Posts in Influencer discovery

Mental Health Influencers: Part 2) Top Yoga Influencers To Follow

May 4, 2021 Posted by Influencer discovery, Social media marketing 0 thoughts on “Mental Health Influencers: Part 2) Top Yoga Influencers To Follow”

Together with body-positive influencers, Yoga influencers are among the most inspiring influencers to follow on the internet! With motivational stories, healthy lifestyles and a strong passion for yoga, they are able to build a close connection with their followers, thus fostering high engagement. As audiences are looking for ways to adopt self-love and happier life, partnering with Yoga influencers is a great way to draw attention to your brands!

Looking for famous Yoga influencers to deliver unforgettable influencer marketing campaigns for your brand? Here are the Top Yoga Influencers of 2021 that you’d want to reach out to! 

Yoga Influencers

Amina Taha (@aminahtaha)

Amina is a Yoga enthusiast, so yoga and the yoga lifestyle are all she shares. Her brilliant yoga skills can be seen through her charming poses and beautiful how-to video content, all taken indoors in her living room! If you’re looking to practice Yoga, she is a must-follow influencer! 

Having more than 400k followers all over the world, Amina garners for herself an amazing engagement rate of more than 3%!  

 

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Bài viết do Amina Taha (@aminahtaha) chia sẻ

Jimmy (@jimmyhwheeler)

Based in California, Jimmy Wheeler is another stunning Yoga male influencer! From a wooden house to a beautiful beach or a snowy mountain, the synergy between his poses and breathtaking landscape will certainly blow you away! Not to mention, he often showcases cute couple yoga poses with his girlfriend! 

With such amazing content, he has a high engagement rate of more than 4%.

 

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Bài viết do Jimmy Wheeler (@jimmyhwheeler) chia sẻ

Lamise (@lamise)

Lamise is an engaging yoga influencer, a photographer, and on top of that, a sweet mom influencer. Scrolling through her IG feed, you can’t help feeling peaceful as her striking poses often blend beautifully into nature scenes or soft pastel backgrounds. Every yoga pose is also enriched with her deep thoughts about self-love and gratitude. 

 

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Bài viết do Lamise (@lamise) chia sẻ

Yoga teachers

Magda (@magdasyoga)

If you’re intimidated by the thought of practicing yoga, you definitely need to check out @magdasyoga. Magda is a famous Yoga teacher based in Bali. Her Instagram feed is rich with yoga poses, video tutorials and yoga tips. She has a high engagement rate of 4% over 36k followers and a young audience base mainly from 19 to 25 years old.

 

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Bài viết do Magda | Yoga (@magdasyoga) chia sẻ

Chelsea Williams (@chelseasyoga)

Chelsea is a world-traveling yoga teacher who practices Yoga as a way to bring a sense of quiet and calm into her life. Her content is filled with engaging how-to videos where she practices mostly from home. Chelsea also documents her travels where she hosts training and yoga retreats and updates her followers about her inner strength and life journey!

 

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Bài viết do Chelsea Williams (@chelseasyoga) chia sẻ

Yoga & Meditation influencers

Odette Hughes (@odette__hughes)

Odette is more than just one of those yoga influencers with a large online following! She is a mindful wellness influencer with enough words to provoke your mind to be a better you. Soothing Yoga poses, healing quotes, meditation, self-love advice, her content will take you through your week with gratitude and inspire you to live better!

 

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Bài viết do Odette Hughes (@odette__hughes) chia sẻ

Briohny Smyth (@yogawithbriohny)

Briohny is a yoga teacher who also has a huge passion for meditation. Her content is very well presented with lovely short videos about Yoga and meditation. Apart from that, her content also focuses on inner strength, positive thinking and life-improving insights. Based in Thailand, Briohny has over 340k followers mainly based in Thailand and the US.

Yoga influencers are usually trusted for high authenticity as they guide their lives by spiritual values and inspire others to pursue a happy & healthy life. Collaborating with the right yoga influencers can help your brands to grab the audience’s attention, earn new followers and build trust with your customers! 

Affable provides in-depth influencer analytics across multiple platforms (including TikTok) so you can always find the ideal influencer for your needs! If you would like to find out more engaging influencers in your region, feel free to contact us or request a free demo on our website.

 

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Mental Health Influencers: Part 1) Top Engaging Body-Positive Influencers

April 20, 2021 Posted by Influencer discovery, Influencer Marketing 0 thoughts on “Mental Health Influencers: Part 1) Top Engaging Body-Positive Influencers”

“All bodies are beautiful and should be celebrated” is the idea behind the body-positivity movement. Gone are the days when only skinny models were featured in campaigns and catalog covers. Nowadays, there are more and more inclusive campaigns that feature women of all shapes and sizes, creating a new beauty standard in the fashion industry that spreads the message of body positivity. 

At the same time, influencers are also stepping up to make a positive influence by showing us why we should embrace our bodies and appreciate them the way they are. Read on to find out who are the top Instagram influencers championing self-love and body positivity! 

Mary Jelkovsky

Mary Jelkovsky (@maryscupofteaa) is an author, speaker and body-positive influencer. She used to be obsessed with her body and struggled with eating disorders. As she learned to accept and love her body more, she started working out as a way to embrace her body experience.

Besides publishing a book about self-love, Mary also produced many podcast episodes about her eating disorder recovery, dealing with weight gain, and letting go of obsession. She garnered an amazing engagement rate of more than 5% with over 200k+ followers. 

 

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Bài viết do Mary Jelkovsky (@maryscupofteaa) chia sẻ

Megan Jayne Crabbe

Follow plus-size influencer Megan Jayne Crabbe (@bodyposipanda) for powerful messages and helpful advice about body positivity. After suffering from Anorexia, Megan turned her life around to become happier and more positive about her own body. Having a great personality, Megan’s account attracted + 1M followers coming from different countries such as the United States, United Kingdom, Brazil.

Anna OBrien

Anna (@glitterandlazers) is another plus-size influencer spreading positive messages about self-acceptance. She loves fashion and expresses her style in every post on Instagram. Besides the Instagram account, Anna managed to amass a following of +7M followers on her TikTok (@glitterandlazers).  

Diipa Khosla

Diipa (@diipakhosla) is another inspiring beauty & fashion influencer who values self-love and female empowerment. In addition to sharing uplifting posts, Diipa is also the founder of a non-profit organisation, Post For Change, created to empower young women and change existing beauty standards to become more inclusive & representative.  

Despite getting pregnant and weighing more than before, Diipa is not afraid to show off her body. As seen from her recent post: “Expecting or not: Body positivity isn’t achieved from tiredly trying to achieve a fabricated version of the ‘perfect body’ displayed on social media. Instead, body positivity springs from embracing the one you already have.”

 

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Bài viết do Diipa Büller-Khosla (@diipakhosla) chia sẻ

Danae

Danae (@danaemercer) is a body-positive influencer and journalist who has previously suffered from an eating disorder, and is now exposing common hacks that influencers and celebrities use to create the “perfect” image! She provides a consistent stream of ‘Instagram vs. Reality’ posts, showing that everything online can be fixed and enhanced, so people “do not need some weird dodgy weight loss product!” 

By sharing helpful and relatable content, Danae received a lot of praise from her fans, thanking her for helping them get over self-doubts and struggles with their body image.

 

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Bài viết do Danae | Angles + Self Love (@danaemercer) chia sẻ

So it is wrong to edit our photos on social media? 

Last January, social media influencer Naomi Neo (@naomineo_) gave birth to her second child. After her post-pregnancy image went viral on Instagram, she received lots of questions about how she got back in shape that fast, and whether or not she photoshopped it. 

 

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Bài viết do Naomi Neo 梁文珊 (@naomineo_) chia sẻ

Responding to the question, Naomi showed on her Instagram story how the posing style can create a difference. And to everyone’s surprise, she also shared her “real” post-pregnancy tummy, together with several methods she has been using to flatten it.  This then raises a question: Is it wrong for influencers, who are followed by thousands of people, to deceive their followers by playing tricks or using editing tools to make their photos perfect? 

To be fair, social media influencers are those who use their influence to make a living. That’s why it makes sense for them to alter their images, as it’s a part of their job. Besides, we should also keep in mind that social media, in the end, is a just form of entertainment, and whatever people share on it shouldn’t be taken too seriously! 

While not every influencer is a body-positive activist, they can choose to be more transparent about their edits instead of posting a Photoshopped picture and claiming it’s untouched! Naomi sets a great example as she’s not afraid to expose her imperfect body, pointing out that there’s nothing wrong with altering the pictures cause it makes her feel more confident. Naomi’s fans have praised her for being brave and honest, clearing up the unnecessary controversy around the photo!

 

Stay tuned with us for upcoming blogs in our new series of Mental Health Influencers, where we’ll feature top Health & Nutrition Influencers, Meditation Influencers, and so on!  

