Posts tagged "tiktok influencers"

4 Ways to Grow Your Following on TikTok Organically

February 25, 2021 Posted by Guest Blog, Social media marketing 0 thoughts on “4 Ways to Grow Your Following on TikTok Organically”

Video sharing sensation, TikTok, is one of the fastest-growing social media platforms of 2021, with over 800 million monthly active users.

Unlike other apps, it is still relatively easy to grow an audience on TikTok, with its extraordinary algorithm and importance of featured content. However, for businesses or influencers looking to grow a following, it can be difficult to understand what strategies and tactics to use, in order to leverage this opportunity. Even more importantly, how do you grow organically without coming across as desperate or harming your image?

To help with this, we’ve compiled 4 ways to start growing your following on TikTok organically right away – without spending a dime. Let’s do it.

1. Hashtag Research

TikTok, like other social media platforms, uses hashtags to help sort content such as the latest trends. Adding them into your post captions will allow you to help boost your video’s discoverability and reach a wider audience. We would always recommend putting in at least 3-6 hashtags per video, and there is only harm in not doing so.

You can use hashtags like #fyp or #foryou which are more general and accommodating to a wider audience. But we would also suggest you should use more specific hashtags related to your content.

For example, if you were a makeup brand looking to promote your newest products, having a video with the hashtags #makeup tutorials, would put you in front of your ideal audience. Or if you are an influencer trying to hop onto the latest trends, make sure you are using the appropriate hashtags, so the algorithm can help you out. The more specific hashtags are a lot less saturated, meaning there’s more chance your videos will blow up and reach a large audience.

@nutshellanimationsEver seen someone so DA BEWTIFOH? ##foryou ##fyp ##memes ##animation ##animationmeme ##comedy ##funnyvideos♬ SO DA BEAUTIFUL – LeendaDong

 

2. Engage with Your Followers Other Channels

This one is pretty cut and dry. Engagement builds a strong foundation and provides relatability. By replying to comments, or liking your followers’ posts, you are encouraging them to carry on engaging with your videos.

It is also important to try to get other channels and creators to engage with your account. These channels should be directly related to your content. Use hashtags to find similar accounts to your own (for example #beauty will come up with lots of influencers in that niche). You then want to get them to engage with you which can be achieved by several methods.

Firstly, brand partnership is a great way to get free promotion, for very little cost. If you are a company looking to promote your products to a relevant audience, get in touch with an influencer, send a product and ask them to make a small video on it.

For example, Guess, the popular clothing brand, has quickly amassed a following on TikTok by using influencers to wear their shirts in videos, and whilst doing the latest trends.

@youneszarouForgot to say “expecto patronum” ##yzfamily ##foryoupage ##fürdich♬ Originalton – ☠️ Deagal ☠️


Alternatively, duet with other user’s videos and try to put a twist on their content. This can create a two-way system, where people check out both your videos, led by comments comparing the two.

As proof of how well this works, a popular TikTok creator @h1t1 posted a video featuring a TV that hilariously could only display the Arby’s menu. The Arby’s team hopped onto this video which was quickly becoming viral and commented “we’ve been looking for this”! A thread of videos ensued and quickly became an anticipated storyline – and even accumulated in a new menu item, and Arby’s amassing over 5 million followers!

@h1t1oh no♬ h1t1 sound – john c

Finally, and we will touch on it more later, by creating trends/ challenges or sounds – you can get top influencers to hop on what you’re doing. This will bring their fans over to your content, and help drive interest. By collaborating with accounts with pre-existing audiences, you can join an existing base of people who share a common interest, and who all would be interested in your content. It is a great bet to help grow your own TikTok and your business.

3. Use the Latest Trends (and make them!)

Trends happen for a reason! Those reasons aren’t always clear at the start, and sometimes the reason is simply that a song is catchy, or a dance is fun to do. Whatever it is, people want more of it.

To do this, you need to know the latest trends and participate in them. A lot of users save hashtags and follow trends, as TikTok’s Content Trends Report showed. They want to see how everyone is reacting or recreating the trend. This need to experience more of something they like will drive eyes to your content. 

