Posts tagged "instagram gaming influencers"

How Brands can Collaborate with Gaming Influencers

How Brands can Collaborate with Gaming Influencers

June 8, 2020 Posted by Influencer Marketing 0 thoughts on “How Brands can Collaborate with Gaming Influencers”

The gaming industry has never felt more alive. Staying at home for the past few months have turned audiences to seek out entertainment options, and gaming is one of them. From finding a distraction to virtual bonding with friends, video games have seen an increase in popularity amid the COVID-19 pandemic (not to mention the number of Animal Crossing fans out there). 

With more than 2.5 billion gamers across the world, brands are starting to recognise that they make up a sizable number of their customers. A study by Google and Ipsos MediaCT highlights exactly how influential Gamers can be for marketers, and their emerging purchasing power as compared to the general online population. 

Interested to find out how to get a headstart in the gaming industry? Using Affable’s Content Discovery Tool, let’s do a run-through of the hottest trends in the gaming industry on Instagram!    

Having Fun with Content 

What better way to advertise about a game than to bring it to real life and live it out with gaming influencers? This May, Royal Chaos, a mobile card-based adventure game, launched a creative campaign featuring influencers @sylsylnoc, @ninatsf and @qinlovesmacaronsss. Dressed to look like characters in the game, engagement rates were high as followers were rewarded with a pleasant surprise. 

 

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wootz! a NEW class has arrived in @royalchaosofficial! check out the ‘Musicians’, a class who has a grand vision & possess great powers with their musical instruments. . I played Royal Chaos when they started in 2018, which is a really popular game because of all those well received chinese dramas – ladies challenging their wittiness, be the last surviving one that shines. every lady in the palace want to be the dearest to the emperor even thou there are many guy characters too. . alongside this game update, there are also new costumes, storylines, features, quizzes and pets to explore. SO MUCH FANTASY! i’m now Musician Qin (琴 Zither) and not Physician Lee anymore. maybe i will aim to be the empress this time. 🤣 . no more boredom at home if you download this free game from the app store or google play. it is really fun and addictive! males can choose to play a guy character instead and see how you can manipulate and change the story. download via this link & play with me! https://cutt.ly/2yqbERJ ——————— #RoyalChaos #熹妃傳 #熹妃Q傳 #StayHomeAndPlay #MobileGaming #Gamer #GamerLife #GamePlay #GamerCommunity #GamingLifestyle #Instagame #Gaming #GamingCommunity #GamingClips #GamingLife #InstaGaming #GamingPosts #GamingBlog #GamingBlogger #GamingLove #SGGirls #SGKOL #KOLSG #SGIG #IGSG #SGLifeStyle #SGLifeStyleBlogger #SGBlogger

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Gaming Must-Haves 

Gaming in comfort and style is a must. Products which complement the gaming experience are quintessential to a good game. Showcasing its beautiful ergonomic chairs, Apol collaborated with @hafizazizzz for gamers to give their gaming environment an upgrade. 

Razer also partnered with @alvinology to host a giveaway for its Kraken Kitty gaming headset, which adds a touch of cuteness not only to games, but also conference calls which are particularly relevant when working from home. Gamer or not, the look of the headset on @alvinology is definitely a style that pink fanatics out there will go for. 

 

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[GIVEAWAY] Working from home with endless conference calls? Get the Razer Kraken Kitty gaming headset so you can look damn cool when making video calls! If it is good enough for gaming, it is more than adequate for all other uses. In a special partnership with Razer Singapore, we are giving away a set of Razer Kraken Kitty! To win, follow both @alvinology and @razer on both Facebook and Instagram. Then, share our post on Facebook or Instagram and drop us a comment on why you want to win the Razer Kraken Kitty. Remember to tag at least one other friend to share about this giveaway. Detailed review on Alvinology.com. #giveaway #contest #contestgiveaway #razer #razerkraken #razerkrakenkitty

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Introduce New Technology

Not forgetting, how can style be without the newest and coolest technology out there? As gaming evolves with advancements in technology, Virtual Reality (VR) is bringing gaming onto the next level. 

Recently, Oculus created a campaign by onboarding a community of gaming influencers. As an #OculusPartner, influencer @brucegreene uploaded a video of him playing Ping Pong against a VR robot which visualises the entire VR experience. Leveraging on the presence of gaming influencers in the community, brands can introduce new technology to consumers and set the trend for a different type of gaming experience. 

Move Beyond Gaming Influencers 

Given the overlaps between gaming and lifestyle, Xbox also engaged lifestyle influencers to promote their new One S All-Digital Edition console. Lifestyle influencer @annabelleshea “was never much of a “gamer girl” but instead highlighted how it helped to keep her relationship strong while @marjanne.co shared about her friendly competitions with her husband. To expand the pie, brands should recognise that the social aspect of gaming is a key asset and showcase other sides to gaming. 

Bonus: Brands outside the Gaming Industry  

Even if your brand is not in the gaming industry, it doesn’t mean you cannot collaborate with gaming influencers. Brands outside of the gaming industry are also entering the space and appealing to gamers. 

Among other food brands marketing to gamers, Pringles US recently collaborated with @icabenitez, demonstrating this perfect pairing with a video game on screen, and a bowl of pringles right beside. Jordans Cereal Australia also has a perfect way for gamers to start the day like @instainspiredliving, with their oat and barley clusters. Clearly, video games and snacks have a tasty relationship

And when you think this cannot get any different, Pataday’s eye allergy itch relief also targets gamers who are looking at their screens for long periods of time in their collaboration with @joesdaily. Fast fashion retailer Primark has also joined the game with their range of apparel featuring gaming like Minecraft and PS4, engaging parenting influencer @pinkpeonyhome and her kid. 

As the implications of COVID-19 continue to unfurl, consumers will continue to be encouraged to keep their distance from others and stay indoors. Existing gamers will spend more time playing, but new players have also started to dip their toes in the gaming waters. Gaming influencers open the doors for gaming and non-gaming brands alike to reach their target audience. Brands now have a unique opportunity to tap on influencer marketing and connect with millions of millennials in a genuine way. 

 

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