 

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Top Kid Influencers To Follow in Southeast Asia

April 14, 2021 Posted by Influencer discovery, Influencer Marketing 0 thoughts on “Top Kid Influencers To Follow in Southeast Asia”

Similar to parent influencers, kid influencers are now growing a massive following on social media. In fact, kid influencers are now the new social media stars as people head over to their Instagram for amazing photos and heartwarming family moments. For brands who want to sell to parents and their children, working with kid influencers can be really helpful for their campaigns. 

To help brands partner with the right kid influencers, we compiled a list of Top 6 Influencers (and/or their parents) on Instagram in Southeast Asia. These influencers are active on Instagram with a high engagement rate and have a minimum of 10k followers. Let’s find out who they are!

Mata (@mata_matalyn)

Mata is among the most popular kid influencers on Instagram. At the age of 4, she already has a long record of partnering with various brands in Thailand such as Babyzen Thailand, LHong 1919, Uniqlo Thailand. Scrolling down her IG feed, you cannot help falling into love with her adorable images and lovely smile! Earning an amazing engagement rate of 10% over 91k followers, Mata is certainly one to watch now and in the future!

 

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Bài viết do Katoon💋 Mata ‘s Mommy (@mata_matalyn) chia sẻ

Starley (@starleytan_)

Starley is the daughter of Singaporean famous Youtuber Tan Jian Hao and his wife Debbie, who is also a social media star. Starley is only 2 years old, but she already has more than 100k followers with an incredibly high engagement rate of more than 20%! Via her Instagram, which is run by her daddy, you can expect to see images and videos of her day-to-day moments and lovely family images. 

 

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Bài viết do Starley (@starleytan_) chia sẻ

Ummar Dzariff (@ummar_dzariff)

Ummar Dzariff is a talented actor, model, and kid influencer based in Malaysian! At such a young age, Ummar collaborated with a huge number of brands such as @iqiyimalaysia, @shopee_my, @marksandspencer_my. His Instagram is mainly used to help promote his movie and feature brands he partnered with.

Tyga (@tyga.theboy)

@tyga.theboy is another kid influencer in Thailand worth your attention. He is the son of social media star Wichian Kusolmanomai and famous actress Newclear Hansa. At just 4 years old, this little boy has a solid follower base of more than 400k followers on Instagram and a long list of brand partnerships.

Olivia Manzano Reyes (@oliviamreyes)

Olivia is a 6-year-old little girl with an eye for fashion! Based in the Philippines, she has gained for herself a solid follower base coming from different countries such as Malaysia, Indonesia, the Philippines and Thailand. Her IG feed is filled with lovely everyday moments and various activities such as gardening, playing at the beach, practicing martial arts. Her audiences rewarded her with a high engagement rate of more than 3% over 400k fans on Instagram!

 

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Bài viết do Olivia Manzano Reyes (@oliviamreyes) chia sẻ

Jean Padilla Victorio (@jeanbubu)

Jean Padilla Victorio is mommy to Filippino kid influencer Lala. She frequently features her lovely daughter as well as warm-hearted mother-daughter moments. With an engagement rate of nearly 4% over 27k followers, @jeanbubu is a micro-influencer you can count on for a successful influencer campaign.

 

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Bài viết do Jean Padilla Victorio (@jeanbubu) chia sẻ

BINTANG Mahacakrie & LUMI (@mahacakrie)

Lumi is another kid influencer whose Instagram account is run by her parent. That’s why you can expect to see a lot of heartwarming photos about parenthood and family life Lumi and her mother partnered with various brands in Indonesia such as Neppi Baby Indonesia, GoSend Indonesia, Ikea Indonesia. They also use this Instagram to cross-promote their new YouTube channel.

 

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Bài viết do BINTANG Mahacakrie & LUMI (@mahacakrie) chia sẻ

Not every influencer is a good fit for your brand. After considering their true reach and engagement, the next thing you want to know is if their audience’s demographic matches your target customers. If you would like to find out more about them and building a successful influencer marketing campaign, contact us today or request a free demo on our website!

 

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Top Influencer Couples to Work With in Southeast Asia

January 25, 2021 Posted by Influencer discovery 0 thoughts on “Top Influencer Couples to Work With in Southeast Asia”

Working with famous couples on Instagram is an effective way for brands to amplify the reach of their campaign. Audiences love to follow influencer couples, making them “power pairs” on social media. With happiness and romance in the air, influencer couples can create an emotional connection to a product or service they promote. Couple content also attracts higher engagement rates, especially when it comes to sharing date ideas, couple activities to do, and fun places to check out! 

By leveraging the popularity of couple influencers, brands can diversify their audience and drive greater awareness for their influencer marketing campaigns. To help you double the impact of your influencer marketing strategy, we have compiled a list of top influencer couples in Southeast Asia in this blog. Read on to find out who are the couple influencers on Instagram that are #couplegoals

Top Influencer Couples in Singapore

 

1. Nicole Chang Min & James Seah 

Nicole Chang Min (@nicolechangmin) and James Seah (@jamesseah) are one of the top high-profile couples in Singapore. Besides sharing their romance on Instagram, the couple has also announced in an interview by 8 Days that they just got their BTO flat together. While Nicole is known for her candid personality on Real Talk, a popular YouTube talk show with over 200k subscribers, James is a famous Mediacorp actor who is known for his appearance in television show, Tanglin. Combining their influence, the post of them holding hands with Christmas lights in the background earned close to 3k likes for Orchard Road’s #LoveThisChristmas Christmas campaign!

 

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Bài viết do nicolechangmin 曾敏 (@nicolechangmin) chia sẻ

2. Vanessa Ho and Shaun Michael 

Student couple influencers, Vanessa Ho (@vaneszs.h) and Shaun Michael (@seowie), are not only #couplegoals but #fitnessgoals. As hosts of SubtleFitness, a YouTube channel about Fitness, Modelling and Student Life, Shaun and Vanessa are a great pair to work with if you’re looking to reach out to the fitness community! With video marketing and multi-channel content creators on the rise, a useful tip for brands is to work with influencers across multiple platforms, such as YouTube and Instagram.

Brands working with them can also target a younger audience as Shaun and Vanessa are students from Singapore Management University (SMU) and National University of Singapore (NUS) respectively. Their recent collaboration with MARIGOLD Yogurt showcased a photo of them eating yogurt and keeping healthy.

 

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A post shared by Vanessa Ho 何鎂琪 (@vaneszs.h)

 

3. Sng Yixin and Christopher Peter Chong

Singapore micro-influencer Sng Yixin (@snnngorious) and her partner, Christopher Peter Chong (@twentyreasons), are not only couple influencers but also parent influencers! Their baby, Riley, even has her own Instagram account (@potato.riley) where the couple documents cute snippets of her life. Dressed in adorable shirts with a bubble tea design by Gong Cha and Toddleythoughts, her post received close to 900 likes! With loving family portraits and cute baby photos to show, couple and parent influencers can definitely capture the audience’s attention! To find out more parent influencers, check out our list of top 10 parent macro-influencers in Southeast Asia!

 

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Bài viết do Sng Yixin (B’Lyra) (@snnngorious) chia sẻ

Top Influencer Couples in Southeast Asia

 

Top Influencer Couples in Malaysia

Next up, we have Malaysian macro-influencers Ashley (@ashleylimjinq) and Zero (@zer0________)! According to our influencer analytics platform, Ashley has a higher than average engagement rate of 4.47% compared to similar influencers with only 2.75%. The couple is also active on TikTok and YouTube channels, and are avid pet lovers with an account on Instagram (@zacouple_pets) to document lovely photos of their cats and dogs. 

Last December, the couple partnered with ShopBack Malaysia (@shopbackmy) to entice shoppers to buy gifts during the 12.12 shopping festival and earn attractive cashback via #ShopBackShopFest Mega Sale. With holidays like Chinese New Year and Valentine’s Day around the corner, brands can generate greater awareness for their influencer marketing campaigns by working with couple influencers to spread the message of love. 

 

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Bài viết do Āshley (@ashleylimjinq) chia sẻ

Top Influencer Couples in Thailand

Another hot influencer couple we have is none other than Foiinoii (@foiinoii) and Peerakarn (@ndrew_rmen), who are rising influencers in Thailand! Both individuals are great dancers and they engage their followers by uploading passionate videos of their dance performances on Instagram. According to our influencer data analytics tool, Foiinoii has an engagement rate of 3.03% and majority of her audience is between 19-25 years old. If you are looking to shake things up and run a successful influencer marketing campaign targeting millennials, you will surely fall in love with her feed!