There are some problems with this, however. The latest trends tend to have already been followed by all the most popular users, taking the spotlight away from your account.

How can you get around this? Well, what is even better than following trends, is creating your own ones. Let’s look at some examples.

Chipotle was very successful in driving visibility and brand awareness when it created the challenge #GuacDanceOver 430 million videos were made in its 6-day run, which also helped orders with over 800,000 free sides of guacamole dished out on the day. The chain’s avocado usage even jumped 78% for National Avocado Day, July 31. 

@brentriveraWhen guacamole is free @chipotle when you order online/in-app on July 31st😍 ##GuacDance ##ad♬ The Guacamole Song – Dr. Jean

 

Now, an average business or influencer can’t achieve this sort of publicity – but what you can do is the same thing but on a smaller scale. 

For example, if you were a beauty brand, you could create a trend where users submit their best makeup with the theme of COVID-19 – and the winners get free products. This would help create a buzz around your brand, and grow the number of viewers on your TikToks – as well as be great brand marketing.

Similarly, smaller influencers could try to create the latest Dance Trends, or follow them as they just start to grow, try to reach a larger audience that way.

4. Optimize Your Schedule

Followers and viewers want to know when to expect content from the creators they follow. That’s why TV shows air at certain times and movies release on specific schedules. 

Set a schedule for when you will upload content so that your followers will be there when it arrives. On an app like TikTok, the specific time of day of your releases isn’t as important as the day you will release content. Most people follow a lot of channels.

On TikTok, when the users scroll through their feeds, the videos aren’t placed in order of release but according to indicators such as your interactions on other posts, or settings such as your location.

But there are times of the day when TikToks tend to perform better, as Influencer Marketing Hub found out after conducting a study.

The best times (in EST) for each day of the week are:

  • Mon: 6 am / 10 am / 10 pm
  • Tues: 2 am / 4 am / *9 am
  • Wed: 7 am / 8 am / 11 am
  • Thur: 9 am / *12 pm / 7 pm
  • Fri: *5 am / 1 pm / 3 pm
  • Sat: 11 am / 7 pm / 8 pm
  • Sun: 7 am / 8 am / 4 pm

The ones with asterisks are where there seems to be particularly high engagement. By posting at these times, your videos are more likely to perform well and reach a wider audience.

Conclusion

TikTok is popular right now and will be getting even more popular.

Be active on the platform and interact with other creators and your followers. Find the hashtags you want to use and know what people expect the content that has those hashtags to be. Keep your eyes on the trends and participate in them and keep a consistent schedule that your followers can become familiar with. With all this, you’re sure to go viral sooner or later, and start amassing a large following!

 

Author Bio

Jamie Ashley

Founder of ArXe Ventures, a Digital Marketing enthusiast. He owns several blogs including The  E-Commerce Entrepreneur, where he shares the latest tips on Social Media and SEO.

 

TIKTOK ANALYTICS: 6 IMPORTANT METRICS FOR YOUR CAMPAIGNS

January 29, 2021 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “TIKTOK ANALYTICS: 6 IMPORTANT METRICS FOR YOUR CAMPAIGNS”

There’s no denying that TikTok is a powerful platform to drive awareness and conversions for your business. As 51% of TikTok influencers are Gen Zs and Millennials, TikTok is a great opportunity for brands to expand their reach and drive active engagement with the younger generation on social media.

From choosing the right influencers to keeping track of their performance, there are important TikTok analytics that brands must know to optimize their campaigns. Just like running influencer marketing campaigns on other platforms, brands will have to find the right TikTok creators to reach the right target audience. Monitoring influencers’ performance and determining which influencers are producing results also becomes essential when it comes to influencer campaign management. 

Today, we’ll be looking at 6 metrics in total, broken down into 3 different categories – Influencer statistics, follower demographics, and campaign engagement. Let’s dive in now!

TikTok Influencer statistics

Influencer Engagement Rates

Engagement rate is one of the key performance indicators (KPIs) of a TikTok creator. Using our TikTok Influencer Analytics, you will find a set of comprehensive metrics to measure influencer’s engagement, including Average Plays, Average Comments, Average Shares, Average Likes and Suspicious Follower Rate. 

