Posts tagged "video content"

The Ultimate Guide to YouTube Influencer Marketing (P1)

March 10, 2021 Posted by Influencer Marketing, Social media marketing 0 thoughts on “The Ultimate Guide to YouTube Influencer Marketing (P1)”

As we witnessed rapid growth in video marketing in 2020, Youtube is more attractive than ever for brands seeking to connect and engage with their online consumers. Influencer marketing has also become a prominent strategy used by many brands to showcase their products and boost sales. According to a study by Jumpshot, influencer marketing conversion rates (2.7%) are five times higher than traditional pre-roll and mid-roll ad conversion rates (0.5%).

However, brands should take note that running influencer campaigns on a video-centric platform like Youtube is unlike running campaigns on social media channels like Facebook and Instagram. Hence, we created a series to provide you with some of the best practices when carrying out influencer marketing campaigns on YouTube! In this first part of our guide to YouTube influencer marketing, we’ll walk you through:

  • Types of YouTube influencer campaigns
  • Examples of successful influencer campaigns on Youtube
  • How to find the right YouTube influencers

Let’s go!

4 types of YouTube influencer campaigns

1. Traditional product placement

Having your products or services featured by YouTube stars in their videos is a common marketing tactic. By collaborating with them to showcase and recommend your products, brands can increase their visibility to potential customers. As Youtube owns a big share of the gaming market, partnering with Gaming Influencers is also a great way to tap into the gaming community.

Do gaming influencers only promote games? Definitely not! Marketers can partner with them to throw in mentions during live streams or host giveaways with them on YouTube too.  You can read more about how brands are partnering with gaming influencers here.

2. Tutorial, How-to videos

Creating tutorials or how-to videos is another great way to educate people about your products. Beauty brands were one of the first to team up with beauty creators and Youtubers to create tutorial videos. However, this type of video content can also be used by brands in other categories. Below is an example of a Youtube influencer showing how she’s been using VLLO to edit aesthetic videos

Ideally, you want to make your video short so you can utilize it by posting on other platforms like Instagram and Facebook! 

3. Unboxing

Unboxing videos are engaging to watch and easy to make. It offers a personal look into new products, from foods to cosmetics to high-tech items. You can partner with influencers in your niche or collaborate with popular unboxing Youtube channels to feature your product. 

4. Short Comedy

Many YouTube influencers gain popularity by coming up with comedy and amusing content. Teaming up with these influencers is a great way to gain traction and create a funny, positive image for your brand.

Let’s take a look at one of the campaigns that swept audiences off their feet by its great sense of humor!

Creative Youtube influencer marketing campaigns

1. Next Games and Lele Pons

In 2017, Next Games created a buzz on social media by partnering with Youtuber star Lele Pons to promote their game “The Walking Dead: No Man’s Land”. In the 4-minute video, Lele and her friends were playing the game when zombies suddenly came to life and wanted to attack them. With its creative idea and a great sense of humor, the video successfully engaged the audience from the beginning till the end, receiving more than 13M views and tons of compliments on social media!

2. Black History Month Campaign

Taking place in February, people in the United States celebrate the achievements and history of African Americans as part of Black History Month. In response to this occasion, the haircare brand Aunt Jackie decided to cultivate people’s interest in black history. 

They partnered with NaturallyCurly to style their hair with the brand’s products while taking a quiz on Black History Month. The engaging video provided interesting knowledge for the audience, allowing the brand to promote its products in a fun and natural way! 

3. Tiki with Vietnamese artist

Starting from May 2019, Tiki, a strong Vietnamese-owned eCommerce platform, launched its influencer campaign “Tiki with Vietnamese artists” which sponsored more than 50 music videos produced by popular Vietnamese singers. Within a year, Tiki’s blue gift boxes and its brand name appeared more than 2 billion times, reaching 300-400 million users. 

According to Tiki’s representative, this campaign is 20 times more effective compared to other regular forms of advertising on Youtube. It helped Tiki’s average access reach over 33 million, ranking 2nd nationwide after Shopee in the second quarter of 2019. While not many brands can run their influencer campaigns on a big scale, sponsoring video production and showing it in a genuine way is also an excellent tactic worth considering.  

