Posts tagged "fitness influencers"

A COMPREHENSIVE LIST OF TOP MICRO-INFLUENCERS IN SOUTHEAST ASIA

August 27, 2020 Posted by Influencer Marketing 0 thoughts on “A COMPREHENSIVE LIST OF TOP MICRO-INFLUENCERS IN SOUTHEAST ASIA”

According to a study conducted by SocialPubli.com, micro-influencers deliver 7X more engagement on Instagram than the average generated by mid, macro, and mega-influencers combined. Despite their modest number of followers, micro-influencers have a well-defined niche and strong influence on their followers’ purchasing decisions. For that reason, more and more brands are partnering with micro-influencers instead of big-name celebrities to provide an authentic touch to their audience and tap into niche communities.

The question is: How can brands partner with the right micro-influencers? With the prominent growth in the number of micro-influencers in 2020, finding the right influencers for your marketing campaigns can be a real problem. Affable is one of the best influencer analytics platforms helping brands to make the right decision based on reliable influencer analytics. By using Affable’s Influencer Discovery, we’ve curated for you top micro-influencers in different niches to partner with in Southeast Asia, let’s dive into it now!

BEAUTY & FASHION MICRO-INFLUENCERS

With more than half of Instagram users made up of females, Beauty and Fashion is one of the most popular influencer niches on Instagram. Makeup tutorials, product reviews, beauty tips and fancy clothes constantly fill the feed. Beauty & fashion influencers never fail to engage their audience with their useful and creative content.  

According to our Instagram influencer analytics, @syahierakhamsan and @nurseryus are the top influencers who attained considerable engagement rates on Instagram (6.5% and 4.6% respectively). While @syahierakhamsan’s popularity lies in her elegant, charming beauty and lovely pictures, @nurseryus grabs the attention of her followers with an artistic IG feed featuring beauty products and beautiful moments in life.

 

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My Beauty, I’ve got it from you! วันแม่ปีนี้ Lancôme ขอมอบของขวัญสุดพิเศษ ถูกใจทั้งคุณแม่และคุณลูก ทุกคำสั่งซื้อ! ONLY AT ROBINSON ONLINE (9-16 AUG): ลด15% (9 AUG only) . . และ Secret โค้ดลดเพิ่มอีก12% (โค้ด: BLG12X) รับเลยทันที ลังโคมชีทมาสก์ 1 แผ่น มูลค่าสูงสุด 600 บาท . . และเมื่อซื้อผลิตภัณฑ์ลังโคมใดๆ ครบ 5,000 บาท รับไปเลย! ผ้าพันคอสุดชิคจาก Lancôme x Vatanika . . #ILoveLancome #LancomeLovesMom #LancomeXVatanika #robinsononline

Bài viết do BEAUTY & LIFESTYLE CREATOR (@nurseryus) chia sẻ vào

@lifnisanders is another beauty & fashion influencer worth your consideration. Based in Indonesia, she managed to stand out in the crowded beauty space with a beautiful Western look and bold makeup style. She received a high engagement rate of 5.5% with over 40k followers mainly from Indonesia, U.S. and Malaysia. 

 

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its a bird its a plane

Bài viết do livjunkie (@lifnisanders) chia sẻ vào

With the rise of male beauty influencers on social media, brands are also taking this opportunity to scale new markets and bring something different in the crowded beauty industry. If you’re looking for a male beauty & fashion influencer, @lucaseelau is the one for you. He has an aesthetically pleasing Instagram page and a record of working with top brands such as @Zaraman, @calvinklein, @versace

Unfamiliar with male beauty influencers? Hop over to our latest blog to discover more about The World of Male Beauty Influencers and how brands can collaborate with them to leverage their campaigns!

 

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Heart made of glass, mind of stone 💎

Bài viết do 𝐋𝐔𝐂𝐀𝐒 𝐋𝐀𝐔 💎 (@lucaseelau) chia sẻ vào

LIFESTYLE MICRO-INFLUENCERS

Inspired by everyday lives and personal interests, lifestyle influencers cover a variety of topics to talk about in their content. This advantage makes lifestyle influencers appealing to a lot of brands as it allows brands to tap into a much more diverse audience compared to other influencer niches. 

