Posts tagged "report"

Influencer Marketing Trends in India, Q3 2020

October 10, 2020 Posted by Influencer Marketing 0 thoughts on “Influencer Marketing Trends in India, Q3 2020”

The most engaging influencers

 

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Next stop: India! Beauty and fashion influencer @thepunjabichick was the most engaging influencer on social media in India in the last 3 months. The secret for such a high engagement rate lies in her beautiful, aesthetics pictures featuring lifestyle, beauty and fashion content. She has a considerable engagement rate (7%) with her audience mainly based in India. If your brand is seeking to partner with engaging beauty and fashion influencers in India, this girl should definitely be on your list! <3 @Bikewithgirl is another Indian influencer who attained a high engagement rate on social media. While @thepunjabichick wins over her audience with her charming beauty, @bikewithgirl impresses Instagrammers with a bold look when riding motorcycles. As a macro-influencer with more than 260k followers, she has an impressive engagement rate of 7.17% and a long record of partnering with big-name brands such as Triumph Motorcycle India, Oppo India, Olay India. -> For the full report of influencer marketing trends in India, click the LINK IN BIO . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #socialmediainfluencer #instagraminfluencer #microinfluencers #lifestyle #instagramanalytics

Bài viết do Affable (@affable.ai) chia sẻ vào

Beauty and fashion influencer @thepunjabichick was the most engaging influencer on social media in the last 3 months. The secret for such a high engagement rate lies in her beautiful, aesthetics pictures featuring lifestyle, beauty and fashion content. According to our Affable.ai’s Instagram influencer analytics, @thepunjabichick has a considerable engagement rate (7%) with her audience mainly based in India. If your brand is seeking to partner with engaging beauty and fashion influencers in India, this girl should definitely be on your list.  

@bikewithgirl is another female influencer who attained a high engagement rate on social media last September. While @thepunjabichick wins over her audience with her charming beauty, @bikewithgirl impresses Instagrammers with a bold look when riding motorcycles. As a macro-influencer with more than 260k followers, she has an impressive engagement rate of 7.17% and a long record of partnering with big-name brands such as Triumph Motorcycle India, Oppo India, BMW India, Olay India, and Dove.

 

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We’ve crossed 25k+ views on the @indiatriumph Tiger 900 GT video in 4days, on YT😍😍! See Link In Bio 📺 What was your fav part of the video? Tell me down here ⬇️ . . Massive props to @vikasbalram for putting together such a beautiful film and @sheldon.martis for making sure we never ran outta anything, even biskies for the doggos 🐶 #Tiger900Gt #Tiger900 #TriumphTiger900 #tiger900rallypro #revbomb #TigerXRX #bigbikes #xcx #triumph #tiger1200 #triumphtiger #tiger1200XCx #adventuretime #advtourer #offroad #ChicksOnBikes #bikergirl #WomenOnmotorcycles #bigbikes#rally #adventure #bike #bikewithgirl #bikerchick #motorhead #bike #motorcycle #bikes #biker #travel #bikelife #wanderlust

Bài viết do Priyanka Kochhar (@bikewithgirl) chia sẻ vào

The most active brand on social media

With more than 140 sponsored influencers posts, Loreal Paris was the most active brand on social media in Q3 2020 in India. The beauty giant partnered with a huge number of Indian influencers to spread the word for a wide range of products such as Infallible Foundation, EX Oil Serum and Crystal Microessence. In their #DontStopMeNow campaign, Loreal Paris leveraged a classic yet effective strategy to demonstrate the effectiveness of their products. The photos use a “Before-After” comparison, showcasing a big difference before and after using Loreal Paris’ foundation. 

Hop over to our previous blog find out 6 ways your brand can collaborate with beauty and fashion influencers! 

Samsung India was also among the most active brands on social media with more than 120 sponsored posts. Last July, Samsung India released Samsung Galaxy M31s – a new add on to the Galaxy M31 series. The highlight of this all-new model is the Single Take feature which allows users to get up to 10 photos and videos with just 1 take! To make a shoutout for this feature, the brand partnered with influencers in different tiers to create the #MonsterShot campaign, sharing their favorite “monster” output!

The most trending hashtags

In terms of hashtags, #Vocalforlocal and #Vocalforlocalindia were the 2 most trending hashtags in India in Q3 2020. So what do these hashtags stand for? 

In his delivery of the seventh consecutive Independence Day speech, Prime Minister Narendra Modi emphasized the need to use and promote local products. “The mindset of free India should be ‘vocal for local’. We should appreciate our local products, if we don’t do this then our products will not get the opportunity to do better and will not get encouraged”, he stated. Hence, in support, Indian influencers have started adopting the hashtag #Vocalforlocal and #Vocalforlocalindia to show their appreciation for local brands.

