Posts tagged "Artificial intelligence"

FINDING TIKTOK INFLUENCERS WITH AFFABLE

October 20, 2020 Posted by Influencer Marketing 0 thoughts on “FINDING TIKTOK INFLUENCERS WITH AFFABLE”

Launched in the international market in September 2017, TikTok is one of the fastest-growing social media platforms with more than 80 million active users worldwide. Amidst Covid-19, TikTok became one of the most downloaded social media apps in Q1 2020 as the number of installs reached up to 1 billion worldwide. With 41 percent of TikTok users between 16 and 24 years old, brands have been jumping on this video-centric platform to stay connected and engaged with the younger generation. 

In order to launch successful influencer marketing campaigns on TikTok, the first step marketers need to take is to find the right TikTok influencers. Working with influencers who are a great fit for your brand can create tremendous impact by boosting brand awareness to the right target audience and driving an increase in sales. 

Interested to launch a successful influencer marketing campaign on Tiktok? Read on to find out how Affable’s AI-driven influencer marketing platform can help you to achieve your goals and create clever collaborations with influencers!  

Finding TikTok influencers with advanced filters

With more than 3 million TikTok influencers around the world, finding the right TikTok influencer for your marketing campaign can be challenging. Influencers on TikTok cover a wide range of topics from fashion and beauty to quirky tricks and tips. Hence, Affable.ai has integrated TikTok into our Influencer Discovery Tool for brands to discover the right influencers in just a few clicks!  

Using our advanced filters, brands can easily filter TikTok influencers based on: 

  • Location: This filter allows brands to search for TikTok influencers within your region.
  • Topics: Type the keyword or category to discover influencers that fit into your niche. Collaborating with influencers who have the same interest with your business’s category will add much more credibility and relevance to your campaign.
  • Number of followers: Find and work with influencers within a specific range of followers. 

 

Finding TikTok influencers with in-depth analytics

Apart from the added convenience, Affable also provides in-depth influencer analytics to help enhance your decision-making. These include Engagement rates, Follower Timeline and Audience Demographics. 

Engagement rates

An influencer’s engagement rate is an essential factor to consider as it measures the level of interaction followers have with the influencer’s content. In general, we would recommend brands to collaborate with micro-influencers as they often have a high engagement rate compared to other tiers of influencers. Despite lower follower counts, working with micro-influencers can help brands save costs and reach their target audience effectively.

However, with the rising popularity of buying fake followers and automatic comments, ‘follower count’ and ‘engagement rate’ may no longer be enough to demonstrate an influencer’s authenticity as they can be artificially inflated. By tracking the percentage of suspicious followers using Affable, brands can better determine an influencer’s true reach and decide if that influencer is worth collaborating with.  

Follower Timeline

Another factor worth looking into is the Follower timeline. Timelines with sharp spikes suggest that influencers earned a mass-following in a short span. This happens for several reasons such as giveaways, partnerships with big brands, influencer scandals or even buying fake followers. Regardless of the reasons behind, marketers should always be cautious when seeing these concurrent spikes above.

Audience Demographics

Using Affable, brands can find out the influencer’s audience based on their demographics such as age range, location and gender distribution. Having such data helps brands check if their audiences match the demographics of your target market. It keeps marketers from wasting time and money on marketing to those who aren’t likely to be your customers.

Bonus: Content Discovery

Understanding current influencer trends is crucial as it provides marketers with insights about what kind of content influencers are producing and how to strategize your campaign’s message to better engage with the audience.

With Affable’s Content Discovery Platform, you will be given access to our massive influencer database and find content for your specific interest. For example, type in ‘Travel’ in the Caption search and you can see with great ease what are the content trends for ‘travel’ in your selected specific period and location.

In conclusion, Affable is always staying ahead of the game in terms of influencer marketing. TikTok’s unique and creative concept has successfully positioned itself as an appealing platform for influencer marketing. To help brands make clever collaboration with TikTok influencers, we provide brands with advanced selection tools and trusted influencer analytics to strengthen your decision-making. 

Find out more about our new feature as we redefine the rules and offer brands greater accessibility to run high-impact influencer campaigns. 

How to find the right influencers using Affable

How to find the right influencers using Affable

March 4, 2020 Posted by Artificial Intelligene, Influencer Marketing 0 thoughts on “How to find the right influencers using Affable”

“Where to find the right influencers for my marketing campaign?” 

“This influencer has many followers, so they must have a large audience reach!”

With the rise of influencer marketing, I am sure many brands like yours are trying to reach out to the right influencers for your marketing campaign. However, we often see brands getting stuck as they do not know where and how they should start looking. 