You can check out our other blog on Successful eCommerce Influencer Campaigns for more inspiration too!

How to find the right YouTube influencers

Collaborating with famous YouTube stars like Lele Pons or PewDiePie can help promote your brand to a wider audience, but it definitely costs a significant amount of money. That’s why we always recommend brandspartner with local influencers (if you’re a local brand) or a set of micro-influencers to save your budget and maximize your reach to more niche audiences. The question many brands struggle with is: How can I find the right YouTube influencers?

What people often do is to manually search for influencers on Google or Youtube. Googling ‘YouTube influencers’, you will receive a list of top-ranked and expensive influencers in the world. The tip here is to use specific keywords related to your industry such as “Beauty Youtube Influencers” or “Youtube Gaming Influencers in the US” to receive more relevant results.

Yet, those who are familiar with the process will know that it is often tedious and ineffective. Here at Affable, we can offer you a better and faster way to search for Youtube influencers! Using our Influencer Discovery tool, you can easily search for influencers with specific criteria such as gender, category, location and range of subscribers! 

Once you find creators you want to work with, our platform will provide in-depth insights into their average engagement and follower demographic statistics such as age distribution, gender distribution. This tool will definitely keep you from wasting time and money on marketing to those who aren’t likely to be your customers!



Being one of the biggest video platforms out there, Youtube is a valuable channel for marketers to get their brands discovered and to connect with online consumers. By running Youtube influencer marketing campaigns, brands are utilizing the huge power of video content as well as word-of-mouth marketing. 

Stay tuned for Part 2 of our blog as we continue looking into steps and tips to create effective influencer campaigns on Youtube!


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November 26, 2020 Posted by In The News 0 thoughts on “4 BIGGEST VIDEO MARKETING TRENDS IN 2021”

In 2020, video marketing has witnessed the fastest growth with the explosion of TikTok, the launch of Instagram Reels and other platforms promoting the use of live streaming and high-quality videos. At a time when audiences have no shortage of video content, creating captivating videos that offer more than just viewing is vital for brands to deeply engage their audiences and build a loyal following. Ready to stay ahead of the game? Here are the top 4 biggest video marketing trends in 2021 for you to include in your next video marketing strategy!  

Video Marketing: Shoppable videos

In 2018, Instagram introduced shoppable photos, giving brands the opportunity to drive more business values from this platform. As the name said, these videos allow viewers to shop on the spot. Upon clicking the product price shown in the video, viewers will be redirected to the online store to complete a purchase. In some cases, the item selected is also automatically added to the shopping cart so viewers can buy it immediately without having to select it again. With its instantaneous feature, shoppable video is a powerful tool to help brands to shorten the customer journey and boost conversions with video marketing. 

Global beauty brand Maybelline has turned their Instagram profile into a shopping venue with shoppable videos and images. By clicking the “view product” icon, customers can also see other related products. To post shoppable content on Instagram, you’ll need an Instagram Business account to upload your catalog, set up listings, then integrate shoppable options in your posts. Businesses approved for Instagram Shopping can tag up to 5 products in a video. 


Besides Instagram, Amazon and YouTube jumped into this trend by launching shoppable features on their platforms. Pinterest also has its own version of Buyable Pins where consumers can buy products with a click of the button. This year, TikTok has also announced its partnership with Shopify to ramp up its social shopping features, so brands can reach Gen Z audiences and drive sales on TikTok. As shoppable videos are expected to be a game-changer in the Social Commerce industry in 2021, including this type of video marketing trend in your overall strategy would be a wise decision to stay ahead of the curve!

Live Stream Videos

Do you know that live videos can hook viewers three times longer and produce six times more interactions than other videos? This is because live stream videos create an immediate and intimate connection with the audience, allowing them not only to engage but also to interact with their favorite people or ongoing events.

