Posts tagged "influencer campaign"

TOP PARENT INFLUENCERS TO WORK WITH IN SOUTHEAST ASIA

August 3, 2020 Posted by Uncategorized 0 thoughts on “TOP PARENT INFLUENCERS TO WORK WITH IN SOUTHEAST ASIA”

With the closure of schools and educational institutions due to Covid-19, parents are spending more time at home with their children which has led to the rapid growth of parent influencers in 2020. 

In fact, parents often seek parenting influencers when taking on the role of nourishing and educating their children. According to a survey by Influence Central in 2016, Mom bloggers ranked 3rd in their ability to influence purchasing decisions after influencers in the Friends & Family and Food category. 

Parent influencers also have influence in numerous fields as they cover a wide range of topics to talk about regarding the family’s health and well-being. By partnering with the right parent influencers, brands will be able to reach much more diverse consumers than other influencer niches. 

Using Affable’s Influencer Discovery, let’s discover some of the top parent influencers to partner with in Southeast Asia!

Mom Fashion Influencers

@sherlynchanwp is a popular mom fashion influencer in Singapore and her Instagram is balanced between family and fashion-related content. While Sherlyn is based in Singapore, she has a diverse follower-base from Malaysia, Thailand, Indonesia and America according to our Instagram influencer analytics. 

Besides providing a consistent aesthetic look in her Instagram feed, what makes her content special is her beautiful pictures with her daughter featuring fashionable items. After all, who doesn’t like a cute baby and a lovely outfit in the same picture? 

 

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Wearing a really pretty apple green maxi today from @fashmob. #iwearfashmob

Bài viết do Sherlyn (@sherlynchanwp) chia sẻ vào

Another mom fashion influencer receiving great attention on social media is @poppyseptia. She features beauty & fashion brands, posts about lifestyle, inspirational content on top of her life as a mother. As a micro-influencer with 8.5k followers, @poppyseptia has a considerable engagement rate (5%) with her audience mainly based in Indonesia

Cooking Mamas

Besides being fashion icons, some mummy influencers are also really good at cooking! In recent months, parents had to prepare more home-cooked meals due to social distancing, putting cooking mamas under the spotlight on social media. 

@danicaspingris and @Lirongs are inspiring parent influencers who share their passion for cooking. Besides sharing parenting tips and tricks, these influencers also upload pictures of delicious home-cooked meals. With their proven recipes, cooking tips and cooking tutorials, followers rarely have to worry about what’s next on the menu! 

 

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When I discovered Gold Seas Premium Tuna, I was able to come up with new recipes using their different variants. The taste is incomparable because it’s made from 100% yellowfin tuna. Ibang iba. Try it for yourself and let me know what you think. You’ll really taste the difference! I am giving away Gold Seas Gift Packs for the 20 followers who will comment why they want to try Gold Seas Yellowfin Tuna Premium Flakes. The winners that I will choose will be announced on Gold Seas Premium Tuna Facebook and Instagram accounts. The gift packs will be delivered to you (delivery is within the Philippines only). Oh, before I forget, here’s another recipe just for you guys. #TheTasteOfPremiumTuna #YellowfinRichnessInEveryCan

Bài viết do Danica Sotto-Pingris (@danicaspingris) chia sẻ vào

 

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Another day, another meal. Braised pig trotter, steam cod, kailan w baby abalone. #lir0ngskitchen

Bài viết do Lirong (@lirongs) chia sẻ vào

Daddy Influencers

Daddy influencers are also rising in popularity even though they may not be as popular as mummy influencers. Their content brings a different perspective towards parenthood and reflects the changing role of fathers in modern families. @cheekiemonkies is a daddy influencer in Singapore that successfully delivered that message. His content covers a wide range of parenting topics including outdoor activities, advice for parents, funny moments with his children and cooking videos. His Instagram feed is also insightful and entertaining to read about parenthood and family life.

Another influential daddy influencer and self-proclaimed fitness addict is @andrew.white. Andrew’s Instagram feed is aesthetically pleasing with stunning photos of him and his family engaged in exciting fitness activities. According to our Instagram influencer analytics, he gained for himself a high engagement rate of 2.64% on over 700k followers concentrated in Indonesia.

