Posts tagged "male beauty influencers"

6 Ways to Collaborate with Beauty and Fashion Influencers

September 24, 2020 Posted by Influencer Marketing 0 thoughts on “6 Ways to Collaborate with Beauty and Fashion Influencers”

People often showcase their best side on social media, and Instagram is one of the channels which promotes the sharing of beautiful photos. Of which, beauty and fashion influencers play a leading role, making Instagram their personal fashion runway and beauty parade. 

Influencers are now increasingly relevant when it comes to beauty marketing. Consumers turn to how-to tutorials on YouTube where they can watch influencers apply products and find inspiration, while on Instagram, influencers constantly “wow” followers with pretty packages and videos. By clicking on the product tagged on posts, consumers can also be directed to purchase the product from an influencers’ #ootd (Outfit of the Day), generating immediate revenue.   

Interested to leverage on influencer marketing to drive better engagement? Read on to find out 6 ways your brand can collaborate with beauty and fashion influencers! 

1. Showcase the Difference 

Last month, Loreal Paris launched a breakthrough campaign, #DontStopMeNow, with popular beauty influencers in India on Instagram, including @lifestylewithpriya, @sejalkumar1195, @shauryasanadhya, @malvikasitlaniofficial, @sonakshisinghrawat, and @mehakghaiii. The photos use a “Before-After” comparison of using Loreal Paris’ foundation to showcase the difference made by the product. The difference between the “Before” and “After” photos was a clear contrast and @malvikasitlaniofficial received over 25k likes on Instagram. 

Hence, brands can consider using this classic, yet practical strategy to demonstrate the effectiveness of their products. Using a visual comparison, consumers are thus invited to undergo a transformative experience by using the product. 

2. Be Pretty (and) Bold

Besides beauty brands, photo and video editing app @picsart also collaborated with various beauty and fashion influencers to showcase its fantastic effects. The app was able to help influencers beautify their images, making them look completely out of this world!  

Well-known influencer @aakritiranaofficial created a visually bold image revealing her abdominal area to show a skeleton graphic. Many were encouraged by her message of self-love and self-care which tied in neatly with her photo. Thereafter, her comments section was flooded with positive comments, as most of her followers were amazed by the creative idea. 

Another beauty influencer, @gelangelicca also stood out from the crowd in her collaboration with @perfectdairyofficial. Her unique makeup look created using @perfectdiaryofficial’s Explore Palette served as an inspiration to many of her followers. Playing around with vibrant blue, orange and lilac shades, @gelangelicca showcased her bold sense of style. By breaking out of the ordinary, it helped to demonstrate just how versatile the eyeshadow palette can be! 

 

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💜💙🧡💚 using @perfectdiaryofficial explore palette 05 red panda (olive & orange), 04 wolf (deep blue) and fantasist palette 04 plateau (lilac).. So creamy and pigmented!! fall out nya juga minimal! pilihan warnanya cukup unik dan gak mainstream.. each palette lengkap ada glitter, shimmer dan matte nya! 💋 light shimmer water stain H11 INTERNATIONAL Giveaway 🥰 (Indonesia, Malaysia, Singapore) 1.Repost the photo on IG story and tag @perfectdiaryofficial 2.Like and comment on this photo 3.FOLLOW @gelangelicca @perfectdiaryofficial 4.Duration: one week 5.Winner: 3 followers 6. Don’t private your IG! GOODLUCK ❤️ #perfectdiary #unlimitedbeauty #perfectyourday #ExplorerPalette #velvetlipstick #giveaway #beauty

Bài viết do Angelicca Marthin (@gelangelicca) chia sẻ vào

Learning from these two examples, it is important for brands to think out of the box and come up with visually exciting posts when working with beauty and fashion influencers. Engaging key opinion leaders to come up with fashionable makeup looks is also a great way to capture the audience’s attention and encourage them to get creative with makeup. 

3. Work with Male Influencers 

Nowadays, male beauty influencers and creators are becoming more prominent, making up 41% of influencers in ASEAN. With male influencers on the rise, brands are taking this opportunity to scale new markets and bring something different to the crowded beauty space. 