In the first half of 2020, live stream videos made a huge impact in the eCommerce industry. As coronavirus drove people onto social media platforms, the number of sales from live streaming on social media in Southeast Asia increased from nearly 13% to 67%. Giant eCommerce players such as Shopee leveraged this video marketing trend by collaborating with relevant influencers to get in front of different audience segments. In China, the live-streaming market is thriving as Alibaba has tapped into streaming platform Bilibili to leverage anime video content, together with the entry of other platforms such as Red Live-streaming, Kuaishou (Kwai), the second hottest video app in China, and WeChat.

Besides live streaming, brands can create greater engagement with their followers in a variety of ways including live events, webinars, tutorials, Q&A, Ask Me Anything (aka AMA). Benefit Cosmetics is one of the beauty brands that has integrated Facebook Live into their marketing strategy since 2016. Last May, this brand invited its Chief Beauty Ambassador Annie Ford-Danielson for a Live Q&A session talking about makeup tips, trends, and beauty products. This is a part of their Facebook Live Series aimed to build trust, share useful content and drive more sales on this platform.

While Facebook, YouTube and Instagram are thriving with their Live features, other platforms such as Twitter, LinkedIn, Twitch have started riding on this video marketing trend too. So if you want your business to stay relevant in this digital landscape, build genuine relationships with online customers and boost your conversions, live videos is the way to go!

Soundless videos

Do you know that 85% of Facebook video is watched without sound

With Facebook’s autoplay feature, users don’t have to turn on the volume to watch the videos as it will autoplay silently in the newsfeed. That’s why creating videos that can work with or without sound will help brands spread their messages to all who come across the videos, whether they actually hear it or not. Brands around the world have been creating some of the best videos on the internet that can speak volumes even without the use of headphones. 

One great example comes from TBC Insurance with their video Thanks To Frontliners, expressing their appreciation towards frontlines who are away from family to fight against Covid-19. Another impressive video is The True Cost Of Plastic made by WWF and Prudentials. The video targets plastic pollution, a growing environmental problem in Vietnam, urging people to take action today and switch to eco-friendly products. Besides the purposeful message, the video succeeded in optimizing the captions to grab the audience’s attention from the beginning.


Another tactic to make your silent video stand out in the crowd is to amaze the audience with powerful visuals! Let’s take Ikea’s creative ad as an example. In the 1-minute video, someone is “cooking” a meal using Ikea’s kitchen appliances and the final dish is a well-equipped Ikea’s METOD kitchen. The ad hooks the audiences not only by its creative, brilliant idea but also stunning, colorful visuals.

If you are a small business and don’t want to put much effort into creating videos, you can consider online video editing tools that provide ready-to-use templates and allow you to customize it to create your own videos.


Videos for Good

The year 2020 so far has experienced many world-changing events, starting from environmental issues (Australian bushfire), the global pandemic (Covid-19) to political conflict (Black Lives Matter protests) and many more. More than ever, brands have started including political and social issues into their campaigns, voicing their opinions through video marketing and spreading inspiring messages to the community.   

An example of a purposeful video marketing campaign comes from Estēe Lauder Singapore. In the midst of the health crisis, this beauty brand engaged their followers with a meaningful video praising frontline workers who are fighting resiliently against the coronavirus and reminding people to stay positive. 


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Bài viết do Estēe Lauder Singapore (@esteelauder_sg) chia sẻ

Also in 2020, Procter & Gamble decided to make a series of thought-provoking films to support the Black Lives Matter movement. Their first video The Look highlighted the bias and racism experienced by Black men in America, while their second video The Choice inspires individuals to take action to create the world we want to live in. Other global brands such as AirBnB, Shopify, Nike also supported the movement alongside millions of people sharing inspirational content around this social issue. 


Proud Parent from Oreo is one of the most meaningful advert in 2020 supporting the LGBT community. The ad sends an inspiring message about how important it is for parents to accept and support their homosexual children. Starring a real-life couple, this is part of a year-long ProudParent initiative to empower parents, families, and allies to come out in loud, public support of their loved ones.


