Posts tagged "choose influencers"

Top Trending Fitness Microinfluencers in Southeast Asia (SEA)

July 10, 2020 Posted by Influencer Marketing, Uncategorized 0 thoughts on “Top Trending Fitness Microinfluencers in Southeast Asia (SEA)”

The COVID-19 outbreak has caused the fitness industry to go digital. While gyms near you might be closed, home fitness has seen a huge uptake as a promising alternative which is nearly as intense as a gym workout.

Looking to engage stay-home consumers? The spotlight is now on fitness influencers who are leading the trend with their home fitness workouts. As more people shift towards home workouts, fitness influencers have seen a spike in engagement and in direct-to-consumer sales. Motivating and fun influencers inspire consumers to keep in shape, aside from all the quarantine snacking. After all, who doesn’t want to get fitter and kill some time during self-isolation?   

In particular, we are zooming into microinfluencers in the fitness industry. Despite having a smaller audience, fitness microinfluencers are more niche-based and have higher observable engagement which is meaningful for brands to tap on. Overall, the benefits of working with microinfluencers are plenty, as mentioned in our previous blog post. 

Influencers with Viral Home Fitness Workouts

One of the viral trends you might have heard of is Chloe Ting’s workout videos. With more around 10.2M subscribers on YouTube, Chloe’s workouts are beginner-friendly and need little to no equipment. Her most-viewed video, “Get Abs in 2 Weeks”, has since earned 150M views. She also has other free home workout programs which fit perfectly with stay-home consumers who are looking to kill time and achieve their fitness goals.

And if you’re not a part of the trending #ChloeTingChallenge, we have another rising fitness influencer closer to home – Jordan Yeoh. The Malaysian ‘durian seller’ turned fitness instructor saw a rapid subscriber growth, attracting audiences with his unique live home workout videos. Besides surprising his followers with home gym workouts using household objects, he also showcases fun workouts with his daughter in his videos. 

 

View this post on Instagram

 

Biceps + Legs + Shoulder + Chest + Daddy’s little girl’s core workout

A post shared by Jordan Yeoh (@jordanyeohfitness) on

Fitness Microinfluencers On TV

Chai tow kway (fried carrot cake) chef, Walter Tay, is one of the rising fitness microinfluencers, who has the attention of Singapore’s fitness community. Known as the Hawker Hunk, Walter extends his influence to sharing home workouts on television programme, Home Together, by @mediacorpch5

Another fitness microinfluencer to note is Kirstie Gannaway who is known for her appearance on Channel NewsAsia’s adventure and lifestyle guide, This Weekend. As a female boxer, her posts combine both beauty and strength and she also motivates her followers with inspirational captions.

 

View this post on Instagram

 

In the darkness we get the chance to see what we couldn’t when we were blinded by bright lights 💡 📸Photography by @bangbing_b8

A post shared by Kirstie Gannaway (@kirstiegannaway) on

As traditional media warms up to social media influencers, brands can target microinfluencers to reach audiences across a variety of channels.  

Fitness Mums

Next on our radar are the fitness mums of Instagram! These super mums are true #fitspo, as we all know how busy mums can be. Working out, however, seems effortless for @thatmomoffour who has 4 children. On top of that, she is also co-founder of @triumfitness, playfully engaging her daughter and dog to teach virtual classes with her from home.   

@kellylatimer, or “Sienna’s Mummy” as she calls herself, also showcases the precious mother and daughter bond she has with her daughter. Including fitness activities into their daily life, Kelly features this active lifestyle with her family in her posts and collaborations with @samsung_sg.  

