Posts in Influencer Marketing

Influencer Marketing Report 2020 – Southeast Asia

January 21, 2021 Posted by In The News, Influencer Marketing 0 thoughts on “Influencer Marketing Report 2020 – Southeast Asia”
The COVID-19 pandemic has caused a great deal of uncertainty to the business environment in 2020, but it also has sped up the influencer marketing wave that was coming. Cooped up at home, consumers have turned to social media to pass the time and interacted with online influencers. 

Accessing a database of thousands of social media influencers, our report provides important insights on the current influencer marketing landscape, from influencer marketing trends in 2020 to the impact of Covid-19 on influencer marketing in Southeast Asia. We also provide useful predictions about the future of influencer marketing which can help brands to gather intelligence and navigate their marketing strategies in 2021.

THE GROWTH OF IG INFLUENCERS

A prominent growth in the number of mid-tier influencers (50k-100k followers) and macro-influencers (100k-250k followers) was witnessed in 2020. This rapid growth rate hints that brands are turning toward macro-influencers to scale up their campaigns to reach a larger audience during the stay-at-home period.

Nano-influencers are also growing rapidly at 33% and is a good choice for brands looking to target niche audiences.

THE GROWTH OF IG SPONSORED POSTS

2020 witnessed a massive 20.8% growth in the number of IG Sponsored posts, as brands leveraged social media marketing to connect and engage with wider audiences.

The COVID-19 pandemic also brought about prominent year-over-year (YOY) growth in sponsored posts for Q3 and Q4 as digital channels became increasingly important for consumers.

PERCENTAGE OF SPONSORED POSTS BY TIKTOK CREATORS

Micro-influencers are receiving the most brand deals (38%) and are most popular with brands. Why is this so? Working with TikTok micro-influencers is an attractive option for brands to run cost-effective influencer marketing campaigns and use lower budgets to reach niche audiences.

ENGAGEMENT RATE BY TIKTOK INFLUENCERS

Influencers with 10k-50k followers have the highest average likes and views on TikTok compared to other influencer tiers.

As Gen Zs and Millennials value authenticity and interaction, micro-influencers are great to collaborate with. It is also highly possible for brands to reach and engage millions in minutes as TikTok influencers often have more views than their follower count.

You can request access to the entire report by filling in the form below:







How to use Brand Activism in Content Marketing

January 12, 2021 Posted by Influencer Marketing, Uncategorized 0 thoughts on “How to use Brand Activism in Content Marketing”

2020 is a year that will be remembered for a lot of things, from Australia wildfires fuelled by climate change to the uprising against racism and the global COVID-19 pandemic. More than ever, brand activism has become increasingly important as brands are taking action to make a positive impact on society. 

Consumers appear to be more loyal to brands that go beyond selling their own product or service. According to Edelmen’s research, more than half (53%) of consumers agree that every brand has a responsibility to get involved in at least one social issue that doesn’t have a direct impact on their business. In another survey conducted by Sproutsocial, 43% of consumers said brands should speak out when an issue directly impacts their brand. Marketing Dive also pointed out that millennials have the highest expectations for brands to speak out as 46% of the age group expect brands to be brave, followed by 42% of Gen Z. 

While there’s nothing wrong with trying to turn a problem into an opportunity, many brands are being criticized and accused of taking advantage of unfortunate situations. Let’s find out what are the right ways for brands to step into social issues and learn from the best campaigns.

Brand activism that created momentums 

The Covid-19 outbreak has forced many brands to completely change the way they used to communicate with their audiences. For the first time, McDonald’s decided to redraw their “M” icon to reinforce the importance of social distancing. Coca-cola also put spaces between the letters in Times Square emphasizing the message: “Staying apart is the best way to stay united.”  Guinness’s ad We will toast again was among the first ads that sent a voice of hope and positivity amid the ongoing pandemic, receiving great responses from the audience. 

Making a statement, changing the slogan or running ads are no longer enough as consumers want to see brands taking real action. During the pandemic, a lot of brands gave back to the community through various COVID-19 charity initiatives. Some also partnered with influencers to raise awareness for their campaigns such as the Pomelo Cares Initiatives and #ReindeerReady campaign from McDonald’s. Among the various charity initiatives, Securian Financial’s UGC campaign Life Balance Remix stood out from the rest. The campaign encouraged people to share content about how they’re balancing their new lives at home, and for every post with hashtag #LifeBalanceRemix, they donated $10 to Feeding America. According to Hootsuite, the campaign generated over 2.5 million impressions across Twitter and Instagram. 

In times of crisis, it is critical for brands to maintain a positive attitude towards the situation. Giving proper advice, sending hopeful messages are great ways to motivate and engage consumers. Brands can also launch charity initiatives to support the community with their available resources and budget. Read our previous blog COVID-19 Charity Initiatives to find out how brands are practicing social responsibility in different ways. 

2020 also witnessed the uprising against racism with the Black Lives Matter movement. Among the wave of support for the movement, Procter & Gamble nailed their campaign with a series of thought-provoking films that highlight racism experienced by black men in America, inspiring individuals to take action to create the world we want to live in. We’ve also seen a lot of good examples of brand activism from big-name brands such as AirBnB, Shopify, Peloton, Uber.  

Regarding the LGBT movement, Oreo and Pantene are among the major brands that speak up to support the LGBT community. While Oreo’s ad Proud Parent sends an inspiring message about how important it is for parents to accept and support their homosexual children, Pantene has partnered with the Family Equality Council to donate $1 for every photo sharing your own #BeautifuLGBTQ family! Noticing that influencers can also be credible communicators, Pantene partnered with numerous LGBT influencers to spread the word for their campaign.

 

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Bài viết do DADDY and PAPA | LGBTQ+ (@daddyandpapa) chia sẻ

 

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Bài viết do The Property Lovers (@pjandthomas) chia sẻ


Takeaway: Recently, we’ve seen a huge wave of ads supporting the Black Lives Matter and LGBT movement. The question is whether your brand should get involved in these issues, and which issue is best to tackle. Although there are a lot of ads that inspire change out there, there is always a risk for brands to take a public stance on controversial issues. Let’s read on to find out a few examples that fell flat on their faces.

When brand activism went wrong

Bupa Australia

While playing on customers’ fear of the coronavirus can help brands capture customer’s attention instantly, it can also result in massive backlash and criticism from the audience. 

To promote its insurance program during the pandemic, Bupa Australia used the image of an empty shelf (and the lack of toilet paper) with the message: “Don’t panic. Get Bupa Health Insurance”. The post was criticized to create unnecessary panic among customers as the image illustrates product shortages, not to mention that it is not consistent with the message in their content.

L’Oréal 

In June 2020, to express their support for the LGBT movement, L’Oréal shared a post on Twitter: “L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind.” The post immediately sparked anger among its followers and made this brand the subject of heavy criticism on social media. This is because 3 years ago, L’Oréal suddenly dropped Munroe Bergdorf, a trans-Black woman, from their campaign when she spoke out publicly against racism and white supremacy.


In response to the Tweet, she made a long post expressing her anger and sharing her emotional & professional harm caused by the brand’s decision. The model also called the brand to apologize and emphasized that the Black Lives Matter “should not be co-opted for capital gain by companies”. 


A few days later, L’Oreal new leader decided to invite Munroe to join the company’s U.K. diversity and inclusion board to support the LGBT movement. They also plan to make donations of over $28,000 to Mermaids, a U.K. charity supporting transgender youth, and UK Black Pride, an annual event for LGBTQ people of African, Asian, Caribbean, Middle Eastern and Latin American descent.

Oreo

LGBT-inclusive ads are never risk-free, so is Oreo’s ProudParent. The ad received certain backlash which mostly come from the anti-LGBT communities on social media, with one group even calling to boycott the brand. Last October, the conservative advocacy group One Million Moms launched a petition threatening to boycott Oreo as it is “pushing the LGBTQ agenda on families.” They stated: “Oreo and parent company, Mondelez International, have begun airing a gay pride commercial which has absolutely nothing to do with selling cookies.” 

According to Advocate, One Million Moms is a frequent boycotter of pro-LGBTQ+ initiatives, and despite its title, it has fewer than 5,000 followers on Twitter. Despite the warning, Oreo maintained silent and continued making efforts to include the transgender community in the marketing.

How to use Brand Activism in Content Marketing 

1. Become part of the solution, not the problem

Brands need to avoid communication that is hardcore selling or anxiety-triggering in the middle of a social matter. Bupa’s controversial ad, whether it is done on purpose or not, is not a good example of brand activism. Audiences want to hear from brands during a crisis, but only when they are spreading positive, hopeful messages that can comfort or offer practical solutions. 

2. Distinguish your message from others 

Pushing out PR and trying to fit into the conversation are good strategies, but it’s not always the right formula for brand activism. Chances are that your brand will convey the same message that others are deploying and will not be able to find a good place in the conversation. Instead of jumping into the problem too soon, it is important to spend some time observing, listening to your customers and engaging them in a creative way. Securian Financial is a prime example of brands that nailed its campaign by listening to customers.

3. Speak up when the issue is related to your core value

Brands should not voice their opinion on big social issues just because it’s trending or other companies are jumping on the bandwagon. They need to go through a thoughtful process of assessing the situation and choosing the issues most relevant to their core values. Otherwise, the audience will look at you as an opportunist trying to take advantage of the situation and react negatively to your brand activism. 

4. Be prepared for criticism 

There is always a risk for brands to engage in social and political issues. Many brands are trying their best to create an ad that inspires, but we often control the public’s response to it. L’Oreal and Oreo are examples of brands that had 2 different responses when faced with a backlash: One admitted their mistake and took action quickly to cool down the situation, while the other chose to stay silent and remain consistent with their values.

 

Read our recent blogs:

5 WAYS TO BOOST ENGAGEMENT WITH USER-GENERATED CONTENT

January 7, 2021 Posted by Influencer Marketing 0 thoughts on “5 WAYS TO BOOST ENGAGEMENT WITH USER-GENERATED CONTENT”

Consumers nowadays are no longer passive shoppers. They look for expert opinion and customer reviews before buying, share about products they love, and most importantly, create authentic content with the power to influence others’ purchase decisions. According to Crowdtap and Ipsos, user-generated content (UGC) is more trusted than other types of media by 50% and is an important marketing strategy to help brands build trust and grow sales.

Ready to take your brand to new heights in 2021? Let’s take a look at some of the most inspiring user-generated content (UGC) campaigns in the world to learn from for your UGC strategy!

1. Create Contests or Giveaways

Holding contests or giveaways is a classic way to have your customers get involved in your marketing campaign. To gain more social media traction, brands can consider collaborating with social media influencers in a compatible niche to reach a wider audience. 

Offering a compelling prize is also a crucial element to encourage more to join the campaign. However, a good reward is not necessarily an expensive gift or a large amount of money. Back in 2014, Starbucks came up with the #WhiteCupContest, encouraging customers to create artistic doodles on their white cups. To take part in the contest, users had to take a photo of their cups and post it on social media with #WhiteCupContest. The best part? The winning white cup drawings get to be featured as Starbucks’ limited edition reusable plastic cup!

The contest, of course, created a buzz on social media. Within 3 weeks, there were 4000 cups drawn by users uploaded on Twitter and Instagram. Riding on the huge success of #WhiteCupContest, Starbucks came up with another contest in 2016, called the #RedCupArt challenge. Once again, the campaign generated a huge amount of user-generated content and helped consumers usher in the holidays with Starbucks’ festive red cups. Without pouring millions into marketing, Starbucks captured the hearts of many by creating not one, but two impactful user-generated content campaigns!  

 

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Bài viết do Starbucks Coffee ☕ (@starbucks) chia sẻ

2. Send motivating message

Building an emotional connection between your products and customers is one of the best ways to improve customer engagement and form long-lasting relationships with customers. Let’s take a look into Aerie and Dove’s campaigns to learn from their inspiring campaigns.

In 2014, the women’s clothing company Aerie launched the #AerieREAL campaign to promote body positivity and inspire women to be comfortable in their skin. The brand encouraged users to post unedited photos of themselves in Aerie’s swimsuits and shared customers’ photos with encouraging captions. As part of the company’s 6-year initiative to promote real women’s bodies, the campaign was a move to empower women who are fed up with the idealized body type promoted by fashion brands. By spreading the message of body positivity through its customers using user-generated content, there was also a huge boost in terms of brand image.   

 

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Bài viết do Aerie (@aerie) chia sẻ

 

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Bài viết do Aerie (@aerie) chia sẻ


Dove’s campaigns are well-known for promoting beauty in all shapes, forms and colors. One of the UGC campaigns we can take inspiration from is the Real Beauty campaign. Dove ambassador and television producer Shonda Rhimes encouraged women everywhere to share their stories and explore their beauty through photos and videos. Dove’s famous ad Real Beauty Sketches also explores the gap between how others perceive us and how we perceive ourselves. The idea was to change how women and girls see themselves represented in media and culture. 

The campaign received positive feedback from the media and gathered lots of stories sent by their customers. To utilize the user-generated content, Dove also created a campaign page and featured their stories on it. 

