Posts tagged "Analytics"

FINDING TIKTOK INFLUENCERS WITH AFFABLE

October 20, 2020 Posted by Influencer Marketing 0 thoughts on “FINDING TIKTOK INFLUENCERS WITH AFFABLE”

Launched in the international market in September 2017, TikTok is one of the fastest-growing social media platforms with more than 80 million active users worldwide. Amidst Covid-19, TikTok became one of the most downloaded social media apps in Q1 2020 as the number of installs reached up to 1 billion worldwide. With 41 percent of TikTok users between 16 and 24 years old, brands have been jumping on this video-centric platform to stay connected and engaged with the younger generation. 

In order to launch successful influencer marketing campaigns on TikTok, the first step marketers need to take is to find the right TikTok influencers. Working with influencers who are a great fit for your brand can create tremendous impact by boosting brand awareness to the right target audience and driving an increase in sales. 

Interested to launch a successful influencer marketing campaign on Tiktok? Read on to find out how Affable’s AI-driven influencer marketing platform can help you to achieve your goals and create clever collaborations with influencers!  

Finding TikTok influencers with advanced filters

With more than 3 million TikTok influencers around the world, finding the right TikTok influencer for your marketing campaign can be challenging. Influencers on TikTok cover a wide range of topics from fashion and beauty to quirky tricks and tips. Hence, Affable.ai has integrated TikTok into our Influencer Discovery Tool for brands to discover the right influencers in just a few clicks!  

Using our advanced filters, brands can easily filter TikTok influencers based on: 

  • Location: This filter allows brands to search for TikTok influencers within your region.
  • Topics: Type the keyword or category to discover influencers that fit into your niche. Collaborating with influencers who have the same interest with your business’s category will add much more credibility and relevance to your campaign.
  • Number of followers: Find and work with influencers within a specific range of followers. 

 

Finding TikTok influencers with in-depth analytics

Apart from the added convenience, Affable also provides in-depth influencer analytics to help enhance your decision-making. These include Engagement rates, Follower Timeline and Audience Demographics. 

Engagement rates

An influencer’s engagement rate is an essential factor to consider as it measures the level of interaction followers have with the influencer’s content. In general, we would recommend brands to collaborate with micro-influencers as they often have a high engagement rate compared to other tiers of influencers. Despite lower follower counts, working with micro-influencers can help brands save costs and reach their target audience effectively.

However, with the rising popularity of buying fake followers and automatic comments, ‘follower count’ and ‘engagement rate’ may no longer be enough to demonstrate an influencer’s authenticity as they can be artificially inflated. By tracking the percentage of suspicious followers using Affable, brands can better determine an influencer’s true reach and decide if that influencer is worth collaborating with.  

Follower Timeline

Another factor worth looking into is the Follower timeline. Timelines with sharp spikes suggest that influencers earned a mass-following in a short span. This happens for several reasons such as giveaways, partnerships with big brands, influencer scandals or even buying fake followers. Regardless of the reasons behind, marketers should always be cautious when seeing these concurrent spikes above.

Audience Demographics

Using Affable, brands can find out the influencer’s audience based on their demographics such as age range, location and gender distribution. Having such data helps brands check if their audiences match the demographics of your target market. It keeps marketers from wasting time and money on marketing to those who aren’t likely to be your customers.

Bonus: Content Discovery

Understanding current influencer trends is crucial as it provides marketers with insights about what kind of content influencers are producing and how to strategize your campaign’s message to better engage with the audience.

With Affable’s Content Discovery Platform, you will be given access to our massive influencer database and find content for your specific interest. For example, type in ‘Travel’ in the Caption search and you can see with great ease what are the content trends for ‘travel’ in your selected specific period and location.

In conclusion, Affable is always staying ahead of the game in terms of influencer marketing. TikTok’s unique and creative concept has successfully positioned itself as an appealing platform for influencer marketing. To help brands make clever collaboration with TikTok influencers, we provide brands with advanced selection tools and trusted influencer analytics to strengthen your decision-making. 

Find out more about our new feature as we redefine the rules and offer brands greater accessibility to run high-impact influencer campaigns. 

 

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Influencer Marketing Report 2020 – South East Asia

July 21, 2020 Posted by In The News, Influencer Marketing 0 thoughts on “Influencer Marketing Report 2020 – South East Asia”

The first 6 months of 2020 have been a difficult time for us all. The COVID-19 pandemic has brought about a lot of changes to the business environment as well as to the influencer marketing landscape.

