Posts tagged "Influencer"

TOP 10 PARENT MACRO-INFLUENCERS IN SOUTHEAST ASIA

January 5, 2021 Posted by Influencer discovery 0 thoughts on “TOP 10 PARENT MACRO-INFLUENCERS IN SOUTHEAST ASIA”

Being a parent in today’s world is tough. The closure of schools due to Covid-19 has exerted more pressure for parents to keep their children safe during the health crisis and provide additional support for learning at home. Parent influencers have also received more attention than ever as social media users seek advice on nourishing and taking care of their families. 

Previously, we curated a list of top parent micro-influencers for brands to work with in Southeast Asia. This time, let’s check out who are the Top 10 parent macro-influencers in this region to find the best fit for your next influencer marketing campaign!

Top Mom Macro-Influencers

1. Gita VBPR

Gita is among the top parent macro-influencers with high engagement rates on Instagram. Having an incredible engagement rate of nearly 7%, her secret lies in creating authentic content. She regularly shares her honest experience of having children, parenting advice as well as uplifting content for parents. If you’re searching for an authentic, engaging influencer to promote your product, Gita should be at the top of your list!

You can also find Gita on her Youtube channel with more than 2M subscribers.

2. Kryz

@kryzzzie is a Filippino parent influencer worth your attention. Her Instagram feed is aesthetically pleasing with beautiful photos of her family. She has a long record of partnering with major beauty & fashion brands such as @revolve, @lauramercier, @melissaphilippines and @kiehlsphilippines. Providing a consistent aesthetic look in her Instagram feed, @kryzzzie has earned a high engagement rate of more than 5% and over 900k followers, with a large follower base in Southeast Asia. 

3. Andi Manzano Reyes

Another inspiring parent influencer and wellness expert in Southeast Asia is @andimanzano! Being a mom of 2 lovely daughters, her content covers a wide range of topics including outdoor activities, advice for parents and funny moments with her children. She also manages Instagram accounts for her daughters (@ameliamanzanoreyes and @oliviamreyes) where she shares their adorable photos: You can watch more about her parenting journey on her Youtube channel.

4. Natasya

@natasyanazreen is among the most popular macro-influencers in Malaysia. Being the founder of @wanite.hijab, Natasya regularly features her fashion brand and posts about lifestyle on top of her life as a mother. According to our Instagram influencer analytics, Natasya has a high engagement rate of 4.66% with over 600k followers mainly based in Malaysia. 

5. Debbie

Fashion and beauty influencer @debbwie actively showcases her life as a mom. Her Instagram is a mix of heartwarming family moments and her amazing outfits. As a macro-influencer, @debbwie has an impressive engagement of more than 9% with a diverse audience from Southeast Asia countries. If you’re finding a cool mom to bring a new breeze to your parental content, @debbwie should be on your list!

6. Dani Barretto-Panlilio

Mom to a lovely daughter, @danibarretto loves to share her parenting experience, take care of her kid and cook for her family. When she is not posting about her family, she shares her healthy home-made dishes and delicious recipes. You can also find her on her Youtube channel with more than 200k subscribers.

Inspiring Dad Influencers

7. Hassan

Besides mummy influencers, daddy influencers are also gaining traction. Our Instagram influencer analytics ranks @hassanalaydrus in the top parent macro-influencers with the highest engagement rates! Scrolling down his Instagram feed, your heart will melt as you see the happy father-daughter moments he shares. With a highly engaged follower community and an engagement rate of nearly 12%, Hassan is definitely someone you can count on for a successful influencer campaign!

8. JianHao Tan

Jianhao is an influential Instagram influencer and Youtuber in Singapore. While Jianhao curates a variety of content on YouTube, he mainly shares about his daughter and family life on Instagram. He has a high engagement rate of more than 5%, with over 640k followers concentrated in Malaysia and Singapore. His wife is also a popular parent influencer in Singapore: @debbwie!

9. @aprilianoyudha

Yudha is an engaging parent Youtuber and macro-influencer on Instagram. His Instagram is filled with entertaining videos about parenthood and family life. What’s a better way to engage the audience than producing captivating video content? You can head over to his Youtube channel to find out more about his ongoing web series and how you can collaborate with him to create a fascinating influencer marketing campaign!

10. Andrew

As mentioned in our previous blog about parent influencers, @andrew.white._ is a famous daddy influencer and self-proclaimed fitness addict in Indonesia. He provides a consistent aesthetic look in his Instagram feed with stunning photos of his family engaged in different outdoor activities. He also has a high engagement rate of 2.64% with over 700k followers concentrated in Indonesia

Not every influencer is a good fit for your brand. After considering their true reach and engagement, the next thing you want to know is if their audience’s demographic matches your target customers. Read on to find out how Affable Influencer Discovery Tool can help you find the right influencers or request a demo on our website. 

 

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Choosing The Best Social Media Channels For Your Campaigns (P2)

November 25, 2020 Posted by Influencer Marketing 0 thoughts on “Choosing The Best Social Media Channels For Your Campaigns (P2)”

In the previous article, we walked through 3 social media channels including LinkedIn, Youtube, Twitter and found out how to leverage these channels to benefit your influencer marketing campaigns. This time, let’s continue our journey to analyze some of the biggest social networking sites and discover the recipe for success!

INSTAGRAM

According to a 2019 survey by Mediakix, 89% of marketers found Instagram to be the most strategically important social channel for influencer marketing. With more than two-third of Instagram users aged younger than 34 years old, Instagram positions itself to be a valuable marketing platform for brands looking to reach young audiences on social media!  

When hearing about influencer marketing on Instagram, most people will immediately think about young, beautiful influencers uploading visually-stunning pictures featuring the endorsed products, and that’s all! However, Instagram influencer marketing is much more than that. If not done right, influencer campaigns can create a lot of controversies, sometimes causing more damage than good. In general, there are 6 types of influencer campaigns for brands to consider, with different approaches and outcomes. Depending on the campaign’s objectives, brands can choose one that is most likely to bring the best result for them. These campaigns include:

  • Affiliate Marketing
  • Giveaway
  • Sponsored post
  • Long-term influencer campaigns
  • Instagram takeover
  • Event activation

In terms of sectors, Beauty, Fashion, Travel, Fitness are top industries that partner with Instagram influencers, yet almost any industry can leverage Instagram influencer marketing, including tech brands. However, If you are a B2B company, LinkedIn would be a more suitable platform to enhance brand awareness and build trust among industry experts and professionals. 

Over the last few years, Instagram has made frequent updates and added more features to strengthen its leading position. The introduction of its latest feature, Instagram Reels, has provided an alternative content type for brands to engage with audiences in a more relatable and genuine way. Some brands which have jumped onto the bandwagon include @louisvuitton, @balmain, together with influencers @junesixtyfive and @wonguy974. The launch of Instagram Reels amidst an impending TikTok ban pushed thousands of creators to jump ship. If you’re still cautious to test the waters, read our blog to find out more about how to run successful campaigns with IG Reels.

PINTEREST

Pinterest, perhaps even more than Instagram, is home to some of the most beautiful imagery on the internet. Including Pinterest in your overall marketing strategy can help brands utilize the beautiful content they have already invested in and extend their reach to audiences on other social media channels.  

An important factor to consider before capitalizing on Pinterest is of course the user demographic. 76% of global Pinterest users are female, and most of them use the platform to search for foods and drinks, style and beauty. If your brand is outside these categories, you might want to consider carefully before joining the game. In terms of geographic reach, the U.S. is the largest market for Pinterest with more than 90 million users, with most users aged between 21 to 39 years old. Promoting on Pinterest allows brands to tap into a valuable market as they make the majority of buying decisions in the US household and control more than 50% of the wealth in the US!

However, there are not many brands running influencer marketing campaigns on Pinterest as most people believe that Pinterest is just a platform to reward nice photos. Yet, the reality is: Most people use Pinterest to look for ideas and inspiration and to help guide them to make their decisions. According to Pinterest statistics, 77% of weekly Pinners have discovered a new brand or product on Pinterest, and 83% of weekly pinners buy something based on Pins they see from brands, making Pinterest an ideal platform to build brand awareness and drive great conversions.

To stand out in a virtual realm where anyone is showing their best pictures, leveraging video content is the best way to grab the audience’s attention. With the recent rise of TikTok, there is an increase in the number of video content on Pinterest as well as TikTok influencers. Hence, we recommend brands to partner with TikTok influencers who have huge followers on Pinterest (or vice versa) and maximize your video content by promoting it on both platforms.  

One of the smartest and most successful influencer campaigns on Pinterest is the Halloween campaign by Sephora. Leveraging the power of user-generated content on Pinterest, Sephora created Sephora’s Beauty Board in which followers could pin their best Halloween makeup look. All users need to do is to upload their Halloween image using hashtag #Halloween and #SephoraSelfie to stand a chance to be featured by this global beauty brand. The campaign generated a buzz in the fashion community, with Pinterest influencers and normal users pinning thousands of images on the board. After the campaign, the board instantly got close to 430,000 followers! 

 

With the increasing users and impressive engagement rate, Pinterest is a promising marketing channel for brands. To better help brands make the most out of the platform, check out Pinterest’s 2020 advertising guide explaining all the features to help brands run effective marketing campaigns. 

FACEBOOK

With over 2.7 billion monthly users worldwide, Facebook is currently the biggest social network worldwide. According to Statista, India is the largest Facebook’s marketplace with 290 million audiences, followed by 190 million from the US. In the Southeast Asia region, Indonesia, the Philippines, Vietnam and Thailand are the countries having the highest number of Facebook users. 

In general, Facebook is a popular platform across different age groups. As of July 2020, most Facebook users were between the ages of 25 and 34 years. Although young adults were the most popular users on Facebook, the use of Facebook among older generations is seeing an increase. In 2019, users born in 1945 or earlier (the Silent generation) grew from 21% in 2012 to nearly 40% in 2019. While there is just a slight increase in the number of millennials and boomers, the use of Facebook among Gen X saw a decline. This shows the adoption of Facebook use in older adults and the early signs that young users are being shifted to other social media channels.

We do not talk much about influencer marketing on Facebook as much as we talk about Instagram, but there are a lot of ways for brands to launch influencer marketing campaigns on Facebook. Check out some of the ideas for your next Facebook influencer campaign:

Cross-Promotions

Most influencers are active on more than one platform, so it is common to have the influencers feature your product on Facebook and other social media channels such as Instagram, TikTok, Pinterest. This helps you increase your reach and enhance your online presence at many touchpoints as possible. 

As  45% of internet users spend more than an hour watching Facebook or YouTube videos per week, it makes sense to partner with TikTok influencers and promotes your videos on both Facebook and TikTok. 