 

3. Incentivize customers to create user-generated content

By giving customers good incentives to feature your product/service, brands can generate a huge number of organic content and tap into their follower communities. 

Hilton Grand Vacations, one of Hilton’s world-class global brands, encourages customers to upload their holiday pictures on social media with the hashtag #myHGV before featuring some of the best images on its Instagram feed (@hiltongrandvacation). The user-generated content acted as a source of inspiration for potential customers to book the next vacation at the hotel!

Furniture brand Wayfair inspires their audience to transform their living spaces by featuring beautiful home decor ideas using Wayfair items. This brand also partnered with numerous influencers to boost awareness for the campaign. To date, #wayfairathome has more than 55k posts on Instagram showcasing stunning home decoration across all styles and budgets! 

 

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Bài viết do Wayfair (@wayfair) chia sẻ

 

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Bài viết do Lee Anne Benjamin (@leeannebenjamin) chia sẻ

Recently, YesStyle, a global retailer of Asian beauty and fashion products, has gained a lot of social media traction with its ingenious YesStyle Influencer Program. Registering to become a YesStyle influencer gives shoppers a chance to receive attractive benefits such as earning commission and getting shopping discounts. Ever since YesStyle announced its influencer program at the end of January 2020, there were more than 4000 organic posts created by its influencers, alongside a huge number of Youtube unboxing videos and giveaways.

 

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Bài viết do Audrey Chow 周沛辛✨ (@audreychoww) chia sẻ

What’s also worth mentioning is their commission scheme. When followers shop through the reward link, influencers will earn a higher commission rate compared to using the reward code. This small but important detail is a great contributor to drive traffic to the website and improve their SEO performance.

4. Collaborate with influencers

Influencer marketing is a great way to generate buzz around your products. While we mentioned many influencer marketing campaigns in our previous blogs, one campaign that stands out recently is the collaboration between technology giant Samsung and famous Kpop influencer, Blackpink. 

In early 2020, before the release of the Galaxy A model, Samsung collaborated with Blackpink to launch the hashtag challenge #danceAwesome. The dance challenge includes a short dance on the campaign’s catchy music, “Awesome screen. Awesome camera. Long-lasting battery life,” which perfectly highlights the smartphone’s features. The challenge also involved the participation of hot TikTok influencer @hollyh who has more than 16 million followers.

@samsungJoin the Galaxy A ##danceAwesome challenge with @bp_tiktok !♬ original sound – Samsung

The challenge, of course, spread through social media like wildfire, resulting in 16B views, 4.7M user videos and a significant increase in purchase intent. Besides the catchy music and involvement of Kpop celebrities, Samsung also used a financial incentive to trigger engagement as the selected winner would have a chance to receive a free Samsung Galaxy A71! 

@hollyhworking with @samsung on my audition for blackpink 😂 ##danceAwesome ##galaxyA ##ad♬ Awesome Phone Song(BLACKPINK Ver.) – BLACKPINK

5. Personalize your product

Customers love personalized items. By offering personalized products, brands could make customers feel special and spark social conversations naturally. While you might think it is challenging to customize your products at a large scale, let’s take a look at how the most famous beverage brand Coca Cola did it!

In 2012, Coca launched the ‘Share a Coke’ campaign which replaced the Coca-Cola logo on cans with 150 of the most popular names in Australia. Thereafter, the campaign expanded to over 70 countries and more than 500k names as customers flocked to their local stores to look for Coke cans named after them and show it on social media. According to StoryBox, there was an 870% increase in Facebook traffic, 2 out of 5 Australians bought a Share a Coke pack, and more than 200k tweets from customers over the world used the #ShareaCoke hashtag.

Think that is all? This year, Coca Cola leveled up its user-generated content strategy by producing Coke bottles printed with “frontline heroes”, “doctor” and “nurse”, in honor of frontline workers who are fighting against the Covid-19 pandemic. Using personalization, brands are putting their customers in the spotlight as brand advocates to attract those around them and increase brand loyalty among existing customers. 

 

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Bài viết do Just Another Girl (@freddiemymuse) chia sẻ

 

Read our recent blogs:

4 Brilliant Ideas for Your Christmas Campaigns

December 5, 2020 Posted by Influencer Marketing 0 thoughts on “4 Brilliant Ideas for Your Christmas Campaigns”

Christmas is coming to town, which means that a huge wave of Christmas campaigns will be arriving on our social media feeds! After all, who can resist some holiday shopping for Christmas? In preparation for this year-end shopping frenzy, brands all over the world have come up with brilliant holiday marketing campaigns to draw customer’s attention, drive engagement and boost sales. 

With the COVID-19 pandemic in view, it is predicted that consumers will be turning to online platforms to do their Christmas shopping this year. With the growing popularity of social commerce and shoppable features, more and more brands are collaborating with social media influencers to run impactful influencer marketing campaigns. To help brands brighten up your Christmas campaigns, we’ve put together some of the most meaningful ideas to serve as inspiration for you. Let’s grab a cup of hot tea and enjoy! 

Drawing on the value of families

People love to spend quality time with friends and families on Christmas. Injecting a sense of warmth and love into Christmas campaigns is a fail-proof way to promote products during the holiday season and can be applied to brands in almost any niche and industry. By tapping into these special moments, brands can easily grab customer’s attention while highlighting their products in a creative way. 

In particular, influencers can show how products can be used to strengthen family bonds and make Christmas more fun and memorable. For example, mummy influencer from Australia, @notsomumsy, showcased how playing board games can be a fun activity. Another mummy influencer from California, @caitlin.teal, took a photo of her family in cute Christmas-themed pajamas for a special family movie night!

 

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Bài viết do MARCIA LEONE (@notsomumsy) chia sẻ

 

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Bài viết do Caitlin Teal Baker (@caitlin.teal) chia sẻ

While holidays and family gatherings are meant to be warm and special, it can be a tough experience for some people. “137 million Americans will travel home this holiday season, but 44% of LGBTQ+ people feel they can’t come home as their true selves, fearing their identity won’t be accepted”, stated by Pantene. That’s why last year, @Pantene, @GLAAD and @TransChorusLA worked together to create a video to raise awareness and empower people to be proud of who they are and however they come home! To spread the word for the Christmas campaign, Pantene also partnered with a number of influencers in the LGBT community, receiving thousands of compliments and praises for their thoughtful message! 

Tapping into this controversial social issue, Pantene’s campaign is considered a risky but rewarding strategy.

 

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Bài viết do ALLIE+SAM | travel couple (@allieandsam) chia sẻ

 

Taking advantages of the Gift-giving custom 

The custom of gift-giving is what makes Christmas full of joy and surprises. People love to give gifts to each other as a way of expressing their thankfulness and appreciation to those who cared and supported them throughout the year. Wrapping your products beautifully, running giveaway campaigns and offering free shipping are just some of the ways to position your product as a novelty gift for the Christmas season. 

@natiobeauty and @mizzenandmain’s campaigns are examples of how brands leverage the power of gift-giving on their Christmas campaigns. If @natiobeauty’s amazing Gift Set makes you fall in love at first sight, @mizzenandmain raised the game by partnering with male fashion influencer @huntervought and dressing him up with their beautiful shirt which is the perfect Christmas gift for gentlemen!   

 

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Bài viết do Hunter Vought (@huntervought) chia sẻ

Talking about gift-giving campaigns, it would be a big mistake not to mention Coca-Cola’s Bow Label Campaign. In 2013, Coca-Cola transformed its ordinary packaging into a creative, festive bow which generated significant buzz in the UK during Christmas. The brand also partnered with 57 influencers to spread the word for its Christmas edition bottles. According to Packhelp, the Christmas campaign was able to generate over 1,000,000 impressions at a 3% engagement rate. This global soft-drink brand then expanded its holiday packaging to 33 countries to reap a whopping 6.1% increase in sales! The Bow Label campaign is a powerful example that there’s no limit to creativity!

Boosting sales with promo codes & giveaways

There is no surprise that promotions and giveaways are a part of holiday marketing campaigns as it’s a great way to enhance customer’s shopping experience and grow sales. 

For giveaways, an appealing prize alongside with some eye-catching pictures are crucial elements to attract customer’s eyeballs and get them involved in the contest. Multi-day giveaways, in which influencers give out prizes every day for a certain period of time (say, “3 days of Christmas”, “12 Days of Christmas”) is a common tactic to generate high engagement as the followers come back again and again to join the game.

 

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Bài viết do Fleur De Force (@fleurdeforce) chia sẻ


Another way to partner with influencers is to provide promo codes to easily track influencer’s performance. As customers now have the option to buy products without leaving social media apps, it is important to ensure that your campaigns are responsive and mobile-friendly. An example is Pomelo (@pomelofashion) which features influencers donning their outfits on their Instagram page. The brand also hopped on to Instagram Shops to allow its customers to shop on the spot. 

New tools such as Facebook Shops, Instagram Shops, Instagram Checkout and Buyable Pins help brands shorten the customer journey and drive more sales on these platforms. As social commerce is expected to grow rapidly in 2021, including this trend in your overall marketing strategy would be a wise decision to stay ahead of the curve! 

You may also want to read: Why Every Brand Needs A Social Commerce Strategy

Social Responsibility in Christmas Campaigns

What a brand stands for is as important as the image they promote, especially in times of crisis. That explains why Social Responsibility Initiatives are rising in popularity and brands are using it to lead conversations for their Christmas campaigns. This strategy also suits the times we are currently living in, with the COVID-19 pandemic around.   

Last Christmas, to spread the word for its #GivingTuesday campaign, @PayPal collaborated with lifestyle influencer @thelauragaskin, in which customers can choose from thousands of approved charities to donate. Another way to launch Christmas campaigns is to donate a portion of your sales to support those in need, which is what online retailer @targetaus did in their campaign last year. By purchasing a packet of 6 gift tags in all Target stores, customers contributed to UnitingCare Australia and their national network of community service providers, who have been at the front line of service provision for over 100 years.

 

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Bài viết do Laura⚡️Gaskin (@thelauragaskin) chia sẻ

 

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Bài viết do SNEZANA WOOD (@snezanawood) chia sẻ


This year, McDonald’s UK’s Christmas campaign is definitely worth your attention. Titled Inner Child, the advert featured animated characters tells the story of a mother and teenage son finding his own inner child on Christmas Eve. As part of this #ReindeerReady campaign, McDonald’s has committed to funding @FareShareUK to redistribute over 5 million meals to families in need until April 2021. Unlike other campaigns where influencers were featured directly in the video, McDonald chose to partner with a number of UK influencers like @chantellechamps to spread the word for their initiative on social media. 

 

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Bài viết do Kate Thornton (@thekatethornton) chia sẻ

Christmas campaigns are coming in many shapes and sizes. While it can be hard to grab customer’s attention, we hope these ideas will inspire you to create successful holiday influencer marketing campaigns! Affable.ai can help you identify the most suitable influencers for your campaign, track the influencer’s performance and measure the campaign’s effectiveness. Contact us or request a demo to optimize your influencer campaigns and drive more revenue during the Christmas season! 

 

Choosing The Best Social Media Channels For Your Campaigns (P2)

November 25, 2020 Posted by Influencer Marketing 0 thoughts on “Choosing The Best Social Media Channels For Your Campaigns (P2)”

In the previous article, we walked through 3 social media channels including LinkedIn, Youtube, Twitter and found out how to leverage these channels to benefit your influencer marketing campaigns. This time, let’s continue our journey to analyze some of the biggest social networking sites and discover the recipe for success!

INSTAGRAM

According to a 2019 survey by Mediakix, 89% of marketers found Instagram to be the most strategically important social channel for influencer marketing. With more than two-third of Instagram users aged younger than 34 years old, Instagram positions itself to be a valuable marketing platform for brands looking to reach young audiences on social media!  

When hearing about influencer marketing on Instagram, most people will immediately think about young, beautiful influencers uploading visually-stunning pictures featuring the endorsed products, and that’s all! However, Instagram influencer marketing is much more than that. If not done right, influencer campaigns can create a lot of controversies, sometimes causing more damage than good. In general, there are 6 types of influencer campaigns for brands to consider, with different approaches and outcomes. Depending on the campaign’s objectives, brands can choose one that is most likely to bring the best result for them. These campaigns include:

  • Affiliate Marketing
  • Giveaway
  • Sponsored post
  • Long-term influencer campaigns
  • Instagram takeover
  • Event activation

In terms of sectors, Beauty, Fashion, Travel, Fitness are top industries that partner with Instagram influencers, yet almost any industry can leverage Instagram influencer marketing, including tech brands. However, If you are a B2B company, LinkedIn would be a more suitable platform to enhance brand awareness and build trust among industry experts and professionals. 

Over the last few years, Instagram has made frequent updates and added more features to strengthen its leading position. The introduction of its latest feature, Instagram Reels, has provided an alternative content type for brands to engage with audiences in a more relatable and genuine way. Some brands which have jumped onto the bandwagon include @louisvuitton, @balmain, together with influencers @junesixtyfive and @wonguy974. The launch of Instagram Reels amidst an impending TikTok ban pushed thousands of creators to jump ship. If you’re still cautious to test the waters, read our blog to find out more about how to run successful campaigns with IG Reels.

