Posts tagged "influencer marketing"

Choosing The Best Social Media Channels For Your Campaigns (P1)

October 20, 2020 Posted by Uncategorized 0 thoughts on “Choosing The Best Social Media Channels For Your Campaigns (P1)”

Choosing the best social media channels for your marketing campaign can be challenging. Each channel has its unique features and there is no one-size-fits-all social media platform for your influencer campaigns. With the vast number of social networking sites out there, it is important for brands to understand the nature of each platform and work with those which can bring the best results for their campaigns. 

While Instagram appears to be the most referred influencer marketing channel, other apps such as Twitter, LinkedIn, Pinterest can provide a new, unique approach to your campaign. In this series of articles, we’ll be guiding you through the 7 most popular social media channels, including Instagram, Facebook, LinkedIn, Youtube, TikTok, Twitter, Pinterest. Let’s find out how to optimize your usage of these channels for your next influencer marketing campaign!  

LINKEDIN

With over 600 million members and 300 million active users, LinkedIn is among the largest social media channels for professionals. Unlike Instagram where influencers are measured based on follower count,  LinkedIn influencers are industry experts who have in-depth knowledge and real influence in their area of expertise. For that reason, LinkedIn is a suitable platform for B2B firms looking for a formal approach to enhance brand awareness and build trust with their customers online.

Marketing professor and brand strategist David Aaker is a perfect example of a LinkedIn expert-influencer. As a Former Marketing Professor and current Vice Chairman at Prophet consultancy, he has over 268k followers due to his regular sharings of insightful knowledge and perspectives on the marketing industry. 


LinkedIn influencers can be found by searching for keywords or joining relevant industry groups to search for active members. Once a suitable influencer is found, it is advisable for marketers to personalize their outreach. You can start by complimenting their recent work or posts and build a genuine conversation before bringing up a business offer. As most LinkedIn influencers are professionals and can be busy with work, it is important to show your respect and avoid being pushy. 

Common ways LinkedIn professionals can endorse your brand include writing articles, sharing your content or giving a product review. Here’s an example:  

According to LinkedIn statistics, LinkedIn is generating 80% of B2B leads and conversions, reinforcing its position as an important social platform for B2B marketing. Although influencer marketing campaigns on LinkedIn are few and far between at the moment, this platform is still expected to be a game-changing strategy for B2B marketing. 

TWITTER

According to Statista, America is the largest Twitter market with American users making up more than 60 million users as of July 2020. Within Southeast Asia, popular markets include Indonesia, the Philippines and Thailand, making Twitter an ideal platform for brands to tap into these countries. Brands can also use Twitter to reach out to younger audiences as 44% of Twitter users are aged from 18–24.  

More importantly, Twitter is an extremely powerful platform for influencer marketing. According to Twitter Blog, nearly 40% of Twitter users claimed to make a purchase after seeing a tweet from an influencer. Users exposed to a campaign that featured both brand and influencer Tweets also had a 5.2x lift in purchase intent.

Statistic: Leading countries based on number of Twitter users as of July 2020 (in millions) | Statista

So, how can brands build a powerful influencer marketing strategy on Twitter? While hashtags are commonly used on social media channels, Twitter was actually the first to have hashtags back in 2009. Hence, hashtags are an integral part of Twitter conversations and most influencer campaigns go viral by creating trending hashtags. 

Besides creating your own, brands can also tap onto current trending hashtags to ride on new trends and take part in the conversation. Launching campaigns on specific occasions (eg. Halloween, Christmas) is one way you can get your campaign noticed. 

Additionally, influencers can encourage their followers to join a hashtag challenge/ content and share their experience using the product under a particular hashtag. To spread the message and resonate with the audience, brands can also consider combining hashtags with user-generated content. Let’s take a look at 2 campaigns below:

LG USA: In early 2017, in order to boost its sales in the US market, LG USA Mobile ran a singing contest on Twitter with superstar Nick Jonas. Users were encouraged to download the ‘Sing! Karaoke’ app and post their performances on Smule or Youtube. Winners stand to receive up to $5,000 in LG Products and the chance to sing a duet with Nick Jonas! Unsurprisingly, the #SingwithLG contest received huge attention on social media. All good performances were then compiled into 1 video and uploaded on Twitter, receiving over 3.2k likes and more than 700 retweets from the audience. 

Pepsico: In summer 2016, Pepsi came up with a creative campaign on Twitter with their hashtag #SayItWithPepsi. The brand created interesting designs for their products with 200 funny emojis and partnered with influencers to generate online conversations. Featuring unique emojis on their cans, Pepsi encouraged millennials to share their purchase on social media. The campaign went viral quickly and flooded Twitter and Instagram with plenty of user-generated content!

From the example above, it is evident that Twitter is a powerful channel for brands to implement their influencer campaigns. While Twitter’s character limit (less than 280 characters) has its disadvantages, its ability to drive immediate conversations is a powerful advantage brand can leverage on. 

YOUTUBE

Millions of users watch videos on Youtube every day, making it the second-largest social media platform behind Facebook. With 5 millions videos watched per day, YouTube has proved itself to be a powerful platform that can give brands a huge customer reach. Although brands can post videos on other social media channels as well, YouTube is the ideal place for long-form video content which can provide in-depth information about your product or service. The question worth pondering is: How can you make your videos stand out given that there are 500 hours of videos uploaded per minute

1. Impress your Audience with Good Openings

According to Adage, 20 percent of viewers drop off within the first 10 seconds of your video. This emphasizes the importance of creating a wonderful impression in the first 10 seconds. 

2. Create Tutorial Videos

Tutorial or how-to videos is a good way to educate your audience about your products. Beauty brands were one of the first to team up with beauty influencers and Youtubers to create tutorial videos to promote their products. However, this type of video content can be used by any brand. Ensure that you collaborate with those who have the real influence in your niche to add more credibility to your video. 

3. Leverage on Unboxing Videos

Unboxing videos are engaging to watch and easy to make. These videos offer a personal and interesting look at products of all kinds, from foods to cosmetics to high-tech products. You can partner with influencers in your niche or collaborate with popular unboxing Youtube channels to feature your product. 

4. Tap into the Gaming Community

Youtube is one of the platforms that own a big share of the gaming market. That’s why video game companies need to put their money and resources to create impactful Youtube influencer campaigns. In 2017, Next Games created a buzz on social media by their partnership with famous Youtuber Lele Pons in the campaign for their new game “The Walking Dead: No Man’s Land”. The 4-minute video successfully engaged the audience thanks to its creative concept and a great sense of humor!

Do gaming influencers only promote games? Definitely not. Marketers can collaborate with gaming influencers to promote your product in a new and innovative way. Brands can also throw in mentions during live streams and host giveaways with gaming influencers on YouTube. With so many ways for brands outside and inside the gaming industry to partner with gaming influencers, it’s time to consider tapping into this potential customer segment. 

5. Move beyond Traditional Product Endorsements

In our latest blog on influencer marketing strategy for eCommerce, we mentioned the campaign Tiki with Vietnamese artists”, in which Tiki, a popular Vietnamese eCommerce platform, banked heavily on sponsoring more than 50 music videos produced by popular Vietnamese singers. Within a year, Tiki’s blue gift boxes and its brand name appeared more than 2 billion times, reaching 300-400 million users. According to Tiki’s representative, this campaign is 20 times more effective compared to other regular forms of advertising on this platform.

This creative and unique campaign helped Tiki stand out in a highly competitive market, claiming its position as a Vietnamese platform that is willing to take action to support its local culture and values.

Stay tuned for Part 2 of our blog as we continue looking into top social media channels including Instagram, Facebook, TikTok and Pinterest! 

 

6 Creative Influencer Marketing Campaigns To Inspire You

October 14, 2020 Posted by Influencer Marketing 0 thoughts on “6 Creative Influencer Marketing Campaigns To Inspire You”

Are you looking for inspiring ideas for your next influencer marketing campaigns? As more and more brands are leveraging the power of influencer marketing, it is increasingly difficult for brands to stand out in the online world where every business is desperate for attention. To help brands do it, we’ve rounded some of the most creative influencer campaigns to get you inspired and create your own campaigns. Let’s discover now!

Next Games & Lele Pons

Next Games, a Finland-based developer and publisher of licensed mobile games, created a buzz on social media for their partnership with famous Youtuber Lele Pons in the campaign to drive awareness for “The Walking Dead: No Man’s Land”. In the 4-minute video, Lele Pons and her friends were playing The Walking Dead when zombies suddenly came to life and wanted to attack them. Guess what? The video was a big success and garnered more than 13M views as the brand successfully engaged the audience from the beginning till the end with its creative idea and a great sense of humor!

Another example of bringing online games to real life is the Royal Chaos’s campaign. This May, the mobile card-based adventure game Royal Chaos made a big shoutout by featuring social media influencers @sylsylnoc, @ninatsf and @qinlovesmacaronsss. They swept their followers off their feet by dressing beautifully to look like characters in the game, and the engagement rates were high as followers were rewarded with a pleasant surprise. 

Interested to find out more creative influencer campaigns in the gaming industry? Hop over to our blog to discover some of the hottest content trends in the gaming industry on Instagram!   

 

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wootz! a NEW class has arrived in @royalchaosofficial! check out the ‘Musicians’, a class who has a grand vision & possess great powers with their musical instruments. . I played Royal Chaos when they started in 2018, which is a really popular game because of all those well received chinese dramas – ladies challenging their wittiness, be the last surviving one that shines. every lady in the palace want to be the dearest to the emperor even thou there are many guy characters too. . alongside this game update, there are also new costumes, storylines, features, quizzes and pets to explore. SO MUCH FANTASY! i’m now Musician Qin (琴 Zither) and not Physician Lee anymore. maybe i will aim to be the empress this time. 🤣 . no more boredom at home if you download this free game from the app store or google play. it is really fun and addictive! males can choose to play a guy character instead and see how you can manipulate and change the story. download via this link & play with me! https://cutt.ly/2yqbERJ ——————— #RoyalChaos #熹妃傳 #熹妃Q傳 #StayHomeAndPlay #MobileGaming #Gamer #GamerLife #GamePlay #GamerCommunity #GamingLifestyle #Instagame #Gaming #GamingCommunity #GamingClips #GamingLife #InstaGaming #GamingPosts #GamingBlog #GamingBlogger #GamingLove #SGGirls #SGKOL #KOLSG #SGIG #IGSG #SGLifeStyle #SGLifeStyleBlogger #SGBlogger

Bài viết do мαʏα ʜᴀᴢᴇʟ ǫɪɴ マヤ • sɪɴɢᴀᴘᴏʀᴇ (@qinlovesmacaronsss) chia sẻ vào

Toyota and Loki

Have you ever thought of partnering with pet influencers? If not, let this campaign below inspire you!

Some of the most successful brand-pet partnerships belong to Toyota’s campaign back to 2017. In the campaign to promote 4Runner – a car model designed for adventure and outdoor exploration, Toyota partnered with famous pet influencer Loki The Wolfdog. What makes Loki the perfect choice for the 4Runner is his love for travel and adventure. Loki’s Instagram account (run by its owner) is aesthetically pleasing with stunning, picturesque photos of anywhere he travels. 

Since February 2017, Toyota and Loki came into a long-term partnership and has since Loki featured the 4Runner in two sponsored posts a month. By collaborating with a lovable, famous dog, Toyota has captured social media’s attention in a unique way and engaged them into a wonderful, adventurous journey with Loki and its 4Runner.  

 

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Hop in snow bunnies, we’re going skiing. #keepitwild @toyotausa #4runner #sponsored #skiing #moondoggie

Bài viết do Loki the Wolfdog (@loki) chia sẻ vào

 

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One day I will measure my life by these moments with you. #4Runner @toyotausa #sponsored #letsgoplaces

Bài viết do Loki the Wolfdog (@loki) chia sẻ vào

Subaru and Zack King

It would be a big mistake not to mention the epic collaboration of Subaru and American internet personality Zackking. Zack King never fails to grab your attention with his videos digitally edited to look as if he is doing magic. Realizing his ability to pull off creative influencer campaigns, Subaru decided to partner with King to give their marketing a push. 

In the post promoting Subaru, Zackking did a magic trick in which he created an illusion of a three-piece cut out of a Subaru car then magically replaced it with a real one. The video was stunning and enjoyable to watch as the audiences can’t help but hitting the play button several times to see how it actually happened.

 

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When your wingmen are on point to help you impress the love of your life. #DateNight #MeetAnOwner like me and other real @Subaru_USA owners on MeetAnOwner.com #ad

Bài viết do Zach King (@zachking) chia sẻ vào

 

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Sometimes looking at life from a child’s perspective is a lot more fun! #family #home #magic

Bài viết do Zach King (@zachking) chia sẻ vào

Snapchat’s #Realfriend 

In 2019, Snapchat launched its global campaign #RealFriends that is designed to leverage the power of true friendship and promote Snapchat as the best platform for communication with your friends. To do that, they partnered with popular “quote influencers” on Instagram to feature inspirational quotes about friendship on the International Friendship Day. All the quotes were placed on a solid yellow background with the Snapchat logo at the bottom. The caption was simple yet effective enough: “Brought to you by Snapchat. #RealFriends #FriendshipQuotes.

 

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Brought to you by Snapchat. #RealFriends #FriendshipQuotes

Bài viết do Poems Porn (@poemsporn_) chia sẻ vào

 

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Brought to you by Snapchat. #RealFriends #FriendshipQuotes

Bài viết do Writer’s Pocket (@writerspocket) chia sẻ vào

 

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Brought to you by Snapchat. #RealFriends #FriendshipQuotes

Bài viết do So She Slays (@sosheslays) chia sẻ vào

What is worth noticing in the campaign was that Snapchat leveraged influencer marketing by posting on the platform of their competitor, Instagram, and successfully drove social media’s attention. To strengthen the message, Snapchat also featured 12 stories of friends coming from 12 different countries in the form of short videos which you can watch on Snapchat’s Youtube channel. With this campaign, Snapchat aims to differentiate its app from Instagram stories by shifting its focus to real friendships and intimate communication instead of oversharing it on social media.  

 

Pepsico & Walgreens

Emojis aren’t just for your text message. In summer 2016, Pepsi came up with some of the most creative influencer campaigns as they produced Pepsi bottles with more than 200 emojis on it. In its attempt to boost sales at Walgreens stores, US, Pepsi launched its viral campaign #SayItWithPepsi. In the campaign, they generated online conversations around Pepsi emojis and encouraged the millennial target audience to post about it on Instagram and Twitter. They also teamed up with a number of influencers who are story-tellers and trendsetters to create inspiring content that urges young customers to buy Pepsi Emoji bottles in order to be a part of an exciting summer experience!

 

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Thank you @Pepsi for sharing world emoji day with me. Who knew that was an actual thing? #PepsiMoji

Bài viết do Neil Patrick Harris (@nph) chia sẻ vào


The result? Pepsi’s campaign ended up with over 46M impressions, more than 50k engagements with the content and the overall mentions of Pepsi Emoji increased by 677% during the campaign including other impressive results. The campaign’s success is a great mix of user-generated content, influencer marketing and content syndication

Puma and Péle

In the World Cup Mexico 1970, before the quarter-final match between Brazil and Peru kicked off, Pelé walked out straight into the middle of the field and asked the referee for time so he could tie his shoes. The cameras pulled focus on Pele and millions of people around the globe realized that Pelé, the greatest athlete at that time, was wearing Puma boots!

It is rumored that Pelé was offered $25.000 to feature Puma in the match, although there is still no evidence. Regardless of that, many people deem this action as one of the first and most creative influencer campaigns ever!