Giveaway/Contest

Having a giveaway or contest is the best way to build conversations around your brand, engage with the audience and drive Facebook users to your site. With this type of campaign, just ensure that you provide an appealing prize in your campaign, otherwise, people will not be interested in joining your contest.

Facebook Stories

Like their Instagram counterpart, Facebook Story is an engaging way for influencers to give your product a shoutout. Besides various filters and effects to delight your customers with good visual content, brands can also add custom links or CTA buttons to optimize the usage of Facebook Stories by driving traffic to their page. 

Facebook Live

In April 2016, Facebook launched its Live feature allowing brands to engage directly with online customers via live-stream videos. Its aim is to stay competitive with Youtube and catch up with the user’s demand for interactive content. Facebook Live is an effective tool for brands to grow their audience and connect with their followers in the most genuine way possible.

One of the most effective contents for Facebook Live is Ask Me Anything (aka AMA), in which brands invite special guests or industry experts to interact and offer live support to customers. Last May, Benefit Cosmetics invited its Chief Beauty Ambassador Annie Ford-Danielson for a 20-minute live Q&As talking about makeup tips, trends and beauty products. This is a part of their Facebook Live Series aimed to build trust, share useful content and build more leads on this platform.

 

As the biggest social media channel, Facebook is a great platform for brands to reach diverse audiences on social media. To give brands greater accessibility to run effective influencer campaigns, our latest feature Facebook campaigns allow you to shortlist influencers, contact, track multiple campaigns and export campaign content for further reports. Contact us or Request a demo to find out more about this feature. 

TIKTOK

There’s no denying that TikTok is a powerful platform to drive awareness and conversions for your business. While YouTube positions itself as the leading platform for long-form video content, TikTok conquered the short-form video market by allowing users to create engaging, addictive content. With 41 percent of TikTok users between 16 and 24 years old, TikTok provides a lot of opportunities for brands looking to expand their reach and drive viral engagement with the young generation.

As the average TikTok engagement rate surpassing Instagram, brands are finding success collaborating with TikTok influencers to create viral content. Branded hashtag challenges are one of the biggest content trends on TikTok that help brands create videos that resonate with the audience. The TikTok challenges can take almost any form, from as simple as the #DJAtHome challenge to a difficult one like #LevelUp or a challenge with a bit nostalgia like #ImJustAKid. However, creating a viral challenge on TikTok is not as easy as it looks – you can’t just come up with any idea and expect a lot of users to follow. 

Let’s take Zalora’s campaign as an example. To drive awareness and new shoppers to their fashion festival in 2019, this brand come up with a 6-day hashtag challenge #Zstylenow. The challenge was spread widely in the TikTok community as it was easy to follow, and participants had a chance to show off their fashion styles. Besides the creative idea and catchy music, ZALORA also used a financial incentive to trigger engagement with a giveaway of up to $200 in ZALORA products per winner!

@zaloraHow many outfit changes can you do for ##Zstylenow challenge? Can you top Jaylyn? ##sponsored♬ Getaway – CHUNNYT

@steffiloves86##zstylenow // with ##style comes confidence & with ##confidence comes style 😘 @alyssaxkht ##tiktok♬ Getaway – CHUNNYT

Just because the hashtag challenges are everywhere doesn’t mean you cannot bring it to the next level. Last year, Nike launched an impactful TikTok influencer campaign Nulla Puo Fermarci (Stop at nothing) which aimed to inspire Italian women to get into sport and tackle gender disparity in the long term. 4 Milanese influencers were chosen and trained by Nike athletes to create dance challenges made from sport moves. These videos went viral as they received more than 100M views, 540k likes, and more than 46k challenges completed in response. By spreading meaningful, inspiring messages that have real-life values, brands are more likely to get the audience on their feet and earn customer loyalty.

Just like other influencer marketing campaigns, the key step to creating successful campaigns on TikTok is to partner with the right influencers to boost your brand awareness and reach out to the right target audience. Check out how Affable can help you find the right TikTok influencers for your next influencer marketing campaign.

CONCLUSION

Each social media channel has its own unique features and user demographics. Depending on your campaign’s objectives, brands can decide to work on one best platform or multiple platforms to create high-impact influencer campaigns. If you need more help launching your influencer campaign or discover talented content creators across social media channels, go ahead and check us out at affable.ai

 

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A Guide to Influencer Marketing Campaign Rates

November 23, 2020 Posted by Influencer Marketing 0 thoughts on “A Guide to Influencer Marketing Campaign Rates”

Have you ever caught yourself wondering how much money do influencers make? Or, is your brand interested to work with influencers but you’re unsure how much an influencer marketing campaign typically costs? Let’s get your questions on influencer rates answered! 

An effective budget is part and parcel of every marketing campaign. While every company’s budget differs, it is important to justify marketing spend by looking at the return of investment of your marketing campaign (Marketing ROI). In other words, what you really want is to get more bang for your buck. The good news is – Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. As consumers rely more on influencers as a source of information, working with influencers is one of the best ways to generate high conversion rates for your brand. 

However, influencer rates are not all that transparent and brands often struggle with finding the right influencer to work with. To run a cost-effective campaign, it is important to not only find the right influencer to maximise your marketing spend but one that falls within your budget. More importantly, you’d want to make sure that you are not charged unfairly and paying above the market rate. 

Without further ado, let’s take a peek at how much influencers earn and how much influencer marketing campaigns actually cost!  

Influencer Rates

The first thing you should know is how to get the conversation started on price. Similar to traditional advertisers, most influencers have a rate card to indicate what services they offer and how much they charge.  

Influencer Rate Card

Image via Medium 

Influencer rates usually vary depending on the number of followers influencers have as well as the type of content they are expected to produce. The basic rate is $100 for every 10,000 followers worldwide and this naturally increases as we go up the influencer tiers. 

Influencer rates are also generally higher and when more time and effort is needed to create quality content, as well as the actual length of the content. Hence, while videos generate impressive results on social media, they inevitably come with a heftier price tag too. 

Influencer Rate Card

Image adapted from Klear, “The Klear Influencer Marketing Rate Card”

Niche influencers as well as influencers with high engagement rates also command more bargaining power as they have a unique and engaged community of followers. For example, influencer rates for tech and gaming influencers tend to be lower as there are fewer available influencers. 

According to Get Kobe, these are the typical influencer rates in Singapore. 

Influencer Rates in SIngapore

Package Rates  

In spite of the figures shown above, brands have to keep in mind that there is no “one size fits all” rate for influencer marketing. The beauty of influencer marketing lies in the diverse content formats and channels for brands to choose from. With the rise of multi-channel influencers, brands can also choose to promote their brand on more than one channel at the same time. Besides multiple platforms, it is also worth considering multiple types of content to create a holistic influencer marketing campaign for better engagement rates. 

Our survey with 2,851 influencers reveals that 94.5% of them offer package rates for Instagram. The most popular combination is Instagram Posts together with Stories, while some custom packages also include Instagram Videos. 

So, should brands consider package rates? Definitely!

With the rising popularity of Instagram Stories, brands that can engage consumers via Instagram Stories will stand to have additional touchpoints. Not only so, package rates are just slightly more, or even comparable to individual posts. A Singaporean lifestyle micro-influencer, with around 19k followers on her Instagram, shared her rates with Affable which includes different package options: 

IGPost: $151 – $200

IGStory: $51 – $100

IGPost + IGStory: $151 – $200

FB Post: $151 – $200

IGPost + FB Post: $151 – $200

While it may come as a surprise, the price range doesn’t alter significantly with additional services for some influencers. After all, sharing the same content on other channels just takes a simple click! Hence, brands can try to negotiate a better deal by leveraging on other channels offered by an influencer and reach a wider target audience at the same time. 

Working with the Right Influencers 

The rule of thumb according to Neoreach is that “The lower the influencer tier, the higher your marketing ROI.”

When it comes to the size of the influencer you should approach, micro-influencers are a dominant force driving influencer marketing and serve as key opinion leaders in their community. 

But nano-influencers are slowly taking over the scene. 

According to the State of Influencer Marketing 2019 report by HypeAuditor, the average Instagram engagement rate for influencers with over a million followers is 1.97%, while nano-influencers earn a surprisingly high engagement rate of 5.60%! Nano-influencers are the most popular tier of influencers and have the highest engagement rate. With a well-defined niche and real influence in their community, they are a great option to work despite lower follower counts. 

Moreover, they are also more likely to accept in-kind influencer campaigns which can help to increase your brand awareness by offering your products or services to them for free. For smaller businesses, working with nano-influencers can help to save costs and reach your target audience more effectively. 

Influencer Campaign Management with Affable.ai

Bogged down by all the details? Well, Affable.ai can help you to simplify things! Get an estimate for individual influencer rates around the world and determine your campaign’s effectiveness by knowing the earned media value. 

More importantly, we all know how important it is to work with the right influencers who can deliver results. With an AI-driven Instagram analytics platform, you can now choose the right influencers based on audience demographics, engagement rate and the percentage of fake followers. Reach out to us for a quick demo and maximize your marketing budget today! 

 

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6 Creative Influencer Marketing Campaigns To Inspire You

October 14, 2020 Posted by Influencer Marketing 0 thoughts on “6 Creative Influencer Marketing Campaigns To Inspire You”

Are you looking for inspiring ideas for your next influencer marketing campaigns? As more and more brands are leveraging the power of influencer marketing, it is increasingly difficult for brands to stand out in the online world where every business is desperate for attention. To help brands do it, we’ve rounded some of the most creative influencer campaigns to get you inspired and create your own campaigns. Let’s discover now!

Next Games & Lele Pons

Next Games, a Finland-based developer and publisher of licensed mobile games, created a buzz on social media for their partnership with famous Youtuber Lele Pons in the campaign to drive awareness for “The Walking Dead: No Man’s Land”. In the 4-minute video, Lele Pons and her friends were playing The Walking Dead when zombies suddenly came to life and wanted to attack them. Guess what? The video was a big success and garnered more than 13M views as the brand successfully engaged the audience from the beginning till the end with its creative idea and a great sense of humor!

Another example of bringing online games to real life is the Royal Chaos’s campaign. This May, the mobile card-based adventure game Royal Chaos made a big shoutout by featuring social media influencers @sylsylnoc, @ninatsf and @qinlovesmacaronsss. They swept their followers off their feet by dressing beautifully to look like characters in the game, and the engagement rates were high as followers were rewarded with a pleasant surprise. 

Interested to find out more creative influencer campaigns in the gaming industry? Hop over to our blog to discover some of the hottest content trends in the gaming industry on Instagram!   