In our Influencer Marketing Report, we highlight important insights, from the key trends in influencer marketing in ASEAN countries to the impact of COVID-19 on influencer marketing. We also provide useful predictions about the future of influencer marketing to help brands better navigate their strategies in the rest of 2020 and stay ahead of the game!

ABOUT THE INFLUENCERS

In ASEAN, more than half of influencers are female (51%), yet male influencers are rising in popularity. According to the data, a majority of influencers are from Gen Z and millennials, followed by influencers in the age from 29 to 39 with 18%.

THE RISE OF NANO-INFLUENCERS

Nano-influencers (1k – 10k followers) are the most popular tier of influencers and have the highest engagement rate. They have a well-defined niche and real influence in their community. Despite lower follower counts, working with nano-influencers can help brands to save costs and reach their target audience effectively.

INFLUENCER GROWTH

Micro-influencers have become the dominant force driving influencer marketing in 2020. A prominent growth in the number of micro-influencers (10k-100k followers) is seen over other influencer tiers. An authentic and personal touch with followers has propelled these influencers to be key opinion leaders within their community.

PERCENTAGE OF SUSPICIOUS FOLLOWERS PER COUNTRY

Singapore has the highest percentage of suspicious followers among ASEAN countries, followed by the Philippines and Vietnam. Brands looking to run influencer marketing campaigns in these countries should pay particular attention to the authenticity of influencers, especially for recurrent collaborations

THE GROWTH OF IG SPONSORED POSTS

The impact of COVID-19 can be seen in the drop in growth of IG sponsored posts for Q2 2020 compared to Q2 2019. However, sponsored posts in Q2 2020 have surpassed Q4 2019 with a rapid recovery of influencer marketing campaigns. As brands adapt and emerge stronger from the pandemic, influencer marketing is expected to gain traction with improved content strategies.

AUDIENCE’S DEMOGRAPHICS

According to the statistics, more than half of the followers of ASEAN influencers are female (64.9%), and a majority of the audiences are based in Indonesia, Thailand and Malaysia.  The audience’s top interests include fashion, clothing, travel, beauty, exercises and fitness.

IMPACT OF COVID-19 ON INFLUENCER MARKETING

The last few months have brought about significant changes to the landscape of influencer marketing. Staying at home turned audiences to seek out online entertainment options, leading to the rise of gaming influencers. Brands are practicing corporate social responsibility and raise awareness with influencer marketing. The wave of video content and eCommerce are some of the long-term impacts of Covid-19 on influencer marketing. Other interesting findings and predictions about the future of influencer marketing can be found at our blogs!

You can request access to the entire report by filling in the form below:






Discover influencer trends with affable

Discover Influencer Trends by Affable’s Content Discovery

March 13, 2020 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Discover Influencer Trends by Affable’s Content Discovery”

Why Content Discovery

Understanding current influencer trends in your region is crucial as it can provide you with insights about what kind of content influencers are posting on their Instagram and also helps strategize your brand’s message. However, we often see brands struggling by relying a lot on their own knowledge or spending plenty of time and manpower on doing research to find out!

With Affable’s Content Discovery Platform, you will be given the access to our massive instagram influencer database and generate quick result within a few clicks! All you need to do is using a selection of our filters to display the influencer trends that you are looking for. Our list of criteria include:

  • Interests
  • Hashtags used
  • Influencers’ handle
  • When was the image posted
  • Affiliated brands
  • Whether the post was sponsored or not
  • Country the image was posted in

When you run the search, the results are displayed on the basis of recency, the highest number of likes and comments. 

Why Affable’s Content Discovery 

Firstly, this tool can help identify engagement triggers on Instagram – search and social listening trends – to help you strategize your brand message.

You can also use our platform to do competitive research quickly with our massive instagram influencer database. For example, type in “#DanielWellington” in the Hashtag search and plug in the Date you want to see their sponsored content for. Use the Sorting tool then to display the results in the order of the highest number of likes. There you go!

Now you can see with great ease what are the influencer trends for Daniel Wellington in a specific period and location by using our platform!

Now you can see the influencer content for Daniel Wellington in a specific period of time

We also use advanced computer vision to find content for specific interest. When you search for ‘Excercise and Fitness’ in the Interest search, our algorithms scan all images uploaded by influencers to shortlist the pictures with this interest.

