Posts in Artificial Intelligence

Discover influencer trends with affable

Discover Influencer Trends by Affable’s Content Discovery

March 13, 2020 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Discover Influencer Trends by Affable’s Content Discovery”

Why Content Discovery

Understanding current influencer trends in your region is crucial as it can provide you with insights about what kind of content influencers are posting on their Instagram and also helps strategize your brand’s message. However, we often see brands struggling by relying a lot on their own knowledge or spending plenty of time and manpower on doing research to find out!

With Affable’s Content Discovery Platform, you will be given the access to our massive instagram influencer database and generate quick result within a few clicks! All you need to do is using a selection of our filters to display the influencer trends that you are looking for. Our list of criteria include:

  • Interests
  • Hashtags used
  • Influencers’ handle
  • When was the image posted
  • Affiliated brands
  • Whether the post was sponsored or not
  • Country the image was posted in

When you run the search, the results are displayed on the basis of recency, the highest number of likes and comments. 

Why Affable’s Content Discovery 

Firstly, this tool can help identify engagement triggers on Instagram – search and social listening trends – to help you strategize your brand message.

You can also use our platform to do competitive research quickly with our massive instagram influencer database. For example, type in “#DanielWellington” in the Hashtag search and plug in the Date you want to see their sponsored content for. Use the Sorting tool then to display the results in the order of the highest number of likes. There you go!

Now you can see with great ease what are the influencer trends for Daniel Wellington in a specific period and location by using our platform!

Now you can see the influencer content for Daniel Wellington in a specific period of time

We also use advanced computer vision to find content for specific interest. When you search for ‘Excercise and Fitness’ in the Interest search, our algorithms scan all images uploaded by influencers to shortlist the pictures with this interest.

Influencer trends for "exercise and fitness" interest

Influencer trends for “exercise and fitness” interest

 

Using Affable’s Content Discovery gives you the access to our massive instagram influencer database and the opportunity to generate the best result from it. So take this chance and discover influencer trends within a few clicks!

Feel free to explore Affable’s Content Discovery here: https://app.affable.ai/#/pages/content-discovery

Influencer marketing roundup

Influencer Marketing 2018 Round Up South East Asia

January 9, 2019 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Influencer Marketing 2018 Round Up South East Asia”

Year 2018 has been a phenomenal year for marketers in South East Asia. Over 1.5 billion active social media users have helped South East Asia catapult ahead and become one of the most sought after markets for social media influencer marketing.
We have complied influencer marketing metrics for 8 different countries in South East Asia and packaged them into a swanky report.

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Get the full report for South East Asia RIGHT NOW!

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influencer marketing in India

Influencer Marketing in India

December 12, 2018 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Influencer Marketing in India”

Influencer Marketing in India is on the rise, and for good reason: the right influencers can make or break a brand. It is no surprise that brands in India are joining in on the trend, but can they truly get the promised return on investment from their influencers?

The rising problem of Fake followers 

In India, there are over 30,000 India influencers (and counting!) in our instagram influencer database. By running our instagram influencer analytics, we acknowledged that there is a large number of influencers who have been using infamous ways to buy their Instagram followers. Do you know that a payment as little as ₹150 ($2.10) can earn you up to 1000 followers?

We all know that buying instagram followers is a bad idea. One of the reasons that influencer marketing works so well is the ability of influencers to create real impact over the purchasing behaviors of their fans. Once the audience itself is fake and can easily be purchased, little room for campaign effectiveness can remain.

How to tell if an influencer has bought followers?

One manual way to figure out if an influencer has purchased followers is by sifting through their followers. If you see something like the following then there is a high chance that the followers are paid for:

 

Similar account names, with stock imagery as profile pictures

As you can probably see, this process is highly manual and time-consuming. Luckily, at Affable, our machine learning algorithms do that for you! This is described in our previous post.

The good news

It’s not all gloom and doom. India has plenty of authentic, engaging influencers, and our advanced instagram influencer analytics can help you find them within a few minutes! Here is a food influencer that our search engine identified as having one of the highest engagement levels:

Sample analytics of @the_savage_lens on available on Affable

@the_savage_lens is a Pune based creator that takes gorgeous pictures of foods. Our analysis shows that he is one of the most engaging Indian influencers with an average engagement of 11%, which is several times higher than the 1.49% engagement of similar influencers. This, of course, is no mystery once you see how beautiful and well composed his posts are:

View this post on Instagram

This vadapav was ajajzbzbzbbzznnz….❣️ And I'm feeling ajsnsnznzn right now because a) I missed the deadlines for @platterjoy giveaway b) I'm not getting time to write a crazy good caption. So my dear dear sizzy, Nidhi, accept this entry of a Desi snack with a twist. The twist is that I made the Vada and everyone twisted after eating it because I misjudged the amount of spices. I know I'm awesome at cooking. No claps pls. 🙂 . Anywho, it's Wednesday… midweek and I've finally come home. My braveheart crossing 14 signals to go to office and another 14 to come back home. And typing this caption while waiting in between the ever growing traffic, pollution and population of Pune just to save a few minutes so that after coming home I can just post it ASAP because I gotta leave for work!🥂 . Ah! Wasn't I just back from one? Yeah, that was the one which pays my bills. This is the one which pays for my smiles. Yes, you might have guessed it right – Photography. I'm finally visiting a place I've always loved. Which place is that? Well.. keep checking the stories for details. 🐿️ . I'll roast you if you find typos 🦅

A post shared by Sameer | Food Photos (@the_savage_lens) on

Now the only question remains, how can you find influencers as engaging as this man to spread the word about your brand?

