Posts tagged "food influencers"

Top Trending Food Influencers to Follow in Southeast Asia

December 14, 2020 Posted by Influencer discovery 0 thoughts on “Top Trending Food Influencers to Follow in Southeast Asia”

“There is no sincerer love than the love of food.” Food joins and unites people from all walks of life. Lockdowns all over the world due to the COVID-19 pandemic have also made many into better chefs. As consumers turn to their social media feeds for cooking inspiration and recipes to share, food influencers play an increasingly important role in our lives. To resonate with and impress your audience, let’s explore the list of food influencers you can work with for your next influencer marketing campaign! 

Famous Celebrity Chefs  

When it comes to food, how can anyone not know about Gordon Ramsay? With 16.3 million subscribers on YouTube, celebrity chef Gordon Ramsay has a string of successful restaurants under his name and is known for his high standards when it comes to food. If you’re looking for amazing recipes to follow this holiday season, Gordon Ramsay has you covered with his Thanksgiving Recipe Guide video and shows you how to cook Carbonara in less than 10 minutes. Alain Ducasse (@alainducasse), George Calombaris (@gcalombaris), Nigella Lawson (@nigellalawson), and Cat Cora (@catcora) are also world-famous celebrity chefs with stunning recipes to share on television. 

But the influence of celebrity chefs is not limited to those mentioned above. Local celebrity chefs in Singapore are also cooking up a storm with recipes that can satisfy local taste buds. Celebrity chef, Willin Low, was chosen by the Financial Times as one of Singapore’s best chefs and is known for “reinventing the city’s traditional food culture”. His Instagram page (@willcookwilleat) has over 47.4k followers which he constantly feeds with dining recommendations and cooking tips. If you’re interested in fusion food, you would love his creative Krapow Pasta!

 

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Bài viết do Willin Low (@willcookwilleat) chia sẻ

Celebrity chef, Eric Teo, is also a famous TV personality with 24.8k followers on Instagram. Consumers who tune in to his live streams on Shopee Live will not only see him promoting Tefal cookware and Barilla Pasta products but also get to learn useful tips on how to prepare mouth-watering dishes! With video marketing on the rise in 2020, brands can consider partnering with celebrity chefs to showcase their products together with the skillful recipes offered by celebrity chefs! In particular, E-commerce brands like Shopee have been using live streaming to deepen engagement with consumers. 

Besides live streaming, read our other blogs to find out what are the other top 3 video marketing trends to leverage and other successful e-commerce influencer marketing campaigns out there! 

Top Food Influencers in Singapore 

While celebrity chefs are highly influential, well-known bloggers and influencers like @danielfooddiary, @sethluicious and @missstamchiak also command a great following in Singapore. Constantly providing new food places for Singaporeans to check out, it is no wonder that consumers rely on them to check out where’s the best place to go for their next meal.  

However, micro-influencers are also on the rise. Despite a lower following, micro-influencers have high engagement rates and real influence in their community. Consumers are now looking for micro-influencers who are foodies just like them and can connect with them to provide authentic restaurant reviews. With a thriving Food and Beverage scene in Singapore, brands entering the market can consider working with micro-influencers to build a loyal customer base and generate a higher marketing ROI. 

Heard of Kaya Toast gelato and Chips Ahoy flavoured gourmet popcorn? @pauline.seefood.diet with 11.6k followers on Instagram is known for sharing news and interesting food with her followers. Brands that have new products or menu items to share will surely like her adventurous spirit. After all, one cannot be an opinion leader without leading the pack! 

A Singaporean nano-influencer worth your attention is @yvonnemsw with a stunning engagement rate of 6.95% compared to similar influencers at only 2.77%! Despite having just over 7k followers on Instagram, her well-maintained account showcases delicious family meals and her great culinary skills. If your brand is looking to connect to the chefs in every household, you can definitely find them among her followers. Simply start by showing how your brand can spice up home-cooked meals using authentic reviews and honest captions!

For stunning photography and professional reviews this Christmas season, Singapore food influencer @wensdelight’s Instagram is filled with eye-catching photos of food. In a recent collaboration with @breadtalksg, Wendy gave a sneak peek of some of Breadtalk’s festive treats, including a beautiful cake shaped as a Christmas tree! 

 

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Bài viết do Wendy Han (@wensdelight) chia sẻ

Top Food Influencers in Southeast Asia

Top food influencers in Southeast Asia are also joining in on the Christmas festivities with Filipino food influencer @mustlovemom, holding a giveaway for salad making kits by @ladyschoiceph. Other influencers in the same campaign include @dimplesromana, @dyosathemomma, @chacruzbehag, @kryzzzie. Check out our other blog to get inspired with other brilliant ideas for your Christmas Influencer Campaigns this holiday season!