 

 

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Influencer Marketing Trends in India, Q3 2020

October 10, 2020 Posted by Influencer Marketing 0 thoughts on “Influencer Marketing Trends in India, Q3 2020”

The most engaging influencers

 

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Next stop: India! Beauty and fashion influencer @thepunjabichick was the most engaging influencer on social media in India in the last 3 months. The secret for such a high engagement rate lies in her beautiful, aesthetics pictures featuring lifestyle, beauty and fashion content. She has a considerable engagement rate (7%) with her audience mainly based in India. If your brand is seeking to partner with engaging beauty and fashion influencers in India, this girl should definitely be on your list! <3 @Bikewithgirl is another Indian influencer who attained a high engagement rate on social media. While @thepunjabichick wins over her audience with her charming beauty, @bikewithgirl impresses Instagrammers with a bold look when riding motorcycles. As a macro-influencer with more than 260k followers, she has an impressive engagement rate of 7.17% and a long record of partnering with big-name brands such as Triumph Motorcycle India, Oppo India, Olay India. -> For the full report of influencer marketing trends in India, click the LINK IN BIO . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #socialmediainfluencer #instagraminfluencer #microinfluencers #lifestyle #instagramanalytics

Bài viết do Affable (@affable.ai) chia sẻ vào

Beauty and fashion influencer @thepunjabichick was the most engaging influencer on social media in the last 3 months. The secret for such a high engagement rate lies in her beautiful, aesthetics pictures featuring lifestyle, beauty and fashion content. According to our Affable.ai’s Instagram influencer analytics, @thepunjabichick has a considerable engagement rate (7%) with her audience mainly based in India. If your brand is seeking to partner with engaging beauty and fashion influencers in India, this girl should definitely be on your list.  

@bikewithgirl is another female influencer who attained a high engagement rate on social media last September. While @thepunjabichick wins over her audience with her charming beauty, @bikewithgirl impresses Instagrammers with a bold look when riding motorcycles. As a macro-influencer with more than 260k followers, she has an impressive engagement rate of 7.17% and a long record of partnering with big-name brands such as Triumph Motorcycle India, Oppo India, BMW India, Olay India, and Dove.

 

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We’ve crossed 25k+ views on the @indiatriumph Tiger 900 GT video in 4days, on YT😍😍! See Link In Bio 📺 What was your fav part of the video? Tell me down here ⬇️ . . Massive props to @vikasbalram for putting together such a beautiful film and @sheldon.martis for making sure we never ran outta anything, even biskies for the doggos 🐶 #Tiger900Gt #Tiger900 #TriumphTiger900 #tiger900rallypro #revbomb #TigerXRX #bigbikes #xcx #triumph #tiger1200 #triumphtiger #tiger1200XCx #adventuretime #advtourer #offroad #ChicksOnBikes #bikergirl #WomenOnmotorcycles #bigbikes#rally #adventure #bike #bikewithgirl #bikerchick #motorhead #bike #motorcycle #bikes #biker #travel #bikelife #wanderlust

Bài viết do Priyanka Kochhar (@bikewithgirl) chia sẻ vào

The most active brand on social media

With more than 140 sponsored influencers posts, Loreal Paris was the most active brand on social media in Q3 2020 in India. The beauty giant partnered with a huge number of Indian influencers to spread the word for a wide range of products such as Infallible Foundation, EX Oil Serum and Crystal Microessence. In their #DontStopMeNow campaign, Loreal Paris leveraged a classic yet effective strategy to demonstrate the effectiveness of their products. The photos use a “Before-After” comparison, showcasing a big difference before and after using Loreal Paris’ foundation. 

Hop over to our previous blog find out 6 ways your brand can collaborate with beauty and fashion influencers! 

Samsung India was also among the most active brands on social media with more than 120 sponsored posts. Last July, Samsung India released Samsung Galaxy M31s – a new add on to the Galaxy M31 series. The highlight of this all-new model is the Single Take feature which allows users to get up to 10 photos and videos with just 1 take! To make a shoutout for this feature, the brand partnered with influencers in different tiers to create the #MonsterShot campaign, sharing their favorite “monster” output!

The most trending hashtags

In terms of hashtags, #Vocalforlocal and #Vocalforlocalindia were the 2 most trending hashtags in India in Q3 2020. So what do these hashtags stand for? 

In his delivery of the seventh consecutive Independence Day speech, Prime Minister Narendra Modi emphasized the need to use and promote local products. “The mindset of free India should be ‘vocal for local’. We should appreciate our local products, if we don’t do this then our products will not get the opportunity to do better and will not get encouraged”, he stated. Hence, in support, Indian influencers have started adopting the hashtag #Vocalforlocal and #Vocalforlocalindia to show their appreciation for local brands.

 

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Get freedom from cables dangling on your face with these super cool harmonics twins mini Bluetooth earbuds from @portronics.india •Best HD TWS Stereo Music •Latest Bluetooth 5.0 •Active-Smart Case •Distortion Free Sound •Pocket-Friendly Size •One step pairing •Voice assistant •Music time- Around 3 hrs •Charging time- Around 1.5 hrs •Case battery- 320mAh • Dimensions- 52*35*26.4 mm . . . . . . #thegauravsharmaa #gauravsharma #influencer #fashioninfluencer #indianfashioninfluencer #blogger #fashionblogger #stylewithgaurav #model #malemodel #fashionmodel #earbuds #feelthebeat #portronics #portronicsindia #quarantinediaries #vocalforlocal #stayhomesavelives #musiclover #techworld #wirelessearbuds #coolgadgets

Bài viết do G A U R A V S H A R M A (@thegauravsharmaa) chia sẻ vào

 

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Influencer Marketing Trends in the Philippines, Sep 2020

October 6, 2020 Posted by Influencer Marketing 0 thoughts on “Influencer Marketing Trends in the Philippines, Sep 2020”

The Most Engaging Influencers 

 

 

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Last September, @joshuapatagnan was the influencer that received the highest engagement on social media. As a travel influencer, Joshua’s Instagram feed is mainly filled with gorgeous photos about his #travel journey and stunning landscape. Despite having lesser travel photos due to Covid-19, Joshua’s post promoting @shopee_ph 9.9 Super Sale helped him earn the highest engagement rate on social media in the Philippines last month! 👏👏 Beauty and #fashion influencer @babygirl.ziee was another well-performing influencer in the Philippines. Her youth and elegance make her a suitable partner for many #beauty brands including @pondsph. She is an engaging influencer with a diverse follower-base from the Philippines, Thailand, Japan and South Korea. -> For the full report on influencer marketing trends in the Philippines, click the LINK IN BIO. . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #socialmediainfluencer #instagraminfluencer #microinfluencers #lifestyle #instagramanalytics

Bài viết do Affable (@affable.ai) chia sẻ vào


Last September, @joshuapatagnan was the influencer that received the highest engagement on social media. As a travel influencer, Joshua’s Instagram feed is mainly filled with gorgeous photos about his travel journey and stunning landscape, giving good vibes of an adventure-filled life. 

Despite having lesser travel photos due to Covid-19, Joshua’s post promoting @shopee_ph 9.9 Super Sale helped him earn the highest engagement rate on social media in the Philippines last month. According to our Instagram influencer analytics, Joshua has a considerable engagement rate of up to 3.94% with a follower-based mainly concentrated in the Philippines.

 

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Havaianas GIVEAWAY TIME! Watch my Shopee Livestream mamayang 6pm and win the following giveaways: 1. 5 Winners of Havaianas Kits – 1 Havaianas Shirt, 1 Bladeless Fan 2. 20% Off Vouchers, 50pcs 3. 6 Winners of P500 Vouchers Don’t miss out on exciting deals and discounts. Shop ’til you drop on @shopee_ph 9.9 Super Sale❗️What are you waiting for? Grab yours and check them out! @havaianasphilippines —————————————————— For my Monthly end Giveaways: I’m giving away One Pair of Havaianas Flip-flops on September 29, 2020. Simply follow the mechanics below: 1. Follow me & @havaianasphilippines on IG and Shopee 2. Like this main post and tag one friend. 3. Multiple entries are allowed by tagging one friend per comment. 4. Entries end on September 26, 2020. The lucky WINNER will be announce on September 29, 2020 via Shopee Livestream, 6PM. @joshuapatagnan

Bài viết do Joshua Patagnan (@joshuapatagnan) chia sẻ vào

Beauty and fashion influencer @babygirl.ziee was another well-performing influencer in the Philippines. @babygirl.ziee usually features beauty and fashion brands in her posts, and her youth and elegance makes her a suitable choice for many beauty brands such as Pond’s Philippines, TheFaceShop Philippines, Colourette Cosmetics. She has a pretty good engagement rate of 3.4% and a diverse follower-base from the Philippines, Thailand, Japan and South Korea.  

The Most Active Brands on Social Media

Last month in the Philippines, @VitaKeratin climbed to the top of the chart as the most active brand on social media. The brand partnered with a huge number of Filippino influencers to create campaign #UnlockYourAwra which aims to promote its hair salon treatment. In particular, beauty and fashion influencers @cheskaafausto and @aguilartin are among the micro-influencers who had the most engaging posts featuring VitaKeratin. 

Following VitaKeratin is @photobookph, a brand that offers stunning photo books & customized gifts. This brand partnered with many micro-influencers to feature their items, sharing the promotion of up to 90% off Photobook. Having influencers create their own photo books and showcasing it on social media is a good strategy to capture the audience’s attention and trigger their purchase decision.

The Most Trending Hashtags

In terms of hashtags, #UnlockYourAwra was the most trending hashtag on social media in September, followed by #pbphnhd2020, a hashtag used in the campaign by Photo Books Philippines.

#shopback99kchallenge and #shopbackph were 3rd and 4th trending hashtags used respectively by ShopBack – a cashback giant in the Philippines. Last month, this brand partnered with a lot of Filippino influencers to spread the word for their ShopBack 99k Challenge along with many giveaways for customers on 9.9 Shopping Day.

 

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Win Php 99,999 this 9.9 with ShopBack in 4 EASY steps 💥 1. Download and sign up on ShopBack (Link in my bio to download the app) 2. Post a screenshot of your ShopBack account and explain what ShopBack is in your own words in the caption OR Make a creative video explaining how to use ShopBack in 60 seconds or Less! (Make sure to feature the ShopBack app in the video) 3. Post it on your IG, FB or TIKTOK with the hashtag #ShopBack99KChallenge 4. Tag 3 of your friends & follow @ShopBackPh on IG The most creative video will be announced on ShopBack’s IG/FB & Twitter pages and will be awarded Php 99,999 this 9.9! 🤑 Along with many more giveaways for you this 9.9 Shopping Day! Pro-tip: Make it funny, show the app & your account and if you have cashback then you are already a rockstar. And yessss you can send in more than 1 entry! 😜 Link: app.shopback.com/99challengeph

Bài viết do LYKA! (@lykavillegas) chia sẻ vào

 

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Win Php 99,999 this 9.9 with ShopBack in 4 Easy steps 💥 1. Download and signup on ShopBack (Link in my bio to download the app) 2. Post a picture of your ShopBack account or Make a video explaining how to use ShopBack in 1 MINUTE or Less in your own words! (Make sure to feature the ShopBack app on the video) 3. Post it on your IG, FB or TIKTOK with #ShopBack99KChallenge 4. Tag 3 of your friends & follow @ShopBackPh on IG The most creative video will be announced on ShopBack IG/Twitter & FB pages and will be awarded Php 99,999 this 9.9 🤑Along with many more giveaways for you this 9.9 Shopping Day! Protip : Make it funny, show the app & your account and if you have cashback then you are already a rockstar And yessss you can send in more than 1 entry 😜

Bài viết do Angelica Jane Yap (@angelicajaneyap) chia sẻ vào

 

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6 Ways to Collaborate with Beauty and Fashion Influencers

September 24, 2020 Posted by Influencer Marketing 0 thoughts on “6 Ways to Collaborate with Beauty and Fashion Influencers”

People often showcase their best side on social media, and Instagram is one of the channels which promotes the sharing of beautiful photos. Of which, beauty and fashion influencers play a leading role, making Instagram their personal fashion runway and beauty parade. 

Influencers are now increasingly relevant when it comes to beauty marketing. Consumers turn to how-to tutorials on YouTube where they can watch influencers apply products and find inspiration, while on Instagram, influencers constantly “wow” followers with pretty packages and videos. By clicking on the product tagged on posts, consumers can also be directed to purchase the product from an influencers’ #ootd (Outfit of the Day), generating immediate revenue.   

Interested to leverage on influencer marketing to drive better engagement? Read on to find out 6 ways your brand can collaborate with beauty and fashion influencers! 

1. Showcase the Difference 

Last month, Loreal Paris launched a breakthrough campaign, #DontStopMeNow, with popular beauty influencers in India on Instagram, including @lifestylewithpriya, @sejalkumar1195, @shauryasanadhya, @malvikasitlaniofficial, @sonakshisinghrawat, and @mehakghaiii. The photos use a “Before-After” comparison of using Loreal Paris’ foundation to showcase the difference made by the product. The difference between the “Before” and “After” photos was a clear contrast and @malvikasitlaniofficial received over 25k likes on Instagram. 

Hence, brands can consider using this classic, yet practical strategy to demonstrate the effectiveness of their products. Using a visual comparison, consumers are thus invited to undergo a transformative experience by using the product. 

2. Be Pretty (and) Bold

Besides beauty brands, photo and video editing app @picsart also collaborated with various beauty and fashion influencers to showcase its fantastic effects. The app was able to help influencers beautify their images, making them look completely out of this world!  

Well-known influencer @aakritiranaofficial created a visually bold image revealing her abdominal area to show a skeleton graphic. Many were encouraged by her message of self-love and self-care which tied in neatly with her photo. Thereafter, her comments section was flooded with positive comments, as most of her followers were amazed by the creative idea. 

Another beauty influencer, @gelangelicca also stood out from the crowd in her collaboration with @perfectdairyofficial. Her unique makeup look created using @perfectdiaryofficial’s Explore Palette served as an inspiration to many of her followers. Playing around with vibrant blue, orange and lilac shades, @gelangelicca showcased her bold sense of style. By breaking out of the ordinary, it helped to demonstrate just how versatile the eyeshadow palette can be! 

 

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💜💙🧡💚 using @perfectdiaryofficial explore palette 05 red panda (olive & orange), 04 wolf (deep blue) and fantasist palette 04 plateau (lilac).. So creamy and pigmented!! fall out nya juga minimal! pilihan warnanya cukup unik dan gak mainstream.. each palette lengkap ada glitter, shimmer dan matte nya! 💋 light shimmer water stain H11 INTERNATIONAL Giveaway 🥰 (Indonesia, Malaysia, Singapore) 1.Repost the photo on IG story and tag @perfectdiaryofficial 2.Like and comment on this photo 3.FOLLOW @gelangelicca @perfectdiaryofficial 4.Duration: one week 5.Winner: 3 followers 6. Don’t private your IG! GOODLUCK ❤️ #perfectdiary #unlimitedbeauty #perfectyourday #ExplorerPalette #velvetlipstick #giveaway #beauty

Bài viết do Angelicca Marthin (@gelangelicca) chia sẻ vào

Learning from these two examples, it is important for brands to think out of the box and come up with visually exciting posts when working with beauty and fashion influencers. Engaging key opinion leaders to come up with fashionable makeup looks is also a great way to capture the audience’s attention and encourage them to get creative with makeup. 

3. Work with Male Influencers 

Nowadays, male beauty influencers and creators are becoming more prominent, making up 41% of influencers in ASEAN. With male influencers on the rise, brands are taking this opportunity to scale new markets and bring something different to the crowded beauty space. 

And if you’re already on the lookout for male influencers to collaborate with, check out these two millennial influencers in Singapore! @kevintristan and @titusslow are among the trending male beauty and fashion influencers in Southeast Asia. According to Affable’s Influencer Discovery tool, their followers are mainly made up of Gen Z and millennials.

 

Xem bài viết này trên Instagram

 

partyyyy ✨🌹⚡️⁣ ⁣ which pics is your favs? 💥 ⁣ ⁣ can you believe this was taken at the void deck?⁣ ⁣ I love the last pic cause @anaxalbums shadow is saying hello ⛅️⁣ ⁣ red stuff series (2/4)⁣ 📸 by @anaxalbums ⁣ 👠 by @liang.shirui ⁣ ⁣ I’m having huge post show depression, NDP 2020 was really awesome. So lucky and blessed to have met all the talented and cool people! 🇸🇬 made me really proud to be a citizen of Singapore. Have to get used to being alone most of the time again, 2 months of rehearsals with the amazing bunch, miss them a lot. 🌹⁣ •⁣ •⁣ •⁣ •⁣ •⁣ #photoshoot #photography #red #white #singapore #sg #singapore🇸🇬 #fashion #fashionphotography #style #stylish #lighting #voiddeck #fun #funtimes #modeling #glitter #shiny #kebintristan #malemodel #maledancer #asianmodel #asian #asianboy #brownskin #brownbeauty

Bài viết do ⚡️ 𝓴 𝓮 𝓿 𝓲 𝓷 ⚡️ (@kevintristan) chia sẻ vào

Both in their early 20s, they connect well with Gen Z and millennial consumers through a modern aesthetic and relatable content. While @kevintristan engages his audience through artistic photos, @titusslow fills his feed with a series of handsome photos and a touch of self-deprecating humor in his captions. 

