Posts tagged "Affable"

Influencer Marketing Trends in the Philippines, Sep 2020

October 6, 2020 Posted by Influencer Marketing 0 thoughts on “Influencer Marketing Trends in the Philippines, Sep 2020”

The Most Engaging Influencers 

 

 

Xem bài viết này trên Instagram

 

Last September, @joshuapatagnan was the influencer that received the highest engagement on social media. As a travel influencer, Joshua’s Instagram feed is mainly filled with gorgeous photos about his #travel journey and stunning landscape. Despite having lesser travel photos due to Covid-19, Joshua’s post promoting @shopee_ph 9.9 Super Sale helped him earn the highest engagement rate on social media in the Philippines last month! 👏👏 Beauty and #fashion influencer @babygirl.ziee was another well-performing influencer in the Philippines. Her youth and elegance make her a suitable partner for many #beauty brands including @pondsph. She is an engaging influencer with a diverse follower-base from the Philippines, Thailand, Japan and South Korea. -> For the full report on influencer marketing trends in the Philippines, click the LINK IN BIO. . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #socialmediainfluencer #instagraminfluencer #microinfluencers #lifestyle #instagramanalytics

Bài viết do Affable (@affable.ai) chia sẻ vào


Last September, @joshuapatagnan was the influencer that received the highest engagement on social media. As a travel influencer, Joshua’s Instagram feed is mainly filled with gorgeous photos about his travel journey and stunning landscape, giving good vibes of an adventure-filled life. 

Despite having lesser travel photos due to Covid-19, Joshua’s post promoting @shopee_ph 9.9 Super Sale helped him earn the highest engagement rate on social media in the Philippines last month. According to our Instagram influencer analytics, Joshua has a considerable engagement rate of up to 3.94% with a follower-based mainly concentrated in the Philippines.

 

Xem bài viết này trên Instagram

 

Havaianas GIVEAWAY TIME! Watch my Shopee Livestream mamayang 6pm and win the following giveaways: 1. 5 Winners of Havaianas Kits – 1 Havaianas Shirt, 1 Bladeless Fan 2. 20% Off Vouchers, 50pcs 3. 6 Winners of P500 Vouchers Don’t miss out on exciting deals and discounts. Shop ’til you drop on @shopee_ph 9.9 Super Sale❗️What are you waiting for? Grab yours and check them out! @havaianasphilippines —————————————————— For my Monthly end Giveaways: I’m giving away One Pair of Havaianas Flip-flops on September 29, 2020. Simply follow the mechanics below: 1. Follow me & @havaianasphilippines on IG and Shopee 2. Like this main post and tag one friend. 3. Multiple entries are allowed by tagging one friend per comment. 4. Entries end on September 26, 2020. The lucky WINNER will be announce on September 29, 2020 via Shopee Livestream, 6PM. @joshuapatagnan

Bài viết do Joshua Patagnan (@joshuapatagnan) chia sẻ vào

Beauty and fashion influencer @babygirl.ziee was another well-performing influencer in the Philippines. @babygirl.ziee usually features beauty and fashion brands in her posts, and her youth and elegance makes her a suitable choice for many beauty brands such as Pond’s Philippines, TheFaceShop Philippines, Colourette Cosmetics. She has a pretty good engagement rate of 3.4% and a diverse follower-base from the Philippines, Thailand, Japan and South Korea.  

The Most Active Brands on Social Media

Last month in the Philippines, @VitaKeratin climbed to the top of the chart as the most active brand on social media. The brand partnered with a huge number of Filippino influencers to create campaign #UnlockYourAwra which aims to promote its hair salon treatment. In particular, beauty and fashion influencers @cheskaafausto and @aguilartin are among the micro-influencers who had the most engaging posts featuring VitaKeratin. 

Following VitaKeratin is @photobookph, a brand that offers stunning photo books & customized gifts. This brand partnered with many micro-influencers to feature their items, sharing the promotion of up to 90% off Photobook. Having influencers create their own photo books and showcasing it on social media is a good strategy to capture the audience’s attention and trigger their purchase decision.

The Most Trending Hashtags

In terms of hashtags, #UnlockYourAwra was the most trending hashtag on social media in September, followed by #pbphnhd2020, a hashtag used in the campaign by Photo Books Philippines.

#shopback99kchallenge and #shopbackph were 3rd and 4th trending hashtags used respectively by ShopBack – a cashback giant in the Philippines. Last month, this brand partnered with a lot of Filippino influencers to spread the word for their ShopBack 99k Challenge along with many giveaways for customers on 9.9 Shopping Day.

 

Xem bài viết này trên Instagram

 

Win Php 99,999 this 9.9 with ShopBack in 4 EASY steps 💥 1. Download and sign up on ShopBack (Link in my bio to download the app) 2. Post a screenshot of your ShopBack account and explain what ShopBack is in your own words in the caption OR Make a creative video explaining how to use ShopBack in 60 seconds or Less! (Make sure to feature the ShopBack app in the video) 3. Post it on your IG, FB or TIKTOK with the hashtag #ShopBack99KChallenge 4. Tag 3 of your friends & follow @ShopBackPh on IG The most creative video will be announced on ShopBack’s IG/FB & Twitter pages and will be awarded Php 99,999 this 9.9! 🤑 Along with many more giveaways for you this 9.9 Shopping Day! Pro-tip: Make it funny, show the app & your account and if you have cashback then you are already a rockstar. And yessss you can send in more than 1 entry! 😜 Link: app.shopback.com/99challengeph

Bài viết do LYKA! (@lykavillegas) chia sẻ vào

 

Xem bài viết này trên Instagram

 

Win Php 99,999 this 9.9 with ShopBack in 4 Easy steps 💥 1. Download and signup on ShopBack (Link in my bio to download the app) 2. Post a picture of your ShopBack account or Make a video explaining how to use ShopBack in 1 MINUTE or Less in your own words! (Make sure to feature the ShopBack app on the video) 3. Post it on your IG, FB or TIKTOK with #ShopBack99KChallenge 4. Tag 3 of your friends & follow @ShopBackPh on IG The most creative video will be announced on ShopBack IG/Twitter & FB pages and will be awarded Php 99,999 this 9.9 🤑Along with many more giveaways for you this 9.9 Shopping Day! Protip : Make it funny, show the app & your account and if you have cashback then you are already a rockstar And yessss you can send in more than 1 entry 😜

Bài viết do Angelica Jane Yap (@angelicajaneyap) chia sẻ vào

 

Read our recent blogs:

 

Top Parent Influencers To Work With In Southeast Asia

August 3, 2020 Posted by Uncategorized 0 thoughts on “Top Parent Influencers To Work With In Southeast Asia”

With the closure of schools and educational institutions due to Covid-19, parents are spending more time at home with their children which has led to the rapid growth of parent influencers in 2020. 

