Posts tagged "beauty influencers"

A COMPREHENSIVE LIST OF TOP MICRO-INFLUENCERS IN SOUTHEAST ASIA

August 27, 2020 Posted by Influencer Marketing 0 thoughts on “A COMPREHENSIVE LIST OF TOP MICRO-INFLUENCERS IN SOUTHEAST ASIA”

According to a study conducted by SocialPubli.com, micro-influencers deliver 7X more engagement on Instagram than the average generated by mid, macro, and mega-influencers combined. Despite their modest number of followers, micro-influencers have a well-defined niche and strong influence on their followers’ purchasing decisions. For that reason, more and more brands are partnering with micro-influencers instead of big-name celebrities to provide an authentic touch to their audience and tap into niche communities.

The question is: How can brands partner with the right micro-influencers? With the prominent growth in the number of micro-influencers in 2020, finding the right influencers for your marketing campaigns can be a real problem. Affable is one of the best influencer analytics platforms helping brands to make the right decision based on reliable influencer analytics. By using Affable’s Influencer Discovery, we’ve curated for you top micro-influencers in different niches to partner with in Southeast Asia, let’s dive into it now!

BEAUTY & FASHION MICRO-INFLUENCERS

With more than half of Instagram users made up of females, Beauty and Fashion is one of the most popular influencer niches on Instagram. Makeup tutorials, product reviews, beauty tips and fancy clothes constantly fill the feed. Beauty & fashion influencers never fail to engage their audience with their useful and creative content.  

According to our Instagram influencer analytics, @syahierakhamsan and @nurseryus are the top influencers who attained considerable engagement rates on Instagram (6.5% and 4.6% respectively). While @syahierakhamsan’s popularity lies in her elegant, charming beauty and lovely pictures, @nurseryus grabs the attention of her followers with an artistic IG feed featuring beauty products and beautiful moments in life.

 

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My Beauty, I’ve got it from you! วันแม่ปีนี้ Lancôme ขอมอบของขวัญสุดพิเศษ ถูกใจทั้งคุณแม่และคุณลูก ทุกคำสั่งซื้อ! ONLY AT ROBINSON ONLINE (9-16 AUG): ลด15% (9 AUG only) . . และ Secret โค้ดลดเพิ่มอีก12% (โค้ด: BLG12X) รับเลยทันที ลังโคมชีทมาสก์ 1 แผ่น มูลค่าสูงสุด 600 บาท . . และเมื่อซื้อผลิตภัณฑ์ลังโคมใดๆ ครบ 5,000 บาท รับไปเลย! ผ้าพันคอสุดชิคจาก Lancôme x Vatanika . . #ILoveLancome #LancomeLovesMom #LancomeXVatanika #robinsononline

Bài viết do BEAUTY & LIFESTYLE CREATOR (@nurseryus) chia sẻ vào

@lifnisanders is another beauty & fashion influencer worth your consideration. Based in Indonesia, she managed to stand out in the crowded beauty space with a beautiful Western look and bold makeup style. She received a high engagement rate of 5.5% with over 40k followers mainly from Indonesia, U.S. and Malaysia. 

 

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its a bird its a plane

Bài viết do livjunkie (@lifnisanders) chia sẻ vào

With the rise of male beauty influencers on social media, brands are also taking this opportunity to scale new markets and bring something different in the crowded beauty industry. If you’re looking for a male beauty & fashion influencer, @lucaseelau is the one for you. He has an aesthetically pleasing Instagram page and a record of working with top brands such as @Zaraman, @calvinklein, @versace

Unfamiliar with male beauty influencers? Hop over to our latest blog to discover more about The World of Male Beauty Influencers and how brands can collaborate with them to leverage their campaigns!

 

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Heart made of glass, mind of stone 💎

Bài viết do 𝐋𝐔𝐂𝐀𝐒 𝐋𝐀𝐔 💎 (@lucaseelau) chia sẻ vào

LIFESTYLE MICRO-INFLUENCERS

Inspired by everyday lives and personal interests, lifestyle influencers cover a variety of topics to talk about in their content. This advantage makes lifestyle influencers appealing to a lot of brands as it allows brands to tap into a much more diverse audience compared to other influencer niches. 

Lifestyle influencer @veronlin, followed by @weipinnn and @kyemilktea are among the top engaging lifestyle micro-influencers on Instagram. With an incredibly high engagement rate of 7.06%, @veronlin’s secret lies in her gorgeous pictures and regular engagement with her fans. For @weipinnn and @kyemilktea, their Instagram feed comprises a great mix of beauty, fashion, travel. The variety in content earned both of them great engagement rates (more than 6%) with diverse follower-bases from Southeast Asia.