 

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Bài viết do Foiinoii 💥🔥⚡️💯 (@foiinoii) chia sẻ

Top Influencer Couples in Indonesia 

Indonesian influencers Ola (@olakarunia) and Benzo (@benzoitubejo) are one of the sweetest couples on Instagram! Benzo is a professional photographer and founder of wedding photography service, Hijaz Pictura. With a high engagement rate of 3.47%, his followers are mainly concentrated in Indonesia. Together, the couple’s photo on Instagram has earned close to 4.6k likes with 2.9k likes on Ola’s feed and 1.7k likes on Benzo’s feed. Without a doubt, Ola and Benzo’s loving relationship and extraordinary photography definitely makes it to the list of top Indonesian influencer couples to work with!

 

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Bài viết do OLA (@olakarunia) chia sẻ

Top Influencer Couples in Vietnam

Duy & Ý(@candykun107) are a bit different from the rest of the influencers on this list. Unlike the rest, @candykun107 is an Instagram account maintained by Duy & Ý. With an Instagram feed filled with beautiful pictures of food, their followers are rewarded with delicious food places to go to in Vietnam. A great advantage for brands working with Duy & Ý is that they can also tap into the food lover community on immediately! 

For brands that have a specific target audience in mind, working with couples in a particular influencer niche can help to increase the effectiveness of your influencer marketing campaigns. If you’re interested to know about other food influencers, explore our other blog on top trending food influencers to follow in Southeast Asia!

Top Influencer Couples in Philippines

Filipino influencers Raina (@konyoqueen) and Miguel (@mykeeasy) are a power couple on Instagram. Besides their own individual accounts, the influential couple manages a dedicated Instagram page (@corkedandscrewed) with 11.9k followers for their love of travel, wines and spirits. The account has a high engagement rate of 3.11% and they have followers from as far as the United States too! Occasionally, Raina also shares some of her content on YouTube, such as music covers and baking experiences.

 

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Bài viết do Miguel & Raina (@corkedandscrewed) chia sẻ

Curious to find out more names on who are the top influencer couples in your region? Try out our influencer analytics platform and find the right influencer couples to work with for your Valentine’s Day influencer marketing campaign! Sign up for a free demo here

 

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TOP TIKTOK MACRO-INFLUENCERS IN SOUTHEAST ASIA

January 15, 2021 Posted by Influencer discovery 0 thoughts on “TOP TIKTOK MACRO-INFLUENCERS IN SOUTHEAST ASIA”

Having gained immense traction in 2020, TikTok has grown to become one of the most popular social media channels among Gen Z and millennials. With 41 percent of TikTok users between 16 and 24 years old, TikTok is a powerful platform for brands looking to expand their reach and drive viral content among the young generation.

Beauty and fashion are among the most active industries that collaborate with TikTok influencers, but the number of industries is multiplying. To help brands find the best TikTok macro-influencers for their campaigns, we compiled a list of some of the most engaging creators on this video app. Let’s dive into it now!

Jayda (@jedijayda)

Jayda is not just a TikTok personality, she is also a popular Filippino singer. On top of her beautiful voice, she showcases a variety of content including funny dances, lip-sync and lifestyle videos. Her recent collaboration with @maccosmetics on TikTok also gained a lot of traction. According to our TikTok influencer analytics, Jayda has an amazing engagement rate of more than 17% with over 880k followers.

You can check out her songs at her Youtube channel Just Jayda.

@jedijaydathere’s always a lipstick for every mood 😉💋 which look is your fave one? comment down below! ##moodflip ##MACPowderKiss ##fyp ##foryoupage @maccosmetics♬ #MoodFlip – MAC ft. Cael D.

Jianhao (@thejianhaotan)

Jianhao is among the top engaging macro-influencers in Singapore. He has a very engaged audience on both Instagram and TikTok. His TikTok account is a mix of different video content and entertaining clips including his day-to-day life and funny moments with family. He also regularly collaborates with his wife and fellow social media influencer, @realdebbwie. He currently has an engagement rate of more than 20% and over 500k followers with a diverse follower base in Southeast Asia.

@thejianhaotan##fyp ##foryou waiter there must be some kind of mistake? @realdebbwie♬ original sound – TotallyGio

Ahbren (@ahbren88)

Ahbren is a full-time TikTok influencer that gained popularity thanks to her creativity and great sense of humor. She curates various content including funny videos, pranks, challenges and more. With an incredibly high engagement rate (more than 18%) and over 880k followers, Ahbren is someone you can trust to create highly engaging videos. 

@ahbren88这钱真的和我们八字不和 Nak untung RM50 pun begitu susah 🤣 @tiktok_malaysia @benedict1992 @juncheng0514 @liteng89 ##comedy ##synchrochallenge ##tiktoksingapore♬ original sound – ahbren18 敏敏 – Byebye敏敏 💗 ahbren18

Afifah Riyad (@afifahriyad)

Afifah is one of the hottest and most engaging TikTok macro-influencers in Indonesia. She posts a variety of lifestyle, vlog, dance, and lip-sync content. According to our TikTok influencer analytics, she has gained for herself a high engagement rate of more than 14% with over 900k followers who are mostly millennials. Her charming beauty makes her an influencer you can consider to promote beauty and fashion products. 

@afifahriyadyukk langsung aja cek instagramnya di @Haluu.essentials♬ original sound – Afifah Riyad

Ngo Huynh Dang (@ngohuynhdang)

On a platform dominated by dance and entertainment videos, Ngo Huynh Dang is a breath of fresh air. He creates amazing time-lapse videos that attract millions of clicks and an average engagement rate of more than 200%! He also has a diverse follower base from the Philippines, Thailand and Indonesia. As his content is not something everyone can find on TikTok, partnering with him could bring a fresh angle to your marketing campaign.

@ngohuynhdangTrồng dưa hấu từ hạt cực dễ ##timelapse ##amazingtube mọi người ghé kênh youtube ủng hộ với ạ!♬ nhạc nền – Đăng Ngô – Ngô Huỳnh Đăng

Bryan Anderson (@bryanandersonw)

Bryan Anderson is a Malaysian TikTok influencer worth your attention. His content mainly comprises humorous clips as well as lip-syncing videos. As a rising TikTok star, Bryan has a high engagement rate and over 1M followers, most of whom are Gen Zs. If you’re looking for an influencer to resonate with young audiences, you can consider adding Bryan to your list! 

@bryanandersonwIkutan ##LazadaHaul Challenge buat dapet iPhone 11 dan voucher 500K ##LazadaHaul @lazadaid♬ original sound – Bryan Anderson

Boss Kate Mae (@kateyong_mae_oe)

Boss Kate Mae is a TikTok creator and a story-teller in Malaysia. Her account is mainly filled with videos telling different stories around her character, “Boss Kate Mae” and she has a large follower base with nearly 1M followers, mainly based in Malaysia. Collaborating with Kate is a great idea if your brand is seeking to promote products in a creative and relatable way!

@kateyong_mae_oeBerkelakuan sopan & saling hormat menghormati jika nak bekerjasama. ♥️✌🏻 ##bosskate ##maeinfluencer ##MAE事业 ##inspiration ##tiktok ##positive ##morethan60s♬ original sound – Boss Kate MAE

 

TikTok is a social media channel with enormous potential for influencer marketing. Just like running influencer campaigns on other platforms, the key to creating successful TikTok campaigns is to partner with the right influencers so you can reach out to the right target audience. Check out how Affable’s influencer analytics platform can help you find the right TikTok influencers for your next influencer marketing campaign.

 

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TOP 10 PARENT MACRO-INFLUENCERS IN SOUTHEAST ASIA

January 5, 2021 Posted by Influencer discovery 0 thoughts on “TOP 10 PARENT MACRO-INFLUENCERS IN SOUTHEAST ASIA”

Being a parent in today’s world is tough. The closure of schools due to Covid-19 has exerted more pressure for parents to keep their children safe during the health crisis and provide additional support for learning at home. Parent influencers have also received more attention than ever as social media users seek advice on nourishing and taking care of their families. 

Previously, we curated a list of top parent micro-influencers for brands to work with in Southeast Asia. This time, let’s check out who are the Top 10 parent macro-influencers in this region to find the best fit for your next influencer marketing campaign!

Top Mom Macro-Influencers

1. Gita VBPR

Gita is among the top parent macro-influencers with high engagement rates on Instagram. Having an incredible engagement rate of nearly 7%, her secret lies in creating authentic content. She regularly shares her honest experience of having children, parenting advice as well as uplifting content for parents. If you’re searching for an authentic, engaging influencer to promote your product, Gita should be at the top of your list!

You can also find Gita on her Youtube channel with more than 2M subscribers.

2. Kryz

@kryzzzie is a Filippino parent influencer worth your attention. Her Instagram feed is aesthetically pleasing with beautiful photos of her family. She has a long record of partnering with major beauty & fashion brands such as @revolve, @lauramercier, @melissaphilippines and @kiehlsphilippines. Providing a consistent aesthetic look in her Instagram feed, @kryzzzie has earned a high engagement rate of more than 5% and over 900k followers, with a large follower base in Southeast Asia. 