Influencer trends for "exercise and fitness" interest

Influencer trends for “exercise and fitness” interest

 

Using Affable’s Content Discovery gives you the access to our massive instagram influencer database and the opportunity to generate the best result from it. So take this chance and discover influencer trends within a few clicks!

Feel free to explore Affable’s Content Discovery here: https://app.affable.ai/#/pages/content-discovery

 

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How to find the right influencers using Affable

How to find the right influencers using Affable

March 4, 2020 Posted by Artificial Intelligene, Influencer Marketing 0 thoughts on “How to find the right influencers using Affable”

“Where to find the right influencers for my marketing campaign?” 

“This influencer has many followers, so they must have a large audience reach!”

With the rise of influencer marketing, I am sure many brands like yours are trying to reach out to the right influencers for your marketing campaign. However, we often see brands getting stuck as they do not know where and how they should start looking. 

Now fret not, because this is the fun part. Affable is one of the best influencer platforms that help you make the right decision based on our instagram influencer analytics. Let’s dive right into it, and here are the 4 things that you can look at to pin down the right influencer! 

1. Influencer’s engagement rate and suspicious followers

Influencer’s engagement rate is the first thing you should take into account when it comes to influencer analytics. This indicator is important as it measures the level of interaction from followers for the content created by influencers. Engagement rates are calculated by: 

  Likes + comments + saved

However, due to the recent infamous ways of buying Instagram followers and automatic comments, engagement rate may not be enough to evaluate how authentic an Instagram profile could be as the number could become artificially inflated.  

Engagement rate and suspicious followers are important to identify the right influencers

Engagement rate and suspicious followers are important to identify the right influencers

 

Affable is one of the best influencer platforms that helps you determine influencer’s true reach by checking their rate of suspicious followers. Influencers with a high percentage of suspicious followers may be an indication that they are using questionable techniques to grow followers, thus might not be a good choice for your brand.

Our partners, Stylehaul and Mothercare saved up to 70% of their time planning and researching on the data for micro-influencers by using Affable.

2. Influencer’s brand affinity

You surely wouldn’t want to work with influencers who used to partner with your competitors, as this could confuse the audience about your brand, right? We can help you avoid such incidence by listing down all the brands that the influencers have worked with before. It also shows whether the post was sponsored or organic, when the image was posted and links to those posts for further reference. 

It is also important to find influencers who share the same interest with your business’s category as it can add credibility and relevance for your campaign.

Check out other reasons why brand affinity is an important instagram influencer analytics.

It can be seen that this influencer has the record of partnering with fashion brands

It can be seen that this influencer has the record of partnering with fashion brands

 

3. Audience’s demographics

Using Affable, you can discover the influencer’s audience based on their demographic information such as age range, location and gender distribution. It’s important to know your influencer’s audience demographics to ensure that they match the demographics of your target market. It keeps you from wasting time and money on marketing to those who aren’t likely to be your customers.

Audience’s demographic information is useful to help you select the right influencer

Audience’s demographic information is useful to help you select the right influencer

 

Our partner, Huawei Technologies was able to reach out to 75%  of their targeted audience – female, 20-30 in UAE by selecting the right  influencers through Affable.

 

4. Audience’s interests and brand affinity

Besides the demographic information, It is also important to work with influencers whose audiences share the same interest with your business’s category. If your category is align with the audience’s interest, your campaigns will stand a higher chance of receiving great engagement and generate better conversion rate!

If the audience’s demographics and interests match your targeted customers, you may have found the right influencer 

If the audience’s demographics and interests match your targeted customers, you may have found
the right influencer

 

Now, with these statistics, you no longer have to worry about making unsound judgments. Affable is one of the best influencer platforms which helps you enhance your decision based on trusted Instagram influencer analytics. For more information and features on Affable, you can check us out at affable.ai for a free trial!

 

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Influencer marketing roundup

Influencer Marketing 2018 Round Up South East Asia

January 9, 2019 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Influencer Marketing 2018 Round Up South East Asia”

Year 2018 has been a phenomenal year for marketers in South East Asia. Over 1.5 billion active social media users have helped South East Asia catapult ahead and become one of the most sought after markets for social media influencer marketing.
We have complied influencer marketing metrics for 8 different countries in South East Asia and packaged them into a swanky report.

Download Now

 

 

Get the full report for South East Asia RIGHT NOW!

Download Now

 

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influencer marketing in India

Influencer Marketing in India

December 12, 2018 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Influencer Marketing in India”

Influencer Marketing in India is on the rise, and for good reason: the right influencers can make or break a brand. It is no surprise that brands in India are joining in on the trend, but can they truly get the promised return on investment from their influencers?