 

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Bài viết do Aliza Apostol – Goco (@mustlovemom) chia sẻ


Besides Christmas recipes and holiday feasting, consumers are also starting to eat healthy and are increasingly health-conscious due to the COVID-19 pandemic. Among wellness influencers who have been rising in popularity, food influencers who feature healthy recipes on Instagram are also gaining more attention. Thai food influencer, @kungnang_kncooking’s plates full of colorful veggies and greens serve as inspiration for her followers to keep a ketogenic diet. 

 

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Bài viết do KungNang Palayanon (@kungnang_kncooking) chia sẻ

Other noteworthy food influencers in Southeast Asia include Thai micro-influencer, @sup_ware, who takes amazing photos of Thai desserts. According to our influencer analytics platform, Filipino home chef, @foodwithmae also has a consistent growth in followers. Her unique food recipes made her collaboration with @anchor_dairy stand out from the rest by using crumpets to make burgers! 

 

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Bài viết do Mae Magnaye-Williams (@foodwithmae) chia sẻ

BONUS: How to Collaborate with Food Influencers

In light of the COVID-19 pandemic, brands are heavily promoting their food delivery options which are increasingly popular due to social distancing. Food delivery platform, @mula_eats, recently partnered with Malaysian micro-influencer, @evaxueying, to offer exclusive promo codes and the post was well-received with over 400 likes. Other Malaysian influencers like @intan.nurmaisarah, @viikochin, @matthew_kuan and @syaflatif also impressed their followers by showing what they ordered using the platform! 

 

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Bài viết do Evaxueying | USANA✌🏻 (@evaxueying) chia sẻ

At the same time, brands are also practicing social responsibility by giving back to the community through various COVID-19 charity initiatives. An encouraging example is by Gully Kitchen and Bar (@gully.sg) which collaborated with @nahmj and @foodmakescalhappy to run a special promotion. Customers got to receive a 10% discount for every order and “all proceeds from the 10% discount were donated to the government’s COVID-19 Temporarily Relief Fund which provides assistance to those facing job loss.” By working with influencers, brands can showcase their amazing spread of food and create a powerful impact on the community! 

 

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Bài viết do Michelle Nah (@nahmj) chia sẻ

Interested to find more micro-influencers in Southeast Asia to work with? Check out our Comprehensive List of Top Micro-influencers in Southeast Asia and request a demo on our website to find out how our Influencer Discovery tool can help your brand find the right influencer

A COMPREHENSIVE LIST OF TOP MICRO-INFLUENCERS IN SOUTHEAST ASIA

August 27, 2020 Posted by Influencer discovery 0 thoughts on “A COMPREHENSIVE LIST OF TOP MICRO-INFLUENCERS IN SOUTHEAST ASIA”

According to a study conducted by SocialPubli.com, micro-influencers deliver 7X more engagement on Instagram than the average generated by mid, macro, and mega-influencers combined. Despite their modest number of followers, micro-influencers have a well-defined niche and strong influence on their followers’ purchasing decisions. For that reason, more and more brands are partnering with micro-influencers instead of big-name celebrities to provide an authentic touch to their audience and tap into niche communities.

The question is: How can brands partner with the right micro-influencers? With the prominent growth in the number of micro-influencers in 2020, finding the right influencers for your marketing campaigns can be a real problem. Affable is one of the best influencer analytics platforms helping brands to make the right decision based on reliable influencer analytics. By using Affable’s Influencer Discovery, we’ve curated for you top micro-influencers in different niches to partner with in Southeast Asia, let’s dive into it now!

BEAUTY & FASHION MICRO-INFLUENCERS

With more than half of Instagram users made up of females, Beauty and Fashion is one of the most popular influencer niches on Instagram. Makeup tutorials, product reviews, beauty tips and fancy clothes constantly fill the feed. Beauty & fashion influencers never fail to engage their audience with their useful and creative content.  

According to our Instagram influencer analytics, @syahierakhamsan and @nurseryus are the top influencers who attained considerable engagement rates on Instagram (6.5% and 4.6% respectively). While @syahierakhamsan’s popularity lies in her elegant, charming beauty and lovely pictures, @nurseryus grabs the attention of her followers with an artistic IG feed featuring beauty products and beautiful moments in life.