If you want to create an ad that makes people remember your name, delivering videos that inspire is a great strategy to lead social media’s conversions, and foster brand loyalty. However, this is also a risky marketing tactic that could result in backlash or boycott if it isn’t done right. In 2017, Pepsi ad featuring Kendall Jenner received massive backlash from audiences as it was claimed to be mocking a serious political issue. It’s important for brands to stand up for a cause, but it’s also essential to be mindful and conscious of possible reactions from the audience!


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Influencer Marketing For Tech Brands

September 8, 2020 Posted by Uncategorized 0 thoughts on “Influencer Marketing For Tech Brands”

Nowadays, more and more tech brands are collaborating with social media influencers to promote their products. They are looking for influencers who can help them reach out to their target customers, engage with them and create content that impacts the buyer journey. Below are various reasons why influencer marketing is such a powerful tool for tech brands:

  • Promoting products in a new and engaging way
  • Increasing brand awareness and extending reach to potential customers
  • Improving SEO with backlinks
  • Getting instant results

Adding the face of a well-known influencer is a great way to boost sales and create a campaign that can resonate with the audiences. Check out how tech brands can collaborate with social media influencers to get the most out of influencer marketing campaigns!

Giving Promo Codes and Links

Giving discounts using promo codes is a great way to tickle the fancy of the audience whilst measuring the effectiveness of your influencer campaign. @servmy, a mobile platform that provides a one-stop vehicle management experience, partnered with a number of Malaysian influencers to spread the word for its car service using personalized promo codes such as “NAFISZ10”, YUKIDANCE10, “WCC10”. Links are also placed in the influencer’s captions and Instagram biography to make it more convenient to download the app.


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🚗🛠 Don’t like going to the workshop? Want mechanics will come to your doorstep or anywhere you want for your car maintenance? . I think I found something useful for all car owners! Have you guys heard of an app called SERV by @servmy? I just discovered it & it made my life A LOT easier! ⚙️ . The SERV App offers a “service on the go” features like grabcar / foodpanda but SERV deploys MECHANICS to you! 👨🏻‍🔧 . SERV App also provides accident assistance contact in case of breakdowns and also can battery change nationwide! I could even renew my car insurance and road tax using a few clicks.. . Not only that, once the service is done, all the details of the car’s health will be recorded in the SERV App. This will give you the ability to have full control/information about your car! . So easy and convenient! Dah tak payah risau cari bengkel / harap my dad to settle my car dah, I can do it myself now. Im a big boy now 😅 haha . I have more good news! For those yang nak try the SERV app, use my promo code ‘NAFISZ10’ to get RM10 rebate . Promotion is only available for 1 month je okay? . So hurry up & install SERV now at . Seriously… You won’t regret it! 👍🏻 . #SERVdulu #SERVkanpayungsebelumhujan

Bài viết do Nafisz Daniel (@nafisz) chia sẻ vào


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Guess how many times did my car breakdown while I’m in the middle of driving this year? 🙈 ( Got scolded by my dad every time when it happen haha ) – But now with @servmy main feature “Service-On-The-Go”, where their mechanic can come to the rescue anywhere 💪🏼 Book at least 1 day before and they’ll be there! Use code “YUKIDANCE10” to enjoy RM10 off ! – The App also provides accident assistance contact in case of breakdowns and also can battery change nationwide! I could even renew my car insurance and road tax using a few clicks. How convenient ! – Fast Fast download the app lo at or click on @servmy bio ⬇️ Don’t wait till your car breakdown like me only download 😂 ! – Regular car maintenance is a must 🔧 It’s important to maintain our car health than repairing car breakdowns ! #SERVdulu #SERVkanpayungsenbelumhujan

Bài viết do Y U K I • 유키 (@yuki_dance_) chia sẻ vào

In a short post promoting @paymayaofficial, Filipino actress @bernardokath encouraged her followers to download this e-wallet app for contactless transactions and use her referral code “PAYMAYAKATHNIEL” when they register. Using referral codes is another way for tech brands to track the performance of influencers and receive instant results (increase in the number of app downloads), without giving away any discounts. 

Collaborating with micro-influencers 

Working with micro-influencers is a powerful marketing strategy, especially for tech brands that want to get their products noticed without spending huge money on influencer marketing. 

