Being a parent in today’s world is tough. The closure of schools due to Covid-19 has exerted more pressure for parents to keep their children safe during the health crisis and provide additional support for learning at home. Parent influencers have also received more attention than ever as social media users seek advice on nourishing and taking care of their families.
Previously, we curated a list of top parent micro-influencers for brands to work with in Southeast Asia. This time, let’s check out who are the Top 10 parent macro-influencers in this region to find the best fit for your next influencer marketing campaign!
Top Mom Macro-Influencers
Gita is among the top parent macro-influencers with high engagement rates on Instagram. Having an incredible engagement rate of nearly 7%, her secret lies in creating authentic content. She regularly shares her honest experience of having children, parenting advice as well as uplifting content for parents. If you’re searching for an authentic, engaging influencer to promote your product, Gita should be at the top of your list!
You can also find Gita on her Youtube channel with more than 2M subscribers.
@kryzzzie is a Filippino parent influencer worth your attention. Her Instagram feed is aesthetically pleasing with beautiful photos of her family. She has a long record of partnering with major beauty & fashion brands such as @revolve, @lauramercier, @melissaphilippines and @kiehlsphilippines. Providing a consistent aesthetic look in her Instagram feed, @kryzzzie has earned a high engagement rate of more than 5% and over 900k followers, with a large follower base in Southeast Asia.
Another inspiring parent influencer and wellness expert in Southeast Asia is @andimanzano! Being a mom of 2 lovely daughters, her content covers a wide range of topics including outdoor activities, advice for parents and funny moments with her children. She also manages Instagram accounts for her daughters (@ameliamanzanoreyes and @oliviamreyes) where she shares their adorable photos: You can watch more about her parenting journey on her Youtube channel.
@natasyanazreen is among the most popular macro-influencers in Malaysia. Being the founder of @wanite.hijab, Natasya regularly features her fashion brand and posts about lifestyle on top of her life as a mother. According to our Instagram influencer analytics, Natasya has a high engagement rate of 4.66% with over 600k followers mainly based in Malaysia.
Fashion and beauty influencer @debbwie actively showcases her life as a mom. Her Instagram is a mix of heartwarming family moments and her amazing outfits. As a macro-influencer, @debbwie has an impressive engagement of more than 9% with a diverse audience from Southeast Asia countries. If you’re finding a cool mom to bring a new breeze to your parental content, @debbwie should be on your list!
Mom to a lovely daughter, @danibarretto loves to share her parenting experience, take care of her kid and cook for her family. When she is not posting about her family, she shares her healthy home-made dishes and delicious recipes. You can also find her on her Youtube channel with more than 200k subscribers.
Inspiring Dad Influencers
Besides mummy influencers, daddy influencers are also gaining traction. Our Instagram influencer analytics ranks @hassanalaydrus in the top parent macro-influencers with the highest engagement rates! Scrolling down his Instagram feed, your heart will melt as you see the happy father-daughter moments he shares. With a highly engaged follower community and an engagement rate of nearly 12%, Hassan is definitely someone you can count on for a successful influencer campaign!
Jianhao is an influential Instagram influencer and Youtuber in Singapore. While Jianhao curates a variety of content on YouTube, he mainly shares about his daughter and family life on Instagram. He has a high engagement rate of more than 5%, with over 640k followers concentrated in Malaysia and Singapore. His wife is also a popular parent influencer in Singapore: @debbwie!
Yudha is an engaging parent Youtuber and macro-influencer on Instagram. His Instagram is filled with entertaining videos about parenthood and family life. What’s a better way to engage the audience than producing captivating video content? You can head over to his Youtube channel to find out more about his ongoing web series and how you can collaborate with him to create a fascinating influencer marketing campaign!
As mentioned in our previous blog about parent influencers, @andrew.white._ is a famous daddy influencer and self-proclaimed fitness addict in Indonesia. He provides a consistent aesthetic look in his Instagram feed with stunning photos of his family engaged in different outdoor activities. He also has a high engagement rate of 2.64% with over 700k followers concentrated in Indonesia
Not every influencer is a good fit for your brand. After considering their true reach and engagement, the next thing you want to know is if their audience’s demographic matches your target customers. Read on to find out how Affable Influencer Discovery Tool can help you find the right influencers or request a demo on our website.
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