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Choosing The Best Social Media Channels For Your Campaigns (P1)

October 20, 2020 Posted by Uncategorized 0 thoughts on “Choosing The Best Social Media Channels For Your Campaigns (P1)”

Choosing the best social media channels for your marketing campaign can be challenging. Each channel has its unique features and there is no one-size-fits-all social media platform for your influencer campaigns. With the vast number of social networking sites out there, it is important for brands to understand the nature of each platform and work with those which can bring the best results for their campaigns. 

While Instagram appears to be the most referred influencer marketing channel, other apps such as Twitter, LinkedIn, Pinterest can provide a new, unique approach to your campaign. In this series of articles, we’ll be guiding you through the 7 most popular social media channels, including Instagram, Facebook, LinkedIn, Youtube, TikTok, Twitter, Pinterest. Let’s find out how to optimize your usage of these channels for your next influencer marketing campaign!  

LINKEDIN

With over 600 million members and 300 million active users, LinkedIn is among the largest social media channels for professionals. Unlike Instagram where influencers are measured based on follower count,  LinkedIn influencers are industry experts who have in-depth knowledge and real influence in their area of expertise. For that reason, LinkedIn is a suitable platform for B2B firms looking for a formal approach to enhance brand awareness and build trust with their customers online.

Marketing professor and brand strategist David Aaker is a perfect example of a LinkedIn expert-influencer. As a Former Marketing Professor and current Vice Chairman at Prophet consultancy, he has over 268k followers due to his regular sharings of insightful knowledge and perspectives on the marketing industry. 


LinkedIn influencers can be found by searching for keywords or joining relevant industry groups to search for active members. Once a suitable influencer is found, it is advisable for marketers to personalize their outreach. You can start by complimenting their recent work or posts and build a genuine conversation before bringing up a business offer. As most LinkedIn influencers are professionals and can be busy with work, it is important to show your respect and avoid being pushy. 

Common ways LinkedIn professionals can endorse your brand include writing articles, sharing your content or giving a product review. Here’s an example:  

According to LinkedIn statistics, LinkedIn is generating 80% of B2B leads and conversions, reinforcing its position as an important social platform for B2B marketing. Although influencer marketing campaigns on LinkedIn are few and far between at the moment, this platform is still expected to be a game-changing strategy for B2B marketing. 

TWITTER

According to Statista, America is the largest Twitter market with American users making up more than 60 million users as of July 2020. Within Southeast Asia, popular markets include Indonesia, the Philippines and Thailand, making Twitter an ideal platform for brands to tap into these countries. Brands can also use Twitter to reach out to younger audiences as 44% of Twitter users are aged from 18–24.  

More importantly, Twitter is an extremely powerful platform for influencer marketing. According to Twitter Blog, nearly 40% of Twitter users claimed to make a purchase after seeing a tweet from an influencer. Users exposed to a campaign that featured both brand and influencer Tweets also had a 5.2x lift in purchase intent.

Statistic: Leading countries based on number of Twitter users as of July 2020 (in millions) | Statista

So, how can brands build a powerful influencer marketing strategy on Twitter? While hashtags are commonly used on social media channels, Twitter was actually the first to have hashtags back in 2009. Hence, hashtags are an integral part of Twitter conversations and most influencer campaigns go viral by creating trending hashtags. 

Besides creating your own, brands can also tap onto current trending hashtags to ride on new trends and take part in the conversation. Launching campaigns on specific occasions (eg. Halloween, Christmas) is one way you can get your campaign noticed. 

Additionally, influencers can encourage their followers to join a hashtag challenge/ content and share their experience using the product under a particular hashtag. To spread the message and resonate with the audience, brands can also consider combining hashtags with user-generated content. Let’s take a look at 2 campaigns below:

LG USA: In early 2017, in order to boost its sales in the US market, LG USA Mobile ran a singing contest on Twitter with superstar Nick Jonas. Users were encouraged to download the ‘Sing! Karaoke’ app and post their performances on Smule or Youtube. Winners stand to receive up to $5,000 in LG Products and the chance to sing a duet with Nick Jonas! Unsurprisingly, the #SingwithLG contest received huge attention on social media. All good performances were then compiled into 1 video and uploaded on Twitter, receiving over 3.2k likes and more than 700 retweets from the audience. 

Pepsico: In summer 2016, Pepsi came up with a creative campaign on Twitter with their hashtag #SayItWithPepsi. The brand created interesting designs for their products with 200 funny emojis and partnered with influencers to generate online conversations. Featuring unique emojis on their cans, Pepsi encouraged millennials to share their purchase on social media. The campaign went viral quickly and flooded Twitter and Instagram with plenty of user-generated content!

From the example above, it is evident that Twitter is a powerful channel for brands to implement their influencer campaigns. While Twitter’s character limit (less than 280 characters) has its disadvantages, its ability to drive immediate conversations is a powerful advantage brand can leverage on. 

YOUTUBE

Millions of users watch videos on Youtube every day, making it the second-largest social media platform behind Facebook. With 5 millions videos watched per day, YouTube has proved itself to be a powerful platform that can give brands a huge customer reach. Although brands can post videos on other social media channels as well, YouTube is the ideal place for long-form video content which can provide in-depth information about your product or service. The question worth pondering is: How can you make your videos stand out given that there are 500 hours of videos uploaded per minute

1. Impress your Audience with Good Openings

According to Adage, 20 percent of viewers drop off within the first 10 seconds of your video. This emphasizes the importance of creating a wonderful impression in the first 10 seconds. 

2. Create Tutorial Videos

Tutorial or how-to videos is a good way to educate your audience about your products. Beauty brands were one of the first to team up with beauty influencers and Youtubers to create tutorial videos to promote their products. However, this type of video content can be used by any brand. Ensure that you collaborate with those who have the real influence in your niche to add more credibility to your video. 

3. Leverage on Unboxing Videos

Unboxing videos are engaging to watch and easy to make. These videos offer a personal and interesting look at products of all kinds, from foods to cosmetics to high-tech products. You can partner with influencers in your niche or collaborate with popular unboxing Youtube channels to feature your product. 

4. Tap into the Gaming Community

Youtube is one of the platforms that own a big share of the gaming market. That’s why video game companies need to put their money and resources to create impactful Youtube influencer campaigns. In 2017, Next Games created a buzz on social media by their partnership with famous Youtuber Lele Pons in the campaign for their new game “The Walking Dead: No Man’s Land”. The 4-minute video successfully engaged the audience thanks to its creative concept and a great sense of humor!

Do gaming influencers only promote games? Definitely not. Marketers can collaborate with gaming influencers to promote your product in a new and innovative way. Brands can also throw in mentions during live streams and host giveaways with gaming influencers on YouTube. With so many ways for brands outside and inside the gaming industry to partner with gaming influencers, it’s time to consider tapping into this potential customer segment. 

5. Move beyond Traditional Product Endorsements

In our latest blog on influencer marketing strategy for eCommerce, we mentioned the campaign Tiki with Vietnamese artists”, in which Tiki, a popular Vietnamese eCommerce platform, banked heavily on sponsoring more than 50 music videos produced by popular Vietnamese singers. Within a year, Tiki’s blue gift boxes and its brand name appeared more than 2 billion times, reaching 300-400 million users. According to Tiki’s representative, this campaign is 20 times more effective compared to other regular forms of advertising on this platform.