Curious to find out more about the world of male beauty influencers? We keep you up to date with why and how brands should collaborate with male beauty influencers in our other blog post.  

 

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Part-time gardener 🧑🏻‍🌾🌷

Bài viết do Titus 凯德 (@titusslow) chia sẻ vào

4. Sell Stories, Not Products 

With pretty outfits and a glamorous photo, you are definitely halfway there to a successful influencer marketing campaign. However, brands have to keep in mind that consumers are looking for more than just a nice product shot. 

To put the cherry on top of any influencer marketing campaign, brands can encourage influencers to create a story around the product. This can be as easy as thinking of a use case for the product, or tips on how to use the product. 

Collaborating with @labelritukumar, Indian influencer @santoshishetty rewarded her followers with a graceful and elegant pose in her dress. But beyond just that, she helped her audience imagine where they could go with this beautiful dress – from a cocktail party to a beach vacay! She even gave suggestions on how to layer up the dress as an outfit idea, which was well-received with her post reaching over 20k likes. 

Another example is Singaporean micro-influencer @justinng156’s collaboration with @gastonluga. As an avid photographer, it is no wonder he captured the photo in a unique angle by being in the flatlay himself! Besides the eye-catching photo, @justinng156 further mentioned how he’s looking forward to bringing the backpack to the gym. By selling stories and not products, learn how your brand can create influencer marketing campaigns that appeal to consumers’ needs and emotions.

5. Motivate and Empower your Audience 

Brands are realizing that outer beauty is not enough. Beauty should come from the inside too and influencers that showcase inner beauty are now winning the hearts of their audience. 

Whisper India launched a wildly successful influencer campaign with popular beauty influencers in India sharing their motivational story of female empowerment. Beauty influencer @riturathee’s post alone generated over 144k likes as followers were proud of her for sharing her story and spreading positivity. Followers were also tasked to put on a green cape and share their #SuperSheroes story to encourage user-generated content. 

 

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I was born in a Haryanvi Jaat family where limits were set for a girl at every step. ‘Don’t do this, don’t do that, don’t wear this, don’t talk to guys, bigar jaogi’ and so on. Relatives thought I should get married before I got ‘too educated’. But my mind was immersed in my books and hobbies–I was so passionate about Maths, Science and riding bikes! My proudest moment was when I was the only one out of all my office pilot colleagues to clear an airline job during a period of recession! I just followed the voice in my head. Very soon, I became a Captain. And then I met my ‘dream boy’, Mr. Taneja! But he was Punjabi, and getting married to a Punjabi guy wasn’t easy in a Haryanavi family. But I carved my ways and managed to convince my father. Again, as always, God helped me get through it! Today I am a Captain, a vlogger, a rider, a manager of 3 YouTube channels and a proud mother of my 2 year old munchkin @rasbhari.taneja 👶🏻 All I have to say to every girl out there is just follow that voice in your head. Your dreams are bound to come true! This is what makes us all #SuperSheroes 🦸🏻‍♀️ I am sure you also have a #SuperSheroes story just like me! So put on a green cape, share your story with #SuperSheroes and @whisperindia will feature 1 story every Sunday 💚 @gambhirpallavi @gunjanhasija @nisha_rathee20 #GirlGang #WhisperPartner #GirlPower

Bài viết do Ritu Rathee Taneja (@riturathee) chia sẻ vào

Leading luxury beauty brand, Lancome, became the most active brand in Singapore for August 2020 by launching an influencer marketing campaign,  #LiveYourStrength. The brand partnered with 100 inspiring female influencers, including micro-influencers @lianmeiting and @constancelaujm, to share their personal stories of finding their inner strength. The campaign aims to inspire and encourage women to discover their strength from within and live up to it to conquer all challenges in life.

Learning from Lancome’s success, beauty brands can similarly step up to spread inspirational messages and forge a stronger connection with followers! 

 

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Last month in Singapore, leading luxury beauty brand @lancomeofficial was the most active brand on social media. To spread the word for its very first Lancôme Advanced Génifique #LiveYourStrength Virtual Flagship in Singapore, the brand partnered with 100 inspiring women who share their personal stories of finding their inner strength and living with it. The campaign aims to inspire and encourage women to discover their strength from within and live up to it to conquer all challenges in life. 👍👍 We would like to highlight @lianmeiting and @constancelaujm to be among the many #microinfluencers to have the most engaging posts featuring #Lancome . . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #AdvancedGenifique #skincare #beauty #beautyinfluencer

Bài viết do Affable (@affable.ai) chia sẻ vào

6. Promoting a Healthy Lifestyle

Lastly, you don’t have to be a beauty or fashion brand to collaborate with beauty or fashion influencers. Staying pretty requires a healthy glow as well. Health food brands can partner with beauty and fashion influencers to decode what keeps them at the top of their game – A healthy lifestyle. An example is @kinohimitsusg recent collaboration with @xinlinnn to promote beauty supplements. The secret behind her beauty? @kinohimitsusg’s Detox enzyme which helps her to reduce bloating! 

 

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Been taking these few months at home to rest up and “reset” my body with not just exercise, but I’ve also been diligently consuming my beauty supplements for my skin and body! I get bloated very easily (well… I’m lactose intolerant but I love my coffee white 😆) so a good detox on top of regular exercising is important since I don’t eat vegetables! Tried the @kinohimitsusg D’Tox Plum Juice and Detox Enzyme to help flush out the toxins from my body and it has really helped to reduce bloating for me after a week of consumption. Both products are packed with lots of fruity goodness (up to 75 types of fruits and vegetables) to give my colon a deep cleanse without any stomachache at all, very gentle on my stomach! From now till 31 August, enjoy 50% off @kinohimitsusg Detox Enzyme and D’Tox plum juice bundle – get it at just $49.90 on Kinohimitsu’s official in-store! Products are also available on Qoo10, Lazada, Shopee, Taobao, Guardian and Watsons! #sp

Bài viết do XinLin Khaw (@xinlinnn) chia sẻ vào

@thevintagevision is another beauty influencer in Singapore, who collaborated with @shakefarm to promote their healthy food and drinks. And it is no mystery where she got her amazing figure from!

BONUS: Creative Campaigns 

Lastly, who says you have to put the product in the picture? Partnering with Magnum, beauty influencer @munahbagharib posted a photo of herself in a dress that resembles the new Magnum Ruby ice cream. She also challenged followers to create their #MagnumRubyLook and turn their home into a high profile fashion runway with #RubyCarpet, generating high engagement rates. 

 

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Celebrating simple pleasures, the best way I know how, in shining shimmery Ruby splendour! Working my #RubyCarpet look from home. With a little bit of imagination and the new Magnum Ruby, you can turn your home into your own high profile fashion runway! 💖 Join me and create your own Pleasure Seeker Ruby inspired look, to get Magnum Rewards! You can head to Magnum’s FB account to check out the 4 different categories of a #MagnumRubyLook you can create – #DateNight, #StrangerThanFiction, #TheMultitasker or mine, #RubyCarpet! Then make sure to follow these steps, 1. Post your look on Instagram and make sure your profile is on public 2. Use #MagnumRubyLook 3. Your look has to include one element of pink or ruby toned clothing 4. Make sure to clearly tell us which category you are entering your look into 5. Tag 4 friends to pass on the challenge! Competition ends 6th July! Good luck Pleasure Seekers! #sp . 📸 @yanuhhh Dress @rentadella

Bài viết do Munah Bagharib (@munahbagharib) chia sẻ vào

Feeling inspired by these examples? There are still many ways brands can leverage on their campaigns by collaborating with beauty and fashion influencers. Reach out to us for more information or request a demo to find out how to run a successful influencer campaign! 

Successful eCommerce Influencer Marketing Campaigns

September 14, 2020 Posted by Uncategorized 0 thoughts on “Successful eCommerce Influencer Marketing Campaigns”

2020 is a flourishing time for the eCommerce industry. The outbreak of Covid-19 in the beginning of 2020 has shifted consumer buying behaviour from offline to online shopping and accelerated the growth of the eCommerce industry. With more and more businesses joining this attractive market, brands need a powerful marketing strategy to differentiate themselves from the rest, build loyal customer relationships and drive sales and traffic for their sites.

It’s no secret that Influencer marketing is a powerful marketing strategy to help brands obtain valuable leads. There are various advantages when brands partner with social media influencers, including the ability to capture attention and build trust among their followers. In fact, a lot of eCommerce players have made significant investments in influencer marketing to expand their reach to online customers and establish dominance in this highly competitive market. 

In this article, let’s take a look into successful influencer marketing campaigns in the eCommerce industry and find out what are some takeaways! 

Shopee

Since its launch in 2015, Shopee has grown into one of Southeast Asia’s leading e-commerce platforms. 

This year, the platform kickstarted the year-end shopping season with its 9.9 Super Shopping Day. Alongside with a massive line up of deals and promotions, Shopee’s localized influencer marketing strategy achieved considerable success in capturing the preferences of each market country.

For the Singapore market, Shopee Singapore partnered with a huge number of local influencers in different tiers to expand their presence and reach on social media. The brand also announced its partnership with cultural icon Phua Chu Kang – its first brand ambassador for Singapore. This decision marks another milestone for the platform as it continues to build on a hyper-localized approach.

To deepen its engagement with local audiences, Shopee Singapore also partnered with SGAG to spread awareness about a variety of deals and promotions for 9.9 Super Shopping Day.

The 9.9 Super Shopping Day was also a major success in Thailand. Alongside with more than 100 influencer posts on Instagram from the 1st to 11th September, Shopee Philippines attracted huge engagement from redirecting followers on social media to their app. Special highlights include a countdown and live streaming marathon with local celebrities to celebrate the Super Shopping Day. The number of hours spent watching Shopee Live streams increased 3 times from an average day, with 2.5 times more items purchased during live streams. 

At the same time, Shopee Vietnam partnered with famous Vietnamese singers to perform at the countdown party which is shown exclusively on Shopee Live. By focusing their marketing efforts on celebrity endorsement, Shopee was also able to reach a much larger audience in Vietnam.

 

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🔥 Binz và những nghệ sỹ hàng đầu đã sẵn sàng! Còn bạn thì sao? . ✨ Ngoài những khoảnh khắc giải trí đỉnh cao, 9.9 Show – Săn Quà Cả Năm còn dành tặng người dùng cơ hội săn quà hot nhất từ trước đến nay: . 🎟️ Nhanh tay để nhận ngay các gói sử dụng sản phẩm/dịch vụ miễn phí trong vòng 1 năm từ các thương hiệu nổi tiếng 🎟️ Cơ hội sở hữu SamSung Galaxy Note20 Ultra duy nhất ngày 9.9 🎟️ Nhận ngay hàng ngàn voucher 99k vào ngày 8.9 và 9.9 🎟️ Xu thưởng được nhân 3 toàn bộ các livestream #ShopeeVN99 . > Và rất nhiều ưu đãi khác. Xem ngay để không bỏ lỡ: https://shopee.vn/ShopeeLive-99-Show . #ShopeeLive99Show —————————– 9️⃣.9️⃣ NGÀY SIÊU MUA SẮM – Từ ngày 19.8 đến 12.9 👉 https://shopee.vn/9-9-ngay-sieu-mua-sam . ☀️ Săn mã freeship cho đơn từ 0Đ 9h & 21h mỗi ngày ☀️ Bộ sưu tập deal hot chỉ 9K ☀️ Săn voucher hoàn xu 99K . #ShopeeVN99 #ShopeeNgaySieuMuaSam . —————————– #Shopeevn #Onlineshopping #Shopee #Shopping #muasam #promotion #sale #freeship #2020 #love #instagood #instadaily #tbt #photooftheday

Bài viết do Shopee Vietnam (@shopee_vn) chia sẻ vào

Takeaway: With the localized marketing campaigns, Shopee was able to engage their local customers and achieved considerable success in their target market. Taking time to learn about your target market and customizing your campaigns is a powerful tactic your platform targets different markets with distinctive needs and purchasing behaviors. 

Tokopedia

It is not surprising that Indonesia is a hot market for eCommerce players as the industry is expected to reach an impressive compound annual growth rate of 34.6 percent by 2021, driven by the use of the internet and a growth in GDP (Gross domestic product). With several big players in the country such as Shopee, Lazada, Bukalapak, Tokopedia found its own way to get their brand noticed.

Unlike many eCommerce players that run their influencer marketing campaigns all year round, Tokopedia’s strategy is to push their marketing effort at the most suitable time. With the outbreak of Covid-19, early 2020 witnessed a surge in online shopping in Indonesia due to social distancing. From March 2020, Tokopedia launched its influencer marketing at scale in a bid of dominating social media in Indonesia in this special period. They partnered with hundreds of Indonesian influencers to promote their platform and spread the word for a variety of promotions such as free shipping, flash sales and cashback to urge customers to shop on their website.

According to our Influencer Marketing Report, Tokopedia was among the most active brands on social media in Indonesia in the first half of 2020. Their hashtags #tokopediabebasongkir (Meaning: Tokopedia free shipping) and #friendsofTokopedia were among the top trending hashtags in Indonesia in 2020. While other players such as Lazada and Shopee also pulled off their marketing campaigns during these times, Tokopedia managed to gain the most attention with their influencer marketing campaigns. 

Takeaway: Tokopedia’s campaign is a good example of choosing the right time to launch their campaign. For startups or small businesses that have limited marketing budgets, it is important to determine the right timing to push your marketing effort so as to stand out against competitors in a crowded market.  

 

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Let’s check out our latest report about influencer trends that happened in Indonesia last month! 1. @tokopedia , one of the largest Indonesian online marketplaces, is the most active brand on social media in Indonesia in March 2020. This brand partnered with a number of local influencers to spread the word for a variety of products and their promotion of free postage to facilitate online shopping in the period of self-isolation. 2. With the outbreak of #Covid19, everybody is encouraged to stay at home as part of the global effort to prevent the virus from spreading. This explains why #dirumahaja (meaning “stay at home”) is the most trending hashtag in Indonesia last month. Next comes #tokopediabebasongkir (meaning “tokopedia free shipping”), and #hypermartxberitasatu , a hashtag used by @hypermart_id , a retail chain in Indonesia, to promote for their items. 3. @fiersabesari and @ofarguchi are the top influencers with the highest engagement in Indonesia last month! With his recent song about embracing and helping other people, Fiersa Besari has captured social media’s attention and received great compliments from his fans. Ofar Guchi came in second with his engaging post promoting for the men supply brand @leaveittosmith . . . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #socialmediainfluencer #instagraminfluencer #microinfluencers #lifestyle #instagramanalytics

Bài viết do Affable (@affable.ai) chia sẻ vào

Tiki

With 35.4 million online shoppers and the growth rate of 30% year-on-year, Vietnam is another attractive eCommerce market in Southeast Asia. Among many influencer marketing campaigns launched by local and foreign players, Tiki, a strong Vietnamese-owned eCommerce platform, managed to stay ahead of the curve with its unique influencer marketing campaign.

Starting from May 2019, Tiki officially launched its campaign “Tiki Di Cung Sao Viet” (Meaning: Tiki with Vietnamese artists). With the purpose of increasing brand awareness via Youtube and reaching out to Millennials and Gen Z consumers, the campaign banked heavily on sponsoring more than 50 music videos produced by popular Vietnamese singers. All the videos have Tiki’s logo in the beginning and scene of Tiki staff delivering a blue gift box to customers. Among the music videos they sponsored, there were 37 videos on Top Youtube Trending and 16 music videos on Top 1 Youtube Trending!