In fact, parents often seek parenting influencers when taking on the role of nourishing and educating their children. According to a survey by Influence Central in 2016, Mom bloggers ranked 3rd in their ability to influence purchasing decisions after influencers in the Friends & Family and Food category. 

Parent influencers also have influence in numerous fields as they cover a wide range of topics to talk about regarding the family’s health and well-being. By partnering with the right parent influencers, brands will be able to reach much more diverse consumers than other influencer niches. 

Using Affable’s Influencer Discovery, let’s discover some of the top parent influencers to partner with in Southeast Asia!

Mom Fashion Influencers

@sherlynchanwp is a popular mom fashion influencer in Singapore and her Instagram is balanced between family and fashion-related content. While Sherlyn is based in Singapore, she has a diverse follower-base from Malaysia, Thailand, Indonesia and America according to our Instagram influencer analytics. 

Besides providing a consistent aesthetic look in her Instagram feed, what makes her content special is her beautiful pictures with her daughter featuring fashionable items. After all, who doesn’t like a cute baby and a lovely outfit in the same picture? 

 

Xem bài viết này trên Instagram

 

Wearing a really pretty apple green maxi today from @fashmob. #iwearfashmob

Bài viết do Sherlyn (@sherlynchanwp) chia sẻ vào

Another mom fashion influencer receiving great attention on social media is @poppyseptia. She features beauty & fashion brands, posts about lifestyle, inspirational content on top of her life as a mother. As a micro-influencer with 8.5k followers, @poppyseptia has a considerable engagement rate (5%) with her audience mainly based in Indonesia

Cooking Mamas

Besides being fashion icons, some mummy influencers are also really good at cooking! In recent months, parents had to prepare more home-cooked meals due to social distancing, putting cooking mamas under the spotlight on social media. 

@danicaspingris and @Lirongs are inspiring parent influencers who share their passion for cooking. Besides sharing parenting tips and tricks, these influencers also upload pictures of delicious home-cooked meals. With their proven recipes, cooking tips and cooking tutorials, followers rarely have to worry about what’s next on the menu! 

 

Xem bài viết này trên Instagram

 

When I discovered Gold Seas Premium Tuna, I was able to come up with new recipes using their different variants. The taste is incomparable because it’s made from 100% yellowfin tuna. Ibang iba. Try it for yourself and let me know what you think. You’ll really taste the difference! I am giving away Gold Seas Gift Packs for the 20 followers who will comment why they want to try Gold Seas Yellowfin Tuna Premium Flakes. The winners that I will choose will be announced on Gold Seas Premium Tuna Facebook and Instagram accounts. The gift packs will be delivered to you (delivery is within the Philippines only). Oh, before I forget, here’s another recipe just for you guys. #TheTasteOfPremiumTuna #YellowfinRichnessInEveryCan

Bài viết do Danica Sotto-Pingris (@danicaspingris) chia sẻ vào

 

Xem bài viết này trên Instagram

 

Another day, another meal. Braised pig trotter, steam cod, kailan w baby abalone. #lir0ngskitchen

Bài viết do Lirong (@lirongs) chia sẻ vào

Daddy Influencers

Daddy influencers are also rising in popularity even though they may not be as popular as mummy influencers. Their content brings a different perspective towards parenthood and reflects the changing role of fathers in modern families. @cheekiemonkies is a daddy influencer in Singapore that successfully delivered that message. His content covers a wide range of parenting topics including outdoor activities, advice for parents, funny moments with his children and cooking videos. His Instagram feed is also insightful and entertaining to read about parenthood and family life.

Another influential daddy influencer and self-proclaimed fitness addict is @andrew.white. Andrew’s Instagram feed is aesthetically pleasing with stunning photos of him and his family engaged in exciting fitness activities. According to our Instagram influencer analytics, he gained for himself a high engagement rate of 2.64% on over 700k followers concentrated in Indonesia.

Parent Influencers with High Engagement Rates

Engagement rate is one of the first few factors brands should take into account when it comes to influencer campaign management. 

Our Instagram influencer analytics ranks @chanclaraa in the top parent influencers with high engagement rates on Instagram. With an engagement rate of 3.97%, her secret lies in generating authentic content. She regularly shares parenting advice and honest feelings about having children, which gives the audience a glimpse into the life of a mother. What’s more, there is always an interesting story behind the happy moments captured with her daughters!

If you are looking for an engaging parent macro-influencer, @aanurul is the one for you. With over 108k followers, @aanurul is a famous Youtuber and Instagram influencer. Her videos capturing warm family moments and fun times with her children are always entertaining to watch. She is rewarded with an impressive engagement of 3.21% by her audience and is definitely someone you can count on for a successful influencer marketing campaign.

BONUS: Children Influencers

Have you ever heard about @leialauren? They are adorable twins with more than 300k followers from all over Southeast Asia such as Thailand, Indonesia, Singapore, and Malaysia.

Similar to daddy influencers, children influencers are now growing a massive following on social media. In fact, kid influencers are now the new social media stars as people head over to their Instagram for amazing photos and heartwarming family moments. Depending on your brand’s creativity, these kid influencers can promote just about anything too! 

Partnering with children influencers is a powerful way to raise your brand’s awareness and reach a diverse audience.  Start thinking outside of the box and find the right influencer to launch a successful campaign today!

