Influencer Marketing Trends in the Philippines, Sep 2020

October 6, 2020 Posted by Influencer Marketing 0 thoughts on “Influencer Marketing Trends in the Philippines, Sep 2020”

The Most Engaging Influencers 

 

 

Xem bài viết này trên Instagram

 

Last September, @joshuapatagnan was the influencer that received the highest engagement on social media. As a travel influencer, Joshua’s Instagram feed is mainly filled with gorgeous photos about his #travel journey and stunning landscape. Despite having lesser travel photos due to Covid-19, Joshua’s post promoting @shopee_ph 9.9 Super Sale helped him earn the highest engagement rate on social media in the Philippines last month! 👏👏 Beauty and #fashion influencer @babygirl.ziee was another well-performing influencer in the Philippines. Her youth and elegance make her a suitable partner for many #beauty brands including @pondsph. She is an engaging influencer with a diverse follower-base from the Philippines, Thailand, Japan and South Korea. -> For the full report on influencer marketing trends in the Philippines, click the LINK IN BIO. . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #socialmediainfluencer #instagraminfluencer #microinfluencers #lifestyle #instagramanalytics

Bài viết do Affable (@affable.ai) chia sẻ vào


Last September, @joshuapatagnan was the influencer that received the highest engagement on social media. As a travel influencer, Joshua’s Instagram feed is mainly filled with gorgeous photos about his travel journey and stunning landscape, giving good vibes of an adventure-filled life. 

Despite having lesser travel photos due to Covid-19, Joshua’s post promoting @shopee_ph 9.9 Super Sale helped him earn the highest engagement rate on social media in the Philippines last month. According to our Instagram influencer analytics, Joshua has a considerable engagement rate of up to 3.94% with a follower-based mainly concentrated in the Philippines.

 

Xem bài viết này trên Instagram

 

Havaianas GIVEAWAY TIME! Watch my Shopee Livestream mamayang 6pm and win the following giveaways: 1. 5 Winners of Havaianas Kits – 1 Havaianas Shirt, 1 Bladeless Fan 2. 20% Off Vouchers, 50pcs 3. 6 Winners of P500 Vouchers Don’t miss out on exciting deals and discounts. Shop ’til you drop on @shopee_ph 9.9 Super Sale❗️What are you waiting for? Grab yours and check them out! @havaianasphilippines —————————————————— For my Monthly end Giveaways: I’m giving away One Pair of Havaianas Flip-flops on September 29, 2020. Simply follow the mechanics below: 1. Follow me & @havaianasphilippines on IG and Shopee 2. Like this main post and tag one friend. 3. Multiple entries are allowed by tagging one friend per comment. 4. Entries end on September 26, 2020. The lucky WINNER will be announce on September 29, 2020 via Shopee Livestream, 6PM. @joshuapatagnan

Bài viết do Joshua Patagnan (@joshuapatagnan) chia sẻ vào

Beauty and fashion influencer @babygirl.ziee was another well-performing influencer in the Philippines. @babygirl.ziee usually features beauty and fashion brands in her posts, and her youth and elegance makes her a suitable choice for many beauty brands such as Pond’s Philippines, TheFaceShop Philippines, Colourette Cosmetics. She has a pretty good engagement rate of 3.4% and a diverse follower-base from the Philippines, Thailand, Japan and South Korea.  

The Most Active Brands on Social Media

Last month in the Philippines, @VitaKeratin climbed to the top of the chart as the most active brand on social media. The brand partnered with a huge number of Filippino influencers to create campaign #UnlockYourAwra which aims to promote its hair salon treatment. In particular, beauty and fashion influencers @cheskaafausto and @aguilartin are among the micro-influencers who had the most engaging posts featuring VitaKeratin. 

Following VitaKeratin is @photobookph, a brand that offers stunning photo books & customized gifts. This brand partnered with many micro-influencers to feature their items, sharing the promotion of up to 90% off Photobook. Having influencers create their own photo books and showcasing it on social media is a good strategy to capture the audience’s attention and trigger their purchase decision.

The Most Trending Hashtags

In terms of hashtags, #UnlockYourAwra was the most trending hashtag on social media in September, followed by #pbphnhd2020, a hashtag used in the campaign by Photo Books Philippines.

#shopback99kchallenge and #shopbackph were 3rd and 4th trending hashtags used respectively by ShopBack – a cashback giant in the Philippines. Last month, this brand partnered with a lot of Filippino influencers to spread the word for their ShopBack 99k Challenge along with many giveaways for customers on 9.9 Shopping Day.

 

Xem bài viết này trên Instagram

 

Win Php 99,999 this 9.9 with ShopBack in 4 EASY steps 💥 1. Download and sign up on ShopBack (Link in my bio to download the app) 2. Post a screenshot of your ShopBack account and explain what ShopBack is in your own words in the caption OR Make a creative video explaining how to use ShopBack in 60 seconds or Less! (Make sure to feature the ShopBack app in the video) 3. Post it on your IG, FB or TIKTOK with the hashtag #ShopBack99KChallenge 4. Tag 3 of your friends & follow @ShopBackPh on IG The most creative video will be announced on ShopBack’s IG/FB & Twitter pages and will be awarded Php 99,999 this 9.9! 🤑 Along with many more giveaways for you this 9.9 Shopping Day! Pro-tip: Make it funny, show the app & your account and if you have cashback then you are already a rockstar. And yessss you can send in more than 1 entry! 😜 Link: app.shopback.com/99challengeph

Bài viết do LYKA! (@lykavillegas) chia sẻ vào

 

Xem bài viết này trên Instagram

 

Win Php 99,999 this 9.9 with ShopBack in 4 Easy steps 💥 1. Download and signup on ShopBack (Link in my bio to download the app) 2. Post a picture of your ShopBack account or Make a video explaining how to use ShopBack in 1 MINUTE or Less in your own words! (Make sure to feature the ShopBack app on the video) 3. Post it on your IG, FB or TIKTOK with #ShopBack99KChallenge 4. Tag 3 of your friends & follow @ShopBackPh on IG The most creative video will be announced on ShopBack IG/Twitter & FB pages and will be awarded Php 99,999 this 9.9 🤑Along with many more giveaways for you this 9.9 Shopping Day! Protip : Make it funny, show the app & your account and if you have cashback then you are already a rockstar And yessss you can send in more than 1 entry 😜

Bài viết do Angelica Jane Yap (@angelicajaneyap) chia sẻ vào

 

Read our recent blogs:

 

Tags: , , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *