Posts tagged "Fake Followers"

Influencer marketing roundup

Influencer Marketing 2018 Round Up South East Asia

January 9, 2019 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Influencer Marketing 2018 Round Up South East Asia”

Year 2018 has been a phenomenal year for marketers in South East Asia. Over 1.5 billion active social media users have helped South East Asia catapult ahead and become one of the most sought after markets for social media influencer marketing.
We have complied influencer marketing metrics for 8 different countries in South East Asia and packaged them into a swanky report.

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Get the full report for South East Asia RIGHT NOW!

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influencer marketing in India

Influencer Marketing in India

December 12, 2018 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Influencer Marketing in India”

Influencer Marketing in India is on the rise, and for good reason: the right influencers can make or break a brand. It is no surprise that brands in India are joining in on the trend, but can they truly get the promised return on investment from their influencers?

The rising problem of Fake followers 

In India, there are over 30,000 India influencers (and counting!) in our instagram influencer database. By running our instagram influencer analytics, we acknowledged that there is a large number of influencers who have been using infamous ways to buy their Instagram followers. Do you know that a payment as little as ₹150 ($2.10) can earn you up to 1000 followers?

We all know that buying instagram followers is a bad idea. One of the reasons that influencer marketing works so well is the ability of influencers to create real impact over the purchasing behaviors of their fans. Once the audience itself is fake and can easily be purchased, little room for campaign effectiveness can remain.

How to tell if an influencer has bought followers?

One manual way to figure out if an influencer has purchased followers is by sifting through their followers. If you see something like the following then there is a high chance that the followers are paid for:

 

Similar account names, with stock imagery as profile pictures

As you can probably see, this process is highly manual and time-consuming. Luckily, at Affable, our machine learning algorithms do that for you! This is described in our previous post.

The good news

It’s not all gloom and doom. India has plenty of authentic, engaging influencers, and our advanced instagram influencer analytics can help you find them within a few minutes! Here is a food influencer that our search engine identified as having one of the highest engagement levels:

Sample analytics of @the_savage_lens on available on Affable

@the_savage_lens is a Pune based creator that takes gorgeous pictures of foods. Our analysis shows that he is one of the most engaging Indian influencers with an average engagement of 11%, which is several times higher than the 1.49% engagement of similar influencers. This, of course, is no mystery once you see how beautiful and well composed his posts are:

View this post on Instagram

This vadapav was ajajzbzbzbbzznnz….❣️ And I'm feeling ajsnsnznzn right now because a) I missed the deadlines for @platterjoy giveaway b) I'm not getting time to write a crazy good caption. So my dear dear sizzy, Nidhi, accept this entry of a Desi snack with a twist. The twist is that I made the Vada and everyone twisted after eating it because I misjudged the amount of spices. I know I'm awesome at cooking. No claps pls. 🙂 . Anywho, it's Wednesday… midweek and I've finally come home. My braveheart crossing 14 signals to go to office and another 14 to come back home. And typing this caption while waiting in between the ever growing traffic, pollution and population of Pune just to save a few minutes so that after coming home I can just post it ASAP because I gotta leave for work!🥂 . Ah! Wasn't I just back from one? Yeah, that was the one which pays my bills. This is the one which pays for my smiles. Yes, you might have guessed it right – Photography. I'm finally visiting a place I've always loved. Which place is that? Well.. keep checking the stories for details. 🐿️ . I'll roast you if you find typos 🦅

A post shared by Sameer | Food Photos (@the_savage_lens) on

Now the only question remains, how can you find influencers as engaging as this man to spread the word about your brand?

Find the right influencers with our instagram influencer analytics

At Affable, we have built cutting-edge machine learning algorithms to help brands detect fake followers and make the right decision based on reliable statistics. More than that, we are also an influencer campaign platform that helps brand measure the true reach other influencer marketing campaigns.

Sign up free today and search among 30,000+ Indian Instagram influencers here:

Free Trial. Easy setup. Cancel anytime.

 

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Detect Fake Instagram Followers using AI

November 22, 2018 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Detect Fake Instagram Followers using AI”

How do you know if the influencers you have in mind are truly authentic?

More than ever before, brands are all bringing up concerns about the authenticity of social media influencers. Due to many infamous ways of buying Instagram followers, follower count is not enough to measure an influencer’s popularity as it can be artificially inflated. That’s why influencer marketing tools like Affable.ai are born to provide brands with data-driven analytics and make their decision-making more precise and efficient.

So, how can brands detect those fake followers and find the right influencers for their influencer marketing campaigns? 

Detecting Fake Followers Manually

It is quite simple to check whether an account is suspicious or not. Let’s look at the profile below. – The number of posts and the staggering following-to-follower ratio clearly indicates that this is a dummy account. Despite how easy it sounds like, this method is time-consuming and quite impossible to implement as you can not check thousands of followers in an influencer’s account!

Screenshot from Instagram with fake followers

Using AI to Detect Fake followers 

At Affable, you will be given access to our extensive Instagram influencer database and find authentic influencers in no-time. Influencers with a high percentage of suspicious followers may be an indication that they are using questionable techniques to inflate their numbers. According to our Instagram influencer analytics, on average, an influencer account has from 5% – 15% suspicious followers.

If this is not enough, our algorithm also looks at other criteria to gauge its authenticity. You can easily check their engagement rate which is a critical factor as it measures the level of interaction from followers for the content created by influencers. You can also compare their engagement rate with other similar influencers to choose the best influencer for your campaign!

        

Another statistic worth looking into is Follower Growth over Time. Sharp spikes typically suggest that the account achieved a mass-following in a short span. These spikes happened for several reasons such as giveaways, partnerships with big-name brands, influencer scandals or buying fake followers. Regardless of the reasons behind, marketers should always be cautious when seeing concurrent spikes as below.

Screenshot of an influencer's profile on Affable showing fake followers

Besides providing analytics on existing influencers, Affable also allows brands to add new profiles into our Instagram influencer database. By clicking on a particular influencer, their complete profile will be immediately added to our platform and delivered to your email in minutes!

To help brands find the right influencers for their campaigns, we also provide other insightful statistics such as influencer’s brand affinity, audience demographic, audience’s brand affinity, and so on. With a massive Instagram influencer database together with machine learning algorithms, Affable is one of the best influencer marketing platforms to help brands Run High Impact Data-Driven Influencer Marketing Campaigns.

For more information and features on Affable, check them out on affable.ai and sign up for a free trial today!

 

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