 

Xem bài viết này trên Instagram

 

All decked out in their Baju Kebaya ready to celebrate Racial Harmony Day in school! #racialharmonyday

Bài viết do Momo Twins – Leia & Lauren (@leialauren) chia sẻ vào

 

 

Xem bài viết này trên Instagram

 

[GIVEAWAY] Read that fish oil helps with eczema so i’ve got the girls started on Swisse Kids Fish Oil! A 100% sugar-free formula with sustainably-sourced and mercury-tested omega-3, it is high in DHA and EPA to support cognitive function, brain health and healthy eye development. We’re delighted to share that we will be giving away 2 Swisse Kids sets (worth over S$140 each)! All you have to do is like this post, tag a fellow parent who would love to try this, follow @swissesg and both of you will stand to win! One unique tag per comment, for local residents only. The winner will be selected on 1 February and notified via DM. #SwisseSG #SwisseWellness #SwisseKids #ad

Bài viết do Momo Twins – Leia & Lauren (@leialauren) chia sẻ vào

 

Read other relevant posts:

5 Important Lessons To Learn From Influencer Scandals in 2020

July 29, 2020 Posted by Uncategorized 0 thoughts on “5 Important Lessons To Learn From Influencer Scandals in 2020”

Social media influencers, as the name says it, have the power to influence people with their words. Hence, there are many factors for brands to consider when it comes to choosing the right influencer. Besides the basics of not buying fake followers, nowadays it is important for influencers to produce authentic content which online audiences are looking for. However, sharing their own ideas and opinions on social media is like a 2-edged sword, which can either boost their reputation or create unexpected consequences that could damage their career.

In particular, cancel culture , which refers to “removing of support for public figures in response to their objectionable behavior or opinions”, is raging. A recent study by Zeno Group of 8,000 people across eight countries found that consumers in Singapore, Malaysia and China were more likely to act against brands with such behaviour appearing strongest among Gen Zs and Millennials. 

In understanding the changing social media environment, let’s find out some of the most talked-about influencer scandals this year and the 5 important lessons to take away from it! 

1. Be careful when mentioning politics

It is not a wise idea to voice your political opinion on social media, especially when it goes against the crowd and could lead to controversies. Recent examples from @Xiaxue and Sean Buranahiran show us that influencers should be really careful when speaking up about politics.   

This July, famous Singaporean blogger and social media influencer @Xiaxue broke the internet with her Instagram story attacking female Singaporean politician Raeesah Khan. The trouble hasn’t stopped there. A few days later, a lot of her old tweets which claimed to be racist and offensive were dug up, putting her in the subject of police reports and petitions for racist content on social media. In Singapore, the hashtag #PunishXiaxue immediately became the No.1 trending topic on Twitter. Many brands that partnered with her before have also started distancing themselves from her, in response to the crisis.

Source: Independent.sg

Source: Independent.sg

 

Another example of influencer scandals comes from Sean Buranahiran – a popular social media influencer and Youtuber in Thailand. The trouble all started when Sean shared with his fans about joining a tree-planting event in Chiang Mai. He met the Deputy Prime Minister there and described that “he is kind of sweet”. Although this comment might seem unharmed, it created a backlash from the audiences who support the pro-democracy movements in Thailand. Unlike @Xiaxue, Sean did not raise any of his political views, yet in the context of Thailand being a politically divided country, it is better to be cautious when creating content related to politics.   

 

Xem bài viết này trên Instagram

 

(With the Governor of Chiang Mai, giving jobs to people who were left unemployed during the COVID-19 crisis) วันนี้ผมได้เรียนรู้จาก ท่านผู้ว่าราชการเชียงใหม่หลายอย่าง . ทำความเข้าใจเรื่องไฟป่า และปัญหาอื่นๆ ในเชียงใหม่ ในงานโครงการ ฟาร์มตัวอย่างต้านภัยโควิด-19 ที่ศูนย์อำนวยการจิตอาสา พระราชทานจัดขึ้น เพื่อช่วยเหลือประชาชนที่ตกงาน และ ให้เขาได้ลงมือทำตามแนวทางศาสตร์พระราชา ได้ทั้งความรู้ติดตัว และรายได้ในเวลาเดียวกัน . ขอบพระคุณท่าน พ.ต.อ. ปิยะพันธ์ ภัทรพงศ์สินธุ์ รองผบก.ภ.จว.เชียงใหม่ ที่เมตตาผมและทีมงานให้เข้าไปศึกษา เรียนรู้ครับ 🙂

Bài viết do Sean B. ฌอน บูรณะหิรัญ (@sean_buranahiran) chia sẻ vào

2. Racism is another sensitive topic to avoid

Besides politics, racism is another topic that influencers should be mindful of. Last May, Former Miss Universe Malaysia Samantha Katie James received a storm of anger with her Instagram stories saying black people “chose to be born as a colored person”, and claiming that “it seems like the ‘whites’ won”. Her comments were, of course, heavily criticized by the Malaysians. It even led to a petition to strip her title due to “her ignorance and lack of self and privilege awareness”. 

Source: www.prweek.com

 

Singaporean influencer Sheena Phua also got into the same trouble last year by calling the Sikh men “2 huge obstructions” as they were blocking her view at a concert. Later on, she had to apologize on social media and explained that she didn’t mean to be racist at all.

 

3. Actions can send a religious message

Religious issues can sometimes be amplified by influencers as well. Muslim social media star, Amena Khan has publicly announced her removal of the hijab, an obligatory Islamic head covering. In her video which attracted over 630k views, she said: “A couple of days ago I stopped wearing my headscarf and I feel like the incongruity of me not wearing it in my personal life and then putting it on in my videos, it didn’t feel right. It’s not good for you and it’s not good for me, for my sanity.”

Yet, she is not the only influencer taking off the hijab. Popular Muslim influencers Dina Torkia, Asya Al Faraj and Bushra Sheikh have sparked similar controversy on social media from removing their hijab. Many followers were let down by the decision of these influencers to “leave” the hijab-­wearing community while others cheered on their authenticity and courage. 

While wearing the hijab is “a deeply personal one” for Amena, there is concern about the choices her followers will make in response to her decision. With the amount of attention on influencers today, it is highly likely that decisions made by influencers can impact the community and drive social change. 