This creative and unique campaign helped Tiki stand out in a highly competitive market, claiming its position as a Vietnamese platform that is willing to take action to support its local culture and values.

Stay tuned for Part 2 of our blog as we continue looking into top social media channels including Instagram, Facebook, TikTok and Pinterest! 

 

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Successful eCommerce Influencer Marketing Campaigns

September 14, 2020 Posted by Uncategorized 0 thoughts on “Successful eCommerce Influencer Marketing Campaigns”

2020 is a flourishing time for the eCommerce industry. The outbreak of Covid-19 in the beginning of 2020 has shifted consumer buying behaviour from offline to online shopping and accelerated the growth of the eCommerce industry. With more and more businesses joining this attractive market, brands need a powerful marketing strategy to differentiate themselves from the rest, build loyal customer relationships and drive sales and traffic for their sites.

It’s no secret that Influencer marketing is a powerful marketing strategy to help brands obtain valuable leads. There are various advantages when brands partner with social media influencers, including the ability to capture attention and build trust among their followers. In fact, a lot of eCommerce players have made significant investments in influencer marketing to expand their reach to online customers and establish dominance in this highly competitive market. 

In this article, let’s take a look into successful influencer marketing campaigns in the eCommerce industry and find out what are some takeaways! 

Shopee

Since its launch in 2015, Shopee has grown into one of Southeast Asia’s leading e-commerce platforms. 

This year, the platform kickstarted the year-end shopping season with its 9.9 Super Shopping Day. Alongside with a massive line up of deals and promotions, Shopee’s localized influencer marketing strategy achieved considerable success in capturing the preferences of each market country.

For the Singapore market, Shopee Singapore partnered with a huge number of local influencers in different tiers to expand their presence and reach on social media. The brand also announced its partnership with cultural icon Phua Chu Kang – its first brand ambassador for Singapore. This decision marks another milestone for the platform as it continues to build on a hyper-localized approach.

To deepen its engagement with local audiences, Shopee Singapore also partnered with SGAG to spread awareness about a variety of deals and promotions for 9.9 Super Shopping Day.

The 9.9 Super Shopping Day was also a major success in the Philippines. Alongside with more than 100 influencer posts on Instagram from the 1st to 11th September, Shopee Philippines attracted huge engagement from redirecting followers on social media to their app. Special highlights include a countdown and live streaming marathon with local celebrities to celebrate the Super Shopping Day. The number of hours spent watching Shopee Live streams increased 3 times from an average day, with 2.5 times more items purchased during live streams. 

At the same time, Shopee Vietnam partnered with famous Vietnamese singers to perform at the countdown party which is shown exclusively on Shopee Live. By focusing their marketing efforts on celebrity endorsement, Shopee was also able to reach a much larger audience in Vietnam.

 

Xem bài viết này trên Instagram

 

🔥 Binz và những nghệ sỹ hàng đầu đã sẵn sàng! Còn bạn thì sao? . ✨ Ngoài những khoảnh khắc giải trí đỉnh cao, 9.9 Show – Săn Quà Cả Năm còn dành tặng người dùng cơ hội săn quà hot nhất từ trước đến nay: . 🎟️ Nhanh tay để nhận ngay các gói sử dụng sản phẩm/dịch vụ miễn phí trong vòng 1 năm từ các thương hiệu nổi tiếng 🎟️ Cơ hội sở hữu SamSung Galaxy Note20 Ultra duy nhất ngày 9.9 🎟️ Nhận ngay hàng ngàn voucher 99k vào ngày 8.9 và 9.9 🎟️ Xu thưởng được nhân 3 toàn bộ các livestream #ShopeeVN99 . > Và rất nhiều ưu đãi khác. Xem ngay để không bỏ lỡ: https://shopee.vn/ShopeeLive-99-Show . #ShopeeLive99Show —————————– 9️⃣.9️⃣ NGÀY SIÊU MUA SẮM – Từ ngày 19.8 đến 12.9 👉 https://shopee.vn/9-9-ngay-sieu-mua-sam . ☀️ Săn mã freeship cho đơn từ 0Đ 9h & 21h mỗi ngày ☀️ Bộ sưu tập deal hot chỉ 9K ☀️ Săn voucher hoàn xu 99K . #ShopeeVN99 #ShopeeNgaySieuMuaSam . —————————– #Shopeevn #Onlineshopping #Shopee #Shopping #muasam #promotion #sale #freeship #2020 #love #instagood #instadaily #tbt #photooftheday

Bài viết do Shopee Vietnam (@shopee_vn) chia sẻ vào

Takeaway: With the localized marketing campaigns, Shopee was able to engage their local customers and achieved considerable success in their target market. Taking time to learn about your target market and customizing your campaigns is a powerful tactic your platform targets different markets with distinctive needs and purchasing behaviors. 

Tokopedia

It is not surprising that Indonesia is a hot market for eCommerce players as the industry is expected to reach an impressive compound annual growth rate of 34.6 percent by 2021, driven by the use of the internet and a growth in GDP (Gross domestic product). With several big players in the country such as Shopee, Lazada, Bukalapak, Tokopedia found its own way to get their brand noticed.

Unlike many eCommerce players that run their influencer marketing campaigns all year round, Tokopedia’s strategy is to push their marketing effort at the most suitable time. With the outbreak of Covid-19, early 2020 witnessed a surge in online shopping in Indonesia due to social distancing. From March 2020, Tokopedia launched its influencer marketing at scale in a bid of dominating social media in Indonesia in this special period. They partnered with hundreds of Indonesian influencers to promote their platform and spread the word for a variety of promotions such as free shipping, flash sales and cashback to urge customers to shop on their website.

 

According to our Influencer Marketing Report, Tokopedia was among the most active brands on social media in Indonesia in the first half of 2020. Their hashtags #tokopediabebasongkir (Meaning: Tokopedia free shipping) and #friendsofTokopedia were among the top trending hashtags in Indonesia in 2020. While other players such as Lazada and Shopee also pulled off their marketing campaigns during these times, Tokopedia managed to gain the most attention with their influencer marketing campaigns. 

Takeaway: Tokopedia’s campaign is a good example of choosing the right time to launch their campaign. For startups or small businesses that have limited marketing budgets, it is important to determine the right timing to push your marketing effort so as to stand out against competitors in a crowded market.  

 

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Let’s check out our latest report about influencer trends that happened in Indonesia last month! 1. @tokopedia , one of the largest Indonesian online marketplaces, is the most active brand on social media in Indonesia in March 2020. This brand partnered with a number of local influencers to spread the word for a variety of products and their promotion of free postage to facilitate online shopping in the period of self-isolation. 2. With the outbreak of #Covid19, everybody is encouraged to stay at home as part of the global effort to prevent the virus from spreading. This explains why #dirumahaja (meaning “stay at home”) is the most trending hashtag in Indonesia last month. Next comes #tokopediabebasongkir (meaning “tokopedia free shipping”), and #hypermartxberitasatu , a hashtag used by @hypermart_id , a retail chain in Indonesia, to promote for their items. 3. @fiersabesari and @ofarguchi are the top influencers with the highest engagement in Indonesia last month! With his recent song about embracing and helping other people, Fiersa Besari has captured social media’s attention and received great compliments from his fans. Ofar Guchi came in second with his engaging post promoting for the men supply brand @leaveittosmith . . . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #socialmediainfluencer #instagraminfluencer #microinfluencers #lifestyle #instagramanalytics

Bài viết do Affable (@affable.ai) chia sẻ vào

Tiki

With 35.4 million online shoppers and the growth rate of 30% year-on-year, Vietnam is another attractive eCommerce market in Southeast Asia. Among many influencer marketing campaigns launched by local and foreign players, Tiki, a strong Vietnamese-owned eCommerce platform, managed to stay ahead of the curve with its unique influencer marketing campaign.