PINTEREST

Pinterest, perhaps even more than Instagram, is home to some of the most beautiful imagery on the internet. Including Pinterest in your overall marketing strategy can help brands utilize the beautiful content they have already invested in and extend their reach to audiences on other social media channels.  

An important factor to consider before capitalizing on Pinterest is of course the user demographic. 76% of global Pinterest users are female, and most of them use the platform to search for foods and drinks, style and beauty. If your brand is outside these categories, you might want to consider carefully before joining the game. In terms of geographic reach, the U.S. is the largest market for Pinterest with more than 90 million users, with most users aged between 21 to 39 years old. Promoting on Pinterest allows brands to tap into a valuable market as they make the majority of buying decisions in the US household and control more than 50% of the wealth in the US!

However, there are not many brands running influencer marketing campaigns on Pinterest as most people believe that Pinterest is just a platform to reward nice photos. Yet, the reality is: Most people use Pinterest to look for ideas and inspiration and to help guide them to make their decisions. According to Pinterest statistics, 77% of weekly Pinners have discovered a new brand or product on Pinterest, and 83% of weekly pinners buy something based on Pins they see from brands, making Pinterest an ideal platform to build brand awareness and drive great conversions.

To stand out in a virtual realm where anyone is showing their best pictures, leveraging video content is the best way to grab the audience’s attention. With the recent rise of TikTok, there is an increase in the number of video content on Pinterest as well as TikTok influencers. Hence, we recommend brands to partner with TikTok influencers who have huge followers on Pinterest (or vice versa) and maximize your video content by promoting it on both platforms.  

One of the smartest and most successful influencer campaigns on Pinterest is the Halloween campaign by Sephora. Leveraging the power of user-generated content on Pinterest, Sephora created Sephora’s Beauty Board in which followers could pin their best Halloween makeup look. All users need to do is to upload their Halloween image using hashtag #Halloween and #SephoraSelfie to stand a chance to be featured by this global beauty brand. The campaign generated a buzz in the fashion community, with Pinterest influencers and normal users pinning thousands of images on the board. After the campaign, the board instantly got close to 430,000 followers! 

 

With the increasing users and impressive engagement rate, Pinterest is a promising marketing channel for brands. To better help brands make the most out of the platform, check out Pinterest’s 2020 advertising guide explaining all the features to help brands run effective marketing campaigns. 

FACEBOOK

With over 2.7 billion monthly users worldwide, Facebook is currently the biggest social network worldwide. According to Statista, India is the largest Facebook’s marketplace with 290 million audiences, followed by 190 million from the US. In the Southeast Asia region, Indonesia, the Philippines, Vietnam and Thailand are the countries having the highest number of Facebook users. 

In general, Facebook is a popular platform across different age groups. As of July 2020, most Facebook users were between the ages of 25 and 34 years. Although young adults were the most popular users on Facebook, the use of Facebook among older generations is seeing an increase. In 2019, users born in 1945 or earlier (the Silent generation) grew from 21% in 2012 to nearly 40% in 2019. While there is just a slight increase in the number of millennials and boomers, the use of Facebook among Gen X saw a decline. This shows the adoption of Facebook use in older adults and the early signs that young users are being shifted to other social media channels.

We do not talk much about influencer marketing on Facebook as much as we talk about Instagram, but there are a lot of ways for brands to launch influencer marketing campaigns on Facebook. Check out some of the ideas for your next Facebook influencer campaign:

Cross-Promotions

Most influencers are active on more than one platform, so it is common to have the influencers feature your product on Facebook and other social media channels such as Instagram, TikTok, Pinterest. This helps you increase your reach and enhance your online presence at many touchpoints as possible. 

As  45% of internet users spend more than an hour watching Facebook or YouTube videos per week, it makes sense to partner with TikTok influencers and promotes your videos on both Facebook and TikTok. 

Giveaway/Contest

Having a giveaway or contest is the best way to build conversations around your brand, engage with the audience and drive Facebook users to your site. With this type of campaign, just ensure that you provide an appealing prize in your campaign, otherwise, people will not be interested in joining your contest.

Facebook Stories

Like their Instagram counterpart, Facebook Story is an engaging way for influencers to give your product a shoutout. Besides various filters and effects to delight your customers with good visual content, brands can also add custom links or CTA buttons to optimize the usage of Facebook Stories by driving traffic to their page. 

Facebook Live

In April 2016, Facebook launched its Live feature allowing brands to engage directly with online customers via live-stream videos. Its aim is to stay competitive with Youtube and catch up with the user’s demand for interactive content. Facebook Live is an effective tool for brands to grow their audience and connect with their followers in the most genuine way possible.

One of the most effective contents for Facebook Live is Ask Me Anything (aka AMA), in which brands invite special guests or industry experts to interact and offer live support to customers. Last May, Benefit Cosmetics invited its Chief Beauty Ambassador Annie Ford-Danielson for a 20-minute live Q&As talking about makeup tips, trends and beauty products. This is a part of their Facebook Live Series aimed to build trust, share useful content and build more leads on this platform.

 

As the biggest social media channel, Facebook is a great platform for brands to reach diverse audiences on social media. To give brands greater accessibility to run effective influencer campaigns, our latest feature Facebook campaigns allow you to shortlist influencers, contact, track multiple campaigns and export campaign content for further reports. Contact us or Request a demo to find out more about this feature. 

TIKTOK

There’s no denying that TikTok is a powerful platform to drive awareness and conversions for your business. While YouTube positions itself as the leading platform for long-form video content, TikTok conquered the short-form video market by allowing users to create engaging, addictive content. With 41 percent of TikTok users between 16 and 24 years old, TikTok provides a lot of opportunities for brands looking to expand their reach and drive viral engagement with the young generation.

As the average TikTok engagement rate surpassing Instagram, brands are finding success collaborating with TikTok influencers to create viral content. Branded hashtag challenges are one of the biggest content trends on TikTok that help brands create videos that resonate with the audience. The TikTok challenges can take almost any form, from as simple as the #DJAtHome challenge to a difficult one like #LevelUp or a challenge with a bit nostalgia like #ImJustAKid. However, creating a viral challenge on TikTok is not as easy as it looks – you can’t just come up with any idea and expect a lot of users to follow. 

Let’s take Zalora’s campaign as an example. To drive awareness and new shoppers to their fashion festival in 2019, this brand come up with a 6-day hashtag challenge #Zstylenow. The challenge was spread widely in the TikTok community as it was easy to follow, and participants had a chance to show off their fashion styles. Besides the creative idea and catchy music, ZALORA also used a financial incentive to trigger engagement with a giveaway of up to $200 in ZALORA products per winner!

@zaloraHow many outfit changes can you do for ##Zstylenow challenge? Can you top Jaylyn? ##sponsored♬ Getaway – CHUNNYT

@steffiloves86##zstylenow // with ##style comes confidence & with ##confidence comes style 😘 @alyssaxkht ##tiktok♬ Getaway – CHUNNYT

Just because the hashtag challenges are everywhere doesn’t mean you cannot bring it to the next level. Last year, Nike launched an impactful TikTok influencer campaign Nulla Puo Fermarci (Stop at nothing) which aimed to inspire Italian women to get into sport and tackle gender disparity in the long term. 4 Milanese influencers were chosen and trained by Nike athletes to create dance challenges made from sport moves. These videos went viral as they received more than 100M views, 540k likes, and more than 46k challenges completed in response. By spreading meaningful, inspiring messages that have real-life values, brands are more likely to get the audience on their feet and earn customer loyalty.

Just like other influencer marketing campaigns, the key step to creating successful campaigns on TikTok is to partner with the right influencers to boost your brand awareness and reach out to the right target audience. Check out how Affable can help you find the right TikTok influencers for your next influencer marketing campaign.

CONCLUSION

Each social media channel has its own unique features and user demographics. Depending on your campaign’s objectives, brands can decide to work on one best platform or multiple platforms to create high-impact influencer campaigns. If you need more help launching your influencer campaign or discover talented content creators across social media channels, go ahead and check us out at affable.ai

 

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A Guide to Influencer Marketing Campaign Rates

November 23, 2020 Posted by Influencer Marketing 0 thoughts on “A Guide to Influencer Marketing Campaign Rates”

Have you ever caught yourself wondering how much money do influencers make? Or, is your brand interested to work with influencers but you’re unsure how much an influencer marketing campaign typically costs? Let’s get your questions on influencer rates answered! 

An effective budget is part and parcel of every marketing campaign. While every company’s budget differs, it is important to justify marketing spend by looking at the return of investment of your marketing campaign (Marketing ROI). In other words, what you really want is to get more bang for your buck. The good news is – Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. As consumers rely more on influencers as a source of information, working with influencers is one of the best ways to generate high conversion rates for your brand. 

However, influencer rates are not all that transparent and brands often struggle with finding the right influencer to work with. To run a cost-effective campaign, it is important to not only find the right influencer to maximise your marketing spend but one that falls within your budget. More importantly, you’d want to make sure that you are not charged unfairly and paying above the market rate. 

Without further ado, let’s take a peek at how much influencers earn and how much influencer marketing campaigns actually cost!  

Influencer Rates

The first thing you should know is how to get the conversation started on price. Similar to traditional advertisers, most influencers have a rate card to indicate what services they offer and how much they charge.  

Influencer Rate Card

Image via Medium 

Influencer rates usually vary depending on the number of followers influencers have as well as the type of content they are expected to produce. The basic rate is $100 for every 10,000 followers worldwide and this naturally increases as we go up the influencer tiers. 

Influencer rates are also generally higher and when more time and effort is needed to create quality content, as well as the actual length of the content. Hence, while videos generate impressive results on social media, they inevitably come with a heftier price tag too. 

Influencer Rate Card

Image adapted from Klear, “The Klear Influencer Marketing Rate Card”

Niche influencers as well as influencers with high engagement rates also command more bargaining power as they have a unique and engaged community of followers. For example, influencer rates for tech and gaming influencers tend to be lower as there are fewer available influencers. 

According to Get Kobe, these are the typical influencer rates in Singapore. 

Influencer Rates in SIngapore

Package Rates  

In spite of the figures shown above, brands have to keep in mind that there is no “one size fits all” rate for influencer marketing. The beauty of influencer marketing lies in the diverse content formats and channels for brands to choose from. With the rise of multi-channel influencers, brands can also choose to promote their brand on more than one channel at the same time. Besides multiple platforms, it is also worth considering multiple types of content to create a holistic influencer marketing campaign for better engagement rates. 

Our survey with 2,851 influencers reveals that 94.5% of them offer package rates for Instagram. The most popular combination is Instagram Posts together with Stories, while some custom packages also include Instagram Videos. 

So, should brands consider package rates? Definitely!

With the rising popularity of Instagram Stories, brands that can engage consumers via Instagram Stories will stand to have additional touchpoints. Not only so, package rates are just slightly more, or even comparable to individual posts. A Singaporean lifestyle micro-influencer, with around 19k followers on her Instagram, shared her rates with Affable which includes different package options: 

IGPost: $151 – $200

IGStory: $51 – $100

IGPost + IGStory: $151 – $200

FB Post: $151 – $200

IGPost + FB Post: $151 – $200

While it may come as a surprise, the price range doesn’t alter significantly with additional services for some influencers. After all, sharing the same content on other channels just takes a simple click! Hence, brands can try to negotiate a better deal by leveraging on other channels offered by an influencer and reach a wider target audience at the same time. 

Working with the Right Influencers 

The rule of thumb according to Neoreach is that “The lower the influencer tier, the higher your marketing ROI.”

When it comes to the size of the influencer you should approach, micro-influencers are a dominant force driving influencer marketing and serve as key opinion leaders in their community. 

But nano-influencers are slowly taking over the scene. 

According to the State of Influencer Marketing 2019 report by HypeAuditor, the average Instagram engagement rate for influencers with over a million followers is 1.97%, while nano-influencers earn a surprisingly high engagement rate of 5.60%! Nano-influencers are the most popular tier of influencers and have the highest engagement rate. With a well-defined niche and real influence in their community, they are a great option to work despite lower follower counts. 

Moreover, they are also more likely to accept in-kind influencer campaigns which can help to increase your brand awareness by offering your products or services to them for free. For smaller businesses, working with nano-influencers can help to save costs and reach your target audience more effectively. 

Influencer Campaign Management with Affable.ai

Bogged down by all the details? Well, Affable.ai can help you to simplify things! Get an estimate for individual influencer rates around the world and determine your campaign’s effectiveness by knowing the earned media value. 

More importantly, we all know how important it is to work with the right influencers who can deliver results. With an AI-driven Instagram analytics platform, you can now choose the right influencers based on audience demographics, engagement rate and the percentage of fake followers. Reach out to us for a quick demo and maximize your marketing budget today! 