And if you’re already on the lookout for male influencers to collaborate with, check out these two millennial influencers in Singapore! @kevintristan and @titusslow are among the trending male beauty and fashion influencers in Southeast Asia. According to Affable’s Influencer Discovery tool, their followers are mainly made up of Gen Z and millennials.

 

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partyyyy ✨🌹⚡️⁣ ⁣ which pics is your favs? 💥 ⁣ ⁣ can you believe this was taken at the void deck?⁣ ⁣ I love the last pic cause @anaxalbums shadow is saying hello ⛅️⁣ ⁣ red stuff series (2/4)⁣ 📸 by @anaxalbums ⁣ 👠 by @liang.shirui ⁣ ⁣ I’m having huge post show depression, NDP 2020 was really awesome. So lucky and blessed to have met all the talented and cool people! 🇸🇬 made me really proud to be a citizen of Singapore. Have to get used to being alone most of the time again, 2 months of rehearsals with the amazing bunch, miss them a lot. 🌹⁣ •⁣ •⁣ •⁣ •⁣ •⁣ #photoshoot #photography #red #white #singapore #sg #singapore🇸🇬 #fashion #fashionphotography #style #stylish #lighting #voiddeck #fun #funtimes #modeling #glitter #shiny #kebintristan #malemodel #maledancer #asianmodel #asian #asianboy #brownskin #brownbeauty

Bài viết do ⚡️ 𝓴 𝓮 𝓿 𝓲 𝓷 ⚡️ (@kevintristan) chia sẻ vào

Both in their early 20s, they connect well with Gen Z and millennial consumers through a modern aesthetic and relatable content. While @kevintristan engages his audience through artistic photos, @titusslow fills his feed with a series of handsome photos and a touch of self-deprecating humor in his captions. 

Curious to find out more about the world of male beauty influencers? We keep you up to date with why and how brands should collaborate with male beauty influencers in our other blog post.  

 

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Part-time gardener 🧑🏻‍🌾🌷

Bài viết do Titus 凯德 (@titusslow) chia sẻ vào

4. Sell Stories, Not Products 

With pretty outfits and a glamorous photo, you are definitely halfway there to a successful influencer marketing campaign. However, brands have to keep in mind that consumers are looking for more than just a nice product shot. 

To put the cherry on top of any influencer marketing campaign, brands can encourage influencers to create a story around the product. This can be as easy as thinking of a use case for the product, or tips on how to use the product. 

Collaborating with @labelritukumar, Indian influencer @santoshishetty rewarded her followers with a graceful and elegant pose in her dress. But beyond just that, she helped her audience imagine where they could go with this beautiful dress – from a cocktail party to a beach vacay! She even gave suggestions on how to layer up the dress as an outfit idea, which was well-received with her post reaching over 20k likes. 

Another example is Singaporean micro-influencer @justinng156’s collaboration with @gastonluga. As an avid photographer, it is no wonder he captured the photo in a unique angle by being in the flatlay himself! Besides the eye-catching photo, @justinng156 further mentioned how he’s looking forward to bringing the backpack to the gym. By selling stories and not products, learn how your brand can create influencer marketing campaigns that appeal to consumers’ needs and emotions.

5. Motivate and Empower your Audience 

Brands are realizing that outer beauty is not enough. Beauty should come from the inside too and influencers that showcase inner beauty are now winning the hearts of their audience. 

Whisper India launched a wildly successful influencer campaign with popular beauty influencers in India sharing their motivational story of female empowerment. Beauty influencer @riturathee’s post alone generated over 144k likes as followers were proud of her for sharing her story and spreading positivity. Followers were also tasked to put on a green cape and share their #SuperSheroes story to encourage user-generated content. 