In general, we would recommend brands to collaborate with micro-influencers. According to our influencer marketing report, influencers with 10k-100k followers have the highest average likes and views on TikTok compared to other influencer tiers. It is also highly possible for brands to reach and engage millions in minutes as TikTok micro-influencers often have more views than their follower count.

For more information, read our full report here.

Followers Timeline

Followers timeline, together with suspicious follower rate, can help brands to measure the authenticity of an influencer. Timelines with sharp spikes suggest that influencers have earned a massive following in a short span. This phenomenon happens for several reasons such as hosting of giveaways, partnerships with big brands, influencer scandals or even buying fake followers. Regardless of the reasons behind, marketers should always be cautious when seeing these concurrent spikes above.

Engagement Timeline

Engagement timeline is another factor worth looking into when finding the TikTok influencers. Influencers with an engagement rate that is going downhill is not a good signal, even if they have had pretty good engagement rates in the past. It shows that either the content is less interesting over time or the influencer is currently not active enough to maintain his/her engagement.

Audience Demographics

With this metric, brands can understand the influencer’s audience based on their demographics such as age range, location and gender distribution. This metric can help brands to check if their audiences match the demographics of your target market. More importantly, it keeps marketers from wasting time and money on marketing to those who aren’t likely to be your customers.

TikTok Campaign’s Engagement

Campaign overview

When tracking your campaign’s performance, the first thing you should look into is the overall campaign results, which include Total Estimated Reach and Average Engagement Rate. From that you can calculate different metrics including CPM (Cost Per Mile), CPE (Cost Per Engagement) and CPV (Cost Per View).

According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. So in this case, an influencer campaign with an average engagement rate of 16% is a highly engaging campaign. 

Engagement breakdown

One of the most attractive metrics to measure campaign performance is the engagement breakdown for TikTok videos. By knowing what are the TikTok posts that have received high engagement rates, brands can identify which influencers are driving more value. Brands can also know whether their content strategy is working so as to get better ideas for future video marketing campaigns. 

Using Affable’s TikTok influencer campaign analytics platform and Content Discovery Tool, you can easily find the total reach and engagement for each video, together with estimated engagement rate in 4 different metrics: Views, Comments, Likes and Shares.

The results can also be exported into an Excel spreadsheet so you can easily keep track of your results and present it to your team.  

Bonus: Using Affable’s Content Discovery platform, you can also track your competitor’s performance on TikTok. Simply use our advanced filters to search for influencer’s content and you can see what kind of content your competitors are producing and how well they are engaging the audiences!

 

With the increase in demand for video content, brands have started jumping to the brandwagon and finding success by collaborating with TikTok influencers. Using Affable’s platform, brands will be given access to thousands of influencers on TikTok, make clever collaborations with them with our trusted influencer analytics, manage conversations and measure effectiveness – all in one place. 

Contact us now or request a free demo today to run high-impact influencer marketing campaigns on TikTok! 

 

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Content House: The home of social media influencers

January 27, 2021 Posted by In The News, Influencer Marketing 0 thoughts on “Content House: The home of social media influencers”

If you’re not familiar with the concept of a content house (or creator house), you’re not alone! 

In recent years, social media influencers have been taking over the internet and drawing a huge following on social media. In the quest for higher productivity and collaboration among influencers, some of them team up to create a big trend in the world of influencer marketing: A content house. So what exactly is a content house, who owns it, and how these houses can benefit brands and influencers? Here is everything you need to know! 

What is a content house??

In essence, a content house (or creator house), is a physical space for social media influencers to live together and collaborate with each other. These houses usually feature nice lighting, beautiful rooms, big gardens and stuff that support influencers in creating good content. 

So where did the concept originate from? In 2014, members of an early Youtube collab channel Our Second Life lived and worked together in a house called 02L Mansion. Soon after, YouTuber mansions were popping up all over the city. In recent years, with the increasing popularity of influencer marketing, there has been a huge growth in the demand for content houses, especially among TikTok influencers. 

