Posts tagged "influencer discovery"

TOP TIKTOK MACRO-INFLUENCERS IN SOUTHEAST ASIA

January 15, 2021 Posted by Influencer discovery 0 thoughts on “TOP TIKTOK MACRO-INFLUENCERS IN SOUTHEAST ASIA”

Having gained immense traction in 2020, TikTok has grown to become one of the most popular social media channels among Gen Z and millennials. With 41 percent of TikTok users between 16 and 24 years old, TikTok is a powerful platform for brands looking to expand their reach and drive viral content among the young generation.

Beauty and fashion are among the most active industries that collaborate with TikTok influencers, but the number of industries is multiplying. To help brands find the best TikTok macro-influencers for their campaigns, we compiled a list of some of the most engaging creators on this video app. Let’s dive into it now!

Jayda (@jedijayda)

Jayda is not just a TikTok personality, she is also a popular Filippino singer. On top of her beautiful voice, she showcases a variety of content including funny dances, lip-sync and lifestyle videos. Her recent collaboration with @maccosmetics on TikTok also gained a lot of traction. According to our TikTok influencer analytics, Jayda has an amazing engagement rate of more than 17% with over 880k followers.

You can check out her songs at her Youtube channel Just Jayda.

@jedijaydathere’s always a lipstick for every mood 😉💋 which look is your fave one? comment down below! ##moodflip ##MACPowderKiss ##fyp ##foryoupage @maccosmetics♬ #MoodFlip – MAC ft. Cael D.

Jianhao (@thejianhaotan)

Jianhao is among the top engaging macro-influencers in Singapore. He has a very engaged audience on both Instagram and TikTok. His TikTok account is a mix of different video content and entertaining clips including his day-to-day life and funny moments with family. He also regularly collaborates with his wife and fellow social media influencer, @realdebbwie. He currently has an engagement rate of more than 20% and over 500k followers with a diverse follower base in Southeast Asia.

@thejianhaotan##fyp ##foryou waiter there must be some kind of mistake? @realdebbwie♬ original sound – TotallyGio

Ahbren (@ahbren88)

Ahbren is a full-time TikTok influencer that gained popularity thanks to her creativity and great sense of humor. She curates various content including funny videos, pranks, challenges and more. With an incredibly high engagement rate (more than 18%) and over 880k followers, Ahbren is someone you can trust to create highly engaging videos. 

@ahbren88这钱真的和我们八字不和 Nak untung RM50 pun begitu susah 🤣 @tiktok_malaysia @benedict1992 @juncheng0514 @liteng89 ##comedy ##synchrochallenge ##tiktoksingapore♬ original sound – ahbren18 敏敏 – Byebye敏敏 💗 ahbren18

Afifah Riyad (@afifahriyad)

Afifah is one of the hottest and most engaging TikTok macro-influencers in Indonesia. She posts a variety of lifestyle, vlog, dance, and lip-sync content. According to our TikTok influencer analytics, she has gained for herself a high engagement rate of more than 14% with over 900k followers who are mostly millennials. Her charming beauty makes her an influencer you can consider to promote beauty and fashion products. 

@afifahriyadyukk langsung aja cek instagramnya di @Haluu.essentials♬ original sound – Afifah Riyad

Ngo Huynh Dang (@ngohuynhdang)

On a platform dominated by dance and entertainment videos, Ngo Huynh Dang is a breath of fresh air. He creates amazing time-lapse videos that attract millions of clicks and an average engagement rate of more than 200%! He also has a diverse follower base from the Philippines, Thailand and Indonesia. As his content is not something everyone can find on TikTok, partnering with him could bring a fresh angle to your marketing campaign.

@ngohuynhdangTrồng dưa hấu từ hạt cực dễ ##timelapse ##amazingtube mọi người ghé kênh youtube ủng hộ với ạ!♬ nhạc nền – Đăng Ngô – Ngô Huỳnh Đăng

Bryan Anderson (@bryanandersonw)

Bryan Anderson is a Malaysian TikTok influencer worth your attention. His content mainly comprises humorous clips as well as lip-syncing videos. As a rising TikTok star, Bryan has a high engagement rate and over 1M followers, most of whom are Gen Zs. If you’re looking for an influencer to resonate with young audiences, you can consider adding Bryan to your list! 

@bryanandersonwIkutan ##LazadaHaul Challenge buat dapet iPhone 11 dan voucher 500K ##LazadaHaul @lazadaid♬ original sound – Bryan Anderson

Boss Kate Mae (@kateyong_mae_oe)

Boss Kate Mae is a TikTok creator and a story-teller in Malaysia. Her account is mainly filled with videos telling different stories around her character, “Boss Kate Mae” and she has a large follower base with nearly 1M followers, mainly based in Malaysia. Collaborating with Kate is a great idea if your brand is seeking to promote products in a creative and relatable way!