Parent Influencers with High Engagement Rates

Engagement rate is one of the first few factors brands should take into account when it comes to influencer campaign management. 

Our Instagram influencer analytics ranks @chanclaraa in the top parent influencers with high engagement rates on Instagram. With an engagement rate of 3.97%, her secret lies in generating authentic content. She regularly shares parenting advice and honest feelings about having children, which gives the audience a glimpse into the life of a mother. What’s more, there is always an interesting story behind the happy moments captured with her daughters!

If you are looking for an engaging parent macro-influencer, @aanurul is the one for you. With over 108k followers, @aanurul is a famous Youtuber and Instagram influencer. Her videos capturing warm family moments and fun times with her children are always entertaining to watch. She is rewarded with an impressive engagement of 3.21% by her audience and is definitely someone you can count on for a successful influencer marketing campaign.

BONUS: Children Influencers

Have you ever heard about @leialauren? They are adorable twins with more than 300k followers from all over Southeast Asia such as Thailand, Indonesia, Singapore, and Malaysia.

Similar to daddy influencers, children influencers are now growing a massive following on social media. In fact, kid influencers are now the new social media stars as people head over to their Instagram for amazing photos and heartwarming family moments. Depending on your brand’s creativity, these kid influencers can promote just about anything too! 

Partnering with children influencers is a powerful way to raise your brand’s awareness and reach a diverse audience.  Start thinking outside of the box and find the right influencer to launch a successful campaign today!

 

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All decked out in their Baju Kebaya ready to celebrate Racial Harmony Day in school! #racialharmonyday

Bài viết do Momo Twins – Leia & Lauren (@leialauren) chia sẻ vào

 

 

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[GIVEAWAY] Read that fish oil helps with eczema so i’ve got the girls started on Swisse Kids Fish Oil! A 100% sugar-free formula with sustainably-sourced and mercury-tested omega-3, it is high in DHA and EPA to support cognitive function, brain health and healthy eye development. We’re delighted to share that we will be giving away 2 Swisse Kids sets (worth over S$140 each)! All you have to do is like this post, tag a fellow parent who would love to try this, follow @swissesg and both of you will stand to win! One unique tag per comment, for local residents only. The winner will be selected on 1 February and notified via DM. #SwisseSG #SwisseWellness #SwisseKids #ad

Bài viết do Momo Twins – Leia & Lauren (@leialauren) chia sẻ vào

 

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COVID-19 Charity Initiatives in Asia

COVID-19 Charity Initiatives in Asia

July 1, 2020 Posted by In The News, Influencer Marketing 0 thoughts on “COVID-19 Charity Initiatives in Asia”

COVID-19 is a good time for brands to practice social responsibility by giving back to the community. Charity initiatives can help to showcase what your brand stands for and your values to consumers. In particular, social media and influencer marketing is a great way to raise awareness for your marketing campaigns and charity initiatives for COVID-19.  

Popular Instagram hashtags to showcase solidarity and support for COVID-19 relief efforts include #sgunited, #kitajagakita, #supportlocal, #stayathome, #staysafe, #TogetheratHome, #FlattentheCurve, #Wereinthistogether, #GivingTuesdayNow, #HealthcareHeroes.

Now, let’s explore the COVID-19 charity initiatives by brands and influencers in Asia!

Donating Masks for COVID-19   

Brands which have stepped up include online fashion company, Pomelo, with #PomeloCares. The Pomelo Cares initiative launched has supported organisations and charities leading COVID-19 relief efforts in Singapore, Thailand and Indonesia. 

Using fabric originally procured for fashion items, Pomelo produced three-pack antibacterial fabric masks and transferred 100% of profits to partner health organisations such as the Red Cross. The brand has also pledged to donate more than 40,000 surgical masks to Thailand’s Red Cross. 

 

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A post shared by Baramita Sakornchan ☻ (@mintbaramita) on

Recognising that social media is an influential platform, Pomelo has also engaged various fashion microinfluencers, including @shleyyy, to remind people of social distancing with #PomeloGirlsAtHome. The aesthetic look showcases how it is possible to stay confident and look fabulous even when at home. You can also visit Pomelo’s website to donate a pack of 15 surgical masks to hospitals in need here

Leveraging on Existing Resources

Beyond donating masks, local firms in Singapore, Ninja Van and Night Owl Cinematics (NOC), have joined forces to distribute 100,000 COVID-19 care packs to vulnerable households (SGPaySitForward).  

