Posts tagged "tech influencer marketing"

Influencer Marketing For Tech Brands

September 8, 2020 Posted by Uncategorized 0 thoughts on “Influencer Marketing For Tech Brands”

Nowadays, more and more tech brands are collaborating with social media influencers to promote their products. They are looking for influencers who can help them reach out to their target customers, engage with them and create content that impacts the buyer journey. Below are various reasons why influencer marketing is such a powerful tool for tech brands:

  • Promoting products in a new and engaging way
  • Increasing brand awareness and extending reach to potential customers
  • Improving SEO with backlinks
  • Getting instant results

Adding the face of a well-known influencer is a great way to boost sales and create a campaign that can resonate with the audiences. Check out how tech brands can collaborate with social media influencers to get the most out of influencer marketing campaigns!

Giving Promo Codes and Links

Giving discounts using promo codes is a great way to tickle the fancy of the audience whilst measuring the effectiveness of your influencer campaign. @servmy, a mobile platform that provides a one-stop vehicle management experience, partnered with a number of Malaysian influencers to spread the word for its car service using personalized promo codes such as “NAFISZ10”, YUKIDANCE10, “WCC10”. Links are also placed in the influencer’s captions and Instagram biography to make it more convenient to download the app.

 

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🚗🛠 Don’t like going to the workshop? Want mechanics will come to your doorstep or anywhere you want for your car maintenance? . I think I found something useful for all car owners! Have you guys heard of an app called SERV by @servmy? I just discovered it & it made my life A LOT easier! ⚙️ . The SERV App offers a “service on the go” features like grabcar / foodpanda but SERV deploys MECHANICS to you! 👨🏻‍🔧 . SERV App also provides accident assistance contact in case of breakdowns and also can battery change nationwide! I could even renew my car insurance and road tax using a few clicks.. . Not only that, once the service is done, all the details of the car’s health will be recorded in the SERV App. This will give you the ability to have full control/information about your car! . So easy and convenient! Dah tak payah risau cari bengkel / harap my dad to settle my car dah, I can do it myself now. Im a big boy now 😅 haha . I have more good news! For those yang nak try the SERV app, use my promo code ‘NAFISZ10’ to get RM10 rebate . Promotion is only available for 1 month je okay? . So hurry up & install SERV now at serv.my/mobile.html . Seriously… You won’t regret it! 👍🏻 . #SERVdulu #SERVkanpayungsebelumhujan

Bài viết do Nafisz Daniel (@nafisz) chia sẻ vào

 

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Guess how many times did my car breakdown while I’m in the middle of driving this year? 🙈 ( Got scolded by my dad every time when it happen haha ) – But now with @servmy main feature “Service-On-The-Go”, where their mechanic can come to the rescue anywhere 💪🏼 Book at least 1 day before and they’ll be there! Use code “YUKIDANCE10” to enjoy RM10 off ! – The App also provides accident assistance contact in case of breakdowns and also can battery change nationwide! I could even renew my car insurance and road tax using a few clicks. How convenient ! – Fast Fast download the app lo at serv.my/mobile.html or click on @servmy bio ⬇️ Don’t wait till your car breakdown like me only download 😂 ! – Regular car maintenance is a must 🔧 It’s important to maintain our car health than repairing car breakdowns ! #SERVdulu #SERVkanpayungsenbelumhujan

Bài viết do Y U K I • 유키 (@yuki_dance_) chia sẻ vào

In a short post promoting @paymayaofficial, Filipino actress @bernardokath encouraged her followers to download this e-wallet app for contactless transactions and use her referral code “PAYMAYAKATHNIEL” when they register. Using referral codes is another way for tech brands to track the performance of influencers and receive instant results (increase in the number of app downloads), without giving away any discounts. 

Collaborating with micro-influencers 

Working with micro-influencers is a powerful marketing strategy, especially for tech brands that want to get their products noticed without spending huge money on influencer marketing. 