 

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My Beauty, I’ve got it from you! วันแม่ปีนี้ Lancôme ขอมอบของขวัญสุดพิเศษ ถูกใจทั้งคุณแม่และคุณลูก ทุกคำสั่งซื้อ! ONLY AT ROBINSON ONLINE (9-16 AUG): ลด15% (9 AUG only) . . และ Secret โค้ดลดเพิ่มอีก12% (โค้ด: BLG12X) รับเลยทันที ลังโคมชีทมาสก์ 1 แผ่น มูลค่าสูงสุด 600 บาท . . และเมื่อซื้อผลิตภัณฑ์ลังโคมใดๆ ครบ 5,000 บาท รับไปเลย! ผ้าพันคอสุดชิคจาก Lancôme x Vatanika . . #ILoveLancome #LancomeLovesMom #LancomeXVatanika #robinsononline

Bài viết do BEAUTY & LIFESTYLE CREATOR (@nurseryus) chia sẻ vào

@lifnisanders is another beauty & fashion influencer worth your consideration. Based in Indonesia, she managed to stand out in the crowded beauty space with a beautiful Western look and bold makeup style. She received a high engagement rate of 5.5% with over 40k followers mainly from Indonesia, U.S. and Malaysia. 

 

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its a bird its a plane

Bài viết do livjunkie (@lifnisanders) chia sẻ vào

With the rise of male beauty influencers on social media, brands are also taking this opportunity to scale new markets and bring something different in the crowded beauty industry. If you’re looking for a male beauty & fashion influencer, @lucaseelau is the one for you. He has an aesthetically pleasing Instagram page and a record of working with top brands such as @Zaraman, @calvinklein, @versace

Unfamiliar with male beauty influencers? Hop over to our latest blog to discover more about The World of Male Beauty Influencers and how brands can collaborate with them to leverage their campaigns!

 

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Heart made of glass, mind of stone 💎

Bài viết do 𝐋𝐔𝐂𝐀𝐒 𝐋𝐀𝐔 💎 (@lucaseelau) chia sẻ vào

LIFESTYLE MICRO-INFLUENCERS

Inspired by everyday lives and personal interests, lifestyle influencers cover a variety of topics to talk about in their content. This advantage makes lifestyle influencers appealing to a lot of brands as it allows brands to tap into a much more diverse audience compared to other influencer niches. 

Lifestyle influencer @veronlin, followed by @weipinnn and @kyemilktea are among the top engaging lifestyle micro-influencers on Instagram. With an incredibly high engagement rate of 7.06%, @veronlin’s secret lies in her gorgeous pictures and regular engagement with her fans. For @weipinnn and @kyemilktea, their Instagram feed comprises a great mix of beauty, fashion, travel. The variety in content earned both of them great engagement rates (more than 6%) with diverse follower-bases from Southeast Asia.

 

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Bài viết do 𝒱𝑒𝓇𝑜𝓃 𝐿𝒾𝓃 练倩汶, 20 | 𝑀𝒴 💫 (@veronlin) chia sẻ vào

Wondering which male influencers are doing great in the world of lifestyle? Meet @a.helmiy and @brandyontherock. Both have a passion for travel and fitness with high engagement rates, while @a.helmiy focuses more on promoting luxury lifestyle and products. 

 

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To all our frontliners and unsung heros, thank you so much for your services during this period of time. I am doing my part as a safe distancing ambassador and I can understand how tough it gets but I believe it is definitely harder for the frontliners and the unsung heros. Just a mere “Thank You” will definitely warm the hearts of these heros. @Pepsisingapore is giving away Thank You Pack for yourself and your frontliner friend/family! Stand a chance to win this giveaway by simply, 1. Tag a frontline hero and tell us why this unsung hero deserves this goodie pack. #pepsisg #pepsilime #partipost #sp *T&C applies – https://rb.gy/ps1fts Thank you to the sponsors for the giveaway @pepsisingapore @kfc_sg @pepperlunchsg @popeyes.sg @mfmsingapore @gelaresg Lay’sSingapore and QuakerSingapore

Bài viết do Brandon Teo (@brandyontherock) chia sẻ vào

FITNESS MICRO-INFLUENCERS

This year, fitness influencers are on the rise. As health becomes the top priority of many people due to the pandemic, fitness influencers are leading the trend on social media with their fitness workouts. @xenithfitness and @shebakesandlifts are micro-influencers who attracted big following on social media with their home workout videos. @xenithfitness also leveraged the game by playfully engaging his 2 little cute dogs in his workout videos!