Now fret not, because this is the fun part. Affable is one of the best influencer platforms that help you make the right decision based on our instagram influencer analytics. Let’s dive right into it, and here are the 4 things that you can look at to pin down the right influencer! 

1. Influencer’s engagement rate and suspicious followers

Influencer’s engagement rate is the first thing you should take into account when it comes to influencer analytics. This indicator is important as it measures the level of interaction from followers for the content created by influencers. Engagement rates are calculated by: 

  Likes + comments + saved

However, due to the recent infamous ways of buying Instagram followers and automatic comments, engagement rate may not be enough to evaluate how authentic an Instagram profile could be as the number could become artificially inflated.  

Engagement rate and suspicious followers are important to identify the right influencers

Engagement rate and suspicious followers are important to identify the right influencers

 

Affable is one of the best influencer platforms that helps you determine influencer’s true reach by checking their rate of suspicious followers. Influencers with a high percentage of suspicious followers may be an indication that they are using questionable techniques to grow followers, thus might not be a good choice for your brand.

Our partners, Stylehaul and Mothercare saved up to 70% of their time planning and researching on the data for micro-influencers by using Affable.

2. Influencer’s brand affinity

You surely wouldn’t want to work with influencers who used to partner with your competitors, as this could confuse the audience about your brand, right? We can help you avoid such incidence by listing down all the brands that the influencers have worked with before. It also shows whether the post was sponsored or organic, when the image was posted and links to those posts for further reference. 

It is also important to find influencers who share the same interest with your business’s category as it can add credibility and relevance for your campaign.

Check out other reasons why brand affinity is an important instagram influencer analytics.

It can be seen that this influencer has the record of partnering with fashion brands

It can be seen that this influencer has the record of partnering with fashion brands

 

3. Audience’s demographics

Using Affable, you can discover the influencer’s audience based on their demographic information such as age range, location and gender distribution. It’s important to know your influencer’s audience demographics to ensure that they match the demographics of your target market. It keeps you from wasting time and money on marketing to those who aren’t likely to be your customers.

Audience’s demographic information is useful to help you select the right influencer

Audience’s demographic information is useful to help you select the right influencer

 

Our partner, Huawei Technologies was able to reach out to 75%  of their targeted audience – female, 20-30 in UAE by selecting the right  influencers through Affable.

 

4. Audience’s interests and brand affinity

Besides the demographic information, It is also important to work with influencers whose audiences share the same interest with your business’s category. If your category is align with the audience’s interest, your campaigns will stand a higher chance of receiving great engagement and generate better conversion rate!

If the audience’s demographics and interests match your targeted customers, you may have found the right influencer 

If the audience’s demographics and interests match your targeted customers, you may have found
the right influencer

 

Now, with these statistics, you no longer have to worry about making unsound judgments. Affable is one of the best influencer platforms which helps you enhance your decision based on trusted Instagram influencer analytics. For more information and features on Affable, you can check us out at affable.ai for a free trial!

 

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Influencer marketing roundup

Influencer Marketing 2018 Round Up South East Asia

January 9, 2019 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Influencer Marketing 2018 Round Up South East Asia”

Year 2018 has been a phenomenal year for marketers in South East Asia. Over 1.5 billion active social media users have helped South East Asia catapult ahead and become one of the most sought after markets for social media influencer marketing.
We have complied influencer marketing metrics for 8 different countries in South East Asia and packaged them into a swanky report.

Download Now

 

 

Get the full report for South East Asia RIGHT NOW!

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Detect Fake Instagram Followers using AI

November 22, 2018 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Detect Fake Instagram Followers using AI”

How do you know if the influencers you have in mind are truly authentic?

More than ever before, brands are all bringing up concerns about the authenticity of social media influencers. Due to many infamous ways of buying Instagram followers, follower count is not enough to measure an influencer’s popularity as it can be artificially inflated. That’s why influencer marketing tools like Affable.ai are born to provide brands with data-driven analytics and make their decision-making more precise and efficient.

So, how can brands detect those fake followers and find the right influencers for their influencer marketing campaigns? 

Detecting Fake Followers Manually

It is quite simple to check whether an account is suspicious or not. Let’s look at the profile below. – The number of posts and the staggering following-to-follower ratio clearly indicates that this is a dummy account. Despite how easy it sounds like, this method is time-consuming and quite impossible to implement as you can not check thousands of followers in an influencer’s account!