3. Andi Manzano Reyes

Another inspiring parent influencer and wellness expert in Southeast Asia is @andimanzano! Being a mom of 2 lovely daughters, her content covers a wide range of topics including outdoor activities, advice for parents and funny moments with her children. She also manages Instagram accounts for her daughters (@ameliamanzanoreyes and @oliviamreyes) where she shares their adorable photos: You can watch more about her parenting journey on her Youtube channel.

4. Natasya

@natasyanazreen is among the most popular macro-influencers in Malaysia. Being the founder of @wanite.hijab, Natasya regularly features her fashion brand and posts about lifestyle on top of her life as a mother. According to our Instagram influencer analytics, Natasya has a high engagement rate of 4.66% with over 600k followers mainly based in Malaysia. 

5. Debbie

Fashion and beauty influencer @debbwie actively showcases her life as a mom. Her Instagram is a mix of heartwarming family moments and her amazing outfits. As a macro-influencer, @debbwie has an impressive engagement of more than 9% with a diverse audience from Southeast Asia countries. If you’re finding a cool mom to bring a new breeze to your parental content, @debbwie should be on your list!

6. Dani Barretto-Panlilio

Mom to a lovely daughter, @danibarretto loves to share her parenting experience, take care of her kid and cook for her family. When she is not posting about her family, she shares her healthy home-made dishes and delicious recipes. You can also find her on her Youtube channel with more than 200k subscribers.

Inspiring Dad Influencers

7. Hassan

Besides mummy influencers, daddy influencers are also gaining traction. Our Instagram influencer analytics ranks @hassanalaydrus in the top parent macro-influencers with the highest engagement rates! Scrolling down his Instagram feed, your heart will melt as you see the happy father-daughter moments he shares. With a highly engaged follower community and an engagement rate of nearly 12%, Hassan is definitely someone you can count on for a successful influencer campaign!

8. JianHao Tan

Jianhao is an influential Instagram influencer and Youtuber in Singapore. While Jianhao curates a variety of content on YouTube, he mainly shares about his daughter and family life on Instagram. He has a high engagement rate of more than 5%, with over 640k followers concentrated in Malaysia and Singapore. His wife is also a popular parent influencer in Singapore: @debbwie!

9. @aprilianoyudha

Yudha is an engaging parent Youtuber and macro-influencer on Instagram. His Instagram is filled with entertaining videos about parenthood and family life. What’s a better way to engage the audience than producing captivating video content? You can head over to his Youtube channel to find out more about his ongoing web series and how you can collaborate with him to create a fascinating influencer marketing campaign!

10. Andrew

As mentioned in our previous blog about parent influencers, @andrew.white._ is a famous daddy influencer and self-proclaimed fitness addict in Indonesia. He provides a consistent aesthetic look in his Instagram feed with stunning photos of his family engaged in different outdoor activities. He also has a high engagement rate of 2.64% with over 700k followers concentrated in Indonesia

Not every influencer is a good fit for your brand. After considering their true reach and engagement, the next thing you want to know is if their audience’s demographic matches your target customers. Read on to find out how Affable Influencer Discovery Tool can help you find the right influencers or request a demo on our website. 

 

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Top Trending Food Influencers to Follow in Southeast Asia

December 14, 2020 Posted by Influencer discovery 0 thoughts on “Top Trending Food Influencers to Follow in Southeast Asia”

“There is no sincerer love than the love of food.” Food joins and unites people from all walks of life. Lockdowns all over the world due to the COVID-19 pandemic have also made many into better chefs. As consumers turn to their social media feeds for cooking inspiration and recipes to share, food influencers play an increasingly important role in our lives. To resonate with and impress your audience, let’s explore the list of food influencers you can work with for your next influencer marketing campaign! 

Famous Celebrity Chefs  

When it comes to food, how can anyone not know about Gordon Ramsay? With 16.3 million subscribers on YouTube, celebrity chef Gordon Ramsay has a string of successful restaurants under his name and is known for his high standards when it comes to food. If you’re looking for amazing recipes to follow this holiday season, Gordon Ramsay has you covered with his Thanksgiving Recipe Guide video and shows you how to cook Carbonara in less than 10 minutes. Alain Ducasse (@alainducasse), George Calombaris (@gcalombaris), Nigella Lawson (@nigellalawson), and Cat Cora (@catcora) are also world-famous celebrity chefs with stunning recipes to share on television. 

But the influence of celebrity chefs is not limited to those mentioned above. Local celebrity chefs in Singapore are also cooking up a storm with recipes that can satisfy local taste buds. Celebrity chef, Willin Low, was chosen by the Financial Times as one of Singapore’s best chefs and is known for “reinventing the city’s traditional food culture”. His Instagram page (@willcookwilleat) has over 47.4k followers which he constantly feeds with dining recommendations and cooking tips. If you’re interested in fusion food, you would love his creative Krapow Pasta!

 

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Bài viết do Willin Low (@willcookwilleat) chia sẻ

Celebrity chef, Eric Teo, is also a famous TV personality with 24.8k followers on Instagram. Consumers who tune in to his live streams on Shopee Live will not only see him promoting Tefal cookware and Barilla Pasta products but also get to learn useful tips on how to prepare mouth-watering dishes! With video marketing on the rise in 2020, brands can consider partnering with celebrity chefs to showcase their products together with the skillful recipes offered by celebrity chefs! In particular, E-commerce brands like Shopee have been using live streaming to deepen engagement with consumers. 

Besides live streaming, read our other blogs to find out what are the other top 3 video marketing trends to leverage and other successful e-commerce influencer marketing campaigns out there! 

Top Food Influencers in Singapore 

While celebrity chefs are highly influential, well-known bloggers and influencers like @danielfooddiary, @sethluicious and @missstamchiak also command a great following in Singapore. Constantly providing new food places for Singaporeans to check out, it is no wonder that consumers rely on them to check out where’s the best place to go for their next meal.  

However, micro-influencers are also on the rise. Despite a lower following, micro-influencers have high engagement rates and real influence in their community. Consumers are now looking for micro-influencers who are foodies just like them and can connect with them to provide authentic restaurant reviews. With a thriving Food and Beverage scene in Singapore, brands entering the market can consider working with micro-influencers to build a loyal customer base and generate a higher marketing ROI. 

Heard of Kaya Toast gelato and Chips Ahoy flavoured gourmet popcorn? @pauline.seefood.diet with 11.6k followers on Instagram is known for sharing news and interesting food with her followers. Brands that have new products or menu items to share will surely like her adventurous spirit. After all, one cannot be an opinion leader without leading the pack! 

A Singaporean nano-influencer worth your attention is @yvonnemsw with a stunning engagement rate of 6.95% compared to similar influencers at only 2.77%! Despite having just over 7k followers on Instagram, her well-maintained account showcases delicious family meals and her great culinary skills. If your brand is looking to connect to the chefs in every household, you can definitely find them among her followers. Simply start by showing how your brand can spice up home-cooked meals using authentic reviews and honest captions!

For stunning photography and professional reviews this Christmas season, Singapore food influencer @wensdelight’s Instagram is filled with eye-catching photos of food. In a recent collaboration with @breadtalksg, Wendy gave a sneak peek of some of Breadtalk’s festive treats, including a beautiful cake shaped as a Christmas tree! 

 

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Bài viết do Wendy Han (@wensdelight) chia sẻ

Top Food Influencers in Southeast Asia

Top food influencers in Southeast Asia are also joining in on the Christmas festivities with Filipino food influencer @mustlovemom, holding a giveaway for salad making kits by @ladyschoiceph. Other influencers in the same campaign include @dimplesromana, @dyosathemomma, @chacruzbehag, @kryzzzie. Check out our other blog to get inspired with other brilliant ideas for your Christmas Influencer Campaigns this holiday season!

 

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Bài viết do Aliza Apostol – Goco (@mustlovemom) chia sẻ


Besides Christmas recipes and holiday feasting, consumers are also starting to eat healthy and are increasingly health-conscious due to the COVID-19 pandemic. Among wellness influencers who have been rising in popularity, food influencers who feature healthy recipes on Instagram are also gaining more attention. Thai food influencer, @kungnang_kncooking’s plates full of colorful veggies and greens serve as inspiration for her followers to keep a ketogenic diet. 

 

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Bài viết do KungNang Palayanon (@kungnang_kncooking) chia sẻ

Other noteworthy food influencers in Southeast Asia include Thai micro-influencer, @sup_ware, who takes amazing photos of Thai desserts. According to our influencer analytics platform, Filipino home chef, @foodwithmae also has a consistent growth in followers. Her unique food recipes made her collaboration with @anchor_dairy stand out from the rest by using crumpets to make burgers! 