Starting from May 2019, Tiki officially launched its campaign “Tiki Di Cung Sao Viet” (Meaning: Tiki with Vietnamese artists). With the purpose of increasing brand awareness via Youtube and reaching out to Millennials and Gen Z consumers, the campaign banked heavily on sponsoring more than 50 music videos produced by popular Vietnamese singers. All the videos have Tiki’s logo in the beginning and scene of Tiki staff delivering a blue gift box to customers. Among the music videos they sponsored, there were 37 videos on Top Youtube Trending and 16 music videos on Top 1 Youtube Trending!

Within a year, Tiki’s blue gift boxes and its brand name appeared in more than 2 billion times, reaching 300-400 million users. According to Tiki’s representative, this campaign is 20 times more effective compared to other regular forms of advertising on this platform. The success of the campaign helped Tiki’s average access reach over 33 million, ranking 2nd nationwide after Shopee in the second quarter of 2019.

 

Takeaway: One of the factors contributing to this campaign’s success is the right choice of social media platform. According to Vietnam Internet Statistics 2019, Youtube was the most active social network in Vietnam in 2019, followed by Facebook and Instagram. While the foreign players such as Shopee and Lazada focus their promotion efforts on Facebook and Instagram, Tiki made the right choice by leveraging Youtube as their main marketing channel. 

Another lesson we can learn from “Tiki Di Cung Sao Viet” is the hidden message behind their campaign. By sponsoring to help Vietnamese artists create high-quality music videos, Tiki claimed its position as a Vietnamese platform in the local eCommerce market. They care about the community and are willing to take action to support its local culture and values.

Zalora

Zalora is a fashion eCommerce platform that has a strong presence in the eCommerce industry in the Southeast Asia market. Part of their marketing success lies in their innovative and dynamic marketing campaigns that successfully engage with young audiences. A typical example of such a strategy is their TikTok Hashtag Challenge to drive awareness and new shoppers during their fashion festival held in Singapore in 2019.

In September 2019, Zalora ran a 6-day hashtag challenge called #Zstylenow. The challenge invited TikTok users to make a “Z” signal with their hands, which would trigger the guise of an instant outfit change. The challenge was spread widely in the TikTok community as it is easy to follow and participants had a chance to show off their fashion styles. The campaign also involved the participation of many hot TikTok influencers such as bunnyleehyorin, jaylyn_shuting. According to TikTok’s report, the challenge garnered over 990k views, 1.1K+ user-generated videos and 19.75% brand takeover CTR.

@zaloraHow many outfit changes can you do for ##Zstylenow challenge? Can you top Jaylyn? ##sponsored♬ Getaway – CHUNNYT

@karboen##zstylenow ##ZALORAFashionFestival @tiktoksg @zalora 🇸🇬❤️ join and win 200$ worth zalora!♬ Getaway – CHUNNYT

 

Besides driving many app installs and new shoppers, the #Zstylenow challenge succeeded in attracting a lot of people to visit “ZALORA Fashion Festival” and to share the event on TikTok.

Takeaway: Trendjacking is the recipe behind Zalora’s successful campaign. Back in 2019, when there were not many brands in Southeast Asia paying attention to TikTok, Zalora was among the first brands to adopt the TikTok Hashtag Challenge. The ability to spot and quickly adapt to new trends has helped Zalora become a popular eCommerce platform, especially among young consumers. It is important for brands to anticipate and quickly respond to new trends in order to engage and generate conversations with online audiences. 

As Instagram has recently released its newest feature, IG reels, check out How Is It Different From TikTok and How Brands Can Run Successful Campaigns with It.

Bonus: Taobao Live

One of the most effective ways to enhance a customer’s shopping experience is live-streaming. While most of the live-streaming platforms these days focus on game and entertainment, the integration of eCommerce and livestream has already become a hit in China a few years ago.

In 2016, Alibaba officially launched its eCommerce live-streaming channel Taobao Live. In the next 3 years, Taobao Live became a hit with a rapid increase in the number of users and revenue. According to Taobao’s representative, in 2019, there were 60,000 live-stream shows hosted daily by Taobao influencers or Taobao shop owners. One of the hottest influencer partnerships ever seen on Taobao Live is the collaboration between Viya Huang and Kim Kardashian.  

Last year, American media personality Kim Kardashian partnered with Viya Huang, Chinese’s top Taobao live-streamer, to introduce her beauty brand KKW Fragrance to the Chinese market. All 15,000 bottles were sold out within minutes of live streaming, according to the Alibaba report. 

 

In the future, live-streaming will continue thriving in China with the entry of new platforms such as Red Live-streaming, Kuaishou (Kwai), the second hottest video app in China, and WeChat. 

At the moment, Amazon has decided to enter the live streaming space with the launch of Amazon Live as live streaming is an effective way of enhancing online shopping experience. Facebook is also currently trialing its new feature, Facebook Marketplace Community, which enables merchants to sell items on a live-stream. With that in mind, live commerce is definitely an emerging trend we can expect to change the landscape of the world’s retail industry in the future.

 

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Influencer Marketing For Tech Brands

September 8, 2020 Posted by Uncategorized 0 thoughts on “Influencer Marketing For Tech Brands”

Nowadays, more and more tech brands are collaborating with social media influencers to promote their products. They are looking for influencers who can help them reach out to their target customers, engage with them and create content that impacts the buyer journey. Below are various reasons why influencer marketing is such a powerful tool for tech brands:

  • Promoting products in a new and engaging way
  • Increasing brand awareness and extending reach to potential customers
  • Improving SEO with backlinks
  • Getting instant results

Adding the face of a well-known influencer is a great way to boost sales and create a campaign that can resonate with the audiences. Check out how tech brands can collaborate with social media influencers to get the most out of influencer marketing campaigns!

Giving Promo Codes and Links

Giving discounts using promo codes is a great way to tickle the fancy of the audience whilst measuring the effectiveness of your influencer campaign. @servmy, a mobile platform that provides a one-stop vehicle management experience, partnered with a number of Malaysian influencers to spread the word for its car service using personalized promo codes such as “NAFISZ10”, YUKIDANCE10, “WCC10”. Links are also placed in the influencer’s captions and Instagram biography to make it more convenient to download the app.