 

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FINDING TIKTOK INFLUENCERS WITH AFFABLE

November 1, 2020 Posted by Influencer discovery, Influencer Marketing 0 thoughts on “FINDING TIKTOK INFLUENCERS WITH AFFABLE”

Launched in the international market in September 2017, TikTok is one of the fastest-growing social media platforms with more than 80 million active users worldwide. Amidst Covid-19, TikTok became one of the most downloaded social media apps in Q1 2020 as the number of installs reached up to 1 billion worldwide. With 41 percent of TikTok users between 16 and 24 years old, brands have been jumping on this video-centric platform to stay connected and engaged with the younger generation. 

In order to launch successful influencer marketing campaigns on TikTok, the first step marketers need to take is to find the right TikTok influencers. Working with influencers who are a great fit for your brand can create tremendous impact by boosting brand awareness to the right target audience and driving an increase in sales. 

Interested to launch a successful influencer marketing campaign on Tiktok? Read on to find out how Affable’s AI-driven influencer marketing platform can help you to achieve your goals and create clever collaborations with influencers!  

Finding TikTok influencers with advanced filters

With more than 3 million TikTok influencers around the world, finding the right TikTok influencer for your marketing campaign can be challenging. Influencers on TikTok cover a wide range of topics from fashion and beauty to quirky tricks and tips. Hence, Affable.ai has integrated TikTok into our Influencer Discovery Tool for brands to discover the right influencers in just a few clicks!  

Using our advanced filters, brands can easily filter TikTok influencers based on: 

  • Location: This filter allows brands to search for TikTok influencers within your region.
  • Topics: Type the keyword or category to discover influencers that fit into your niche. Collaborating with influencers who have the same interest with your business’s category will add much more credibility and relevance to your campaign.
  • Number of followers: Find and work with influencers within a specific range of followers. 

 

Finding TikTok influencers with in-depth analytics

Apart from the added convenience, Affable also provides in-depth influencer analytics to help enhance your decision-making. These include Engagement rates, Follower Timeline and Audience Demographics. 

Engagement rates

An influencer’s engagement rate is an essential factor to consider as it measures the level of interaction followers have with the influencer’s content. In general, we would recommend brands to collaborate with micro-influencers as they often have a high engagement rate compared to other tiers of influencers. Despite lower follower counts, working with micro-influencers can help brands save costs and reach their target audience effectively.

However, with the rising popularity of buying fake followers and automatic comments, ‘follower count’ and ‘engagement rate’ may no longer be enough to demonstrate an influencer’s authenticity as they can be artificially inflated. By tracking the percentage of suspicious followers using Affable, brands can better determine an influencer’s true reach and decide if that influencer is worth collaborating with.  

Follower Timeline

Another factor worth looking into is the Follower timeline. Timelines with sharp spikes suggest that influencers earned a mass-following in a short span. This happens for several reasons such as giveaways, partnerships with big brands, influencer scandals or even buying fake followers. Regardless of the reasons behind, marketers should always be cautious when seeing these concurrent spikes above.

Audience Demographics

Using Affable, brands can find out the influencer’s audience based on their demographics such as age range, location and gender distribution. Having such data helps brands check if their audiences match the demographics of your target market. It keeps marketers from wasting time and money on marketing to those who aren’t likely to be your customers.

Bonus: Content Discovery

Understanding current influencer trends is crucial as it provides marketers with insights about what kind of content influencers are producing and how to strategize your campaign’s message to better engage with the audience.

With Affable’s Content Discovery Platform, you will be given access to our massive influencer database and find content for your specific interest. For example, type in ‘Travel’ in the Caption search and you can see with great ease what are the content trends for ‘travel’ in your selected specific period and location.

In conclusion, Affable is always staying ahead of the game in terms of influencer marketing. TikTok’s unique and creative concept has successfully positioned itself as an appealing platform for influencer marketing. To help brands make clever collaboration with TikTok influencers, we provide brands with advanced selection tools and trusted influencer analytics to strengthen your decision-making. 

Find out more about our new feature as we redefine the rules and offer brands greater accessibility to run high-impact influencer campaigns. 

 

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Top Wellness Influencers In Southeast Asia

October 30, 2020 Posted by Influencer Marketing 0 thoughts on “Top Wellness Influencers In Southeast Asia”

Wellness is not a new concept, but this idea has evolved significantly over the past few years. These days, people are placing great value on their physical and mental health over material objects. They care about having a good sleep, eating healthy, and view these to be the enjoyment of life. As the idea of personal well-being is put in the spotlight, customers are now looking up to wellness influencers who can inspire them to live healthy and improve their quality of life. 

From healthy eating to fitness, yoga and meditation, wellness influencers have been rising and receiving great attention from social media for their passionate approach to wellness. Various brands around the world have started collaborating with influencers in the wellness niche to create a positive, meaningful image about their product and tap into this huge potential market segment. Now, let’s wait no more, here are the top wellness influencers for brands to partner with in Southeast Asia! 

Lifestyle – wellness influencers

@valeria.bulbotko is a highly engaging influencer currently based in Thailand. Her IG feed is aesthetically pleasing with stunning photos of her daily life and yoga poses. Her charming and elegant beauty makes her a great influencer for beauty and fashion brands! Valeria has a great story to tell: She comes from Russia, and her travel to Thailand turns out to be a long-term residency due to Covid-19. It’s inspiring to watch her journey to adapt to a new life in Thailand, nourish her soul and develop a holistic lifestyle.


Looking for young and motivating wellness influencers to help you create a healthy lifestyle? Let’s check out @itsjosebastian! As a nutritionist and health guru, she regularly shares her nutrition tips and healthy recipes alongside her home workout videos. She firmly believes that a healthy lifestyle can only be achieved if you have a healthy eating habit and exercise regularly. Just like her personality, her images are paired with positive, energetic and inspiring captions!

 

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Bài viết do Jo Sebastian, RND (@itsjosebastian) chia sẻ

 

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Bài viết do Jo Sebastian, RND (@itsjosebastian) chia sẻ


Maxenemagalona is a mega-influencer passionate about wellness. She enjoys reminding her followers to love themselves and take care of their physical & mental health. Originally from the Philippines, Maxene and her husband decided to move to Bali to develop their passion for yoga and meditation. Watching her happy family pictures and genuine advice about self-love, you can’t help but feel at peace. With a wide follower-base from the Philippines, Indonesia, Thailand and Malaysia, she’s definitely the wellness influencer you should look out for!

Yoga – wellness influencers 

If you’re intimidated by the thought of practicing yoga, you definitely need to check out @magdasyoga. Living in Bali, Indonesia, Magda is a famous Yoga teacher. Her Instagram feed is filled with her beautiful poses and video tutorials on yoga. If you are looking for someone who can inspire you to practice yoga, her account is the place to look. She has a high engagement rate of 5% with a diverse follower base mainly from European countries such as Poland, the UK and Germany.

 

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Bài viết do Magda | Yoga (@magdasyoga) chia sẻ

Another yoga influencer worth your attention is @yogawithsadhana. Tapping into both yoga and meditation, she guides her followers through a lovely journey of wellness and self-discovery. Sadhana also regularly shares her advice on wellness, the value of practicing yoga and how we can integrate yoga into our daily lives. She is an engaging influencer with a high engagement rate of 4.4% and a follower base mainly in India. 

 

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Bài viết do Sadhana Om (@yogawithsadhana) chia sẻ

 

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Bài viết do Sadhana Om (@yogawithsadhana) chia sẻ

Food – wellness influencers

You cannot have a healthy lifestyle if you can’t control your food intake. To prove that, @daisydiiva regularly showcases what she eats and inspires her followers to work out and pursue healthy eating habits. She also shows people that it is possible to enjoy good food while maintaining a healthy lifestyle. As a Thai influencer, Daisy has a wide follower base mainly concentrated in Thailand. 

 

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Bài viết do DaisyDiiva (@daisydiiva) chia sẻ

 

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Bài viết do DaisyDiiva (@daisydiiva) chia sẻ


@pattkla is an influencer passionate about cooking and sharing her meatless recipes on social media. One look at her IG feed and you’ll be blown away with her vibrant and delicious dishes inspired by Colombian cuisine. As shared on her own website: “Cooking Traditionally Colombian foods helps me feel connected to my family and roots”. Patricia is currently based in Singapore but has a diverse follower-base from the US, Colombia, the UK and Singapore.  

 

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Bài viết do PATRICIA KC (GREEN FOODIE) (@pattkla) chia sẻ

Fitness – wellness influencers

Student-athlete @kerstinong is a rising star in the fitness realm. On her Instagram, she frequently shares about her running and training on top of other daily activities. According to our Instagram influencer analytics, she has an incredibly high engagement rate of 6.3% with the followers mostly aged from 19 to 32 years. If you’re looking for wellness influencers to spread your brand’s message to a young audience, she might be the one!

 

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Bài viết do Ong Jing Rong Kerstin (@kerstinong) chia sẻ

 

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Bài viết do Ong Jing Rong Kerstin (@kerstinong) chia sẻ


Together with @kerstinong, @hildnov is an engaging fitness influencer. Based in Indonesia, Hilda is passionate about cycling, and that explains why her IG feed is mainly filled with photos of her cycling journeys and destinations she went to. With a solid engagement rate of 4.4%, Hilda is an ideal fitness influencer for sport brands to consider partnering with. 

 

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Bài viết do Hilda Novianti (@hildnov) chia sẻ


From healthy eating to yoga retreats and self-care, inspiring messages and happy thoughts, social media users are looking up to wellness influencers for finding inspiration to live a sustainable, and of course, happy life! To find out more engaging wellness influencers in your region and launch an effective influencer marketing campaigns with them, reach out to us or request a demo!

 

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6 Creative Influencer Marketing Campaigns To Inspire You

October 14, 2020 Posted by Influencer Marketing 0 thoughts on “6 Creative Influencer Marketing Campaigns To Inspire You”

Are you looking for inspiring ideas for your next influencer marketing campaigns? As more and more brands are leveraging the power of influencer marketing, it is increasingly difficult for brands to stand out in the online world where every business is desperate for attention. To help brands do it, we’ve rounded some of the most creative influencer campaigns to get you inspired and create your own campaigns. Let’s discover now!

Next Games & Lele Pons

Next Games, a Finland-based developer and publisher of licensed mobile games, created a buzz on social media for their partnership with famous Youtuber Lele Pons in the campaign to drive awareness for “The Walking Dead: No Man’s Land”. In the 4-minute video, Lele Pons and her friends were playing The Walking Dead when zombies suddenly came to life and wanted to attack them. Guess what? The video was a big success and garnered more than 13M views as the brand successfully engaged the audience from the beginning till the end with its creative idea and a great sense of humor!

Another example of bringing online games to real life is the Royal Chaos’s campaign. This May, the mobile card-based adventure game Royal Chaos made a big shoutout by featuring social media influencers @sylsylnoc, @ninatsf and @qinlovesmacaronsss. They swept their followers off their feet by dressing beautifully to look like characters in the game, and the engagement rates were high as followers were rewarded with a pleasant surprise. 

Interested to find out more creative influencer campaigns in the gaming industry? Hop over to our blog to discover some of the hottest content trends in the gaming industry on Instagram!   

 

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wootz! a NEW class has arrived in @royalchaosofficial! check out the ‘Musicians’, a class who has a grand vision & possess great powers with their musical instruments. . I played Royal Chaos when they started in 2018, which is a really popular game because of all those well received chinese dramas – ladies challenging their wittiness, be the last surviving one that shines. every lady in the palace want to be the dearest to the emperor even thou there are many guy characters too. . alongside this game update, there are also new costumes, storylines, features, quizzes and pets to explore. SO MUCH FANTASY! i’m now Musician Qin (琴 Zither) and not Physician Lee anymore. maybe i will aim to be the empress this time. 🤣 . no more boredom at home if you download this free game from the app store or google play. it is really fun and addictive! males can choose to play a guy character instead and see how you can manipulate and change the story. download via this link & play with me! https://cutt.ly/2yqbERJ ——————— #RoyalChaos #熹妃傳 #熹妃Q傳 #StayHomeAndPlay #MobileGaming #Gamer #GamerLife #GamePlay #GamerCommunity #GamingLifestyle #Instagame #Gaming #GamingCommunity #GamingClips #GamingLife #InstaGaming #GamingPosts #GamingBlog #GamingBlogger #GamingLove #SGGirls #SGKOL #KOLSG #SGIG #IGSG #SGLifeStyle #SGLifeStyleBlogger #SGBlogger

Bài viết do мαʏα ʜᴀᴢᴇʟ ǫɪɴ マヤ • sɪɴɢᴀᴘᴏʀᴇ (@qinlovesmacaronsss) chia sẻ vào

Toyota and Loki

Have you ever thought of partnering with pet influencers? If not, let this campaign below inspire you!

Some of the most successful brand-pet partnerships belong to Toyota’s campaign back to 2017. In the campaign to promote 4Runner – a car model designed for adventure and outdoor exploration, Toyota partnered with famous pet influencer Loki The Wolfdog. What makes Loki the perfect choice for the 4Runner is his love for travel and adventure. Loki’s Instagram account (run by its owner) is aesthetically pleasing with stunning, picturesque photos of anywhere he travels. 