 

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Bài viết do Mae Magnaye-Williams (@foodwithmae) chia sẻ

BONUS: How to Collaborate with Food Influencers

In light of the COVID-19 pandemic, brands are heavily promoting their food delivery options which are increasingly popular due to social distancing. Food delivery platform, @mula_eats, recently partnered with Malaysian micro-influencer, @evaxueying, to offer exclusive promo codes and the post was well-received with over 400 likes. Other Malaysian influencers like @intan.nurmaisarah, @viikochin, @matthew_kuan and @syaflatif also impressed their followers by showing what they ordered using the platform! 

 

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Bài viết do Evaxueying | USANA✌🏻 (@evaxueying) chia sẻ

At the same time, brands are also practicing social responsibility by giving back to the community through various COVID-19 charity initiatives. An encouraging example is by Gully Kitchen and Bar (@gully.sg) which collaborated with @nahmj and @foodmakescalhappy to run a special promotion. Customers got to receive a 10% discount for every order and “all proceeds from the 10% discount were donated to the government’s COVID-19 Temporarily Relief Fund which provides assistance to those facing job loss.” By working with influencers, brands can showcase their amazing spread of food and create a powerful impact on the community! 

 

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Bài viết do Michelle Nah (@nahmj) chia sẻ

Interested to find more micro-influencers in Southeast Asia to work with? Check out our Comprehensive List of Top Micro-influencers in Southeast Asia and request a demo on our website to find out how our Influencer Discovery tool can help your brand find the right influencer

FINDING TIKTOK INFLUENCERS WITH AFFABLE

November 1, 2020 Posted by Influencer discovery, Influencer Marketing 0 thoughts on “FINDING TIKTOK INFLUENCERS WITH AFFABLE”

Launched in the international market in September 2017, TikTok is one of the fastest-growing social media platforms with more than 80 million active users worldwide. Amidst Covid-19, TikTok became one of the most downloaded social media apps in Q1 2020 as the number of installs reached up to 1 billion worldwide. With 41 percent of TikTok users between 16 and 24 years old, brands have been jumping on this video-centric platform to stay connected and engaged with the younger generation. 

In order to launch successful influencer marketing campaigns on TikTok, the first step marketers need to take is to find the right TikTok influencers. Working with influencers who are a great fit for your brand can create tremendous impact by boosting brand awareness to the right target audience and driving an increase in sales. 

Interested to launch a successful influencer marketing campaign on Tiktok? Read on to find out how Affable’s AI-driven influencer marketing platform can help you to achieve your goals and create clever collaborations with influencers!  

Finding TikTok influencers with advanced filters

With more than 3 million TikTok influencers around the world, finding the right TikTok influencer for your marketing campaign can be challenging. Influencers on TikTok cover a wide range of topics from fashion and beauty to quirky tricks and tips. Hence, Affable.ai has integrated TikTok into our Influencer Discovery Tool for brands to discover the right influencers in just a few clicks!  

Using our advanced filters, brands can easily filter TikTok influencers based on: 

  • Location: This filter allows brands to search for TikTok influencers within your region.
  • Topics: Type the keyword or category to discover influencers that fit into your niche. Collaborating with influencers who have the same interest with your business’s category will add much more credibility and relevance to your campaign.
  • Number of followers: Find and work with influencers within a specific range of followers. 

 

Finding TikTok influencers with in-depth analytics

Apart from the added convenience, Affable also provides in-depth influencer analytics to help enhance your decision-making. These include Engagement rates, Follower Timeline and Audience Demographics. 

Engagement rates

An influencer’s engagement rate is an essential factor to consider as it measures the level of interaction followers have with the influencer’s content. In general, we would recommend brands to collaborate with micro-influencers as they often have a high engagement rate compared to other tiers of influencers. Despite lower follower counts, working with micro-influencers can help brands save costs and reach their target audience effectively.

However, with the rising popularity of buying fake followers and automatic comments, ‘follower count’ and ‘engagement rate’ may no longer be enough to demonstrate an influencer’s authenticity as they can be artificially inflated. By tracking the percentage of suspicious followers using Affable, brands can better determine an influencer’s true reach and decide if that influencer is worth collaborating with.  

Follower Timeline

Another factor worth looking into is the Follower timeline. Timelines with sharp spikes suggest that influencers earned a mass-following in a short span. This happens for several reasons such as giveaways, partnerships with big brands, influencer scandals or even buying fake followers. Regardless of the reasons behind, marketers should always be cautious when seeing these concurrent spikes above.

Audience Demographics

Using Affable, brands can find out the influencer’s audience based on their demographics such as age range, location and gender distribution. Having such data helps brands check if their audiences match the demographics of your target market. It keeps marketers from wasting time and money on marketing to those who aren’t likely to be your customers.

Bonus: Content Discovery

Understanding current influencer trends is crucial as it provides marketers with insights about what kind of content influencers are producing and how to strategize your campaign’s message to better engage with the audience.

With Affable’s Content Discovery Platform, you will be given access to our massive influencer database and find content for your specific interest. For example, type in ‘Travel’ in the Caption search and you can see with great ease what are the content trends for ‘travel’ in your selected specific period and location.

In conclusion, Affable is always staying ahead of the game in terms of influencer marketing. TikTok’s unique and creative concept has successfully positioned itself as an appealing platform for influencer marketing. To help brands make clever collaboration with TikTok influencers, we provide brands with advanced selection tools and trusted influencer analytics to strengthen your decision-making. 

Find out more about our new feature as we redefine the rules and offer brands greater accessibility to run high-impact influencer campaigns. 

 

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A COMPREHENSIVE LIST OF TOP MICRO-INFLUENCERS IN SOUTHEAST ASIA

August 27, 2020 Posted by Influencer discovery 0 thoughts on “A COMPREHENSIVE LIST OF TOP MICRO-INFLUENCERS IN SOUTHEAST ASIA”

According to a study conducted by SocialPubli.com, micro-influencers deliver 7X more engagement on Instagram than the average generated by mid, macro, and mega-influencers combined. Despite their modest number of followers, micro-influencers have a well-defined niche and strong influence on their followers’ purchasing decisions. For that reason, more and more brands are partnering with micro-influencers instead of big-name celebrities to provide an authentic touch to their audience and tap into niche communities.

The question is: How can brands partner with the right micro-influencers? With the prominent growth in the number of micro-influencers in 2020, finding the right influencers for your marketing campaigns can be a real problem. Affable is one of the best influencer analytics platforms helping brands to make the right decision based on reliable influencer analytics. By using Affable’s Influencer Discovery, we’ve curated for you top micro-influencers in different niches to partner with in Southeast Asia, let’s dive into it now!

BEAUTY & FASHION MICRO-INFLUENCERS

With more than half of Instagram users made up of females, Beauty and Fashion is one of the most popular influencer niches on Instagram. Makeup tutorials, product reviews, beauty tips and fancy clothes constantly fill the feed. Beauty & fashion influencers never fail to engage their audience with their useful and creative content.  

According to our Instagram influencer analytics, @syahierakhamsan and @nurseryus are the top influencers who attained considerable engagement rates on Instagram (6.5% and 4.6% respectively). While @syahierakhamsan’s popularity lies in her elegant, charming beauty and lovely pictures, @nurseryus grabs the attention of her followers with an artistic IG feed featuring beauty products and beautiful moments in life.

 

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My Beauty, I’ve got it from you! วันแม่ปีนี้ Lancôme ขอมอบของขวัญสุดพิเศษ ถูกใจทั้งคุณแม่และคุณลูก ทุกคำสั่งซื้อ! ONLY AT ROBINSON ONLINE (9-16 AUG): ลด15% (9 AUG only) . . และ Secret โค้ดลดเพิ่มอีก12% (โค้ด: BLG12X) รับเลยทันที ลังโคมชีทมาสก์ 1 แผ่น มูลค่าสูงสุด 600 บาท . . และเมื่อซื้อผลิตภัณฑ์ลังโคมใดๆ ครบ 5,000 บาท รับไปเลย! ผ้าพันคอสุดชิคจาก Lancôme x Vatanika . . #ILoveLancome #LancomeLovesMom #LancomeXVatanika #robinsononline

Bài viết do BEAUTY & LIFESTYLE CREATOR (@nurseryus) chia sẻ vào

@lifnisanders is another beauty & fashion influencer worth your consideration. Based in Indonesia, she managed to stand out in the crowded beauty space with a beautiful Western look and bold makeup style. She received a high engagement rate of 5.5% with over 40k followers mainly from Indonesia, U.S. and Malaysia. 

 

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its a bird its a plane

Bài viết do livjunkie (@lifnisanders) chia sẻ vào

With the rise of male beauty influencers on social media, brands are also taking this opportunity to scale new markets and bring something different in the crowded beauty industry. If you’re looking for a male beauty & fashion influencer, @lucaseelau is the one for you. He has an aesthetically pleasing Instagram page and a record of working with top brands such as @Zaraman, @calvinklein, @versace

Unfamiliar with male beauty influencers? Hop over to our latest blog to discover more about The World of Male Beauty Influencers and how brands can collaborate with them to leverage their campaigns!