@thehypehouseHype House ❤️♬ No Idea – Don Toliver

 

How do content houses benefit influencers?

Content houses are beneficial to content creators in many ways. Living under the same house, influencers can collaborate with each other and tap into one another’s following. In some houses, members must be working in the same industry so they can share their skills, experiences and support each other in content creation. A typical example is the Glam House (@theglamhousebh) founded by an LGBTQ+ trans activist and beauty influencer La Demi, where beauty influencers collaborate with brands in the beauty industry.

 

Xem bài viết này trên Instagram

 

Bài viết do Coming Soon (@theglamhousebh) chia sẻ

There are some content houses that are well-known for high cost and luxurious amenities such as Hype House, Icon House, The Wave House. With about 20 influencers, Hype House is one of the largest content houses for TikTok influencers. Located in LA, this 6,600-square-foot home includes 10 bedrooms, nine bathrooms, fireplaces, bars, gardens, a pool and so on. UK-based content house “Wave House” is claimed to be worth £5Million and is located in the outskirts of London.

The Hype House (source: NY Times)

 

 

Xem bài viết này trên Instagram

 

Bài viết do The Wave House (@thewavehouse) chia sẻ

There are also some pretty strict rules for staying in these content houses. Speaking to the New York Times in January of this year, TikTok star Chase Hudson and YouTube personality Thomas Petrou shared that their members have to create new content every day. “You can’t come and stay with us for a week and not make any videos, it’s not going to work. This whole house is designed for productivity. If you want to party, there’s hundreds of houses that throw parties in L.A. every weekend. We don’t want to be that. It’s not in line with anyone in this house’s brand”, Thomas said. 

How content house benefits brands

Not only are influencers benefiting from content houses but brands and agencies can too! First and foremost, these content houses make it more convenient for brands to search for influencers, as these influencers are in groups. 

A more direct way to utilize content houses is that brands and agencies can provide such houses for influencers (free of charge) in return for a quota for the content producing. Having a number of influencers feature your products can give your brand a huge boost to reach a large audience in a short time. One of the most popular content houses in the UK, the ‘Byte House’, is headed by influencer marketing agency Fanbytes with the aim to help clients reach out to Gen Z audience via social media. In 2020, international pop star Rihanna also announced the creation of Fenty Beauty House – her own TikTok content creator hub dedicated to promoting her brand Fenty Beauty to the younger generation. 

 

With the rise in demand for content houses, especially among TikTok influencers, this is no longer a new concept but a big influencer marketing trend going forwards. For other influencer marketing trends and predictions about influencer marketing in 2021, check out our latest Influencer Marketing Report 2020 in Southeast Asia.

 

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TOP TIKTOK MACRO-INFLUENCERS IN SOUTHEAST ASIA

January 15, 2021 Posted by Influencer discovery 0 thoughts on “TOP TIKTOK MACRO-INFLUENCERS IN SOUTHEAST ASIA”

Having gained immense traction in 2020, TikTok has grown to become one of the most popular social media channels among Gen Z and millennials. With 41 percent of TikTok users between 16 and 24 years old, TikTok is a powerful platform for brands looking to expand their reach and drive viral content among the young generation.

Beauty and fashion are among the most active industries that collaborate with TikTok influencers, but the number of industries is multiplying. To help brands find the best TikTok macro-influencers for their campaigns, we compiled a list of some of the most engaging creators on this video app. Let’s dive into it now!

Jayda (@jedijayda)

Jayda is not just a TikTok personality, she is also a popular Filippino singer. On top of her beautiful voice, she showcases a variety of content including funny dances, lip-sync and lifestyle videos. Her recent collaboration with @maccosmetics on TikTok also gained a lot of traction. According to our TikTok influencer analytics, Jayda has an amazing engagement rate of more than 17% with over 880k followers.

You can check out her songs at her Youtube channel Just Jayda.

@jedijaydathere’s always a lipstick for every mood 😉💋 which look is your fave one? comment down below! ##moodflip ##MACPowderKiss ##fyp ##foryoupage @maccosmetics♬ #MoodFlip – MAC ft. Cael D.