Since February 2017, Toyota and Loki came into a long-term partnership and has since Loki featured the 4Runner in two sponsored posts a month. By collaborating with a lovable, famous dog, Toyota has captured social media’s attention in a unique way and engaged them into a wonderful, adventurous journey with Loki and its 4Runner.  

 

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Hop in snow bunnies, we’re going skiing. #keepitwild @toyotausa #4runner #sponsored #skiing #moondoggie

Bài viết do Loki the Wolfdog (@loki) chia sẻ vào

 

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One day I will measure my life by these moments with you. #4Runner @toyotausa #sponsored #letsgoplaces

Bài viết do Loki the Wolfdog (@loki) chia sẻ vào

Subaru and Zack King

It would be a big mistake not to mention the epic collaboration of Subaru and American internet personality Zackking. Zack King never fails to grab your attention with his videos digitally edited to look as if he is doing magic. Realizing his ability to pull off creative influencer campaigns, Subaru decided to partner with King to give their marketing a push. 

In the post promoting Subaru, Zackking did a magic trick in which he created an illusion of a three-piece cut out of a Subaru car then magically replaced it with a real one. The video was stunning and enjoyable to watch as the audiences can’t help but hitting the play button several times to see how it actually happened.

 

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When your wingmen are on point to help you impress the love of your life. #DateNight #MeetAnOwner like me and other real @Subaru_USA owners on MeetAnOwner.com #ad

Bài viết do Zach King (@zachking) chia sẻ vào

 

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Sometimes looking at life from a child’s perspective is a lot more fun! #family #home #magic

Bài viết do Zach King (@zachking) chia sẻ vào

Snapchat’s #Realfriend 

In 2019, Snapchat launched its global campaign #RealFriends that is designed to leverage the power of true friendship and promote Snapchat as the best platform for communication with your friends. To do that, they partnered with popular “quote influencers” on Instagram to feature inspirational quotes about friendship on the International Friendship Day. All the quotes were placed on a solid yellow background with the Snapchat logo at the bottom. The caption was simple yet effective enough: “Brought to you by Snapchat. #RealFriends #FriendshipQuotes.

 

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Brought to you by Snapchat. #RealFriends #FriendshipQuotes

Bài viết do Poems Porn (@poemsporn_) chia sẻ vào

 

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Brought to you by Snapchat. #RealFriends #FriendshipQuotes

Bài viết do Writer’s Pocket (@writerspocket) chia sẻ vào

 

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Brought to you by Snapchat. #RealFriends #FriendshipQuotes

Bài viết do So She Slays (@sosheslays) chia sẻ vào

What is worth noticing in the campaign was that Snapchat leveraged influencer marketing by posting on the platform of their competitor, Instagram, and successfully drove social media’s attention. To strengthen the message, Snapchat also featured 12 stories of friends coming from 12 different countries in the form of short videos which you can watch on Snapchat’s Youtube channel. With this campaign, Snapchat aims to differentiate its app from Instagram stories by shifting its focus to real friendships and intimate communication instead of oversharing it on social media.  

 

Pepsico & Walgreens

Emojis aren’t just for your text message. In summer 2016, Pepsi came up with some of the most creative influencer campaigns as they produced Pepsi bottles with more than 200 emojis on it. In its attempt to boost sales at Walgreens stores, US, Pepsi launched its viral campaign #SayItWithPepsi. In the campaign, they generated online conversations around Pepsi emojis and encouraged the millennial target audience to post about it on Instagram and Twitter. They also teamed up with a number of influencers who are story-tellers and trendsetters to create inspiring content that urges young customers to buy Pepsi Emoji bottles in order to be a part of an exciting summer experience!

 

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Thank you @Pepsi for sharing world emoji day with me. Who knew that was an actual thing? #PepsiMoji

Bài viết do Neil Patrick Harris (@nph) chia sẻ vào


The result? Pepsi’s campaign ended up with over 46M impressions, more than 50k engagements with the content and the overall mentions of Pepsi Emoji increased by 677% during the campaign including other impressive results. The campaign’s success is a great mix of user-generated content, influencer marketing and content syndication

YesStyle influencer program

Recently, YesStyle, the global retailer of Asian beauty and fashion products, has generated a buzz on social media with its genius influencer program. By becoming a YesStyle influencer, you will have a chance to receive attractive benefits such as earning commission and receiving shopping discounts. To boost awareness for the program, this brand also created @yesstyleinfluencers where they regularly update the latest campaigns and promotions for their influencers. 

According to our Instagram influencer analytics, since YesStyle announced its influencer program (end of Jan 2020), there were more than 4000 organic IG posts created by customers all over the world, together with a huge number of Youtube unboxing videos and giveaways. In October 2020, the brand launched several influencer campaigns such as the “Free Products To Review” and “Halloween Giveaways”. This resulted in their advent calendar and influencer search terms growing by more than 5000%! 

It’s also worth mentioning their rewarding conditions. When the followers shop through the reward link, influencers will earn a higher commission rate compared to using the influencer’s codes. This small but important detail is a great contributor to drive traffic to the website and improve SEO performance! 

YesStyle influencer program is a great combination of influencer marketing and user-generated content. By giving influencers good incentives to feature the products, the brand was able to generate a huge number of organic content and tap into the influencer’s follower communities at the same time.

Bonus: Puma and Péle

In the World Cup Mexico 1970, before the quarter-final match between Brazil and Peru kicked off, Pelé walked out straight into the middle of the field and asked the referee for time so he could tie his shoes. The cameras pulled focus on Pele and millions of people around the globe realized that Pelé, the greatest athlete at that time, was wearing Puma boots!

It is rumored that Pelé was offered $25.000 to feature Puma in the match, although there is still no evidence. Regardless of that, many people deem this action as one of the first and most creative influencer campaigns ever!

 

 

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6 Ways to Collaborate with Beauty and Fashion Influencers

October 12, 2020 Posted by Influencer Marketing 0 thoughts on “6 Ways to Collaborate with Beauty and Fashion Influencers”

People often showcase their best side on social media, and Instagram is one of the channels which promotes the sharing of beautiful photos. Of which, beauty and fashion influencers play a leading role, making Instagram their personal fashion runway and beauty parade. 

Influencers are now increasingly relevant when it comes to beauty marketing. Consumers turn to how-to tutorials on YouTube where they can watch influencers apply products and find inspiration, while on Instagram, influencers constantly “wow” followers with pretty packages and videos. By clicking on the product tagged on posts, consumers can also be directed to purchase the product from an influencers’ #ootd (Outfit of the Day), generating immediate revenue.   

Interested to leverage on influencer marketing to drive better engagement? Read on to find out 6 ways your brand can collaborate with beauty and fashion influencers! 

1. Showcase the Difference 

Last month, Loreal Paris launched a breakthrough campaign, #DontStopMeNow, with popular beauty influencers in India on Instagram, including @lifestylewithpriya, @sejalkumar1195, @shauryasanadhya, @malvikasitlaniofficial, @sonakshisinghrawat, and @mehakghaiii. The photos use a “Before-After” comparison of using Loreal Paris’ foundation to showcase the difference made by the product. The difference between the “Before” and “After” photos was a clear contrast and @malvikasitlaniofficial received over 25k likes on Instagram. 

Hence, brands can consider using this classic, yet practical strategy to demonstrate the effectiveness of their products. Using a visual comparison, consumers are thus invited to undergo a transformative experience by using the product. 

2. Be Pretty (and) Bold

Besides beauty brands, photo and video editing app @picsart also collaborated with various beauty and fashion influencers to showcase its fantastic effects. The app was able to help influencers beautify their images, making them look completely out of this world!  

Well-known influencer @aakritiranaofficial created a visually bold image revealing her abdominal area to show a skeleton graphic. Many were encouraged by her message of self-love and self-care which tied in neatly with her photo. Thereafter, her comments section was flooded with positive comments, as most of her followers were amazed by the creative idea. 

Another beauty influencer, @gelangelicca also stood out from the crowd in her collaboration with @perfectdairyofficial. Her unique makeup look created using @perfectdiaryofficial’s Explore Palette served as an inspiration to many of her followers. Playing around with vibrant blue, orange and lilac shades, @gelangelicca showcased her bold sense of style. By breaking out of the ordinary, it helped to demonstrate just how versatile the eyeshadow palette can be! 

 

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💜💙🧡💚 using @perfectdiaryofficial explore palette 05 red panda (olive & orange), 04 wolf (deep blue) and fantasist palette 04 plateau (lilac).. So creamy and pigmented!! fall out nya juga minimal! pilihan warnanya cukup unik dan gak mainstream.. each palette lengkap ada glitter, shimmer dan matte nya! 💋 light shimmer water stain H11 INTERNATIONAL Giveaway 🥰 (Indonesia, Malaysia, Singapore) 1.Repost the photo on IG story and tag @perfectdiaryofficial 2.Like and comment on this photo 3.FOLLOW @gelangelicca @perfectdiaryofficial 4.Duration: one week 5.Winner: 3 followers 6. Don’t private your IG! GOODLUCK ❤️ #perfectdiary #unlimitedbeauty #perfectyourday #ExplorerPalette #velvetlipstick #giveaway #beauty

Bài viết do Angelicca Marthin (@gelangelicca) chia sẻ vào

Learning from these two examples, it is important for brands to think out of the box and come up with visually exciting posts when working with beauty and fashion influencers. Engaging key opinion leaders to come up with fashionable makeup looks is also a great way to capture the audience’s attention and encourage them to get creative with makeup. 

3. Work with Male Influencers 

Nowadays, male beauty influencers and creators are becoming more prominent, making up 41% of influencers in ASEAN. With male influencers on the rise, brands are taking this opportunity to scale new markets and bring something different to the crowded beauty space. 

And if you’re already on the lookout for male influencers to collaborate with, check out these two millennial influencers in Singapore! @kevintristan and @titusslow are among the trending male beauty and fashion influencers in Southeast Asia. According to Affable’s Influencer Discovery tool, their followers are mainly made up of Gen Z and millennials.

 

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partyyyy ✨🌹⚡️⁣ ⁣ which pics is your favs? 💥 ⁣ ⁣ can you believe this was taken at the void deck?⁣ ⁣ I love the last pic cause @anaxalbums shadow is saying hello ⛅️⁣ ⁣ red stuff series (2/4)⁣ 📸 by @anaxalbums ⁣ 👠 by @liang.shirui ⁣ ⁣ I’m having huge post show depression, NDP 2020 was really awesome. So lucky and blessed to have met all the talented and cool people! 🇸🇬 made me really proud to be a citizen of Singapore. Have to get used to being alone most of the time again, 2 months of rehearsals with the amazing bunch, miss them a lot. 🌹⁣ •⁣ •⁣ •⁣ •⁣ •⁣ #photoshoot #photography #red #white #singapore #sg #singapore🇸🇬 #fashion #fashionphotography #style #stylish #lighting #voiddeck #fun #funtimes #modeling #glitter #shiny #kebintristan #malemodel #maledancer #asianmodel #asian #asianboy #brownskin #brownbeauty

Bài viết do ⚡️ 𝓴 𝓮 𝓿 𝓲 𝓷 ⚡️ (@kevintristan) chia sẻ vào

Both in their early 20s, they connect well with Gen Z and millennial consumers through a modern aesthetic and relatable content. While @kevintristan engages his audience through artistic photos, @titusslow fills his feed with a series of handsome photos and a touch of self-deprecating humor in his captions. 

Curious to find out more about the world of male beauty influencers? We keep you up to date with why and how brands should collaborate with male beauty influencers in our other blog post.  

 

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Part-time gardener 🧑🏻‍🌾🌷

Bài viết do Titus 凯德 (@titusslow) chia sẻ vào

4. Sell Stories, Not Products 

With pretty outfits and a glamorous photo, you are definitely halfway there to a successful influencer marketing campaign. However, brands have to keep in mind that consumers are looking for more than just a nice product shot. 

To put the cherry on top of any influencer marketing campaign, brands can encourage influencers to create a story around the product. This can be as easy as thinking of a use case for the product, or tips on how to use the product. 

Collaborating with @labelritukumar, Indian influencer @santoshishetty rewarded her followers with a graceful and elegant pose in her dress. But beyond just that, she helped her audience imagine where they could go with this beautiful dress – from a cocktail party to a beach vacay! She even gave suggestions on how to layer up the dress as an outfit idea, which was well-received with her post reaching over 20k likes. 

Another example is Singaporean micro-influencer @justinng156’s collaboration with @gastonluga. As an avid photographer, it is no wonder he captured the photo in a unique angle by being in the flatlay himself! Besides the eye-catching photo, @justinng156 further mentioned how he’s looking forward to bringing the backpack to the gym. By selling stories and not products, learn how your brand can create influencer marketing campaigns that appeal to consumers’ needs and emotions.

5. Motivate and Empower your Audience 

Brands are realizing that outer beauty is not enough. Beauty should come from the inside too and influencers that showcase inner beauty are now winning the hearts of their audience. 

