“Where to find the right influencers for my marketing campaign?”
“This influencer has many followers, so they must have a large audience reach!”
With the rise of influencer marketing, I am sure many brands like yours are trying to reach out to the right influencers for your marketing campaign. However, we often see brands getting stuck as they do not know where and how they should start looking.
Now fret not, because this is the fun part. Affable is one of the best influencer platforms that help you make the right decision based on our instagram influencer analytics. Let’s dive right into it, and here are the 4 things that you can look at to pin down the right influencer!
1. Influencer’s engagement rate and suspicious followers
Influencer’s engagement rate is the first thing you should take into account when it comes to influencer analytics. This indicator is important as it measures the level of interaction from followers for the content created by influencers. Engagement rates are calculated by:
Likes + comments + saved
However, due to the recent infamous ways of buying Instagram followers and automatic comments, engagement rate may not be enough to evaluate how authentic an Instagram profile could be as the number could become artificially inflated.
Affable is one of the best influencer platforms that helps you determine influencer’s true reach by checking their rate of suspicious followers. Influencers with a high percentage of suspicious followers may be an indication that they are using questionable techniques to grow followers, thus might not be a good choice for your brand.
2. Influencer’s brand affinity
You surely wouldn’t want to work with influencers who used to partner with your competitors, as this could confuse the audience about your brand, right? We can help you avoid such incidence by listing down all the brands that the influencers have worked with before. It also shows whether the post was sponsored or organic, when the image was posted and links to those posts for further reference.
It is also important to find influencers who share the same interest with your business’s category as it can add credibility and relevance for your campaign.
Check out other reasons why brand affinity is an important instagram influencer analytics.
3. Audience’s demographics
Audience’s demographics is one of the key instagram influencer analytics to find out the right influencers. Using Affable, you can discover the influencer’s audience based on their demographic information such as age range, location and gender distribution. This feature gives you a clear picture of what the influencer’s audience will look like and if they match your brand’s targeted audience. These statistics are also provided if you wish to find Facebook influencers.
Our partner, Huawei Technologies was able to reach out to 75% of their targeted audience – female, 20-30 in UAE by selecting the right influencers through Affable.
4. Audience’s interests and brand affinity
Besides the demographic information, another useful analytics that helps you facilitate your decision-making is the audience’s interests and brand affinity. If the audience’s interests are in line with your business’s category, your marketing campaigns will stand a higher chance of receiving engagement and better conversion rate.
Now, with these information, you no longer have to worry about making unsound judgements. Affable is one of the best influencer platforms which helps you enhance your decision based on trusted instagram influencer analytics. For more information and features on Affable, you can check us out at affable.ai for a free trial!