 

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wootz! a NEW class has arrived in @royalchaosofficial! check out the ‘Musicians’, a class who has a grand vision & possess great powers with their musical instruments. . I played Royal Chaos when they started in 2018, which is a really popular game because of all those well received chinese dramas – ladies challenging their wittiness, be the last surviving one that shines. every lady in the palace want to be the dearest to the emperor even thou there are many guy characters too. . alongside this game update, there are also new costumes, storylines, features, quizzes and pets to explore. SO MUCH FANTASY! i’m now Musician Qin (琴 Zither) and not Physician Lee anymore. maybe i will aim to be the empress this time. 🤣 . no more boredom at home if you download this free game from the app store or google play. it is really fun and addictive! males can choose to play a guy character instead and see how you can manipulate and change the story. download via this link & play with me! https://cutt.ly/2yqbERJ ——————— #RoyalChaos #熹妃傳 #熹妃Q傳 #StayHomeAndPlay #MobileGaming #Gamer #GamerLife #GamePlay #GamerCommunity #GamingLifestyle #Instagame #Gaming #GamingCommunity #GamingClips #GamingLife #InstaGaming #GamingPosts #GamingBlog #GamingBlogger #GamingLove #SGGirls #SGKOL #KOLSG #SGIG #IGSG #SGLifeStyle #SGLifeStyleBlogger #SGBlogger

Bài viết do мαʏα ʜᴀᴢᴇʟ ǫɪɴ マヤ • sɪɴɢᴀᴘᴏʀᴇ (@qinlovesmacaronsss) chia sẻ vào

Toyota and Loki

Have you ever thought of partnering with pet influencers? If not, let this campaign below inspire you!

Some of the most successful brand-pet partnerships belong to Toyota’s campaign back to 2017. In the campaign to promote 4Runner – a car model designed for adventure and outdoor exploration, Toyota partnered with famous pet influencer Loki The Wolfdog. What makes Loki the perfect choice for the 4Runner is his love for travel and adventure. Loki’s Instagram account (run by its owner) is aesthetically pleasing with stunning, picturesque photos of anywhere he travels. 

Since February 2017, Toyota and Loki came into a long-term partnership and has since Loki featured the 4Runner in two sponsored posts a month. By collaborating with a lovable, famous dog, Toyota has captured social media’s attention in a unique way and engaged them into a wonderful, adventurous journey with Loki and its 4Runner.  

 

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Hop in snow bunnies, we’re going skiing. #keepitwild @toyotausa #4runner #sponsored #skiing #moondoggie

Bài viết do Loki the Wolfdog (@loki) chia sẻ vào

 

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One day I will measure my life by these moments with you. #4Runner @toyotausa #sponsored #letsgoplaces

Bài viết do Loki the Wolfdog (@loki) chia sẻ vào

Subaru and Zack King

It would be a big mistake not to mention the epic collaboration of Subaru and American internet personality Zackking. Zack King never fails to grab your attention with his videos digitally edited to look as if he is doing magic. Realizing his ability to pull off creative influencer campaigns, Subaru decided to partner with King to give their marketing a push. 

In the post promoting Subaru, Zackking did a magic trick in which he created an illusion of a three-piece cut out of a Subaru car then magically replaced it with a real one. The video was stunning and enjoyable to watch as the audiences can’t help but hitting the play button several times to see how it actually happened.

 

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When your wingmen are on point to help you impress the love of your life. #DateNight #MeetAnOwner like me and other real @Subaru_USA owners on MeetAnOwner.com #ad

Bài viết do Zach King (@zachking) chia sẻ vào

 

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Sometimes looking at life from a child’s perspective is a lot more fun! #family #home #magic

Bài viết do Zach King (@zachking) chia sẻ vào

Snapchat’s #Realfriend 

In 2019, Snapchat launched its global campaign #RealFriends that is designed to leverage the power of true friendship and promote Snapchat as the best platform for communication with your friends. To do that, they partnered with popular “quote influencers” on Instagram to feature inspirational quotes about friendship on the International Friendship Day. All the quotes were placed on a solid yellow background with the Snapchat logo at the bottom. The caption was simple yet effective enough: “Brought to you by Snapchat. #RealFriends #FriendshipQuotes.

 

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Brought to you by Snapchat. #RealFriends #FriendshipQuotes

Bài viết do Poems Porn (@poemsporn_) chia sẻ vào

 

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Brought to you by Snapchat. #RealFriends #FriendshipQuotes

Bài viết do Writer’s Pocket (@writerspocket) chia sẻ vào

 

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Brought to you by Snapchat. #RealFriends #FriendshipQuotes

Bài viết do So She Slays (@sosheslays) chia sẻ vào

What is worth noticing in the campaign was that Snapchat leveraged influencer marketing by posting on the platform of their competitor, Instagram, and successfully drove social media’s attention. To strengthen the message, Snapchat also featured 12 stories of friends coming from 12 different countries in the form of short videos which you can watch on Snapchat’s Youtube channel. With this campaign, Snapchat aims to differentiate its app from Instagram stories by shifting its focus to real friendships and intimate communication instead of oversharing it on social media.  

 

Pepsico & Walgreens

Emojis aren’t just for your text message. In summer 2016, Pepsi came up with some of the most creative influencer campaigns as they produced Pepsi bottles with more than 200 emojis on it. In its attempt to boost sales at Walgreens stores, US, Pepsi launched its viral campaign #SayItWithPepsi. In the campaign, they generated online conversations around Pepsi emojis and encouraged the millennial target audience to post about it on Instagram and Twitter. They also teamed up with a number of influencers who are story-tellers and trendsetters to create inspiring content that urges young customers to buy Pepsi Emoji bottles in order to be a part of an exciting summer experience!

 

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Thank you @Pepsi for sharing world emoji day with me. Who knew that was an actual thing? #PepsiMoji

Bài viết do Neil Patrick Harris (@nph) chia sẻ vào


The result? Pepsi’s campaign ended up with over 46M impressions, more than 50k engagements with the content and the overall mentions of Pepsi Emoji increased by 677% during the campaign including other impressive results. The campaign’s success is a great mix of user-generated content, influencer marketing and content syndication

YesStyle influencer program

Recently, YesStyle, the global retailer of Asian beauty and fashion products, has generated a buzz on social media with its genius influencer program. By becoming a YesStyle influencer, you will have a chance to receive attractive benefits such as earning commission and receiving shopping discounts. To boost awareness for the program, this brand also created @yesstyleinfluencers where they regularly update the latest campaigns and promotions for their influencers. 

According to our Instagram influencer analytics, since YesStyle announced its influencer program (end of Jan 2020), there were more than 4000 organic IG posts created by customers all over the world, together with a huge number of Youtube unboxing videos and giveaways. In October 2020, the brand launched several influencer campaigns such as the “Free Products To Review” and “Halloween Giveaways”. This resulted in their advent calendar and influencer search terms growing by more than 5000%! 

It’s also worth mentioning their rewarding conditions. When the followers shop through the reward link, influencers will earn a higher commission rate compared to using the influencer’s codes. This small but important detail is a great contributor to drive traffic to the website and improve SEO performance! 

YesStyle influencer program is a great combination of influencer marketing and user-generated content. By giving influencers good incentives to feature the products, the brand was able to generate a huge number of organic content and tap into the influencer’s follower communities at the same time.

Bonus: Puma and Péle

In the World Cup Mexico 1970, before the quarter-final match between Brazil and Peru kicked off, Pelé walked out straight into the middle of the field and asked the referee for time so he could tie his shoes. The cameras pulled focus on Pele and millions of people around the globe realized that Pelé, the greatest athlete at that time, was wearing Puma boots!

It is rumored that Pelé was offered $25.000 to feature Puma in the match, although there is still no evidence. Regardless of that, many people deem this action as one of the first and most creative influencer campaigns ever!

 

 

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Influencer Marketing Trends in India, Q3 2020

October 10, 2020 Posted by Influencer Marketing 0 thoughts on “Influencer Marketing Trends in India, Q3 2020”

The most engaging influencers

 

Xem bài viết này trên Instagram

 

Next stop: India! Beauty and fashion influencer @thepunjabichick was the most engaging influencer on social media in India in the last 3 months. The secret for such a high engagement rate lies in her beautiful, aesthetics pictures featuring lifestyle, beauty and fashion content. She has a considerable engagement rate (7%) with her audience mainly based in India. If your brand is seeking to partner with engaging beauty and fashion influencers in India, this girl should definitely be on your list! <3 @Bikewithgirl is another Indian influencer who attained a high engagement rate on social media. While @thepunjabichick wins over her audience with her charming beauty, @bikewithgirl impresses Instagrammers with a bold look when riding motorcycles. As a macro-influencer with more than 260k followers, she has an impressive engagement rate of 7.17% and a long record of partnering with big-name brands such as Triumph Motorcycle India, Oppo India, Olay India. -> For the full report of influencer marketing trends in India, click the LINK IN BIO . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #socialmediainfluencer #instagraminfluencer #microinfluencers #lifestyle #instagramanalytics

Bài viết do Affable (@affable.ai) chia sẻ vào

Beauty and fashion influencer @thepunjabichick was the most engaging influencer on social media in the last 3 months. The secret for such a high engagement rate lies in her beautiful, aesthetics pictures featuring lifestyle, beauty and fashion content. According to our Affable.ai’s Instagram influencer analytics, @thepunjabichick has a considerable engagement rate (7%) with her audience mainly based in India. If your brand is seeking to partner with engaging beauty and fashion influencers in India, this girl should definitely be on your list.  

@bikewithgirl is another female influencer who attained a high engagement rate on social media last September. While @thepunjabichick wins over her audience with her charming beauty, @bikewithgirl impresses Instagrammers with a bold look when riding motorcycles. As a macro-influencer with more than 260k followers, she has an impressive engagement rate of 7.17% and a long record of partnering with big-name brands such as Triumph Motorcycle India, Oppo India, BMW India, Olay India, and Dove.

 

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We’ve crossed 25k+ views on the @indiatriumph Tiger 900 GT video in 4days, on YT😍😍! See Link In Bio 📺 What was your fav part of the video? Tell me down here ⬇️ . . Massive props to @vikasbalram for putting together such a beautiful film and @sheldon.martis for making sure we never ran outta anything, even biskies for the doggos 🐶 #Tiger900Gt #Tiger900 #TriumphTiger900 #tiger900rallypro #revbomb #TigerXRX #bigbikes #xcx #triumph #tiger1200 #triumphtiger #tiger1200XCx #adventuretime #advtourer #offroad #ChicksOnBikes #bikergirl #WomenOnmotorcycles #bigbikes#rally #adventure #bike #bikewithgirl #bikerchick #motorhead #bike #motorcycle #bikes #biker #travel #bikelife #wanderlust

Bài viết do Priyanka Kochhar (@bikewithgirl) chia sẻ vào

The most active brand on social media

With more than 140 sponsored influencers posts, Loreal Paris was the most active brand on social media in Q3 2020 in India. The beauty giant partnered with a huge number of Indian influencers to spread the word for a wide range of products such as Infallible Foundation, EX Oil Serum and Crystal Microessence. In their #DontStopMeNow campaign, Loreal Paris leveraged a classic yet effective strategy to demonstrate the effectiveness of their products. The photos use a “Before-After” comparison, showcasing a big difference before and after using Loreal Paris’ foundation. 