Whisper India launched a wildly successful influencer campaign with popular beauty influencers in India sharing their motivational story of female empowerment. Beauty influencer @riturathee’s post alone generated over 144k likes as followers were proud of her for sharing her story and spreading positivity. Followers were also tasked to put on a green cape and share their #SuperSheroes story to encourage user-generated content. 

 

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I was born in a Haryanvi Jaat family where limits were set for a girl at every step. ‘Don’t do this, don’t do that, don’t wear this, don’t talk to guys, bigar jaogi’ and so on. Relatives thought I should get married before I got ‘too educated’. But my mind was immersed in my books and hobbies–I was so passionate about Maths, Science and riding bikes! My proudest moment was when I was the only one out of all my office pilot colleagues to clear an airline job during a period of recession! I just followed the voice in my head. Very soon, I became a Captain. And then I met my ‘dream boy’, Mr. Taneja! But he was Punjabi, and getting married to a Punjabi guy wasn’t easy in a Haryanavi family. But I carved my ways and managed to convince my father. Again, as always, God helped me get through it! Today I am a Captain, a vlogger, a rider, a manager of 3 YouTube channels and a proud mother of my 2 year old munchkin @rasbhari.taneja 👶🏻 All I have to say to every girl out there is just follow that voice in your head. Your dreams are bound to come true! This is what makes us all #SuperSheroes 🦸🏻‍♀️ I am sure you also have a #SuperSheroes story just like me! So put on a green cape, share your story with #SuperSheroes and @whisperindia will feature 1 story every Sunday 💚 @gambhirpallavi @gunjanhasija @nisha_rathee20 #GirlGang #WhisperPartner #GirlPower

Bài viết do Ritu Rathee Taneja (@riturathee) chia sẻ vào

Leading luxury beauty brand, Lancome, became the most active brand in Singapore for August 2020 by launching an influencer marketing campaign,  #LiveYourStrength. The brand partnered with 100 inspiring female influencers, including micro-influencers @lianmeiting and @constancelaujm, to share their personal stories of finding their inner strength. The campaign aims to inspire and encourage women to discover their strength from within and live up to it to conquer all challenges in life.

Learning from Lancome’s success, beauty brands can similarly step up to spread inspirational messages and forge a stronger connection with followers! 

 

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Last month in Singapore, leading luxury beauty brand @lancomeofficial was the most active brand on social media. To spread the word for its very first Lancôme Advanced Génifique #LiveYourStrength Virtual Flagship in Singapore, the brand partnered with 100 inspiring women who share their personal stories of finding their inner strength and living with it. The campaign aims to inspire and encourage women to discover their strength from within and live up to it to conquer all challenges in life. 👍👍 We would like to highlight @lianmeiting and @constancelaujm to be among the many #microinfluencers to have the most engaging posts featuring #Lancome . . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #AdvancedGenifique #skincare #beauty #beautyinfluencer

Bài viết do Affable (@affable.ai) chia sẻ vào

6. Promoting a Healthy Lifestyle

Lastly, you don’t have to be a beauty or fashion brand to collaborate with beauty or fashion influencers. Staying pretty requires a healthy glow as well. Health food brands can partner with beauty and fashion influencers to decode what keeps them at the top of their game – A healthy lifestyle. An example is @kinohimitsusg recent collaboration with @xinlinnn to promote beauty supplements. The secret behind her beauty? @kinohimitsusg’s Detox enzyme which helps her to reduce bloating! 

 

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Been taking these few months at home to rest up and “reset” my body with not just exercise, but I’ve also been diligently consuming my beauty supplements for my skin and body! I get bloated very easily (well… I’m lactose intolerant but I love my coffee white 😆) so a good detox on top of regular exercising is important since I don’t eat vegetables! Tried the @kinohimitsusg D’Tox Plum Juice and Detox Enzyme to help flush out the toxins from my body and it has really helped to reduce bloating for me after a week of consumption. Both products are packed with lots of fruity goodness (up to 75 types of fruits and vegetables) to give my colon a deep cleanse without any stomachache at all, very gentle on my stomach! From now till 31 August, enjoy 50% off @kinohimitsusg Detox Enzyme and D’Tox plum juice bundle – get it at just $49.90 on Kinohimitsu’s official in-store! Products are also available on Qoo10, Lazada, Shopee, Taobao, Guardian and Watsons! #sp

Bài viết do XinLin Khaw (@xinlinnn) chia sẻ vào

@thevintagevision is another beauty influencer in Singapore, who collaborated with @shakefarm to promote their healthy food and drinks. And it is no mystery where she got her amazing figure from!

BONUS: Creative Campaigns 

Lastly, who says you have to put the product in the picture? Partnering with Magnum, beauty influencer @munahbagharib posted a photo of herself in a dress that resembles the new Magnum Ruby ice cream. She also challenged followers to create their #MagnumRubyLook and turn their home into a high profile fashion runway with #RubyCarpet, generating high engagement rates. 

 

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Celebrating simple pleasures, the best way I know how, in shining shimmery Ruby splendour! Working my #RubyCarpet look from home. With a little bit of imagination and the new Magnum Ruby, you can turn your home into your own high profile fashion runway! 💖 Join me and create your own Pleasure Seeker Ruby inspired look, to get Magnum Rewards! You can head to Magnum’s FB account to check out the 4 different categories of a #MagnumRubyLook you can create – #DateNight, #StrangerThanFiction, #TheMultitasker or mine, #RubyCarpet! Then make sure to follow these steps, 1. Post your look on Instagram and make sure your profile is on public 2. Use #MagnumRubyLook 3. Your look has to include one element of pink or ruby toned clothing 4. Make sure to clearly tell us which category you are entering your look into 5. Tag 4 friends to pass on the challenge! Competition ends 6th July! Good luck Pleasure Seekers! #sp . 📸 @yanuhhh Dress @rentadella

Bài viết do Munah Bagharib (@munahbagharib) chia sẻ vào

Feeling inspired by these examples? There are still many ways brands can leverage on their campaigns by collaborating with beauty and fashion influencers. Reach out to us for more information or request a demo to find out how to run a successful influencer campaign! 

 

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Influencer Marketing Trends in India, Q3 2020

October 10, 2020 Posted by Influencer Marketing 0 thoughts on “Influencer Marketing Trends in India, Q3 2020”

The most engaging influencers

 

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Next stop: India! Beauty and fashion influencer @thepunjabichick was the most engaging influencer on social media in India in the last 3 months. The secret for such a high engagement rate lies in her beautiful, aesthetics pictures featuring lifestyle, beauty and fashion content. She has a considerable engagement rate (7%) with her audience mainly based in India. If your brand is seeking to partner with engaging beauty and fashion influencers in India, this girl should definitely be on your list! <3 @Bikewithgirl is another Indian influencer who attained a high engagement rate on social media. While @thepunjabichick wins over her audience with her charming beauty, @bikewithgirl impresses Instagrammers with a bold look when riding motorcycles. As a macro-influencer with more than 260k followers, she has an impressive engagement rate of 7.17% and a long record of partnering with big-name brands such as Triumph Motorcycle India, Oppo India, Olay India. -> For the full report of influencer marketing trends in India, click the LINK IN BIO . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #socialmediainfluencer #instagraminfluencer #microinfluencers #lifestyle #instagramanalytics

Bài viết do Affable (@affable.ai) chia sẻ vào

Beauty and fashion influencer @thepunjabichick was the most engaging influencer on social media in the last 3 months. The secret for such a high engagement rate lies in her beautiful, aesthetics pictures featuring lifestyle, beauty and fashion content. According to our Affable.ai’s Instagram influencer analytics, @thepunjabichick has a considerable engagement rate (7%) with her audience mainly based in India. If your brand is seeking to partner with engaging beauty and fashion influencers in India, this girl should definitely be on your list.  

@bikewithgirl is another female influencer who attained a high engagement rate on social media last September. While @thepunjabichick wins over her audience with her charming beauty, @bikewithgirl impresses Instagrammers with a bold look when riding motorcycles. As a macro-influencer with more than 260k followers, she has an impressive engagement rate of 7.17% and a long record of partnering with big-name brands such as Triumph Motorcycle India, Oppo India, BMW India, Olay India, and Dove.

 

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We’ve crossed 25k+ views on the @indiatriumph Tiger 900 GT video in 4days, on YT😍😍! See Link In Bio 📺 What was your fav part of the video? Tell me down here ⬇️ . . Massive props to @vikasbalram for putting together such a beautiful film and @sheldon.martis for making sure we never ran outta anything, even biskies for the doggos 🐶 #Tiger900Gt #Tiger900 #TriumphTiger900 #tiger900rallypro #revbomb #TigerXRX #bigbikes #xcx #triumph #tiger1200 #triumphtiger #tiger1200XCx #adventuretime #advtourer #offroad #ChicksOnBikes #bikergirl #WomenOnmotorcycles #bigbikes#rally #adventure #bike #bikewithgirl #bikerchick #motorhead #bike #motorcycle #bikes #biker #travel #bikelife #wanderlust

Bài viết do Priyanka Kochhar (@bikewithgirl) chia sẻ vào

The most active brand on social media

With more than 140 sponsored influencers posts, Loreal Paris was the most active brand on social media in Q3 2020 in India. The beauty giant partnered with a huge number of Indian influencers to spread the word for a wide range of products such as Infallible Foundation, EX Oil Serum and Crystal Microessence. In their #DontStopMeNow campaign, Loreal Paris leveraged a classic yet effective strategy to demonstrate the effectiveness of their products. The photos use a “Before-After” comparison, showcasing a big difference before and after using Loreal Paris’ foundation. 

Hop over to our previous blog find out 6 ways your brand can collaborate with beauty and fashion influencers! 

Samsung India was also among the most active brands on social media with more than 120 sponsored posts. Last July, Samsung India released Samsung Galaxy M31s – a new add on to the Galaxy M31 series. The highlight of this all-new model is the Single Take feature which allows users to get up to 10 photos and videos with just 1 take! To make a shoutout for this feature, the brand partnered with influencers in different tiers to create the #MonsterShot campaign, sharing their favorite “monster” output!

The most trending hashtags

In terms of hashtags, #Vocalforlocal and #Vocalforlocalindia were the 2 most trending hashtags in India in Q3 2020. So what do these hashtags stand for? 

In his delivery of the seventh consecutive Independence Day speech, Prime Minister Narendra Modi emphasized the need to use and promote local products. “The mindset of free India should be ‘vocal for local’. We should appreciate our local products, if we don’t do this then our products will not get the opportunity to do better and will not get encouraged”, he stated. Hence, in support, Indian influencers have started adopting the hashtag #Vocalforlocal and #Vocalforlocalindia to show their appreciation for local brands.

 

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Get freedom from cables dangling on your face with these super cool harmonics twins mini Bluetooth earbuds from @portronics.india •Best HD TWS Stereo Music •Latest Bluetooth 5.0 •Active-Smart Case •Distortion Free Sound •Pocket-Friendly Size •One step pairing •Voice assistant •Music time- Around 3 hrs •Charging time- Around 1.5 hrs •Case battery- 320mAh • Dimensions- 52*35*26.4 mm . . . . . . #thegauravsharmaa #gauravsharma #influencer #fashioninfluencer #indianfashioninfluencer #blogger #fashionblogger #stylewithgaurav #model #malemodel #fashionmodel #earbuds #feelthebeat #portronics #portronicsindia #quarantinediaries #vocalforlocal #stayhomesavelives #musiclover #techworld #wirelessearbuds #coolgadgets

Bài viết do G A U R A V S H A R M A (@thegauravsharmaa) chia sẻ vào

 

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Influencer Marketing Trends in the Philippines, Sep 2020

October 6, 2020 Posted by Influencer Marketing 0 thoughts on “Influencer Marketing Trends in the Philippines, Sep 2020”

The Most Engaging Influencers 

 

 

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Last September, @joshuapatagnan was the influencer that received the highest engagement on social media. As a travel influencer, Joshua’s Instagram feed is mainly filled with gorgeous photos about his #travel journey and stunning landscape. Despite having lesser travel photos due to Covid-19, Joshua’s post promoting @shopee_ph 9.9 Super Sale helped him earn the highest engagement rate on social media in the Philippines last month! 👏👏 Beauty and #fashion influencer @babygirl.ziee was another well-performing influencer in the Philippines. Her youth and elegance make her a suitable partner for many #beauty brands including @pondsph. She is an engaging influencer with a diverse follower-base from the Philippines, Thailand, Japan and South Korea. -> For the full report on influencer marketing trends in the Philippines, click the LINK IN BIO. . . . #affable #influencers #kol #marketingtrend #marketingplatform #influencermarketingplatform #trendanalytics #influencermarketing #socialmediainfluencer #instagraminfluencer #microinfluencers #lifestyle #instagramanalytics

Bài viết do Affable (@affable.ai) chia sẻ vào


Last September, @joshuapatagnan was the influencer that received the highest engagement on social media. As a travel influencer, Joshua’s Instagram feed is mainly filled with gorgeous photos about his travel journey and stunning landscape, giving good vibes of an adventure-filled life. 

