Posts by Nisarg

Top Trending Luxury Influencers in Southeast Asia

February 16, 2021 Posted by Uncategorized 0 thoughts on “Top Trending Luxury Influencers in Southeast Asia”

Luxury brands have gravitated more towards influencer marketing in recent years. As consumers shift from traditional media to social media platforms, luxury is no longer about mystery and secrecy, but more about authenticity, quality, and personality. Working with luxury influencers is one of the best ways to reach out and engage with luxury consumers as they update the latest high-end fashion and beauty trends on their Instagram feed. 

However, luxury brands have to pay more attention and select the right type of influencers when it comes to high-end fashion and beauty products. Relationship building with the right influencers can generate large amounts of engagement and buzz, but working with the wrong influencers may risk diluting the brand image. To reach a niche audience like luxury consumers, luxury brands are using influencer analytics platforms like Affable to analyse the audience demographics and find suitable influencers.

Looking to find the right luxury influencer for your influencer marketing campaign? Read on to find out who are the top trending luxury influencers in Southeast Asia!

Top Luxury Influencers in Singapore

Netflix’s reality TV show, Bling Empire, has been topping the charts in Asia since its release as audiences are fascinated by the lives of wealthy Asian influencers in Los Angeles. Luxury influencers with high-end fashion and beauty products on their Instagram feeds are also capturing consumers’ attention on social media. 

One noteworthy Singaporean influencer is He Ying Ying (@hereisyingying) – a Mediacorp celebrity with a great taste in fashion! According to our influencer analytics platform, Ying Ying’s audience consists of mainly millennials in Singapore and she has a high engagement rate of 5.08%, making her the top luxury influencer in Singapore.  

She carries various luxury bags in her Instagram photos, including brands like @longchamp, @redvalentino, @coach and @mcmworldwide. Her most recent collaboration showcases a simple and chic Longchamp bag and her two cute kitties which received over 5k likes in just 3 days! 

Top Luxury Influencers in Malaysia

As for Malaysia, the top luxury influencer goes to none other than May Ho (@mayho10) who has 394k followers on Instagram. May is also a popular YouTube influencer with her own YouTube channel which currently has 41.2k subscribers. She frequently updates her channel with exciting unboxing videos of various luxury bags, so luxury brands looking to partner with her can potentially use engaging videos to appeal to consumers. With a fun and authentic personality, luxury brands that work with May can definitely make luxury products relevant and exciting to consumers too! 

 

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A post shared by May Ho 美好 (@mayho10)

Top Luxury Influencers in Thailand

Bosck (@bosck) is our top Thai luxury influencer with around 85% of his audience concentrated in Thailand and a high engagement rate of 2.62%. With a rapid increase in followers since August 2020, luxury brands should definitely keep a lookout for this rising star! 

Loved for his model-like figure and handsome outfits, audiences follow him on his other social media channels including TikTok, YouTube and Twitter. Multi-channel content creators like him are able to reach wider audiences and generate greater brand recall for influencer marketing campaigns. Check out his stunning collaboration with @coach below which generated over 5k likes!

 

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A post shared by BOSCK ③⑥⑤⑨ 🦕 (@bosck)

Top Luxury Influencers in Indonesia 

Next up, we have our top Luxury influencer in Indonesia! As a luxury travel influencer, Hendrick Hartono (@hendrickhartono) has been to 77 countries, and is a self-proclaimed luxury resorter. 

His feed is filled with captivating images of his travel journeys all around the world, transporting his audiences to exciting travel destinations. Followers are also given a peek into his stays at some of the most luxurious resorts in the world.  

However, with the travel restrictions due to COVID-19, many travel influencers have been impacted and are adapting their strategy. Keeping his Instagram feed active, Hendrick’s has been going for staycations within Indonesia at resorts including Four Seasons Resort Bali at Jimbaran Bay and Candi Beach Resort & Spa. By encouraging audiences to tag someone else, Hendrick has also maintained engagement with his followers on social media. 