4. Pay attention to how you phrase posts

Besides avoiding sensitive topics, influencers should be mindful of the way they communicate as well. This April, a Singaporean TikTok influencer boonkikikiki uploaded a video, in which she said “If there’s something you always wanted to do [….] and by the end of circuit breaker you have not accomplished that, or even worse, you have not even started, you never lacked time! You lack discipline! Time for you to get your sh*t together, and start accomplishing your goals!”.

The post went famous, but probably not the way she planned. While some claimed that her points were valid, others felt offended and annoyed. Later on, Boonkikikiki went on to explain that she just wanted to motivate people to get their tasks done. Although she might have had a good intention, the content itself and the way she delivered it was definitely a big problem here.   

5. Be transparent with what you communicate 

After generating a backlash over his political comment as mentioned above, Sean’s critics were also raising questions over his charity activity. In particular, he was accused of misspending 875,000 baht in the fund which he had raised to help the wildfire in Chiang Mai and was the subject of the police investigation. Later on, Sean clarified his spending on social media, yet people were still not convinced and continued raising questions up to now. This whole scandal wouldn’t have happened if he had been transparent about his spending in the first place.

Remember the Daryl Yow controversy? Back in 2018, the saga with Singapore-based photography influencer plagiarising other’s work had taught many influencers about the importance of genuine content and transparency.

(Comment Translation: Where is my donation money!? Why it doesn’t go to the wildfire as you mentioned? What are you waiting for? Does all the money go to your expensive house and cars? If this is not revealed, you might have used all those donation money!)

In a world where everyone is using techniques and trickery to stand out on social media, influencers should consider honesty and transparency as their core values to build up long-lasting relationships with their audience. 

Get a free copy of our Influencer Marketing Report 2020 – South East Asia to keep updated with the latest influencer marketing trends in 2020 and predictions on influencer marketing!  

Read other recent posts:

influencer marketing content has been impacted by covid 19

How influencer marketing content has been impacted by Covid-19

April 1, 2020 Posted by In The News, Influencer Marketing 0 thoughts on “How influencer marketing content has been impacted by Covid-19”

With the global outbreak of Covid-19, much of the topics taking place on social media these days have been around the impact of this fast-spreading pandemic. In response to this rapid change on social media, influencers have adapted their content in an attempt to gain more traffic and make the best of this situation.

In this article, let’s check out how influencer marketing content has been evolving amid the Covid-19!

1. Cooking tutorials instead of food review

The era of foodie reviews and fabulous pictures of 5-star restaurant dishes has been over, at least for now. With the new self-quarantine law imposed by governments around the world, everybody is staying at home and has to prepare the majority of their meals. For this reason, many food influencers have made a smart move by sharing food recipes and cooking tutorials to drive traffic to their posts.   

Filipino Chef, food influencer, Chefjayps began his series of homemade cooking tutorials in the mid of March 2020. Every day, he posts a new video showing how to make easy and simple #lockdownmeals during quarantine time. Same with Samatha Lee, a food artist who has produced more cooking tutorial videos recently and received great engagement from the audience for such change!

His series of homemade cooking tutorials has received much engagement from social media

 

Never before has Samantha Lee produced such many cooking tutorial video

Never before has Samantha Lee produced such many cooking tutorial video

 

Together with the increase in traffic for food influencers, posts related to sharing home-made food recipes or having a good time with family in the kitchen are also receiving compliments from social media.

 

2. Workout at home with Instagram fitness influencers

Doing exercises in the rise of the global health crisis is not a bad idea, right? And since all the health & fitness centers in your area are closed due to the Covid-19, there is no better way to workout than following the online instructions of professional fitness influencers!

Jordan Yeoh is among many Instagram fitness influencers and professional trainers who started their series of motivational  #quarantineworkout in the period of self-isolation. His series contains different types of workout exercises that everyone can practice at home without the support of any equipment (actually you need a bucket of water, but that’s all)!

All you need is a bucket of water, and here you go!

All you need is a bucket of water, and here you go!

 

Tinalovefitness has changed the content recently from her pictures doing workout at the gym center to workout tutorials at home

Tinalovefitness, a female Instagram fitness influencer, has recently  changed the content from pictures practicing at gymnastic center to workout tutorials at home

 

Another viral video about how to stay active and do exercise to fight against Covid-19

Another viral video about how to stay active and do exercise to fight against Covid-19

 

3. The rise of parenting influencers 

The recent closure of schools and educational institutions has led to an increase in the role of parents in nourishing and educating young children. Recently, there has been a growing number of content on social media related to homeschooling and parenting topics, in which parenting influencers frequently share their happy moments with their kids at home, while some sharing their advice to become a better stay-at-home parent. 

As there is no sign that Covid-19 can be stopped in the near future, #homeschooling is expected to be the trending topic among parenting influencers in 2020.

Aim Pintongta, a Thai influencer, shared a beautiful moment of her family baking together

Aim Pintongta, a Thai influencer, shared a beautiful moment of her family baking together

 

An influencer shared her feeling of gratitude to spend more time with her children during this time

An influencer shared her feeling of gratitude to spend more time with her children during this time

 

Malaysian influencer sharing her experience and advice for being a stay-at-home mommy!

Malaysian influencer sharing her experience and advice for being a stay-at-home mommy!

 

4. How has Covid-19 actually affected fashion influencers?

You may not notice it, but Covid-19 also made an impact on the way fashion influencers are delivering their content. They still look amazing in their beautiful sponsored outfits, yet instead of taking photos in a vibrant outdoor background, they manage to take it at home with the support of their living environment (and their images are still stunning as usual)! Let’s have a look!

Additionally, since influencers not allowed to go out, their typical monotonous high-fashion photoshoot is being replaced with simple, friendly photos taking from home. With this shift in content marketing, followers are more likely to develop a sense of personal connection with their influencers, resulting in better reach and engagement with influencer’s content. 

Sharena Delon in her picture promoting for a fashion brand, holding her babies at home is quite opposite to her normal style but still received great engagement from the audience

Sharena Delon in her picture promoting for a fashion brand, holding her babies at home was quite opposite to her normal style but still received great engagement from the audience

 

Influencers are revealing their personal lives more than ever...