 

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I was born in a Haryanvi Jaat family where limits were set for a girl at every step. ‘Don’t do this, don’t do that, don’t wear this, don’t talk to guys, bigar jaogi’ and so on. Relatives thought I should get married before I got ‘too educated’. But my mind was immersed in my books and hobbies–I was so passionate about Maths, Science and riding bikes! My proudest moment was when I was the only one out of all my office pilot colleagues to clear an airline job during a period of recession! I just followed the voice in my head. Very soon, I became a Captain. And then I met my ‘dream boy’, Mr. Taneja! But he was Punjabi, and getting married to a Punjabi guy wasn’t easy in a Haryanavi family. But I carved my ways and managed to convince my father. Again, as always, God helped me get through it! Today I am a Captain, a vlogger, a rider, a manager of 3 YouTube channels and a proud mother of my 2 year old munchkin @rasbhari.taneja 👶🏻 All I have to say to every girl out there is just follow that voice in your head. Your dreams are bound to come true! This is what makes us all #SuperSheroes 🦸🏻‍♀️ I am sure you also have a #SuperSheroes story just like me! So put on a green cape, share your story with #SuperSheroes and @whisperindia will feature 1 story every Sunday 💚 @gambhirpallavi @gunjanhasija @nisha_rathee20 #GirlGang #WhisperPartner #GirlPower

Bài viết do Ritu Rathee Taneja (@riturathee) chia sẻ vào

Leading luxury beauty brand, Lancome, became the most active brand in Singapore for August 2020 by launching an influencer marketing campaign,  #LiveYourStrength. The brand partnered with 100 inspiring female influencers, including micro-influencers @lianmeiting and @constancelaujm, to share their personal stories of finding their inner strength. The campaign aims to inspire and encourage women to discover their strength from within and live up to it to conquer all challenges in life.

Learning from Lancome’s success, beauty brands can similarly step up to spread inspirational messages and forge a stronger connection with followers! 

 

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Last month in Singapore, leading luxury beauty brand @lancomeofficial was the most active brand on social media. To spread the word for its very first Lancôme Advanced Génifique #LiveYourStrength Virtual Flagship in Singapore, the brand partnered with 100 inspiring women who share their personal stories of finding their inner strength and living with it. The campaign aims to inspire and encourage women to discover their strength from within and live up to it to conquer all challenges in life. 👍👍 We would like to highlight @lianmeiting and @constancelaujm to be among the many #microinfluencers to have the most engaging posts featuring #Lancome . . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #AdvancedGenifique #skincare #beauty #beautyinfluencer

Bài viết do Affable (@affable.ai) chia sẻ vào

6. Promoting a Healthy Lifestyle

Lastly, you don’t have to be a beauty or fashion brand to collaborate with beauty or fashion influencers. Staying pretty requires a healthy glow as well. Health food brands can partner with beauty and fashion influencers to decode what keeps them at the top of their game – A healthy lifestyle. An example is @kinohimitsusg recent collaboration with @xinlinnn to promote beauty supplements. The secret behind her beauty? @kinohimitsusg’s Detox enzyme which helps her to reduce bloating! 

 

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Been taking these few months at home to rest up and “reset” my body with not just exercise, but I’ve also been diligently consuming my beauty supplements for my skin and body! I get bloated very easily (well… I’m lactose intolerant but I love my coffee white 😆) so a good detox on top of regular exercising is important since I don’t eat vegetables! Tried the @kinohimitsusg D’Tox Plum Juice and Detox Enzyme to help flush out the toxins from my body and it has really helped to reduce bloating for me after a week of consumption. Both products are packed with lots of fruity goodness (up to 75 types of fruits and vegetables) to give my colon a deep cleanse without any stomachache at all, very gentle on my stomach! From now till 31 August, enjoy 50% off @kinohimitsusg Detox Enzyme and D’Tox plum juice bundle – get it at just $49.90 on Kinohimitsu’s official in-store! Products are also available on Qoo10, Lazada, Shopee, Taobao, Guardian and Watsons! #sp

Bài viết do XinLin Khaw (@xinlinnn) chia sẻ vào

@thevintagevision is another beauty influencer in Singapore, who collaborated with @shakefarm to promote their healthy food and drinks. And it is no mystery where she got her amazing figure from!

BONUS: Creative Campaigns 

Lastly, who says you have to put the product in the picture? Partnering with Magnum, beauty influencer @munahbagharib posted a photo of herself in a dress that resembles the new Magnum Ruby ice cream. She also challenged followers to create their #MagnumRubyLook and turn their home into a high profile fashion runway with #RubyCarpet, generating high engagement rates. 