Hop over to our previous blog find out 6 ways your brand can collaborate with beauty and fashion influencers! 

Samsung India was also among the most active brands on social media with more than 120 sponsored posts. Last July, Samsung India released Samsung Galaxy M31s – a new add on to the Galaxy M31 series. The highlight of this all-new model is the Single Take feature which allows users to get up to 10 photos and videos with just 1 take! To make a shoutout for this feature, the brand partnered with influencers in different tiers to create the #MonsterShot campaign, sharing their favorite “monster” output!

The most trending hashtags

In terms of hashtags, #Vocalforlocal and #Vocalforlocalindia were the 2 most trending hashtags in India in Q3 2020. So what do these hashtags stand for? 

In his delivery of the seventh consecutive Independence Day speech, Prime Minister Narendra Modi emphasized the need to use and promote local products. “The mindset of free India should be ‘vocal for local’. We should appreciate our local products, if we don’t do this then our products will not get the opportunity to do better and will not get encouraged”, he stated. Hence, in support, Indian influencers have started adopting the hashtag #Vocalforlocal and #Vocalforlocalindia to show their appreciation for local brands.

 

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Get freedom from cables dangling on your face with these super cool harmonics twins mini Bluetooth earbuds from @portronics.india •Best HD TWS Stereo Music •Latest Bluetooth 5.0 •Active-Smart Case •Distortion Free Sound •Pocket-Friendly Size •One step pairing •Voice assistant •Music time- Around 3 hrs •Charging time- Around 1.5 hrs •Case battery- 320mAh • Dimensions- 52*35*26.4 mm . . . . . . #thegauravsharmaa #gauravsharma #influencer #fashioninfluencer #indianfashioninfluencer #blogger #fashionblogger #stylewithgaurav #model #malemodel #fashionmodel #earbuds #feelthebeat #portronics #portronicsindia #quarantinediaries #vocalforlocal #stayhomesavelives #musiclover #techworld #wirelessearbuds #coolgadgets

Bài viết do G A U R A V S H A R M A (@thegauravsharmaa) chia sẻ vào

 

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Successful eCommerce Influencer Marketing Campaigns

September 14, 2020 Posted by Uncategorized 0 thoughts on “Successful eCommerce Influencer Marketing Campaigns”

2020 is a flourishing time for the eCommerce industry. The outbreak of Covid-19 in the beginning of 2020 has shifted consumer buying behaviour from offline to online shopping and accelerated the growth of the eCommerce industry. With more and more businesses joining this attractive market, brands need a powerful marketing strategy to differentiate themselves from the rest, build loyal customer relationships and drive sales and traffic for their sites.

It’s no secret that Influencer marketing is a powerful marketing strategy to help brands obtain valuable leads. There are various advantages when brands partner with social media influencers, including the ability to capture attention and build trust among their followers. In fact, a lot of eCommerce players have made significant investments in influencer marketing to expand their reach to online customers and establish dominance in this highly competitive market. 

In this article, let’s take a look into successful influencer marketing campaigns in the eCommerce industry and find out what are some takeaways! 

Shopee

Since its launch in 2015, Shopee has grown into one of Southeast Asia’s leading e-commerce platforms. 

This year, the platform kickstarted the year-end shopping season with its 9.9 Super Shopping Day. Alongside with a massive line up of deals and promotions, Shopee’s localized influencer marketing strategy achieved considerable success in capturing the preferences of each market country.

For the Singapore market, Shopee Singapore partnered with a huge number of local influencers in different tiers to expand their presence and reach on social media. The brand also announced its partnership with cultural icon Phua Chu Kang – its first brand ambassador for Singapore. This decision marks another milestone for the platform as it continues to build on a hyper-localized approach.

To deepen its engagement with local audiences, Shopee Singapore also partnered with SGAG to spread awareness about a variety of deals and promotions for 9.9 Super Shopping Day.

The 9.9 Super Shopping Day was also a major success in the Philippines. Alongside with more than 100 influencer posts on Instagram from the 1st to 11th September, Shopee Philippines attracted huge engagement from redirecting followers on social media to their app. Special highlights include a countdown and live streaming marathon with local celebrities to celebrate the Super Shopping Day. The number of hours spent watching Shopee Live streams increased 3 times from an average day, with 2.5 times more items purchased during live streams. 

At the same time, Shopee Vietnam partnered with famous Vietnamese singers to perform at the countdown party which is shown exclusively on Shopee Live. By focusing their marketing efforts on celebrity endorsement, Shopee was also able to reach a much larger audience in Vietnam.

 

Xem bài viết này trên Instagram

 

🔥 Binz và những nghệ sỹ hàng đầu đã sẵn sàng! Còn bạn thì sao? . ✨ Ngoài những khoảnh khắc giải trí đỉnh cao, 9.9 Show – Săn Quà Cả Năm còn dành tặng người dùng cơ hội săn quà hot nhất từ trước đến nay: . 🎟️ Nhanh tay để nhận ngay các gói sử dụng sản phẩm/dịch vụ miễn phí trong vòng 1 năm từ các thương hiệu nổi tiếng 🎟️ Cơ hội sở hữu SamSung Galaxy Note20 Ultra duy nhất ngày 9.9 🎟️ Nhận ngay hàng ngàn voucher 99k vào ngày 8.9 và 9.9 🎟️ Xu thưởng được nhân 3 toàn bộ các livestream #ShopeeVN99 . > Và rất nhiều ưu đãi khác. Xem ngay để không bỏ lỡ: https://shopee.vn/ShopeeLive-99-Show . #ShopeeLive99Show —————————– 9️⃣.9️⃣ NGÀY SIÊU MUA SẮM – Từ ngày 19.8 đến 12.9 👉 https://shopee.vn/9-9-ngay-sieu-mua-sam . ☀️ Săn mã freeship cho đơn từ 0Đ 9h & 21h mỗi ngày ☀️ Bộ sưu tập deal hot chỉ 9K ☀️ Săn voucher hoàn xu 99K . #ShopeeVN99 #ShopeeNgaySieuMuaSam . —————————– #Shopeevn #Onlineshopping #Shopee #Shopping #muasam #promotion #sale #freeship #2020 #love #instagood #instadaily #tbt #photooftheday

Bài viết do Shopee Vietnam (@shopee_vn) chia sẻ vào

Takeaway: With the localized marketing campaigns, Shopee was able to engage their local customers and achieved considerable success in their target market. Taking time to learn about your target market and customizing your campaigns is a powerful tactic your platform targets different markets with distinctive needs and purchasing behaviors. 

Tokopedia

It is not surprising that Indonesia is a hot market for eCommerce players as the industry is expected to reach an impressive compound annual growth rate of 34.6 percent by 2021, driven by the use of the internet and a growth in GDP (Gross domestic product). With several big players in the country such as Shopee, Lazada, Bukalapak, Tokopedia found its own way to get their brand noticed.

Unlike many eCommerce players that run their influencer marketing campaigns all year round, Tokopedia’s strategy is to push their marketing effort at the most suitable time. With the outbreak of Covid-19, early 2020 witnessed a surge in online shopping in Indonesia due to social distancing. From March 2020, Tokopedia launched its influencer marketing at scale in a bid of dominating social media in Indonesia in this special period. They partnered with hundreds of Indonesian influencers to promote their platform and spread the word for a variety of promotions such as free shipping, flash sales and cashback to urge customers to shop on their website.

 

According to our Influencer Marketing Report, Tokopedia was among the most active brands on social media in Indonesia in the first half of 2020. Their hashtags #tokopediabebasongkir (Meaning: Tokopedia free shipping) and #friendsofTokopedia were among the top trending hashtags in Indonesia in 2020. While other players such as Lazada and Shopee also pulled off their marketing campaigns during these times, Tokopedia managed to gain the most attention with their influencer marketing campaigns. 

Takeaway: Tokopedia’s campaign is a good example of choosing the right time to launch their campaign. For startups or small businesses that have limited marketing budgets, it is important to determine the right timing to push your marketing effort so as to stand out against competitors in a crowded market.  

 

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Let’s check out our latest report about influencer trends that happened in Indonesia last month! 1. @tokopedia , one of the largest Indonesian online marketplaces, is the most active brand on social media in Indonesia in March 2020. This brand partnered with a number of local influencers to spread the word for a variety of products and their promotion of free postage to facilitate online shopping in the period of self-isolation. 2. With the outbreak of #Covid19, everybody is encouraged to stay at home as part of the global effort to prevent the virus from spreading. This explains why #dirumahaja (meaning “stay at home”) is the most trending hashtag in Indonesia last month. Next comes #tokopediabebasongkir (meaning “tokopedia free shipping”), and #hypermartxberitasatu , a hashtag used by @hypermart_id , a retail chain in Indonesia, to promote for their items. 3. @fiersabesari and @ofarguchi are the top influencers with the highest engagement in Indonesia last month! With his recent song about embracing and helping other people, Fiersa Besari has captured social media’s attention and received great compliments from his fans. Ofar Guchi came in second with his engaging post promoting for the men supply brand @leaveittosmith . . . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #socialmediainfluencer #instagraminfluencer #microinfluencers #lifestyle #instagramanalytics

Bài viết do Affable (@affable.ai) chia sẻ vào

Tiki

With 35.4 million online shoppers and the growth rate of 30% year-on-year, Vietnam is another attractive eCommerce market in Southeast Asia. Among many influencer marketing campaigns launched by local and foreign players, Tiki, a strong Vietnamese-owned eCommerce platform, managed to stay ahead of the curve with its unique influencer marketing campaign.

Starting from May 2019, Tiki officially launched its campaign “Tiki Di Cung Sao Viet” (Meaning: Tiki with Vietnamese artists). With the purpose of increasing brand awareness via Youtube and reaching out to Millennials and Gen Z consumers, the campaign banked heavily on sponsoring more than 50 music videos produced by popular Vietnamese singers. All the videos have Tiki’s logo in the beginning and scene of Tiki staff delivering a blue gift box to customers. Among the music videos they sponsored, there were 37 videos on Top Youtube Trending and 16 music videos on Top 1 Youtube Trending!

