Posts tagged "india"

Influencer Marketing Trends in India, Q3 2020

October 10, 2020 Posted by Influencer Marketing 0 thoughts on “Influencer Marketing Trends in India, Q3 2020”

The most engaging influencers

 

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Next stop: India! Beauty and fashion influencer @thepunjabichick was the most engaging influencer on social media in India in the last 3 months. The secret for such a high engagement rate lies in her beautiful, aesthetics pictures featuring lifestyle, beauty and fashion content. She has a considerable engagement rate (7%) with her audience mainly based in India. If your brand is seeking to partner with engaging beauty and fashion influencers in India, this girl should definitely be on your list! <3 @Bikewithgirl is another Indian influencer who attained a high engagement rate on social media. While @thepunjabichick wins over her audience with her charming beauty, @bikewithgirl impresses Instagrammers with a bold look when riding motorcycles. As a macro-influencer with more than 260k followers, she has an impressive engagement rate of 7.17% and a long record of partnering with big-name brands such as Triumph Motorcycle India, Oppo India, Olay India. -> For the full report of influencer marketing trends in India, click the LINK IN BIO . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #socialmediainfluencer #instagraminfluencer #microinfluencers #lifestyle #instagramanalytics

Bài viết do Affable (@affable.ai) chia sẻ vào

Beauty and fashion influencer @thepunjabichick was the most engaging influencer on social media in the last 3 months. The secret for such a high engagement rate lies in her beautiful, aesthetics pictures featuring lifestyle, beauty and fashion content. According to our Affable.ai’s Instagram influencer analytics, @thepunjabichick has a considerable engagement rate (7%) with her audience mainly based in India. If your brand is seeking to partner with engaging beauty and fashion influencers in India, this girl should definitely be on your list.  

@bikewithgirl is another female influencer who attained a high engagement rate on social media last September. While @thepunjabichick wins over her audience with her charming beauty, @bikewithgirl impresses Instagrammers with a bold look when riding motorcycles. As a macro-influencer with more than 260k followers, she has an impressive engagement rate of 7.17% and a long record of partnering with big-name brands such as Triumph Motorcycle India, Oppo India, BMW India, Olay India, and Dove.

 

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We’ve crossed 25k+ views on the @indiatriumph Tiger 900 GT video in 4days, on YT😍😍! See Link In Bio 📺 What was your fav part of the video? Tell me down here ⬇️ . . Massive props to @vikasbalram for putting together such a beautiful film and @sheldon.martis for making sure we never ran outta anything, even biskies for the doggos 🐶 #Tiger900Gt #Tiger900 #TriumphTiger900 #tiger900rallypro #revbomb #TigerXRX #bigbikes #xcx #triumph #tiger1200 #triumphtiger #tiger1200XCx #adventuretime #advtourer #offroad #ChicksOnBikes #bikergirl #WomenOnmotorcycles #bigbikes#rally #adventure #bike #bikewithgirl #bikerchick #motorhead #bike #motorcycle #bikes #biker #travel #bikelife #wanderlust

Bài viết do Priyanka Kochhar (@bikewithgirl) chia sẻ vào

The most active brand on social media

With more than 140 sponsored influencers posts, Loreal Paris was the most active brand on social media in Q3 2020 in India. The beauty giant partnered with a huge number of Indian influencers to spread the word for a wide range of products such as Infallible Foundation, EX Oil Serum and Crystal Microessence. In their #DontStopMeNow campaign, Loreal Paris leveraged a classic yet effective strategy to demonstrate the effectiveness of their products. The photos use a “Before-After” comparison, showcasing a big difference before and after using Loreal Paris’ foundation. 

Hop over to our previous blog find out 6 ways your brand can collaborate with beauty and fashion influencers! 

Samsung India was also among the most active brands on social media with more than 120 sponsored posts. Last July, Samsung India released Samsung Galaxy M31s – a new add on to the Galaxy M31 series. The highlight of this all-new model is the Single Take feature which allows users to get up to 10 photos and videos with just 1 take! To make a shoutout for this feature, the brand partnered with influencers in different tiers to create the #MonsterShot campaign, sharing their favorite “monster” output!

The most trending hashtags

In terms of hashtags, #Vocalforlocal and #Vocalforlocalindia were the 2 most trending hashtags in India in Q3 2020. So what do these hashtags stand for? 

In his delivery of the seventh consecutive Independence Day speech, Prime Minister Narendra Modi emphasized the need to use and promote local products. “The mindset of free India should be ‘vocal for local’. We should appreciate our local products, if we don’t do this then our products will not get the opportunity to do better and will not get encouraged”, he stated. Hence, in support, Indian influencers have started adopting the hashtag #Vocalforlocal and #Vocalforlocalindia to show their appreciation for local brands.