 

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Celebrating simple pleasures, the best way I know how, in shining shimmery Ruby splendour! Working my #RubyCarpet look from home. With a little bit of imagination and the new Magnum Ruby, you can turn your home into your own high profile fashion runway! 💖 Join me and create your own Pleasure Seeker Ruby inspired look, to get Magnum Rewards! You can head to Magnum’s FB account to check out the 4 different categories of a #MagnumRubyLook you can create – #DateNight, #StrangerThanFiction, #TheMultitasker or mine, #RubyCarpet! Then make sure to follow these steps, 1. Post your look on Instagram and make sure your profile is on public 2. Use #MagnumRubyLook 3. Your look has to include one element of pink or ruby toned clothing 4. Make sure to clearly tell us which category you are entering your look into 5. Tag 4 friends to pass on the challenge! Competition ends 6th July! Good luck Pleasure Seekers! #sp . 📸 @yanuhhh Dress @rentadella

Bài viết do Munah Bagharib (@munahbagharib) chia sẻ vào

Feeling inspired by these examples? There are still many ways brands can leverage on their campaigns by collaborating with beauty and fashion influencers. Reach out to us for more information or request a demo to find out how to run a successful influencer campaign! 

 

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The World of Male Beauty Influencers

August 4, 2020 Posted by Influencer Marketing 3 thoughts on “The World of Male Beauty Influencers”

In the past, the beauty industry used to be dominated by women. However, with men becoming progressively interested in taking care of their appearance, more and more men started putting on makeup, representing a huge market opportunity for beauty brands to invest in. According to Allied Market Research, with a growing demand for men’s personal care products, this industry is predicted to hit up to $166 billion by 2022. 

As male beauty influencers have become a thing on social media, brands are taking this opportunity to scale new markets and bring something different in the crowded beauty space. In this article, let’s take a deeper look into the world of Male Beauty Influencers and how brands are collaborating with them to create influential marketing campaigns!

Beauty brands started removing gender in their marketing

MAC Cosmetics is one of the global beauty brands that promote gender-neutral products. Back in September 2019, this brand partnered with male beauty influencer @bretmanrock to promote their new Love Me Lipstick. The video immediately caught social media’s attention and became one of his most-viewed videos with more than 6M views. Last month, this brand announced its partnership with EXO member @layzhang with the aim of breaking the gender barriers in the beauty industry.

Last month, Kiehl’s partnered with several male beauty influencers in different countries to promote their new Vital Skin-Strengthening Super Serum. Reaching out to male customers, Kiehl’s picked up on the idea of men looking good and healthy in their campaign. They emphasized the serum can protect skin against skin-aging stressors and helps men maintain stronger and healthier skin.  

 

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Been trying out @kiehlssg NEW Vital Skin-Strengthening Super Serum for a full 3 weeks now, with visible results with just 1 application, Kiehl’s have officially outdone themselves again! . Fuelled with Adaptogenic Herbal Complex containing the power trio of Red Ginseng Root, Holy Basil and Schisandra Berry, each morning I wake up with brighter skin, even my outbreaks are getting lesser and I feel my skin is getting healthier and stronger. Vital Skin-Strengthening Super Serum has proven to me that strong skin is key in helping to protect skin against skin-aging stressors! . Get a free sample from any Kiehl’s outlet/counter all over Singapore to try out the magic yourself!! . Comment a “yes” below if you like me to do giveaway on the Vital Skin-Strengthening Super Serum! . #KiehlsSG #KiehlsSuperSerum #sp

Bài viết do 𝐘 ☾ ✞ 𝐀 𝐊 𝐈 𝐒 ∙ 𝐉 𝐀 𝐌 𝐄 𝐒 (@yutakis) chia sẻ vào

 

Boyish Good Looks

South Korean men are leading the world’s male beauty market. Led by K-Pop male celebrities, “boyish good looks” has become a widespread cultural trend. Chanel Beauty Korea introduced a campaign last year, #boydechanel alongside the debut of its first makeup line for men. The launch of Boy De Chanel was supported by male beauty influencer @d.hwan_92 alongside other male influencers who showcased flawless skin. 

The brand also posted a video with #BeOnlyYou, educating men on how to achieve a “Natural Look in 6 Steps”, promoting a “natural look that is still you”.