Snapask, a mobile app that helps students get personalized learning help from online tutors, is one of the tech brands that has invested heavily in influencer marketing. Marketing to parents, @snapasksg partnered with a number of parenting influencers in Singapore to feature their products such as @princessezyt, @belandbray, @jauzchen. They are all micro-influencers with high engagement rates and a diverse follower base from ASEAN countries. Before getting into partnership with influencers, make sure they are a good fit for your brand.

Check out our comprehensive list of Top Micro-influencers in Southeast Asia to discover engaging micro-influencers to partner within your niche.


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🇸🇬Count on me Singapore!🇸🇬 For your kids’ homework? You can count on @snapasksg app!!! . . Ever since I was introduced to @snapasksg app, there has been no turning back! It is literally to me, a life savior! . . It all starts with a question, “Rhy, have you done your homework?” and I am supposed to turn into a professional teacher immediately 😂. Or “Mummy, do you know how to solve this question?” and I need to suddenly become the “know everything” mum 😅. . . Fret not! With @snapasksg, all you need to do is to press a few buttons and viola, you will have someone to “teach” your kids or “solve” the problem almost immediately 🙌🏻. Confirmed one of the app that I used most frequently on a monthly basis 🤣. . . Since August is a month of celebration for our nation, the National Day special discount is still ongoing! . . 🇸🇬Unlimited Advance Package is now $155.00 only! (U.P $168.98) 🇸🇬30 Sessions Package is now $55. (U.P $68.98) . . Hurry, don’t miss out on the good deals and let’s support local 👍🏻. Check out @snapasksg NOW❣️ . . #snapasksg #whyschool2020 #educationsg #sgparenting #sgig #igsg #sgmummies #sp #sgfaves . . #clozette #discoverunder4k #sgmummy #mummysg #sgmums #sgmoms #sgparent #aug20twenty23 #sg_influencers #sgfamily #sgparenthood #sgparents #sgmummyblogger #koolsunz #sginstagram #momof3

Bài viết do Triple R Mummy Princess (@princessezyt) chia sẻ vào


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More #redandwhite with @snapasksg! 💟 . Bel told me one day some of her classmates are still not using @snapasksg which I found unbelievable so she asked me to share with y’all again! . We are so close to the exams now, so make the best out of《Majulah! Snapask》packages! From now till end of August, @snapasksg 30 Sessions Pack is $55 (U.P.$68.98) and Unlimited Advance Package is $155.00 (U.P.$168.98)! . Bel also shared with me that those of her classmates who tried @snapasksg were thankful to her too for introducing this useful app! After all, you can download the @snapasksg app for a FREE trial and then decide later whether you want more? FFF though, don’t forget the promos above finishes end August!! . . #snapasksg #whyschool2020 #educationsg #sgparenting #sgig #igsg #sgmummies #sgfaves #sp

Bài viết do Bel, Bray & Mommy Karen🇸🇬 (@belandbray) chia sẻ vào


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Still in that National Day holiday mood with @snapasksg 🇸🇬 ! . To celebrate our Nation’s 55th Birthday, @snapasksg, the phenomenal global learning and tutoring app trusted by more than 3 million students is now having a National Day promotion! . 👉 Sign up for their Snapask 30 Sessions Pack for only $55.00! (Original price at $68.98) Or go unlimited for @snapasksg Unlimited Advance Package to ask all the questions you need answered anytime, anywhere at only $155.00/month (Original $168.98). . Join us and over 3 million students in A Better Way to Learn with @snapasksg! Just Snap and Ask! 😉👍⭐ . . #snapasksg #whyschool2020 #educationsg #sgparenting #sgig #igsg #sgfaves #sp

Bài viết do Maji_meow📧 (@maji_meow) chia sẻ vào

Showing people how to use your app

With video content being the king of content marketing, why not make a short video showing how quick and easy it is to install and use your app? Last month, @damogo_id, a mobile app solution to help reduce food waste, collaborated with micro-influencer @wimboprakoso to show how to use the app step-by-step. The video was short, concise and engaging to watch, gaining over 2000 views. 