Lifestyle influencer @veronlin, followed by @weipinnn and @kyemilktea are among the top engaging lifestyle micro-influencers on Instagram. With an incredibly high engagement rate of 7.06%, @veronlin’s secret lies in her gorgeous pictures and regular engagement with her fans. For @weipinnn and @kyemilktea, their Instagram feed comprises a great mix of beauty, fashion, travel. The variety in content earned both of them great engagement rates (more than 6%) with diverse follower-bases from Southeast Asia.

 

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Bài viết do 𝒱𝑒𝓇𝑜𝓃 𝐿𝒾𝓃 练倩汶, 20 | 𝑀𝒴 💫 (@veronlin) chia sẻ vào

Wondering which male influencers are doing great in the world of lifestyle? Meet @a.helmiy and @brandyontherock. Both have a passion for travel and fitness with high engagement rates, while @a.helmiy focuses more on promoting luxury lifestyle and products. 

 

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To all our frontliners and unsung heros, thank you so much for your services during this period of time. I am doing my part as a safe distancing ambassador and I can understand how tough it gets but I believe it is definitely harder for the frontliners and the unsung heros. Just a mere “Thank You” will definitely warm the hearts of these heros. @Pepsisingapore is giving away Thank You Pack for yourself and your frontliner friend/family! Stand a chance to win this giveaway by simply, 1. Tag a frontline hero and tell us why this unsung hero deserves this goodie pack. #pepsisg #pepsilime #partipost #sp *T&C applies – https://rb.gy/ps1fts Thank you to the sponsors for the giveaway @pepsisingapore @kfc_sg @pepperlunchsg @popeyes.sg @mfmsingapore @gelaresg Lay’sSingapore and QuakerSingapore

Bài viết do Brandon Teo (@brandyontherock) chia sẻ vào

FITNESS MICRO-INFLUENCERS

This year, fitness influencers are on the rise. As health becomes the top priority of many people due to the pandemic, fitness influencers are leading the trend on social media with their fitness workouts. @xenithfitness and @shebakesandlifts are micro-influencers who attracted big following on social media with their home workout videos. @xenithfitness also leveraged the game by playfully engaging his 2 little cute dogs in his workout videos!

There’s more than one way to stay active during the quarantine! @samcor_ , beautiful dance fitness influencer, has recently encouraged Instagrammers to get on their feet with her engaging dance workout videos. With creative video content and stunning IG feed, @samcor_ garnered a great engagement rate of 7.71% with audiences tightly focused in the Philippines. 

Check out our blogs to look for more Trending Fitness Micro-Influencers in Southeast Asia and 4 Ways To Partner With Fitness Influencers.

FOOD MICRO-INFLUENCERS

With people staying at home in recent months, the spotlight is now on food influencers who are offer cooking tutorials and share homemade recipes. Indonesian-based influencer @regunancha is among the top influencers with impressive engagement rates on Instagram. With stunning home-cooked dishes and detailed cooking guides in her captions, the audiences rewarded her with an engagement rate of 5.27% which is considerably high in this niche. 

 