The rising problem of Fake followers 

In India, there are over 30,000 India influencers (and counting!) in our instagram influencer database. By running our instagram influencer analytics, we acknowledged that there is a large number of influencers who have been using infamous ways to buy their Instagram followers. Do you know that a payment as little as ₹150 ($2.10) can earn you up to 1000 followers?

We all know that buying instagram followers is a bad idea. One of the reasons that influencer marketing works so well is the ability of influencers to create real impact over the purchasing behaviors of their fans. Once the audience itself is fake and can easily be purchased, little room for campaign effectiveness can remain.

How to tell if an influencer has bought followers?

One manual way to figure out if an influencer has purchased followers is by sifting through their followers. If you see something like the following then there is a high chance that the followers are paid for:

 

Similar account names, with stock imagery as profile pictures

As you can probably see, this process is highly manual and time-consuming. Luckily, at Affable, our machine learning algorithms do that for you! This is described in our previous post.

The good news

It’s not all gloom and doom. India has plenty of authentic, engaging influencers, and our advanced instagram influencer analytics can help you find them within a few minutes! Here is a food influencer that our search engine identified as having one of the highest engagement levels:

Sample analytics of @the_savage_lens on available on Affable

@the_savage_lens is a Pune based creator that takes gorgeous pictures of foods. Our analysis shows that he is one of the most engaging Indian influencers with an average engagement of 11%, which is several times higher than the 1.49% engagement of similar influencers. This, of course, is no mystery once you see how beautiful and well composed his posts are:

View this post on Instagram

This vadapav was ajajzbzbzbbzznnz….❣️ And I'm feeling ajsnsnznzn right now because a) I missed the deadlines for @platterjoy giveaway b) I'm not getting time to write a crazy good caption. So my dear dear sizzy, Nidhi, accept this entry of a Desi snack with a twist. The twist is that I made the Vada and everyone twisted after eating it because I misjudged the amount of spices. I know I'm awesome at cooking. No claps pls. 🙂 . Anywho, it's Wednesday… midweek and I've finally come home. My braveheart crossing 14 signals to go to office and another 14 to come back home. And typing this caption while waiting in between the ever growing traffic, pollution and population of Pune just to save a few minutes so that after coming home I can just post it ASAP because I gotta leave for work!🥂 . Ah! Wasn't I just back from one? Yeah, that was the one which pays my bills. This is the one which pays for my smiles. Yes, you might have guessed it right – Photography. I'm finally visiting a place I've always loved. Which place is that? Well.. keep checking the stories for details. 🐿️ . I'll roast you if you find typos 🦅

A post shared by Sameer | Food Photos (@the_savage_lens) on

Now the only question remains, how can you find influencers as engaging as this man to spread the word about your brand?

Find the right influencers with our instagram influencer analytics

At Affable, we have built cutting-edge machine learning algorithms to help brands detect fake followers and make the right decision based on reliable statistics. More than that, we are also an influencer campaign platform that helps brand measure the true reach other influencer marketing campaigns.

Sign up free today and search among 30,000+ Indian Instagram influencers here:

Free Trial. Easy setup. Cancel anytime.

 

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How Affable takes the guesswork out of influencer marketing

June 19, 2018 Posted by Influencer Marketing 0 thoughts on “How Affable takes the guesswork out of influencer marketing”

A few years ago, marketing teams discussed about influencer marketing benefits, and if influencers should be a part of their marketing strategy. Today, the question has turnt to “how to choose the right influencer to make the best of the marketing campaign”. But here’s the problem, It’s actually pretty hard to find the right one without concrete facts beyond searching hashtags, dealing with talent agencies or using guesswork to make a decision. Not fret not, because Affable was born to help you solve this problem based on our comlex algorithms and machine learning!

1)Play the numbers right

Typically, people go find Facebook influencer or Instagram influencers following recommendations from friends, researching on search engines like Google, going through pictures with certain hashtags – This is a manual process that is time-consuming and based on guesswork. Even if the influencer checks the box for being the right age, having an attractive number of followers, similar statistics needs to be done for their audience.

Affable is one of the best influencer marketing platforms that can break down with 95% accuracy the age-range of an influencer’s audience along with a break down of gender and location distribution.