 

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Bài viết do 𝒱𝑒𝓇𝑜𝓃 𝐿𝒾𝓃 练倩汶, 20 | 𝑀𝒴 💫 (@veronlin) chia sẻ vào

Wondering which male influencers are doing great in the world of lifestyle? Meet @a.helmiy and @brandyontherock. Both have a passion for travel and fitness with high engagement rates, while @a.helmiy focuses more on promoting luxury lifestyle and products. 

 

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To all our frontliners and unsung heros, thank you so much for your services during this period of time. I am doing my part as a safe distancing ambassador and I can understand how tough it gets but I believe it is definitely harder for the frontliners and the unsung heros. Just a mere “Thank You” will definitely warm the hearts of these heros. @Pepsisingapore is giving away Thank You Pack for yourself and your frontliner friend/family! Stand a chance to win this giveaway by simply, 1. Tag a frontline hero and tell us why this unsung hero deserves this goodie pack. #pepsisg #pepsilime #partipost #sp *T&C applies – https://rb.gy/ps1fts Thank you to the sponsors for the giveaway @pepsisingapore @kfc_sg @pepperlunchsg @popeyes.sg @mfmsingapore @gelaresg Lay’sSingapore and QuakerSingapore

Bài viết do Brandon Teo (@brandyontherock) chia sẻ vào

FITNESS MICRO-INFLUENCERS

This year, fitness influencers are on the rise. As health becomes the top priority of many people due to the pandemic, fitness influencers are leading the trend on social media with their fitness workouts. @xenithfitness and @shebakesandlifts are micro-influencers who attracted big following on social media with their home workout videos. @xenithfitness also leveraged the game by playfully engaging his 2 little cute dogs in his workout videos!

There’s more than one way to stay active during the quarantine! @samcor_ , beautiful dance fitness influencer, has recently encouraged Instagrammers to get on their feet with her engaging dance workout videos. With creative video content and stunning IG feed, @samcor_ garnered a great engagement rate of 7.71% with audiences tightly focused in the Philippines. 

Check out our blogs to look for more Trending Fitness Micro-Influencers in Southeast Asia and 4 Ways To Partner With Fitness Influencers.

FOOD MICRO-INFLUENCERS

With people staying at home in recent months, the spotlight is now on food influencers who are offer cooking tutorials and share homemade recipes. Indonesian-based influencer @regunancha is among the top influencers with impressive engagement rates on Instagram. With stunning home-cooked dishes and detailed cooking guides in her captions, the audiences rewarded her with an engagement rate of 5.27% which is considerably high in this niche. 

 

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Bebikinan kala itu waktu pengen makan tteokbokki 😍😍 karena ga punya garatteok jadi bikin sendiri, kalau aslinya bahannya tepung beras yang bulirannya pendek..yang ini resep ala ala.. ala kadarnya menyesuaikan bahan yang ada😅 Eomuk juga lagi ga ada (resepnya pernah saya share) jadi saya ganti sosis. Happy weekend guys… Tetap sehat dan semangat ya… . . TTEOKBOKKI (떡볶이) / STIR FRIED RICE CAKES by @regunancha Bahan: 16 buah garaetteok potong menjadi 2 2 batang Sosis potong serong 3 batang daun bawang rajang serong 2 lembar kubis potong potong kecil 1000 ml air beras (air cucian beras kedua) 3 butir telur rebus kupas keju mozarella parut sesuai selera (optional) Bumbu Saus campur rata: 4 sdm gochujang 2 sdm gochugaru /cabe bubuk pedas 1 sdm kecap asin (sesuai selera) 1 sdm madu 1 sdm kaldu jamur bubuk Gula pasir sesuai selera Cara Membuat: 1. Rebus air beras dengan tteok dan bumbu saus. Tambahkan sosis. Masak hingga bumbu mulai mengental dan meresap. 2. Masukkan kubis, daun bawang dan telur, aduk rata, masak hingga sayuran matang. 3. Beri parutan keju mozarella diatasnya. Tutup panci agar kejunya meleleh. Angkat dan sajikan. . . . GARAETTEOK (가래떡) / CYLINDRICAL RICE CAKE by @regunancha Bahan: 250 gram tepung beras 35 gram tepung sagu 270 ml Air panas mendidih (secukupnya/bisa kurang bisa lebih) Cara Membuat: 1. Campur tepung beras dan tepung sagu lalu tuang sedikit demi sedikit air mendidih sambil diaduk aduk dengan sendok nasi. Berhenti tambahkan air jika sekiranya sudah bisa diulen. 2. Campur rata dan sesekali dipukul pukul hingga padat bisa dibentuk. Pindahkan di talenan lalu bagi menjadi 8 bagian dan lonjongkan dengan menggunakan kedua tangan. Jika sudah selesai potong menjadi dua. 2. Didihkan air di panci yang besar beri sedikit minyak. Jika sudah mendidih masukkan tteok. Masak hingga mengapung dan diamkan sejenak hingga benar benar matang. Angkat dan tiriskan. . . #tteokbokki #떡볶이 #food #koreanfood #homemadefood #foodlover #masakankorea #homecooking #foodlover #instafood #doyanmakan #resepmasak #resepmasakan #berbagiresep #homecooking #masakanrumahan #shareresep #like4likes #food #foodie #foodgram #toppokki