Snapask, a mobile app that helps students get personalized learning help from online tutors, is one of the tech brands that has invested heavily in influencer marketing. Marketing to parents, @snapasksg partnered with a number of parenting influencers in Singapore to feature their products such as @princessezyt, @belandbray, @jauzchen. They are all micro-influencers with high engagement rates and a diverse follower base from ASEAN countries. Before getting into partnership with influencers, make sure they are a good fit for your brand.

Check out our comprehensive list of Top Micro-influencers in Southeast Asia to discover engaging micro-influencers to partner within your niche.

 

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🇸🇬Count on me Singapore!🇸🇬 For your kids’ homework? You can count on @snapasksg app!!! . . Ever since I was introduced to @snapasksg app, there has been no turning back! It is literally to me, a life savior! . . It all starts with a question, “Rhy, have you done your homework?” and I am supposed to turn into a professional teacher immediately 😂. Or “Mummy, do you know how to solve this question?” and I need to suddenly become the “know everything” mum 😅. . . Fret not! With @snapasksg, all you need to do is to press a few buttons and viola, you will have someone to “teach” your kids or “solve” the problem almost immediately 🙌🏻. Confirmed one of the app that I used most frequently on a monthly basis 🤣. . . Since August is a month of celebration for our nation, the National Day special discount is still ongoing! . . 🇸🇬Unlimited Advance Package is now $155.00 only! (U.P $168.98) 🇸🇬30 Sessions Package is now $55. (U.P $68.98) . . Hurry, don’t miss out on the good deals and let’s support local 👍🏻. Check out @snapasksg NOW❣️ . . #snapasksg #whyschool2020 #educationsg #sgparenting #sgig #igsg #sgmummies #sp #sgfaves . . #clozette #discoverunder4k #sgmummy #mummysg #sgmums #sgmoms #sgparent #aug20twenty23 #sg_influencers #sgfamily #sgparenthood #sgparents #sgmummyblogger #koolsunz #sginstagram #momof3

Bài viết do Triple R Mummy Princess (@princessezyt) chia sẻ vào

 

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More #redandwhite with @snapasksg! 💟 . Bel told me one day some of her classmates are still not using @snapasksg which I found unbelievable so she asked me to share with y’all again! . We are so close to the exams now, so make the best out of《Majulah! Snapask》packages! From now till end of August, @snapasksg 30 Sessions Pack is $55 (U.P.$68.98) and Unlimited Advance Package is $155.00 (U.P.$168.98)! . Bel also shared with me that those of her classmates who tried @snapasksg were thankful to her too for introducing this useful app! After all, you can download the @snapasksg app for a FREE trial and then decide later whether you want more? FFF though, don’t forget the promos above finishes end August!! . . #snapasksg #whyschool2020 #educationsg #sgparenting #sgig #igsg #sgmummies #sgfaves #sp

Bài viết do Bel, Bray & Mommy Karen🇸🇬 (@belandbray) chia sẻ vào

 

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Still in that National Day holiday mood with @snapasksg 🇸🇬 ! . To celebrate our Nation’s 55th Birthday, @snapasksg, the phenomenal global learning and tutoring app trusted by more than 3 million students is now having a National Day promotion! . 👉 Sign up for their Snapask 30 Sessions Pack for only $55.00! (Original price at $68.98) Or go unlimited for @snapasksg Unlimited Advance Package to ask all the questions you need answered anytime, anywhere at only $155.00/month (Original $168.98). . Join us and over 3 million students in A Better Way to Learn with @snapasksg! Just Snap and Ask! 😉👍⭐ . . #snapasksg #whyschool2020 #educationsg #sgparenting #sgig #igsg #sgfaves #sp

Bài viết do Maji_meow📧priscalu@hotmail.com (@maji_meow) chia sẻ vào

Showing people how to use your app

With video content being the king of content marketing, why not make a short video showing how quick and easy it is to install and use your app? Last month, @damogo_id, a mobile app solution to help reduce food waste, collaborated with micro-influencer @wimboprakoso to show how to use the app step-by-step. The video was short, concise and engaging to watch, gaining over 2000 views. 