 

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🚗🛠 Don’t like going to the workshop? Want mechanics will come to your doorstep or anywhere you want for your car maintenance? . I think I found something useful for all car owners! Have you guys heard of an app called SERV by @servmy? I just discovered it & it made my life A LOT easier! ⚙️ . The SERV App offers a “service on the go” features like grabcar / foodpanda but SERV deploys MECHANICS to you! 👨🏻‍🔧 . SERV App also provides accident assistance contact in case of breakdowns and also can battery change nationwide! I could even renew my car insurance and road tax using a few clicks.. . Not only that, once the service is done, all the details of the car’s health will be recorded in the SERV App. This will give you the ability to have full control/information about your car! . So easy and convenient! Dah tak payah risau cari bengkel / harap my dad to settle my car dah, I can do it myself now. Im a big boy now 😅 haha . I have more good news! For those yang nak try the SERV app, use my promo code ‘NAFISZ10’ to get RM10 rebate . Promotion is only available for 1 month je okay? . So hurry up & install SERV now at serv.my/mobile.html . Seriously… You won’t regret it! 👍🏻 . #SERVdulu #SERVkanpayungsebelumhujan

Bài viết do Nafisz Daniel (@nafisz) chia sẻ vào

 

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Guess how many times did my car breakdown while I’m in the middle of driving this year? 🙈 ( Got scolded by my dad every time when it happen haha ) – But now with @servmy main feature “Service-On-The-Go”, where their mechanic can come to the rescue anywhere 💪🏼 Book at least 1 day before and they’ll be there! Use code “YUKIDANCE10” to enjoy RM10 off ! – The App also provides accident assistance contact in case of breakdowns and also can battery change nationwide! I could even renew my car insurance and road tax using a few clicks. How convenient ! – Fast Fast download the app lo at serv.my/mobile.html or click on @servmy bio ⬇️ Don’t wait till your car breakdown like me only download 😂 ! – Regular car maintenance is a must 🔧 It’s important to maintain our car health than repairing car breakdowns ! #SERVdulu #SERVkanpayungsenbelumhujan

Bài viết do Y U K I • 유키 (@yuki_dance_) chia sẻ vào

In a short post promoting @paymayaofficial, Filipino actress @bernardokath encouraged her followers to download this e-wallet app for contactless transactions and use her referral code “PAYMAYAKATHNIEL” when they register. Using referral codes is another way for tech brands to track the performance of influencers and receive instant results (increase in the number of app downloads), without giving away any discounts. 

Collaborating with micro-influencers 

Working with micro-influencers is a powerful marketing strategy, especially for tech brands that want to get their products noticed without spending huge money on influencer marketing. 

Snapask, a mobile app that helps students get personalized learning help from online tutors, is one of the tech brands that has invested heavily in influencer marketing. Marketing to parents, @snapasksg partnered with a number of parenting influencers in Singapore to feature their products such as @princessezyt, @belandbray, @jauzchen. They are all micro-influencers with high engagement rates and a diverse follower base from ASEAN countries. Before getting into partnership with influencers, make sure they are a good fit for your brand.

Check out our comprehensive list of Top Micro-influencers in Southeast Asia to discover engaging micro-influencers to partner within your niche.

 

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🇸🇬Count on me Singapore!🇸🇬 For your kids’ homework? You can count on @snapasksg app!!! . . Ever since I was introduced to @snapasksg app, there has been no turning back! It is literally to me, a life savior! . . It all starts with a question, “Rhy, have you done your homework?” and I am supposed to turn into a professional teacher immediately 😂. Or “Mummy, do you know how to solve this question?” and I need to suddenly become the “know everything” mum 😅. . . Fret not! With @snapasksg, all you need to do is to press a few buttons and viola, you will have someone to “teach” your kids or “solve” the problem almost immediately 🙌🏻. Confirmed one of the app that I used most frequently on a monthly basis 🤣. . . Since August is a month of celebration for our nation, the National Day special discount is still ongoing! . . 🇸🇬Unlimited Advance Package is now $155.00 only! (U.P $168.98) 🇸🇬30 Sessions Package is now $55. (U.P $68.98) . . Hurry, don’t miss out on the good deals and let’s support local 👍🏻. Check out @snapasksg NOW❣️ . . #snapasksg #whyschool2020 #educationsg #sgparenting #sgig #igsg #sgmummies #sp #sgfaves . . #clozette #discoverunder4k #sgmummy #mummysg #sgmums #sgmoms #sgparent #aug20twenty23 #sg_influencers #sgfamily #sgparenthood #sgparents #sgmummyblogger #koolsunz #sginstagram #momof3

Bài viết do Triple R Mummy Princess (@princessezyt) chia sẻ vào

 

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More #redandwhite with @snapasksg! 💟 . Bel told me one day some of her classmates are still not using @snapasksg which I found unbelievable so she asked me to share with y’all again! . We are so close to the exams now, so make the best out of《Majulah! Snapask》packages! From now till end of August, @snapasksg 30 Sessions Pack is $55 (U.P.$68.98) and Unlimited Advance Package is $155.00 (U.P.$168.98)! . Bel also shared with me that those of her classmates who tried @snapasksg were thankful to her too for introducing this useful app! After all, you can download the @snapasksg app for a FREE trial and then decide later whether you want more? FFF though, don’t forget the promos above finishes end August!! . . #snapasksg #whyschool2020 #educationsg #sgparenting #sgig #igsg #sgmummies #sgfaves #sp

Bài viết do Bel, Bray & Mommy Karen🇸🇬 (@belandbray) chia sẻ vào

 

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Still in that National Day holiday mood with @snapasksg 🇸🇬 ! . To celebrate our Nation’s 55th Birthday, @snapasksg, the phenomenal global learning and tutoring app trusted by more than 3 million students is now having a National Day promotion! . 👉 Sign up for their Snapask 30 Sessions Pack for only $55.00! (Original price at $68.98) Or go unlimited for @snapasksg Unlimited Advance Package to ask all the questions you need answered anytime, anywhere at only $155.00/month (Original $168.98). . Join us and over 3 million students in A Better Way to Learn with @snapasksg! Just Snap and Ask! 😉👍⭐ . . #snapasksg #whyschool2020 #educationsg #sgparenting #sgig #igsg #sgfaves #sp

Bài viết do Maji_meow📧priscalu@hotmail.com (@maji_meow) chia sẻ vào

Showing people how to use your app

With video content being the king of content marketing, why not make a short video showing how quick and easy it is to install and use your app? Last month, @damogo_id, a mobile app solution to help reduce food waste, collaborated with micro-influencer @wimboprakoso to show how to use the app step-by-step. The video was short, concise and engaging to watch, gaining over 2000 views. 

Besides posting videos on Instagram, tech brands can level up the game by collaborating with TikTok influencers to create viral videos. Another exciting alternative is to try out and adopt Instagram’s newest feature, IG Reels in your campaigns!