Similar to how Pomelo leveraged its existing fabric resources, Ninja Van is the leading delivery company in Singapore, allowing these care packs to be delivered to the doorsteps of vulnerable individuals. According to Ninja Van’s CEO, the partnership with NOC helps to “amplify what we could do on our own” and spread the word a lot better with marketing experts and influencers. Indeed, the #sgpaysitforward campaign took off with influencers @iammichy, @b1gqing, @toshrock, @amandersings, with over 400,000 total engagement from followers. 

Another brand which leveraged on existing resources is L’Oréal Indonesia. In June 2020, this brand took concrete steps to produce and distribute 440,000 units of Hand Sanitizer free of charge for their employees, healthcare workers, and those working in the frontlines. #lorealtakespart and #weareloreal also showcased Loreal’s corporate social responsibility efforts for COVID-19 and their commitment to contribute to society. Learn more about how they pulled it off and how you can contribute here. 

By strategically using their strengths and influencer marketing, brands can thus create meaningful initiatives while building a positive brand image. 

One For One Campaign

On April 2020, Getfresh, a healthy restaurant group in Thailand, launched its charity initiative where a healthcare worker will receive a salad for every customer order which comes with an Instagram post using #getfresh141. This act of kindness received great compliments and support from their customers. In April 2020, their Instagram hashtag #getfresh141 was adopted popularly by numerous Thai influencers to support the campaign. 

Influencer Power

Influencers are also helping out with current COVID-19 initiatives in Asia. Frontliners PH, an initiative started by influencers Isabel Regino and Monica Pantaleon, helped to raise funds to send healthy, home-cooked meals to healthcare workers in the Philippines. The initiative received huge support from their followers with over 2000 meals donated as of June. 

Make a pledge to donate here

In response to the spike of COVID-19 cases among the migrant worker community in Singapore, influencer @preetipls also launched a campaign to raise funds for two existing non-governmental organisations (NGOs), HealthServe and TWC2, to meet the urgent needs of the migrant community during this pandemic. The campaign received an overwhelming amount of donations which was more than thrice the targeted amount of $100,000. 

The success of influencer campaigns shows that influencers are a force to be reckoned with. Utilising influencers as well as social media can help to amplify one’s message and bring greater social good in times of need. 

More Ways to Contribute with Social Media

No money to contribute? Never mind. The TikTok #CareforSG Challenge allows users to use the #CareForSG video effect to create fun and positive videos. Not only are these videos a source of entertainment in the midst of a stressful pandemic, TikTok will be donating $1 to The Invictus Fund for every video uploaded. With social media and TikTok hashtag challenges, everyone has a chance to play their part! 

Alternatively, you can donate directly to The Invictus Fund directly via their website too. 

Moving forward, brands should show empathy and consider working with influencers to create synergy with their marketing campaigns and reach a larger audience. Wondering how to stay in touch with customers and steer your business through this difficult time? Read our influencer marketing insights on “How Brands should Adapt their Strategies amid COVID-19” here.

 

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How influencer marketing changes after Covid-19

How influencer marketing changes after Covid-19

May 2, 2020 Posted by Uncategorized 0 thoughts on “How influencer marketing changes after Covid-19”

Will influencer marketing stay the same after Covid-19 ends? Probably not.

The last few months have brought about significant changes to the landscape of influencer marketing: Many businesses have to close temporarily, travel influencers are losing their jobs; brands are finding new ways to reach out to customers. In this challenging time, some brands are effectively adapting their strategies to stay connected with their customers, creating new influencer marketing trends that can last very long after the pandemic ends.

Let’s dive into it now, and here are our predictions of influencer marketing after Covid-19!

1. Video marketing is going to thrive in 2020

Before Covid-19, video content has been predicted to be the future of influencer marketing. This prediction was secured by the rise of TikTok, a popular video-centric platform that had up to 500 million monthly active users only 3 years after its launch.