Influencers are revealing their personal lives more than ever…

 

And pictures like this helped them receive more love and interaction from the audience

And pictures like this helped them receive more love and interaction from the audience

 

More than ever, social media users are spending a large amount of time online due to self-quarantine and social distancing. What we would advise influencers to do is to adjust their content strategy on social media and constantly come up with creative yet relevant ideas to make the best of the situation and stay ahead of the game.

All examples and pictures mentioned in this blog are obtained by Affable’s Content Discovery tool.

Read other related posts:

Discover influencer trends with affable

Discover Influencer Trends by Affable’s Content Discovery

March 13, 2020 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Discover Influencer Trends by Affable’s Content Discovery”

Why Content Discovery

Understanding current influencer trends in your region is crucial as it can provide you with insights about what kind of content influencers are posting on their Instagram and also helps strategize your brand’s message. However, we often see brands struggling by relying a lot on their own knowledge or spending plenty of time and manpower on doing research to find out!

With Affable’s Content Discovery Platform, you will be given the access to our massive instagram influencer database and generate quick result within a few clicks! All you need to do is using a selection of our filters to display the influencer trends that you are looking for. Our list of criteria include:

  • Interests
  • Hashtags used
  • Influencers’ handle
  • When was the image posted
  • Affiliated brands
  • Whether the post was sponsored or not
  • Country the image was posted in

When you run the search, the results are displayed on the basis of recency, the highest number of likes and comments. 

Why Affable’s Content Discovery 

Firstly, this tool can help identify engagement triggers on Instagram – search and social listening trends – to help you strategize your brand message.

You can also use our platform to do competitive research quickly with our massive instagram influencer database. For example, type in “#DanielWellington” in the Hashtag search and plug in the Date you want to see their sponsored content for. Use the Sorting tool then to display the results in the order of the highest number of likes. There you go!

Now you can see with great ease what are the influencer trends for Daniel Wellington in a specific period and location by using our platform!

Now you can see the influencer content for Daniel Wellington in a specific period of time

We also use advanced computer vision to find content for specific interest. When you search for ‘Excercise and Fitness’ in the Interest search, our algorithms scan all images uploaded by influencers to shortlist the pictures with this interest.

Influencer trends for "exercise and fitness" interest

Influencer trends for “exercise and fitness” interest

 

Using Affable’s Content Discovery gives you the access to our massive instagram influencer database and the opportunity to generate the best result from it. So take this chance and discover influencer trends within a few clicks!

Feel free to explore Affable’s Content Discovery here: https://app.affable.ai/#/pages/content-discovery

 

Read other related posts:

 

How to find the right influencers using Affable

How to find the right influencers using Affable

March 4, 2020 Posted by Artificial Intelligene, Influencer Marketing 0 thoughts on “How to find the right influencers using Affable”

“Where to find the right influencers for my marketing campaign?” 

“This influencer has many followers, so they must have a large audience reach!”

With the rise of influencer marketing, I am sure many brands like yours are trying to reach out to the right influencers for your marketing campaign. However, we often see brands getting stuck as they do not know where and how they should start looking. 

Now fret not, because this is the fun part. Affable is one of the best influencer platforms that help you make the right decision based on our instagram influencer analytics. Let’s dive right into it, and here are the 4 things that you can look at to pin down the right influencer! 

1. Influencer’s engagement rate and suspicious followers

Influencer’s engagement rate is the first thing you should take into account when it comes to influencer analytics. This indicator is important as it measures the level of interaction from followers for the content created by influencers. Engagement rates are calculated by: 

  Likes + comments + saved

However, due to the recent infamous ways of buying Instagram followers and automatic comments, engagement rate may not be enough to evaluate how authentic an Instagram profile could be as the number could become artificially inflated.  

Engagement rate and suspicious followers are important to identify the right influencers

Engagement rate and suspicious followers are important to identify the right influencers

 

Affable is one of the best influencer platforms that helps you determine influencer’s true reach by checking their rate of suspicious followers. Influencers with a high percentage of suspicious followers may be an indication that they are using questionable techniques to grow followers, thus might not be a good choice for your brand.

Our partners, Stylehaul and Mothercare saved up to 70% of their time planning and researching on the data for micro-influencers by using Affable.

2. Influencer’s brand affinity

You surely wouldn’t want to work with influencers who used to partner with your competitors, as this could confuse the audience about your brand, right? We can help you avoid such incidence by listing down all the brands that the influencers have worked with before. It also shows whether the post was sponsored or organic, when the image was posted and links to those posts for further reference. 

It is also important to find influencers who share the same interest with your business’s category as it can add credibility and relevance for your campaign.

Check out other reasons why brand affinity is an important instagram influencer analytics.

It can be seen that this influencer has the record of partnering with fashion brands

It can be seen that this influencer has the record of partnering with fashion brands

 

3. Audience’s demographics

Using Affable, you can discover the influencer’s audience based on their demographic information such as age range, location and gender distribution. It’s important to know your influencer’s audience demographics to ensure that they match the demographics of your target market. It keeps you from wasting time and money on marketing to those who aren’t likely to be your customers.

Audience’s demographic information is useful to help you select the right influencer

Audience’s demographic information is useful to help you select the right influencer

 

Our partner, Huawei Technologies was able to reach out to 75%  of their targeted audience – female, 20-30 in UAE by selecting the right  influencers through Affable.

 

4. Audience’s interests and brand affinity

Besides the demographic information, It is also important to work with influencers whose audiences share the same interest with your business’s category. If your category is align with the audience’s interest, your campaigns will stand a higher chance of receiving great engagement and generate better conversion rate!

If the audience’s demographics and interests match your targeted customers, you may have found the right influencer 

If the audience’s demographics and interests match your targeted customers, you may have found
the right influencer

 

Now, with these statistics, you no longer have to worry about making unsound judgments. Affable is one of the best influencer platforms which helps you enhance your decision based on trusted Instagram influencer analytics. For more information and features on Affable, you can check us out at affable.ai for a free trial!