Despite having lesser travel photos due to Covid-19, Joshua’s post promoting @shopee_ph 9.9 Super Sale helped him earn the highest engagement rate on social media in the Philippines last month. According to our Instagram influencer analytics, Joshua has a considerable engagement rate of up to 3.94% with a follower-based mainly concentrated in the Philippines.

 

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Havaianas GIVEAWAY TIME! Watch my Shopee Livestream mamayang 6pm and win the following giveaways: 1. 5 Winners of Havaianas Kits – 1 Havaianas Shirt, 1 Bladeless Fan 2. 20% Off Vouchers, 50pcs 3. 6 Winners of P500 Vouchers Don’t miss out on exciting deals and discounts. Shop ’til you drop on @shopee_ph 9.9 Super Sale❗️What are you waiting for? Grab yours and check them out! @havaianasphilippines —————————————————— For my Monthly end Giveaways: I’m giving away One Pair of Havaianas Flip-flops on September 29, 2020. Simply follow the mechanics below: 1. Follow me & @havaianasphilippines on IG and Shopee 2. Like this main post and tag one friend. 3. Multiple entries are allowed by tagging one friend per comment. 4. Entries end on September 26, 2020. The lucky WINNER will be announce on September 29, 2020 via Shopee Livestream, 6PM. @joshuapatagnan

Bài viết do Joshua Patagnan (@joshuapatagnan) chia sẻ vào

Beauty and fashion influencer @babygirl.ziee was another well-performing influencer in the Philippines. @babygirl.ziee usually features beauty and fashion brands in her posts, and her youth and elegance makes her a suitable choice for many beauty brands such as Pond’s Philippines, TheFaceShop Philippines, Colourette Cosmetics. She has a pretty good engagement rate of 3.4% and a diverse follower-base from the Philippines, Thailand, Japan and South Korea.  

The Most Active Brands on Social Media

Last month in the Philippines, @VitaKeratin climbed to the top of the chart as the most active brand on social media. The brand partnered with a huge number of Filippino influencers to create campaign #UnlockYourAwra which aims to promote its hair salon treatment. In particular, beauty and fashion influencers @cheskaafausto and @aguilartin are among the micro-influencers who had the most engaging posts featuring VitaKeratin. 

Following VitaKeratin is @photobookph, a brand that offers stunning photo books & customized gifts. This brand partnered with many micro-influencers to feature their items, sharing the promotion of up to 90% off Photobook. Having influencers create their own photo books and showcasing it on social media is a good strategy to capture the audience’s attention and trigger their purchase decision.

The Most Trending Hashtags

In terms of hashtags, #UnlockYourAwra was the most trending hashtag on social media in September, followed by #pbphnhd2020, a hashtag used in the campaign by Photo Books Philippines.

#shopback99kchallenge and #shopbackph were 3rd and 4th trending hashtags used respectively by ShopBack – a cashback giant in the Philippines. Last month, this brand partnered with a lot of Filippino influencers to spread the word for their ShopBack 99k Challenge along with many giveaways for customers on 9.9 Shopping Day.

 

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Win Php 99,999 this 9.9 with ShopBack in 4 EASY steps 💥 1. Download and sign up on ShopBack (Link in my bio to download the app) 2. Post a screenshot of your ShopBack account and explain what ShopBack is in your own words in the caption OR Make a creative video explaining how to use ShopBack in 60 seconds or Less! (Make sure to feature the ShopBack app in the video) 3. Post it on your IG, FB or TIKTOK with the hashtag #ShopBack99KChallenge 4. Tag 3 of your friends & follow @ShopBackPh on IG The most creative video will be announced on ShopBack’s IG/FB & Twitter pages and will be awarded Php 99,999 this 9.9! 🤑 Along with many more giveaways for you this 9.9 Shopping Day! Pro-tip: Make it funny, show the app & your account and if you have cashback then you are already a rockstar. And yessss you can send in more than 1 entry! 😜 Link: app.shopback.com/99challengeph

Bài viết do LYKA! (@lykavillegas) chia sẻ vào

 

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Win Php 99,999 this 9.9 with ShopBack in 4 Easy steps 💥 1. Download and signup on ShopBack (Link in my bio to download the app) 2. Post a picture of your ShopBack account or Make a video explaining how to use ShopBack in 1 MINUTE or Less in your own words! (Make sure to feature the ShopBack app on the video) 3. Post it on your IG, FB or TIKTOK with #ShopBack99KChallenge 4. Tag 3 of your friends & follow @ShopBackPh on IG The most creative video will be announced on ShopBack IG/Twitter & FB pages and will be awarded Php 99,999 this 9.9 🤑Along with many more giveaways for you this 9.9 Shopping Day! Protip : Make it funny, show the app & your account and if you have cashback then you are already a rockstar And yessss you can send in more than 1 entry 😜

Bài viết do Angelica Jane Yap (@angelicajaneyap) chia sẻ vào

 

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4 LESSONS LEARNT FROM INFLUENCER MARKETING FAILURES

September 1, 2020 Posted by Influencer Marketing 0 thoughts on “4 LESSONS LEARNT FROM INFLUENCER MARKETING FAILURES”

Nowadays, influencer marketing has become one of the core strategies of digital marketing. Collaborating with the right influencers allows brands to reach out to their target audiences, increase brand awareness and drive purchasing decisions. However, not all influencer campaigns are rainbows and sunshine. Some of them involved errors and controversy, ended up causing more damage than good

In this article, we’re going to analyze some of the influencer marketing failures and unpack the lessons so brands can avoid making such mistakes in their future marketing campaigns.

Pepsi & Kendall Jenner

In April 2017, the global drink company Pepsi released an ad starring famous model Kendall Jenner. In the 2:48 ad, Jenner was being photographed when she happened to notice a protest march happening on the street. After a few eye contacts with the protestors, she decides to join the protest, before walking up to a police officer and offering him a cold Pepsi. When the officer drinks it, the crowd goes wild and the ad ends with everyone applauding, cheering and hugging each other.

The ad went viral after less than 24 hours, but not in an expected way. Receiving massive backlash from audiences, the beverage giant was claimed to be mocking a serious political issue by solving it with a can of soda! Besides, the ad seemed to show the exact opposite of what could happen if someone tries to approach a policeman in the protest! 

 

Among those who criticized Pepsi was Bernice King, the daughter of Martin Luther King Jr. She wrote a sarcastic tweet in response to the ad: “If only Daddy would have known about the power of #Pepsi.” The tweet had 144k retweets and over 260k likes! Facing a lot of pressure, Pepsi decided to remove the ad and wrote a tweet to apologize publicly.


Takeaway: Targeting social or political issues in an advertisement is a risky strategy that could result in backlash and boycott if it isn’t done right. While it’s important for brands to stand up for a cause and deliver an ad that inspires, brands should be conscious of possible reactions from the audience and carefully consider whether the risk is worth taking.

BooTea and Adidas

The following examples of influencer marketing campaigns showcase how influencers should not endorse a product online!   

BooTea, a popular health and detox brand, made an epic mistake when they partnered with famous influencer Scott Disick. When promoting BooTea Shakes to his 23M followers, Scott Disick made a direct “copy and paste” of the instructions given by the marketing team by accident. Here’s what he posted as his caption: 

“Here you go, at 4pm est, write the below. Caption: Keep up with the summer workout routine with my morning @booteuk protein shake!”

Upon noticing the mistake, he quickly deleted the post but not before others have seen it, captured it in the form of a screenshot and shared it all over the internet!


You might be surprised to know that Scott is not the only one who committed this type of mistake. Supermodel Naomi Campbell also copied the exact instructions given by the brand and used it as a caption for her photo promoting a new pair of @adidasoriginals

Mashable made an interesting point when they questioned if this error is truly an accident or a trick to bring more attention to the brand. Whether such mistakes are intentional or not, we might all agree that posts like this would add zero or very little positive value to the brand’s image. 

Take away: While many people blame the influencers for being too careless, brands may need to share their responsibility in these failures, too. The desire to make the most out of influencers can result in influencers promoting products in an inauthentic or unnatural way. That’s why it is essential for brands to form a good relationship with influencers and make them love their products before advertising. In the end, the audiences will only trust your brands if they see the influencers truly enjoy your products and not just promoting it for the sake of monetary benefits.

Adidas and Volvo

In 2017, Kendal Jenner landed herself in trouble again with another controversial ad. She was chosen to be the ambassador for Adidas Originals and was featured in Adidas’s campaign Originals. The ad was beautiful and stunning, yet all people talked about was the mismatch between Adidas and Kendall Jenner. Many people felt that the sportswear giant failed to deliver their message as they worked with a supermodel when they should have cast a real athlete whose story is inspiring and relevant to the brand’s message.  

 

Another example of collaborating with the wrong influencer is the campaign between Volvo and fashion blogger Chriselle Lim. Chriselle is known for producing authentic content and aesthetic pictures featuring her lifestyle, beauty and fashion. This explained why in the post promoting Volvo, Chriselle received mixed reactions from her audience as the product was not a good match to her niche. Comments reflected that her photo looks “fake” and is not aligned with her usual style at all.  

 

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Now that Allen and I are parents we are making more of an effort to live a clean & eco friendly life. And it all starts with the little things such as the products we use everyday. Although we want people to continue #drivingdirty to help save water in California, I’m happy that @VolvoCarsUS is introducing an eco-friendly car wash solution called Consciously Clean. I’m that girl who rarely washes her car (anyone else like me? 🙋🏻), but when I do I cringe by all the toxins that are used and all the water that is wasted. It’s the little things that we do that makes the biggest difference. 🌎 Edited: After seeing all the comments I wanted to clarify… I’m not saying that I’m perfect and live a complete 100% eco friendly life, but since I’ve become a mom I have become more aware of the toxins that we use everyday. I’m only human and striving to become better everyday, and that is the message I wanted to send to you guys. By all means I did not mean that I was perfect..I still have a long ways to go. Thank you for your support and for understanding

Bài viết do Chriselle Lim 🌟 (@chrisellelim) chia sẻ vào

Takeaway: These influencer marketing failures show us that by partnering with the wrong influencers, brands are more likely to confuse their potential customers and invite unnecessary criticism to their campaigns. High follower count is not the ultimate factor for brands to select the right influencers. There are many other factors worth considering such as their suspicious followers, influencer brand’s affinity, audience demographics and so on. Hop over to our blog to discover 4 things that you should look at to pin down the most suitable influencer. 

Huawei Fake Selfie

To prepare for the launch of the newest Nova 3 phone, Huawei partnered with Egypt actress and Influencer Sarah Elshamy in their 30-second ad. The video shows a couple having a great time and using Huawei to capture their beautiful moments. There was no controversy around the ad, not until Elshamy released behind-the-scenes photos, revealing that the selfies taken by Huawei were actually taken by a professional DSLR camera! 

This is actually not the first time Huawei has been caught using DSLR photos as samples of smartphone shots. In 2018, the smartphone brand posted a beautiful picture, showing what could be done with the Leica-engineered dual-cam P9 smartphone, yet the picture was then caught to be taken with a Canon 5D Mark III and a $2,100 lens. 

Source: internet

 

Take Away: It is understandable for Huawei to use professional equipment to give the best shot, yet it would be nicer if the brand was more honest and advertised products based on what they really can deliver. Making misleading advertisements can badly hurt a brand’s reputation and end up damaging the customer’s trust in that brand. At a time when audiences are seeking more authentic content, transparency and authenticity are the keys to pull off an influencer campaign that resonates with the audiences

Bonus: Huawei & Gal Gadot

Now, this is not an example of influencer marketing failures, but it is still an interesting case worth your attention. In 2018, Gadot became Huawei’s US brand ambassador for the Huawei Mate 10 Pro and was featured in their video ad. Later on, she has been caught tweeting about Huawei by using… Twitter for iPhone. This little funny detail was called out by YouTube tech influencer @Marques Brownlee, attracting up to 57k likes and 14.3k retweets and comments in his discovery!

The tweet was soon deleted then replaced with a new one. Explaining the mistake, Gadot told CNET through her publicist that she had a member of her team post the video, and that person used his/her personal device to upload it without noticing the device used would be visible to others. This accident showed that a lot of things can go wrong in an influencer campaign, and the only thing that brands could do is to plan carefully and predict any faults that can possibly happen.

 

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4 Viral Marketing Strategies to Attract Millenials and Gen Z

August 22, 2020 Posted by Influencer Marketing 0 thoughts on “4 Viral Marketing Strategies to Attract Millenials and Gen Z”

What are Millenials and Gen Zs looking out for? 

Viral marketing reaches wide audiences at a low cost and generates active discussion about the brand. Social media is the ideal platform for viral marketing campaigns as it facilitates the sharing of popular content. With the right influencer and a touch of creativity, brands can easily trend on social media and capture the attention of consumers. 

Yet, creating a viral marketing campaign is not that easy. Most viral marketing campaigns are accidental rather than intentional and brands have to be on a constant search to find out what resonates with their audience. With Millenials and Gen Zs forming the largest audience on social media, it is especially important to know what appeals to them.  