 

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Get freedom from cables dangling on your face with these super cool harmonics twins mini Bluetooth earbuds from @portronics.india •Best HD TWS Stereo Music •Latest Bluetooth 5.0 •Active-Smart Case •Distortion Free Sound •Pocket-Friendly Size •One step pairing •Voice assistant •Music time- Around 3 hrs •Charging time- Around 1.5 hrs •Case battery- 320mAh • Dimensions- 52*35*26.4 mm . . . . . . #thegauravsharmaa #gauravsharma #influencer #fashioninfluencer #indianfashioninfluencer #blogger #fashionblogger #stylewithgaurav #model #malemodel #fashionmodel #earbuds #feelthebeat #portronics #portronicsindia #quarantinediaries #vocalforlocal #stayhomesavelives #musiclover #techworld #wirelessearbuds #coolgadgets

Bài viết do G A U R A V S H A R M A (@thegauravsharmaa) chia sẻ vào

 

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Influencer Marketing Trends in the Philippines, Sep 2020

October 6, 2020 Posted by Influencer Marketing 0 thoughts on “Influencer Marketing Trends in the Philippines, Sep 2020”

The Most Engaging Influencers 

 

 

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Last September, @joshuapatagnan was the influencer that received the highest engagement on social media. As a travel influencer, Joshua’s Instagram feed is mainly filled with gorgeous photos about his #travel journey and stunning landscape. Despite having lesser travel photos due to Covid-19, Joshua’s post promoting @shopee_ph 9.9 Super Sale helped him earn the highest engagement rate on social media in the Philippines last month! 👏👏 Beauty and #fashion influencer @babygirl.ziee was another well-performing influencer in the Philippines. Her youth and elegance make her a suitable partner for many #beauty brands including @pondsph. She is an engaging influencer with a diverse follower-base from the Philippines, Thailand, Japan and South Korea. -> For the full report on influencer marketing trends in the Philippines, click the LINK IN BIO. . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #socialmediainfluencer #instagraminfluencer #microinfluencers #lifestyle #instagramanalytics

Bài viết do Affable (@affable.ai) chia sẻ vào


Last September, @joshuapatagnan was the influencer that received the highest engagement on social media. As a travel influencer, Joshua’s Instagram feed is mainly filled with gorgeous photos about his travel journey and stunning landscape, giving good vibes of an adventure-filled life. 

Despite having lesser travel photos due to Covid-19, Joshua’s post promoting @shopee_ph 9.9 Super Sale helped him earn the highest engagement rate on social media in the Philippines last month. According to our Instagram influencer analytics, Joshua has a considerable engagement rate of up to 3.94% with a follower-based mainly concentrated in the Philippines.

 

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Havaianas GIVEAWAY TIME! Watch my Shopee Livestream mamayang 6pm and win the following giveaways: 1. 5 Winners of Havaianas Kits – 1 Havaianas Shirt, 1 Bladeless Fan 2. 20% Off Vouchers, 50pcs 3. 6 Winners of P500 Vouchers Don’t miss out on exciting deals and discounts. Shop ’til you drop on @shopee_ph 9.9 Super Sale❗️What are you waiting for? Grab yours and check them out! @havaianasphilippines —————————————————— For my Monthly end Giveaways: I’m giving away One Pair of Havaianas Flip-flops on September 29, 2020. Simply follow the mechanics below: 1. Follow me & @havaianasphilippines on IG and Shopee 2. Like this main post and tag one friend. 3. Multiple entries are allowed by tagging one friend per comment. 4. Entries end on September 26, 2020. The lucky WINNER will be announce on September 29, 2020 via Shopee Livestream, 6PM. @joshuapatagnan

Bài viết do Joshua Patagnan (@joshuapatagnan) chia sẻ vào

Beauty and fashion influencer @babygirl.ziee was another well-performing influencer in the Philippines. @babygirl.ziee usually features beauty and fashion brands in her posts, and her youth and elegance makes her a suitable choice for many beauty brands such as Pond’s Philippines, TheFaceShop Philippines, Colourette Cosmetics. She has a pretty good engagement rate of 3.4% and a diverse follower-base from the Philippines, Thailand, Japan and South Korea.  

The Most Active Brands on Social Media

Last month in the Philippines, @VitaKeratin climbed to the top of the chart as the most active brand on social media. The brand partnered with a huge number of Filippino influencers to create campaign #UnlockYourAwra which aims to promote its hair salon treatment. In particular, beauty and fashion influencers @cheskaafausto and @aguilartin are among the micro-influencers who had the most engaging posts featuring VitaKeratin. 