Find the right influencers with our instagram influencer analytics

At Affable, we have built cutting-edge machine learning algorithms to help brands detect fake followers and make the right decision based on reliable statistics. More than that, we are also an influencer campaign platform that helps brand measure the true reach other influencer marketing campaigns.

Sign up free today and search among 30,000+ Indian Instagram influencers here:

Free Trial. Easy setup. Cancel anytime.

Detect Fake Instagram Followers using AI

November 22, 2018 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Detect Fake Instagram Followers using AI”

Social Media platforms like Instagram and Twitter have taken a strong stance against fake followers and accounts that boost their social presence with the purchase of fake followers. Instagram’s latest announcement is another critical step towards reducing this unwelcomed behavior.

This is an excerpt from their press release – “It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity. Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity.”

Genuine Influencers and Key Opinion Leaders are popular because of the content they create. These are content creators who amass huge following from an audience who relate to them and trust them. At Affable, we have a massive instagram influencer database together with machine learning algorithms that can detect the influencer’s suspicious followers. On an average, there is 5% – 15% suspicious followers for most instagram influencer accounts.

 

Screenshot of an influencer's profile on Affable showing fake followers

How does Affable detect fake followers?

As humans, we can manually check if a profile is suspicious. Let’s look at the profile below – The username and the staggering following-to-follower ratio clearly suggests it is a dummy account. However, this manual method is time-consuming and nearly impossible to check since each influencer has thousands of followers. By using Affable, you will be given the access to our great instagram influencer database and find authentic influencers within a few minutes!  This is not all though, our algorithm also looks at other profile criteria to gauge its authenticity.

 

Screenshot from Instagram with fake followers

 

Affable can also provide statistic of influencer’s follower growth over time. For any influencer, you can visualize the timeline of their follower growth. Sharp spikes typically suggest that the account has had a mass-following in a short span. Sometimes these spikes are also caused by giveaways, but you should be careful when you see concurrent spikes as below.

Screenshot of an influencer's profile on Affable showing fake followers

 

Besides providing analytics on existing influencers, we also allow brands to add new profiles into our instagram influencer database. Just click analyze on a non-existing influencer, their complete profile will be immediately added to our platform and delivered to your email in minutes!

Brands are taking a proactive step to avoid spending marketing dollars on influencers with fake followers. Most recently, Keith Weed, Chief Marketing Officer of Unilever expressed concerns and took a stance that the Consumer Goods company will not work with any influencer who purchases ghost followers.

Are you planning an influencer marketing campaign? Do you know if the influencers you have in mind are really authentic? Check them out on Affable with a free trial: www.affable.ai

Affable : AI solution to scale word-of-mouth marketing

June 18, 2018 Posted by Artificial Intelligence 0 thoughts on “Affable : AI solution to scale word-of-mouth marketing”

Over the last couple of years, marketers have shifted their marketing budgets towards micro influencers on Instagram. As brands can get as much as 20% ROI and be able to engage with  a niche audience with lesser costs, micro-influencer marketing is an ideal strategy to invest into and make the best of influencer marketing benefits.

The current process of finding and working with micro-influencers on instagram is highly manual, time-consuming and full of guesswork. Marketers spend days manually searching through hashtags finding for a relevant user, and then based on vanity metrics like number of followers & asking friends, they decide whom to engage.

Affable is an end-to-end platform that help marketers discover authentic influencers in our micro-influencers database, engage and measure effectiveness of influencer marketing campaigns.

 

As one of the best influencer platforms, Affable is built on computer vision algorithms to profile micro-influencers on Instagram through their images. We scan public Instagram content to gauge user-interest from their images and videos. If you can’t find an influencer on our platform, no problem! We allow all users to add new influencer to our micro-influencers database: Just click analyze on a non-existing influencer, and their complete profile will be delivered to your email in minutes!

Example of a fashion influencer

Example of a fashion influencer

 

 

The problem of bots and fake-accounts has plagued social media, and lots of Instagram influencers seem to have a surprisingly high number of suspicious followers. With Affable, you can determine influencer’s true reach by checking their suspicious followers:

An example of buying followers on Instagram

An example of fake engagement on Instagram

 

Additionally, you probably don’t want to work with influencers who used to partner with your competitors as it goes against influencer marketing benefit, right? We can help you avoid such incidence by listing down all the brands that influencers have worked with before. It also shows whether the post was sponsored or organic, when the image was posted and links to those posts for further reference.

Checkout other reasons why Influencer Brand Affinity should be added to your influencer marketing strategy!

 

 

Affable’s post-campaign analytics helps marketers determine the true reach — the persona of the audience that engages with the influencer content. This helps marketers not only measure the reach of the current campaign but also helps them decide which micro influencers to work with, in the future.

 

Our vision is to empower anyone — from a homepreneur to an enterprise — with tools that can scale their word-of-mouth marketing requirements. We strongly believe that technology can make it possible, and at Affable we are building that technology that unlocks scale in word-of-mouth marketing and exploit the best of influencer marketing benefits.

To access our massive micro-influencer database and get an early sneak-peak into Affable, register for early access at https://www.affable.ai or write to us at founders@affable.ai