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influencer marketing content has been impacted by covid 19

How influencer marketing content has been impacted by Covid-19

April 1, 2020 Posted by In The News, Influencer Marketing 0 thoughts on “How influencer marketing content has been impacted by Covid-19”

With the global outbreak of Covid-19, much of the topics taking place on social media these days have been around the impact of this fast-spreading pandemic. In response to this rapid change on social media, influencers have adapted their content in an attempt to gain more traffic and make the best of this situation.

In this article, let’s check out how influencer marketing content has been evolving amid the Covid-19!

1. Cooking tutorials instead of food review

The era of foodie reviews and fabulous pictures of 5-star restaurant dishes has been over, at least for now. With the new self-quarantine law imposed by governments around the world, everybody is staying at home and has to prepare the majority of their meals. For this reason, many food influencers have made a smart move by sharing food recipes and cooking tutorials to drive traffic to their posts.   

Filipino Chef, food influencer, Chefjayps began his series of homemade cooking tutorials in the mid of March 2020. Every day, he posts a new video showing how to make easy and simple #lockdownmeals during quarantine time. Same with Samatha Lee, a food artist who has produced more cooking tutorial videos recently and received great engagement from the audience for such change!

His series of homemade cooking tutorials has received much engagement from social media

 

Never before has Samantha Lee produced such many cooking tutorial video

Never before has Samantha Lee produced such many cooking tutorial video

 

Together with the increase in traffic for food influencers, posts related to sharing home-made food recipes or having a good time with family in the kitchen are also receiving compliments from social media.

 

2. Workout at home with Instagram fitness influencers

Doing exercises in the rise of the global health crisis is not a bad idea, right? And since all the health & fitness centers in your area are closed due to the Covid-19, there is no better way to workout than following the online instructions of professional fitness influencers!

Jordan Yeoh is among many Instagram fitness influencers and professional trainers who started their series of motivational  #quarantineworkout in the period of self-isolation. His series contains different types of workout exercises that everyone can practice at home without the support of any equipment (actually you need a bucket of water, but that’s all)!

All you need is a bucket of water, and here you go!

All you need is a bucket of water, and here you go!

 

Tinalovefitness has changed the content recently from her pictures doing workout at the gym center to workout tutorials at home

Tinalovefitness, a female Instagram fitness influencer, has recently  changed the content from pictures practicing at gymnastic center to workout tutorials at home

 

Another viral video about how to stay active and do exercise to fight against Covid-19

Another viral video about how to stay active and do exercise to fight against Covid-19

 

3. The rise of parenting influencers 

The recent closure of schools and educational institutions has led to an increase in the role of parents in nourishing and educating young children. Recently, there has been a growing number of content on social media related to homeschooling and parenting topics, in which parenting influencers frequently share their happy moments with their kids at home, while some sharing their advice to become a better stay-at-home parent. 

As there is no sign that Covid-19 can be stopped in the near future, #homeschooling is expected to be the trending topic among parenting influencers in 2020.

Aim Pintongta, a Thai influencer, shared a beautiful moment of her family baking together

Aim Pintongta, a Thai influencer, shared a beautiful moment of her family baking together

 

An influencer shared her feeling of gratitude to spend more time with her children during this time

An influencer shared her feeling of gratitude to spend more time with her children during this time

 

Malaysian influencer sharing her experience and advice for being a stay-at-home mommy!

Malaysian influencer sharing her experience and advice for being a stay-at-home mommy!

 

4. How has Covid-19 actually affected fashion influencers?

You may not notice it, but Covid-19 also made an impact on the way fashion influencers are delivering their content. They still look amazing in their beautiful sponsored outfits, yet instead of taking photos in a vibrant outdoor background, they manage to take it at home with the support of their living environment (and their images are still stunning as usual)! Let’s have a look!

Additionally, since influencers not allowed to go out, their typical monotonous high-fashion photoshoot is being replaced with simple, friendly photos taking from home. With this shift in content marketing, followers are more likely to develop a sense of personal connection with their influencers, resulting in better reach and engagement with influencer’s content. 

Sharena Delon in her picture promoting for a fashion brand, holding her babies at home is quite opposite to her normal style but still received great engagement from the audience

Sharena Delon in her picture promoting for a fashion brand, holding her babies at home was quite opposite to her normal style but still received great engagement from the audience

 

Influencers are revealing their personal lives more than ever...

Influencers are revealing their personal lives more than ever…

 

And pictures like this helped them receive more love and interaction from the audience

And pictures like this helped them receive more love and interaction from the audience

 

More than ever, social media users are spending a large amount of time online due to self-quarantine and social distancing. What we would advise influencers to do is to adjust their content strategy on social media and constantly come up with creative yet relevant ideas to make the best of the situation and stay ahead of the game.

All examples and pictures mentioned in this blog are obtained by Affable’s Content Discovery tool.

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