Is B2B Influencer Marketing A Good Idea?

July 2nd, 2018 Like most people, we used to hold an opinion that influencer marketing was better suited for B2C businesses, but we…

Nike Takes Top Spot In Cannes New Social & Influencer Category

June 27th, 2018 For about 70 years, the Cannes Lions festival laid out a red carpet for medias A-listers-  Facebook COO Sheryl Sandberg, …

All About Instagram’s Newest Feature: IGTV

June 25th, 2018 In response to the dramatic rise in popularity of video content on social media, Instagram has launched a long-form video feature…

Scoot Emerges The Winner in The Daryl Yow Controversy!

June 21st, 2018 One influencers' scandal is another brand's campaign! Scoot has jumped into the Daryl Yow plagiarism controversy brewing in Singapore by indirectly…

Unilever To Cut Ties With Influencers Who Buy Fake Followers

June 21st, 2018 A large number of followers is one of the factors needed to be a popular influencer but with Instagram's ever-changing algorithm,…
6 Factors That Will Help You Choose An Influencers For Your Campaign

6 Factors That Will Help You Choose An Influencer For Your Campaign

June 19th, 2018 While we have expressed the effectiveness of influencer marketing in our past posts, finding the right influencers is still a…

How Affable takes the guesswork out of influencer marketing

June 19th, 2018 A few years ago, marketing teams discussed about influencer marketing benefits, and if influencers should be a part of their…

Who are Micro-Influencers & Why Work With Them?

June 19th, 2018 Who is a Micro-Influencer: There is no standard definition of this new-breed of influencers but the most marketers agree that…

Affable : AI solution to scale word-of-mouth marketing

June 18th, 2018 Over the last couple of years, marketers have shifted their marketing budgets towards micro influencers on Instagram. As brands can…