If you’re interested, you can also hop over to our COVID-19 related blogs to learn more about how influencer marketing changes after COVID-19 and how brands should adapt their strategies!

 

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A post shared by HENDRICK HARTONO (@hendrickhartono)

Top Luxury Influencers in Vietnam

If you’re looking for a luxury influencer in Vietnam, why not consider working with Bell (@krisbellnguyen)? With 73% of non-branded content, she is known for being an authentic inspiration for many followers. Her luxury lifestyle is also captured in aesthetic photos on her Instagram feed, earning her a high engagement rate of 3.19%. In fact, her recent collaboration with @empireluxury.vn had more than 2k likes! 

 

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A post shared by B E L L 🔔 (@krisbellnguyen)

Top Luxury Influencers in Philippines

There are many influencers in the Philippines but only a few can compare to Ashley Colet (@itsashleycolet_) in terms of style. With a high engagement rate of 3.67% compared to similar influencers with only 2.59%, Ashley is among the top luxury influencers in the Philippines. Furthermore, her background as a freelance model guarantees that audiences will be wowed by her beautiful photos. According to our influencer marketing platform, her minimalistic yet edgy feed also resonates with her audience which is made up of female millennials. For luxury brands looking to increase their relevance to millennials, Ashley is a great influencer to keep in mind.

 

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A post shared by Ashley Colet 🐾 (@itsashleycolet_)

Can’t wait to find out more top performing luxury influencers to work with for an effective influencer marketing campaign? Contact us for a free demo to learn more about our influencer data analytics platform and discover authentic influencers for your brand!

 

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TIKTOK ANALYTICS: 6 IMPORTANT METRICS FOR YOUR CAMPAIGNS

January 29, 2021 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “TIKTOK ANALYTICS: 6 IMPORTANT METRICS FOR YOUR CAMPAIGNS”

There’s no denying that TikTok is a powerful platform to drive awareness and conversions for your business. As 51% of TikTok influencers are Gen Zs and Millennials, TikTok is a great opportunity for brands to expand their reach and drive active engagement with the younger generation on social media.

From choosing the right influencers to keeping track of their performance, there are important TikTok analytics that brands must know to optimize their campaigns. Just like running influencer marketing campaigns on other platforms, brands will have to find the right TikTok creators to reach the right target audience. Monitoring influencers’ performance and determining which influencers are producing results also becomes essential when it comes to influencer campaign management. 

Today, we’ll be looking at 6 metrics in total, broken down into 3 different categories – Influencer statistics, follower demographics, and campaign engagement. Let’s dive in now!

TikTok Influencer statistics

Influencer Engagement Rates

Engagement rate is one of the key performance indicators (KPIs) of a TikTok creator. Using our TikTok Influencer Analytics, you will find a set of comprehensive metrics to measure influencer’s engagement, including Average Plays, Average Comments, Average Shares, Average Likes and Suspicious Follower Rate. 

In general, we would recommend brands to collaborate with micro-influencers. According to our influencer marketing report, influencers with 10k-100k followers have the highest average likes and views on TikTok compared to other influencer tiers. It is also highly possible for brands to reach and engage millions in minutes as TikTok micro-influencers often have more views than their follower count.

For more information, read our full report here.

Followers Timeline

Followers timeline, together with suspicious follower rate, can help brands to measure the authenticity of an influencer. Timelines with sharp spikes suggest that influencers have earned a massive following in a short span. This phenomenon happens for several reasons such as hosting of giveaways, partnerships with big brands, influencer scandals or even buying fake followers. Regardless of the reasons behind, marketers should always be cautious when seeing these concurrent spikes above.

Engagement Timeline

Engagement timeline is another factor worth looking into when finding the TikTok influencers. Influencers with an engagement rate that is going downhill is not a good signal, even if they have had pretty good engagement rates in the past. It shows that either the content is less interesting over time or the influencer is currently not active enough to maintain his/her engagement.