Within a year, Tiki’s blue gift boxes and its brand name appeared in more than 2 billion times, reaching 300-400 million users. According to Tiki’s representative, this campaign is 20 times more effective compared to other regular forms of advertising on this platform. The success of the campaign helped Tiki’s average access reach over 33 million, ranking 2nd nationwide after Shopee in the second quarter of 2019.

 

Takeaway: One of the factors contributing to this campaign’s success is the right choice of social media platform. According to Vietnam Internet Statistics 2019, Youtube was the most active social network in Vietnam in 2019, followed by Facebook and Instagram. While the foreign players such as Shopee and Lazada focus their promotion efforts on Facebook and Instagram, Tiki made the right choice by leveraging Youtube as their main marketing channel. 

Another lesson we can learn from “Tiki Di Cung Sao Viet” is the hidden message behind their campaign. By sponsoring to help Vietnamese artists create high-quality music videos, Tiki claimed its position as a Vietnamese platform in the local eCommerce market. They care about the community and are willing to take action to support its local culture and values.

Zalora

Zalora is a fashion eCommerce platform that has a strong presence in the eCommerce industry in the Southeast Asia market. Part of their marketing success lies in their innovative and dynamic marketing campaigns that successfully engage with young audiences. A typical example of such a strategy is their TikTok Hashtag Challenge to drive awareness and new shoppers during their fashion festival held in Singapore in 2019.

In September 2019, Zalora ran a 6-day hashtag challenge called #Zstylenow. The challenge invited TikTok users to make a “Z” signal with their hands, which would trigger the guise of an instant outfit change. The challenge was spread widely in the TikTok community as it is easy to follow and participants had a chance to show off their fashion styles. The campaign also involved the participation of many hot TikTok influencers such as bunnyleehyorin, jaylyn_shuting. According to TikTok’s report, the challenge garnered over 990k views, 1.1K+ user-generated videos and 19.75% brand takeover CTR.

@zaloraHow many outfit changes can you do for ##Zstylenow challenge? Can you top Jaylyn? ##sponsored♬ Getaway – CHUNNYT

@karboen##zstylenow ##ZALORAFashionFestival @tiktoksg @zalora 🇸🇬❤️ join and win 200$ worth zalora!♬ Getaway – CHUNNYT

 

Besides driving many app installs and new shoppers, the #Zstylenow challenge succeeded in attracting a lot of people to visit “ZALORA Fashion Festival” and to share the event on TikTok.

Takeaway: Trendjacking is the recipe behind Zalora’s successful campaign. Back in 2019, when there were not many brands in Southeast Asia paying attention to TikTok, Zalora was among the first brands to adopt the TikTok Hashtag Challenge. The ability to spot and quickly adapt to new trends has helped Zalora become a popular eCommerce platform, especially among young consumers. It is important for brands to anticipate and quickly respond to new trends in order to engage and generate conversations with online audiences. 

As Instagram has recently released its newest feature, IG reels, check out How Is It Different From TikTok and How Brands Can Run Successful Campaigns with It.

Bonus: Taobao Live

One of the most effective ways to enhance a customer’s shopping experience is live-streaming. While most of the live-streaming platforms these days focus on game and entertainment, the integration of eCommerce and livestream has already become a hit in China a few years ago.

In 2016, Alibaba officially launched its eCommerce live-streaming channel Taobao Live. In the next 3 years, Taobao Live became a hit with a rapid increase in the number of users and revenue. According to Taobao’s representative, in 2019, there were 60,000 live-stream shows hosted daily by Taobao influencers or Taobao shop owners. One of the hottest influencer partnerships ever seen on Taobao Live is the collaboration between Viya Huang and Kim Kardashian.  

Last year, American media personality Kim Kardashian partnered with Viya Huang, Chinese’s top Taobao live-streamer, to introduce her beauty brand KKW Fragrance to the Chinese market. All 15,000 bottles were sold out within minutes of live streaming, according to the Alibaba report. 

 

In the future, live-streaming will continue thriving in China with the entry of new platforms such as Red Live-streaming, Kuaishou (Kwai), the second hottest video app in China, and WeChat. 

At the moment, Amazon has decided to enter the live streaming space with the launch of Amazon Live as live streaming is an effective way of enhancing online shopping experience. Facebook is also currently trialing its new feature, Facebook Marketplace Community, which enables merchants to sell items on a live-stream. With that in mind, live commerce is definitely an emerging trend we can expect to change the landscape of the world’s retail industry in the future.

 

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Leverage Your Influencer Campaigns With Fitness Influencers

August 18, 2020 Posted by Influencer Marketing 0 thoughts on “Leverage Your Influencer Campaigns With Fitness Influencers”

In the last few months, Instagram has exploded with engaging home fitness workouts created by Instagram fitness influencers. Workout videos, especially on Instagram Live, has become an ideal way for fitness influencers to keep their audience engaged while practicing social distancing.  

As health becomes the top priority on consumers’ minds, fitness influencers have been gaining massive followings during the pandemic. Hence, now’s the golden opportunity for brands to work with fitness influencers and increase brand awareness to potential customers. 

In the previous article, we discovered the Top Trending Fitness Micro-influencers in Southeast Asia, but in what ways brands can work with them to leverage their influencer campaign, let’s find out now!

Hosting Live Workout Sessions

Last May in the Philippines, Nike launched a Community Workout series, partnering with Filippino fitness micro-influencers @tanyamariaaguila and @monicaracestheworld to stream workout sessions on Instagram Live. 

The live streaming series was a part of their #playfortheworld campaign which encourages their customers to stay healthy and active during the stay-home period. The idea was well-received on social media, and the post featuring Nike’s workout session made Tanya and Monica the influencers with the highest engagement rate in the Philippines in May 2020!  

@Bioresg is another brand that executed a brilliant influencer marketing campaign by hosting workout sessions. They partnered with fitness macro-influencer, @roxannegan_, to provide their audience with regular home workouts. In the post featuring @Bioresg, Roxanne emphasized the importance of using sunscreen Biore UV Athlizm to protect our skin against UV rays, even when she is practicing indoors. 

Leveraging Video Content 

With video content being the spotlight on social media, producing engaging videos is the key to attract Millenials and Gen Z consumers.

You may know #movemoreathome, a campaign that has gone viral recently launched by @rexonathailand. With the aim of inspiring people to get up on their feet during self-quarantine, Rexona collaborated with a number of Thai influencers, including celebrities, fitness influencers and even dancers. Influencers were made to share videos of them exercising or dancing to dynamic background music. By partnering with Tiktok influencers too, the campaign quickly became a hit and received high engagement rates, especially among younger audiences.  

But, fitness workouts are not the only way to have fun with video content. Recently, Thai fitness influencers @thisisbebe, who is a famous pilates performer, amazed her followers with a video featuring @slimmadrink. Instead of showcasing her graceful pilates moves as usual, the opening of her video was made up of energetic dance movies which were totally unexpected. This dancing part came as a surprise for her followers, rewarding her with a whopping 170k views!     

Another example of how we can be creative with video content is from student-athlete @kerstinong. In her video post promoting @underarmoursg, she challenged herself with single-leg hops over up to 7 shoeboxes. The video quickly gained popularity and became one of the most-viewed videos on her Instagram feed.

Holding A Virtual Race  

Have you heard about “virtual race”, the latest running trend in the world?

Virtual Race is a race in which participants will run alone and connect their phones to a GPS-tracking app to measure results. Joining the virtual race, runners can avoid social gatherings, which is important to keep them safe from coronavirus, but still feel as if they’re a part of the crowd! 

Last July, as the annual Pocari Sweat Run was canceled due to coronavirus, Pocari Sweat Indonesia decided to launch the first virtual race in Indonesia, namely Pocari Sweat Run Virtual 2020. The event is scheduled to take place on August 16 at 06:00 – 08:00, Jakarta Time. To spread the word,  @pocarisportid partnered with reputed fitness influencer @melanieputria. With such an innovative virtual event, the influencer campaign immediately generated great attention on social media as well as the running community in Indonesia.

Asics Global Running Day Virtual Run is another virtual race that is worth your attention. Unlike the Pocari Sweat Run, this race aims to encourage women to run more but also to raise funds for Breast Cancer Foundations in the region, and the National Cancer Society of Malaysia. Holding a race with a good cause is a great way for brands to contribute to society in times of need and showcase what your brand stands for and your values to consumers.

 

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It was Global Running Day yesterday – did you manage to get a run in? No chance to meet up with friends to run together this year because of what’s happening, but @asicssg has an Asics Global Running Day Virtual Run that you can be part of. This virtual run aims to empower women and will be raising funds for the Singapore, Thailand and Indonesia Breast Cancer Foundations, and the National Cancer Society Malaysia. The event is open from now till Sunday, 7 June, and all you need is a GPS-tracking app like Asics Runkeeper to participate. There’s 3km, 5km and 10km – it’s free but sign up by tomorrow at web.42race.com/race/asicsgrd2020. P.S. Thanks for the new running gear, Asics! #globalrunningday #asicssg #virtualrun #getfit #lovefit #fitforlife #fitness #fitnesseveryday #instafit #igfit #activelife #runforlife #runningsg #sgrunning #instarunners #IGrunners

Bài viết do Cheryl Tay (@cheryltaysg) chia sẻ vào

Sharing Inspirational Stories

Nike’s video commercial is a perfect example of how brands can connect with their customers by sharing inspirational stories. Unlike most videos nowadays which are created only for amusing purposes, Nike’s videos are rooted in personal yet inspiring stories about the athlete’s journey to attaining success.

In 2019, Nike successfully spotlighted tennis legend, Rafael Nadal, in their commercial ad named Rally. The video is a combination of different rallies where Nadal never fails to put in relentless effort to earn each of his points in different matches. And the message at the end of the video is still stuck in viewers’ minds: “Crazy dreams take crazy effort.”

 

Beginning is another 60-second commercial ad from Nike that inspires the audience by featuring professional basketball player, LeBron James’ journey to becoming one of the greatest players in NBA history. The video showcases how he had emerged from poverty in a small and humble city in Akron. At the end of it, James expresses his hope that children in the world will not have to start with a “humble beginning” like he did.  

 

Telling stories that inspire is the recipe to an engaging marketing campaign. While not every brand will be able to reach out to legendary sports players, brands can always partner with local athletes and trending fitness influencers in the community to spread the story about determination and motivate consumers to lead a healthy lifestyle! 

 

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The World of Male Beauty Influencers

August 4, 2020 Posted by Influencer Marketing 3 thoughts on “The World of Male Beauty Influencers”

In the past, the beauty industry used to be dominated by women. However, with men becoming progressively interested in taking care of their appearance, more and more men started putting on makeup, representing a huge market opportunity for beauty brands to invest in. According to Allied Market Research, with a growing demand for men’s personal care products, this industry is predicted to hit up to $166 billion by 2022. 