 

Xem bài viết này trên Instagram

 

Guys! Tau ga kalo skg sudah ada aplikasi yg punya visi untuk mengurangi sampah dan limbah makanan atau biasa kita sebut Food Waste? Mengurangi stock makanan yg berlebih di resto atau cafe dgn menjual dgn harga 30 – 90% LEBIH MURAH! . eeeeiiitttss, @damogo_id bukan berati yg dijual makan sisa ya guys, FRESH FOOD! Mulai dr makanan jadi, sayur, & buah fresh. Metode pembayarannya juga mudah ga ribet kok! Kalian bisa download aplikasi ini di App Store & Playstore dgn link bit.ly/DamoGo . Ohya sementara masih hanya beroperasi di daaerah #Yogyakarta ya! Yuk, kita sama-sama rescue food bareng DamoGo!👍🏽 . #damogo #foodtech #foodwaste #waste #wastemanagement #playstore #appstore #download #unduh #rescuefood #aplikasi #orderonline #sampahmakanan #makan #makanan #jajan #minum #minuman #sayur #buah #vegetable

Bài viết do Wimbo Prakoso Jati (@wimboprakoso) chia sẻ vào

If your app is easy to use, a short post introducing the app and its features is also good to go. The secret to capture social media’s attention without using video is to come up with stunning pictures showcasing how convenient and simple it is to use the app. Promotional posts from @ronnycakes and @coffee.and.crayons_ are two typical examples of this type of content.

Sharing a Good Deal

If you’re going to offer a good deal to your customers, make sure you spread it as widely as possible so you can raise your brand awareness. Last June, transgender beauty influencer @mskataluna made a shoutout for the dating app Fiori and a chance to win $5000. As Fiorry is known as a dating app for transgenders and non-binary people, partnering with @mskataluna was a smart move to get their new app noticed by the transgender community. 

Another example comes from the partnership between foodie app @chopesg and @_shixuanxuan, when the influencer urged the audiences to order food from Chope to receive discount vouchers.

 

Xem bài viết này trên Instagram

 

Giving my day the boost it needs at @engscharsiew_bugiscube . But the best part? I saved $3.50 here because I bought discounted vouchers from ChopeDeals (@chopesg)! . . I had a go at their small dry wantan mee and the noodles serving is so big its so worth the money! I especially loved their boiled wantan which has umami that literally MELTS in my mouth. OMGOSH! 🤯 . My friends and I especially enjoyed our dining experience there because the uncle owners were so friendly and hospitable we would definitely return again just for their service! ☺️ If you’re constantly on a struggle to find a nice meal under a tight budget, you should totally check out ChopeDeals. They have many dining deals under $15, suitable for everyday meals! 🤑 #ChopeSG #ChopeDealsSG #sp

Bài viết do Not Influencer or Model (@_shixuanxuan) chia sẻ vào

Unboxing your products

Unboxing videos are easy to make and also engaging to watch. Nowadays, most unboxing videos are about beauty or high-tech products, however other brands with tangible products can follow this trend too! Last May, @rhomedal_aquino uploaded a part of his unboxing video on IG, in which he is folding the Samsung phone. This 15s video received more than 4k views and lots of comments from his followers, mostly expressing their surprises and complimenting this feature.

If your products are complicated or have many features, you can focus on showing off the most outstanding feature or show the audience how to use your product step-by-step (unboxing Google Nest Mini is an example). Following this, your unboxing videos will be able to give much more insight and value to the audience over a simple reaction video. 

 

Xem bài viết này trên Instagram

 

#unboxing #galaxyfold Ceritanya… . . Potongan video lama dr youtube gw 😁 Link in bio

Bài viết do RHOMEDAL (@rhomedal_aquino) chia sẻ vào

No matter what industry your brand is operating in, you can always collaborate with social media influencers to enhance your online presence and promote your products in an exciting way. Ready to get a headstart in influencer marketing? Reach out to us for more information or request a demo to find out how to run a successful influencer campaign!

 

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Top Parent Influencers To Work With In Southeast Asia

August 3, 2020 Posted by Uncategorized 0 thoughts on “Top Parent Influencers To Work With In Southeast Asia”

With the closure of schools and educational institutions due to Covid-19, parents are spending more time at home with their children which has led to the rapid growth of parent influencers in 2020. 

In fact, parents often seek parenting influencers when taking on the role of nourishing and educating their children. According to a survey by Influence Central in 2016, Mom bloggers ranked 3rd in their ability to influence purchasing decisions after influencers in the Friends & Family and Food category. 

Parent influencers also have influence in numerous fields as they cover a wide range of topics to talk about regarding the family’s health and well-being. By partnering with the right parent influencers, brands will be able to reach much more diverse consumers than other influencer niches. 

Using Affable’s Influencer Discovery, let’s discover some of the top parent influencers to partner with in Southeast Asia!

Mom Fashion Influencers

@sherlynchanwp is a popular mom fashion influencer in Singapore and her Instagram is balanced between family and fashion-related content. While Sherlyn is based in Singapore, she has a diverse follower-base from Malaysia, Thailand, Indonesia and America according to our Instagram influencer analytics. 

Besides providing a consistent aesthetic look in her Instagram feed, what makes her content special is her beautiful pictures with her daughter featuring fashionable items. After all, who doesn’t like a cute baby and a lovely outfit in the same picture? 

 

Xem bài viết này trên Instagram

 

Wearing a really pretty apple green maxi today from @fashmob. #iwearfashmob

Bài viết do Sherlyn (@sherlynchanwp) chia sẻ vào

Another mom fashion influencer receiving great attention on social media is @poppyseptia. She features beauty & fashion brands, posts about lifestyle, inspirational content on top of her life as a mother. As a micro-influencer with 8.5k followers, @poppyseptia has a considerable engagement rate (5%) with her audience mainly based in Indonesia

Cooking Mamas

Besides being fashion icons, some mummy influencers are also really good at cooking! In recent months, parents had to prepare more home-cooked meals due to social distancing, putting cooking mamas under the spotlight on social media. 

@danicaspingris and @Lirongs are inspiring parent influencers who share their passion for cooking. Besides sharing parenting tips and tricks, these influencers also upload pictures of delicious home-cooked meals. With their proven recipes, cooking tips and cooking tutorials, followers rarely have to worry about what’s next on the menu! 

 

Xem bài viết này trên Instagram

 

When I discovered Gold Seas Premium Tuna, I was able to come up with new recipes using their different variants. The taste is incomparable because it’s made from 100% yellowfin tuna. Ibang iba. Try it for yourself and let me know what you think. You’ll really taste the difference! I am giving away Gold Seas Gift Packs for the 20 followers who will comment why they want to try Gold Seas Yellowfin Tuna Premium Flakes. The winners that I will choose will be announced on Gold Seas Premium Tuna Facebook and Instagram accounts. The gift packs will be delivered to you (delivery is within the Philippines only). Oh, before I forget, here’s another recipe just for you guys. #TheTasteOfPremiumTuna #YellowfinRichnessInEveryCan

Bài viết do Danica Sotto-Pingris (@danicaspingris) chia sẻ vào

 

Xem bài viết này trên Instagram

 

Another day, another meal. Braised pig trotter, steam cod, kailan w baby abalone. #lir0ngskitchen

Bài viết do Lirong (@lirongs) chia sẻ vào

Daddy Influencers

Daddy influencers are also rising in popularity even though they may not be as popular as mummy influencers. Their content brings a different perspective towards parenthood and reflects the changing role of fathers in modern families. @cheekiemonkies is a daddy influencer in Singapore that successfully delivered that message. His content covers a wide range of parenting topics including outdoor activities, advice for parents, funny moments with his children and cooking videos. His Instagram feed is also insightful and entertaining to read about parenthood and family life.