Audience Demographics

With this metric, brands can understand the influencer’s audience based on their demographics such as age range, location and gender distribution. This metric can help brands to check if their audiences match the demographics of your target market. More importantly, it keeps marketers from wasting time and money on marketing to those who aren’t likely to be your customers.

TikTok Campaign’s Engagement

Campaign overview

When tracking your campaign’s performance, the first thing you should look into is the overall campaign results, which include Total Estimated Reach and Average Engagement Rate. From that you can calculate different metrics including CPM (Cost Per Mile), CPE (Cost Per Engagement) and CPV (Cost Per View).

According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. So in this case, an influencer campaign with an average engagement rate of 16% is a highly engaging campaign. 

Engagement breakdown

One of the most attractive metrics to measure campaign performance is the engagement breakdown for TikTok videos. By knowing what are the TikTok posts that have received high engagement rates, brands can identify which influencers are driving more value. Brands can also know whether their content strategy is working so as to get better ideas for future video marketing campaigns. 

Using Affable’s TikTok influencer campaign analytics platform and Content Discovery Tool, you can easily find the total reach and engagement for each video, together with estimated engagement rate in 4 different metrics: Views, Comments, Likes and Shares.

The results can also be exported into an Excel spreadsheet so you can easily keep track of your results and present it to your team.  

Bonus: Using Affable’s Content Discovery platform, you can also track your competitor’s performance on TikTok. Simply use our advanced filters to search for influencer’s content and you can see what kind of content your competitors are producing and how well they are engaging the audiences!

 

With the increase in demand for video content, brands have started jumping to the brandwagon and finding success by collaborating with TikTok influencers. Using Affable’s platform, brands will be given access to thousands of influencers on TikTok, make clever collaborations with them with our trusted influencer analytics, manage conversations and measure effectiveness – all in one place. 

Contact us now or request a free demo today to run high-impact influencer marketing campaigns on TikTok! 

 

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Content House: The home of social media influencers

January 27, 2021 Posted by In The News, Influencer Marketing 0 thoughts on “Content House: The home of social media influencers”

If you’re not familiar with the concept of a content house (or creator house), you’re not alone! 

In recent years, social media influencers have been taking over the internet and drawing a huge following on social media. In the quest for higher productivity and collaboration among influencers, some of them team up to create a big trend in the world of influencer marketing: A content house. So what exactly is a content house, who owns it, and how these houses can benefit brands and influencers? Here is everything you need to know! 

What is a content house??

In essence, a content house (or creator house), is a physical space for social media influencers to live together and collaborate with each other. These houses usually feature nice lighting, beautiful rooms, big gardens and stuff that support influencers in creating good content. 

So where did the concept originate from? In 2014, members of an early Youtube collab channel Our Second Life lived and worked together in a house called 02L Mansion. Soon after, YouTuber mansions were popping up all over the city. In recent years, with the increasing popularity of influencer marketing, there has been a huge growth in the demand for content houses, especially among TikTok influencers. 

@thehypehouseHype House ❤️♬ No Idea – Don Toliver

 

How do content houses benefit influencers?

Content houses are beneficial to content creators in many ways. Living under the same house, influencers can collaborate with each other and tap into one another’s following. In some houses, members must be working in the same industry so they can share their skills, experiences and support each other in content creation. A typical example is the Glam House (@theglamhousebh) founded by an LGBTQ+ trans activist and beauty influencer La Demi, where beauty influencers collaborate with brands in the beauty industry.

 

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Bài viết do Coming Soon (@theglamhousebh) chia sẻ

There are some content houses that are well-known for high cost and luxurious amenities such as Hype House, Icon House, The Wave House. With about 20 influencers, Hype House is one of the largest content houses for TikTok influencers. Located in LA, this 6,600-square-foot home includes 10 bedrooms, nine bathrooms, fireplaces, bars, gardens, a pool and so on. UK-based content house “Wave House” is claimed to be worth £5Million and is located in the outskirts of London.

