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How to find the right influencers using Affable

How to find the right influencers using Affable

March 4, 2020 Posted by Artificial Intelligene, Influencer Marketing 0 thoughts on “How to find the right influencers using Affable”

“Where to find the right influencers for my marketing campaign?” 

“This influencer has many followers, so they must have a large audience reach!”

With the rise of influencer marketing, I am sure many brands like yours are trying to reach out to the right influencers for your marketing campaign. However, we often see brands getting stuck as they do not know where and how they should start looking. 

Now fret not, because this is the fun part. Affable is one of the best influencer platforms that help you make the right decision based on our instagram influencer analytics. Let’s dive right into it, and here are the 4 things that you can look at to pin down the right influencer! 

1. Influencer’s engagement rate and suspicious followers

Influencer’s engagement rate is the first thing you should take into account when it comes to influencer analytics. This indicator is important as it measures the level of interaction from followers for the content created by influencers. Engagement rates are calculated by: 

  Likes + comments + saved

However, due to the recent infamous ways of buying Instagram followers and automatic comments, engagement rate may not be enough to evaluate how authentic an Instagram profile could be as the number could become artificially inflated.  

Engagement rate and suspicious followers are important to identify the right influencers

Engagement rate and suspicious followers are important to identify the right influencers

 

Affable is one of the best influencer platforms that helps you determine influencer’s true reach by checking their rate of suspicious followers. Influencers with a high percentage of suspicious followers may be an indication that they are using questionable techniques to grow followers, thus might not be a good choice for your brand.

Our partners, Stylehaul and Mothercare saved up to 70% of their time planning and researching on the data for micro-influencers by using Affable.

2. Influencer’s brand affinity

You surely wouldn’t want to work with influencers who used to partner with your competitors, as this could confuse the audience about your brand, right? We can help you avoid such incidence by listing down all the brands that the influencers have worked with before. It also shows whether the post was sponsored or organic, when the image was posted and links to those posts for further reference. 

It is also important to find influencers who share the same interest with your business’s category as it can add credibility and relevance for your campaign.

Check out other reasons why brand affinity is an important instagram influencer analytics.

It can be seen that this influencer has the record of partnering with fashion brands

It can be seen that this influencer has the record of partnering with fashion brands

 

3. Audience’s demographics

Using Affable, you can discover the influencer’s audience based on their demographic information such as age range, location and gender distribution. It’s important to know your influencer’s audience demographics to ensure that they match the demographics of your target market. It keeps you from wasting time and money on marketing to those who aren’t likely to be your customers.

Audience’s demographic information is useful to help you select the right influencer

Audience’s demographic information is useful to help you select the right influencer

 

Our partner, Huawei Technologies was able to reach out to 75%  of their targeted audience – female, 20-30 in UAE by selecting the right  influencers through Affable.

 

4. Audience’s interests and brand affinity

Besides the demographic information, It is also important to work with influencers whose audiences share the same interest with your business’s category. If your category is align with the audience’s interest, your campaigns will stand a higher chance of receiving great engagement and generate better conversion rate!

If the audience’s demographics and interests match your targeted customers, you may have found the right influencer 

If the audience’s demographics and interests match your targeted customers, you may have found
the right influencer

 

Now, with these statistics, you no longer have to worry about making unsound judgments. Affable is one of the best influencer platforms which helps you enhance your decision based on trusted Instagram influencer analytics. For more information and features on Affable, you can check us out at affable.ai for a free trial!

 

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Leverage your Influencer Campaign Management with Affable

September 15, 2018 Posted by Artificial Intelligene, Influencer Marketing 0 thoughts on “Leverage your Influencer Campaign Management with Affable”

Affable is an AI platform that aims to make your influencer campaign management more effective and transparent. Once you have chosen the right influencers, we can go one step further and give you a custom report of how well your influencer campaigns performed.

Affable’s campaign analytics unpacks the campaign learning for you, so that you can take advantage of any successes or avoid mistakes in future campaigns. Here are the insights that our influencer campaign platform provides to leverage your influencer campaign management:

#1 Overall Campaign Summary

The summary displays the sponsored influencer posts and a quick overview of the campaign performance in terms of total likes, comments and engagement rate of your entire campaign.

If you partnered with  10 influencers for your brand to work on a particular campaign, for example, the promotion of a new phone, this feature can give you analytics of how those 10 posts performed.

#2 Campaign Reach

Affable Report

Campaign reach refers to the total number of different people who engaged, at least once, with your post during a given period. Affable can display this information visually to show you the demographic breakdown of the audience reached.

#3 Engagement:

Engagement is the most important measure of an influencer marketing campaign according to a report published by Linqia. The result showed that 81% of the respondents believe that engagement is the ultimate influencer marketing KPI and all others pale in comparison. As an effective influencer campaign platform, Affable can help you track:

Likes — Likes are a basic and important measure of content appreciation. They also help you quantify the buzz around your influencer content thus your brand too. Not sure if the post engagement is good? Compare with the other posts uploaded by the same influencer.

Comments — Depending on the number and nature of comments, you can tell whether or not your audience likes your content. Again, we can help you find how effective was the influencer’s branded content compared to other organic content uploaded by the same influencer.

#4 Gender Distribution

If your business has a product/service that appeals to both genders, demographics wouldn’t be the first KPI to keep in mind. However, when you are looking to target one gender more, or you are promoting a gendered product, focusing on gender distribution should be a part of your influencer marketing strategy. Affable can accurately breakdown gender analysis of an influencer’s post and give you a % value.

#5 Location-specific metrics

If your business is set up in Singapore but your influencer’s post reached India to a large degree, there will not much increase in sales/visibility to your actual target market. With Affable’s location distribution, you will be able to detect the exact countries your campaigns actually reached.  Knowing this, you can avoid working with influencers who may not have a strong presence in your market.

#6 Age-Distribution

Age distribution is a powerful insight you can not find on Instagram. As to why you need to know the ages of your audience,  this information can help you define what influencer marketing strategy you should use to communicate with your audience, where to find them, and listen to what they want from your business. Based on the results, you can adapt your keywords and SEO strategies to reach your market better.

By providing such reliable insights and statistics, Affable is one of the best influencer campaign platforms that can leverage your influencer campaign management! If your campaign is a success, using our management tools can help you know why. On the other hand, if you fall short of your KPIs, you can know instantly by seeing where things went wrong, and adjust your influencer marketing strategy accordingly.

 

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