As male beauty influencers have become a thing on social media, brands are taking this opportunity to scale new markets and bring something different in the crowded beauty space. In this article, let’s take a deeper look into the world of Male Beauty Influencers and how brands are collaborating with them to create influential marketing campaigns!

Beauty brands started removing gender in their marketing

MAC Cosmetics is one of the global beauty brands that promote gender-neutral products. Back in September 2019, this brand partnered with male beauty influencer @bretmanrock to promote their new Love Me Lipstick. The video immediately caught social media’s attention and became one of his most-viewed videos with more than 6M views. Last month, this brand announced its partnership with EXO member @layzhang with the aim of breaking the gender barriers in the beauty industry.

Last month, Kiehl’s partnered with several male beauty influencers in different countries to promote their new Vital Skin-Strengthening Super Serum. Reaching out to male customers, Kiehl’s picked up on the idea of men looking good and healthy in their campaign. They emphasized the serum can protect skin against skin-aging stressors and helps men maintain stronger and healthier skin.  

 

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Been trying out @kiehlssg NEW Vital Skin-Strengthening Super Serum for a full 3 weeks now, with visible results with just 1 application, Kiehl’s have officially outdone themselves again! . Fuelled with Adaptogenic Herbal Complex containing the power trio of Red Ginseng Root, Holy Basil and Schisandra Berry, each morning I wake up with brighter skin, even my outbreaks are getting lesser and I feel my skin is getting healthier and stronger. Vital Skin-Strengthening Super Serum has proven to me that strong skin is key in helping to protect skin against skin-aging stressors! . Get a free sample from any Kiehl’s outlet/counter all over Singapore to try out the magic yourself!! . Comment a “yes” below if you like me to do giveaway on the Vital Skin-Strengthening Super Serum! . #KiehlsSG #KiehlsSuperSerum #sp

Bài viết do 𝐘 ☾ ✞ 𝐀 𝐊 𝐈 𝐒 ∙ 𝐉 𝐀 𝐌 𝐄 𝐒 (@yutakis) chia sẻ vào

 

Boyish Good Looks

South Korean men are leading the world’s male beauty market. Led by K-Pop male celebrities, “boyish good looks” has become a widespread cultural trend. Chanel Beauty Korea introduced a campaign last year, #boydechanel alongside the debut of its first makeup line for men. The launch of Boy De Chanel was supported by male beauty influencer @d.hwan_92 alongside other male influencers who showcased flawless skin. 

The brand also posted a video with #BeOnlyYou, educating men on how to achieve a “Natural Look in 6 Steps”, promoting a “natural look that is still you”.

Leading with an Empowering Message 

Brands can also learn to lead with an empowering message for men who are exploring the world of makeup. Last July, Urban Decay Cosmetics held a wildly successful campaign with their #StayNaked collection with the concept of being #PrettyDifferent. Expanding the definitions of who can wear makeup, Urban Decay worked with the Fantastic Beasts star, Ezra Miller. 

Their message of not subscribing to typical beauty standards was also well-received on social media. Beauty influencer and #UDPartner, @ivanbaaaaah, also applauded the campaign for showcasing different kinds of beauty and his post received over 20k likes from inspired followers.   

 

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Urban Decay

Bài viết do Ezra Miller (@imezramiller) chia sẻ vào

 

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Let’s bloom for the summer! I’m so excited to introduce @urbandecaycosmetics new Stay Naked Weightless Liquid Foundation. Get this, it comes in 50 shades with 9 intensities, 3 mastertones and 7 undertones! Yas inclusitivity! The foundation is a beautiful medium coverage that is super flexible on the skin and also breathable, lasting up to 24 hours wear. My shade is #40NN and it blends into my skin seamlessly. It’s a natural matte finish too! I feel super honored to be part of this because I’ve always struggled with my own beauty and where I fit in, especially coming here from Malaysia. I felt like I was always oscillating between being myself or what society expects of me. I watched @urbandecaycosmetics new #staynaked campaign and I was so inspired, I loved how they showcased different kinds of beauty, so we can do it, too! #udpartner

Bài viết do IVAN LAM (@ivanbaaaaah) chia sẻ vào

Other brands are also venturing into this scene. Imagined to give a voice to all types of beauty, Givenchy introduced #MadetoDisturb featuring its Volume Disturbia mascara. Making a stunning appearance at one of the events was beauty influencer @danielzrotfl and @thegigigoode from Ru Paul’s Drag Race. Learning from these examples, brands can give a tribute to individuality and reinforce the message that beauty is being yourself!  

Bigger and Bolder Looks

Brands are also making a statement with their campaigns, with influencers coming up with bigger and bolder looks. Male beauty influencer @louiecasttro swept followers off their feet in his collaboration with @maccosmetics for a #MACHalloween look. By creating a unique skeletal look, the post garnered over 230k likes from the beauty community. Followers could also tune in to a quick makeup tutorial on his Instagram Story and recreate the look for some trick-or-treat fun.

Beyond collaborating with known makeup brands, beauty influencers have also stepped up to create their own makeup brands. Jeffree Star Cosmetics, which was started by @jeffreestar, took the industry by storm by embracing the creative freedom makeup gives and challenging gender norms. With influencer @rogermuru’s face as a canvas, beautiful strokes were added to create a visual sensation for their followers. 

Recognizing that makeup is art, brands looking to stand out from the crowd can consider collaborating with beauty influencers to deliver looks that wow. 

 

Xem bài viết này trên Instagram

 

Iced out💎 @rogermuru created this sickening look using our #BLOODLUST palette 🔮⚔️ #jeffreestarcosmetics

Bài viết do Jeffree Star Cosmetics (@jeffreestarcosmetics) chia sẻ vào

Bonus: How to engage your male audiences 

As beauty brands have started targeting male customers in their campaign, they need to embrace different marketing strategies to engage these audiences. Last year, Axe, a male grooming product brand, launched a campaign focused on self-care and pampering oneself. @comedianlilrel, together with influencers @jay and @krislondon led the #Bathsculinity movement on Instagram by sharing their enjoyable bathtime moments with Axe Body Wash. 

So what exactly is #Bathsculinity? According to Caroline Gregory, Global Brand Director at AXE, “Bathsculinity” is about showing that “pampering yourself and celebrating your individuality is beneficial and enjoyable – and certainly makes you no less of a man”. That being said, encouraging men to start taking better care of themselves is definitely an interesting angle to consider!  

In general, male beauty influencers are changing the face of the beauty community. Partnering with them not only helps brands approach new markets, but also sends an inspiring message about gender equality in this industry.  

Are you interested in creating your own influencer campaigns with some of the best male beauty influencers in your region? Discover male beauty influencers here and find out how to find the right influencers for your campaign!

 

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5 Important Lessons To Learn From Influencer Scandals in 2020

July 29, 2020 Posted by Uncategorized 0 thoughts on “5 Important Lessons To Learn From Influencer Scandals in 2020”

Social media influencers, as the name says it, have the power to influence people with their words. Hence, there are many factors for brands to consider when it comes to choosing the right influencer. Besides the basics of not buying fake followers, nowadays it is important for influencers to produce authentic content which online audiences are looking for. However, sharing their own ideas and opinions on social media is like a 2-edged sword, which can either boost their reputation or create unexpected consequences that could damage their career.

In particular, cancel culture , which refers to “removing of support for public figures in response to their objectionable behavior or opinions”, is raging. A recent study by Zeno Group of 8,000 people across eight countries found that consumers in Singapore, Malaysia and China were more likely to act against brands with such behaviour appearing strongest among Gen Zs and Millennials. 

In understanding the changing social media environment, let’s find out some of the most talked-about influencer scandals this year and the 5 important lessons to take away from it! 

1. Be careful when mentioning politics

It is not a wise idea to voice your political opinion on social media, especially when it goes against the crowd and could lead to controversies. Recent examples from @Xiaxue and Sean Buranahiran show us that influencers should be really careful when speaking up about politics.   

This July, famous Singaporean blogger and social media influencer @Xiaxue broke the internet with her Instagram story attacking female Singaporean politician Raeesah Khan. The trouble hasn’t stopped there. A few days later, a lot of her old tweets which claimed to be racist and offensive were dug up, putting her in the subject of police reports and petitions for racist content on social media. In Singapore, the hashtag #PunishXiaxue immediately became the No.1 trending topic on Twitter. Many brands that partnered with her before have also started distancing themselves from her, in response to the crisis.

Source: Independent.sg

Source: Independent.sg

 

Another example of influencer scandals comes from Sean Buranahiran – a popular social media influencer and Youtuber in Thailand. The trouble all started when Sean shared with his fans about joining a tree-planting event in Chiang Mai. He met the Deputy Prime Minister there and described that “he is kind of sweet”. Although this comment might seem unharmed, it created a backlash from the audiences who support the pro-democracy movements in Thailand. Unlike @Xiaxue, Sean did not raise any of his political views, yet in the context of Thailand being a politically divided country, it is better to be cautious when creating content related to politics.   

 

Xem bài viết này trên Instagram

 

(With the Governor of Chiang Mai, giving jobs to people who were left unemployed during the COVID-19 crisis) วันนี้ผมได้เรียนรู้จาก ท่านผู้ว่าราชการเชียงใหม่หลายอย่าง . ทำความเข้าใจเรื่องไฟป่า และปัญหาอื่นๆ ในเชียงใหม่ ในงานโครงการ ฟาร์มตัวอย่างต้านภัยโควิด-19 ที่ศูนย์อำนวยการจิตอาสา พระราชทานจัดขึ้น เพื่อช่วยเหลือประชาชนที่ตกงาน และ ให้เขาได้ลงมือทำตามแนวทางศาสตร์พระราชา ได้ทั้งความรู้ติดตัว และรายได้ในเวลาเดียวกัน . ขอบพระคุณท่าน พ.ต.อ. ปิยะพันธ์ ภัทรพงศ์สินธุ์ รองผบก.ภ.จว.เชียงใหม่ ที่เมตตาผมและทีมงานให้เข้าไปศึกษา เรียนรู้ครับ 🙂

Bài viết do Sean B. ฌอน บูรณะหิรัญ (@sean_buranahiran) chia sẻ vào

2. Racism is another sensitive topic to avoid

Besides politics, racism is another topic that influencers should be mindful of. Last May, Former Miss Universe Malaysia Samantha Katie James received a storm of anger with her Instagram stories saying black people “chose to be born as a colored person”, and claiming that “it seems like the ‘whites’ won”. Her comments were, of course, heavily criticized by the Malaysians. It even led to a petition to strip her title due to “her ignorance and lack of self and privilege awareness”. 