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Bebikinan kala itu waktu pengen makan tteokbokki 😍😍 karena ga punya garatteok jadi bikin sendiri, kalau aslinya bahannya tepung beras yang bulirannya pendek..yang ini resep ala ala.. ala kadarnya menyesuaikan bahan yang ada😅 Eomuk juga lagi ga ada (resepnya pernah saya share) jadi saya ganti sosis. Happy weekend guys… Tetap sehat dan semangat ya… . . TTEOKBOKKI (떡볶이) / STIR FRIED RICE CAKES by @regunancha Bahan: 16 buah garaetteok potong menjadi 2 2 batang Sosis potong serong 3 batang daun bawang rajang serong 2 lembar kubis potong potong kecil 1000 ml air beras (air cucian beras kedua) 3 butir telur rebus kupas keju mozarella parut sesuai selera (optional) Bumbu Saus campur rata: 4 sdm gochujang 2 sdm gochugaru /cabe bubuk pedas 1 sdm kecap asin (sesuai selera) 1 sdm madu 1 sdm kaldu jamur bubuk Gula pasir sesuai selera Cara Membuat: 1. Rebus air beras dengan tteok dan bumbu saus. Tambahkan sosis. Masak hingga bumbu mulai mengental dan meresap. 2. Masukkan kubis, daun bawang dan telur, aduk rata, masak hingga sayuran matang. 3. Beri parutan keju mozarella diatasnya. Tutup panci agar kejunya meleleh. Angkat dan sajikan. . . . GARAETTEOK (가래떡) / CYLINDRICAL RICE CAKE by @regunancha Bahan: 250 gram tepung beras 35 gram tepung sagu 270 ml Air panas mendidih (secukupnya/bisa kurang bisa lebih) Cara Membuat: 1. Campur tepung beras dan tepung sagu lalu tuang sedikit demi sedikit air mendidih sambil diaduk aduk dengan sendok nasi. Berhenti tambahkan air jika sekiranya sudah bisa diulen. 2. Campur rata dan sesekali dipukul pukul hingga padat bisa dibentuk. Pindahkan di talenan lalu bagi menjadi 8 bagian dan lonjongkan dengan menggunakan kedua tangan. Jika sudah selesai potong menjadi dua. 2. Didihkan air di panci yang besar beri sedikit minyak. Jika sudah mendidih masukkan tteok. Masak hingga mengapung dan diamkan sejenak hingga benar benar matang. Angkat dan tiriskan. . . #tteokbokki #떡볶이 #food #koreanfood #homemadefood #foodlover #masakankorea #homecooking #foodlover #instafood #doyanmakan #resepmasak #resepmasakan #berbagiresep #homecooking #masakanrumahan #shareresep #like4likes #food #foodie #foodgram #toppokki

Bài viết do Renna Regunancha (@regunancha) chia sẻ vào

If you think that delicious food and yummy recipes are all that food influencers talk about, you’re going to change your mind! @qinlovesmacaronsss and @rika_dinarjanti are 2 amazing food micro-influencers that deserve our attention with their aesthetic IG feeds moving beyond food content. 

@rika_dinarjanti is a coffee lover and usually takes artistic pictures of cafés, while @qinlovesmacaronsss’s content is much more diverse with sponsored posts featuring beauty and fashion brands. Both earn high engagement rates (4.2% and 3.3% respectively) and have diverse follower bases in Southeast Asia.  

 

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. Hello August 👋 . Let’s play with shadow Good taste of Kino Signature Surprisingly, I like the taste of almond milk blended in with coffee, no sugar. . Good place to spent Make sure what time they open ya guys… . . . @kinokimicoffee Jl.Ranggamalela no.6-8 Bandung . . . . . #coffeeshopbandung #kinokimicoffee #coffeeindonesia #happyboringlife #indocoffeegram #proudofyourlocalcoffeeshop #mbakfotokopi #indonesiancoffee #worldofcoffeeofficial #storefrontcollective #coffeeclass #mytablesituation #butfirstcoffee #coffeeisalwaysagoodidea #espressoyourself #coffeegrind #coffeegeeks #indonesiancoffeeshop #ehayokngopi #shadowhunters #cupoftheday #coffeemoments #supportyourlocalcoffeeshop #cuteplaceid #cuteplacebandung

Bài viết do Rika Dinarjanti (@rika_dinarjanti) chia sẻ vào

 