 

View this post on Instagram

 

✖ letting off some steam ✖ We run. We sweat. We play. We sweat so much. She is always running. We are always working out. We are rolling on the floor. We are enjoying this time together, because these moments are precious. I am an essential service, so I am working outside right now. And that is a little scary. We meet people. So, whilst Sienna is getting sweaty at home, and I am potentially germy whilst out, I am ever thankful for the little things like @samsung_sg’s Hygiene Steam Cycle. The steam rises up from the bottom of the drum and removes up to 99.9% of bacteria from the laundry. So, go be a child, sweetheart. Cuz the great outdoors, is truly very great. And mama knows you’re safe. #sgunited #stayhomesavelives #stayhomestayhealthy #samsunghomeappliances #siennajamieloi #letthemplay #quickdrive #1000hoursoutdoors #childhood #withGalaxy #GalaxyNote10plus #ad

A post shared by Kelly Latimer (@kellylatimer) on

And if you are looking for some beautiful and elegant yoga poses to go with your brand, fitness microinfluencer @hanadoesyoga recently had a successful Mother’s Day collaboration with @sudio by integrating wireless earphones into her workout.

 

View this post on Instagram

 

how are you mamas treating yourself on Mother’s Day this year? previously, i’d have told the fam to not bother me and let me have a day all to myself – there was a time when the kids were small, when i had to lock myself in the toilet for some alone time while they bang down the door to let them in. #truestory #ihavephotoevidence 🤷🏻‍♀️😂 but now, as they’re older and doing their own things and finding their own space without me, i find that i *do* want them to bother me a teensy bit more. also, now, i‘m the one having to bang down their doors… 😂 anyway, happy Mother’s Day to mamas new and old out there! ps: you can treat yourself to these sweet @sudio wireless earphones. use the code ‘hanadoesyoga’ for 15% off! #sudio

A post shared by h. does yoga ૐ (@hanadoesyoga) on

Student-Athletes Microinfluencers

Within the fitness microinfluencer community, student influencers provide a valuable connection to the youth. Young teens now have a big following on social media which can help brands achieve a takeoff with their Gen Z marketing strategy

Full-time student-athlete, @kerstinong, has 11.3k followers and engages her followers with creative content using @underarmoursg shoeboxes for her single leg hops.

On the other hand, SMU Business student, @janaechua, has an aesthetic feed filled with fitness content and shared about the trampoline fun she experienced @BounceSingapore. As millennials are constantly looking for new activities to do with friends, recommending fun and entertaining activities only shows that she knows her audience too well. 

 

View this post on Instagram

 

Recently, I was given the opportunity to embark on a fun entertainment trail and I had so much fun! I went to @BounceSingapore with my gal pals where we tried to shoot hoops, do flips (in which we failed but we tried) and also trailed along the climb wall! If you’re looking for a new activity to do with your friends, you should definitely check out Bounce at Cineleisure 😊🥰 Here’s a promotion not to miss: a special Double Deal available from now till 17 April (weekdays only)! At just $52, 2 jumpers can enjoy 2 hours of jump, slushies and grip socks! Bask in some youthful energy, as Cineleisure is a great place to hangout with its diverse yet affordable range of entertainment options! @CathayLifestyle #CathayEntertainmentTrail #CathayLifestyle @TheGoodFolks #bouncesingapore

A post shared by JANAE CHUA • SINGAPORE (@janaechua) on

Leveraging on student microinfluencers in the fitness community not only helps brands to reach out to campuses, but also sends a powerful and relevant message to the younger audience.

Ready to start your own influencer marketing campaign and discover other fitness microinfluencers? Find out how to find the right influencers in our previous blog post! 

How to find the right influencers using Affable

How to find the right influencers using Affable

March 4, 2020 Posted by Artificial Intelligene, Influencer Marketing 0 thoughts on “How to find the right influencers using Affable”

“Where to find the right influencers for my marketing campaign?” 

“This influencer has many followers, so they must have a large audience reach!”

With the rise of influencer marketing, I am sure many brands like yours are trying to reach out to the right influencers for your marketing campaign. However, we often see brands getting stuck as they do not know where and how they should start looking. 

Now fret not, because this is the fun part. Affable is one of the best influencer platforms that help you make the right decision based on our instagram influencer analytics. Let’s dive right into it, and here are the 4 things that you can look at to pin down the right influencer! 

1. Influencer’s engagement rate and suspicious followers

Influencer’s engagement rate is the first thing you should take into account when it comes to influencer analytics. This indicator is important as it measures the level of interaction from followers for the content created by influencers. Engagement rates are calculated by: 

  Likes + comments + saved

However, due to the recent infamous ways of buying Instagram followers and automatic comments, engagement rate may not be enough to evaluate how authentic an Instagram profile could be as the number could become artificially inflated.  