Audience’s demographic information is useful to help you select the right influencer

Audience’s demographic information is useful to help you select the right influencer

 

2) Affable’s extensive filter to help you find the right influencers

How do you know for sure if your influencer is a traveler, fashionista, permissive moms, or a fitness freak? You could ask them where they see themselves or go through their entire profile to find out, or you can use Affable’s extensive filter options to choose the the right influencers in our instagram influencer & micro influencer database. We use machine learning to help you search for influencers with desired age, gender, interest and follower count within seconds, and an internal ‘scoring system’  to brings up search results in the order of decreasing relevance.

 

 

3) Location, location, location:

Your influencer marketing campaign would create less impact if you don’t operate your campaign in the right location. If your company has a great product that is limited to say, Singapore for the moment, hiring an influencer based in Thailand will be an inefficient use of your resources. As one of the best influencer marketing platforms, Affable allows brands to tap into an influencer who is popular with their product’s geography.

You can search for the right influencers with a specific location and interests

You can search for the right influencers with a specific location and interests

 

4) Quality over Quantity

It is not the number of followers or the follower growth rate that matters the most in an influencer marketing campaign. It’s the percentage of engagement that influencers can generate . Understanding that, Affable helps brands faciliate their decision by providing the statistics of average engagement, which includes likes, comments, and even the percentage of suspicious followers .

Do you know a Google search for the keywords “buying Instagram followers” brings up 192,000,000 results revealing the booming bot industry! With fake likes and even comments flooding Instagram, you can never be too cautious about selecting a genuine influencer. Here is where Affable’s engagement statistics can help make things clear:

 

 

Engagement rate and suspicious followers are important to identify the right influencers

Engagement rate and suspicious followers are important to identify the right influencers

As social media influence is turning into a billion dollar industry poised to outpace the traditional marketing industry, Affable is one of the best influencer marketing platforms that saves significant hours of manpower and time with better results allowing marketers to focus on right-brain tasks such as creativity and strategy.

Affable : AI solution to scale word-of-mouth marketing

June 18, 2018 Posted by Artificial Intelligence 0 thoughts on “Affable : AI solution to scale word-of-mouth marketing”

Over the last couple of years, marketers have shifted their marketing budgets towards micro influencers on Instagram. As brands can get as much as 20% ROI and be able to engage with  a niche audience with lesser costs, micro-influencer marketing is an ideal strategy to invest into and make the best of influencer marketing benefits.

The current process of finding and working with micro-influencers on instagram is highly manual, time-consuming and full of guesswork. Marketers spend days manually searching through hashtags finding for a relevant user, and then based on vanity metrics like number of followers & asking friends, they decide whom to engage.

Affable is an end-to-end platform that help marketers discover authentic influencers in our micro-influencers database, engage and measure effectiveness of influencer marketing campaigns.

 

As one of the best influencer platforms, Affable is built on computer vision algorithms to profile micro-influencers on Instagram through their images. We scan public Instagram content to gauge user-interest from their images and videos. If you can’t find an influencer on our platform, no problem! We allow all users to add new influencer to our micro-influencers database: Just click analyze on a non-existing influencer, and their complete profile will be delivered to your email in minutes!

Example of a fashion influencer

Example of a fashion influencer

 

 

The problem of bots and fake-accounts has plagued social media, and lots of Instagram influencers seem to have a surprisingly high number of suspicious followers. With Affable, you can determine influencer’s true reach by checking their suspicious followers:

An example of buying followers on Instagram

An example of fake engagement on Instagram

 

Additionally, you probably don’t want to work with influencers who used to partner with your competitors as it goes against influencer marketing benefit, right? We can help you avoid such incidence by listing down all the brands that influencers have worked with before. It also shows whether the post was sponsored or organic, when the image was posted and links to those posts for further reference.

Checkout other reasons why Influencer Brand Affinity should be added to your influencer marketing strategy!

 

 

Affable’s post-campaign analytics helps marketers determine the true reach — the persona of the audience that engages with the influencer content. This helps marketers not only measure the reach of the current campaign but also helps them decide which micro influencers to work with, in the future.

 

Our vision is to empower anyone — from a homepreneur to an enterprise — with tools that can scale their word-of-mouth marketing requirements. We strongly believe that technology can make it possible, and at Affable we are building that technology that unlocks scale in word-of-mouth marketing and exploit the best of influencer marketing benefits.

To access our massive micro-influencer database and get an early sneak-peak into Affable, register for early access at https://www.affable.ai or write to us at founders@affable.ai