Leading with an Empowering Message 

Brands can also learn to lead with an empowering message for men who are exploring the world of makeup. Last July, Urban Decay Cosmetics held a wildly successful campaign with their #StayNaked collection with the concept of being #PrettyDifferent. Expanding the definitions of who can wear makeup, Urban Decay worked with the Fantastic Beasts star, Ezra Miller. 

Their message of not subscribing to typical beauty standards was also well-received on social media. Beauty influencer and #UDPartner, @ivanbaaaaah, also applauded the campaign for showcasing different kinds of beauty and his post received over 20k likes from inspired followers.   

 

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Urban Decay

Bài viết do Ezra Miller (@imezramiller) chia sẻ vào

 

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Let’s bloom for the summer! I’m so excited to introduce @urbandecaycosmetics new Stay Naked Weightless Liquid Foundation. Get this, it comes in 50 shades with 9 intensities, 3 mastertones and 7 undertones! Yas inclusitivity! The foundation is a beautiful medium coverage that is super flexible on the skin and also breathable, lasting up to 24 hours wear. My shade is #40NN and it blends into my skin seamlessly. It’s a natural matte finish too! I feel super honored to be part of this because I’ve always struggled with my own beauty and where I fit in, especially coming here from Malaysia. I felt like I was always oscillating between being myself or what society expects of me. I watched @urbandecaycosmetics new #staynaked campaign and I was so inspired, I loved how they showcased different kinds of beauty, so we can do it, too! #udpartner

Bài viết do IVAN LAM (@ivanbaaaaah) chia sẻ vào

Other brands are also venturing into this scene. Imagined to give a voice to all types of beauty, Givenchy introduced #MadetoDisturb featuring its Volume Disturbia mascara. Making a stunning appearance at one of the events was beauty influencer @danielzrotfl and @thegigigoode from Ru Paul’s Drag Race. Learning from these examples, brands can give a tribute to individuality and reinforce the message that beauty is being yourself!  

Bigger and Bolder Looks

Brands are also making a statement with their campaigns, with influencers coming up with bigger and bolder looks. Male beauty influencer @louiecasttro swept followers off their feet in his collaboration with @maccosmetics for a #MACHalloween look. By creating a unique skeletal look, the post garnered over 230k likes from the beauty community. Followers could also tune in to a quick makeup tutorial on his Instagram Story and recreate the look for some trick-or-treat fun.

Beyond collaborating with known makeup brands, beauty influencers have also stepped up to create their own makeup brands. Jeffree Star Cosmetics, which was started by @jeffreestar, took the industry by storm by embracing the creative freedom makeup gives and challenging gender norms. With influencer @rogermuru’s face as a canvas, beautiful strokes were added to create a visual sensation for their followers. 

Recognizing that makeup is art, brands looking to stand out from the crowd can consider collaborating with beauty influencers to deliver looks that wow. 

 

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Iced out💎 @rogermuru created this sickening look using our #BLOODLUST palette 🔮⚔️ #jeffreestarcosmetics

Bài viết do Jeffree Star Cosmetics (@jeffreestarcosmetics) chia sẻ vào

Bonus: How to engage your male audiences 

As beauty brands have started targeting male customers in their campaign, they need to embrace different marketing strategies to engage these audiences. Last year, Axe, a male grooming product brand, launched a campaign focused on self-care and pampering oneself. @comedianlilrel, together with influencers @jay and @krislondon led the #Bathsculinity movement on Instagram by sharing their enjoyable bathtime moments with Axe Body Wash. 

So what exactly is #Bathsculinity? According to Caroline Gregory, Global Brand Director at AXE, “Bathsculinity” is about showing that “pampering yourself and celebrating your individuality is beneficial and enjoyable – and certainly makes you no less of a man”. That being said, encouraging men to start taking better care of themselves is definitely an interesting angle to consider!  

In general, male beauty influencers are changing the face of the beauty community. Partnering with them not only helps brands approach new markets, but also sends an inspiring message about gender equality in this industry.  

Are you interested in creating your own influencer campaigns with some of the best male beauty influencers in your region? Discover male beauty influencers here and find out how to find the right influencers for your campaign!

 

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