Jianhao (@thejianhaotan)

Jianhao is among the top engaging macro-influencers in Singapore. He has a very engaged audience on both Instagram and TikTok. His TikTok account is a mix of different video content and entertaining clips including his day-to-day life and funny moments with family. He also regularly collaborates with his wife and fellow social media influencer, @realdebbwie. He currently has an engagement rate of more than 20% and over 500k followers with a diverse follower base in Southeast Asia.

@thejianhaotan##fyp ##foryou waiter there must be some kind of mistake? @realdebbwie♬ original sound – TotallyGio

Ahbren (@ahbren88)

Ahbren is a full-time TikTok influencer that gained popularity thanks to her creativity and great sense of humor. She curates various content including funny videos, pranks, challenges and more. With an incredibly high engagement rate (more than 18%) and over 880k followers, Ahbren is someone you can trust to create highly engaging videos. 

@ahbren88这钱真的和我们八字不和 Nak untung RM50 pun begitu susah 🤣 @tiktok_malaysia @benedict1992 @juncheng0514 @liteng89 ##comedy ##synchrochallenge ##tiktoksingapore♬ original sound – ahbren18 敏敏 – Byebye敏敏 💗 ahbren18

Afifah Riyad (@afifahriyad)

Afifah is one of the hottest and most engaging TikTok macro-influencers in Indonesia. She posts a variety of lifestyle, vlog, dance, and lip-sync content. According to our TikTok influencer analytics, she has gained for herself a high engagement rate of more than 14% with over 900k followers who are mostly millennials. Her charming beauty makes her an influencer you can consider to promote beauty and fashion products. 

@afifahriyadyukk langsung aja cek instagramnya di @Haluu.essentials♬ original sound – Afifah Riyad

Ngo Huynh Dang (@ngohuynhdang)

On a platform dominated by dance and entertainment videos, Ngo Huynh Dang is a breath of fresh air. He creates amazing time-lapse videos that attract millions of clicks and an average engagement rate of more than 200%! He also has a diverse follower base from the Philippines, Thailand and Indonesia. As his content is not something everyone can find on TikTok, partnering with him could bring a fresh angle to your marketing campaign.

@ngohuynhdangTrồng dưa hấu từ hạt cực dễ ##timelapse ##amazingtube mọi người ghé kênh youtube ủng hộ với ạ!♬ nhạc nền – Đăng Ngô – Ngô Huỳnh Đăng

Bryan Anderson (@bryanandersonw)

Bryan Anderson is a Malaysian TikTok influencer worth your attention. His content mainly comprises humorous clips as well as lip-syncing videos. As a rising TikTok star, Bryan has a high engagement rate and over 1M followers, most of whom are Gen Zs. If you’re looking for an influencer to resonate with young audiences, you can consider adding Bryan to your list! 

@bryanandersonwIkutan ##LazadaHaul Challenge buat dapet iPhone 11 dan voucher 500K ##LazadaHaul @lazadaid♬ original sound – Bryan Anderson

Boss Kate Mae (@kateyong_mae_oe)

Boss Kate Mae is a TikTok creator and a story-teller in Malaysia. Her account is mainly filled with videos telling different stories around her character, “Boss Kate Mae” and she has a large follower base with nearly 1M followers, mainly based in Malaysia. Collaborating with Kate is a great idea if your brand is seeking to promote products in a creative and relatable way!

@kateyong_mae_oeBerkelakuan sopan & saling hormat menghormati jika nak bekerjasama. ♥️✌🏻 ##bosskate ##maeinfluencer ##MAE事业 ##inspiration ##tiktok ##positive ##morethan60s♬ original sound – Boss Kate MAE

 

TikTok is a social media channel with enormous potential for influencer marketing. Just like running influencer campaigns on other platforms, the key to creating successful TikTok campaigns is to partner with the right influencers so you can reach out to the right target audience. Check out how Affable’s influencer analytics platform can help you find the right TikTok influencers for your next influencer marketing campaign.

