With the global outbreak of Covid-19, much of the topics taking place on social media these days have been around the impact of this fast-spreading pandemic. In response to this rapid change on social media, influencers have adapted their content in an attempt to gain more traffic and make the best of this situation.
In this article, let’s check out how influencer marketing content has been evolving amid the Covid-19!
1. Cooking tutorials instead of food review
The era of foodie reviews and fabulous pictures of 5-star restaurant dishes has been over, at least for now. With the new self-quarantine law imposed by governments around the world, everybody is staying at home and has to prepare the majority of their meals. For this reason, many food influencers have made a smart move by increasingly sharing their unique food recipes and producing more cooking tutorials to drive traffic to their posts.
Filipino Chef, food influencer, Chefjayps began his series of homemade cooking tutorials in the mid of March 2020. Everyday, he posts a new video showing on how to make easy and simple #lockdownmeals during quarantine time. Same with Samatha Lee, a food artist who has produced more cooking tutorial videos recently and received great engagement from the audience for such change!
Together with the increase in traffic for food influencers, posts related to sharing home-made food recipes or having a good time with family in the kitchen are also receiving compliments from social media.
2. Workout at home with Instagram fitness influencers
Doing exercises in the rise of the global health crisis is not a bad idea, right? And since all the health & fitness centres in your area are closed due to the Covid-19, there is no better way to workout than following the online instructions of professional fitness influencers!
Jordan Yeoh is among many instagram fitness influencers and professional trainers who started their series of motivational #quarantineworkout in the period of self-isolation. His series contains different types of workout exercises that everyone can practice at home without the support of any equipment (actually you need a bucket of water, but that’s all)!
3. The rise of parenting influencers
The recent close of schools and educational institutions has led to the increase in the role of parents in nourishing and educating young children. Recently, there has been a growing number of content on social media related to homeschooling and parenting topics, in which parenting influencers frequently share their happy moments with their kids at home, while some sharing their advice to become a better stay-at-home parent.
As the there is no sign that Covid-19 can be stopped in the near future, #homeschooling is expected to be the trending topic among parenting influencers in 2020.
4. How has Covid-19 actually affected fashion influencers?
You may not notice it, but Covid-19 also made an impact in the way fashion influencers are delivering their content. They still look amazing in their beautiful sponsored outfits, yet instead of taking photos in a vibrant outdoor background, they manage to take it at home with the support of their living environment (and their images are still stunning as usual)! Let’s have a look!
Additionally, since influencers not allowed to go out, their typical monotonous high-fashion photoshoot is being replaced with simple, friendly photos taking from home. With this shift in content marketing, followers are more likely to develop a sense of personal connection with their influencers, resulting in better reach and engagement with influencer’s content.
More than ever, social media users are spending a large amount of time online due to self-quarantine and social distancing. What we would advise influencers to do is to adjust their content strategy on social media and constantly come up with creative yet relevant ideas to make the best of the situation and stay ahead of the game.
All examples and pictures mentioned in this blog are obtained by Affable’s Content Discovery tool.