Another influential daddy influencer and self-proclaimed fitness addict is @andrew.white. Andrew’s Instagram feed is aesthetically pleasing with stunning photos of him and his family engaged in exciting fitness activities. According to our Instagram influencer analytics, he gained for himself a high engagement rate of 2.64% on over 700k followers concentrated in Indonesia.

Parent Influencers with High Engagement Rates

Engagement rate is one of the first few factors brands should take into account when it comes to influencer campaign management. 

Our Instagram influencer analytics ranks @chanclaraa in the top parent influencers with high engagement rates on Instagram. With an engagement rate of 3.97%, her secret lies in generating authentic content. She regularly shares parenting advice and honest feelings about having children, which gives the audience a glimpse into the life of a mother. What’s more, there is always an interesting story behind the happy moments captured with her daughters!

If you are looking for an engaging parent macro-influencer, @aanurul is the one for you. With over 108k followers, @aanurul is a famous Youtuber and Instagram influencer. Her videos capturing warm family moments and fun times with her children are always entertaining to watch. She is rewarded with an impressive engagement of 3.21% by her audience and is definitely someone you can count on for a successful influencer marketing campaign.

BONUS: Children Influencers

Have you ever heard about @leialauren? They are adorable twins with more than 300k followers from all over Southeast Asia such as Thailand, Indonesia, Singapore, and Malaysia.

Similar to daddy influencers, children influencers are now growing a massive following on social media. In fact, kid influencers are now the new social media stars as people head over to their Instagram for amazing photos and heartwarming family moments. Depending on your brand’s creativity, these kid influencers can promote just about anything too! 

Partnering with children influencers is a powerful way to raise your brand’s awareness and reach a diverse audience.  Start thinking outside of the box and find the right influencer to launch a successful campaign today!

 

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All decked out in their Baju Kebaya ready to celebrate Racial Harmony Day in school! #racialharmonyday

Bài viết do Momo Twins – Leia & Lauren (@leialauren) chia sẻ vào

 

 

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[GIVEAWAY] Read that fish oil helps with eczema so i’ve got the girls started on Swisse Kids Fish Oil! A 100% sugar-free formula with sustainably-sourced and mercury-tested omega-3, it is high in DHA and EPA to support cognitive function, brain health and healthy eye development. We’re delighted to share that we will be giving away 2 Swisse Kids sets (worth over S$140 each)! All you have to do is like this post, tag a fellow parent who would love to try this, follow @swissesg and both of you will stand to win! One unique tag per comment, for local residents only. The winner will be selected on 1 February and notified via DM. #SwisseSG #SwisseWellness #SwisseKids #ad

Bài viết do Momo Twins – Leia & Lauren (@leialauren) chia sẻ vào

 

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5 Important Lessons To Learn From Influencer Scandals in 2020

July 29, 2020 Posted by Uncategorized 0 thoughts on “5 Important Lessons To Learn From Influencer Scandals in 2020”

Social media influencers, as the name says it, have the power to influence people with their words. Hence, there are many factors for brands to consider when it comes to choosing the right influencer. Besides the basics of not buying fake followers, nowadays it is important for influencers to produce authentic content which online audiences are looking for. However, sharing their own ideas and opinions on social media is like a 2-edged sword, which can either boost their reputation or create unexpected consequences that could damage their career.

In particular, cancel culture , which refers to “removing of support for public figures in response to their objectionable behavior or opinions”, is raging. A recent study by Zeno Group of 8,000 people across eight countries found that consumers in Singapore, Malaysia and China were more likely to act against brands with such behaviour appearing strongest among Gen Zs and Millennials. 

In understanding the changing social media environment, let’s find out some of the most talked-about influencer scandals this year and the 5 important lessons to take away from it! 

1. Be careful when mentioning politics

It is not a wise idea to voice your political opinion on social media, especially when it goes against the crowd and could lead to controversies. Recent examples from @Xiaxue and Sean Buranahiran show us that influencers should be really careful when speaking up about politics.   

This July, famous Singaporean blogger and social media influencer @Xiaxue broke the internet with her Instagram story attacking female Singaporean politician Raeesah Khan. The trouble hasn’t stopped there. A few days later, a lot of her old tweets which claimed to be racist and offensive were dug up, putting her in the subject of police reports and petitions for racist content on social media. In Singapore, the hashtag #PunishXiaxue immediately became the No.1 trending topic on Twitter. Many brands that partnered with her before have also started distancing themselves from her, in response to the crisis.

Source: Independent.sg

Source: Independent.sg

 

Another example of influencer scandals comes from Sean Buranahiran – a popular social media influencer and Youtuber in Thailand. The trouble all started when Sean shared with his fans about joining a tree-planting event in Chiang Mai. He met the Deputy Prime Minister there and described that “he is kind of sweet”. Although this comment might seem unharmed, it created a backlash from the audiences who support the pro-democracy movements in Thailand. Unlike @Xiaxue, Sean did not raise any of his political views, yet in the context of Thailand being a politically divided country, it is better to be cautious when creating content related to politics.   

 

Xem bài viết này trên Instagram

 

(With the Governor of Chiang Mai, giving jobs to people who were left unemployed during the COVID-19 crisis) วันนี้ผมได้เรียนรู้จาก ท่านผู้ว่าราชการเชียงใหม่หลายอย่าง . ทำความเข้าใจเรื่องไฟป่า และปัญหาอื่นๆ ในเชียงใหม่ ในงานโครงการ ฟาร์มตัวอย่างต้านภัยโควิด-19 ที่ศูนย์อำนวยการจิตอาสา พระราชทานจัดขึ้น เพื่อช่วยเหลือประชาชนที่ตกงาน และ ให้เขาได้ลงมือทำตามแนวทางศาสตร์พระราชา ได้ทั้งความรู้ติดตัว และรายได้ในเวลาเดียวกัน . ขอบพระคุณท่าน พ.ต.อ. ปิยะพันธ์ ภัทรพงศ์สินธุ์ รองผบก.ภ.จว.เชียงใหม่ ที่เมตตาผมและทีมงานให้เข้าไปศึกษา เรียนรู้ครับ 🙂

Bài viết do Sean B. ฌอน บูรณะหิรัญ (@sean_buranahiran) chia sẻ vào

2. Racism is another sensitive topic to avoid

Besides politics, racism is another topic that influencers should be mindful of. Last May, Former Miss Universe Malaysia Samantha Katie James received a storm of anger with her Instagram stories saying black people “chose to be born as a colored person”, and claiming that “it seems like the ‘whites’ won”. Her comments were, of course, heavily criticized by the Malaysians. It even led to a petition to strip her title due to “her ignorance and lack of self and privilege awareness”. 

Source: www.prweek.com

 

Singaporean influencer Sheena Phua also got into the same trouble last year by calling the Sikh men “2 huge obstructions” as they were blocking her view at a concert. Later on, she had to apologize on social media and explained that she didn’t mean to be racist at all.

 

3. Actions can send a religious message

Religious issues can sometimes be amplified by influencers as well. Muslim social media star, Amena Khan has publicly announced her removal of the hijab, an obligatory Islamic head covering. In her video which attracted over 630k views, she said: “A couple of days ago I stopped wearing my headscarf and I feel like the incongruity of me not wearing it in my personal life and then putting it on in my videos, it didn’t feel right. It’s not good for you and it’s not good for me, for my sanity.”