There’s more than one way to stay active during the quarantine! @samcor_ , beautiful dance fitness influencer, has recently encouraged Instagrammers to get on their feet with her engaging dance workout videos. With creative video content and stunning IG feed, @samcor_ garnered a great engagement rate of 7.71% with audiences tightly focused in the Philippines. 

Check out our blogs to look for more Trending Fitness Micro-Influencers in Southeast Asia and 4 Ways To Partner With Fitness Influencers.

FOOD MICRO-INFLUENCERS

With people staying at home in recent months, the spotlight is now on food influencers who are offer cooking tutorials and share homemade recipes. Indonesian-based influencer @regunancha is among the top influencers with impressive engagement rates on Instagram. With stunning home-cooked dishes and detailed cooking guides in her captions, the audiences rewarded her with an engagement rate of 5.27% which is considerably high in this niche. 

 

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Bebikinan kala itu waktu pengen makan tteokbokki 😍😍 karena ga punya garatteok jadi bikin sendiri, kalau aslinya bahannya tepung beras yang bulirannya pendek..yang ini resep ala ala.. ala kadarnya menyesuaikan bahan yang ada😅 Eomuk juga lagi ga ada (resepnya pernah saya share) jadi saya ganti sosis. Happy weekend guys… Tetap sehat dan semangat ya… . . TTEOKBOKKI (떡볶이) / STIR FRIED RICE CAKES by @regunancha Bahan: 16 buah garaetteok potong menjadi 2 2 batang Sosis potong serong 3 batang daun bawang rajang serong 2 lembar kubis potong potong kecil 1000 ml air beras (air cucian beras kedua) 3 butir telur rebus kupas keju mozarella parut sesuai selera (optional) Bumbu Saus campur rata: 4 sdm gochujang 2 sdm gochugaru /cabe bubuk pedas 1 sdm kecap asin (sesuai selera) 1 sdm madu 1 sdm kaldu jamur bubuk Gula pasir sesuai selera Cara Membuat: 1. Rebus air beras dengan tteok dan bumbu saus. Tambahkan sosis. Masak hingga bumbu mulai mengental dan meresap. 2. Masukkan kubis, daun bawang dan telur, aduk rata, masak hingga sayuran matang. 3. Beri parutan keju mozarella diatasnya. Tutup panci agar kejunya meleleh. Angkat dan sajikan. . . . GARAETTEOK (가래떡) / CYLINDRICAL RICE CAKE by @regunancha Bahan: 250 gram tepung beras 35 gram tepung sagu 270 ml Air panas mendidih (secukupnya/bisa kurang bisa lebih) Cara Membuat: 1. Campur tepung beras dan tepung sagu lalu tuang sedikit demi sedikit air mendidih sambil diaduk aduk dengan sendok nasi. Berhenti tambahkan air jika sekiranya sudah bisa diulen. 2. Campur rata dan sesekali dipukul pukul hingga padat bisa dibentuk. Pindahkan di talenan lalu bagi menjadi 8 bagian dan lonjongkan dengan menggunakan kedua tangan. Jika sudah selesai potong menjadi dua. 2. Didihkan air di panci yang besar beri sedikit minyak. Jika sudah mendidih masukkan tteok. Masak hingga mengapung dan diamkan sejenak hingga benar benar matang. Angkat dan tiriskan. . . #tteokbokki #떡볶이 #food #koreanfood #homemadefood #foodlover #masakankorea #homecooking #foodlover #instafood #doyanmakan #resepmasak #resepmasakan #berbagiresep #homecooking #masakanrumahan #shareresep #like4likes #food #foodie #foodgram #toppokki

Bài viết do Renna Regunancha (@regunancha) chia sẻ vào

If you think that delicious food and yummy recipes are all that food influencers talk about, you’re going to change your mind! @qinlovesmacaronsss and @rika_dinarjanti are 2 amazing food micro-influencers that deserve our attention with their aesthetic IG feeds moving beyond food content. 

@rika_dinarjanti is a coffee lover and usually takes artistic pictures of cafés, while @qinlovesmacaronsss’s content is much more diverse with sponsored posts featuring beauty and fashion brands. Both earn high engagement rates (4.2% and 3.3% respectively) and have diverse follower bases in Southeast Asia.  