Screenshot from Instagram with fake followers

Using AI to Detect Fake followers 

At Affable, you will be given access to our extensive Instagram influencer database and find authentic influencers in no-time. Influencers with a high percentage of suspicious followers may be an indication that they are using questionable techniques to inflate their numbers. According to our Instagram influencer analytics, on average, an influencer account has from 5% – 15% suspicious followers.

If this is not enough, our algorithm also looks at other criteria to gauge its authenticity. You can easily check their engagement rate which is a critical factor as it measures the level of interaction from followers for the content created by influencers. You can also compare their engagement rate with other similar influencers to choose the best influencer for your campaign!

      

Another statistic worth looking into is Follower Growth over Time. Sharp spikes typically suggest that the account achieved a mass-following in a short span. These spikes happened for several reasons such as giveaways, partnerships with big-name brands, influencer scandals or buying fake followers. Regardless of the reasons behind, marketers should always be cautious when seeing concurrent spikes as below.

Screenshot of an influencer's profile on Affable showing fake followers

Besides providing analytics on existing influencers, Affable also allows brands to add new profiles into our Instagram influencer database. By clicking on a particular influencer, their complete profile will be immediately added to our platform and delivered to your email in minutes!

To help brands find the right influencers for their campaigns, we also provide other insightful statistics such as influencer’s brand affinity, audience demographic, audience’s brand affinity, and so on. With a massive Instagram influencer database together with machine learning algorithms, Affable is one of the best influencer marketing platforms to help brands Run High Impact Data-Driven Influencer Marketing Campaigns.

For more information and features on Affable, check them out on affable.ai and sign up for a free trial today!

 

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How Affable takes the guesswork out of influencer marketing

June 19, 2018 Posted by Influencer Marketing 0 thoughts on “How Affable takes the guesswork out of influencer marketing”

A few years ago, marketing teams discussed about influencer marketing benefits, and if influencers should be a part of their marketing strategy. Today, the question has turnt to “how to choose the right influencer to make the best of the marketing campaign”. But here’s the problem, It’s actually pretty hard to find the right one without concrete facts beyond searching hashtags, dealing with talent agencies or using guesswork to make a decision. Not fret not, because Affable was born to help you solve this problem based on our comlex algorithms and machine learning!

1)Play the numbers right

Typically, people go find Facebook influencer or Instagram influencers following recommendations from friends, researching on search engines like Google, going through pictures with certain hashtags – This is a manual process that is time-consuming and based on guesswork. Even if the influencer checks the box for being the right age, having an attractive number of followers, similar statistics needs to be done for their audience.

Affable is one of the best influencer marketing platforms that can break down with 95% accuracy the age-range of an influencer’s audience along with a break down of gender and location distribution.

Audience’s demographic information is useful to help you select the right influencer

Audience’s demographic information is useful to help you select the right influencer

 

2) Affable’s extensive filter to help you find the right influencers

How do you know for sure if your influencer is a traveler, fashionista, permissive moms, or a fitness freak? You could ask them where they see themselves or go through their entire profile to find out, or you can use Affable’s extensive filter options to choose the the right influencers in our instagram influencer & micro influencer database. We use machine learning to help you search for influencers with desired age, gender, interest and follower count within seconds, and an internal ‘scoring system’  to brings up search results in the order of decreasing relevance.

 

 

3) Location, location, location:

Your influencer marketing campaign would create less impact if you don’t operate your campaign in the right location. If your company has a great product that is limited to say, Singapore for the moment, hiring an influencer based in Thailand will be an inefficient use of your resources. As one of the best influencer marketing platforms, Affable allows brands to tap into an influencer who is popular with their product’s geography.

You can search for the right influencers with a specific location and interests

You can search for the right influencers with a specific location and interests

 

4) Quality over Quantity

It is not the number of followers or the follower growth rate that matters the most in an influencer marketing campaign. It’s the percentage of engagement that influencers can generate . Understanding that, Affable helps brands faciliate their decision by providing the statistics of average engagement, which includes likes, comments, and even the percentage of suspicious followers .

Do you know a Google search for the keywords “buying Instagram followers” brings up 192,000,000 results revealing the booming bot industry! With fake likes and even comments flooding Instagram, you can never be too cautious about selecting a genuine influencer. Here is where Affable’s engagement statistics can help make things clear:

 

 

Engagement rate and suspicious followers are important to identify the right influencers

Engagement rate and suspicious followers are important to identify the right influencers

As social media influence is turning into a billion dollar industry poised to outpace the traditional marketing industry, Affable is one of the best influencer marketing platforms that saves significant hours of manpower and time with better results allowing marketers to focus on right-brain tasks such as creativity and strategy.