@kateyong_mae_oeBerkelakuan sopan & saling hormat menghormati jika nak bekerjasama. ♥️✌🏻 ##bosskate ##maeinfluencer ##MAE事业 ##inspiration ##tiktok ##positive ##morethan60s♬ original sound – Boss Kate MAE

 

TikTok is a social media channel with enormous potential for influencer marketing. Just like running influencer campaigns on other platforms, the key to creating successful TikTok campaigns is to partner with the right influencers so you can reach out to the right target audience. Check out how Affable’s influencer analytics platform can help you find the right TikTok influencers for your next influencer marketing campaign.

 

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FINDING TIKTOK INFLUENCERS WITH AFFABLE

November 1, 2020 Posted by Influencer discovery, Influencer Marketing 0 thoughts on “FINDING TIKTOK INFLUENCERS WITH AFFABLE”

Launched in the international market in September 2017, TikTok is one of the fastest-growing social media platforms with more than 80 million active users worldwide. Amidst Covid-19, TikTok became one of the most downloaded social media apps in Q1 2020 as the number of installs reached up to 1 billion worldwide. With 41 percent of TikTok users between 16 and 24 years old, brands have been jumping on this video-centric platform to stay connected and engaged with the younger generation. 

In order to launch successful influencer marketing campaigns on TikTok, the first step marketers need to take is to find the right TikTok influencers. Working with influencers who are a great fit for your brand can create tremendous impact by boosting brand awareness to the right target audience and driving an increase in sales. 

Interested to launch a successful influencer marketing campaign on Tiktok? Read on to find out how Affable’s AI-driven influencer marketing platform can help you to achieve your goals and create clever collaborations with influencers!  

Finding TikTok influencers with advanced filters

With more than 3 million TikTok influencers around the world, finding the right TikTok influencer for your marketing campaign can be challenging. Influencers on TikTok cover a wide range of topics from fashion and beauty to quirky tricks and tips. Hence, Affable.ai has integrated TikTok into our Influencer Discovery Tool for brands to discover the right influencers in just a few clicks!  

Using our advanced filters, brands can easily filter TikTok influencers based on: 

  • Location: This filter allows brands to search for TikTok influencers within your region.
  • Topics: Type the keyword or category to discover influencers that fit into your niche. Collaborating with influencers who have the same interest with your business’s category will add much more credibility and relevance to your campaign.
  • Number of followers: Find and work with influencers within a specific range of followers. 

 

Finding TikTok influencers with in-depth analytics

Apart from the added convenience, Affable also provides in-depth influencer analytics to help enhance your decision-making. These include Engagement rates, Follower Timeline and Audience Demographics. 

Engagement rates

An influencer’s engagement rate is an essential factor to consider as it measures the level of interaction followers have with the influencer’s content. In general, we would recommend brands to collaborate with micro-influencers as they often have a high engagement rate compared to other tiers of influencers. Despite lower follower counts, working with micro-influencers can help brands save costs and reach their target audience effectively.

However, with the rising popularity of buying fake followers and automatic comments, ‘follower count’ and ‘engagement rate’ may no longer be enough to demonstrate an influencer’s authenticity as they can be artificially inflated. By tracking the percentage of suspicious followers using Affable, brands can better determine an influencer’s true reach and decide if that influencer is worth collaborating with.  

Follower Timeline

Another factor worth looking into is the Follower timeline. Timelines with sharp spikes suggest that influencers earned a mass-following in a short span. This happens for several reasons such as giveaways, partnerships with big brands, influencer scandals or even buying fake followers. Regardless of the reasons behind, marketers should always be cautious when seeing these concurrent spikes above.

Audience Demographics

Using Affable, brands can find out the influencer’s audience based on their demographics such as age range, location and gender distribution. Having such data helps brands check if their audiences match the demographics of your target market. It keeps marketers from wasting time and money on marketing to those who aren’t likely to be your customers.

Bonus: Content Discovery

Understanding current influencer trends is crucial as it provides marketers with insights about what kind of content influencers are producing and how to strategize your campaign’s message to better engage with the audience.

With Affable’s Content Discovery Platform, you will be given access to our massive influencer database and find content for your specific interest. For example, type in ‘Travel’ in the Caption search and you can see with great ease what are the content trends for ‘travel’ in your selected specific period and location.

In conclusion, Affable is always staying ahead of the game in terms of influencer marketing. TikTok’s unique and creative concept has successfully positioned itself as an appealing platform for influencer marketing. To help brands make clever collaboration with TikTok influencers, we provide brands with advanced selection tools and trusted influencer analytics to strengthen your decision-making. 

Find out more about our new feature as we redefine the rules and offer brands greater accessibility to run high-impact influencer campaigns. 

 

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