Within a year, Tiki’s blue gift boxes and its brand name appeared in more than 2 billion times, reaching 300-400 million users. According to Tiki’s representative, this campaign is 20 times more effective compared to other regular forms of advertising on this platform. The success of the campaign helped Tiki’s average access reach over 33 million, ranking 2nd nationwide after Shopee in the second quarter of 2019.

 

Takeaway: One of the factors contributing to this campaign’s success is the right choice of social media platform. According to Vietnam Internet Statistics 2019, Youtube was the most active social network in Vietnam in 2019, followed by Facebook and Instagram. While the foreign players such as Shopee and Lazada focus their promotion efforts on Facebook and Instagram, Tiki made the right choice by leveraging Youtube as their main marketing channel. 

Another lesson we can learn from “Tiki Di Cung Sao Viet” is the hidden message behind their campaign. By sponsoring to help Vietnamese artists create high-quality music videos, Tiki claimed its position as a Vietnamese platform in the local eCommerce market. They care about the community and are willing to take action to support its local culture and values.

Zalora

Zalora is a fashion eCommerce platform that has a strong presence in the eCommerce industry in the Southeast Asia market. Part of their marketing success lies in their innovative and dynamic marketing campaigns that successfully engage with young audiences. A typical example of such a strategy is their TikTok Hashtag Challenge to drive awareness and new shoppers during their fashion festival held in Singapore in 2019.

In September 2019, Zalora ran a 6-day hashtag challenge called #Zstylenow. The challenge invited TikTok users to make a “Z” signal with their hands, which would trigger the guise of an instant outfit change. The challenge was spread widely in the TikTok community as it is easy to follow and participants had a chance to show off their fashion styles. The campaign also involved the participation of many hot TikTok influencers such as bunnyleehyorin, jaylyn_shuting. According to TikTok’s report, the challenge garnered over 990k views, 1.1K+ user-generated videos and 19.75% brand takeover CTR.

@zaloraHow many outfit changes can you do for ##Zstylenow challenge? Can you top Jaylyn? ##sponsored

♬ Getaway – CHUNNYT

@karboen##zstylenow ##ZALORAFashionFestival @tiktoksg @zalora 🇸🇬❤️ join and win 200$ worth zalora!♬ Getaway – CHUNNYT

 

Besides driving many app installs and new shoppers, the #Zstylenow challenge succeeded in attracting a lot of people to visit “ZALORA Fashion Festival” and to share the event on TikTok.

Takeaway: Trendjacking is the recipe behind Zalora’s successful campaign. Back in 2019, when there were not many brands in Southeast Asia paying attention to TikTok, Zalora was among the first brands to adopt the TikTok Hashtag Challenge. The ability to spot and quickly adapt to new trends has helped Zalora become a popular eCommerce platform, especially among young consumers. It is important for brands to anticipate and quickly respond to new trends in order to engage and generate conversations with online audiences. 

As Instagram has recently released its newest feature, IG reels, check out How Is It Different From TikTok and How Brands Can Run Successful Campaigns with It.

Bonus: Taobao Live

One of the most effective ways to enhance a customer’s shopping experience is live-streaming. While most of the live-streaming platforms these days focus on game and entertainment, the integration of eCommerce and livestream has already become a hit in China a few years ago.

In 2016, Alibaba officially launched its eCommerce live-streaming channel Taobao Live. In the next 3 years, Taobao Live became a hit with a rapid increase in the number of users and revenue. According to Taobao’s representative, in 2019, there were 60,000 live-stream shows hosted daily by Taobao influencers or Taobao shop owners. One of the hottest influencer partnerships ever seen on Taobao Live is the collaboration between Viya Huang and Kim Kardashian.  

Last year, American media personality Kim Kardashian partnered with Viya Huang, Chinese’s top Taobao live-streamer, to introduce her beauty brand KKW Fragrance to the Chinese market. All 15,000 bottles were sold out within minutes of live streaming, according to the Alibaba report. 

 

In the future, live-streaming will continue thriving in China with the entry of new platforms such as Red Live-streaming, Kuaishou (Kwai), the second hottest video app in China, and WeChat. 

At the moment, Amazon has decided to enter the live streaming space with the launch of Amazon Live as live streaming is an effective way of enhancing online shopping experience. Facebook is also currently trialing its new feature, Facebook Marketplace Community, which enables merchants to sell items on a live-stream. With that in mind, live commerce is definitely an emerging trend we can expect to change the landscape of the world’s retail industry in the future.

 

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Influencer Marketing For Tech Brands

September 8, 2020 Posted by Uncategorized 0 thoughts on “Influencer Marketing For Tech Brands”

Nowadays, more and more tech brands are collaborating with social media influencers to promote their products. They are looking for influencers who can help them reach out to their target customers, engage with them and create content that impacts the buyer journey. Below are various reasons why influencer marketing is such a powerful tool for tech brands:

  • Promoting products in a new and engaging way
  • Increasing brand awareness and extending reach to potential customers
  • Improving SEO with backlinks
  • Getting instant results

Adding the face of a well-known influencer is a great way to boost sales and create a campaign that can resonate with the audiences. Check out how tech brands can collaborate with social media influencers to get the most out of influencer marketing campaigns!

Giving Promo Codes and Links

Giving discounts using promo codes is a great way to tickle the fancy of the audience whilst measuring the effectiveness of your influencer campaign. @servmy, a mobile platform that provides a one-stop vehicle management experience, partnered with a number of Malaysian influencers to spread the word for its car service using personalized promo codes such as “NAFISZ10”, YUKIDANCE10, “WCC10”. Links are also placed in the influencer’s captions and Instagram biography to make it more convenient to download the app.

 

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🚗🛠 Don’t like going to the workshop? Want mechanics will come to your doorstep or anywhere you want for your car maintenance? . I think I found something useful for all car owners! Have you guys heard of an app called SERV by @servmy? I just discovered it & it made my life A LOT easier! ⚙️ . The SERV App offers a “service on the go” features like grabcar / foodpanda but SERV deploys MECHANICS to you! 👨🏻‍🔧 . SERV App also provides accident assistance contact in case of breakdowns and also can battery change nationwide! I could even renew my car insurance and road tax using a few clicks.. . Not only that, once the service is done, all the details of the car’s health will be recorded in the SERV App. This will give you the ability to have full control/information about your car! . So easy and convenient! Dah tak payah risau cari bengkel / harap my dad to settle my car dah, I can do it myself now. Im a big boy now 😅 haha . I have more good news! For those yang nak try the SERV app, use my promo code ‘NAFISZ10’ to get RM10 rebate . Promotion is only available for 1 month je okay? . So hurry up & install SERV now at serv.my/mobile.html . Seriously… You won’t regret it! 👍🏻 . #SERVdulu #SERVkanpayungsebelumhujan

Bài viết do Nafisz Daniel (@nafisz) chia sẻ vào

 

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Guess how many times did my car breakdown while I’m in the middle of driving this year? 🙈 ( Got scolded by my dad every time when it happen haha ) – But now with @servmy main feature “Service-On-The-Go”, where their mechanic can come to the rescue anywhere 💪🏼 Book at least 1 day before and they’ll be there! Use code “YUKIDANCE10” to enjoy RM10 off ! – The App also provides accident assistance contact in case of breakdowns and also can battery change nationwide! I could even renew my car insurance and road tax using a few clicks. How convenient ! – Fast Fast download the app lo at serv.my/mobile.html or click on @servmy bio ⬇️ Don’t wait till your car breakdown like me only download 😂 ! – Regular car maintenance is a must 🔧 It’s important to maintain our car health than repairing car breakdowns ! #SERVdulu #SERVkanpayungsenbelumhujan

Bài viết do Y U K I • 유키 (@yuki_dance_) chia sẻ vào

In a short post promoting @paymayaofficial, Filipino actress @bernardokath encouraged her followers to download this e-wallet app for contactless transactions and use her referral code “PAYMAYAKATHNIEL” when they register. Using referral codes is another way for tech brands to track the performance of influencers and receive instant results (increase in the number of app downloads), without giving away any discounts. 

Collaborating with micro-influencers 

Working with micro-influencers is a powerful marketing strategy, especially for tech brands that want to get their products noticed without spending huge money on influencer marketing. 

Snapask, a mobile app that helps students get personalized learning help from online tutors, is one of the tech brands that has invested heavily in influencer marketing. Marketing to parents, @snapasksg partnered with a number of parenting influencers in Singapore to feature their products such as @princessezyt, @belandbray, @jauzchen. They are all micro-influencers with high engagement rates and a diverse follower base from ASEAN countries. Before getting into partnership with influencers, make sure they are a good fit for your brand.

Check out our comprehensive list of Top Micro-influencers in Southeast Asia to discover engaging micro-influencers to partner within your niche.

 

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🇸🇬Count on me Singapore!🇸🇬 For your kids’ homework? You can count on @snapasksg app!!! . . Ever since I was introduced to @snapasksg app, there has been no turning back! It is literally to me, a life savior! . . It all starts with a question, “Rhy, have you done your homework?” and I am supposed to turn into a professional teacher immediately 😂. Or “Mummy, do you know how to solve this question?” and I need to suddenly become the “know everything” mum 😅. . . Fret not! With @snapasksg, all you need to do is to press a few buttons and viola, you will have someone to “teach” your kids or “solve” the problem almost immediately 🙌🏻. Confirmed one of the app that I used most frequently on a monthly basis 🤣. . . Since August is a month of celebration for our nation, the National Day special discount is still ongoing! . . 🇸🇬Unlimited Advance Package is now $155.00 only! (U.P $168.98) 🇸🇬30 Sessions Package is now $55. (U.P $68.98) . . Hurry, don’t miss out on the good deals and let’s support local 👍🏻. Check out @snapasksg NOW❣️ . . #snapasksg #whyschool2020 #educationsg #sgparenting #sgig #igsg #sgmummies #sp #sgfaves . . #clozette #discoverunder4k #sgmummy #mummysg #sgmums #sgmoms #sgparent #aug20twenty23 #sg_influencers #sgfamily #sgparenthood #sgparents #sgmummyblogger #koolsunz #sginstagram #momof3

Bài viết do Triple R Mummy Princess (@princessezyt) chia sẻ vào

 

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More #redandwhite with @snapasksg! 💟 . Bel told me one day some of her classmates are still not using @snapasksg which I found unbelievable so she asked me to share with y’all again! . We are so close to the exams now, so make the best out of《Majulah! Snapask》packages! From now till end of August, @snapasksg 30 Sessions Pack is $55 (U.P.$68.98) and Unlimited Advance Package is $155.00 (U.P.$168.98)! . Bel also shared with me that those of her classmates who tried @snapasksg were thankful to her too for introducing this useful app! After all, you can download the @snapasksg app for a FREE trial and then decide later whether you want more? FFF though, don’t forget the promos above finishes end August!! . . #snapasksg #whyschool2020 #educationsg #sgparenting #sgig #igsg #sgmummies #sgfaves #sp

Bài viết do Bel, Bray & Mommy Karen🇸🇬 (@belandbray) chia sẻ vào

 

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Still in that National Day holiday mood with @snapasksg 🇸🇬 ! . To celebrate our Nation’s 55th Birthday, @snapasksg, the phenomenal global learning and tutoring app trusted by more than 3 million students is now having a National Day promotion! . 👉 Sign up for their Snapask 30 Sessions Pack for only $55.00! (Original price at $68.98) Or go unlimited for @snapasksg Unlimited Advance Package to ask all the questions you need answered anytime, anywhere at only $155.00/month (Original $168.98). . Join us and over 3 million students in A Better Way to Learn with @snapasksg! Just Snap and Ask! 😉👍⭐ . . #snapasksg #whyschool2020 #educationsg #sgparenting #sgig #igsg #sgfaves #sp

Bài viết do Maji_meow📧priscalu@hotmail.com (@maji_meow) chia sẻ vào

Showing people how to use your app

With video content being the king of content marketing, why not make a short video showing how quick and easy it is to install and use your app? Last month, @damogo_id, a mobile app solution to help reduce food waste, collaborated with micro-influencer @wimboprakoso to show how to use the app step-by-step. The video was short, concise and engaging to watch, gaining over 2000 views. 

Besides posting videos on Instagram, tech brands can level up the game by collaborating with TikTok influencers to create viral videos. Another exciting alternative is to try out and adopt Instagram’s newest feature, IG Reels in your campaigns!

 

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Guys! Tau ga kalo skg sudah ada aplikasi yg punya visi untuk mengurangi sampah dan limbah makanan atau biasa kita sebut Food Waste? Mengurangi stock makanan yg berlebih di resto atau cafe dgn menjual dgn harga 30 – 90% LEBIH MURAH! . eeeeiiitttss, @damogo_id bukan berati yg dijual makan sisa ya guys, FRESH FOOD! Mulai dr makanan jadi, sayur, & buah fresh. Metode pembayarannya juga mudah ga ribet kok! Kalian bisa download aplikasi ini di App Store & Playstore dgn link bit.ly/DamoGo . Ohya sementara masih hanya beroperasi di daaerah #Yogyakarta ya! Yuk, kita sama-sama rescue food bareng DamoGo!👍🏽 . #damogo #foodtech #foodwaste #waste #wastemanagement #playstore #appstore #download #unduh #rescuefood #aplikasi #orderonline #sampahmakanan #makan #makanan #jajan #minum #minuman #sayur #buah #vegetable

Bài viết do Wimbo Prakoso Jati (@wimboprakoso) chia sẻ vào

If your app is easy to use, a short post introducing the app and its features is also good to go. The secret to capture social media’s attention without using video is to come up with stunning pictures showcasing how convenient and simple it is to use the app. Promotional posts from @ronnycakes and @coffee.and.crayons_ are two typical examples of this type of content.

Sharing a Good Deal

If you’re going to offer a good deal to your customers, make sure you spread it as widely as possible so you can raise your brand awareness. Last June, transgender beauty influencer @mskataluna made a shoutout for the dating app Fiori and a chance to win $5000. As Fiorry is known as a dating app for transgenders and non-binary people, partnering with @mskataluna was a smart move to get their new app noticed by the transgender community. 

Another example comes from the partnership between foodie app @chopesg and @_shixuanxuan, when the influencer urged the audiences to order food from Chope to receive discount vouchers.

 

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Giving my day the boost it needs at @engscharsiew_bugiscube . But the best part? I saved $3.50 here because I bought discounted vouchers from ChopeDeals (@chopesg)! . . I had a go at their small dry wantan mee and the noodles serving is so big its so worth the money! I especially loved their boiled wantan which has umami that literally MELTS in my mouth. OMGOSH! 🤯 . My friends and I especially enjoyed our dining experience there because the uncle owners were so friendly and hospitable we would definitely return again just for their service! ☺️ If you’re constantly on a struggle to find a nice meal under a tight budget, you should totally check out ChopeDeals. They have many dining deals under $15, suitable for everyday meals! 🤑 #ChopeSG #ChopeDealsSG #sp

Bài viết do Not Influencer or Model (@_shixuanxuan) chia sẻ vào

Unboxing your products

Unboxing videos are easy to make and also engaging to watch. Nowadays, most unboxing videos are about beauty or high-tech products, however other brands with tangible products can follow this trend too! Last May, @rhomedal_aquino uploaded a part of his unboxing video on IG, in which he is folding the Samsung phone. This 15s video received more than 4k views and lots of comments from his followers, mostly expressing their surprises and complimenting this feature.

If your products are complicated or have many features, you can focus on showing off the most outstanding feature or show the audience how to use your product step-by-step (unboxing Google Nest Mini is an example). Following this, your unboxing videos will be able to give much more insight and value to the audience over a simple reaction video. 

 

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#unboxing #galaxyfold Ceritanya… . . Potongan video lama dr youtube gw 😁 Link in bio

Bài viết do RHOMEDAL (@rhomedal_aquino) chia sẻ vào

No matter what industry your brand is operating in, you can always collaborate with social media influencers to enhance your online presence and promote your products in an exciting way. Ready to get a headstart in influencer marketing? Reach out to us for more information or request a demo to find out how to run a successful influencer campaign!