 

Read other related posts:

 

Influencer marketing roundup

Influencer Marketing 2018 Round Up South East Asia

January 9, 2019 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Influencer Marketing 2018 Round Up South East Asia”

Year 2018 has been a phenomenal year for marketers in South East Asia. Over 1.5 billion active social media users have helped South East Asia catapult ahead and become one of the most sought after markets for social media influencer marketing.
We have complied influencer marketing metrics for 8 different countries in South East Asia and packaged them into a swanky report.

Download Now

 

 

Get the full report for South East Asia RIGHT NOW!

Download Now

 

Read other related posts:

 

influencer marketing in India

Influencer Marketing in India

December 12, 2018 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Influencer Marketing in India”

Influencer Marketing in India is on the rise, and for good reason: the right influencers can make or break a brand. It is no surprise that brands in India are joining in on the trend, but can they truly get the promised return on investment from their influencers?

The rising problem of Fake followers 

In India, there are over 30,000 India influencers (and counting!) in our instagram influencer database. By running our instagram influencer analytics, we acknowledged that there is a large number of influencers who have been using infamous ways to buy their Instagram followers. Do you know that a payment as little as ₹150 ($2.10) can earn you up to 1000 followers?

We all know that buying instagram followers is a bad idea. One of the reasons that influencer marketing works so well is the ability of influencers to create real impact over the purchasing behaviors of their fans. Once the audience itself is fake and can easily be purchased, little room for campaign effectiveness can remain.

How to tell if an influencer has bought followers?

One manual way to figure out if an influencer has purchased followers is by sifting through their followers. If you see something like the following then there is a high chance that the followers are paid for:

 

Similar account names, with stock imagery as profile pictures

As you can probably see, this process is highly manual and time-consuming. Luckily, at Affable, our machine learning algorithms do that for you! This is described in our previous post.

The good news

It’s not all gloom and doom. India has plenty of authentic, engaging influencers, and our advanced instagram influencer analytics can help you find them within a few minutes! Here is a food influencer that our search engine identified as having one of the highest engagement levels:

Sample analytics of @the_savage_lens on available on Affable

@the_savage_lens is a Pune based creator that takes gorgeous pictures of foods. Our analysis shows that he is one of the most engaging Indian influencers with an average engagement of 11%, which is several times higher than the 1.49% engagement of similar influencers. This, of course, is no mystery once you see how beautiful and well composed his posts are:

View this post on Instagram

This vadapav was ajajzbzbzbbzznnz….❣️ And I'm feeling ajsnsnznzn right now because a) I missed the deadlines for @platterjoy giveaway b) I'm not getting time to write a crazy good caption. So my dear dear sizzy, Nidhi, accept this entry of a Desi snack with a twist. The twist is that I made the Vada and everyone twisted after eating it because I misjudged the amount of spices. I know I'm awesome at cooking. No claps pls. 🙂 . Anywho, it's Wednesday… midweek and I've finally come home. My braveheart crossing 14 signals to go to office and another 14 to come back home. And typing this caption while waiting in between the ever growing traffic, pollution and population of Pune just to save a few minutes so that after coming home I can just post it ASAP because I gotta leave for work!🥂 . Ah! Wasn't I just back from one? Yeah, that was the one which pays my bills. This is the one which pays for my smiles. Yes, you might have guessed it right – Photography. I'm finally visiting a place I've always loved. Which place is that? Well.. keep checking the stories for details. 🐿️ . I'll roast you if you find typos 🦅

A post shared by Sameer | Food Photos (@the_savage_lens) on

Now the only question remains, how can you find influencers as engaging as this man to spread the word about your brand?

Find the right influencers with our instagram influencer analytics

At Affable, we have built cutting-edge machine learning algorithms to help brands detect fake followers and make the right decision based on reliable statistics. More than that, we are also an influencer campaign platform that helps brand measure the true reach other influencer marketing campaigns.

Sign up free today and search among 30,000+ Indian Instagram influencers here:

Free Trial. Easy setup. Cancel anytime.

 

Read other related posts:

 

Leverage your Influencer Campaign Management with Affable

September 15, 2018 Posted by Artificial Intelligene, Influencer Marketing 0 thoughts on “Leverage your Influencer Campaign Management with Affable”

Affable is an AI platform that aims to make your influencer campaign management more effective and transparent. Once you have chosen the right influencers, we can go one step further and give you a custom report of how well your influencer campaigns performed.

Affable’s campaign analytics unpacks the campaign learning for you, so that you can take advantage of any successes or avoid mistakes in future campaigns. Here are the insights that our influencer campaign platform provides to leverage your influencer campaign management:

#1 Overall Campaign Summary

The summary displays the sponsored influencer posts and a quick overview of the campaign performance in terms of total likes, comments and engagement rate of your entire campaign.

If you partnered with  10 influencers for your brand to work on a particular campaign, for example, the promotion of a new phone, this feature can give you analytics of how those 10 posts performed.

#2 Campaign Reach

Affable Report

Campaign reach refers to the total number of different people who engaged, at least once, with your post during a given period. Affable can display this information visually to show you the demographic breakdown of the audience reached.

#3 Engagement:

Engagement is the most important measure of an influencer marketing campaign according to a report published by Linqia. The result showed that 81% of the respondents believe that engagement is the ultimate influencer marketing KPI and all others pale in comparison. As an effective influencer campaign platform, Affable can help you track:

Likes — Likes are a basic and important measure of content appreciation. They also help you quantify the buzz around your influencer content thus your brand too. Not sure if the post engagement is good? Compare with the other posts uploaded by the same influencer.

Comments — Depending on the number and nature of comments, you can tell whether or not your audience likes your content. Again, we can help you find how effective was the influencer’s branded content compared to other organic content uploaded by the same influencer.

#4 Gender Distribution

If your business has a product/service that appeals to both genders, demographics wouldn’t be the first KPI to keep in mind. However, when you are looking to target one gender more, or you are promoting a gendered product, focusing on gender distribution should be a part of your influencer marketing strategy. Affable can accurately breakdown gender analysis of an influencer’s post and give you a % value.

#5 Location-specific metrics

If your business is set up in Singapore but your influencer’s post reached India to a large degree, there will not much increase in sales/visibility to your actual target market. With Affable’s location distribution, you will be able to detect the exact countries your campaigns actually reached.  Knowing this, you can avoid working with influencers who may not have a strong presence in your market.

