How Affable takes the guesswork out of influencer marketing

June 19, 2018 Posted by Influencer Marketing 0 thoughts on “How Affable takes the guesswork out of influencer marketing”

A few years ago, marketing teams discussed about influencer marketing benefits, and if influencers should be a part of their marketing strategy. Today, the question has turnt to “how to choose the right influencer to make the best of the marketing campaign”. But here’s the problem, It’s actually pretty hard to find the right one without concrete facts beyond searching hashtags, dealing with talent agencies or using guesswork to make a decision. Not fret not, because Affable was born to help you solve this problem based on our comlex algorithms and machine learning!

1)Play the numbers right

Typically, people go find Facebook influencer or Instagram influencers following recommendations from friends, researching on search engines like Google, going through pictures with certain hashtags – This is a manual process that is time-consuming and based on guesswork. Even if the influencer checks the box for being the right age, having an attractive number of followers, similar statistics needs to be done for their audience.

Affable is one of the best influencer marketing platforms that can break down with 95% accuracy the age-range of an influencer’s audience along with a break down of gender and location distribution.

Audience’s demographic information is useful to help you select the right influencer

Audience’s demographic information is useful to help you select the right influencer

 

2) Affable’s extensive filter to help you find the right influencers

How do you know for sure if your influencer is a traveler, fashionista, permissive moms, or a fitness freak? You could ask them where they see themselves or go through their entire profile to find out, or you can use Affable’s extensive filter options to choose the the right influencers in our instagram influencer & micro influencer database. We use machine learning to help you search for influencers with desired age, gender, interest and follower count within seconds, and an internal ‘scoring system’  to brings up search results in the order of decreasing relevance.

 

 

3) Location, location, location:

Your influencer marketing campaign would create less impact if you don’t operate your campaign in the right location. If your company has a great product that is limited to say, Singapore for the moment, hiring an influencer based in Thailand will be an inefficient use of your resources. As one of the best influencer marketing platforms, Affable allows brands to tap into an influencer who is popular with their product’s geography.

You can search for the right influencers with a specific location and interests

You can search for the right influencers with a specific location and interests

 

4) Quality over Quantity

It is not the number of followers or the follower growth rate that matters the most in an influencer marketing campaign. It’s the percentage of engagement that influencers can generate . Understanding that, Affable helps brands faciliate their decision by providing the statistics of average engagement, which includes likes, comments, and even the percentage of suspicious followers .

Do you know a Google search for the keywords “buying Instagram followers” brings up 192,000,000 results revealing the booming bot industry! With fake likes and even comments flooding Instagram, you can never be too cautious about selecting a genuine influencer. Here is where Affable’s engagement statistics can help make things clear:

 

 

Engagement rate and suspicious followers are important to identify the right influencers

Engagement rate and suspicious followers are important to identify the right influencers

As social media influence is turning into a billion dollar industry poised to outpace the traditional marketing industry, Affable is one of the best influencer marketing platforms that saves significant hours of manpower and time with better results allowing marketers to focus on right-brain tasks such as creativity and strategy.

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