Amid Covid-19, TikTok became one of the most downloaded social media apps in Q1 2020 as the number of installs reached up to 1 billion worldwide. Given the current situation that people are staying at home more than ever, TikTok is rising as a great source of entertainment which allows users to create funny clips with creative video templates and a set of trendy music. Some brands have started including TikTok in their influencer campaign strategy as a new way to engage with their audience.  

Dettol India, a brand of cleaning supplies and disinfectant, has recently capture social media’s attention by launching TikTok #HandWashChallenge, in which they partnered with Indian TikTok influencers with millions of followers to spread the word for their campaign. The videos quickly became viral with more than 8 billion views in just 4 days. Up to now, the challenge has surpassed more than 60 billion views one month after it started off. Although there is no report that Dettol’s sales increased after launching the challenge, the brand successfully captured social media’s attention and raised awareness about their products.

Together with TikTok, live content on IGTV, Facebook and Youtube are also expected to thrive in 2020.

2. Influencer marketing and eCommerce are going hand in hand

Life under self-quarantine has brought about a big shift in consumer’s shopping behavior. As people are spending more time on the internet, they’re also buying more things online. 

In late February, RedMart, a Singapore’s leading online supermarket site, saw a great increase in online grocery as people were rushing to stock up on essentials. Now the demand is off its peak, yet it is still higher than normal. In the U.S. market, Amazon hired 100,000 new employees in March 2020 to support their warehouses and delivery network in response to the surge in demand for online purchases amid Covid-19. 

As the line between social media and E-commerce is more blurred than ever, brands are taking this opportunity to strengthen their social media presence via influencer marketing. A typical example of this collaboration is Tokopedia, one of the most popular Indonesian e-marketplace. Last month, this firm partnered with a number of Indonesian influencers to spread the word for their products as well as the promotion of free postage to facilitate online shopping in the period of self-isolation.

Liketoknow.it is another e-commerce platform that is emerging amid Covid-19. This new platform allows influencers/bloggers to make a commission from sales of products they wear in their posts. Last month in Vietnam, the website has increasingly been mentioned by a lot of influencers who had their items featured on the website.

3. User-generated content (UGC) is the next big thing

Before Covid-19, user-generated content has already been appreciated by brands as it promotes authenticity and personalization to influencer posts, thus attracting more engagement. 

Amid Covid-19, user-generated content has proved itself to be an effective influencer campaign strategy. As a result of social distancing, people are spending more time online than ever, looking for more personal connections with others online. Understanding that need, many brands have adopted this type of content to generate more engagement from the audience.    

Additionally, since influencers not allowed to go out, their typical monotonous high-fashion photoshoot is being replaced with simple, friendly photos taking from home. With this shift in content marketing, followers are more likely to develop a sense of personal connection with their influencers, resulting in better reach and engagement with influencer’s content. 

4. Brands are going to place more emphasis on conversion rate

It goes without saying that the goal of influencer marketing can vary depending on the brand’s strategy in different periods. However, with the recent outbreak of Covid-19, the uncertainty in business environments has urged marketers to look for ways to optimize their budget and maximize the benefits of influencer campaigns. With that in mind, placing great emphasis on the conversion rate seems to be an ideal influencer campaign strategy.

Recently, Ai Home, the first Malaysian smart home and full-range lifestyle gadget retailer has partnered with many influencers to spread the word for their promotion using promo codes with influencers’ names such as “Joenne”, “Chailing”. This brand also captured social media’s attention by creating #AiStayHomeChallenge, in which influencers encourage their followers to upload their pictures and tag 3 friends to join the challenge with them. By integrating different types of influencer campaigns (affiliate marketing and creator contests), Ai Home successfully built up brand awareness and was able to kept track of their sales conversion through influencer marketing. 

 

While there are lots of predictions about influencer marketing landscape after Covid-19 ends, one thing we all agree is that influencer marketing will continue thriving! With people increasingly using social media, brands that have not yet caught up on using influencer marketing now realized the benefit of being able to connect and engage with their consumers via social media influencers.

As social media influence is turning into a billion-dollar industry, Affable is one of the best influencer campaign platforms that help you choose the right influencers and measure the effectiveness of your influencer marketing campaigns. Feel free to contact us if you have any questions or experience your free trial at https://www.affable.ai! 