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🌟 𝙂𝙄𝙑𝙀𝘼𝙒𝘼𝙔 from @pepsisingapore!🌟 . hello peeps! are you ready for our nation’s 55th birthday tomorrow? i’m staying home with the latest Pepsi Lime to celebrate. i love the taste a lot and gonna stock up for more from @7elevensg later! . to commemorate this happy occasion, @pepsisingapore is giving away 𝗧𝗛𝗔𝗡𝗞 𝗬𝗢𝗨 𝗣𝗔𝗖𝗞𝗦. simply tag your friends/families who are front-line workers and tell us why you nominated him / her. stand a chance to win a 𝗧𝗛𝗔𝗡𝗞 𝗬𝗢𝗨 𝗣𝗔𝗖𝗞 for both of you if chosen! (unique multiple entries allowed). contest ends 23 Aug 2020, with no entry fee or purchase requires , so good luck & start tagging now! . thank you to the sponsors for the generous giveaway! @pepsisingapore @kfc_sg @pepperlunchsg @popeyes.sg @mfmsingapore @lays @gelaresg @quaker . *T&C apply. https://rb.gy/ps1fts ————— #PepsiSG #PepsiLime #7elevensg #ILoveSingapore #Singaporean #Singapore #SG55 #NationalDay2020 #Parties #UnsungHeroes #SGLifestyle #SGBlogger #GoodThingMustShare #SGLifestyleBlogger #IGFood #InstaFoodSG #SGFoodie #SGKOL #KOLSG #GiveawaySG #ContestSG #SGContest

Bài viết do мαʏα ʜᴀᴢᴇʟ ǫɪɴ マヤ • sɪɴɢᴀᴘᴏʀᴇ (@qinlovesmacaronsss) chia sẻ vào

PARENT MICRO-INFLUENCERS

Parent influencers often provide an authentic touch to the audiences as they’re open to share their honest experiences raising children and give helpful parental advice. This explained why mom bloggers ranked 3rd in their ability to influence purchasing decisions after influencers in the Friends & Family and Food category. 

We made a separate blog about top engaging parent influencers in Southeast Asia, which comprises Mom fashion influencers, Cooking mamas, Daddy influencers, etc. Find out more at Top Parent Influencers To Partner With in Southeast Asia

GAMING MICRO-INFLUENCERS

Video games have seen an increase in popularity as people seek out entertainment options during the social distancing. Now, the number of gamers is huge, but the number of people watching game videos and live streams is even bigger. Partnering with gaming influencers opens up an opportunity for brands to break into this attractive market and connect with millions of millennials in a genuine way.

@teandpe is an ideal gaming influencer to partner with. He had a good engagement rate and a long record of featuring many brands such as @Tokopedia, @welovehonda_id. He also has a Youtube channel yet bis videos vary a lot from 20k to 200k views. Another gamer worth your consideration is @secretmadtoi, a Professional PUBG Mobile player playing for Team Secret, MalaysiaHe has an incredibly high engagement rate (11%) of over 55k followers mainly focused in Malaysia and Indonesia.

 

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Best Gaming Chair I ever Had #teamsecret #secretlab #secretlabschairs #madtoi #pubgmobile

Bài viết do MADTOI (@secretmadtoi) chia sẻ vào


Together with male players, female gamers are growing in popularity. @rinnmoka and @sachiimii are 2 female gamers receiving huge attention from social media. Their Instagram is a mix of fashion and lifestyle on top of their job as a gamer/livestreamer.  Both earn impressive engagement rates (16.8% and 5.9% respectively) and have their own Youtube Channels (Sachi Gomez and Rin Moka).

 

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🙃

Bài viết do Dinda (@rinnmoka) chia sẻ vào

 

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Girls in Gaming with @alodia , @ashlili & Sachi, moderated by @geekyamreeki ✨ Join us and sign up now! https://www.crowdcast.io/e/girlsingaming

Bài viết do Sachi Gomez (@sachiimii) chia sẻ vào

Leverage Your Influencer Campaigns With Fitness Influencers

August 18, 2020 Posted by Influencer Marketing 0 thoughts on “Leverage Your Influencer Campaigns With Fitness Influencers”

In the last few months, Instagram has exploded with engaging home fitness workouts created by Instagram fitness influencers. Workout videos, especially on Instagram Live, has become an ideal way for fitness influencers to keep their audience engaged while practicing social distancing.  

As health becomes the top priority on consumers’ minds, fitness influencers have been gaining massive followings during the pandemic. Hence, now’s the golden opportunity for brands to work with fitness influencers and increase brand awareness to potential customers. 

In the previous article, we discovered the Top Trending Fitness Micro-influencers in Southeast Asia, but in what ways brands can work with them to leverage their influencer campaign, let’s find out now!