 

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FINDING TIKTOK INFLUENCERS WITH AFFABLE

November 1, 2020 Posted by Influencer discovery, Influencer Marketing 0 thoughts on “FINDING TIKTOK INFLUENCERS WITH AFFABLE”

Launched in the international market in September 2017, TikTok is one of the fastest-growing social media platforms with more than 80 million active users worldwide. Amidst Covid-19, TikTok became one of the most downloaded social media apps in Q1 2020 as the number of installs reached up to 1 billion worldwide. With 41 percent of TikTok users between 16 and 24 years old, brands have been jumping on this video-centric platform to stay connected and engaged with the younger generation. 

In order to launch successful influencer marketing campaigns on TikTok, the first step marketers need to take is to find the right TikTok influencers. Working with influencers who are a great fit for your brand can create tremendous impact by boosting brand awareness to the right target audience and driving an increase in sales. 

Interested to launch a successful influencer marketing campaign on Tiktok? Read on to find out how Affable’s AI-driven influencer marketing platform can help you to achieve your goals and create clever collaborations with influencers!  

Finding TikTok influencers with advanced filters

With more than 3 million TikTok influencers around the world, finding the right TikTok influencer for your marketing campaign can be challenging. Influencers on TikTok cover a wide range of topics from fashion and beauty to quirky tricks and tips. Hence, Affable.ai has integrated TikTok into our Influencer Discovery Tool for brands to discover the right influencers in just a few clicks!  

Using our advanced filters, brands can easily filter TikTok influencers based on: 

  • Location: This filter allows brands to search for TikTok influencers within your region.
  • Topics: Type the keyword or category to discover influencers that fit into your niche. Collaborating with influencers who have the same interest with your business’s category will add much more credibility and relevance to your campaign.
  • Number of followers: Find and work with influencers within a specific range of followers. 

 

Finding TikTok influencers with in-depth analytics

Apart from the added convenience, Affable also provides in-depth influencer analytics to help enhance your decision-making. These include Engagement rates, Follower Timeline and Audience Demographics. 

Engagement rates

An influencer’s engagement rate is an essential factor to consider as it measures the level of interaction followers have with the influencer’s content. In general, we would recommend brands to collaborate with micro-influencers as they often have a high engagement rate compared to other tiers of influencers. Despite lower follower counts, working with micro-influencers can help brands save costs and reach their target audience effectively.

However, with the rising popularity of buying fake followers and automatic comments, ‘follower count’ and ‘engagement rate’ may no longer be enough to demonstrate an influencer’s authenticity as they can be artificially inflated. By tracking the percentage of suspicious followers using Affable, brands can better determine an influencer’s true reach and decide if that influencer is worth collaborating with.  

Follower Timeline

Another factor worth looking into is the Follower timeline. Timelines with sharp spikes suggest that influencers earned a mass-following in a short span. This happens for several reasons such as giveaways, partnerships with big brands, influencer scandals or even buying fake followers. Regardless of the reasons behind, marketers should always be cautious when seeing these concurrent spikes above.

Audience Demographics

Using Affable, brands can find out the influencer’s audience based on their demographics such as age range, location and gender distribution. Having such data helps brands check if their audiences match the demographics of your target market. It keeps marketers from wasting time and money on marketing to those who aren’t likely to be your customers.

Bonus: Content Discovery

Understanding current influencer trends is crucial as it provides marketers with insights about what kind of content influencers are producing and how to strategize your campaign’s message to better engage with the audience.

With Affable’s Content Discovery Platform, you will be given access to our massive influencer database and find content for your specific interest. For example, type in ‘Travel’ in the Caption search and you can see with great ease what are the content trends for ‘travel’ in your selected specific period and location.

In conclusion, Affable is always staying ahead of the game in terms of influencer marketing. TikTok’s unique and creative concept has successfully positioned itself as an appealing platform for influencer marketing. To help brands make clever collaboration with TikTok influencers, we provide brands with advanced selection tools and trusted influencer analytics to strengthen your decision-making. 

Find out more about our new feature as we redefine the rules and offer brands greater accessibility to run high-impact influencer campaigns. 

 

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