Engagement rate and suspicious followers are important to identify the right influencers

Engagement rate and suspicious followers are important to identify the right influencers

 

Affable is one of the best influencer platforms that helps you determine influencer’s true reach by checking their rate of suspicious followers. Influencers with a high percentage of suspicious followers may be an indication that they are using questionable techniques to grow followers, thus might not be a good choice for your brand.

Our partners, Stylehaul and Mothercare saved up to 70% of their time planning and researching on the data for micro-influencers by using Affable.

2. Influencer’s brand affinity

You surely wouldn’t want to work with influencers who used to partner with your competitors, as this could confuse the audience about your brand, right? We can help you avoid such incidence by listing down all the brands that the influencers have worked with before. It also shows whether the post was sponsored or organic, when the image was posted and links to those posts for further reference. 

It is also important to find influencers who share the same interest with your business’s category as it can add credibility and relevance for your campaign.

Check out other reasons why brand affinity is an important instagram influencer analytics.

It can be seen that this influencer has the record of partnering with fashion brands

It can be seen that this influencer has the record of partnering with fashion brands

 

3. Audience’s demographics

Audience’s demographics is one of the key instagram influencer analytics to find out the right influencers. Using Affable, you can discover the influencer’s audience based on their demographic information such as age range, location and gender distribution. This feature gives you a clear picture of what the influencer’s audience will look like and if they match your brand’s targeted audience. These statistics are also provided if you wish to find Facebook influencers.

Audience’s demographic information is useful to help you select the right influencer

Audience’s demographic information is useful to help you select the right influencer

 

Our partner, Huawei Technologies was able to reach out to 75%  of their targeted audience – female, 20-30 in UAE by selecting the right  influencers through Affable.

 

4. Audience’s interests and brand affinity

Besides the demographic information, another useful analytics that helps you facilitate your decision-making is the audience’s interests and brand affinity. If the audience’s interests are in line with your business’s category, your marketing campaigns will stand a higher chance of receiving engagement and better conversion rate.

If the audience’s demographics and interests match your targeted customers, you may have found the right influencer 

If the audience’s demographics and interests match your targeted customers, you may have found
the right influencer

 

Now, with these information, you no longer have to worry about making unsound judgements. Affable is one of the best influencer platforms which helps you enhance your decision based on trusted instagram influencer analytics. For more information and features on Affable, you can check us out at affable.ai for a free trial!

 

Leverage your Influencer Campaign Management with Affable

September 15, 2018 Posted by Artificial Intelligene, Influencer Marketing 0 thoughts on “Leverage your Influencer Campaign Management with Affable”

Affable is an AI platform that aims to make your influencer campaign management more effective and transparent. Once you have chosen the right influencers, we can go one step further and give you a custom report of how well your influencer campaigns performed.

Affable’s campaign analytics unpacks the campaign learning for you, so that you can take advantage of any successes or avoid mistakes in future campaigns. Here are the insights that our influencer campaign platform provides to leverage your influencer campaign management:

#1 Overall Campaign Summary

The summary displays the sponsored influencer posts and a quick overview of the campaign performance in terms of total likes, comments and engagement rate of your entire campaign.

If you partnered with  10 influencers for your brand to work on a particular campaign, for example, the promotion of a new phone, this feature can give you analytics of how those 10 posts performed.

#2 Campaign Reach

Affable Report

Campaign reach refers to the total number of different people who engaged, at least once, with your post during a given period. Affable can display this information visually to show you the demographic breakdown of the audience reached.

#3 Engagement:

Engagement is the most important measure of an influencer marketing campaign according to a report published by Linqia. The result showed that 81% of the respondents believe that engagement is the ultimate influencer marketing KPI and all others pale in comparison. As an effective influencer campaign platform, Affable can help you track:

Likes — Likes are a basic and important measure of content appreciation. They also help you quantify the buzz around your influencer content thus your brand too. Not sure if the post engagement is good? Compare with the other posts uploaded by the same influencer.