 

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Is B2B Influencer Marketing A Good Idea?

July 2, 2018 Posted by Influencer Marketing 0 thoughts on “Is B2B Influencer Marketing A Good Idea?”

Like most people, we used to hold an opinion that influencer marketing was better suited for B2C businesses, but we were wrong. As long as your product/service has customers and people who are super-fans of your brand, then chances are you can exploit influencer campaign benefit as part of your growth strategy for your B2B enterprise.

How B2B influencer marketing is different

1. Expertise of Influencers

Mostly B2B companies sell software or technology solutions which aren’t things that technology and business influencers can just take a picture to drive sales any time soon! It just doesn’t happen that way. What works for an influencer or a Key Opinion Leader (KOL) is their credibility and though not impossible, it is not easy to find influencers who have an extensive background in IT themselves. Influencers that should be a part of your B2B influencer campaign strategy are Key Opinion Leaders, niche-topic experts, influential members of a community, industry-facilitated authorities, expert journalists, or consultants.

Interactions with Audience

The buying funnel for B2B customers also differs from B2C in the way that the former doesn’t typically get impressed by an Instagram post on saas, go to a corporate website and purchase the software. Although a post may bring brand awareness, their buying cycle starts by checking the authenticity of the product, reading reviews, making price comparisons and checking for features. As you can see, it isn’t an on-the-spot purchase as compared to buying a bag.

Longer Buying Cycle

B2B enterprises usually have long buying cycles of about 3- 6 months, and it is said that customers would not prefer to not contact vendor until their two-thirds of the way through the decision-making process. This is where influencer campaign benefits comes into play as research shows that influencer recommendations can accelerate the buying cycle.

Furthermore, while these short-term benchmarks can help measure the initial reception of the engagement, B2B sales strategies are typically built on longer-term relationships and sales cycles, and many of the most important KPIs will emerge months after the campaign ends.

Research has foaund that 87% of B2B buyers give more credence to content created by influencers in their industry.

How To Do B2B Influencer Marketing Right

1) Short-term campaigns:

When you brand officially launches a new product and would like to increase product’s awareness, the right influencer campaign strategy is to work with industry leaders or macro-influencers to drive your brand’s message to a larger market.

Consider American Express’ Love My Store campaign where they aimed to increase the placement of AmEx signage on storefront windows nationwide.  First, they partnered with Grace Bonney (known for her blog Design*Sponge) to create 6 beautiful storefront decals and that reflected the values of the store to potential customers while making it clear that AmEx card shoppers were accepted.

B2B Marketing

 Source: http://shortyawards.com/8th/love-my-store-campaign

 

At the same time, they also worked with HGTV’s Emily Henderson on a series of videos that taught store owners design tips, placement of AmEx signage and merchandising to attract customers.

 

American Express B2B

 Source: http://shortyawards.com/8th/love-my-store-campaign

2) Building Long-Term Customer Relations:

Perhaps you want to retain existing customers or rebrand your business to build long-term brand loyalty, this influencer campaign strategy strategy will depend on micro-influencers who have a high-engagement rate with their followers.  For example, an email marketing expert might discuss top trends for the coming year, best practices and so on. Once signed up with an Email Marketing platform, he/she might start talking about how the partner firm can make the process easier.

Source: https://sumo.com/stories/hubspot-marketing

 

HubSpot is great at this kind of marketing as it invests heavily in updating their blogs with content from micro-influencers who have digital marketing and sales backgrounds. Not only does HubSpot benefit from fresh perspectives on their website but also its partners also gain from Hubspot’s exposure.

3) Gaining Leads

This type of campaign gets straight to the point and allows you to access the influencer’s audience for leads. Creating a custom discount code for every influencer you work with allows you to drive sales rather than just gain awareness. Plus having an ‘exclusive’ discount code for an influencer will spark more interest by giving the audience a feeling of being special.

 

Every B2B business can exploit influencer campaign benefit, yet planning and launching an effective one takes a lot of time and effort.  Affable has helped multiple B2B businesses launch impactful influencer campaigns and help them new audiences and leads from the right Instagram influencers. So if you’re thinking of setting up something similar for your business, try Affable.ai today and catch the influencer marketing wave before it’s too late.

 

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