 

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4 LESSONS LEARNT FROM INFLUENCER MARKETING FAILURES

September 1, 2020 Posted by Influencer Marketing 0 thoughts on “4 LESSONS LEARNT FROM INFLUENCER MARKETING FAILURES”

Nowadays, influencer marketing has become one of the core strategies of digital marketing. Collaborating with the right influencers allows brands to reach out to their target audiences, increase brand awareness and drive purchasing decisions. However, not all influencer campaigns are rainbows and sunshine. Some of them involved errors and controversy, ended up causing more damage than good

In this article, we’re going to analyze some of the influencer marketing failures and unpack the lessons so brands can avoid making such mistakes in their future marketing campaigns.

Pepsi & Kendall Jenner

In April 2017, the global drink company Pepsi released an ad starring famous model Kendall Jenner. In the 2:48 ad, Jenner was being photographed when she happened to notice a protest march happening on the street. After a few eye contacts with the protestors, she decides to join the protest, before walking up to a police officer and offering him a cold Pepsi. When the officer drinks it, the crowd goes wild and the ad ends with everyone applauding, cheering and hugging each other.

The ad went viral after less than 24 hours, but not in an expected way. Receiving massive backlash from audiences, the beverage giant was claimed to be mocking a serious political issue by solving it with a can of soda! Besides, the ad seemed to show the exact opposite of what could happen if someone tries to approach a policeman in the protest! 

 

Among those who criticized Pepsi was Bernice King, the daughter of Martin Luther King Jr. She wrote a sarcastic tweet in response to the ad: “If only Daddy would have known about the power of #Pepsi.” The tweet had 144k retweets and over 260k likes! Facing a lot of pressure, Pepsi decided to remove the ad and wrote a tweet to apologize publicly.


Takeaway: Targeting social or political issues in an advertisement is a risky strategy that could result in backlash and boycott if it isn’t done right. While it’s important for brands to stand up for a cause and deliver an ad that inspires, brands should be conscious of possible reactions from the audience and carefully consider whether the risk is worth taking.

BooTea and Adidas

The following examples of influencer marketing campaigns showcase how influencers should not endorse a product online!   

BooTea, a popular health and detox brand, made an epic mistake when they partnered with famous influencer Scott Disick. When promoting BooTea Shakes to his 23M followers, Scott Disick made a direct “copy and paste” of the instructions given by the marketing team by accident. Here’s what he posted as his caption: 

“Here you go, at 4pm est, write the below. Caption: Keep up with the summer workout routine with my morning @booteuk protein shake!”

Upon noticing the mistake, he quickly deleted the post but not before others have seen it, captured it in the form of a screenshot and shared it all over the internet!


You might be surprised to know that Scott is not the only one who committed this type of mistake. Supermodel Naomi Campbell also copied the exact instructions given by the brand and used it as a caption for her photo promoting a new pair of @adidasoriginals

Mashable made an interesting point when they questioned if this error is truly an accident or a trick to bring more attention to the brand. Whether such mistakes are intentional or not, we might all agree that posts like this would add zero or very little positive value to the brand’s image. 

Take away: While many people blame the influencers for being too careless, brands may need to share their responsibility in these failures, too. The desire to make the most out of influencers can result in influencers promoting products in an inauthentic or unnatural way. That’s why it is essential for brands to form a good relationship with influencers and make them love their products before advertising. In the end, the audiences will only trust your brands if they see the influencers truly enjoy your products and not just promoting it for the sake of monetary benefits.

Adidas and Volvo

In 2017, Kendal Jenner landed herself in trouble again with another controversial ad. She was chosen to be the ambassador for Adidas Originals and was featured in Adidas’s campaign Originals. The ad was beautiful and stunning, yet all people talked about was the mismatch between Adidas and Kendall Jenner. Many people felt that the sportswear giant failed to deliver their message as they worked with a supermodel when they should have cast a real athlete whose story is inspiring and relevant to the brand’s message.  

 

Another example of collaborating with the wrong influencer is the campaign between Volvo and fashion blogger Chriselle Lim. Chriselle is known for producing authentic content and aesthetic pictures featuring her lifestyle, beauty and fashion. This explained why in the post promoting Volvo, Chriselle received mixed reactions from her audience as the product was not a good match to her niche. Comments reflected that her photo looks “fake” and is not aligned with her usual style at all.  

 

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Now that Allen and I are parents we are making more of an effort to live a clean & eco friendly life. And it all starts with the little things such as the products we use everyday. Although we want people to continue #drivingdirty to help save water in California, I’m happy that @VolvoCarsUS is introducing an eco-friendly car wash solution called Consciously Clean. I’m that girl who rarely washes her car (anyone else like me? 🙋🏻), but when I do I cringe by all the toxins that are used and all the water that is wasted. It’s the little things that we do that makes the biggest difference. 🌎 Edited: After seeing all the comments I wanted to clarify… I’m not saying that I’m perfect and live a complete 100% eco friendly life, but since I’ve become a mom I have become more aware of the toxins that we use everyday. I’m only human and striving to become better everyday, and that is the message I wanted to send to you guys. By all means I did not mean that I was perfect..I still have a long ways to go. Thank you for your support and for understanding

Bài viết do Chriselle Lim 🌟 (@chrisellelim) chia sẻ vào

Takeaway: These influencer marketing failures show us that by partnering with the wrong influencers, brands are more likely to confuse their potential customers and invite unnecessary criticism to their campaigns. High follower count is not the ultimate factor for brands to select the right influencers. There are many other factors worth considering such as their suspicious followers, influencer brand’s affinity, audience demographics and so on. Hop over to our blog to discover 4 things that you should look at to pin down the most suitable influencer. 

Huawei Fake Selfie

To prepare for the launch of the newest Nova 3 phone, Huawei partnered with Egypt actress and Influencer Sarah Elshamy in their 30-second ad. The video shows a couple having a great time and using Huawei to capture their beautiful moments. There was no controversy around the ad, not until Elshamy released behind-the-scenes photos, revealing that the selfies taken by Huawei were actually taken by a professional DSLR camera! 

This is actually not the first time Huawei has been caught using DSLR photos as samples of smartphone shots. In 2018, the smartphone brand posted a beautiful picture, showing what could be done with the Leica-engineered dual-cam P9 smartphone, yet the picture was then caught to be taken with a Canon 5D Mark III and a $2,100 lens. 

Source: internet

 

Take Away: It is understandable for Huawei to use professional equipment to give the best shot, yet it would be nicer if the brand was more honest and advertised products based on what they really can deliver. Making misleading advertisements can badly hurt a brand’s reputation and end up damaging the customer’s trust in that brand. At a time when audiences are seeking more authentic content, transparency and authenticity are the keys to pull off an influencer campaign that resonates with the audiences

Bonus: Huawei & Gal Gadot

Now, this is not an example of influencer marketing failures, but it is still an interesting case worth your attention. In 2018, Gadot became Huawei’s US brand ambassador for the Huawei Mate 10 Pro and was featured in their video ad. Later on, she has been caught tweeting about Huawei by using… Twitter for iPhone. This little funny detail was called out by YouTube tech influencer @Marques Brownlee, attracting up to 57k likes and 14.3k retweets and comments in his discovery!

The tweet was soon deleted then replaced with a new one. Explaining the mistake, Gadot told CNET through her publicist that she had a member of her team post the video, and that person used his/her personal device to upload it without noticing the device used would be visible to others. This accident showed that a lot of things can go wrong in an influencer campaign, and the only thing that brands could do is to plan carefully and predict any faults that can possibly happen.

 

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A COMPREHENSIVE LIST OF TOP MICRO-INFLUENCERS IN SOUTHEAST ASIA

August 27, 2020 Posted by Influencer Marketing 0 thoughts on “A COMPREHENSIVE LIST OF TOP MICRO-INFLUENCERS IN SOUTHEAST ASIA”

According to a study conducted by SocialPubli.com, micro-influencers deliver 7X more engagement on Instagram than the average generated by mid, macro, and mega-influencers combined. Despite their modest number of followers, micro-influencers have a well-defined niche and strong influence on their followers’ purchasing decisions. For that reason, more and more brands are partnering with micro-influencers instead of big-name celebrities to provide an authentic touch to their audience and tap into niche communities.

The question is: How can brands partner with the right micro-influencers? With the prominent growth in the number of micro-influencers in 2020, finding the right influencers for your marketing campaigns can be a real problem. Affable is one of the best influencer analytics platforms helping brands to make the right decision based on reliable influencer analytics. By using Affable’s Influencer Discovery, we’ve curated for you top micro-influencers in different niches to partner with in Southeast Asia, let’s dive into it now!

BEAUTY & FASHION MICRO-INFLUENCERS

With more than half of Instagram users made up of females, Beauty and Fashion is one of the most popular influencer niches on Instagram. Makeup tutorials, product reviews, beauty tips and fancy clothes constantly fill the feed. Beauty & fashion influencers never fail to engage their audience with their useful and creative content.  

According to our Instagram influencer analytics, @syahierakhamsan and @nurseryus are the top influencers who attained considerable engagement rates on Instagram (6.5% and 4.6% respectively). While @syahierakhamsan’s popularity lies in her elegant, charming beauty and lovely pictures, @nurseryus grabs the attention of her followers with an artistic IG feed featuring beauty products and beautiful moments in life.

 

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My Beauty, I’ve got it from you! วันแม่ปีนี้ Lancôme ขอมอบของขวัญสุดพิเศษ ถูกใจทั้งคุณแม่และคุณลูก ทุกคำสั่งซื้อ! ONLY AT ROBINSON ONLINE (9-16 AUG): ลด15% (9 AUG only) . . และ Secret โค้ดลดเพิ่มอีก12% (โค้ด: BLG12X) รับเลยทันที ลังโคมชีทมาสก์ 1 แผ่น มูลค่าสูงสุด 600 บาท . . และเมื่อซื้อผลิตภัณฑ์ลังโคมใดๆ ครบ 5,000 บาท รับไปเลย! ผ้าพันคอสุดชิคจาก Lancôme x Vatanika . . #ILoveLancome #LancomeLovesMom #LancomeXVatanika #robinsononline

Bài viết do BEAUTY & LIFESTYLE CREATOR (@nurseryus) chia sẻ vào

@lifnisanders is another beauty & fashion influencer worth your consideration. Based in Indonesia, she managed to stand out in the crowded beauty space with a beautiful Western look and bold makeup style. She received a high engagement rate of 5.5% with over 40k followers mainly from Indonesia, U.S. and Malaysia. 

 

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its a bird its a plane

Bài viết do livjunkie (@lifnisanders) chia sẻ vào

With the rise of male beauty influencers on social media, brands are also taking this opportunity to scale new markets and bring something different in the crowded beauty industry. If you’re looking for a male beauty & fashion influencer, @lucaseelau is the one for you. He has an aesthetically pleasing Instagram page and a record of working with top brands such as @Zaraman, @calvinklein, @versace

Unfamiliar with male beauty influencers? Hop over to our latest blog to discover more about The World of Male Beauty Influencers and how brands can collaborate with them to leverage their campaigns!

 

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Heart made of glass, mind of stone 💎

Bài viết do 𝐋𝐔𝐂𝐀𝐒 𝐋𝐀𝐔 💎 (@lucaseelau) chia sẻ vào

LIFESTYLE MICRO-INFLUENCERS

Inspired by everyday lives and personal interests, lifestyle influencers cover a variety of topics to talk about in their content. This advantage makes lifestyle influencers appealing to a lot of brands as it allows brands to tap into a much more diverse audience compared to other influencer niches. 

Lifestyle influencer @veronlin, followed by @weipinnn and @kyemilktea are among the top engaging lifestyle micro-influencers on Instagram. With an incredibly high engagement rate of 7.06%, @veronlin’s secret lies in her gorgeous pictures and regular engagement with her fans. For @weipinnn and @kyemilktea, their Instagram feed comprises a great mix of beauty, fashion, travel. The variety in content earned both of them great engagement rates (more than 6%) with diverse follower-bases from Southeast Asia.

 

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69/2020 🧚🏻‍♀️ Are you still worrying about you having to shave your hair, underarm or any other parts of the body? 🤭 I visited @hairymary.co for my first session of THOR light laser Hair Removal treatment !! 🙋🏻‍♀️ THOR light laser is 👉🏻 the No.1 permanent hair removal technology from Korea 👉🏻 by far the most pleasant & comfortable hair removal techniques To be very honest, I have been through IPL treatment as well but this THOR light laser is just so much more effective !! It is also painless throughout the whole treatment session 🥳 @hairymary.co is the first ever centre in Malaysia that provides THOR light laser, if you are interested to try out, join my GIVEAWAY below 🔥 🎁 𝔾𝕀𝕍𝔼𝔸𝕎𝔸𝕐 🎁 Follow the instructions stated below to stand a chance to win a THOR light laser hair removal treatment voucher at @hairymary.co which worth RM550 ! 🦋 1. Like this picture 👍🏻 2. Follow @hairymary.co & @veronlin 🥰 3. Tag 3 friends in the comment section below to let them know about this awesome THOR light laser hair removal treatment 👯‍♂️ [ you may comment as many times as you want, the more the entries, the higher chance you would walk away with this voucher ] Who knows, you might be the Lucky Winner 🍀 Not forgetting to mention, @hairymary.co is currently having their Re-open Promotion (30%+40%), until 15th July only ‼️ Mention my name ‘veronlin’ whenever you visit @hairymary.co and you will be entitled a FREE Whitening Mask !! 💘 Good luck ❤️ #veronnlinnn #giveaway #vouchergiveaway #THORlightlaser #hairremovaltreatment

Bài viết do 𝒱𝑒𝓇𝑜𝓃 𝐿𝒾𝓃 练倩汶, 20 | 𝑀𝒴 💫 (@veronlin) chia sẻ vào

Wondering which male influencers are doing great in the world of lifestyle? Meet @a.helmiy and @brandyontherock. Both have a passion for travel and fitness with high engagement rates, while @a.helmiy focuses more on promoting luxury lifestyle and products. 

 

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To all our frontliners and unsung heros, thank you so much for your services during this period of time. I am doing my part as a safe distancing ambassador and I can understand how tough it gets but I believe it is definitely harder for the frontliners and the unsung heros. Just a mere “Thank You” will definitely warm the hearts of these heros. @Pepsisingapore is giving away Thank You Pack for yourself and your frontliner friend/family! Stand a chance to win this giveaway by simply, 1. Tag a frontline hero and tell us why this unsung hero deserves this goodie pack. #pepsisg #pepsilime #partipost #sp *T&C applies – https://rb.gy/ps1fts Thank you to the sponsors for the giveaway @pepsisingapore @kfc_sg @pepperlunchsg @popeyes.sg @mfmsingapore @gelaresg Lay’sSingapore and QuakerSingapore

Bài viết do Brandon Teo (@brandyontherock) chia sẻ vào

FITNESS MICRO-INFLUENCERS

This year, fitness influencers are on the rise. As health becomes the top priority of many people due to the pandemic, fitness influencers are leading the trend on social media with their fitness workouts. @xenithfitness and @shebakesandlifts are micro-influencers who attracted big following on social media with their home workout videos. @xenithfitness also leveraged the game by playfully engaging his 2 little cute dogs in his workout videos!

There’s more than one way to stay active during the quarantine! @samcor_ , beautiful dance fitness influencer, has recently encouraged Instagrammers to get on their feet with her engaging dance workout videos. With creative video content and stunning IG feed, @samcor_ garnered a great engagement rate of 7.71% with audiences tightly focused in the Philippines. 

Check out our blogs to look for more Trending Fitness Micro-Influencers in Southeast Asia and 4 Ways To Partner With Fitness Influencers.

FOOD MICRO-INFLUENCERS

With people staying at home in recent months, the spotlight is now on food influencers who are offer cooking tutorials and share homemade recipes. Indonesian-based influencer @regunancha is among the top influencers with impressive engagement rates on Instagram. With stunning home-cooked dishes and detailed cooking guides in her captions, the audiences rewarded her with an engagement rate of 5.27% which is considerably high in this niche. 