Source: www.prweek.com

 

Singaporean influencer Sheena Phua also got into the same trouble last year by calling the Sikh men “2 huge obstructions” as they were blocking her view at a concert. Later on, she had to apologize on social media and explained that she didn’t mean to be racist at all.

 

3. Actions can send a religious message

Religious issues can sometimes be amplified by influencers as well. Muslim social media star, Amena Khan has publicly announced her removal of the hijab, an obligatory Islamic head covering. In her video which attracted over 630k views, she said: “A couple of days ago I stopped wearing my headscarf and I feel like the incongruity of me not wearing it in my personal life and then putting it on in my videos, it didn’t feel right. It’s not good for you and it’s not good for me, for my sanity.”

Yet, she is not the only influencer taking off the hijab. Popular Muslim influencers Dina Torkia, Asya Al Faraj and Bushra Sheikh have sparked similar controversy on social media from removing their hijab. Many followers were let down by the decision of these influencers to “leave” the hijab-­wearing community while others cheered on their authenticity and courage. 

While wearing the hijab is “a deeply personal one” for Amena, there is concern about the choices her followers will make in response to her decision. With the amount of attention on influencers today, it is highly likely that decisions made by influencers can impact the community and drive social change. 

4. Pay attention to how you phrase posts

Besides avoiding sensitive topics, influencers should be mindful of the way they communicate as well. This April, a Singaporean TikTok influencer boonkikikiki uploaded a video, in which she said “If there’s something you always wanted to do [….] and by the end of circuit breaker you have not accomplished that, or even worse, you have not even started, you never lacked time! You lack discipline! Time for you to get your sh*t together, and start accomplishing your goals!”.

The post went famous, but probably not the way she planned. While some claimed that her points were valid, others felt offended and annoyed. Later on, Boonkikikiki went on to explain that she just wanted to motivate people to get their tasks done. Although she might have had a good intention, the content itself and the way she delivered it was definitely a big problem here.   

5. Be transparent with what you communicate 

After generating a backlash over his political comment as mentioned above, Sean’s critics were also raising questions over his charity activity. In particular, he was accused of misspending 875,000 baht in the fund which he had raised to help the wildfire in Chiang Mai and was the subject of the police investigation. Later on, Sean clarified his spending on social media, yet people were still not convinced and continued raising questions up to now. This whole scandal wouldn’t have happened if he had been transparent about his spending in the first place.

Remember the Daryl Yow controversy? Back in 2018, the saga with Singapore-based photography influencer plagiarising other’s work had taught many influencers about the importance of genuine content and transparency.

(Comment Translation: Where is my donation money!? Why it doesn’t go to the wildfire as you mentioned? What are you waiting for? Does all the money go to your expensive house and cars? If this is not revealed, you might have used all those donation money!)

In a world where everyone is using techniques and trickery to stand out on social media, influencers should consider honesty and transparency as their core values to build up long-lasting relationships with their audience. 

Get a free copy of our Influencer Marketing Report 2020 – South East Asia to keep updated with the latest influencer marketing trends in 2020 and predictions on influencer marketing!  

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How influencer marketing changes after Covid-19

How influencer marketing changes after Covid-19

May 2, 2020 Posted by Uncategorized 0 thoughts on “How influencer marketing changes after Covid-19”

Will influencer marketing stay the same after Covid-19 ends? Probably not.

The last few months have brought about significant changes to the landscape of influencer marketing: Many businesses have to close temporarily, travel influencers are losing their jobs; brands are finding new ways to reach out to customers. In this challenging time, some brands are effectively adapting their strategies to stay connected with their customers, creating new influencer marketing trends that can last very long after the pandemic ends.

Let’s dive into it now, and here are our predictions of influencer marketing after Covid-19!

1. Video marketing is going to thrive

Before Covid-19, video content has been predicted to be the future of influencer marketing. This prediction was secured by the rise of TikTok, a popular video-centric platform that had up to 500 million monthly active users only 3 years after its launch.

Amid Covid-19, TikTok became one of the most downloaded social media apps in Q1 2020 as the number of installs reached up to 1 billion worldwide. Given the current situation that people are staying at home more than ever, TikTok is rising as a great source of entertainment which allows users to create funny clips with creative video templates and a set of trendy music. Some brands have started including TikTok in their influencer campaign strategy as a new way to engage with their audience.  

Dettol India, a brand of cleaning supplies and disinfectant, has recently capture social media’s attention by launching TikTok #HandWashChallenge, in which they partnered with Indian TikTok influencers with millions of followers to spread the word for their campaign. The videos quickly became viral with more than 8 billion views in just 4 days. Up to now, the challenge has surpassed more than 60 billion views one month after it started off. Although there is no report that Dettol’s sales increased after launching the challenge, the brand successfully captured social media’s attention and raised awareness about their products.

Together with TikTok, live content on IGTV, Facebook and Youtube are also expected to thrive in 2020.

2. Influencer marketing and eCommerce are going hand in hand

Life under self-quarantine has brought about a big shift in consumer’s shopping behavior. As people are spending more time on the internet, they’re also buying more things online. 

In late February, RedMart, a Singapore’s leading online supermarket site, saw a great increase in online grocery as people were rushing to stock up on essentials. Now the demand is off its peak, yet it is still higher than normal. In the U.S. market, Amazon hired 100,000 new employees in March 2020 to support their warehouses and delivery network in response to the surge in demand for online purchases amid Covid-19. 

As the line between social media and E-commerce is more blurred than ever, brands are taking this opportunity to strengthen their social media presence via influencer marketing. A typical example of this collaboration is Tokopedia, one of the most popular Indonesian e-marketplace. Last month, this firm partnered with a number of Indonesian influencers to spread the word for their products as well as the promotion of free postage to facilitate online shopping in the period of self-isolation.

Liketoknow.it is another e-commerce platform that is emerging amid Covid-19. This new platform allows influencers/bloggers to make a commission from sales of products they wear in their posts. Last month in Vietnam, the website has increasingly been mentioned by a lot of influencers who had their items featured on the website.

 

3. User-generated content is the next big thing

Before Covid-19, user-generated content has already been appreciated by brands as it promotes authenticity and personalization to influencer posts, thus attracting more engagement. 

Amid Covid-19, user-generated content has proved itself to be an effective influencer campaign strategy. As a result of social distancing, people are spending more time online than ever, looking for more personal connections with others online. Understanding that need, many brands have adopted this type of content to generate more engagement from the audience.    

Additionally, since influencers not allowed to go out, their typical monotonous high-fashion photoshoot is being replaced with simple, friendly photos taking from home. With this shift in content marketing, followers are more likely to develop a sense of personal connection with their influencers, resulting in better reach and engagement with influencer’s content. 

 

4. Brands put more emphasis on conversion rate

It goes without saying that the goal of influencer marketing can vary depending on the brand’s strategy in different periods. However, with the recent outbreak of Covid-19, the uncertainty in business environments has urged marketers to look for ways to optimize their budget and maximize the benefits of influencer campaigns. With that in mind, placing great emphasis on the conversion rate seems to be an ideal influencer campaign strategy.

Recently, Ai Home, the first Malaysian smart home and full-range lifestyle gadget retailer has partnered with many influencers to spread the word for their promotion using promo codes with influencers’ names such as “Joenne”, “Chailing”. This brand also captured social media’s attention by creating #AiStayHomeChallenge, in which influencers encourage their followers to upload their pictures and tag 3 friends to join the challenge with them. By integrating different types of influencer campaigns (affiliate marketing and creator contests), Ai Home successfully built up brand awareness and was able to kept track of their sales conversion through influencer marketing. 

 

While there are lots of predictions about influencer marketing landscape after Covid-19 ends, one thing we all agree is that influencer marketing will continue thriving! With people increasingly using social media, brands that have not yet caught up on using influencer marketing now realized the benefit of being able to connect and engage with their consumers via social media influencers.

As social media influence is turning into a billion-dollar industry, Affable is one of the best influencer campaign platforms that help you choose the right influencers and measure the effectiveness of your influencer marketing campaigns. Feel free to contact us if you have any questions or experience your free trial at https://www.affable.ai! 

 

influencer marketing content has been impacted by covid 19

How influencer marketing content has been impacted by Covid-19

April 1, 2020 Posted by In The News, Influencer Marketing 0 thoughts on “How influencer marketing content has been impacted by Covid-19”

With the global outbreak of Covid-19, much of the topics taking place on social media these days have been around the impact of this fast-spreading pandemic. In response to this rapid change on social media, influencers have adapted their content in an attempt to gain more traffic and make the best of this situation.

In this article, let’s check out how influencer marketing content has been evolving amid the Covid-19!

1. Cooking tutorials instead of food review

The era of foodie reviews and fabulous pictures of 5-star restaurant dishes has been over, at least for now. With the new self-quarantine law imposed by governments around the world, everybody is staying at home and has to prepare the majority of their meals. For this reason, many food influencers have made a smart move by sharing food recipes and cooking tutorials to drive traffic to their posts.   

Filipino Chef, food influencer, Chefjayps began his series of homemade cooking tutorials in the mid of March 2020. Every day, he posts a new video showing how to make easy and simple #lockdownmeals during quarantine time. Same with Samatha Lee, a food artist who has produced more cooking tutorial videos recently and received great engagement from the audience for such change!

His series of homemade cooking tutorials has received much engagement from social media

 

Never before has Samantha Lee produced such many cooking tutorial video

Never before has Samantha Lee produced such many cooking tutorial video

 

Together with the increase in traffic for food influencers, posts related to sharing home-made food recipes or having a good time with family in the kitchen are also receiving compliments from social media.

 

2. Workout at home with Instagram fitness influencers

Doing exercises in the rise of the global health crisis is not a bad idea, right? And since all the health & fitness centers in your area are closed due to the Covid-19, there is no better way to workout than following the online instructions of professional fitness influencers!

Jordan Yeoh is among many Instagram fitness influencers and professional trainers who started their series of motivational  #quarantineworkout in the period of self-isolation. His series contains different types of workout exercises that everyone can practice at home without the support of any equipment (actually you need a bucket of water, but that’s all)!

All you need is a bucket of water, and here you go!

All you need is a bucket of water, and here you go!

 

Tinalovefitness has changed the content recently from her pictures doing workout at the gym center to workout tutorials at home

Tinalovefitness, a female Instagram fitness influencer, has recently  changed the content from pictures practicing at gymnastic center to workout tutorials at home

 

Another viral video about how to stay active and do exercise to fight against Covid-19

Another viral video about how to stay active and do exercise to fight against Covid-19

 

3. The rise of parenting influencers 

The recent closure of schools and educational institutions has led to an increase in the role of parents in nourishing and educating young children. Recently, there has been a growing number of content on social media related to homeschooling and parenting topics, in which parenting influencers frequently share their happy moments with their kids at home, while some sharing their advice to become a better stay-at-home parent. 