Yet, she is not the only influencer taking off the hijab. Popular Muslim influencers Dina Torkia, Asya Al Faraj and Bushra Sheikh have sparked similar controversy on social media from removing their hijab. Many followers were let down by the decision of these influencers to “leave” the hijab-­wearing community while others cheered on their authenticity and courage. 

While wearing the hijab is “a deeply personal one” for Amena, there is concern about the choices her followers will make in response to her decision. With the amount of attention on influencers today, it is highly likely that decisions made by influencers can impact the community and drive social change. 

4. Pay attention to how you phrase posts

Besides avoiding sensitive topics, influencers should be mindful of the way they communicate as well. This April, a Singaporean TikTok influencer boonkikikiki uploaded a video, in which she said “If there’s something you always wanted to do [….] and by the end of circuit breaker you have not accomplished that, or even worse, you have not even started, you never lacked time! You lack discipline! Time for you to get your sh*t together, and start accomplishing your goals!”.

The post went famous, but probably not the way she planned. While some claimed that her points were valid, others felt offended and annoyed. Later on, Boonkikikiki went on to explain that she just wanted to motivate people to get their tasks done. Although she might have had a good intention, the content itself and the way she delivered it was definitely a big problem here.   

5. Be transparent with what you communicate 

After generating a backlash over his political comment as mentioned above, Sean’s critics were also raising questions over his charity activity. In particular, he was accused of misspending 875,000 baht in the fund which he had raised to help the wildfire in Chiang Mai and was the subject of the police investigation. Later on, Sean clarified his spending on social media, yet people were still not convinced and continued raising questions up to now. This whole scandal wouldn’t have happened if he had been transparent about his spending in the first place.

Remember the Daryl Yow controversy? Back in 2018, the saga with Singapore-based photography influencer plagiarising other’s work had taught many influencers about the importance of genuine content and transparency.

(Comment Translation: Where is my donation money!? Why it doesn’t go to the wildfire as you mentioned? What are you waiting for? Does all the money go to your expensive house and cars? If this is not revealed, you might have used all those donation money!)

In a world where everyone is using techniques and trickery to stand out on social media, influencers should consider honesty and transparency as their core values to build up long-lasting relationships with their audience. 

Get a free copy of our Influencer Marketing Report 2020 – South East Asia to keep updated with the latest influencer marketing trends in 2020 and predictions on influencer marketing!  

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fitness microinfluencers

Top Trending Fitness Microinfluencers in Southeast Asia (SEA)

July 10, 2020 Posted by Influencer Marketing, Uncategorized 0 thoughts on “Top Trending Fitness Microinfluencers in Southeast Asia (SEA)”

The COVID-19 outbreak has caused the fitness industry to go digital. While gyms near you might be closed, home fitness has seen a huge uptake as a promising alternative which is nearly as intense as a gym workout.

Looking to engage stay-home consumers? The spotlight is now on fitness influencers who are leading the trend with their home fitness workouts. As more people shift towards home workouts, fitness influencers have seen a spike in engagement and in direct-to-consumer sales. Motivating and fun influencers inspire consumers to keep in shape, aside from all the quarantine snacking. After all, who doesn’t want to get fitter and kill some time during self-isolation?   

In particular, we are zooming into microinfluencers in the fitness industry. Despite having a smaller audience, fitness microinfluencers are more niche-based and have higher observable engagement which is meaningful for brands to tap on. Overall, the benefits of working with microinfluencers are plenty, as mentioned in our previous blog post. 

Influencers with Viral Home Fitness Workouts

One of the viral trends you might have heard of is Chloe Ting’s workout videos. With more around 10.2M subscribers on YouTube, Chloe’s workouts are beginner-friendly and need little to no equipment. Her most-viewed video, “Get Abs in 2 Weeks”, has since earned 150M views. She also has other free home workout programs which fit perfectly with stay-home consumers who are looking to kill time and achieve their fitness goals.

And if you’re not a part of the trending #ChloeTingChallenge, we have another rising fitness influencer closer to home – Jordan Yeoh. The Malaysian ‘durian seller’ turned fitness instructor saw a rapid subscriber growth, attracting audiences with his unique live home workout videos. Besides surprising his followers with home gym workouts using household objects, he also showcases fun workouts with his daughter in his videos. 

 

View this post on Instagram

 

Biceps + Legs + Shoulder + Chest + Daddy’s little girl’s core workout

A post shared by Jordan Yeoh (@jordanyeohfitness) on

Fitness Microinfluencers On TV

Chai tow kway (fried carrot cake) chef, Walter Tay, is one of the rising fitness microinfluencers, who has the attention of Singapore’s fitness community. Known as the Hawker Hunk, Walter extends his influence to sharing home workouts on television programme, Home Together, by @mediacorpch5

Another fitness microinfluencer to note is Kirstie Gannaway who is known for her appearance on Channel NewsAsia’s adventure and lifestyle guide, This Weekend. As a female boxer, her posts combine both beauty and strength and she also motivates her followers with inspirational captions.

 

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In the darkness we get the chance to see what we couldn’t when we were blinded by bright lights 💡 📸Photography by @bangbing_b8

A post shared by Kirstie Gannaway (@kirstiegannaway) on

As traditional media warms up to social media influencers, brands can target microinfluencers to reach audiences across a variety of channels.  

Fitness Mums

Next on our radar are the fitness mums of Instagram! These super mums are true #fitspo, as we all know how busy mums can be. Working out, however, seems effortless for @thatmomoffour who has 4 children. On top of that, she is also co-founder of @triumfitness, playfully engaging her daughter and dog to teach virtual classes with her from home.   

@kellylatimer, or “Sienna’s Mummy” as she calls herself, also showcases the precious mother and daughter bond she has with her daughter. Including fitness activities into their daily life, Kelly features this active lifestyle with her family in her posts and collaborations with @samsung_sg.  

 

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✖ letting off some steam ✖ We run. We sweat. We play. We sweat so much. She is always running. We are always working out. We are rolling on the floor. We are enjoying this time together, because these moments are precious. I am an essential service, so I am working outside right now. And that is a little scary. We meet people. So, whilst Sienna is getting sweaty at home, and I am potentially germy whilst out, I am ever thankful for the little things like @samsung_sg’s Hygiene Steam Cycle. The steam rises up from the bottom of the drum and removes up to 99.9% of bacteria from the laundry. So, go be a child, sweetheart. Cuz the great outdoors, is truly very great. And mama knows you’re safe. #sgunited #stayhomesavelives #stayhomestayhealthy #samsunghomeappliances #siennajamieloi #letthemplay #quickdrive #1000hoursoutdoors #childhood #withGalaxy #GalaxyNote10plus #ad

A post shared by Kelly Latimer (@kellylatimer) on

And if you are looking for some beautiful and elegant yoga poses to go with your brand, fitness microinfluencer @hanadoesyoga recently had a successful Mother’s Day collaboration with @sudio by integrating wireless earphones into her workout.