Comments — Depending on the number and nature of comments, you can tell whether or not your audience likes your content. Again, we can help you find how effective was the influencer’s branded content compared to other organic content uploaded by the same influencer.

#4 Gender Distribution

If your business has a product/service that appeals to both genders, demographics wouldn’t be the first KPI to keep in mind. However, when you are looking to target one gender more, or you are promoting a gendered product, focusing on gender distribution should be a part of your influencer marketing strategy. Affable can accurately breakdown gender analysis of an influencer’s post and give you a % value.

#5 Location-specific metrics

If your business is set up in Singapore but your influencer’s post reached India to a large degree, there will not much increase in sales/visibility to your actual target market. With Affable’s location distribution, you will be able to detect the exact countries your campaigns actually reached.  Knowing this, you can avoid working with influencers who may not have a strong presence in your market.

#6 Age-Distribution

Age distribution is a powerful insight you can not find on Instagram. As to why you need to know the ages of your audience,  this information can help you define what influencer marketing strategy you should use to communicate with your audience, where to find them, and listen to what they want from your business. Based on the results, you can adapt your keywords and SEO strategies to reach your market better.

By providing such reliable insights and statistics, Affable is one of the best influencer campaign platforms that can leverage your influencer campaign management! If your campaign is a success, using our management tools can help you know why. On the other hand, if you fall short of your KPIs, you can know instantly by seeing where things went wrong, and adjust your influencer marketing strategy accordingly.

How Affable's Brand Affinity Analytics Can Add To Your Strategy

How Affable’s Brand Affinity Analytics Can Add To Your Strategy

August 20, 2018 Posted by Influencer Marketing 0 thoughts on “How Affable’s Brand Affinity Analytics Can Add To Your Strategy”

Finding the right influencers with the right engagement is crucial to the success of influencer marketing campaign. Together with the number of follower, engagement rate, audience’s demographics, another feature that should be included to leverage your influencer campaign strategy is the brand affinity!

Putting a face on products has always worked for a number of reasons-

  • People like to buy from people. Logos and design are important but word of mouth recommendations do a lot more for sales.
  • Ads are ubiquitous and amongst all the noise, a brand partner can reach the right people at lower cost.
  • Because you can’t be everywhere at once, Brand ambassadors can take over some of it to champion a brand they love at events and more.
  • Get all the insights you need about any social user to make sure you are focusing on the right people.

Feature: Brand Affinity

Once signed up with Affable, you can search for influencers, visit their profile, and exploit our Instagram influencer analytics such as audience’s demographics, engagement rate, rate of suspicious followers, audience interests. Our latest feature Brand affinity can list down an entire list of brands the influencer has worked before, whether the post was sponsored or organic, when the image was posted, and so on.

Here are some reasons that our Brand affinity analytics should be added to your influencer campaign strategy:

#Loyalty

Whether you’re a big brand like Victoria’s Secret or the millennial watch company Daniel Wellington, the right brand ambassador is the vital factor to your influencer campaign strategy.

Let me remind you of an old example. In 2001, Britney Spears was signed on to be Pepsi’s brand ambassador for a 2-year period, however soon after she was caught drinking Pepsi in public, this caused a major blow to the image of Pepsi! Quite simply, you wouldn’t want to work with influencers who have partnership with your competing companies. It is also important to find influencers who share the same interest with your business’s category as it can add credibility and relevance for your influencer marketing campaign.

#Competitor Analysis

Be thoughtful about which social channels and campaigns you devote your marketing budget to—and make sure that if your competitors are there to promote hashtags and boost their posts, you’re there, too. With the Affinity tool, you can keep an eye on your competitors’ sponsored posts with influencers and see what has been working for them, so you can make smarter decisions based on that reference.

#Organic Posts

Very often, influencers share their experiences, tag brands and products without being paid to do so on Instagram. Affable’s Brand Affinity tool can detect those posts for an influencer. So if influencers tagged your product before and has organically shared their thoughts, partnering with them can be a good idea. Not only with their association with your product seem natural but will also be easier to convert them from a user to a superfan.