 

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Heart made of glass, mind of stone 💎

Bài viết do 𝐋𝐔𝐂𝐀𝐒 𝐋𝐀𝐔 💎 (@lucaseelau) chia sẻ vào

LIFESTYLE MICRO-INFLUENCERS

Inspired by everyday lives and personal interests, lifestyle influencers cover a variety of topics to talk about in their content. This advantage makes lifestyle influencers appealing to a lot of brands as it allows brands to tap into a much more diverse audience compared to other influencer niches. 

Lifestyle influencer @veronlin, followed by @weipinnn and @kyemilktea are among the top engaging lifestyle micro-influencers on Instagram. With an incredibly high engagement rate of 7.06%, @veronlin’s secret lies in her gorgeous pictures and regular engagement with her fans. For @weipinnn and @kyemilktea, their Instagram feed comprises a great mix of beauty, fashion, travel. The variety in content earned both of them great engagement rates (more than 6%) with diverse follower-bases from Southeast Asia.

 

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69/2020 🧚🏻‍♀️ Are you still worrying about you having to shave your hair, underarm or any other parts of the body? 🤭 I visited @hairymary.co for my first session of THOR light laser Hair Removal treatment !! 🙋🏻‍♀️ THOR light laser is 👉🏻 the No.1 permanent hair removal technology from Korea 👉🏻 by far the most pleasant & comfortable hair removal techniques To be very honest, I have been through IPL treatment as well but this THOR light laser is just so much more effective !! It is also painless throughout the whole treatment session 🥳 @hairymary.co is the first ever centre in Malaysia that provides THOR light laser, if you are interested to try out, join my GIVEAWAY below 🔥 🎁 𝔾𝕀𝕍𝔼𝔸𝕎𝔸𝕐 🎁 Follow the instructions stated below to stand a chance to win a THOR light laser hair removal treatment voucher at @hairymary.co which worth RM550 ! 🦋 1. Like this picture 👍🏻 2. Follow @hairymary.co & @veronlin 🥰 3. Tag 3 friends in the comment section below to let them know about this awesome THOR light laser hair removal treatment 👯‍♂️ [ you may comment as many times as you want, the more the entries, the higher chance you would walk away with this voucher ] Who knows, you might be the Lucky Winner 🍀 Not forgetting to mention, @hairymary.co is currently having their Re-open Promotion (30%+40%), until 15th July only ‼️ Mention my name ‘veronlin’ whenever you visit @hairymary.co and you will be entitled a FREE Whitening Mask !! 💘 Good luck ❤️ #veronnlinnn #giveaway #vouchergiveaway #THORlightlaser #hairremovaltreatment

Bài viết do 𝒱𝑒𝓇𝑜𝓃 𝐿𝒾𝓃 练倩汶, 20 | 𝑀𝒴 💫 (@veronlin) chia sẻ vào

Wondering which male influencers are doing great in the world of lifestyle? Meet @a.helmiy and @brandyontherock. Both have a passion for travel and fitness with high engagement rates, while @a.helmiy focuses more on promoting luxury lifestyle and products. 

 

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To all our frontliners and unsung heros, thank you so much for your services during this period of time. I am doing my part as a safe distancing ambassador and I can understand how tough it gets but I believe it is definitely harder for the frontliners and the unsung heros. Just a mere “Thank You” will definitely warm the hearts of these heros. @Pepsisingapore is giving away Thank You Pack for yourself and your frontliner friend/family! Stand a chance to win this giveaway by simply, 1. Tag a frontline hero and tell us why this unsung hero deserves this goodie pack. #pepsisg #pepsilime #partipost #sp *T&C applies – https://rb.gy/ps1fts Thank you to the sponsors for the giveaway @pepsisingapore @kfc_sg @pepperlunchsg @popeyes.sg @mfmsingapore @gelaresg Lay’sSingapore and QuakerSingapore

Bài viết do Brandon Teo (@brandyontherock) chia sẻ vào

FITNESS MICRO-INFLUENCERS

This year, fitness influencers are on the rise. As health becomes the top priority of many people due to the pandemic, fitness influencers are leading the trend on social media with their fitness workouts. @xenithfitness and @shebakesandlifts are micro-influencers who attracted big following on social media with their home workout videos. @xenithfitness also leveraged the game by playfully engaging his 2 little cute dogs in his workout videos!

There’s more than one way to stay active during the quarantine! @samcor_ , beautiful dance fitness influencer, has recently encouraged Instagrammers to get on their feet with her engaging dance workout videos. With creative video content and stunning IG feed, @samcor_ garnered a great engagement rate of 7.71% with audiences tightly focused in the Philippines. 

Check out our blogs to look for more Trending Fitness Micro-Influencers in Southeast Asia and 4 Ways To Partner With Fitness Influencers.

FOOD MICRO-INFLUENCERS

With people staying at home in recent months, the spotlight is now on food influencers who are offer cooking tutorials and share homemade recipes. Indonesian-based influencer @regunancha is among the top influencers with impressive engagement rates on Instagram. With stunning home-cooked dishes and detailed cooking guides in her captions, the audiences rewarded her with an engagement rate of 5.27% which is considerably high in this niche. 

 

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Bebikinan kala itu waktu pengen makan tteokbokki 😍😍 karena ga punya garatteok jadi bikin sendiri, kalau aslinya bahannya tepung beras yang bulirannya pendek..yang ini resep ala ala.. ala kadarnya menyesuaikan bahan yang ada😅 Eomuk juga lagi ga ada (resepnya pernah saya share) jadi saya ganti sosis. Happy weekend guys… Tetap sehat dan semangat ya… . . TTEOKBOKKI (떡볶이) / STIR FRIED RICE CAKES by @regunancha Bahan: 16 buah garaetteok potong menjadi 2 2 batang Sosis potong serong 3 batang daun bawang rajang serong 2 lembar kubis potong potong kecil 1000 ml air beras (air cucian beras kedua) 3 butir telur rebus kupas keju mozarella parut sesuai selera (optional) Bumbu Saus campur rata: 4 sdm gochujang 2 sdm gochugaru /cabe bubuk pedas 1 sdm kecap asin (sesuai selera) 1 sdm madu 1 sdm kaldu jamur bubuk Gula pasir sesuai selera Cara Membuat: 1. Rebus air beras dengan tteok dan bumbu saus. Tambahkan sosis. Masak hingga bumbu mulai mengental dan meresap. 2. Masukkan kubis, daun bawang dan telur, aduk rata, masak hingga sayuran matang. 3. Beri parutan keju mozarella diatasnya. Tutup panci agar kejunya meleleh. Angkat dan sajikan. . . . GARAETTEOK (가래떡) / CYLINDRICAL RICE CAKE by @regunancha Bahan: 250 gram tepung beras 35 gram tepung sagu 270 ml Air panas mendidih (secukupnya/bisa kurang bisa lebih) Cara Membuat: 1. Campur tepung beras dan tepung sagu lalu tuang sedikit demi sedikit air mendidih sambil diaduk aduk dengan sendok nasi. Berhenti tambahkan air jika sekiranya sudah bisa diulen. 2. Campur rata dan sesekali dipukul pukul hingga padat bisa dibentuk. Pindahkan di talenan lalu bagi menjadi 8 bagian dan lonjongkan dengan menggunakan kedua tangan. Jika sudah selesai potong menjadi dua. 2. Didihkan air di panci yang besar beri sedikit minyak. Jika sudah mendidih masukkan tteok. Masak hingga mengapung dan diamkan sejenak hingga benar benar matang. Angkat dan tiriskan. . . #tteokbokki #떡볶이 #food #koreanfood #homemadefood #foodlover #masakankorea #homecooking #foodlover #instafood #doyanmakan #resepmasak #resepmasakan #berbagiresep #homecooking #masakanrumahan #shareresep #like4likes #food #foodie #foodgram #toppokki

Bài viết do Renna Regunancha (@regunancha) chia sẻ vào

If you think that delicious food and yummy recipes are all that food influencers talk about, you’re going to change your mind! @qinlovesmacaronsss and @rika_dinarjanti are 2 amazing food micro-influencers that deserve our attention with their aesthetic IG feeds moving beyond food content. 

@rika_dinarjanti is a coffee lover and usually takes artistic pictures of cafés, while @qinlovesmacaronsss’s content is much more diverse with sponsored posts featuring beauty and fashion brands. Both earn high engagement rates (4.2% and 3.3% respectively) and have diverse follower bases in Southeast Asia.  

