Social Media platforms like Instagram and Twitter have taken a strong stance against fake followers and accounts that boost their social presence with the purchase of fake followers. Instagram’s latest announcement is another critical step towards reducing this unwelcomed behavior.
This is an excerpt from their press release – “It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity. Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity.”
Genuine Influencers and Key Opinion Leaders are popular because of the content they create. These are content creators who amass huge following from an audience who relate to them and trust them. At Affable, we have a massive instagram influencer database together with machine learning algorithms that can detect the influencer’s suspicious followers. On an average, there is 5% – 15% suspicious followers for most instagram influencer accounts.
How does Affable detect fake followers?
As humans, we can manually check if a profile is suspicious. Let’s look at the profile below – The username and the staggering following-to-follower ratio clearly suggests it is a dummy account. However, this manual method is time-consuming and nearly impossible to check since each influencer has thousands of followers. By using Affable, you will be given the access to our great instagram influencer database and find authentic influencers within a few minutes! This is not all though, our algorithm also looks at other profile criteria to gauge its authenticity.
Affable can also provide statistic of influencer’s follower growth over time. For any influencer, you can visualize the timeline of their follower growth. Sharp spikes typically suggest that the account has had a mass-following in a short span. Sometimes these spikes are also caused by giveaways, but you should be careful when you see concurrent spikes as below.
Besides providing analytics on existing influencers, we also allow brands to add new profiles into our instagram influencer database. Just click analyze on a non-existing influencer, their complete profile will be immediately added to our platform and delivered to your email in minutes!
Brands are taking a proactive step to avoid spending marketing dollars on influencers with fake followers. Most recently, Keith Weed, Chief Marketing Officer of Unilever expressed concerns and took a stance that the Consumer Goods company will not work with any influencer who purchases ghost followers.
Are you planning an influencer marketing campaign? Do you know if the influencers you have in mind are really authentic? Check them out on Affable with a free trial: www.affable.ai