Following VitaKeratin is @photobookph, a brand that offers stunning photo books & customized gifts. This brand partnered with many micro-influencers to feature their items, sharing the promotion of up to 90% off Photobook. Having influencers create their own photo books and showcasing it on social media is a good strategy to capture the audience’s attention and trigger their purchase decision.

The Most Trending Hashtags

In terms of hashtags, #UnlockYourAwra was the most trending hashtag on social media in September, followed by #pbphnhd2020, a hashtag used in the campaign by Photo Books Philippines.

#shopback99kchallenge and #shopbackph were 3rd and 4th trending hashtags used respectively by ShopBack – a cashback giant in the Philippines. Last month, this brand partnered with a lot of Filippino influencers to spread the word for their ShopBack 99k Challenge along with many giveaways for customers on 9.9 Shopping Day.

 

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Win Php 99,999 this 9.9 with ShopBack in 4 EASY steps 💥 1. Download and sign up on ShopBack (Link in my bio to download the app) 2. Post a screenshot of your ShopBack account and explain what ShopBack is in your own words in the caption OR Make a creative video explaining how to use ShopBack in 60 seconds or Less! (Make sure to feature the ShopBack app in the video) 3. Post it on your IG, FB or TIKTOK with the hashtag #ShopBack99KChallenge 4. Tag 3 of your friends & follow @ShopBackPh on IG The most creative video will be announced on ShopBack’s IG/FB & Twitter pages and will be awarded Php 99,999 this 9.9! 🤑 Along with many more giveaways for you this 9.9 Shopping Day! Pro-tip: Make it funny, show the app & your account and if you have cashback then you are already a rockstar. And yessss you can send in more than 1 entry! 😜 Link: app.shopback.com/99challengeph

Bài viết do LYKA! (@lykavillegas) chia sẻ vào

 

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Win Php 99,999 this 9.9 with ShopBack in 4 Easy steps 💥 1. Download and signup on ShopBack (Link in my bio to download the app) 2. Post a picture of your ShopBack account or Make a video explaining how to use ShopBack in 1 MINUTE or Less in your own words! (Make sure to feature the ShopBack app on the video) 3. Post it on your IG, FB or TIKTOK with #ShopBack99KChallenge 4. Tag 3 of your friends & follow @ShopBackPh on IG The most creative video will be announced on ShopBack IG/Twitter & FB pages and will be awarded Php 99,999 this 9.9 🤑Along with many more giveaways for you this 9.9 Shopping Day! Protip : Make it funny, show the app & your account and if you have cashback then you are already a rockstar And yessss you can send in more than 1 entry 😜

Bài viết do Angelica Jane Yap (@angelicajaneyap) chia sẻ vào

 

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Influencer Marketing Report 2020 – South East Asia

July 21, 2020 Posted by In The News, Influencer Marketing 0 thoughts on “Influencer Marketing Report 2020 – South East Asia”

The first 6 months of 2020 have been a difficult time for us all. The COVID-19 pandemic has brought about a lot of changes to the business environment as well as to the influencer marketing landscape.

In our Influencer Marketing Report, we highlight important insights, from the key trends in influencer marketing in ASEAN countries to the impact of COVID-19 on influencer marketing. We also provide useful predictions about the future of influencer marketing to help brands better navigate their strategies in the rest of 2020 and stay ahead of the game!

ABOUT THE INFLUENCERS

In ASEAN, more than half of influencers are female (51%), yet male influencers are rising in popularity. According to the data, a majority of influencers are from Gen Z and millennials, followed by influencers in the age from 29 to 39 with 18%.

THE RISE OF NANO-INFLUENCERS

Nano-influencers (1k – 10k followers) are the most popular tier of influencers and have the highest engagement rate. They have a well-defined niche and real influence in their community. Despite lower follower counts, working with nano-influencers can help brands to save costs and reach their target audience effectively.

INFLUENCER GROWTH

Micro-influencers have become the dominant force driving influencer marketing in 2020. A prominent growth in the number of micro-influencers (10k-100k followers) is seen over other influencer tiers. An authentic and personal touch with followers has propelled these influencers to be key opinion leaders within their community.

PERCENTAGE OF SUSPICIOUS FOLLOWERS PER COUNTRY

Singapore has the highest percentage of suspicious followers among ASEAN countries, followed by the Philippines and Vietnam. Brands looking to run influencer marketing campaigns in these countries should pay particular attention to the authenticity of influencers, especially for recurrent collaborations

THE GROWTH OF IG SPONSORED POSTS

The impact of COVID-19 can be seen in the drop in growth of IG sponsored posts for Q2 2020 compared to Q2 2019. However, sponsored posts in Q2 2020 have surpassed Q4 2019 with a rapid recovery of influencer marketing campaigns. As brands adapt and emerge stronger from the pandemic, influencer marketing is expected to gain traction with improved content strategies.