 

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Bebikinan kala itu waktu pengen makan tteokbokki 😍😍 karena ga punya garatteok jadi bikin sendiri, kalau aslinya bahannya tepung beras yang bulirannya pendek..yang ini resep ala ala.. ala kadarnya menyesuaikan bahan yang ada😅 Eomuk juga lagi ga ada (resepnya pernah saya share) jadi saya ganti sosis. Happy weekend guys… Tetap sehat dan semangat ya… . . TTEOKBOKKI (떡볶이) / STIR FRIED RICE CAKES by @regunancha Bahan: 16 buah garaetteok potong menjadi 2 2 batang Sosis potong serong 3 batang daun bawang rajang serong 2 lembar kubis potong potong kecil 1000 ml air beras (air cucian beras kedua) 3 butir telur rebus kupas keju mozarella parut sesuai selera (optional) Bumbu Saus campur rata: 4 sdm gochujang 2 sdm gochugaru /cabe bubuk pedas 1 sdm kecap asin (sesuai selera) 1 sdm madu 1 sdm kaldu jamur bubuk Gula pasir sesuai selera Cara Membuat: 1. Rebus air beras dengan tteok dan bumbu saus. Tambahkan sosis. Masak hingga bumbu mulai mengental dan meresap. 2. Masukkan kubis, daun bawang dan telur, aduk rata, masak hingga sayuran matang. 3. Beri parutan keju mozarella diatasnya. Tutup panci agar kejunya meleleh. Angkat dan sajikan. . . . GARAETTEOK (가래떡) / CYLINDRICAL RICE CAKE by @regunancha Bahan: 250 gram tepung beras 35 gram tepung sagu 270 ml Air panas mendidih (secukupnya/bisa kurang bisa lebih) Cara Membuat: 1. Campur tepung beras dan tepung sagu lalu tuang sedikit demi sedikit air mendidih sambil diaduk aduk dengan sendok nasi. Berhenti tambahkan air jika sekiranya sudah bisa diulen. 2. Campur rata dan sesekali dipukul pukul hingga padat bisa dibentuk. Pindahkan di talenan lalu bagi menjadi 8 bagian dan lonjongkan dengan menggunakan kedua tangan. Jika sudah selesai potong menjadi dua. 2. Didihkan air di panci yang besar beri sedikit minyak. Jika sudah mendidih masukkan tteok. Masak hingga mengapung dan diamkan sejenak hingga benar benar matang. Angkat dan tiriskan. . . #tteokbokki #떡볶이 #food #koreanfood #homemadefood #foodlover #masakankorea #homecooking #foodlover #instafood #doyanmakan #resepmasak #resepmasakan #berbagiresep #homecooking #masakanrumahan #shareresep #like4likes #food #foodie #foodgram #toppokki

Bài viết do Renna Regunancha (@regunancha) chia sẻ vào

If you think that delicious food and yummy recipes are all that food influencers talk about, you’re going to change your mind! @qinlovesmacaronsss and @rika_dinarjanti are 2 amazing food micro-influencers that deserve our attention with their aesthetic IG feeds moving beyond food content. 

@rika_dinarjanti is a coffee lover and usually takes artistic pictures of cafés, while @qinlovesmacaronsss’s content is much more diverse with sponsored posts featuring beauty and fashion brands. Both earn high engagement rates (4.2% and 3.3% respectively) and have diverse follower bases in Southeast Asia.  

 

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. Hello August 👋 . Let’s play with shadow Good taste of Kino Signature Surprisingly, I like the taste of almond milk blended in with coffee, no sugar. . Good place to spent Make sure what time they open ya guys… . . . @kinokimicoffee Jl.Ranggamalela no.6-8 Bandung . . . . . #coffeeshopbandung #kinokimicoffee #coffeeindonesia #happyboringlife #indocoffeegram #proudofyourlocalcoffeeshop #mbakfotokopi #indonesiancoffee #worldofcoffeeofficial #storefrontcollective #coffeeclass #mytablesituation #butfirstcoffee #coffeeisalwaysagoodidea #espressoyourself #coffeegrind #coffeegeeks #indonesiancoffeeshop #ehayokngopi #shadowhunters #cupoftheday #coffeemoments #supportyourlocalcoffeeshop #cuteplaceid #cuteplacebandung

Bài viết do Rika Dinarjanti (@rika_dinarjanti) chia sẻ vào

 

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🌟 𝙂𝙄𝙑𝙀𝘼𝙒𝘼𝙔 from @pepsisingapore!🌟 . hello peeps! are you ready for our nation’s 55th birthday tomorrow? i’m staying home with the latest Pepsi Lime to celebrate. i love the taste a lot and gonna stock up for more from @7elevensg later! . to commemorate this happy occasion, @pepsisingapore is giving away 𝗧𝗛𝗔𝗡𝗞 𝗬𝗢𝗨 𝗣𝗔𝗖𝗞𝗦. simply tag your friends/families who are front-line workers and tell us why you nominated him / her. stand a chance to win a 𝗧𝗛𝗔𝗡𝗞 𝗬𝗢𝗨 𝗣𝗔𝗖𝗞 for both of you if chosen! (unique multiple entries allowed). contest ends 23 Aug 2020, with no entry fee or purchase requires , so good luck & start tagging now! . thank you to the sponsors for the generous giveaway! @pepsisingapore @kfc_sg @pepperlunchsg @popeyes.sg @mfmsingapore @lays @gelaresg @quaker . *T&C apply. https://rb.gy/ps1fts ————— #PepsiSG #PepsiLime #7elevensg #ILoveSingapore #Singaporean #Singapore #SG55 #NationalDay2020 #Parties #UnsungHeroes #SGLifestyle #SGBlogger #GoodThingMustShare #SGLifestyleBlogger #IGFood #InstaFoodSG #SGFoodie #SGKOL #KOLSG #GiveawaySG #ContestSG #SGContest

Bài viết do мαʏα ʜᴀᴢᴇʟ ǫɪɴ マヤ • sɪɴɢᴀᴘᴏʀᴇ (@qinlovesmacaronsss) chia sẻ vào

PARENT MICRO-INFLUENCERS

Parent influencers often provide an authentic touch to the audiences as they’re open to share their honest experiences raising children and give helpful parental advice. This explained why mom bloggers ranked 3rd in their ability to influence purchasing decisions after influencers in the Friends & Family and Food category. 

We made a separate blog about top engaging parent influencers in Southeast Asia, which comprises Mom fashion influencers, Cooking mamas, Daddy influencers, etc. Find out more at Top Parent Influencers To Partner With in Southeast Asia

GAMING MICRO-INFLUENCERS

Video games have seen an increase in popularity as people seek out entertainment options during the social distancing. Now, the number of gamers is huge, but the number of people watching game videos and live streams is even bigger. Partnering with gaming influencers opens up an opportunity for brands to break into this attractive market and connect with millions of millennials in a genuine way.

@teandpe is an ideal gaming influencer to partner with. He had a good engagement rate and a long record of featuring many brands such as @Tokopedia, @welovehonda_id. He also has a Youtube channel yet bis videos vary a lot from 20k to 200k views. Another gamer worth your consideration is @secretmadtoi, a Professional PUBG Mobile player playing for Team Secret, MalaysiaHe has an incredibly high engagement rate (11%) of over 55k followers mainly focused in Malaysia and Indonesia.

 

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Best Gaming Chair I ever Had #teamsecret #secretlab #secretlabschairs #madtoi #pubgmobile

Bài viết do MADTOI (@secretmadtoi) chia sẻ vào


Together with male players, female gamers are growing in popularity. @rinnmoka and @sachiimii are 2 female gamers receiving huge attention from social media. Their Instagram is a mix of fashion and lifestyle on top of their job as a gamer/livestreamer.  Both earn impressive engagement rates (16.8% and 5.9% respectively) and have their own Youtube Channels (Sachi Gomez and Rin Moka).

 

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🙃

Bài viết do Dinda (@rinnmoka) chia sẻ vào

 

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Girls in Gaming with @alodia , @ashlili & Sachi, moderated by @geekyamreeki ✨ Join us and sign up now! https://www.crowdcast.io/e/girlsingaming

Bài viết do Sachi Gomez (@sachiimii) chia sẻ vào

4 Viral Marketing Strategies to Attract Millenials and Gen Z

August 22, 2020 Posted by Influencer Marketing 0 thoughts on “4 Viral Marketing Strategies to Attract Millenials and Gen Z”

What are Millenials and Gen Zs looking out for? 

Viral marketing reaches wide audiences at a low cost and generates active discussion about the brand. Social media is the ideal platform for viral marketing campaigns as it facilitates the sharing of popular content. With the right influencer and a touch of creativity, brands can easily trend on social media and capture the attention of consumers. 

Yet, creating a viral marketing campaign is not that easy. Most viral marketing campaigns are accidental rather than intentional and brands have to be on a constant search to find out what resonates with their audience. With Millenials and Gen Zs forming the largest audience on social media, it is especially important to know what appeals to them.  

Struggling to find the recipe for viral content? Here are some tips on how to create viral content to attract Millenials and Gen Z consumers on social media! 

1. Start a Hashtag Challenge 

Contest and giveaways are one of the most common tactics brands use to increase awareness on Instagram. Hashtag challenges have a tendency to go viral with well-known challenges like the ALS #IceBucketChallenge, Pepsi’s #pepsicanbalance and Guess’s #InMyDenim. Not only can hashtag challenges give your brand a boost quickly, they often leave a lasting impression on consumers too! 

One of the most successful hashtag challenges in 2019 is the #RibenaLightChallenge. Playing a pun on the product’s name, @ribenasg collaborated with Singaporean influencers including @debbwie, @naomineo_, @jazephua, @syarif.ig and @speishi. The goal of the challenge? To take a picture of anything and make it seem like it’s floating. With over 90k total engagement from its campaign, Ribena successfully grabbed consumers’ attention and was able to differentiate its new product from the original.    

 

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Here’s my attempt at the #RibenaLightChallenge, what do you guys think? 😛 Ribena has been my favourite childhood drink since young and the all new Ribena LIGHT now is equally enjoyable, if not even more yummy!! It’s HALF the sugar content but STILL THE SAME GOODNESS! 😍 Now is the chance for you guys to win $200 worth of Grab vouchers! 😛 To participate in the #RibenaLightChallenge, 1. Simply take a picture of anything and make it seem like it is floating. Be as creative as possible! 2. Tag @ribenasg and hashtag #RibenaLightChallenge (remember to set your account to public!) 3. The 5 most creative entries will win $200 worth of Grab vouchers each 💵 Good luck! ✨ #sp

Bài viết do DEBBIE.S (@debbwie) chia sẻ vào


With more and more popular hashtag challenges on Tiktok and Instagram, brands should consider using this wildly successful tactic. And as always, tapping on popular influencers can help you get started by engaging their followers so as to generate awareness of your hashtag challenge. 

2. Get Your Creative Juices Flowing

If you pay close attention, it is hard to miss out this trait among all the viral marketing campaigns on social media —  Creativity. For any campaign to go viral, it is important for your content to stand out from the rest. 

New digital mobile service provider, @gigaexperience, recently launched a #DitchYourGlitch campaign in June with @melissackoh, @sethluicious, @heylookitsdionne, @roxannejy and @xiaxue among many others. Followers saw a “glitchy” and unloadable post on these influencers accounts which led to a ton of confused comments about what was really going on. 

The big question mark left in the air successfully drew a great amount of attention to the #DitchYourGlitch campaign, making it viral instantaneously. Shortly after, influencers revealed @gigaexperience which aims to get rid of glitchy posts by offering the fastest network connection.

 

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Thank you guys for expressing concern on my “glitchy”, unloadable post yesterday. Slow connections can be so frustrating, and I know some of you even tried to restart your wifi! It was a prelude to today’s exciting news: giga has launched their newest, best plan, 40GB at $20 (no contract, price reverts to $30 for 40GB after 12 months), powered by Singapore’s fastest network. With no hidden fees, it’s time to #ditchyourglitch and enjoy the fastest network connection. giga is also the only telco to offer FREE rollover data across all plans, so there will be no wastage of unused data! Join me in the #gigaexperience family and enjoy more data for less! #sp

Bài viết do Melissa Celestine Koh (@melissackoh) chia sẻ vào

But, creating thought-provoking content is not the only way to launch a viral marketing campaign. @pizzahut_sg collaborated with @sgagsg, to come up with a sweet and funny pun for its heart-shaped pizzas on Valentine’s Day. 

Want a “Pizza my Heart”? With an innovative product and a catchy phrase, the post got over 18k likes as consumers reacted to the cheesy pizza puns. Similarly, brands can consider adding humour to their campaigns and throw in a pun or two.

  • Tip: Content that goes viral often triggers an emotional response in people. By appealing to consumers’ emotions, especially the positive ones like laughter and amusement, creating viral content for millennials and Gen Zs is no longer a difficult challenge! 

3. Video Content is The King of Content Marketing

The rise of Tiktok is one of the top content marketing trends to watch out in 2020. According to Adweek, TikTok generated “the most downloads for any app ever in a quarter” in Q1 2020. 

Video content is expected to be the future of influencer marketing, especially as short-form videos continue to gain traction on social media. 

Highly unique and creative content on Tiktok encourages users to be themselves which resonates with millennials and Gen Z’s search for authentic and relatable influencers. Dettol’s TikTok challenge even comes with a unique song that users can dance to. According to AdAge, the wildly successful #handwashchallenge got an impressive 9 billion views in just 4 days!   

@dannyahboyHaha! I’m joining this challenge too ! During this time, remember to wash your hands and love yourself ~Do the #Han#dwashChallenge with me!#ad#

♬ Hand Washing Song – Viruss


To ride on the wave of user-generated content, Instagram recently released Instagram Reels. A new kid on the block, it is targeted to recreate Tiktok’s viral video trend. The new short-form video editing and sharing feature on Instagram allows users to create 15-second entertaining videos. 

  • Tip: With Tiktok banned in India and Tiktok ban in the US, more consumers will be turning to IG Reels in the coming months. Hence, brands should consider familiarizing themselves with IG Reels so as to launch viral video campaigns in these markets.    

 

4. Trendjacking 

Content discovery is an important process of creating effective content by knowing what your audience is interested in. In particular, a viral content marketing strategy needs content that resonates with your audience. 

So, what is trendjacking? Make a quick guess and the straightforward answer would be to hijack a trend. According to MultiView, trendjacking happens when brands and organizations notice something that is gaining a lot of attention online and then interject themselves into it. It is a strategy closely related to real-time marketing which focuses on current relevant trends. 

The #10YearChallenge is a prime example of a trend that took social media by storm in 2019. Brands had happily hopped on the bandwagon to compare how they were like 10 years before versus how they were like in 2019. For @digibankid by DBS in Indonesia, the post helped to demonstrate the technological transformation of the brand. Compared to 10 years ago, customers can now conveniently transfer money via the digibank app instead of a physical machine. The creative post also helped to increase awareness of its electronic banking solutions. 

Beyond being involved in online trends, relating to trends occurring in daily life can make a significant impact as well. With QR codes disguised as SafeEntry checkpoints, Circles.life “wanted to create a fun way to subtly get netizens to scan the code and get updated on its eSIM launch”. To spread awareness of its campaign, Circles.life also partnered with SGAG which resulted in over 30,000 likes on Instagram. 

 

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Classic @circleslifesg, putting QR code for your newest eSIM that resembles SafeEntry – this kind of thing, confirm must be you guys!

Bài viết do SGAG (@sgagsg) chia sẻ vào

Overall, the trick to create a viral marketing campaign is to produce relatable content that audiences will share with their community. And marketers have to realize that’s more than just creating great content. 

To encourage sharing behavior among your audience, it is important for brands to keep their ears to the ground. After all, whatever is happening around us might be the next million-dollar viral marketing idea! 

 

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Leverage Your Influencer Campaigns With Fitness Influencers

August 18, 2020 Posted by Influencer Marketing 0 thoughts on “Leverage Your Influencer Campaigns With Fitness Influencers”

In the last few months, Instagram has exploded with engaging home fitness workouts created by Instagram fitness influencers. Workout videos, especially on Instagram Live, has become an ideal way for fitness influencers to keep their audience engaged while practicing social distancing.  