 

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. Hello August 👋 . Let’s play with shadow Good taste of Kino Signature Surprisingly, I like the taste of almond milk blended in with coffee, no sugar. . Good place to spent Make sure what time they open ya guys… . . . @kinokimicoffee Jl.Ranggamalela no.6-8 Bandung . . . . . #coffeeshopbandung #kinokimicoffee #coffeeindonesia #happyboringlife #indocoffeegram #proudofyourlocalcoffeeshop #mbakfotokopi #indonesiancoffee #worldofcoffeeofficial #storefrontcollective #coffeeclass #mytablesituation #butfirstcoffee #coffeeisalwaysagoodidea #espressoyourself #coffeegrind #coffeegeeks #indonesiancoffeeshop #ehayokngopi #shadowhunters #cupoftheday #coffeemoments #supportyourlocalcoffeeshop #cuteplaceid #cuteplacebandung

Bài viết do Rika Dinarjanti (@rika_dinarjanti) chia sẻ vào

 

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🌟 𝙂𝙄𝙑𝙀𝘼𝙒𝘼𝙔 from @pepsisingapore!🌟 . hello peeps! are you ready for our nation’s 55th birthday tomorrow? i’m staying home with the latest Pepsi Lime to celebrate. i love the taste a lot and gonna stock up for more from @7elevensg later! . to commemorate this happy occasion, @pepsisingapore is giving away 𝗧𝗛𝗔𝗡𝗞 𝗬𝗢𝗨 𝗣𝗔𝗖𝗞𝗦. simply tag your friends/families who are front-line workers and tell us why you nominated him / her. stand a chance to win a 𝗧𝗛𝗔𝗡𝗞 𝗬𝗢𝗨 𝗣𝗔𝗖𝗞 for both of you if chosen! (unique multiple entries allowed). contest ends 23 Aug 2020, with no entry fee or purchase requires , so good luck & start tagging now! . thank you to the sponsors for the generous giveaway! @pepsisingapore @kfc_sg @pepperlunchsg @popeyes.sg @mfmsingapore @lays @gelaresg @quaker . *T&C apply. https://rb.gy/ps1fts ————— #PepsiSG #PepsiLime #7elevensg #ILoveSingapore #Singaporean #Singapore #SG55 #NationalDay2020 #Parties #UnsungHeroes #SGLifestyle #SGBlogger #GoodThingMustShare #SGLifestyleBlogger #IGFood #InstaFoodSG #SGFoodie #SGKOL #KOLSG #GiveawaySG #ContestSG #SGContest

Bài viết do мαʏα ʜᴀᴢᴇʟ ǫɪɴ マヤ • sɪɴɢᴀᴘᴏʀᴇ (@qinlovesmacaronsss) chia sẻ vào

PARENT MICRO-INFLUENCERS

Parent influencers often provide an authentic touch to the audiences as they’re open to share their honest experiences raising children and give helpful parental advice. This explained why mom bloggers ranked 3rd in their ability to influence purchasing decisions after influencers in the Friends & Family and Food category. 

We made a separate blog about top engaging parent influencers in Southeast Asia, which comprises Mom fashion influencers, Cooking mamas, Daddy influencers, etc. Find out more at Top Parent Influencers To Partner With in Southeast Asia

GAMING MICRO-INFLUENCERS

Video games have seen an increase in popularity as people seek out entertainment options during the social distancing. Now, the number of gamers is huge, but the number of people watching game videos and live streams is even bigger. Partnering with gaming influencers opens up an opportunity for brands to break into this attractive market and connect with millions of millennials in a genuine way.

@teandpe is an ideal gaming influencer to partner with. He had a good engagement rate and a long record of featuring many brands such as @Tokopedia, @welovehonda_id. He also has a Youtube channel yet bis videos vary a lot from 20k to 200k views. Another gamer worth your consideration is @secretmadtoi, a Professional PUBG Mobile player playing for Team Secret, MalaysiaHe has an incredibly high engagement rate (11%) of over 55k followers mainly focused in Malaysia and Indonesia.

 

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Best Gaming Chair I ever Had #teamsecret #secretlab #secretlabschairs #madtoi #pubgmobile

Bài viết do MADTOI (@secretmadtoi) chia sẻ vào


Together with male players, female gamers are growing in popularity. @rinnmoka and @sachiimii are 2 female gamers receiving huge attention from social media. Their Instagram is a mix of fashion and lifestyle on top of their job as a gamer/livestreamer.  Both earn impressive engagement rates (16.8% and 5.9% respectively) and have their own Youtube Channels (Sachi Gomez and Rin Moka).

 

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🙃

Bài viết do Dinda (@rinnmoka) chia sẻ vào

 

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Girls in Gaming with @alodia , @ashlili & Sachi, moderated by @geekyamreeki ✨ Join us and sign up now! https://www.crowdcast.io/e/girlsingaming

Bài viết do Sachi Gomez (@sachiimii) chia sẻ vào

Top Parent Influencers To Work With In Southeast Asia

August 3, 2020 Posted by Influencer discovery 0 thoughts on “Top Parent Influencers To Work With In Southeast Asia”

With the closure of schools and educational institutions due to Covid-19, parents are spending more time at home with their children which has led to the rapid growth of parent influencers in 2020. 

In fact, parents often seek parenting influencers when taking on the role of nourishing and educating their children. According to a survey by Influence Central in 2016, Mom bloggers ranked 3rd in their ability to influence purchasing decisions after influencers in the Friends & Family and Food category. 

Parent influencers also have influence in numerous fields as they cover a wide range of topics to talk about regarding the family’s health and well-being. By partnering with the right parent influencers, brands will be able to reach much more diverse consumers than other influencer niches. 

Using Affable’s Influencer Discovery, let’s discover some of the top parent influencers to partner with in Southeast Asia!

Mom Fashion Influencers

@sherlynchanwp is a popular mom fashion influencer in Singapore and her Instagram is balanced between family and fashion-related content. While Sherlyn is based in Singapore, she has a diverse follower-base from Malaysia, Thailand, Indonesia and America according to our Instagram influencer analytics. 

Besides providing a consistent aesthetic look in her Instagram feed, what makes her content special is her beautiful pictures with her daughter featuring fashionable items. After all, who doesn’t like a cute baby and a lovely outfit in the same picture? 

 

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Wearing a really pretty apple green maxi today from @fashmob. #iwearfashmob

Bài viết do Sherlyn (@sherlynchanwp) chia sẻ vào

Another mom fashion influencer receiving great attention on social media is @poppyseptia. She features beauty & fashion brands, posts about lifestyle, inspirational content on top of her life as a mother. As a micro-influencer with 8.5k followers, @poppyseptia has a considerable engagement rate (5%) with her audience mainly based in Indonesia

Cooking Mamas

Besides being fashion icons, some mummy influencers are also really good at cooking! In recent months, parents had to prepare more home-cooked meals due to social distancing, putting cooking mamas under the spotlight on social media. 

@danicaspingris and @Lirongs are inspiring parent influencers who share their passion for cooking. Besides sharing parenting tips and tricks, these influencers also upload pictures of delicious home-cooked meals. With their proven recipes, cooking tips and cooking tutorials, followers rarely have to worry about what’s next on the menu! 

 

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When I discovered Gold Seas Premium Tuna, I was able to come up with new recipes using their different variants. The taste is incomparable because it’s made from 100% yellowfin tuna. Ibang iba. Try it for yourself and let me know what you think. You’ll really taste the difference! I am giving away Gold Seas Gift Packs for the 20 followers who will comment why they want to try Gold Seas Yellowfin Tuna Premium Flakes. The winners that I will choose will be announced on Gold Seas Premium Tuna Facebook and Instagram accounts. The gift packs will be delivered to you (delivery is within the Philippines only). Oh, before I forget, here’s another recipe just for you guys. #TheTasteOfPremiumTuna #YellowfinRichnessInEveryCan

Bài viết do Danica Sotto-Pingris (@danicaspingris) chia sẻ vào

 

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Another day, another meal. Braised pig trotter, steam cod, kailan w baby abalone. #lir0ngskitchen

Bài viết do Lirong (@lirongs) chia sẻ vào

Daddy Influencers

Daddy influencers are also rising in popularity even though they may not be as popular as mummy influencers. Their content brings a different perspective towards parenthood and reflects the changing role of fathers in modern families. @cheekiemonkies is a daddy influencer in Singapore that successfully delivered that message. His content covers a wide range of parenting topics including outdoor activities, advice for parents, funny moments with his children and cooking videos. His Instagram feed is also insightful and entertaining to read about parenthood and family life.

Another influential daddy influencer and self-proclaimed fitness addict is @andrew.white. Andrew’s Instagram feed is aesthetically pleasing with stunning photos of him and his family engaged in exciting fitness activities. According to our Instagram influencer analytics, he gained for himself a high engagement rate of 2.64% on over 700k followers concentrated in Indonesia.

Parent Influencers with High Engagement Rates

Engagement rate is one of the first few factors brands should take into account when it comes to influencer campaign management. 

Our Instagram influencer analytics ranks @chanclaraa in the top parent influencers with high engagement rates on Instagram. With an engagement rate of 3.97%, her secret lies in generating authentic content. She regularly shares parenting advice and honest feelings about having children, which gives the audience a glimpse into the life of a mother. What’s more, there is always an interesting story behind the happy moments captured with her daughters!