Hosting Live Workout Sessions

Last May in the Philippines, Nike launched a Community Workout series, partnering with Filippino fitness micro-influencers @tanyamariaaguila and @monicaracestheworld to stream workout sessions on Instagram Live. 

The live streaming series was a part of their #playfortheworld campaign which encourages their customers to stay healthy and active during the stay-home period. The idea was well-received on social media, and the post featuring Nike’s workout session made Tanya and Monica the influencers with the highest engagement rate in the Philippines in May 2020!  

@Bioresg is another brand that executed a brilliant influencer marketing campaign by hosting workout sessions. They partnered with fitness macro-influencer, @roxannegan_, to provide their audience with regular home workouts. In the post featuring @Bioresg, Roxanne emphasized the importance of using sunscreen Biore UV Athlizm to protect our skin against UV rays, even when she is practicing indoors. 

Leveraging Video Content 

With video content being the spotlight on social media, producing engaging videos is the key to attract Millenials and Gen Z consumers.

You may know #movemoreathome, a campaign that has gone viral recently launched by @rexonathailand. With the aim of inspiring people to get up on their feet during self-quarantine, Rexona collaborated with a number of Thai influencers, including celebrities, fitness influencers and even dancers. Influencers were made to share videos of them exercising or dancing to dynamic background music. By partnering with Tiktok influencers too, the campaign quickly became a hit and received high engagement rates, especially among younger audiences.  

But, fitness workouts are not the only way to have fun with video content. Recently, Thai fitness influencers @thisisbebe, who is a famous pilates performer, amazed her followers with a video featuring @slimmadrink. Instead of showcasing her graceful pilates moves as usual, the opening of her video was made up of energetic dance movies which were totally unexpected. This dancing part came as a surprise for her followers, rewarding her with a whopping 170k views!     

Another example of how we can be creative with video content is from student-athlete @kerstinong. In her video post promoting @underarmoursg, she challenged herself with single-leg hops over up to 7 shoeboxes. The video quickly gained popularity and became one of the most-viewed videos on her Instagram feed.

Holding A Virtual Race  

Have you heard about “virtual race”, the latest running trend in the world?

Virtual Race is a race in which participants will run alone and connect their phones to a GPS-tracking app to measure results. Joining the virtual race, runners can avoid social gatherings, which is important to keep them safe from coronavirus, but still feel as if they’re a part of the crowd! 

Last July, as the annual Pocari Sweat Run was canceled due to coronavirus, Pocari Sweat Indonesia decided to launch the first virtual race in Indonesia, namely Pocari Sweat Run Virtual 2020. The event is scheduled to take place on August 16 at 06:00 – 08:00, Jakarta Time. To spread the word,  @pocarisportid partnered with reputed fitness influencer @melanieputria. With such an innovative virtual event, the influencer campaign immediately generated great attention on social media as well as the running community in Indonesia.

Asics Global Running Day Virtual Run is another virtual race that is worth your attention. Unlike the Pocari Sweat Run, this race aims to encourage women to run more but also to raise funds for Breast Cancer Foundations in the region, and the National Cancer Society of Malaysia. Holding a race with a good cause is a great way for brands to contribute to society in times of need and showcase what your brand stands for and your values to consumers.

 

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It was Global Running Day yesterday – did you manage to get a run in? No chance to meet up with friends to run together this year because of what’s happening, but @asicssg has an Asics Global Running Day Virtual Run that you can be part of. This virtual run aims to empower women and will be raising funds for the Singapore, Thailand and Indonesia Breast Cancer Foundations, and the National Cancer Society Malaysia. The event is open from now till Sunday, 7 June, and all you need is a GPS-tracking app like Asics Runkeeper to participate. There’s 3km, 5km and 10km – it’s free but sign up by tomorrow at web.42race.com/race/asicsgrd2020. P.S. Thanks for the new running gear, Asics! #globalrunningday #asicssg #virtualrun #getfit #lovefit #fitforlife #fitness #fitnesseveryday #instafit #igfit #activelife #runforlife #runningsg #sgrunning #instarunners #IGrunners

Bài viết do Cheryl Tay (@cheryltaysg) chia sẻ vào

Sharing Inspirational Stories

Nike’s video commercial is a perfect example of how brands can connect with their customers by sharing inspirational stories. Unlike most videos nowadays which are created only for amusing purposes, Nike’s videos are rooted in personal yet inspiring stories about the athlete’s journey to attaining success.