Bài viết do Renna Regunancha (@regunancha) chia sẻ vào

If you think that delicious food and yummy recipes are all that food influencers talk about, you’re going to change your mind! @qinlovesmacaronsss and @rika_dinarjanti are 2 amazing food micro-influencers that deserve our attention with their aesthetic IG feeds moving beyond food content. 

@rika_dinarjanti is a coffee lover and usually takes artistic pictures of cafés, while @qinlovesmacaronsss’s content is much more diverse with sponsored posts featuring beauty and fashion brands. Both earn high engagement rates (4.2% and 3.3% respectively) and have diverse follower bases in Southeast Asia.  

 

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. Hello August 👋 . Let’s play with shadow Good taste of Kino Signature Surprisingly, I like the taste of almond milk blended in with coffee, no sugar. . Good place to spent Make sure what time they open ya guys… . . . @kinokimicoffee Jl.Ranggamalela no.6-8 Bandung . . . . . #coffeeshopbandung #kinokimicoffee #coffeeindonesia #happyboringlife #indocoffeegram #proudofyourlocalcoffeeshop #mbakfotokopi #indonesiancoffee #worldofcoffeeofficial #storefrontcollective #coffeeclass #mytablesituation #butfirstcoffee #coffeeisalwaysagoodidea #espressoyourself #coffeegrind #coffeegeeks #indonesiancoffeeshop #ehayokngopi #shadowhunters #cupoftheday #coffeemoments #supportyourlocalcoffeeshop #cuteplaceid #cuteplacebandung

Bài viết do Rika Dinarjanti (@rika_dinarjanti) chia sẻ vào

 

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🌟 𝙂𝙄𝙑𝙀𝘼𝙒𝘼𝙔 from @pepsisingapore!🌟 . hello peeps! are you ready for our nation’s 55th birthday tomorrow? i’m staying home with the latest Pepsi Lime to celebrate. i love the taste a lot and gonna stock up for more from @7elevensg later! . to commemorate this happy occasion, @pepsisingapore is giving away 𝗧𝗛𝗔𝗡𝗞 𝗬𝗢𝗨 𝗣𝗔𝗖𝗞𝗦. simply tag your friends/families who are front-line workers and tell us why you nominated him / her. stand a chance to win a 𝗧𝗛𝗔𝗡𝗞 𝗬𝗢𝗨 𝗣𝗔𝗖𝗞 for both of you if chosen! (unique multiple entries allowed). contest ends 23 Aug 2020, with no entry fee or purchase requires , so good luck & start tagging now! . thank you to the sponsors for the generous giveaway! @pepsisingapore @kfc_sg @pepperlunchsg @popeyes.sg @mfmsingapore @lays @gelaresg @quaker . *T&C apply. https://rb.gy/ps1fts ————— #PepsiSG #PepsiLime #7elevensg #ILoveSingapore #Singaporean #Singapore #SG55 #NationalDay2020 #Parties #UnsungHeroes #SGLifestyle #SGBlogger #GoodThingMustShare #SGLifestyleBlogger #IGFood #InstaFoodSG #SGFoodie #SGKOL #KOLSG #GiveawaySG #ContestSG #SGContest

Bài viết do мαʏα ʜᴀᴢᴇʟ ǫɪɴ マヤ • sɪɴɢᴀᴘᴏʀᴇ (@qinlovesmacaronsss) chia sẻ vào

PARENT MICRO-INFLUENCERS

Parent influencers often provide an authentic touch to the audiences as they’re open to share their honest experiences raising children and give helpful parental advice. This explained why mom bloggers ranked 3rd in their ability to influence purchasing decisions after influencers in the Friends & Family and Food category. 