If you are looking for an engaging parent macro-influencer, @aanurul is the one for you. With over 108k followers, @aanurul is a famous Youtuber and Instagram influencer. Her videos capturing warm family moments and fun times with her children are always entertaining to watch. She is rewarded with an impressive engagement of 3.21% by her audience and is definitely someone you can count on for a successful influencer marketing campaign.

BONUS: Children Influencers

Have you ever heard about @leialauren? They are adorable twins with more than 300k followers from all over Southeast Asia such as Thailand, Indonesia, Singapore, and Malaysia.

Similar to daddy influencers, children influencers are now growing a massive following on social media. In fact, kid influencers are now the new social media stars as people head over to their Instagram for amazing photos and heartwarming family moments. Depending on your brand’s creativity, these kid influencers can promote just about anything too! 

Partnering with children influencers is a powerful way to raise your brand’s awareness and reach a diverse audience.  Start thinking outside of the box and find the right influencer to launch a successful campaign today!

 

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All decked out in their Baju Kebaya ready to celebrate Racial Harmony Day in school! #racialharmonyday

Bài viết do Momo Twins – Leia & Lauren (@leialauren) chia sẻ vào

 

 

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[GIVEAWAY] Read that fish oil helps with eczema so i’ve got the girls started on Swisse Kids Fish Oil! A 100% sugar-free formula with sustainably-sourced and mercury-tested omega-3, it is high in DHA and EPA to support cognitive function, brain health and healthy eye development. We’re delighted to share that we will be giving away 2 Swisse Kids sets (worth over S$140 each)! All you have to do is like this post, tag a fellow parent who would love to try this, follow @swissesg and both of you will stand to win! One unique tag per comment, for local residents only. The winner will be selected on 1 February and notified via DM. #SwisseSG #SwisseWellness #SwisseKids #ad

Bài viết do Momo Twins – Leia & Lauren (@leialauren) chia sẻ vào

 

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fitness microinfluencers

Top Trending Fitness Microinfluencers in Southeast Asia (SEA)

July 10, 2020 Posted by Influencer discovery 0 thoughts on “Top Trending Fitness Microinfluencers in Southeast Asia (SEA)”

The COVID-19 outbreak has caused the fitness industry to go digital. While gyms near you might be closed, home fitness has seen a huge uptake as a promising alternative which is nearly as intense as a gym workout.

Looking to engage stay-home consumers? The spotlight is now on fitness influencers who are leading the trend with their home fitness workouts. As more people shift towards home workouts, fitness influencers have seen a spike in engagement and in direct-to-consumer sales. Motivating and fun influencers inspire consumers to keep in shape, aside from all the quarantine snacking. After all, who doesn’t want to get fitter and kill some time during self-isolation?   

In particular, we are zooming into microinfluencers in the fitness industry. Despite having a smaller audience, fitness microinfluencers are more niche-based and have higher observable engagement which is meaningful for brands to tap on. Overall, the benefits of working with microinfluencers are plenty, as mentioned in our previous blog post. 

Influencers with Viral Home Fitness Workouts

One of the viral trends you might have heard of is Chloe Ting’s workout videos. With more around 10.2M subscribers on YouTube, Chloe’s workouts are beginner-friendly and need little to no equipment. Her most-viewed video, “Get Abs in 2 Weeks”, has since earned 150M views. She also has other free home workout programs which fit perfectly with stay-home consumers who are looking to kill time and achieve their fitness goals.

And if you’re not a part of the trending #ChloeTingChallenge, we have another rising fitness influencer closer to home – Jordan Yeoh. The Malaysian ‘durian seller’ turned fitness instructor saw a rapid subscriber growth, attracting audiences with his unique live home workout videos. Besides surprising his followers with home gym workouts using household objects, he also showcases fun workouts with his daughter in his videos. 

 

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Biceps + Legs + Shoulder + Chest + Daddy’s little girl’s core workout

A post shared by Jordan Yeoh (@jordanyeohfitness) on

Fitness Microinfluencers On TV

Chai tow kway (fried carrot cake) chef, Walter Tay, is one of the rising fitness microinfluencers, who has the attention of Singapore’s fitness community. Known as the Hawker Hunk, Walter extends his influence to sharing home workouts on television programme, Home Together, by @mediacorpch5

Another fitness microinfluencer to note is Kirstie Gannaway who is known for her appearance on Channel NewsAsia’s adventure and lifestyle guide, This Weekend. As a female boxer, her posts combine both beauty and strength and she also motivates her followers with inspirational captions.

 

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In the darkness we get the chance to see what we couldn’t when we were blinded by bright lights 💡 📸Photography by @bangbing_b8

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As traditional media warms up to social media influencers, brands can target microinfluencers to reach audiences across a variety of channels.  

Fitness Mums

Next on our radar are the fitness mums of Instagram! These super mums are true #fitspo, as we all know how busy mums can be. Working out, however, seems effortless for @thatmomoffour who has 4 children. On top of that, she is also co-founder of @triumfitness, playfully engaging her daughter and dog to teach virtual classes with her from home.   

@kellylatimer, or “Sienna’s Mummy” as she calls herself, also showcases the precious mother and daughter bond she has with her daughter. Including fitness activities into their daily life, Kelly features this active lifestyle with her family in her posts and collaborations with @samsung_sg.  

 

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✖ letting off some steam ✖ We run. We sweat. We play. We sweat so much. She is always running. We are always working out. We are rolling on the floor. We are enjoying this time together, because these moments are precious. I am an essential service, so I am working outside right now. And that is a little scary. We meet people. So, whilst Sienna is getting sweaty at home, and I am potentially germy whilst out, I am ever thankful for the little things like @samsung_sg’s Hygiene Steam Cycle. The steam rises up from the bottom of the drum and removes up to 99.9% of bacteria from the laundry. So, go be a child, sweetheart. Cuz the great outdoors, is truly very great. And mama knows you’re safe. #sgunited #stayhomesavelives #stayhomestayhealthy #samsunghomeappliances #siennajamieloi #letthemplay #quickdrive #1000hoursoutdoors #childhood #withGalaxy #GalaxyNote10plus #ad

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And if you are looking for some beautiful and elegant yoga poses to go with your brand, fitness microinfluencer @hanadoesyoga recently had a successful Mother’s Day collaboration with @sudio by integrating wireless earphones into her workout.

 

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how are you mamas treating yourself on Mother’s Day this year? previously, i’d have told the fam to not bother me and let me have a day all to myself – there was a time when the kids were small, when i had to lock myself in the toilet for some alone time while they bang down the door to let them in. #truestory #ihavephotoevidence 🤷🏻‍♀️😂 but now, as they’re older and doing their own things and finding their own space without me, i find that i *do* want them to bother me a teensy bit more. also, now, i‘m the one having to bang down their doors… 😂 anyway, happy Mother’s Day to mamas new and old out there! ps: you can treat yourself to these sweet @sudio wireless earphones. use the code ‘hanadoesyoga’ for 15% off! #sudio

A post shared by h. does yoga ૐ (@hanadoesyoga) on

Student-Athletes Microinfluencers

Within the fitness microinfluencer community, student influencers provide a valuable connection to the youth. Young teens now have a big following on social media which can help brands achieve a takeoff with their Gen Z marketing strategy

Full-time student-athlete, @kerstinong, has 11.3k followers and engages her followers with creative content using @underarmoursg shoeboxes for her single leg hops.

On the other hand, SMU Business student, @janaechua, has an aesthetic feed filled with fitness content and shared about the trampoline fun she experienced @BounceSingapore. As millennials are constantly looking for new activities to do with friends, recommending fun and entertaining activities only shows that she knows her audience too well. 

 

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Recently, I was given the opportunity to embark on a fun entertainment trail and I had so much fun! I went to @BounceSingapore with my gal pals where we tried to shoot hoops, do flips (in which we failed but we tried) and also trailed along the climb wall! If you’re looking for a new activity to do with your friends, you should definitely check out Bounce at Cineleisure 😊🥰 Here’s a promotion not to miss: a special Double Deal available from now till 17 April (weekdays only)! At just $52, 2 jumpers can enjoy 2 hours of jump, slushies and grip socks! Bask in some youthful energy, as Cineleisure is a great place to hangout with its diverse yet affordable range of entertainment options! @CathayLifestyle #CathayEntertainmentTrail #CathayLifestyle @TheGoodFolks #bouncesingapore

A post shared by JANAE CHUA • SINGAPORE (@janaechua) on

Leveraging on student microinfluencers in the fitness community not only helps brands to reach out to campuses, but also sends a powerful and relevant message to the younger audience.

Ready to start your own influencer marketing campaign and discover other fitness microinfluencers? Find out how to find the right influencers

 

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