In 2019, Nike successfully spotlighted tennis legend, Rafael Nadal, in their commercial ad named Rally. The video is a combination of different rallies where Nadal never fails to put in relentless effort to earn each of his points in different matches. And the message at the end of the video is still stuck in viewers’ minds: “Crazy dreams take crazy effort.”

 

Beginning is another 60-second commercial ad from Nike that inspires the audience by featuring professional basketball player, LeBron James’ journey to becoming one of the greatest players in NBA history. The video showcases how he had emerged from poverty in a small and humble city in Akron. At the end of it, James expresses his hope that children in the world will not have to start with a “humble beginning” like he did.  

 

Telling stories that inspire is the recipe to an engaging marketing campaign. While not every brand will be able to reach out to legendary sports players, brands can always partner with local athletes and trending fitness influencers in the community to spread the story about determination and motivate consumers to lead a healthy lifestyle! 

 

Read other relevant posts:

 

fitness microinfluencers

Top Trending Fitness Microinfluencers in Southeast Asia (SEA)

July 10, 2020 Posted by Influencer Marketing, Uncategorized 0 thoughts on “Top Trending Fitness Microinfluencers in Southeast Asia (SEA)”

The COVID-19 outbreak has caused the fitness industry to go digital. While gyms near you might be closed, home fitness has seen a huge uptake as a promising alternative which is nearly as intense as a gym workout.

Looking to engage stay-home consumers? The spotlight is now on fitness influencers who are leading the trend with their home fitness workouts. As more people shift towards home workouts, fitness influencers have seen a spike in engagement and in direct-to-consumer sales. Motivating and fun influencers inspire consumers to keep in shape, aside from all the quarantine snacking. After all, who doesn’t want to get fitter and kill some time during self-isolation?   

In particular, we are zooming into microinfluencers in the fitness industry. Despite having a smaller audience, fitness microinfluencers are more niche-based and have higher observable engagement which is meaningful for brands to tap on. Overall, the benefits of working with microinfluencers are plenty, as mentioned in our previous blog post. 

Influencers with Viral Home Fitness Workouts

One of the viral trends you might have heard of is Chloe Ting’s workout videos. With more around 10.2M subscribers on YouTube, Chloe’s workouts are beginner-friendly and need little to no equipment. Her most-viewed video, “Get Abs in 2 Weeks”, has since earned 150M views. She also has other free home workout programs which fit perfectly with stay-home consumers who are looking to kill time and achieve their fitness goals.

And if you’re not a part of the trending #ChloeTingChallenge, we have another rising fitness influencer closer to home – Jordan Yeoh. The Malaysian ‘durian seller’ turned fitness instructor saw a rapid subscriber growth, attracting audiences with his unique live home workout videos. Besides surprising his followers with home gym workouts using household objects, he also showcases fun workouts with his daughter in his videos. 

 

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Biceps + Legs + Shoulder + Chest + Daddy’s little girl’s core workout

A post shared by Jordan Yeoh (@jordanyeohfitness) on

Fitness Microinfluencers On TV

Chai tow kway (fried carrot cake) chef, Walter Tay, is one of the rising fitness microinfluencers, who has the attention of Singapore’s fitness community. Known as the Hawker Hunk, Walter extends his influence to sharing home workouts on television programme, Home Together, by @mediacorpch5

Another fitness microinfluencer to note is Kirstie Gannaway who is known for her appearance on Channel NewsAsia’s adventure and lifestyle guide, This Weekend. As a female boxer, her posts combine both beauty and strength and she also motivates her followers with inspirational captions.