We made a separate blog about top engaging parent influencers in Southeast Asia, which comprises Mom fashion influencers, Cooking mamas, Daddy influencers, etc. Find out more at Top Parent Influencers To Partner With in Southeast Asia

GAMING MICRO-INFLUENCERS

Video games have seen an increase in popularity as people seek out entertainment options during the social distancing. Now, the number of gamers is huge, but the number of people watching game videos and live streams is even bigger. Partnering with gaming influencers opens up an opportunity for brands to break into this attractive market and connect with millions of millennials in a genuine way.

@teandpe is an ideal gaming influencer to partner with. He had a good engagement rate and a long record of featuring many brands such as @Tokopedia, @welovehonda_id. He also has a Youtube channel yet bis videos vary a lot from 20k to 200k views. Another gamer worth your consideration is @secretmadtoi, a Professional PUBG Mobile player playing for Team Secret, MalaysiaHe has an incredibly high engagement rate (11%) of over 55k followers mainly focused in Malaysia and Indonesia.

 

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Best Gaming Chair I ever Had #teamsecret #secretlab #secretlabschairs #madtoi #pubgmobile

Bài viết do MADTOI (@secretmadtoi) chia sẻ vào


Together with male players, female gamers are growing in popularity. @rinnmoka and @sachiimii are 2 female gamers receiving huge attention from social media. Their Instagram is a mix of fashion and lifestyle on top of their job as a gamer/livestreamer.  Both earn impressive engagement rates (16.8% and 5.9% respectively) and have their own Youtube Channels (Sachi Gomez and Rin Moka).

 

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🙃

Bài viết do Dinda (@rinnmoka) chia sẻ vào

 

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Girls in Gaming with @alodia , @ashlili & Sachi, moderated by @geekyamreeki ✨ Join us and sign up now! https://www.crowdcast.io/e/girlsingaming

Bài viết do Sachi Gomez (@sachiimii) chia sẻ vào

The World of Male Beauty Influencers

August 4, 2020 Posted by Influencer Marketing 3 thoughts on “The World of Male Beauty Influencers”

In the past, the beauty industry used to be dominated by women. However, with men becoming progressively interested in taking care of their appearance, more and more men started putting on makeup, representing a huge market opportunity for beauty brands to invest in. According to Allied Market Research, with a growing demand for men’s personal care products, this industry is predicted to hit up to $166 billion by 2022. 

As male beauty influencers have become a thing on social media, brands are taking this opportunity to scale new markets and bring something different in the crowded beauty space. In this article, let’s take a deeper look into the world of Male Beauty Influencers and how brands are collaborating with them to create influential marketing campaigns!

Beauty brands started removing gender in their marketing

MAC Cosmetics is one of the global beauty brands that promote gender-neutral products. Back in September 2019, this brand partnered with male beauty influencer @bretmanrock to promote their new Love Me Lipstick. The video immediately caught social media’s attention and became one of his most-viewed videos with more than 6M views. Last month, this brand announced its partnership with EXO member @layzhang with the aim of breaking the gender barriers in the beauty industry.

Last month, Kiehl’s partnered with several male beauty influencers in different countries to promote their new Vital Skin-Strengthening Super Serum. Reaching out to male customers, Kiehl’s picked up on the idea of men looking good and healthy in their campaign. They emphasized the serum can protect skin against skin-aging stressors and helps men maintain stronger and healthier skin.  

 

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Been trying out @kiehlssg NEW Vital Skin-Strengthening Super Serum for a full 3 weeks now, with visible results with just 1 application, Kiehl’s have officially outdone themselves again! . Fuelled with Adaptogenic Herbal Complex containing the power trio of Red Ginseng Root, Holy Basil and Schisandra Berry, each morning I wake up with brighter skin, even my outbreaks are getting lesser and I feel my skin is getting healthier and stronger. Vital Skin-Strengthening Super Serum has proven to me that strong skin is key in helping to protect skin against skin-aging stressors! . Get a free sample from any Kiehl’s outlet/counter all over Singapore to try out the magic yourself!! . Comment a “yes” below if you like me to do giveaway on the Vital Skin-Strengthening Super Serum! . #KiehlsSG #KiehlsSuperSerum #sp

Bài viết do 𝐘 ☾ ✞ 𝐀 𝐊 𝐈 𝐒 ∙ 𝐉 𝐀 𝐌 𝐄 𝐒 (@yutakis) chia sẻ vào

 

Boyish Good Looks

South Korean men are leading the world’s male beauty market. Led by K-Pop male celebrities, “boyish good looks” has become a widespread cultural trend. Chanel Beauty Korea introduced a campaign last year, #boydechanel alongside the debut of its first makeup line for men. The launch of Boy De Chanel was supported by male beauty influencer @d.hwan_92 alongside other male influencers who showcased flawless skin. 