 

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Get freedom from cables dangling on your face with these super cool harmonics twins mini Bluetooth earbuds from @portronics.india •Best HD TWS Stereo Music •Latest Bluetooth 5.0 •Active-Smart Case •Distortion Free Sound •Pocket-Friendly Size •One step pairing •Voice assistant •Music time- Around 3 hrs •Charging time- Around 1.5 hrs •Case battery- 320mAh • Dimensions- 52*35*26.4 mm . . . . . . #thegauravsharmaa #gauravsharma #influencer #fashioninfluencer #indianfashioninfluencer #blogger #fashionblogger #stylewithgaurav #model #malemodel #fashionmodel #earbuds #feelthebeat #portronics #portronicsindia #quarantinediaries #vocalforlocal #stayhomesavelives #musiclover #techworld #wirelessearbuds #coolgadgets

Bài viết do G A U R A V S H A R M A (@thegauravsharmaa) chia sẻ vào

 

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Influencer marketing roundup

Influencer Marketing 2018 Round Up South East Asia

January 9, 2019 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Influencer Marketing 2018 Round Up South East Asia”

Year 2018 has been a phenomenal year for marketers in South East Asia. Over 1.5 billion active social media users have helped South East Asia catapult ahead and become one of the most sought after markets for social media influencer marketing.
We have complied influencer marketing metrics for 8 different countries in South East Asia and packaged them into a swanky report.

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Get the full report for South East Asia RIGHT NOW!

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influencer marketing in India

Influencer Marketing in India

December 12, 2018 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Influencer Marketing in India”

Influencer Marketing in India is on the rise, and for good reason: the right influencers can make or break a brand. It is no surprise that brands in India are joining in on the trend, but can they truly get the promised return on investment from their influencers?

The rising problem of Fake followers 

In India, there are over 30,000 India influencers (and counting!) in our instagram influencer database. By running our instagram influencer analytics, we acknowledged that there is a large number of influencers who have been using infamous ways to buy their Instagram followers. Do you know that a payment as little as ₹150 ($2.10) can earn you up to 1000 followers?

We all know that buying instagram followers is a bad idea. One of the reasons that influencer marketing works so well is the ability of influencers to create real impact over the purchasing behaviors of their fans. Once the audience itself is fake and can easily be purchased, little room for campaign effectiveness can remain.

How to tell if an influencer has bought followers?

One manual way to figure out if an influencer has purchased followers is by sifting through their followers. If you see something like the following then there is a high chance that the followers are paid for:

 

Similar account names, with stock imagery as profile pictures

As you can probably see, this process is highly manual and time-consuming. Luckily, at Affable, our machine learning algorithms do that for you! This is described in our previous post.

The good news

It’s not all gloom and doom. India has plenty of authentic, engaging influencers, and our advanced instagram influencer analytics can help you find them within a few minutes! Here is a food influencer that our search engine identified as having one of the highest engagement levels:

Sample analytics of @the_savage_lens on available on Affable

@the_savage_lens is a Pune based creator that takes gorgeous pictures of foods. Our analysis shows that he is one of the most engaging Indian influencers with an average engagement of 11%, which is several times higher than the 1.49% engagement of similar influencers. This, of course, is no mystery once you see how beautiful and well composed his posts are:

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This vadapav was ajajzbzbzbbzznnz….❣️ And I'm feeling ajsnsnznzn right now because a) I missed the deadlines for @platterjoy giveaway b) I'm not getting time to write a crazy good caption. So my dear dear sizzy, Nidhi, accept this entry of a Desi snack with a twist. The twist is that I made the Vada and everyone twisted after eating it because I misjudged the amount of spices. I know I'm awesome at cooking. No claps pls. 🙂 . Anywho, it's Wednesday… midweek and I've finally come home. My braveheart crossing 14 signals to go to office and another 14 to come back home. And typing this caption while waiting in between the ever growing traffic, pollution and population of Pune just to save a few minutes so that after coming home I can just post it ASAP because I gotta leave for work!🥂 . Ah! Wasn't I just back from one? Yeah, that was the one which pays my bills. This is the one which pays for my smiles. Yes, you might have guessed it right – Photography. I'm finally visiting a place I've always loved. Which place is that? Well.. keep checking the stories for details. 🐿️ . I'll roast you if you find typos 🦅

A post shared by Sameer | Food Photos (@the_savage_lens) on

Now the only question remains, how can you find influencers as engaging as this man to spread the word about your brand?

Find the right influencers with our instagram influencer analytics

At Affable, we have built cutting-edge machine learning algorithms to help brands detect fake followers and make the right decision based on reliable statistics. More than that, we are also an influencer campaign platform that helps brand measure the true reach other influencer marketing campaigns.

Sign up free today and search among 30,000+ Indian Instagram influencers here:

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