 

View this post on Instagram

 

how are you mamas treating yourself on Mother’s Day this year? previously, i’d have told the fam to not bother me and let me have a day all to myself – there was a time when the kids were small, when i had to lock myself in the toilet for some alone time while they bang down the door to let them in. #truestory #ihavephotoevidence 🤷🏻‍♀️😂 but now, as they’re older and doing their own things and finding their own space without me, i find that i *do* want them to bother me a teensy bit more. also, now, i‘m the one having to bang down their doors… 😂 anyway, happy Mother’s Day to mamas new and old out there! ps: you can treat yourself to these sweet @sudio wireless earphones. use the code ‘hanadoesyoga’ for 15% off! #sudio

A post shared by h. does yoga ૐ (@hanadoesyoga) on

Student-Athletes Microinfluencers

Within the fitness microinfluencer community, student influencers provide a valuable connection to the youth. Young teens now have a big following on social media which can help brands achieve a takeoff with their Gen Z marketing strategy

Full-time student-athlete, @kerstinong, has 11.3k followers and engages her followers with creative content using @underarmoursg shoeboxes for her single leg hops.

On the other hand, SMU Business student, @janaechua, has an aesthetic feed filled with fitness content and shared about the trampoline fun she experienced @BounceSingapore. As millennials are constantly looking for new activities to do with friends, recommending fun and entertaining activities only shows that she knows her audience too well. 

 

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Recently, I was given the opportunity to embark on a fun entertainment trail and I had so much fun! I went to @BounceSingapore with my gal pals where we tried to shoot hoops, do flips (in which we failed but we tried) and also trailed along the climb wall! If you’re looking for a new activity to do with your friends, you should definitely check out Bounce at Cineleisure 😊🥰 Here’s a promotion not to miss: a special Double Deal available from now till 17 April (weekdays only)! At just $52, 2 jumpers can enjoy 2 hours of jump, slushies and grip socks! Bask in some youthful energy, as Cineleisure is a great place to hangout with its diverse yet affordable range of entertainment options! @CathayLifestyle #CathayEntertainmentTrail #CathayLifestyle @TheGoodFolks #bouncesingapore

A post shared by JANAE CHUA • SINGAPORE (@janaechua) on

Leveraging on student microinfluencers in the fitness community not only helps brands to reach out to campuses, but also sends a powerful and relevant message to the younger audience.

Ready to start your own influencer marketing campaign and discover other fitness microinfluencers? Find out how to find the right influencers

 

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How influencer marketing changes after Covid-19

How influencer marketing changes after Covid-19

May 2, 2020 Posted by Uncategorized 0 thoughts on “How influencer marketing changes after Covid-19”

Will influencer marketing stay the same after Covid-19 ends? Probably not.

The last few months have brought about significant changes to the landscape of influencer marketing: Many businesses have to close temporarily, travel influencers are losing their jobs; brands are finding new ways to reach out to customers. In this challenging time, some brands are effectively adapting their strategies to stay connected with their customers, creating new influencer marketing trends that can last very long after the pandemic ends.

Let’s dive into it now, and here are our predictions of influencer marketing after Covid-19!

1. Video marketing is going to thrive

Before Covid-19, video content has been predicted to be the future of influencer marketing. This prediction was secured by the rise of TikTok, a popular video-centric platform that had up to 500 million monthly active users only 3 years after its launch.

Amid Covid-19, TikTok became one of the most downloaded social media apps in Q1 2020 as the number of installs reached up to 1 billion worldwide. Given the current situation that people are staying at home more than ever, TikTok is rising as a great source of entertainment which allows users to create funny clips with creative video templates and a set of trendy music. Some brands have started including TikTok in their influencer campaign strategy as a new way to engage with their audience.  

Dettol India, a brand of cleaning supplies and disinfectant, has recently capture social media’s attention by launching TikTok #HandWashChallenge, in which they partnered with Indian TikTok influencers with millions of followers to spread the word for their campaign. The videos quickly became viral with more than 8 billion views in just 4 days. Up to now, the challenge has surpassed more than 60 billion views one month after it started off. Although there is no report that Dettol’s sales increased after launching the challenge, the brand successfully captured social media’s attention and raised awareness about their products.

Together with TikTok, live content on IGTV, Facebook and Youtube are also expected to thrive in 2020.

2. Influencer marketing and eCommerce are going hand in hand

Life under self-quarantine has brought about a big shift in consumer’s shopping behavior. As people are spending more time on the internet, they’re also buying more things online. 

In late February, RedMart, a Singapore’s leading online supermarket site, saw a great increase in online grocery as people were rushing to stock up on essentials. Now the demand is off its peak, yet it is still higher than normal. In the U.S. market, Amazon hired 100,000 new employees in March 2020 to support their warehouses and delivery network in response to the surge in demand for online purchases amid Covid-19. 

As the line between social media and E-commerce is more blurred than ever, brands are taking this opportunity to strengthen their social media presence via influencer marketing. A typical example of this collaboration is Tokopedia, one of the most popular Indonesian e-marketplace. Last month, this firm partnered with a number of Indonesian influencers to spread the word for their products as well as the promotion of free postage to facilitate online shopping in the period of self-isolation.

Liketoknow.it is another e-commerce platform that is emerging amid Covid-19. This new platform allows influencers/bloggers to make a commission from sales of products they wear in their posts. Last month in Vietnam, the website has increasingly been mentioned by a lot of influencers who had their items featured on the website.

 

3. User-generated content is the next big thing

Before Covid-19, user-generated content has already been appreciated by brands as it promotes authenticity and personalization to influencer posts, thus attracting more engagement. 

Amid Covid-19, user-generated content has proved itself to be an effective influencer campaign strategy. As a result of social distancing, people are spending more time online than ever, looking for more personal connections with others online. Understanding that need, many brands have adopted this type of content to generate more engagement from the audience.    

Additionally, since influencers not allowed to go out, their typical monotonous high-fashion photoshoot is being replaced with simple, friendly photos taking from home. With this shift in content marketing, followers are more likely to develop a sense of personal connection with their influencers, resulting in better reach and engagement with influencer’s content. 

 

4. Brands put more emphasis on conversion rate

It goes without saying that the goal of influencer marketing can vary depending on the brand’s strategy in different periods. However, with the recent outbreak of Covid-19, the uncertainty in business environments has urged marketers to look for ways to optimize their budget and maximize the benefits of influencer campaigns. With that in mind, placing great emphasis on the conversion rate seems to be an ideal influencer campaign strategy.

Recently, Ai Home, the first Malaysian smart home and full-range lifestyle gadget retailer has partnered with many influencers to spread the word for their promotion using promo codes with influencers’ names such as “Joenne”, “Chailing”. This brand also captured social media’s attention by creating #AiStayHomeChallenge, in which influencers encourage their followers to upload their pictures and tag 3 friends to join the challenge with them. By integrating different types of influencer campaigns (affiliate marketing and creator contests), Ai Home successfully built up brand awareness and was able to kept track of their sales conversion through influencer marketing. 

 

While there are lots of predictions about influencer marketing landscape after Covid-19 ends, one thing we all agree is that influencer marketing will continue thriving! With people increasingly using social media, brands that have not yet caught up on using influencer marketing now realized the benefit of being able to connect and engage with their consumers via social media influencers.

As social media influence is turning into a billion-dollar industry, Affable is one of the best influencer campaign platforms that help you choose the right influencers and measure the effectiveness of your influencer marketing campaigns. Feel free to contact us if you have any questions or experience your free trial at https://www.affable.ai!