 

Why buying IG followers is a bad idea

Why Buying Followers On Instagram Is A Bad Idea

July 5, 2018 Posted by Influencer Marketing 0 thoughts on “Why Buying Followers On Instagram Is A Bad Idea”

Buying followers to make yourself seem popular, whether you’re a brand or an influencer, is tempting and it’s not very expensive to do so too. According to 2016 data, buying 100 followers averages at $2.95 while getting more likes and comment ranges cost about 2.99 per day.

There has been a rise in Instagram bots ever since Instagram changed its algorithm to stop showing chronological posts on the ‘Discover’ feed; instead of ranking them by what its data said people wanted. Such a move resulted in steep engagement drops for millions of users.

Hold up though, we’re not trying to sell you here, in this post we’re going to give you solid reasons to resist temptation!

1. Buying Followers on Instagram Defeats The Purpose 

Can Instagram bots replace human interaction?

The point of social media is to interact, connect and share with other people, brands virtually. And since we don’t live in the world of ‘HER’ yet, having ‘fake’ followers will give you no genuine engagement.

This is particularly important for anybody who identifies as an influencer and brand who chooses to work with the former. If your followers aren’t interested in your likes, dislikes, and interests, then you aren’t influencing them in any way.

Similarly, if you have a business account on Instagram, you will have little use while buying followers who aren’t potential buyers of your product or service. At the very least, you want your followers to look at your posts, even if they don’t like or share them. Bought followers will never see anything you post.

2. You Might End up with Inappropriate Bot Comments on Posts

How bots generally work is that you connect your Instagram accounts to them, select the length of time for the bot to function and choose what you want it to do such as, like, comment, or follow. The user then selects generic comments for the bot to choose from, such as “Great post!” or “Amazing!” which is then spammed across many posts.

A problem might occur when the bot makes inappropriate comments on posts. For instance, you might make a post announcing a pet’s death. A fake follower’s “nice post” or “good one” comment doesn’t exactly look good to the other people perusing your account.

This is how auto comments work, and it might be inappropriate if you update sad stories

This is how auto comments work, and it might be inappropriate if you update sad stories

 

3. Instagram Often Purges Fake Followers

Instagram is aware of the bot situation and makes regular cleanups of fake accounts.  Since 2014, Instagram purged millions of fake followers from many accounts on Instagram with celebrities like Ariana Grande, Kim Kardashian, and Justin Bieber losing millions of followers in the process. Instagram recently shut down Instagress and PeerBoost, two automate behavior offering Instagram automation services. So buying followers will have no long-term value.

4. Messed up Instagram Feed

Since your bot will follow thousands of accounts a day some of whom may follow you back, you can end up with a very jumbled feed, burying relevant accounts in the process.

5. Influencers will find it difficult to cash in  

As we mentioned earlier, brands often engage with influencers through affiliate marketing, custom discount codes. Obviously, bots cannot spend any money on the products, rendering the campaign ineffective. With Affable, companies can also determine with great accuracy the % of suspicious followers thus putting your credibility at risk if you do purchase bots.

It is a red flag if an account has 25,000 followers but only 100 likes on an average post which means the engagement rate is less than 1% engagement rate. It gives off a suspicion that most of the profile’s followers are spam accounts or bots. And if your engagement starts dropping due to fake followers, it will become less and less likely that your content gets surfaced in the feeds of your real followers.

An example of buying followers on Instagram

An example of buying followers on Instagram

 

Source: Insights From Affable’s Platform

 

We’re sure you’re convinced to stay on the right side of Instagram and win followers by great, engaging content! As for brands who are considering being more careful of which influencer to work with, check out affable.ai and bot-proof your campaign.

 

 

 

6 Factors That Will Help You Choose An Influencers For Your Campaign

6 Factors That Will Help You Choose An Influencer For Your Campaign

June 19, 2018 Posted by Influencer Marketing 0 thoughts on “6 Factors That Will Help You Choose An Influencer For Your Campaign”

While we have expressed the effectiveness of influencer marketing in our past posts, finding the right influencers is still a crucial factor to your influencer campaign management. Instead of basing your decision on vanity metrics like the number of followers, there are 6 factors you should keep in mind to get the most out of your marketing budget.