As health becomes the top priority on consumers’ minds, fitness influencers have been gaining massive followings during the pandemic. Hence, now’s the golden opportunity for brands to work with fitness influencers and increase brand awareness to potential customers. 

In the previous article, we discovered the Top Trending Fitness Micro-influencers in Southeast Asia, but in what ways brands can work with them to leverage their influencer campaign, let’s find out now!

Hosting Live Workout Sessions

Last May in the Philippines, Nike launched a Community Workout series, partnering with Filippino fitness micro-influencers @tanyamariaaguila and @monicaracestheworld to stream workout sessions on Instagram Live. 

The live streaming series was a part of their #playfortheworld campaign which encourages their customers to stay healthy and active during the stay-home period. The idea was well-received on social media, and the post featuring Nike’s workout session made Tanya and Monica the influencers with the highest engagement rate in the Philippines in May 2020!  

@Bioresg is another brand that executed a brilliant influencer marketing campaign by hosting workout sessions. They partnered with fitness macro-influencer, @roxannegan_, to provide their audience with regular home workouts. In the post featuring @Bioresg, Roxanne emphasized the importance of using sunscreen Biore UV Athlizm to protect our skin against UV rays, even when she is practicing indoors. 

Leveraging Video Content 

With video content being the spotlight on social media, producing engaging videos is the key to attract Millenials and Gen Z consumers.

You may know #movemoreathome, a campaign that has gone viral recently launched by @rexonathailand. With the aim of inspiring people to get up on their feet during self-quarantine, Rexona collaborated with a number of Thai influencers, including celebrities, fitness influencers and even dancers. Influencers were made to share videos of them exercising or dancing to dynamic background music. By partnering with Tiktok influencers too, the campaign quickly became a hit and received high engagement rates, especially among younger audiences.  

But, fitness workouts are not the only way to have fun with video content. Recently, Thai fitness influencers @thisisbebe, who is a famous pilates performer, amazed her followers with a video featuring @slimmadrink. Instead of showcasing her graceful pilates moves as usual, the opening of her video was made up of energetic dance movies which were totally unexpected. This dancing part came as a surprise for her followers, rewarding her with a whopping 170k views!     

Another example of how we can be creative with video content is from student-athlete @kerstinong. In her video post promoting @underarmoursg, she challenged herself with single-leg hops over up to 7 shoeboxes. The video quickly gained popularity and became one of the most-viewed videos on her Instagram feed.

Holding A Virtual Race  

Have you heard about “virtual race”, the latest running trend in the world?

Virtual Race is a race in which participants will run alone and connect their phones to a GPS-tracking app to measure results. Joining the virtual race, runners can avoid social gatherings, which is important to keep them safe from coronavirus, but still feel as if they’re a part of the crowd! 

Last July, as the annual Pocari Sweat Run was canceled due to coronavirus, Pocari Sweat Indonesia decided to launch the first virtual race in Indonesia, namely Pocari Sweat Run Virtual 2020. The event is scheduled to take place on August 16 at 06:00 – 08:00, Jakarta Time. To spread the word,  @pocarisportid partnered with reputed fitness influencer @melanieputria. With such an innovative virtual event, the influencer campaign immediately generated great attention on social media as well as the running community in Indonesia.

Asics Global Running Day Virtual Run is another virtual race that is worth your attention. Unlike the Pocari Sweat Run, this race aims to encourage women to run more but also to raise funds for Breast Cancer Foundations in the region, and the National Cancer Society of Malaysia. Holding a race with a good cause is a great way for brands to contribute to society in times of need and showcase what your brand stands for and your values to consumers.

 

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It was Global Running Day yesterday – did you manage to get a run in? No chance to meet up with friends to run together this year because of what’s happening, but @asicssg has an Asics Global Running Day Virtual Run that you can be part of. This virtual run aims to empower women and will be raising funds for the Singapore, Thailand and Indonesia Breast Cancer Foundations, and the National Cancer Society Malaysia. The event is open from now till Sunday, 7 June, and all you need is a GPS-tracking app like Asics Runkeeper to participate. There’s 3km, 5km and 10km – it’s free but sign up by tomorrow at web.42race.com/race/asicsgrd2020. P.S. Thanks for the new running gear, Asics! #globalrunningday #asicssg #virtualrun #getfit #lovefit #fitforlife #fitness #fitnesseveryday #instafit #igfit #activelife #runforlife #runningsg #sgrunning #instarunners #IGrunners

Bài viết do Cheryl Tay (@cheryltaysg) chia sẻ vào

Sharing Inspirational Stories

Nike’s video commercial is a perfect example of how brands can connect with their customers by sharing inspirational stories. Unlike most videos nowadays which are created only for amusing purposes, Nike’s videos are rooted in personal yet inspiring stories about the athlete’s journey to attaining success.

In 2019, Nike successfully spotlighted tennis legend, Rafael Nadal, in their commercial ad named Rally. The video is a combination of different rallies where Nadal never fails to put in relentless effort to earn each of his points in different matches. And the message at the end of the video is still stuck in viewers’ minds: “Crazy dreams take crazy effort.”

 

Beginning is another 60-second commercial ad from Nike that inspires the audience by featuring professional basketball player, LeBron James’ journey to becoming one of the greatest players in NBA history. The video showcases how he had emerged from poverty in a small and humble city in Akron. At the end of it, James expresses his hope that children in the world will not have to start with a “humble beginning” like he did.  

 

Telling stories that inspire is the recipe to an engaging marketing campaign. While not every brand will be able to reach out to legendary sports players, brands can always partner with local athletes and trending fitness influencers in the community to spread the story about determination and motivate consumers to lead a healthy lifestyle! 

 

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What is IG Reels and How Brands Can Run Successful Campaigns with It

August 15, 2020 Posted by In The News 0 thoughts on “What is IG Reels and How Brands Can Run Successful Campaigns with It”

Is Tiktok going away and IG Reels, here to stay? 

On August 5th, Instagram’s newest feature, Reels, launched in over 50 countries around the world. At the same time, Trump has signed an executive order that will effectively ban the use of popular social media platforms, Tiktok, in the U.S. 

Loved by users for its authentic and engaging short-form video content, TikTok stood out by allowing users to express themselves creatively. According to Adweek, the platform generated “the most downloads for any app ever in a quarter” in Q1 2020. 

But with social media’s biggest player stepping into the game, it is inevitable that brands will soon need to get on the new IG Reels trend. According to a 2019 survey by Mediakix, 89% of marketers found Instagram to be the most strategically important social channel for influencer marketing.

The addition of IG Reels provides an alternative content type for brands to connect with audiences in a relatable and genuine way. Instead of switching between TikTok and Instagram, brands can now centralize their campaigns in one app and marketing spend on Instagram is predicted to increase.  Eager to know more? Read on to find out how your brands can get a headstart on IG Reels and run successful influencer campaigns with Instagram’s newest feature! 

  1. What is IG Reels exactly? 
  2. How is IG Reels different from Tiktok? 
  3. Are brands really starting to use IG Reels? 
  4. How to Run Successful Campaigns with IG Reels

What is IG Reels exactly?

Instagram Reels is the latest feature of Instagram that allows users to create 15-second videos with music, features and effects. Users can edit their videos with 4 features: Audio, speed, effects and timer. Similar to TikTok, users can select one of the many effects in the effect gallery, created both by Instagram and creators all over the world. Reels in Explore will also showcase the best of trending culture on Instagram. 

How is IG Reels different from Tiktok? 

In contrast to TikTok, videos on Reels are limited to only 15 seconds. Users can also choose to share their videos publicly or just with their followers. Moreover, users are not allowed to use songs outside the IG music library and can only add their original audio by recording a reel with it. 

Are brands really starting to use IG Reels? 

Some brands which have jumped onto the bandwagon include @louisvuitton, @balmain, together with influencers @junesixtyfive and @wonguy974. But if you’re still cautious to test the waters, here’s how your brand can run successful campaigns with IG Reels! 

How to Run Successful Campaigns with IG Reels

1. Know Your IG Reels Audience 

Short-form videos are popular with Millennial and Gen Z consumers who value authenticity and engaging content. This explains why a majority of TikTok’s audience is in their 20’s or younger. 

However, Instagram is made up of a slightly older audience, with 79% of Instagram’s audience between 18 and 44 years old. By using IG Reels, brands can reach out to a more diverse audience who may be interested in short-form video content. 

For marketers struggling to reach Millenials and Gen Z consumers on Instagram, focusing their campaigns on IG Reels will make it easier for them to target their desired audience on Instagram. 

2. Integrate with other IG content formats 

Furthermore, brands should recognise that IG Reels is not a standalone feature. Understanding the plethora of tools present on Instagram will be useful to launch integrated influencer campaigns with multiple media formats.  

Instagram Live saw a 70% increase in usage in April following social distancing orders in the U.S. while the recent release of new font types for Instagram Stories excited many IG Story users. Meanwhile, long-form video content on Instagram is supported by IGTV which was launched in June 2018.  With these various features in place, brands should be mindful not to treat IG Reels merely as “a second TikTok”. 

For Instagram audiences who are not familiar with Reels yet, using other content types and features to support branded content on IG Reels will be helpful to attract views. Hence, a clever tip is for brands to share their Reels and generate awareness using Instagram Stories, IGTV and Instagram Live together. 

3. Work with Influencers on Instagram 

Brands can get the best of both worlds by working with influencers on Instagram, but with experience in TikTok. The IG algorithm will likely favor well-known influencers on Instagram with an established community of followers. At the same time, influencers who are familiar with TikTok will have the expertise to create short 15 second videos with sensational content. 

An example is Singaporean micro-influencer, @crysta.bel who has 23.9k followers on Instagram and 229.7k followers on her TikTok account. Known for her dancing and lip-syncing videos, her collaboration with @shopee_sg on Instagram received over 10k views. 


Australian Eggs is among the first Australian companies to launch influencer marketing campaigns on Instagram Reels and made an impact with short, unique and entertaining content. The video shows many different ways we can cook eggs, and in the center is a man singing beautifully while enjoying his dish (which is made by eggs, of course). The video is a part of their campaign  #EggsMyWay which targets younger audiences and captures their attention in a new way. 

 

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Surely these guys & gals aren’t the only ones who reely like their @australianeggs 🍳 🤤 A bit of fun for our first brand campaign on Reels! #eggsmyway

Bài viết do Born Bred Talent (@bornbredtalent) chia sẻ vào

With around 1 billion active users on Instagram, brands can also expect an explosion of user-generated content on IG Reels, similar to TikTok. With the launch of Reels, everyone can now be a video creator. Hence, consumers are predicted to give more attention to nano-influencers with well-defined niche and real influence in the community. To boost engagement of influencer campaigns, brands should thus keep a lookout for nano-influencers and rising stars on IG Reels to work with.  

4. Create some IG Reels challenges, why not?

We are all familiar with TikTok challenges, so how about starting the first IG Reels Challenge? #LevelUp, #OwnTheCurve or #DistanceDance are among top-performing challenges that inspire millions of audiences to watch and engage with them, and brands can totally do the same with IG Reels. 

Now, creating a viral challenge on IG Reels, of course, requires a lot of factors. Brands should bear in mind that they only have 15s to engage the audience (not 60s like TikTok video), so the challenge should be quick, simple and easy to follow. As the music is limited to IG music library, brands must take extra-effort to select the most suitable background music. Last but not least, it is essential to engage Instagram influencers to raise awareness and inspire people to join. Leveraging on IG Reels features, brands can partner with Instagram influencers and create a buzz on social media by initiating IG Reels Challenges. 

5. Don’t forget to have fun with your content

Last but not least, IG Reels is a new feature so there is lots of room for brands to explore! Make use of the AR filters and create your own catchy music to stand out from the crowd. With only 15 seconds to showcase your brand, it is important to deliver a short and sweet message which can make a lasting impression. An example is celebrity influencer, @jessicaalba, who posted a Reel of her dancing with her Honest Beauty masks in her garden, on a patio table, and even on her kitchen counter! He also posted on her feeds and receive huge engagement from her fans.

Even though some may think that IG Reels feels like TikTok, it is important not to limit your campaign to what has been done in the past. The more creative you get, the more likely you are to stand out and be an inspiration for others to follow. Start an influencer marketing campaign on IG Reels and lead the pack now!  

 

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The World of Male Beauty Influencers

August 4, 2020 Posted by Influencer Marketing 3 thoughts on “The World of Male Beauty Influencers”

In the past, the beauty industry used to be dominated by women. However, with men becoming progressively interested in taking care of their appearance, more and more men started putting on makeup, representing a huge market opportunity for beauty brands to invest in. According to Allied Market Research, with a growing demand for men’s personal care products, this industry is predicted to hit up to $166 billion by 2022. 

As male beauty influencers have become a thing on social media, brands are taking this opportunity to scale new markets and bring something different in the crowded beauty space. In this article, let’s take a deeper look into the world of Male Beauty Influencers and how brands are collaborating with them to create influential marketing campaigns!

Beauty brands started removing gender in their marketing

MAC Cosmetics is one of the global beauty brands that promote gender-neutral products. Back in September 2019, this brand partnered with male beauty influencer @bretmanrock to promote their new Love Me Lipstick. The video immediately caught social media’s attention and became one of his most-viewed videos with more than 6M views. Last month, this brand announced its partnership with EXO member @layzhang with the aim of breaking the gender barriers in the beauty industry.

Last month, Kiehl’s partnered with several male beauty influencers in different countries to promote their new Vital Skin-Strengthening Super Serum. Reaching out to male customers, Kiehl’s picked up on the idea of men looking good and healthy in their campaign. They emphasized the serum can protect skin against skin-aging stressors and helps men maintain stronger and healthier skin.  

 

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Been trying out @kiehlssg NEW Vital Skin-Strengthening Super Serum for a full 3 weeks now, with visible results with just 1 application, Kiehl’s have officially outdone themselves again! . Fuelled with Adaptogenic Herbal Complex containing the power trio of Red Ginseng Root, Holy Basil and Schisandra Berry, each morning I wake up with brighter skin, even my outbreaks are getting lesser and I feel my skin is getting healthier and stronger. Vital Skin-Strengthening Super Serum has proven to me that strong skin is key in helping to protect skin against skin-aging stressors! . Get a free sample from any Kiehl’s outlet/counter all over Singapore to try out the magic yourself!! . Comment a “yes” below if you like me to do giveaway on the Vital Skin-Strengthening Super Serum! . #KiehlsSG #KiehlsSuperSerum #sp

Bài viết do 𝐘 ☾ ✞ 𝐀 𝐊 𝐈 𝐒 ∙ 𝐉 𝐀 𝐌 𝐄 𝐒 (@yutakis) chia sẻ vào

 

Boyish Good Looks

South Korean men are leading the world’s male beauty market. Led by K-Pop male celebrities, “boyish good looks” has become a widespread cultural trend. Chanel Beauty Korea introduced a campaign last year, #boydechanel alongside the debut of its first makeup line for men. The launch of Boy De Chanel was supported by male beauty influencer @d.hwan_92 alongside other male influencers who showcased flawless skin. 

The brand also posted a video with #BeOnlyYou, educating men on how to achieve a “Natural Look in 6 Steps”, promoting a “natural look that is still you”.

Leading with an Empowering Message 

Brands can also learn to lead with an empowering message for men who are exploring the world of makeup. Last July, Urban Decay Cosmetics held a wildly successful campaign with their #StayNaked collection with the concept of being #PrettyDifferent. Expanding the definitions of who can wear makeup, Urban Decay worked with the Fantastic Beasts star, Ezra Miller. 

Their message of not subscribing to typical beauty standards was also well-received on social media. Beauty influencer and #UDPartner, @ivanbaaaaah, also applauded the campaign for showcasing different kinds of beauty and his post received over 20k likes from inspired followers.   

