Having gained immense traction in 2020, TikTok has grown to become one of the most popular social media channels among Gen Z and millennials. With 41 percent of TikTok users between 16 and 24 years old, TikTok is a powerful platform for brands looking to expand their reach and drive viral content among the young generation.
Beauty and fashion are among the most active industries that collaborate with TikTok influencers, but the number of industries is multiplying. To help brands find the best TikTok macro-influencers for their campaigns, we compiled a list of some of the most engaging creators on this video app. Let’s dive into it now!
Jayda is not just a TikTok personality, she is also a popular Filippino singer. On top of her beautiful voice, she showcases a variety of content including funny dances, lip-sync and lifestyle videos. Her recent collaboration with @maccosmetics on TikTok also gained a lot of traction. According to our TikTok influencer analytics, Jayda has an amazing engagement rate of more than 17% with over 880k followers.
You can check out her songs at her Youtube channel Just Jayda.
@jedijaydathere’s always a lipstick for every mood 😉💋 which look is your fave one? comment down below! ##moodflip ##MACPowderKiss ##fyp ##foryoupage @maccosmetics♬ #MoodFlip – MAC ft. Cael D.
Jianhao is among the top engaging macro-influencers in Singapore. He has a very engaged audience on both Instagram and TikTok. His TikTok account is a mix of different video content and entertaining clips including his day-to-day life and funny moments with family. He also regularly collaborates with his wife and fellow social media influencer, @realdebbwie. He currently has an engagement rate of more than 20% and over 500k followers with a diverse follower base in Southeast Asia.
@thejianhaotan##fyp ##foryou waiter there must be some kind of mistake? @realdebbwie♬ original sound – TotallyGio
Ahbren is a full-time TikTok influencer that gained popularity thanks to her creativity and great sense of humor. She curates various content including funny videos, pranks, challenges and more. With an incredibly high engagement rate (more than 18%) and over 880k followers, Ahbren is someone you can trust to create highly engaging videos.
@ahbren88这钱真的和我们八字不和 Nak untung RM50 pun begitu susah 🤣 @tiktok_malaysia @benedict1992 @juncheng0514 @liteng89 ##comedy ##synchrochallenge ##tiktoksingapore♬ original sound – ahbren18 敏敏 – Byebye敏敏 💗 ahbren18
Afifah Riyad (@afifahriyad)
Afifah is one of the hottest and most engaging TikTok macro-influencers in Indonesia. She posts a variety of lifestyle, vlog, dance, and lip-sync content. According to our TikTok influencer analytics, she has gained for herself a high engagement rate of more than 14% with over 900k followers who are mostly millennials. Her charming beauty makes her an influencer you can consider to promote beauty and fashion products.
@afifahriyadyukk langsung aja cek instagramnya di @Haluu.essentials♬ original sound – Afifah Riyad
Ngo Huynh Dang (@ngohuynhdang)
On a platform dominated by dance and entertainment videos, Ngo Huynh Dang is a breath of fresh air. He creates amazing time-lapse videos that attract millions of clicks and an average engagement rate of more than 200%! He also has a diverse follower base from the Philippines, Thailand and Indonesia. As his content is not something everyone can find on TikTok, partnering with him could bring a fresh angle to your marketing campaign.
@ngohuynhdangTrồng dưa hấu từ hạt cực dễ ##timelapse ##amazingtube mọi người ghé kênh youtube ủng hộ với ạ!♬ nhạc nền – Đăng Ngô – Ngô Huỳnh Đăng
Bryan Anderson (@bryanandersonw)
Bryan Anderson is a Malaysian TikTok influencer worth your attention. His content mainly comprises humorous clips as well as lip-syncing videos. As a rising TikTok star, Bryan has a high engagement rate and over 1M followers, most of whom are Gen Zs. If you’re looking for an influencer to resonate with young audiences, you can consider adding Bryan to your list!
@bryanandersonwIkutan ##LazadaHaul Challenge buat dapet iPhone 11 dan voucher 500K ##LazadaHaul @lazadaid♬ original sound – Bryan Anderson
Boss Kate Mae (@kateyong_mae_oe)
Boss Kate Mae is a TikTok creator and a story-teller in Malaysia. Her account is mainly filled with videos telling different stories around her character, “Boss Kate Mae” and she has a large follower base with nearly 1M followers, mainly based in Malaysia. Collaborating with Kate is a great idea if your brand is seeking to promote products in a creative and relatable way!
@kateyong_mae_oeBerkelakuan sopan & saling hormat menghormati jika nak bekerjasama. ♥️✌🏻 ##bosskate ##maeinfluencer ##MAE事业 ##inspiration ##tiktok ##positive ##morethan60s♬ original sound – Boss Kate MAE
TikTok is a social media channel with enormous potential for influencer marketing. Just like running influencer campaigns on other platforms, the key to creating successful TikTok campaigns is to partner with the right influencers so you can reach out to the right target audience. Check out how Affable’s influencer analytics platform can help you find the right TikTok influencers for your next influencer marketing campaign.
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