As there is no sign that Covid-19 can be stopped in the near future, #homeschooling is expected to be the trending topic among parenting influencers in 2020.

Aim Pintongta, a Thai influencer, shared a beautiful moment of her family baking together

Aim Pintongta, a Thai influencer, shared a beautiful moment of her family baking together

 

An influencer shared her feeling of gratitude to spend more time with her children during this time

An influencer shared her feeling of gratitude to spend more time with her children during this time

 

Malaysian influencer sharing her experience and advice for being a stay-at-home mommy!

Malaysian influencer sharing her experience and advice for being a stay-at-home mommy!

 

4. How has Covid-19 actually affected fashion influencers?

You may not notice it, but Covid-19 also made an impact on the way fashion influencers are delivering their content. They still look amazing in their beautiful sponsored outfits, yet instead of taking photos in a vibrant outdoor background, they manage to take it at home with the support of their living environment (and their images are still stunning as usual)! Let’s have a look!

Additionally, since influencers not allowed to go out, their typical monotonous high-fashion photoshoot is being replaced with simple, friendly photos taking from home. With this shift in content marketing, followers are more likely to develop a sense of personal connection with their influencers, resulting in better reach and engagement with influencer’s content. 

Sharena Delon in her picture promoting for a fashion brand, holding her babies at home is quite opposite to her normal style but still received great engagement from the audience

Sharena Delon in her picture promoting for a fashion brand, holding her babies at home was quite opposite to her normal style but still received great engagement from the audience

 

Influencers are revealing their personal lives more than ever...

Influencers are revealing their personal lives more than ever…

 

And pictures like this helped them receive more love and interaction from the audience

And pictures like this helped them receive more love and interaction from the audience

 

More than ever, social media users are spending a large amount of time online due to self-quarantine and social distancing. What we would advise influencers to do is to adjust their content strategy on social media and constantly come up with creative yet relevant ideas to make the best of the situation and stay ahead of the game.

All examples and pictures mentioned in this blog are obtained by Affable’s Content Discovery tool.

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Discover influencer trends with affable

Discover Influencer Trends by Affable’s Content Discovery

March 13, 2020 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Discover Influencer Trends by Affable’s Content Discovery”

Why Content Discovery

Understanding current influencer trends in your region is crucial as it can provide you with insights about what kind of content influencers are posting on their Instagram and also helps strategize your brand’s message. However, we often see brands struggling by relying a lot on their own knowledge or spending plenty of time and manpower on doing research to find out!

With Affable’s Content Discovery Platform, you will be given the access to our massive instagram influencer database and generate quick result within a few clicks! All you need to do is using a selection of our filters to display the influencer trends that you are looking for. Our list of criteria include:

  • Interests
  • Hashtags used
  • Influencers’ handle
  • When was the image posted
  • Affiliated brands
  • Whether the post was sponsored or not
  • Country the image was posted in

When you run the search, the results are displayed on the basis of recency, the highest number of likes and comments. 

Why Affable’s Content Discovery 

Firstly, this tool can help identify engagement triggers on Instagram – search and social listening trends – to help you strategize your brand message.

You can also use our platform to do competitive research quickly with our massive instagram influencer database. For example, type in “#DanielWellington” in the Hashtag search and plug in the Date you want to see their sponsored content for. Use the Sorting tool then to display the results in the order of the highest number of likes. There you go!

Now you can see with great ease what are the influencer trends for Daniel Wellington in a specific period and location by using our platform!

Now you can see the influencer content for Daniel Wellington in a specific period of time

We also use advanced computer vision to find content for specific interest. When you search for ‘Excercise and Fitness’ in the Interest search, our algorithms scan all images uploaded by influencers to shortlist the pictures with this interest.

Influencer trends for "exercise and fitness" interest

Influencer trends for “exercise and fitness” interest

 

Using Affable’s Content Discovery gives you the access to our massive instagram influencer database and the opportunity to generate the best result from it. So take this chance and discover influencer trends within a few clicks!

Feel free to explore Affable’s Content Discovery here: https://app.affable.ai/#/pages/content-discovery

 

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How to find the right influencers using Affable

How to find the right influencers using Affable

March 4, 2020 Posted by Influencer Marketing 0 thoughts on “How to find the right influencers using Affable”

“Where to find the right influencers for my marketing campaign?” 

“This influencer has many followers, so they must have a large audience reach!”

With the rise of influencer marketing, I am sure many brands like yours are trying to reach out to the right influencers for your marketing campaign. However, we often see brands getting stuck as they do not know where and how they should start looking. 

Now fret not, because this is the fun part. Affable is one of the best influencer platforms that help you make the right decision based on our instagram influencer analytics. Let’s dive right into it, and here are the 4 things that you can look at to pin down the right influencer! 

1. Influencer’s engagement rate and suspicious followers

Influencer’s engagement rate is the first thing you should take into account when it comes to influencer analytics. This indicator is important as it measures the level of interaction from followers for the content created by influencers. Engagement rates are calculated by: 

  Likes + comments + saved

However, due to the recent infamous ways of buying Instagram followers and automatic comments, engagement rate may not be enough to evaluate how authentic an Instagram profile could be as the number could become artificially inflated.  

Engagement rate and suspicious followers are important to identify the right influencers

Engagement rate and suspicious followers are important to identify the right influencers

 

Affable is one of the best influencer platforms that helps you determine influencer’s true reach by checking their rate of suspicious followers. Influencers with a high percentage of suspicious followers may be an indication that they are using questionable techniques to grow followers, thus might not be a good choice for your brand.

Our partners, Stylehaul and Mothercare saved up to 70% of their time planning and researching on the data for micro-influencers by using Affable.

2. Influencer’s brand affinity

You surely wouldn’t want to work with influencers who used to partner with your competitors, as this could confuse the audience about your brand, right? We can help you avoid such incidence by listing down all the brands that the influencers have worked with before. It also shows whether the post was sponsored or organic, when the image was posted and links to those posts for further reference. 

It is also important to find influencers who share the same interest with your business’s category as it can add credibility and relevance for your campaign.

Check out other reasons why brand affinity is an important instagram influencer analytics.

It can be seen that this influencer has the record of partnering with fashion brands

It can be seen that this influencer has the record of partnering with fashion brands

 

3. Audience’s demographics

Using Affable, you can discover the influencer’s audience based on their demographic information such as age range, location and gender distribution. It’s important to know your influencer’s audience demographics to ensure that they match the demographics of your target market. It keeps you from wasting time and money on marketing to those who aren’t likely to be your customers.

Audience’s demographic information is useful to help you select the right influencer

Audience’s demographic information is useful to help you select the right influencer

 

Our partner, Huawei Technologies was able to reach out to 75%  of their targeted audience – female, 20-30 in UAE by selecting the right  influencers through Affable.

 

4. Audience’s interests and brand affinity

Besides the demographic information, It is also important to work with influencers whose audiences share the same interest with your business’s category. If your category is align with the audience’s interest, your campaigns will stand a higher chance of receiving great engagement and generate better conversion rate!

If the audience’s demographics and interests match your targeted customers, you may have found the right influencer 

If the audience’s demographics and interests match your targeted customers, you may have found
the right influencer

 

Now, with these statistics, you no longer have to worry about making unsound judgments. Affable is one of the best influencer platforms which helps you enhance your decision based on trusted Instagram influencer analytics. For more information and features on Affable, you can check us out at affable.ai for a free trial!

 

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Influencer marketing roundup

Influencer Marketing 2018 Round Up South East Asia

January 9, 2019 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Influencer Marketing 2018 Round Up South East Asia”

Year 2018 has been a phenomenal year for marketers in South East Asia. Over 1.5 billion active social media users have helped South East Asia catapult ahead and become one of the most sought after markets for social media influencer marketing.
We have complied influencer marketing metrics for 8 different countries in South East Asia and packaged them into a swanky report.

Download Now

 

 

Get the full report for South East Asia RIGHT NOW!

Download Now

 

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How Affable's Brand Affinity Analytics Can Add To Your Strategy

How Affable’s Brand Affinity Analytics Can Add To Your Strategy

August 20, 2018 Posted by Influencer Marketing 0 thoughts on “How Affable’s Brand Affinity Analytics Can Add To Your Strategy”

Finding the right influencers with the right engagement is crucial to the success of influencer marketing campaign. Together with the number of follower, engagement rate, audience’s demographics, another feature that should be included to leverage your influencer campaign strategy is the brand affinity!

Putting a face on products has always worked for a number of reasons-

  • People like to buy from people. Logos and design are important but word of mouth recommendations do a lot more for sales.
  • Ads are ubiquitous and amongst all the noise, a brand partner can reach the right people at lower cost.
  • Because you can’t be everywhere at once, Brand ambassadors can take over some of it to champion a brand they love at events and more.
  • Get all the insights you need about any social user to make sure you are focusing on the right people.

Feature: Brand Affinity

Once signed up with Affable, you can search for influencers, visit their profile, and exploit our Instagram influencer analytics such as audience’s demographics, engagement rate, rate of suspicious followers, audience interests. Our latest feature Brand affinity can list down an entire list of brands the influencer has worked before, whether the post was sponsored or organic, when the image was posted, and so on.

Here are some reasons that our Brand affinity analytics should be added to your influencer campaign strategy:

#Loyalty

Whether you’re a big brand like Victoria’s Secret or the millennial watch company Daniel Wellington, the right brand ambassador is the vital factor to your influencer campaign strategy.

Let me remind you of an old example. In 2001, Britney Spears was signed on to be Pepsi’s brand ambassador for a 2-year period, however soon after she was caught drinking Pepsi in public, this caused a major blow to the image of Pepsi! Quite simply, you wouldn’t want to work with influencers who have partnership with your competing companies. It is also important to find influencers who share the same interest with your business’s category as it can add credibility and relevance for your influencer marketing campaign.

#Competitor Analysis

Be thoughtful about which social channels and campaigns you devote your marketing budget to—and make sure that if your competitors are there to promote hashtags and boost their posts, you’re there, too. With the Affinity tool, you can keep an eye on your competitors’ sponsored posts with influencers and see what has been working for them, so you can make smarter decisions based on that reference.

#Organic Posts

Very often, influencers share their experiences, tag brands and products without being paid to do so on Instagram. Affable’s Brand Affinity tool can detect those posts for an influencer. So if influencers tagged your product before and has organically shared their thoughts, partnering with them can be a good idea. Not only with their association with your product seem natural but will also be easier to convert them from a user to a superfan.