 

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Urban Decay

Bài viết do Ezra Miller (@imezramiller) chia sẻ vào

 

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Let’s bloom for the summer! I’m so excited to introduce @urbandecaycosmetics new Stay Naked Weightless Liquid Foundation. Get this, it comes in 50 shades with 9 intensities, 3 mastertones and 7 undertones! Yas inclusitivity! The foundation is a beautiful medium coverage that is super flexible on the skin and also breathable, lasting up to 24 hours wear. My shade is #40NN and it blends into my skin seamlessly. It’s a natural matte finish too! I feel super honored to be part of this because I’ve always struggled with my own beauty and where I fit in, especially coming here from Malaysia. I felt like I was always oscillating between being myself or what society expects of me. I watched @urbandecaycosmetics new #staynaked campaign and I was so inspired, I loved how they showcased different kinds of beauty, so we can do it, too! #udpartner

Bài viết do IVAN LAM (@ivanbaaaaah) chia sẻ vào

Other brands are also venturing into this scene. Imagined to give a voice to all types of beauty, Givenchy introduced #MadetoDisturb featuring its Volume Disturbia mascara. Making a stunning appearance at one of the events was beauty influencer @danielzrotfl and @thegigigoode from Ru Paul’s Drag Race. Learning from these examples, brands can give a tribute to individuality and reinforce the message that beauty is being yourself!  

Bigger and Bolder Looks

Brands are also making a statement with their campaigns, with influencers coming up with bigger and bolder looks. Male beauty influencer @louiecasttro swept followers off their feet in his collaboration with @maccosmetics for a #MACHalloween look. By creating a unique skeletal look, the post garnered over 230k likes from the beauty community. Followers could also tune in to a quick makeup tutorial on his Instagram Story and recreate the look for some trick-or-treat fun.

Beyond collaborating with known makeup brands, beauty influencers have also stepped up to create their own makeup brands. Jeffree Star Cosmetics, which was started by @jeffreestar, took the industry by storm by embracing the creative freedom makeup gives and challenging gender norms. With influencer @rogermuru’s face as a canvas, beautiful strokes were added to create a visual sensation for their followers. 

Recognizing that makeup is art, brands looking to stand out from the crowd can consider collaborating with beauty influencers to deliver looks that wow. 

 

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Iced out💎 @rogermuru created this sickening look using our #BLOODLUST palette 🔮⚔️ #jeffreestarcosmetics

Bài viết do Jeffree Star Cosmetics (@jeffreestarcosmetics) chia sẻ vào

Bonus: How to engage your male audiences 

As beauty brands have started targeting male customers in their campaign, they need to embrace different marketing strategies to engage these audiences. Last year, Axe, a male grooming product brand, launched a campaign focused on self-care and pampering oneself. @comedianlilrel, together with influencers @jay and @krislondon led the #Bathsculinity movement on Instagram by sharing their enjoyable bathtime moments with Axe Body Wash. 

So what exactly is #Bathsculinity? According to Caroline Gregory, Global Brand Director at AXE, “Bathsculinity” is about showing that “pampering yourself and celebrating your individuality is beneficial and enjoyable – and certainly makes you no less of a man”. That being said, encouraging men to start taking better care of themselves is definitely an interesting angle to consider!  

In general, male beauty influencers are changing the face of the beauty community. Partnering with them not only helps brands approach new markets, but also sends an inspiring message about gender equality in this industry.  

Are you interested in creating your own influencer campaigns with some of the best male beauty influencers in your region? Discover male beauty influencers here and find out how to find the right influencers for your campaign!

 

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Top Parent Influencers To Work With In Southeast Asia

August 3, 2020 Posted by Uncategorized 0 thoughts on “Top Parent Influencers To Work With In Southeast Asia”

With the closure of schools and educational institutions due to Covid-19, parents are spending more time at home with their children which has led to the rapid growth of parent influencers in 2020. 

In fact, parents often seek parenting influencers when taking on the role of nourishing and educating their children. According to a survey by Influence Central in 2016, Mom bloggers ranked 3rd in their ability to influence purchasing decisions after influencers in the Friends & Family and Food category. 

Parent influencers also have influence in numerous fields as they cover a wide range of topics to talk about regarding the family’s health and well-being. By partnering with the right parent influencers, brands will be able to reach much more diverse consumers than other influencer niches. 

Using Affable’s Influencer Discovery, let’s discover some of the top parent influencers to partner with in Southeast Asia!

Mom Fashion Influencers

@sherlynchanwp is a popular mom fashion influencer in Singapore and her Instagram is balanced between family and fashion-related content. While Sherlyn is based in Singapore, she has a diverse follower-base from Malaysia, Thailand, Indonesia and America according to our Instagram influencer analytics. 

Besides providing a consistent aesthetic look in her Instagram feed, what makes her content special is her beautiful pictures with her daughter featuring fashionable items. After all, who doesn’t like a cute baby and a lovely outfit in the same picture? 

 

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Wearing a really pretty apple green maxi today from @fashmob. #iwearfashmob

Bài viết do Sherlyn (@sherlynchanwp) chia sẻ vào

Another mom fashion influencer receiving great attention on social media is @poppyseptia. She features beauty & fashion brands, posts about lifestyle, inspirational content on top of her life as a mother. As a micro-influencer with 8.5k followers, @poppyseptia has a considerable engagement rate (5%) with her audience mainly based in Indonesia

Cooking Mamas

Besides being fashion icons, some mummy influencers are also really good at cooking! In recent months, parents had to prepare more home-cooked meals due to social distancing, putting cooking mamas under the spotlight on social media. 

@danicaspingris and @Lirongs are inspiring parent influencers who share their passion for cooking. Besides sharing parenting tips and tricks, these influencers also upload pictures of delicious home-cooked meals. With their proven recipes, cooking tips and cooking tutorials, followers rarely have to worry about what’s next on the menu! 

 

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When I discovered Gold Seas Premium Tuna, I was able to come up with new recipes using their different variants. The taste is incomparable because it’s made from 100% yellowfin tuna. Ibang iba. Try it for yourself and let me know what you think. You’ll really taste the difference! I am giving away Gold Seas Gift Packs for the 20 followers who will comment why they want to try Gold Seas Yellowfin Tuna Premium Flakes. The winners that I will choose will be announced on Gold Seas Premium Tuna Facebook and Instagram accounts. The gift packs will be delivered to you (delivery is within the Philippines only). Oh, before I forget, here’s another recipe just for you guys. #TheTasteOfPremiumTuna #YellowfinRichnessInEveryCan

Bài viết do Danica Sotto-Pingris (@danicaspingris) chia sẻ vào

 

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Another day, another meal. Braised pig trotter, steam cod, kailan w baby abalone. #lir0ngskitchen

Bài viết do Lirong (@lirongs) chia sẻ vào

Daddy Influencers

Daddy influencers are also rising in popularity even though they may not be as popular as mummy influencers. Their content brings a different perspective towards parenthood and reflects the changing role of fathers in modern families. @cheekiemonkies is a daddy influencer in Singapore that successfully delivered that message. His content covers a wide range of parenting topics including outdoor activities, advice for parents, funny moments with his children and cooking videos. His Instagram feed is also insightful and entertaining to read about parenthood and family life.

Another influential daddy influencer and self-proclaimed fitness addict is @andrew.white. Andrew’s Instagram feed is aesthetically pleasing with stunning photos of him and his family engaged in exciting fitness activities. According to our Instagram influencer analytics, he gained for himself a high engagement rate of 2.64% on over 700k followers concentrated in Indonesia.

Parent Influencers with High Engagement Rates

Engagement rate is one of the first few factors brands should take into account when it comes to influencer campaign management. 

Our Instagram influencer analytics ranks @chanclaraa in the top parent influencers with high engagement rates on Instagram. With an engagement rate of 3.97%, her secret lies in generating authentic content. She regularly shares parenting advice and honest feelings about having children, which gives the audience a glimpse into the life of a mother. What’s more, there is always an interesting story behind the happy moments captured with her daughters!

If you are looking for an engaging parent macro-influencer, @aanurul is the one for you. With over 108k followers, @aanurul is a famous Youtuber and Instagram influencer. Her videos capturing warm family moments and fun times with her children are always entertaining to watch. She is rewarded with an impressive engagement of 3.21% by her audience and is definitely someone you can count on for a successful influencer marketing campaign.

BONUS: Children Influencers

Have you ever heard about @leialauren? They are adorable twins with more than 300k followers from all over Southeast Asia such as Thailand, Indonesia, Singapore, and Malaysia.

Similar to daddy influencers, children influencers are now growing a massive following on social media. In fact, kid influencers are now the new social media stars as people head over to their Instagram for amazing photos and heartwarming family moments. Depending on your brand’s creativity, these kid influencers can promote just about anything too! 

Partnering with children influencers is a powerful way to raise your brand’s awareness and reach a diverse audience.  Start thinking outside of the box and find the right influencer to launch a successful campaign today!

 

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All decked out in their Baju Kebaya ready to celebrate Racial Harmony Day in school! #racialharmonyday

Bài viết do Momo Twins – Leia & Lauren (@leialauren) chia sẻ vào

 

 

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[GIVEAWAY] Read that fish oil helps with eczema so i’ve got the girls started on Swisse Kids Fish Oil! A 100% sugar-free formula with sustainably-sourced and mercury-tested omega-3, it is high in DHA and EPA to support cognitive function, brain health and healthy eye development. We’re delighted to share that we will be giving away 2 Swisse Kids sets (worth over S$140 each)! All you have to do is like this post, tag a fellow parent who would love to try this, follow @swissesg and both of you will stand to win! One unique tag per comment, for local residents only. The winner will be selected on 1 February and notified via DM. #SwisseSG #SwisseWellness #SwisseKids #ad

Bài viết do Momo Twins – Leia & Lauren (@leialauren) chia sẻ vào

 

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5 Important Lessons To Learn From Influencer Scandals in 2020

July 29, 2020 Posted by Uncategorized 0 thoughts on “5 Important Lessons To Learn From Influencer Scandals in 2020”

Social media influencers, as the name says it, have the power to influence people with their words. Hence, there are many factors for brands to consider when it comes to choosing the right influencer. Besides the basics of not buying fake followers, nowadays it is important for influencers to produce authentic content which online audiences are looking for. However, sharing their own ideas and opinions on social media is like a 2-edged sword, which can either boost their reputation or create unexpected consequences that could damage their career.

In particular, cancel culture , which refers to “removing of support for public figures in response to their objectionable behavior or opinions”, is raging. A recent study by Zeno Group of 8,000 people across eight countries found that consumers in Singapore, Malaysia and China were more likely to act against brands with such behaviour appearing strongest among Gen Zs and Millennials. 

In understanding the changing social media environment, let’s find out some of the most talked-about influencer scandals this year and the 5 important lessons to take away from it! 

1. Be careful when mentioning politics

It is not a wise idea to voice your political opinion on social media, especially when it goes against the crowd and could lead to controversies. Recent examples from @Xiaxue and Sean Buranahiran show us that influencers should be really careful when speaking up about politics.   

This July, famous Singaporean blogger and social media influencer @Xiaxue broke the internet with her Instagram story attacking female Singaporean politician Raeesah Khan. The trouble hasn’t stopped there. A few days later, a lot of her old tweets which claimed to be racist and offensive were dug up, putting her in the subject of police reports and petitions for racist content on social media. In Singapore, the hashtag #PunishXiaxue immediately became the No.1 trending topic on Twitter. Many brands that partnered with her before have also started distancing themselves from her, in response to the crisis.

Source: Independent.sg

Source: Independent.sg

 

Another example of influencer scandals comes from Sean Buranahiran – a popular social media influencer and Youtuber in Thailand. The trouble all started when Sean shared with his fans about joining a tree-planting event in Chiang Mai. He met the Deputy Prime Minister there and described that “he is kind of sweet”. Although this comment might seem unharmed, it created a backlash from the audiences who support the pro-democracy movements in Thailand. Unlike @Xiaxue, Sean did not raise any of his political views, yet in the context of Thailand being a politically divided country, it is better to be cautious when creating content related to politics.   

 

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(With the Governor of Chiang Mai, giving jobs to people who were left unemployed during the COVID-19 crisis) วันนี้ผมได้เรียนรู้จาก ท่านผู้ว่าราชการเชียงใหม่หลายอย่าง . ทำความเข้าใจเรื่องไฟป่า และปัญหาอื่นๆ ในเชียงใหม่ ในงานโครงการ ฟาร์มตัวอย่างต้านภัยโควิด-19 ที่ศูนย์อำนวยการจิตอาสา พระราชทานจัดขึ้น เพื่อช่วยเหลือประชาชนที่ตกงาน และ ให้เขาได้ลงมือทำตามแนวทางศาสตร์พระราชา ได้ทั้งความรู้ติดตัว และรายได้ในเวลาเดียวกัน . ขอบพระคุณท่าน พ.ต.อ. ปิยะพันธ์ ภัทรพงศ์สินธุ์ รองผบก.ภ.จว.เชียงใหม่ ที่เมตตาผมและทีมงานให้เข้าไปศึกษา เรียนรู้ครับ 🙂

Bài viết do Sean B. ฌอน บูรณะหิรัญ (@sean_buranahiran) chia sẻ vào

2. Racism is another sensitive topic to avoid

Besides politics, racism is another topic that influencers should be mindful of. Last May, Former Miss Universe Malaysia Samantha Katie James received a storm of anger with her Instagram stories saying black people “chose to be born as a colored person”, and claiming that “it seems like the ‘whites’ won”. Her comments were, of course, heavily criticized by the Malaysians. It even led to a petition to strip her title due to “her ignorance and lack of self and privilege awareness”. 

Source: www.prweek.com

 

Singaporean influencer Sheena Phua also got into the same trouble last year by calling the Sikh men “2 huge obstructions” as they were blocking her view at a concert. Later on, she had to apologize on social media and explained that she didn’t mean to be racist at all.

 

3. Actions can send a religious message

Religious issues can sometimes be amplified by influencers as well. Muslim social media star, Amena Khan has publicly announced her removal of the hijab, an obligatory Islamic head covering. In her video which attracted over 630k views, she said: “A couple of days ago I stopped wearing my headscarf and I feel like the incongruity of me not wearing it in my personal life and then putting it on in my videos, it didn’t feel right. It’s not good for you and it’s not good for me, for my sanity.”

Yet, she is not the only influencer taking off the hijab. Popular Muslim influencers Dina Torkia, Asya Al Faraj and Bushra Sheikh have sparked similar controversy on social media from removing their hijab. Many followers were let down by the decision of these influencers to “leave” the hijab-­wearing community while others cheered on their authenticity and courage. 

While wearing the hijab is “a deeply personal one” for Amena, there is concern about the choices her followers will make in response to her decision. With the amount of attention on influencers today, it is highly likely that decisions made by influencers can impact the community and drive social change. 

4. Pay attention to how you phrase posts

Besides avoiding sensitive topics, influencers should be mindful of the way they communicate as well. This April, a Singaporean TikTok influencer boonkikikiki uploaded a video, in which she said “If there’s something you always wanted to do [….] and by the end of circuit breaker you have not accomplished that, or even worse, you have not even started, you never lacked time! You lack discipline! Time for you to get your sh*t together, and start accomplishing your goals!”.

The post went famous, but probably not the way she planned. While some claimed that her points were valid, others felt offended and annoyed. Later on, Boonkikikiki went on to explain that she just wanted to motivate people to get their tasks done. Although she might have had a good intention, the content itself and the way she delivered it was definitely a big problem here.   

5. Be transparent with what you communicate 

After generating a backlash over his political comment as mentioned above, Sean’s critics were also raising questions over his charity activity. In particular, he was accused of misspending 875,000 baht in the fund which he had raised to help the wildfire in Chiang Mai and was the subject of the police investigation. Later on, Sean clarified his spending on social media, yet people were still not convinced and continued raising questions up to now. This whole scandal wouldn’t have happened if he had been transparent about his spending in the first place.

Remember the Daryl Yow controversy? Back in 2018, the saga with Singapore-based photography influencer plagiarising other’s work had taught many influencers about the importance of genuine content and transparency.

(Comment Translation: Where is my donation money!? Why it doesn’t go to the wildfire as you mentioned? What are you waiting for? Does all the money go to your expensive house and cars? If this is not revealed, you might have used all those donation money!)

In a world where everyone is using techniques and trickery to stand out on social media, influencers should consider honesty and transparency as their core values to build up long-lasting relationships with their audience. 

Get a free copy of our Influencer Marketing Report 2020 – South East Asia to keep updated with the latest influencer marketing trends in 2020 and predictions on influencer marketing!  

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