The brand also posted a video with #BeOnlyYou, educating men on how to achieve a “Natural Look in 6 Steps”, promoting a “natural look that is still you”.

Leading with an Empowering Message 

Brands can also learn to lead with an empowering message for men who are exploring the world of makeup. Last July, Urban Decay Cosmetics held a wildly successful campaign with their #StayNaked collection with the concept of being #PrettyDifferent. Expanding the definitions of who can wear makeup, Urban Decay worked with the Fantastic Beasts star, Ezra Miller. 

Their message of not subscribing to typical beauty standards was also well-received on social media. Beauty influencer and #UDPartner, @ivanbaaaaah, also applauded the campaign for showcasing different kinds of beauty and his post received over 20k likes from inspired followers.   

 

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Urban Decay

Bài viết do Ezra Miller (@imezramiller) chia sẻ vào

 

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Let’s bloom for the summer! I’m so excited to introduce @urbandecaycosmetics new Stay Naked Weightless Liquid Foundation. Get this, it comes in 50 shades with 9 intensities, 3 mastertones and 7 undertones! Yas inclusitivity! The foundation is a beautiful medium coverage that is super flexible on the skin and also breathable, lasting up to 24 hours wear. My shade is #40NN and it blends into my skin seamlessly. It’s a natural matte finish too! I feel super honored to be part of this because I’ve always struggled with my own beauty and where I fit in, especially coming here from Malaysia. I felt like I was always oscillating between being myself or what society expects of me. I watched @urbandecaycosmetics new #staynaked campaign and I was so inspired, I loved how they showcased different kinds of beauty, so we can do it, too! #udpartner

Bài viết do IVAN LAM (@ivanbaaaaah) chia sẻ vào

Other brands are also venturing into this scene. Imagined to give a voice to all types of beauty, Givenchy introduced #MadetoDisturb featuring its Volume Disturbia mascara. Making a stunning appearance at one of the events was beauty influencer @danielzrotfl and @thegigigoode from Ru Paul’s Drag Race. Learning from these examples, brands can give a tribute to individuality and reinforce the message that beauty is being yourself!  

Bigger and Bolder Looks

Brands are also making a statement with their campaigns, with influencers coming up with bigger and bolder looks. Male beauty influencer @louiecasttro swept followers off their feet in his collaboration with @maccosmetics for a #MACHalloween look. By creating a unique skeletal look, the post garnered over 230k likes from the beauty community. Followers could also tune in to a quick makeup tutorial on his Instagram Story and recreate the look for some trick-or-treat fun.

Beyond collaborating with known makeup brands, beauty influencers have also stepped up to create their own makeup brands. Jeffree Star Cosmetics, which was started by @jeffreestar, took the industry by storm by embracing the creative freedom makeup gives and challenging gender norms. With influencer @rogermuru’s face as a canvas, beautiful strokes were added to create a visual sensation for their followers. 

Recognizing that makeup is art, brands looking to stand out from the crowd can consider collaborating with beauty influencers to deliver looks that wow. 

 

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Iced out💎 @rogermuru created this sickening look using our #BLOODLUST palette 🔮⚔️ #jeffreestarcosmetics

Bài viết do Jeffree Star Cosmetics (@jeffreestarcosmetics) chia sẻ vào

Bonus: How to engage your male audiences 

As beauty brands have started targeting male customers in their campaign, they need to embrace different marketing strategies to engage these audiences. Last year, Axe, a male grooming product brand, launched a campaign focused on self-care and pampering oneself. @comedianlilrel, together with influencers @jay and @krislondon led the #Bathsculinity movement on Instagram by sharing their enjoyable bathtime moments with Axe Body Wash. 

So what exactly is #Bathsculinity? According to Caroline Gregory, Global Brand Director at AXE, “Bathsculinity” is about showing that “pampering yourself and celebrating your individuality is beneficial and enjoyable – and certainly makes you no less of a man”. That being said, encouraging men to start taking better care of themselves is definitely an interesting angle to consider!  

In general, male beauty influencers are changing the face of the beauty community. Partnering with them not only helps brands approach new markets, but also sends an inspiring message about gender equality in this industry.  

Are you interested in creating your own influencer campaigns with some of the best male beauty influencers in your region? Discover male beauty influencers here and find out how to find the right influencers for your campaign!

 

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