#6 Age-Distribution

Age distribution is a powerful insight you can not find on Instagram. As to why you need to know the ages of your audience,  this information can help you define what influencer marketing strategy you should use to communicate with your audience, where to find them, and listen to what they want from your business. Based on the results, you can adapt your keywords and SEO strategies to reach your market better.

By providing such reliable insights and statistics, Affable is one of the best influencer campaign platforms that can leverage your influencer campaign management! If your campaign is a success, using our management tools can help you know why. On the other hand, if you fall short of your KPIs, you can know instantly by seeing where things went wrong, and adjust your influencer marketing strategy accordingly.

 

Read other related posts:

 

How Affable's Brand Affinity Analytics Can Add To Your Strategy

How Affable’s Brand Affinity Analytics Can Add To Your Strategy

August 20, 2018 Posted by Influencer Marketing 0 thoughts on “How Affable’s Brand Affinity Analytics Can Add To Your Strategy”

Finding the right influencers with the right engagement is crucial to the success of influencer marketing campaign. Together with the number of follower, engagement rate, audience’s demographics, another feature that should be included to leverage your influencer campaign strategy is the brand affinity!

Putting a face on products has always worked for a number of reasons-

  • People like to buy from people. Logos and design are important but word of mouth recommendations do a lot more for sales.
  • Ads are ubiquitous and amongst all the noise, a brand partner can reach the right people at lower cost.
  • Because you can’t be everywhere at once, Brand ambassadors can take over some of it to champion a brand they love at events and more.
  • Get all the insights you need about any social user to make sure you are focusing on the right people.

Feature: Brand Affinity

Once signed up with Affable, you can search for influencers, visit their profile, and exploit our Instagram influencer analytics such as audience’s demographics, engagement rate, rate of suspicious followers, audience interests. Our latest feature Brand affinity can list down an entire list of brands the influencer has worked before, whether the post was sponsored or organic, when the image was posted, and so on.

Here are some reasons that our Brand affinity analytics should be added to your influencer campaign strategy:

#Loyalty

Whether you’re a big brand like Victoria’s Secret or the millennial watch company Daniel Wellington, the right brand ambassador is the vital factor to your influencer campaign strategy.

Let me remind you of an old example. In 2001, Britney Spears was signed on to be Pepsi’s brand ambassador for a 2-year period, however soon after she was caught drinking Pepsi in public, this caused a major blow to the image of Pepsi! Quite simply, you wouldn’t want to work with influencers who have partnership with your competing companies. It is also important to find influencers who share the same interest with your business’s category as it can add credibility and relevance for your influencer marketing campaign.

#Competitor Analysis

Be thoughtful about which social channels and campaigns you devote your marketing budget to—and make sure that if your competitors are there to promote hashtags and boost their posts, you’re there, too. With the Affinity tool, you can keep an eye on your competitors’ sponsored posts with influencers and see what has been working for them, so you can make smarter decisions based on that reference.

#Organic Posts

Very often, influencers share their experiences, tag brands and products without being paid to do so on Instagram. Affable’s Brand Affinity tool can detect those posts for an influencer. So if influencers tagged your product before and has organically shared their thoughts, partnering with them can be a good idea. Not only with their association with your product seem natural but will also be easier to convert them from a user to a superfan.

 

Is B2B Influencer Marketing A Good Idea?

July 2, 2018 Posted by Influencer Marketing 0 thoughts on “Is B2B Influencer Marketing A Good Idea?”

Like most people, we used to hold an opinion that influencer marketing was better suited for B2C businesses, but we were wrong. As long as your product/service has customers and people who are super-fans of your brand, then chances are you can exploit influencer campaign benefit as part of your growth strategy for your B2B enterprise.

How B2B influencer marketing is different

1. Expertise of Influencers

Mostly B2B companies sell software or technology solutions which aren’t things that technology and business influencers can just take a picture to drive sales any time soon! It just doesn’t happen that way. What works for an influencer or a Key Opinion Leader (KOL) is their credibility and though not impossible, it is not easy to find influencers who have an extensive background in IT themselves. Influencers that should be a part of your B2B influencer campaign strategy are Key Opinion Leaders, niche-topic experts, influential members of a community, industry-facilitated authorities, expert journalists, or consultants.

Interactions with Audience

The buying funnel for B2B customers also differs from B2C in the way that the former doesn’t typically get impressed by an Instagram post on saas, go to a corporate website and purchase the software. Although a post may bring brand awareness, their buying cycle starts by checking the authenticity of the product, reading reviews, making price comparisons and checking for features. As you can see, it isn’t an on-the-spot purchase as compared to buying a bag.

Longer Buying Cycle

B2B enterprises usually have long buying cycles of about 3- 6 months, and it is said that customers would not prefer to not contact vendor until their two-thirds of the way through the decision-making process. This is where influencer campaign benefits comes into play as research shows that influencer recommendations can accelerate the buying cycle.

Furthermore, while these short-term benchmarks can help measure the initial reception of the engagement, B2B sales strategies are typically built on longer-term relationships and sales cycles, and many of the most important KPIs will emerge months after the campaign ends.

Research has foaund that 87% of B2B buyers give more credence to content created by influencers in their industry.

How To Do B2B Influencer Marketing Right

1) Short-term campaigns:

When you brand officially launches a new product and would like to increase product’s awareness, the right influencer campaign strategy is to work with industry leaders or macro-influencers to drive your brand’s message to a larger market.

Consider American Express’ Love My Store campaign where they aimed to increase the placement of AmEx signage on storefront windows nationwide.  First, they partnered with Grace Bonney (known for her blog Design*Sponge) to create 6 beautiful storefront decals and that reflected the values of the store to potential customers while making it clear that AmEx card shoppers were accepted.

B2B Marketing

 Source: http://shortyawards.com/8th/love-my-store-campaign

 

At the same time, they also worked with HGTV’s Emily Henderson on a series of videos that taught store owners design tips, placement of AmEx signage and merchandising to attract customers.