Struggling to find the recipe for viral content? Here are some tips on how to create viral content to attract Millenials and Gen Z consumers on social media! 

1. Start a Hashtag Challenge 

Contest and giveaways are one of the most common tactics brands use to increase awareness on Instagram. Hashtag challenges have a tendency to go viral with well-known challenges like the ALS #IceBucketChallenge, Pepsi’s #pepsicanbalance and Guess’s #InMyDenim. Not only can hashtag challenges give your brand a boost quickly, they often leave a lasting impression on consumers too! 

One of the most successful hashtag challenges in 2019 is the #RibenaLightChallenge. Playing a pun on the product’s name, @ribenasg collaborated with Singaporean influencers including @debbwie, @naomineo_, @jazephua, @syarif.ig and @speishi. The goal of the challenge? To take a picture of anything and make it seem like it’s floating. With over 90k total engagement from its campaign, Ribena successfully grabbed consumers’ attention and was able to differentiate its new product from the original.    

 

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Here’s my attempt at the #RibenaLightChallenge, what do you guys think? 😛 Ribena has been my favourite childhood drink since young and the all new Ribena LIGHT now is equally enjoyable, if not even more yummy!! It’s HALF the sugar content but STILL THE SAME GOODNESS! 😍 Now is the chance for you guys to win $200 worth of Grab vouchers! 😛 To participate in the #RibenaLightChallenge, 1. Simply take a picture of anything and make it seem like it is floating. Be as creative as possible! 2. Tag @ribenasg and hashtag #RibenaLightChallenge (remember to set your account to public!) 3. The 5 most creative entries will win $200 worth of Grab vouchers each 💵 Good luck! ✨ #sp

Bài viết do DEBBIE.S (@debbwie) chia sẻ vào


With more and more popular hashtag challenges on Tiktok and Instagram, brands should consider using this wildly successful tactic. And as always, tapping on popular influencers can help you get started by engaging their followers so as to generate awareness of your hashtag challenge. 

2. Get Your Creative Juices Flowing

If you pay close attention, it is hard to miss out this trait among all the viral marketing campaigns on social media —  Creativity. For any campaign to go viral, it is important for your content to stand out from the rest. 

New digital mobile service provider, @gigaexperience, recently launched a #DitchYourGlitch campaign in June with @melissackoh, @sethluicious, @heylookitsdionne, @roxannejy and @xiaxue among many others. Followers saw a “glitchy” and unloadable post on these influencers accounts which led to a ton of confused comments about what was really going on. 

The big question mark left in the air successfully drew a great amount of attention to the #DitchYourGlitch campaign, making it viral instantaneously. Shortly after, influencers revealed @gigaexperience which aims to get rid of glitchy posts by offering the fastest network connection.

 

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Thank you guys for expressing concern on my “glitchy”, unloadable post yesterday. Slow connections can be so frustrating, and I know some of you even tried to restart your wifi! It was a prelude to today’s exciting news: giga has launched their newest, best plan, 40GB at $20 (no contract, price reverts to $30 for 40GB after 12 months), powered by Singapore’s fastest network. With no hidden fees, it’s time to #ditchyourglitch and enjoy the fastest network connection. giga is also the only telco to offer FREE rollover data across all plans, so there will be no wastage of unused data! Join me in the #gigaexperience family and enjoy more data for less! #sp

Bài viết do Melissa Celestine Koh (@melissackoh) chia sẻ vào

But, creating thought-provoking content is not the only way to launch a viral marketing campaign. @pizzahut_sg collaborated with @sgagsg, to come up with a sweet and funny pun for its heart-shaped pizzas on Valentine’s Day. 

Want a “Pizza my Heart”? With an innovative product and a catchy phrase, the post got over 18k likes as consumers reacted to the cheesy pizza puns. Similarly, brands can consider adding humour to their campaigns and throw in a pun or two.

  • Tip: Content that goes viral often triggers an emotional response in people. By appealing to consumers’ emotions, especially the positive ones like laughter and amusement, creating viral content for millennials and Gen Zs is no longer a difficult challenge! 

3. Video Content is The King of Content Marketing

The rise of Tiktok is one of the top content marketing trends to watch out in 2020. According to Adweek, TikTok generated “the most downloads for any app ever in a quarter” in Q1 2020. 

Video content is expected to be the future of influencer marketing, especially as short-form videos continue to gain traction on social media. 

Highly unique and creative content on Tiktok encourages users to be themselves which resonates with millennials and Gen Z’s search for authentic and relatable influencers. Dettol’s TikTok challenge even comes with a unique song that users can dance to. According to AdAge, the wildly successful #handwashchallenge got an impressive 9 billion views in just 4 days!   

@dannyahboyHaha! I’m joining this challenge too ! During this time, remember to wash your hands and love yourself ~Do the #Han#dwashChallenge with me!#ad#

♬ Hand Washing Song – Viruss


To ride on the wave of user-generated content, Instagram recently released Instagram Reels. A new kid on the block, it is targeted to recreate Tiktok’s viral video trend. The new short-form video editing and sharing feature on Instagram allows users to create 15-second entertaining videos. 

  • Tip: With Tiktok banned in India and Tiktok ban in the US, more consumers will be turning to IG Reels in the coming months. Hence, brands should consider familiarizing themselves with IG Reels so as to launch viral video campaigns in these markets.    

 

4. Trendjacking 

Content discovery is an important process of creating effective content by knowing what your audience is interested in. In particular, a viral content marketing strategy needs content that resonates with your audience. 

So, what is trendjacking? Make a quick guess and the straightforward answer would be to hijack a trend. According to MultiView, trendjacking happens when brands and organizations notice something that is gaining a lot of attention online and then interject themselves into it. It is a strategy closely related to real-time marketing which focuses on current relevant trends. 

The #10YearChallenge is a prime example of a trend that took social media by storm in 2019. Brands had happily hopped on the bandwagon to compare how they were like 10 years before versus how they were like in 2019. For @digibankid by DBS in Indonesia, the post helped to demonstrate the technological transformation of the brand. Compared to 10 years ago, customers can now conveniently transfer money via the digibank app instead of a physical machine. The creative post also helped to increase awareness of its electronic banking solutions. 

Beyond being involved in online trends, relating to trends occurring in daily life can make a significant impact as well. With QR codes disguised as SafeEntry checkpoints, Circles.life “wanted to create a fun way to subtly get netizens to scan the code and get updated on its eSIM launch”. To spread awareness of its campaign, Circles.life also partnered with SGAG which resulted in over 30,000 likes on Instagram. 

 

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Classic @circleslifesg, putting QR code for your newest eSIM that resembles SafeEntry – this kind of thing, confirm must be you guys!

Bài viết do SGAG (@sgagsg) chia sẻ vào

Overall, the trick to create a viral marketing campaign is to produce relatable content that audiences will share with their community. And marketers have to realize that’s more than just creating great content. 

To encourage sharing behavior among your audience, it is important for brands to keep their ears to the ground. After all, whatever is happening around us might be the next million-dollar viral marketing idea! 

 

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Leverage Your Influencer Campaigns With Fitness Influencers

August 18, 2020 Posted by Influencer Marketing 0 thoughts on “Leverage Your Influencer Campaigns With Fitness Influencers”

In the last few months, Instagram has exploded with engaging home fitness workouts created by Instagram fitness influencers. Workout videos, especially on Instagram Live, has become an ideal way for fitness influencers to keep their audience engaged while practicing social distancing.  

As health becomes the top priority on consumers’ minds, fitness influencers have been gaining massive followings during the pandemic. Hence, now’s the golden opportunity for brands to work with fitness influencers and increase brand awareness to potential customers. 

In the previous article, we discovered the Top Trending Fitness Micro-influencers in Southeast Asia, but in what ways brands can work with them to leverage their influencer campaign, let’s find out now!

Hosting Live Workout Sessions

Last May in the Philippines, Nike launched a Community Workout series, partnering with Filippino fitness micro-influencers @tanyamariaaguila and @monicaracestheworld to stream workout sessions on Instagram Live. 

The live streaming series was a part of their #playfortheworld campaign which encourages their customers to stay healthy and active during the stay-home period. The idea was well-received on social media, and the post featuring Nike’s workout session made Tanya and Monica the influencers with the highest engagement rate in the Philippines in May 2020!  

@Bioresg is another brand that executed a brilliant influencer marketing campaign by hosting workout sessions. They partnered with fitness macro-influencer, @roxannegan_, to provide their audience with regular home workouts. In the post featuring @Bioresg, Roxanne emphasized the importance of using sunscreen Biore UV Athlizm to protect our skin against UV rays, even when she is practicing indoors. 

Leveraging Video Content 

With video content being the spotlight on social media, producing engaging videos is the key to attract Millenials and Gen Z consumers.

You may know #movemoreathome, a campaign that has gone viral recently launched by @rexonathailand. With the aim of inspiring people to get up on their feet during self-quarantine, Rexona collaborated with a number of Thai influencers, including celebrities, fitness influencers and even dancers. Influencers were made to share videos of them exercising or dancing to dynamic background music. By partnering with Tiktok influencers too, the campaign quickly became a hit and received high engagement rates, especially among younger audiences.  

But, fitness workouts are not the only way to have fun with video content. Recently, Thai fitness influencers @thisisbebe, who is a famous pilates performer, amazed her followers with a video featuring @slimmadrink. Instead of showcasing her graceful pilates moves as usual, the opening of her video was made up of energetic dance movies which were totally unexpected. This dancing part came as a surprise for her followers, rewarding her with a whopping 170k views!     

Another example of how we can be creative with video content is from student-athlete @kerstinong. In her video post promoting @underarmoursg, she challenged herself with single-leg hops over up to 7 shoeboxes. The video quickly gained popularity and became one of the most-viewed videos on her Instagram feed.

Holding A Virtual Race  

Have you heard about “virtual race”, the latest running trend in the world?

Virtual Race is a race in which participants will run alone and connect their phones to a GPS-tracking app to measure results. Joining the virtual race, runners can avoid social gatherings, which is important to keep them safe from coronavirus, but still feel as if they’re a part of the crowd! 

Last July, as the annual Pocari Sweat Run was canceled due to coronavirus, Pocari Sweat Indonesia decided to launch the first virtual race in Indonesia, namely Pocari Sweat Run Virtual 2020. The event is scheduled to take place on August 16 at 06:00 – 08:00, Jakarta Time. To spread the word,  @pocarisportid partnered with reputed fitness influencer @melanieputria. With such an innovative virtual event, the influencer campaign immediately generated great attention on social media as well as the running community in Indonesia.

Asics Global Running Day Virtual Run is another virtual race that is worth your attention. Unlike the Pocari Sweat Run, this race aims to encourage women to run more but also to raise funds for Breast Cancer Foundations in the region, and the National Cancer Society of Malaysia. Holding a race with a good cause is a great way for brands to contribute to society in times of need and showcase what your brand stands for and your values to consumers.

 

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It was Global Running Day yesterday – did you manage to get a run in? No chance to meet up with friends to run together this year because of what’s happening, but @asicssg has an Asics Global Running Day Virtual Run that you can be part of. This virtual run aims to empower women and will be raising funds for the Singapore, Thailand and Indonesia Breast Cancer Foundations, and the National Cancer Society Malaysia. The event is open from now till Sunday, 7 June, and all you need is a GPS-tracking app like Asics Runkeeper to participate. There’s 3km, 5km and 10km – it’s free but sign up by tomorrow at web.42race.com/race/asicsgrd2020. P.S. Thanks for the new running gear, Asics! #globalrunningday #asicssg #virtualrun #getfit #lovefit #fitforlife #fitness #fitnesseveryday #instafit #igfit #activelife #runforlife #runningsg #sgrunning #instarunners #IGrunners

Bài viết do Cheryl Tay (@cheryltaysg) chia sẻ vào

Sharing Inspirational Stories

Nike’s video commercial is a perfect example of how brands can connect with their customers by sharing inspirational stories. Unlike most videos nowadays which are created only for amusing purposes, Nike’s videos are rooted in personal yet inspiring stories about the athlete’s journey to attaining success.

In 2019, Nike successfully spotlighted tennis legend, Rafael Nadal, in their commercial ad named Rally. The video is a combination of different rallies where Nadal never fails to put in relentless effort to earn each of his points in different matches. And the message at the end of the video is still stuck in viewers’ minds: “Crazy dreams take crazy effort.”

 

Beginning is another 60-second commercial ad from Nike that inspires the audience by featuring professional basketball player, LeBron James’ journey to becoming one of the greatest players in NBA history. The video showcases how he had emerged from poverty in a small and humble city in Akron. At the end of it, James expresses his hope that children in the world will not have to start with a “humble beginning” like he did.  

 

Telling stories that inspire is the recipe to an engaging marketing campaign. While not every brand will be able to reach out to legendary sports players, brands can always partner with local athletes and trending fitness influencers in the community to spread the story about determination and motivate consumers to lead a healthy lifestyle! 

 

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