 

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. Hello August 👋 . Let’s play with shadow Good taste of Kino Signature Surprisingly, I like the taste of almond milk blended in with coffee, no sugar. . Good place to spent Make sure what time they open ya guys… . . . @kinokimicoffee Jl.Ranggamalela no.6-8 Bandung . . . . . #coffeeshopbandung #kinokimicoffee #coffeeindonesia #happyboringlife #indocoffeegram #proudofyourlocalcoffeeshop #mbakfotokopi #indonesiancoffee #worldofcoffeeofficial #storefrontcollective #coffeeclass #mytablesituation #butfirstcoffee #coffeeisalwaysagoodidea #espressoyourself #coffeegrind #coffeegeeks #indonesiancoffeeshop #ehayokngopi #shadowhunters #cupoftheday #coffeemoments #supportyourlocalcoffeeshop #cuteplaceid #cuteplacebandung

Bài viết do Rika Dinarjanti (@rika_dinarjanti) chia sẻ vào

 

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🌟 𝙂𝙄𝙑𝙀𝘼𝙒𝘼𝙔 from @pepsisingapore!🌟 . hello peeps! are you ready for our nation’s 55th birthday tomorrow? i’m staying home with the latest Pepsi Lime to celebrate. i love the taste a lot and gonna stock up for more from @7elevensg later! . to commemorate this happy occasion, @pepsisingapore is giving away 𝗧𝗛𝗔𝗡𝗞 𝗬𝗢𝗨 𝗣𝗔𝗖𝗞𝗦. simply tag your friends/families who are front-line workers and tell us why you nominated him / her. stand a chance to win a 𝗧𝗛𝗔𝗡𝗞 𝗬𝗢𝗨 𝗣𝗔𝗖𝗞 for both of you if chosen! (unique multiple entries allowed). contest ends 23 Aug 2020, with no entry fee or purchase requires , so good luck & start tagging now! . thank you to the sponsors for the generous giveaway! @pepsisingapore @kfc_sg @pepperlunchsg @popeyes.sg @mfmsingapore @lays @gelaresg @quaker . *T&C apply. https://rb.gy/ps1fts ————— #PepsiSG #PepsiLime #7elevensg #ILoveSingapore #Singaporean #Singapore #SG55 #NationalDay2020 #Parties #UnsungHeroes #SGLifestyle #SGBlogger #GoodThingMustShare #SGLifestyleBlogger #IGFood #InstaFoodSG #SGFoodie #SGKOL #KOLSG #GiveawaySG #ContestSG #SGContest

Bài viết do мαʏα ʜᴀᴢᴇʟ ǫɪɴ マヤ • sɪɴɢᴀᴘᴏʀᴇ (@qinlovesmacaronsss) chia sẻ vào

PARENT MICRO-INFLUENCERS

Parent influencers often provide an authentic touch to the audiences as they’re open to share their honest experiences raising children and give helpful parental advice. This explained why mom bloggers ranked 3rd in their ability to influence purchasing decisions after influencers in the Friends & Family and Food category. 

We made a separate blog about top engaging parent influencers in Southeast Asia, which comprises Mom fashion influencers, Cooking mamas, Daddy influencers, etc. Find out more at Top Parent Influencers To Partner With in Southeast Asia

GAMING MICRO-INFLUENCERS

Video games have seen an increase in popularity as people seek out entertainment options during the social distancing. Now, the number of gamers is huge, but the number of people watching game videos and live streams is even bigger. Partnering with gaming influencers opens up an opportunity for brands to break into this attractive market and connect with millions of millennials in a genuine way.

@teandpe is an ideal gaming influencer to partner with. He had a good engagement rate and a long record of featuring many brands such as @Tokopedia, @welovehonda_id. He also has a Youtube channel yet bis videos vary a lot from 20k to 200k views. Another gamer worth your consideration is @secretmadtoi, a Professional PUBG Mobile player playing for Team Secret, MalaysiaHe has an incredibly high engagement rate (11%) of over 55k followers mainly focused in Malaysia and Indonesia.

 

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Best Gaming Chair I ever Had #teamsecret #secretlab #secretlabschairs #madtoi #pubgmobile

Bài viết do MADTOI (@secretmadtoi) chia sẻ vào


Together with male players, female gamers are growing in popularity. @rinnmoka and @sachiimii are 2 female gamers receiving huge attention from social media. Their Instagram is a mix of fashion and lifestyle on top of their job as a gamer/livestreamer.  Both earn impressive engagement rates (16.8% and 5.9% respectively) and have their own Youtube Channels (Sachi Gomez and Rin Moka).

 

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🙃

Bài viết do Dinda (@rinnmoka) chia sẻ vào

 

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Girls in Gaming with @alodia , @ashlili & Sachi, moderated by @geekyamreeki ✨ Join us and sign up now! https://www.crowdcast.io/e/girlsingaming

Bài viết do Sachi Gomez (@sachiimii) chia sẻ vào