Besides posting videos on Instagram, tech brands can level up the game by collaborating with TikTok influencers to create viral videos. Another exciting alternative is to try out and adopt Instagram’s newest feature, IG Reels in your campaigns!


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Guys! Tau ga kalo skg sudah ada aplikasi yg punya visi untuk mengurangi sampah dan limbah makanan atau biasa kita sebut Food Waste? Mengurangi stock makanan yg berlebih di resto atau cafe dgn menjual dgn harga 30 – 90% LEBIH MURAH! . eeeeiiitttss, @damogo_id bukan berati yg dijual makan sisa ya guys, FRESH FOOD! Mulai dr makanan jadi, sayur, & buah fresh. Metode pembayarannya juga mudah ga ribet kok! Kalian bisa download aplikasi ini di App Store & Playstore dgn link . Ohya sementara masih hanya beroperasi di daaerah #Yogyakarta ya! Yuk, kita sama-sama rescue food bareng DamoGo!👍🏽 . #damogo #foodtech #foodwaste #waste #wastemanagement #playstore #appstore #download #unduh #rescuefood #aplikasi #orderonline #sampahmakanan #makan #makanan #jajan #minum #minuman #sayur #buah #vegetable

Bài viết do Wimbo Prakoso Jati (@wimboprakoso) chia sẻ vào

If your app is easy to use, a short post introducing the app and its features is also good to go. The secret to capture social media’s attention without using video is to come up with stunning pictures showcasing how convenient and simple it is to use the app. Promotional posts from @ronnycakes and @coffee.and.crayons_ are two typical examples of this type of content.

Sharing a Good Deal

If you’re going to offer a good deal to your customers, make sure you spread it as widely as possible so you can raise your brand awareness. Last June, transgender beauty influencer @mskataluna made a shoutout for the dating app Fiori and a chance to win $5000. As Fiorry is known as a dating app for transgenders and non-binary people, partnering with @mskataluna was a smart move to get their new app noticed by the transgender community. 

Another example comes from the partnership between foodie app @chopesg and @_shixuanxuan, when the influencer urged the audiences to order food from Chope to receive discount vouchers.


Xem bài viết này trên Instagram


Giving my day the boost it needs at @engscharsiew_bugiscube . But the best part? I saved $3.50 here because I bought discounted vouchers from ChopeDeals (@chopesg)! . . I had a go at their small dry wantan mee and the noodles serving is so big its so worth the money! I especially loved their boiled wantan which has umami that literally MELTS in my mouth. OMGOSH! 🤯 . My friends and I especially enjoyed our dining experience there because the uncle owners were so friendly and hospitable we would definitely return again just for their service! ☺️ If you’re constantly on a struggle to find a nice meal under a tight budget, you should totally check out ChopeDeals. They have many dining deals under $15, suitable for everyday meals! 🤑 #ChopeSG #ChopeDealsSG #sp

Bài viết do Not Influencer or Model (@_shixuanxuan) chia sẻ vào

Unboxing your products

Unboxing videos are easy to make and also engaging to watch. Nowadays, most unboxing videos are about beauty or high-tech products, however other brands with tangible products can follow this trend too! Last May, @rhomedal_aquino uploaded a part of his unboxing video on IG, in which he is folding the Samsung phone. This 15s video received more than 4k views and lots of comments from his followers, mostly expressing their surprises and complimenting this feature.

If your products are complicated or have many features, you can focus on showing off the most outstanding feature or show the audience how to use your product step-by-step (unboxing Google Nest Mini is an example). Following this, your unboxing videos will be able to give much more insight and value to the audience over a simple reaction video. 


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#unboxing #galaxyfold Ceritanya… . . Potongan video lama dr youtube gw 😁 Link in bio

Bài viết do RHOMEDAL (@rhomedal_aquino) chia sẻ vào

No matter what industry your brand is operating in, you can always collaborate with social media influencers to enhance your online presence and promote your products in an exciting way. Ready to get a headstart in influencer marketing? Reach out to us for more information or request a demo to find out how to run a successful influencer campaign!


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