 

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In the darkness we get the chance to see what we couldn’t when we were blinded by bright lights 💡 📸Photography by @bangbing_b8

A post shared by Kirstie Gannaway (@kirstiegannaway) on

As traditional media warms up to social media influencers, brands can target microinfluencers to reach audiences across a variety of channels.  

Fitness Mums

Next on our radar are the fitness mums of Instagram! These super mums are true #fitspo, as we all know how busy mums can be. Working out, however, seems effortless for @thatmomoffour who has 4 children. On top of that, she is also co-founder of @triumfitness, playfully engaging her daughter and dog to teach virtual classes with her from home.   

@kellylatimer, or “Sienna’s Mummy” as she calls herself, also showcases the precious mother and daughter bond she has with her daughter. Including fitness activities into their daily life, Kelly features this active lifestyle with her family in her posts and collaborations with @samsung_sg.  

 

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✖ letting off some steam ✖ We run. We sweat. We play. We sweat so much. She is always running. We are always working out. We are rolling on the floor. We are enjoying this time together, because these moments are precious. I am an essential service, so I am working outside right now. And that is a little scary. We meet people. So, whilst Sienna is getting sweaty at home, and I am potentially germy whilst out, I am ever thankful for the little things like @samsung_sg’s Hygiene Steam Cycle. The steam rises up from the bottom of the drum and removes up to 99.9% of bacteria from the laundry. So, go be a child, sweetheart. Cuz the great outdoors, is truly very great. And mama knows you’re safe. #sgunited #stayhomesavelives #stayhomestayhealthy #samsunghomeappliances #siennajamieloi #letthemplay #quickdrive #1000hoursoutdoors #childhood #withGalaxy #GalaxyNote10plus #ad

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And if you are looking for some beautiful and elegant yoga poses to go with your brand, fitness microinfluencer @hanadoesyoga recently had a successful Mother’s Day collaboration with @sudio by integrating wireless earphones into her workout.

 

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how are you mamas treating yourself on Mother’s Day this year? previously, i’d have told the fam to not bother me and let me have a day all to myself – there was a time when the kids were small, when i had to lock myself in the toilet for some alone time while they bang down the door to let them in. #truestory #ihavephotoevidence 🤷🏻‍♀️😂 but now, as they’re older and doing their own things and finding their own space without me, i find that i *do* want them to bother me a teensy bit more. also, now, i‘m the one having to bang down their doors… 😂 anyway, happy Mother’s Day to mamas new and old out there! ps: you can treat yourself to these sweet @sudio wireless earphones. use the code ‘hanadoesyoga’ for 15% off! #sudio

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Student-Athletes Microinfluencers

Within the fitness microinfluencer community, student influencers provide a valuable connection to the youth. Young teens now have a big following on social media which can help brands achieve a takeoff with their Gen Z marketing strategy

Full-time student-athlete, @kerstinong, has 11.3k followers and engages her followers with creative content using @underarmoursg shoeboxes for her single leg hops.

On the other hand, SMU Business student, @janaechua, has an aesthetic feed filled with fitness content and shared about the trampoline fun she experienced @BounceSingapore. As millennials are constantly looking for new activities to do with friends, recommending fun and entertaining activities only shows that she knows her audience too well. 

 

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Recently, I was given the opportunity to embark on a fun entertainment trail and I had so much fun! I went to @BounceSingapore with my gal pals where we tried to shoot hoops, do flips (in which we failed but we tried) and also trailed along the climb wall! If you’re looking for a new activity to do with your friends, you should definitely check out Bounce at Cineleisure 😊🥰 Here’s a promotion not to miss: a special Double Deal available from now till 17 April (weekdays only)! At just $52, 2 jumpers can enjoy 2 hours of jump, slushies and grip socks! Bask in some youthful energy, as Cineleisure is a great place to hangout with its diverse yet affordable range of entertainment options! @CathayLifestyle #CathayEntertainmentTrail #CathayLifestyle @TheGoodFolks #bouncesingapore

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Leveraging on student microinfluencers in the fitness community not only helps brands to reach out to campuses, but also sends a powerful and relevant message to the younger audience.

Ready to start your own influencer marketing campaign and discover other fitness microinfluencers? Find out how to find the right influencers

 

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