 

American Express B2B

 Source: http://shortyawards.com/8th/love-my-store-campaign

2) Building Long-Term Customer Relations:

Perhaps you want to retain existing customers or rebrand your business to build long-term brand loyalty, this influencer campaign strategy strategy will depend on micro-influencers who have a high-engagement rate with their followers.  For example, an email marketing expert might discuss top trends for the coming year, best practices and so on. Once signed up with an Email Marketing platform, he/she might start talking about how the partner firm can make the process easier.

Source: https://sumo.com/stories/hubspot-marketing

 

HubSpot is great at this kind of marketing as it invests heavily in updating their blogs with content from micro-influencers who have digital marketing and sales backgrounds. Not only does HubSpot benefit from fresh perspectives on their website but also its partners also gain from Hubspot’s exposure.

3) Gaining Leads

This type of campaign gets straight to the point and allows you to access the influencer’s audience for leads. Creating a custom discount code for every influencer you work with allows you to drive sales rather than just gain awareness. Plus having an ‘exclusive’ discount code for an influencer will spark more interest by giving the audience a feeling of being special.

 

Every B2B business can exploit influencer campaign benefit, yet planning and launching an effective one takes a lot of time and effort.  Affable has helped multiple B2B businesses launch impactful influencer campaigns and help them new audiences and leads from the right Instagram influencers. So if you’re thinking of setting up something similar for your business, try Affable.ai today and catch the influencer marketing wave before it’s too late.

 

Read other related posts:

 

Unilever To Cut Ties With Influencers Who Buy Fake Followers

June 21, 2018 Posted by In The News 0 thoughts on “Unilever To Cut Ties With Influencers Who Buy Fake Followers”

A large number of followers is one of the factors needed to be a popular influencer but with Instagram’s ever-changing algorithm, low barriers to entry and stiff competition are causing many influencers to turn to shifty methods of inflating their profiles. Multiple services offer intelligent fake followers at prices cheaper than a day’s lunch!

Unilever, one of the world’s largest consumer goods companies with products like Dove, Lipton tea etc, is attempting to crack down on influencer fraud by canceling contracts with influencers with paid followers. The FMCGs’ Chief marketer, Keith Weed said: “The key to improving the situation is three-fold: cleaning up the influencer ecosystem by removing misleading engagement; making brands and influencers more aware of the use of dishonest practices, and improving transparency from social platforms to help brands measure impact.”

 

2018 has been a year of explosive growth for influencer marketing with the market estimated to reach $10 billion by 2020. Entrepreneur reported that 41 percent of marketers surveyed spent only 5 percent or less of their budget on influencer marketing. But more than half of them are looking to increase their budget over the coming years.

While buying bots has been a prevalent practice on Instagram, the scale of this issue came into the spotlight after The New York Times published an exposé on the practice of buying followers and bots to increase engagement. Engaging with fake followers or bots through influencer campaigns is a waste of marketing resources especially for brands like Unilever, who spent over $9 billion on marketing in 2017.

Influencers are only as powerful as the number of people who trust and value them. What brands are looking for is an influencer’s ability to reach a big enough audience and their level of engagement; thus due-diligence should be vital before hiring an influencer.

While there is no direct way of spotting fake profiles on Instagram, Affable’s machine-learning model can bring a wealth of influencer insights for brands including presenting the % of suspicious following of an influencer.

 

 

How Affable takes the guesswork out of influencer marketing

June 19, 2018 Posted by Influencer Marketing 0 thoughts on “How Affable takes the guesswork out of influencer marketing”

A few years ago, marketing teams discussed about influencer marketing benefits, and if influencers should be a part of their marketing strategy. Today, the question has turnt to “how to choose the right influencer to make the best of the marketing campaign”. But here’s the problem, It’s actually pretty hard to find the right one without concrete facts beyond searching hashtags, dealing with talent agencies or using guesswork to make a decision. Not fret not, because Affable was born to help you solve this problem based on our comlex algorithms and machine learning!

1)Play the numbers right

Typically, people go find Facebook influencer or Instagram influencers following recommendations from friends, researching on search engines like Google, going through pictures with certain hashtags – This is a manual process that is time-consuming and based on guesswork. Even if the influencer checks the box for being the right age, having an attractive number of followers, similar statistics needs to be done for their audience.

Affable is one of the best influencer marketing platforms that can break down with 95% accuracy the age-range of an influencer’s audience along with a break down of gender and location distribution.

Audience’s demographic information is useful to help you select the right influencer

Audience’s demographic information is useful to help you select the right influencer

 

2) Affable’s extensive filter to help you find the right influencers

How do you know for sure if your influencer is a traveler, fashionista, permissive moms, or a fitness freak? You could ask them where they see themselves or go through their entire profile to find out, or you can use Affable’s extensive filter options to choose the the right influencers in our instagram influencer & micro influencer database. We use machine learning to help you search for influencers with desired age, gender, interest and follower count within seconds, and an internal ‘scoring system’  to brings up search results in the order of decreasing relevance.

 

 

3) Location, location, location:

Your influencer marketing campaign would create less impact if you don’t operate your campaign in the right location. If your company has a great product that is limited to say, Singapore for the moment, hiring an influencer based in Thailand will be an inefficient use of your resources. As one of the best influencer marketing platforms, Affable allows brands to tap into an influencer who is popular with their product’s geography.

You can search for the right influencers with a specific location and interests

You can search for the right influencers with a specific location and interests

 

4) Quality over Quantity

It is not the number of followers or the follower growth rate that matters the most in an influencer marketing campaign. It’s the percentage of engagement that influencers can generate . Understanding that, Affable helps brands faciliate their decision by providing the statistics of average engagement, which includes likes, comments, and even the percentage of suspicious followers .

Do you know a Google search for the keywords “buying Instagram followers” brings up 192,000,000 results revealing the booming bot industry! With fake likes and even comments flooding Instagram, you can never be too cautious about selecting a genuine influencer. Here is where Affable’s engagement statistics can help make things clear:

 

 

Engagement rate and suspicious followers are important to identify the right influencers

Engagement rate and suspicious followers are important to identify the right influencers

As social media influence is turning into a billion dollar industry poised to outpace the traditional marketing industry, Affable is one of the best influencer marketing platforms that saves significant hours of manpower and time with better results allowing marketers to focus on right-brain tasks such as creativity and strategy.