The Hype House (source: NY Times)

 

 

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Bài viết do The Wave House (@thewavehouse) chia sẻ

There are also some pretty strict rules for staying in these content houses. Speaking to the New York Times in January of this year, TikTok star Chase Hudson and YouTube personality Thomas Petrou shared that their members have to create new content every day. “You can’t come and stay with us for a week and not make any videos, it’s not going to work. This whole house is designed for productivity. If you want to party, there’s hundreds of houses that throw parties in L.A. every weekend. We don’t want to be that. It’s not in line with anyone in this house’s brand”, Thomas said. 

How content house benefits brands

Not only are influencers benefiting from content houses but brands and agencies can too! First and foremost, these content houses make it more convenient for brands to search for influencers, as these influencers are in groups. 

A more direct way to utilize content houses is that brands and agencies can provide such houses for influencers (free of charge) in return for a quota for the content producing. Having a number of influencers feature your products can give your brand a huge boost to reach a large audience in a short time. One of the most popular content houses in the UK, the ‘Byte House’, is headed by influencer marketing agency Fanbytes with the aim to help clients reach out to Gen Z audience via social media. In 2020, international pop star Rihanna also announced the creation of Fenty Beauty House – her own TikTok content creator hub dedicated to promoting her brand Fenty Beauty to the younger generation. 

 

With the rise in demand for content houses, especially among TikTok influencers, this is no longer a new concept but a big influencer marketing trend going forwards. For other influencer marketing trends and predictions about influencer marketing in 2021, check out our latest Influencer Marketing Report 2020 in Southeast Asia.

 

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Discover influencer trends with affable

Discover Influencer Trends by Affable’s Content Discovery

March 13, 2020 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Discover Influencer Trends by Affable’s Content Discovery”

Why Content Discovery

Understanding current influencer trends in your region is crucial as it can provide you with insights about what kind of content influencers are posting on their Instagram and also helps strategize your brand’s message. However, we often see brands struggling by relying a lot on their own knowledge or spending plenty of time and manpower on doing research to find out!

With Affable’s Content Discovery Platform, you will be given the access to our massive instagram influencer database and generate quick result within a few clicks! All you need to do is using a selection of our filters to display the influencer trends that you are looking for. Our list of criteria include:

  • Interests
  • Hashtags used
  • Influencers’ handle
  • When was the image posted
  • Affiliated brands
  • Whether the post was sponsored or not
  • Country the image was posted in

When you run the search, the results are displayed on the basis of recency, the highest number of likes and comments. 

Why Affable’s Content Discovery 

Firstly, this tool can help identify engagement triggers on Instagram – search and social listening trends – to help you strategize your brand message.

You can also use our platform to do competitive research quickly with our massive instagram influencer database. For example, type in “#DanielWellington” in the Hashtag search and plug in the Date you want to see their sponsored content for. Use the Sorting tool then to display the results in the order of the highest number of likes. There you go!

Now you can see with great ease what are the influencer trends for Daniel Wellington in a specific period and location by using our platform!

Now you can see the influencer content for Daniel Wellington in a specific period of time

We also use advanced computer vision to find content for specific interest. When you search for ‘Excercise and Fitness’ in the Interest search, our algorithms scan all images uploaded by influencers to shortlist the pictures with this interest.

Influencer trends for "exercise and fitness" interest

Influencer trends for “exercise and fitness” interest

 

Using Affable’s Content Discovery gives you the access to our massive instagram influencer database and the opportunity to generate the best result from it. So take this chance and discover influencer trends within a few clicks!