AUDIENCE’S DEMOGRAPHICS

According to the statistics, more than half of the followers of ASEAN influencers are female (64.9%), and a majority of the audiences are based in Indonesia, Thailand and Malaysia.  The audience’s top interests include fashion, clothing, travel, beauty, exercises and fitness.

IMPACT OF COVID-19 ON INFLUENCER MARKETING

The last few months have brought about significant changes to the landscape of influencer marketing. Staying at home turned audiences to seek out online entertainment options, leading to the rise of gaming influencers. Brands are practicing corporate social responsibility and raise awareness with influencer marketing. The wave of video content and eCommerce are some of the long-term impacts of Covid-19 on influencer marketing. Other interesting findings and predictions about the future of influencer marketing can be found at our blogs!

You can request access to the entire report by filling in the form below:






Influencer marketing roundup

Influencer Marketing 2018 Round Up South East Asia

January 9, 2019 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Influencer Marketing 2018 Round Up South East Asia”

Year 2018 has been a phenomenal year for marketers in South East Asia. Over 1.5 billion active social media users have helped South East Asia catapult ahead and become one of the most sought after markets for social media influencer marketing.
We have complied influencer marketing metrics for 8 different countries in South East Asia and packaged them into a swanky report.

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Get the full report for South East Asia RIGHT NOW!

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Leverage your Influencer Campaign Management with Affable

September 15, 2018 Posted by Artificial Intelligene, Influencer Marketing 0 thoughts on “Leverage your Influencer Campaign Management with Affable”

Affable is an AI platform that aims to make your influencer campaign management more effective and transparent. Once you have chosen the right influencers, we can go one step further and give you a custom report of how well your influencer campaigns performed.

Affable’s campaign analytics unpacks the campaign learning for you, so that you can take advantage of any successes or avoid mistakes in future campaigns. Here are the insights that our influencer campaign platform provides to leverage your influencer campaign management:

#1 Overall Campaign Summary

The summary displays the sponsored influencer posts and a quick overview of the campaign performance in terms of total likes, comments and engagement rate of your entire campaign.

If you partnered with  10 influencers for your brand to work on a particular campaign, for example, the promotion of a new phone, this feature can give you analytics of how those 10 posts performed.

#2 Campaign Reach

Affable Report

Campaign reach refers to the total number of different people who engaged, at least once, with your post during a given period. Affable can display this information visually to show you the demographic breakdown of the audience reached.

#3 Engagement:

Engagement is the most important measure of an influencer marketing campaign according to a report published by Linqia. The result showed that 81% of the respondents believe that engagement is the ultimate influencer marketing KPI and all others pale in comparison. As an effective influencer campaign platform, Affable can help you track:

Likes — Likes are a basic and important measure of content appreciation. They also help you quantify the buzz around your influencer content thus your brand too. Not sure if the post engagement is good? Compare with the other posts uploaded by the same influencer.

Comments — Depending on the number and nature of comments, you can tell whether or not your audience likes your content. Again, we can help you find how effective was the influencer’s branded content compared to other organic content uploaded by the same influencer.

#4 Gender Distribution

If your business has a product/service that appeals to both genders, demographics wouldn’t be the first KPI to keep in mind. However, when you are looking to target one gender more, or you are promoting a gendered product, focusing on gender distribution should be a part of your influencer marketing strategy. Affable can accurately breakdown gender analysis of an influencer’s post and give you a % value.

#5 Location-specific metrics

If your business is set up in Singapore but your influencer’s post reached India to a large degree, there will not much increase in sales/visibility to your actual target market. With Affable’s location distribution, you will be able to detect the exact countries your campaigns actually reached.  Knowing this, you can avoid working with influencers who may not have a strong presence in your market.

#6 Age-Distribution

Age distribution is a powerful insight you can not find on Instagram. As to why you need to know the ages of your audience,  this information can help you define what influencer marketing strategy you should use to communicate with your audience, where to find them, and listen to what they want from your business. Based on the results, you can adapt your keywords and SEO strategies to reach your market better.

By providing such reliable insights and statistics, Affable is one of the best influencer campaign platforms that can leverage your influencer campaign management! If your campaign is a success, using our management tools can help you know why. On the other hand, if you fall short of your KPIs, you can know instantly by seeing where things went wrong, and adjust your influencer marketing strategy accordingly.

 

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