How do you know if the influencers you have in mind are truly authentic?
More than ever before, brands are all bringing up concerns about the authenticity of social media influencers. Due to many infamous ways of buying Instagram followers, follower count is not enough to measure an influencer’s popularity as it can be artificially inflated. That’s why influencer marketing tools like Affable.ai are born to provide brands with data-driven analytics and make their decision-making more precise and efficient.
So, how can brands detect those fake followers and find the right influencers for their influencer marketing campaigns?
Detecting Fake Followers Manually
It is quite simple to check whether an account is suspicious or not. Let’s look at the profile below. – The number of posts and the staggering following-to-follower ratio clearly indicates that this is a dummy account. Despite how easy it sounds like, this method is time-consuming and quite impossible to implement as you can not check thousands of followers in an influencer’s account!
Using AI to Detect Fake followers
At Affable, you will be given access to our extensive Instagram influencer database and find authentic influencers in no-time. Influencers with a high percentage of suspicious followers may be an indication that they are using questionable techniques to inflate their numbers. According to our Instagram influencer analytics, on average, an influencer account has from 5% – 15% suspicious followers.
If this is not enough, our algorithm also looks at other criteria to gauge its authenticity. You can easily check their engagement rate which is a critical factor as it measures the level of interaction from followers for the content created by influencers. You can also compare their engagement rate with other similar influencers to choose the best influencer for your campaign!
Another statistic worth looking into is Follower Growth over Time. Sharp spikes typically suggest that the account achieved a mass-following in a short span. These spikes happened for several reasons such as giveaways, partnerships with big-name brands, influencer scandals or buying fake followers. Regardless of the reasons behind, marketers should always be cautious when seeing concurrent spikes as below.
Besides providing analytics on existing influencers, Affable also allows brands to add new profiles into our Instagram influencer database. By clicking on a particular influencer, their complete profile will be immediately added to our platform and delivered to your email in minutes!
To help brands find the right influencers for their campaigns, we also provide other insightful statistics such as influencer’s brand affinity, audience demographic, audience’s brand affinity, and so on. With a massive Instagram influencer database together with machine learning algorithms, Affable is one of the best influencer marketing platforms to help brands Run High Impact Data-Driven Influencer Marketing Campaigns.
For more information and features on Affable, check them out on affable.ai and sign up for a free trial today!
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