Feel free to explore Affable’s Content Discovery here: https://app.affable.ai/#/pages/content-discovery

 

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Influencer marketing roundup

Influencer Marketing 2018 Round Up South East Asia

January 9, 2019 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Influencer Marketing 2018 Round Up South East Asia”

Year 2018 has been a phenomenal year for marketers in South East Asia. Over 1.5 billion active social media users have helped South East Asia catapult ahead and become one of the most sought after markets for social media influencer marketing.
We have complied influencer marketing metrics for 8 different countries in South East Asia and packaged them into a swanky report.

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Get the full report for South East Asia RIGHT NOW!

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influencer marketing in India

Influencer Marketing in India

December 12, 2018 Posted by Artificial Intelligence, Influencer Marketing 0 thoughts on “Influencer Marketing in India”

Influencer Marketing in India is on the rise, and for good reason: the right influencers can make or break a brand. It is no surprise that brands in India are joining in on the trend, but can they truly get the promised return on investment from their influencers?

The rising problem of Fake followers 

In India, there are over 30,000 India influencers (and counting!) in our instagram influencer database. By running our instagram influencer analytics, we acknowledged that there is a large number of influencers who have been using infamous ways to buy their Instagram followers. Do you know that a payment as little as ₹150 ($2.10) can earn you up to 1000 followers?

We all know that buying instagram followers is a bad idea. One of the reasons that influencer marketing works so well is the ability of influencers to create real impact over the purchasing behaviors of their fans. Once the audience itself is fake and can easily be purchased, little room for campaign effectiveness can remain.

How to tell if an influencer has bought followers?

One manual way to figure out if an influencer has purchased followers is by sifting through their followers. If you see something like the following then there is a high chance that the followers are paid for:

 

Similar account names, with stock imagery as profile pictures

As you can probably see, this process is highly manual and time-consuming. Luckily, at Affable, our machine learning algorithms do that for you! This is described in our previous post.

The good news

It’s not all gloom and doom. India has plenty of authentic, engaging influencers, and our advanced instagram influencer analytics can help you find them within a few minutes! Here is a food influencer that our search engine identified as having one of the highest engagement levels:

Sample analytics of @the_savage_lens on available on Affable

@the_savage_lens is a Pune based creator that takes gorgeous pictures of foods. Our analysis shows that he is one of the most engaging Indian influencers with an average engagement of 11%, which is several times higher than the 1.49% engagement of similar influencers. This, of course, is no mystery once you see how beautiful and well composed his posts are:

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This vadapav was ajajzbzbzbbzznnz….❣️ And I'm feeling ajsnsnznzn right now because a) I missed the deadlines for @platterjoy giveaway b) I'm not getting time to write a crazy good caption. So my dear dear sizzy, Nidhi, accept this entry of a Desi snack with a twist. The twist is that I made the Vada and everyone twisted after eating it because I misjudged the amount of spices. I know I'm awesome at cooking. No claps pls. 🙂 . Anywho, it's Wednesday… midweek and I've finally come home. My braveheart crossing 14 signals to go to office and another 14 to come back home. And typing this caption while waiting in between the ever growing traffic, pollution and population of Pune just to save a few minutes so that after coming home I can just post it ASAP because I gotta leave for work!🥂 . Ah! Wasn't I just back from one? Yeah, that was the one which pays my bills. This is the one which pays for my smiles. Yes, you might have guessed it right – Photography. I'm finally visiting a place I've always loved. Which place is that? Well.. keep checking the stories for details. 🐿️ . I'll roast you if you find typos 🦅

A post shared by Sameer | Food Photos (@the_savage_lens) on

Now the only question remains, how can you find influencers as engaging as this man to spread the word about your brand?

Find the right influencers with our instagram influencer analytics

At Affable, we have built cutting-edge machine learning algorithms to help brands detect fake followers and make the right decision based on reliable statistics. More than that, we are also an influencer campaign platform that helps brand measure the true reach other influencer marketing campaigns.

Sign up free today and search among 30,000+ Indian Instagram influencers here:

Free Trial. Easy setup. Cancel anytime.

 

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