Besides posting videos on Instagram, tech brands can level up the game by collaborating with TikTok influencers to create viral videos. Another exciting alternative is to try out and adopt Instagram’s newest feature, IG Reels in your campaigns!

 

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Guys! Tau ga kalo skg sudah ada aplikasi yg punya visi untuk mengurangi sampah dan limbah makanan atau biasa kita sebut Food Waste? Mengurangi stock makanan yg berlebih di resto atau cafe dgn menjual dgn harga 30 – 90% LEBIH MURAH! . eeeeiiitttss, @damogo_id bukan berati yg dijual makan sisa ya guys, FRESH FOOD! Mulai dr makanan jadi, sayur, & buah fresh. Metode pembayarannya juga mudah ga ribet kok! Kalian bisa download aplikasi ini di App Store & Playstore dgn link bit.ly/DamoGo . Ohya sementara masih hanya beroperasi di daaerah #Yogyakarta ya! Yuk, kita sama-sama rescue food bareng DamoGo!👍🏽 . #damogo #foodtech #foodwaste #waste #wastemanagement #playstore #appstore #download #unduh #rescuefood #aplikasi #orderonline #sampahmakanan #makan #makanan #jajan #minum #minuman #sayur #buah #vegetable

Bài viết do Wimbo Prakoso Jati (@wimboprakoso) chia sẻ vào

If your app is easy to use, a short post introducing the app and its features is also good to go. The secret to capture social media’s attention without using video is to come up with stunning pictures showcasing how convenient and simple it is to use the app. Promotional posts from @ronnycakes and @coffee.and.crayons_ are two typical examples of this type of content.

Sharing a Good Deal

If you’re going to offer a good deal to your customers, make sure you spread it as widely as possible so you can raise your brand awareness. Last June, transgender beauty influencer @mskataluna made a shoutout for the dating app Fiori and a chance to win $5000. As Fiori is known as a dating app for transgenders and non-binary people, partnering with @mskataluna was a smart move to get their new app noticed by the transgender community. 

Another example comes from the partnership between foodie app @chopesg and @_shixuanxuan, when the influencer urged the audiences to order food from Chope to receive discount vouchers.

 

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Giving my day the boost it needs at @engscharsiew_bugiscube . But the best part? I saved $3.50 here because I bought discounted vouchers from ChopeDeals (@chopesg)! . . I had a go at their small dry wantan mee and the noodles serving is so big its so worth the money! I especially loved their boiled wantan which has umami that literally MELTS in my mouth. OMGOSH! 🤯 . My friends and I especially enjoyed our dining experience there because the uncle owners were so friendly and hospitable we would definitely return again just for their service! ☺️ If you’re constantly on a struggle to find a nice meal under a tight budget, you should totally check out ChopeDeals. They have many dining deals under $15, suitable for everyday meals! 🤑 #ChopeSG #ChopeDealsSG #sp

Bài viết do Not Influencer or Model (@_shixuanxuan) chia sẻ vào

Unboxing your products

Unboxing videos are easy to make and also engaging to watch. Nowadays, most unboxing videos are about beauty or high-tech products, however other brands with tangible products can follow this trend too! Last May, @rhomedal_aquino uploaded a part of his unboxing video on IG, in which he is folding the Samsung phone. This 15s video received more than 4k views and lots of comments from his followers, mostly expressing their surprises and complimenting this feature.

If your products are complicated or have many features, you can focus on showing off the most outstanding feature or show the audience how to use your product step-by-step (unboxing Google Nest Mini is an example). Following this, your unboxing videos will be able to give much more insight and value to the audience over a simple reaction video. 

 

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#unboxing #galaxyfold Ceritanya… . . Potongan video lama dr youtube gw 😁 Link in bio

Bài viết do RHOMEDAL (@rhomedal_aquino) chia sẻ vào

No matter what industry your brand is operating in, you can always collaborate with social media influencers to enhance your online presence and promote your products in an exciting way. Ready to get a headstart in influencer marketing? Reach out to us for more information or request a demo to find out how to run a successful influencer campaign!

 

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