1) Relevance 

Relevance is defined as how closely an influencer’s post matches your brand’s targeted keywords. Since the best partnerships work when both parties are able to gain value, it’s important to identify influencers who are interested or are advocates of your brand. Over the last couple of years, marketers have shifted their influencer marketing strategy towards  micro-influencer and nano-influencers as they can help brands better engage with relevance niche audience.

Another factor of relevance that brands should take into consider is the Brand Affinity. If your brand is a fashion brand, then working with influencers who have reputation of parnering with fashion industry is a smart choice for your influencer campaign management.

Checkout How Affable’s Brand Affinity Analytics Can Add To Your Strategy

It can be seen that this influencer has the record of partnering with fashion brands

It can be seen that this influencer has the record of partnering with fashion brands

 

2)  Audience Demographics

An Instagram profile with millions of followers may seem like a quick way to increase your brands reach, but these numbers will not be helpful if the influencer’s audience is outside your target demographic.

For the best results, start with creating customer personas for your brand— what age groups, location, and interests make up your biggest customer segments? Then look for influencers who have an audience that falls within those specific targets. affable.ai is an influencer campaign platform that can help you conduct a research on Instagram profiles and analyze their exact audience.   

 

Audience’s demographic information is useful to help you select the right influencer

Audience’s demographic information is useful to help you select the right influencer

 

3) Geographic Location

Your influencer marketing campaign would create less impact if you don’t operate your campaign in the right location. If your company has a great product that is limited to say, Singapore for the moment, hiring an influencer with follower-base in Thailand will be an inefficient use of your resources. For this reason, we allow brands to search for relevant influencers by specific countries and provide data about their follower base to ensure brands are reaching out to the right market. 

 

4) Engagement

Engagement is the first thing brands should take into account when it comes to influencer campaign management. Analysing an influencer’s engagement rate helps brands estimate how much reach their campaign can create as well as the return on investment (R.O.I).

For example, An influencer with 100,000 followers may cost USD$1,000 per post, and has an engagement rate of 1.5%. This means brands will receive approximately 1500 interactions per post at a cost of $0.67 per engagement. Whereas, an influencer with only 50,000 followers may cost USD$500 per post and has a high engagement at 10%. This means brands can expect to receive approximately 5000 interactions at an average cost of only $0.1 per engagement.

Macro influencers, in general, receive lower engagement rate compared to micro and nano-influencers. Such activity can be explained that with smaller audience, influencers can reply to more comments, be aware of audience reaction and generally be more engaged with them on a day to day basis.

However, it is almost impossible to measure the reach and calculate it manually. As an influencer campaign platform, Affable can rescue brands by providing not only the engagement metric of influencers but also how it fares with similar influencers in the campaign!

5) Activity

While there is no magic number of how much an influencer should post, being connected with their audience in a sustained way decides how much of an influence they hold. Besides being active on Instagram, influencers should also create connections to promote their content, learn about trends, and interact with their fans.

61% admit to unfollowing an influencer who worked with “inappropriate” brands or who “endorsed too many products.” With this statistic in mind, excessive promotion of any brand or product also is no good as it feels like spam and consequently less credible. It gives off a sentiment that an influencer is simply doing it for the money and not because of belief in that brand’s products.

6) Authenticity:

As explained above, micro-influencers and nano-influencers have been proved to generate better engagement as they are expert in their niches and they are more connected with their audience. This is essential as brands always want influencers to create authentic post which is also in-tune with the brands’ storytelling.

Additionally, it also goes without saying that brands would not want to work with influencers who have a record of  ‘fake’ followers as it could impact the effectiveness of the campaign. Affable’s engagement data also relays with amazing accuracy the % of suspicious following a particular influencer may have.

An example of buying followers on Instagram

An example of buying followers on Instagram

 

As social media influence is turning into a billion dollar industry, Affable is one of the best influencer campaign platforms that saves significant hours of manpower and helps you choose the right influencer to leverage your influencer campaign management. Register for early access at https://www.affable.ai or write to us at founders@affable.ai